Staff Product Designer, Provider (Growth)

📍 Job Overview

Job Title: Staff Product Designer, Provider (Growth)

Company: Headway

Location: New York, New York, United States; San Francisco, California, United States; Seattle, Washington, United States

Job Type: Full-Time

Category: Product Design / Growth Operations

Date Posted: October 15, 2025

Experience Level: 10+ Years (AI inferred)

Remote Status: Remote OK (US-based)

🚀 Role Summary

• Lead the design vision and execution for the end-to-end provider acquisition journey, focusing on attracting, onboarding, and activating mental healthcare professionals on the Headway platform.

• Drive impactful growth initiatives by designing seamless and delightful experiences across critical provider funnel stages, including lead generation, credentialing, and referral programs.

• Foster a culture of continuous improvement and measurable impact through hypothesis-driven iteration, experimentation, and deep collaboration with cross-functional teams.

• Mentor and guide fellow designers within the Growth Pillar, elevating design craft and strategic thinking across the team.

• Translate complex user insights and business objectives into compelling design solutions that directly contribute to the expansion of Headway's provider network and overall mission.

📝 Enhancement Note: The "Staff Product Designer, Provider (Growth)" title, combined with responsibilities related to acquiring, onboarding, and activating providers, along with mentoring other designers, strongly suggests a senior individual contributor role with leadership potential. The emphasis on growth channels, hypothesis-driven iteration, and measurable impact indicates a focus on GTM operations and operationalizing growth strategies through design. The AI-inferred experience level of 10+ years aligns with a "Staff" level position.

📈 Primary Responsibilities

• Provider Acquisition Journey Ownership: Define and execute the design strategy for the entire provider funnel, from initial lead capture and qualification to the successful activation of new providers on the Headway platform.

• Growth Channel Design & Optimization: Design and iterate on user interfaces and experiences for high-impact growth channels, including lead forms, intake processes, and referral programs, to maximize conversion rates.

• Onboarding & Credentialing Experience: Lead the design of intuitive and efficient processes for provider credentialing and onboarding, ensuring a smooth transition and reducing friction for new network members.

• Cross-Functional Collaboration: Partner closely with Product Management, Engineering, Data Science, Operations, and Go-to-Market (GTM) teams to gather insights, define requirements, and deliver integrated solutions that drive provider growth.

• Design Leadership & Mentorship: Provide design direction, mentorship, and feedback to other designers within the Growth Pillar, promoting best practices in user-centered design, experimentation, and impact measurement.

• User Research & Insight Translation: Conduct and leverage user research to uncover deep insights into provider needs, pain points, and motivations, translating these findings into actionable design strategies and product improvements.

• Experimentation & Iteration: Drive a culture of experimentation by designing and analyzing A/B tests and other growth experiments to validate hypotheses and continuously optimize the provider experience for key growth metrics.

• Stakeholder Communication: Clearly articulate design decisions, rationale, and expected outcomes to stakeholders across the organization, ensuring alignment and buy-in for growth initiatives.

📝 Enhancement Note: The responsibilities highlight a crucial intersection of product design and GTM operations. The focus on "attract, onboard, and activate providers" directly ties into operationalizing growth strategies. The mention of "lead form intakes, credentialing, and referral programs" are key operational touchpoints within the provider lifecycle. The role requires not just design craft but also a strategic understanding of growth levers and operational efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of product design principles and their application in growth contexts is paramount.

Experience: 8+ years of experience as a Product Designer, with a minimum of 3 years specifically focused on growth-related product teams or initiatives.

Required Skills:

• Product Design Craft: Exceptional proficiency in visual design, interaction design, and user experience principles, with a keen eye for detail and a commitment to raising design quality standards.

• Growth Design Expertise: Proven experience designing for growth-oriented products, with a strong understanding of user acquisition, activation, retention, and referral funnels.

• Hypothesis-Driven Iteration: Demonstrated ability to formulate hypotheses, design experiments (A/B tests, multivariate tests), and iterate based on data and user feedback to achieve measurable outcomes.

• User Insight Synthesis: Skilled in synthesizing qualitative and quantitative user research to translate complex user needs and business goals into effective design solutions.

• Cross-Functional Collaboration: Proven ability to work effectively with Product Managers, Engineers, Data Scientists, Operations, and GTM teams in a fast-paced, agile environment.

• Design Leadership & Mentorship: Experience mentoring junior designers, guiding design critiques, and contributing to the overall design strategy and practice within a team.

• Prototyping & Wireframing: Proficiency with industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Problem-Solving: Ability to tackle complex problems with a user-centered and data-informed approach.

Preferred Skills:

• Healthcare/Provider Experience: Familiarity with the healthcare industry, particularly the provider side, and an understanding of the unique challenges and workflows involved in running a practice.

• SaaS Product Design: Experience designing for Software-as-a-Service (SaaS) platforms, especially those supporting network growth or marketplace dynamics.

• Data Analysis & Interpretation: Basic understanding of data analysis and the ability to interpret key metrics to inform design decisions.

• Systemic Thinking: Ability to think holistically about the user journey and the broader platform ecosystem.

📝 Enhancement Note: The emphasis on "growth-related team" experience and "hypothesis-driven iteration, experimentation, and measurable impact" points towards a need for a designer who understands the operational aspects of growth, not just the aesthetic or functional design. This implies a candidate who can contribute to optimizing operational workflows through design interventions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Growth Case Studies: Showcase 2-3 detailed case studies demonstrating your impact on growth metrics (e.g., user acquisition, conversion rates, activation, retention). Clearly articulate the problem, your role, the design process, the solutions implemented, and the measurable results.

• Provider Journey Focus: If possible, include examples that illustrate your experience designing for network growth, provider acquisition, or onboarding processes within a platform or marketplace.

• Experimentation Showcase: Highlight instances where you designed and executed A/B tests or other growth experiments, detailing the hypothesis, methodology, and outcomes.

• Cross-Functional Collaboration Examples: Demonstrate how you've effectively collaborated with engineering, product, and GTM teams to bring designs to life and achieve business objectives.

Process Documentation:

• Workflow Design: Present how you approach designing and optimizing complex user workflows, such as onboarding sequences or lead qualification processes.

• System Integration Understanding: Show an understanding of how design considerations can impact or be influenced by underlying systems (e.g., CRM, backend logic for credentialing).

• Metrics & Impact Reporting: Illustrate how you track and report on the success of your design initiatives, focusing on key performance indicators (KPIs) relevant to growth and operations.

📝 Enhancement Note: For a role focused on growth and provider acquisition, the portfolio should strongly emphasize quantifiable impact and a data-driven approach to design. Case studies demonstrating how design interventions led to improved operational efficiency or growth metrics will be highly valued. The ability to show process for experimentation and iteration is critical.

💵 Compensation & Benefits

Salary Range: $215,900 - $254,000 (Base Salary, Annual)

Benefits:

• Equity Compensation: Meaningful ownership opportunities through stock options or grants.

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

• Financial Wellness: Health Savings Account (HSA) / Flexible Spending Account (FSA), 401K retirement plan.

• Remote Work Support: Work-from-Home Stipend to optimize home office setup.

• Mental Health Support: Therapy Reimbursement and Employee Assistance Program (EAP).

• Family Support: 16-week parental leave for eligible employees, Carrot Fertility annual reimbursement and membership.

• Time Off: 13 paid holidays annually, a Holiday Break between December 25th and December 31st, and Flexible Paid Time Off (PTO).

• Professional Development: Training and opportunities for continuous learning and skill enhancement.

Working Hours: Standard 40-hour work week, with flexibility expected for a remote, growth-focused role.

📝 Enhancement Note: The provided salary range is competitive for a Staff Product Designer in major US tech hubs. The benefits package is robust, reflecting a commitment to employee well-being, work-life balance, and long-term financial security, which are attractive to experienced professionals. The "Work-from-Home Stipend" and "Flexible PTO" are particularly relevant for a remote-first or hybrid-friendly environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (HealthTech), Mental Health Services. Headway operates at the intersection of technology and healthcare, focusing on making mental healthcare accessible by streamlining insurance acceptance for therapists.

Company Size: Series D funded with significant growth, indicating a mid-to-large-sized startup environment with established processes but still agile and innovative.

Founded: 2019. This indicates a relatively young but rapidly scaling company with a strong focus on innovation and market disruption.

Team Structure:

• Growth Pillar: The role sits within the Growth Pillar, suggesting a dedicated team focused on user acquisition, activation, and expansion efforts. This pillar likely comprises designers, product managers, engineers, data analysts, and GTM specialists.

• Reporting: The Staff Designer will likely report to a Design Lead or Head of Design within the Growth Pillar or Product organization. They will also mentor other designers, indicating a leadership aspect within their reporting structure.

• Cross-functional Collaboration: Deep collaboration is a core operational tenet, with designers working daily with Product, Engineering, Data, Operations, and GTM teams to drive initiatives forward.

Methodology:

• Data-Driven Design: Emphasizes hypothesis-driven iteration and experimentation to measure impact and inform design decisions, a core component of growth operations.

• User-Centric Approach: Focuses on understanding provider needs and translating them into user-friendly and effective solutions.

• Agile Development: Likely operates within an agile framework, enabling rapid iteration, continuous feedback, and frequent releases.

• Mission-Driven: The company's mission to improve mental healthcare accessibility is a strong cultural driver, attracting individuals passionate about making a societal impact.

Company Website: https://headway.co/

📝 Enhancement Note: Headway's mission-driven culture combined with its focus on growth and technology suggests an environment where operational efficiency and user experience are both critical. The "Growth Pillar" structure implies specialized teams focused on optimizing specific parts of the user journey, with design playing a key role in operationalizing these strategies.

📈 Career & Growth Analysis

Operations Career Level: Staff Product Designer is a senior individual contributor role, often considered a principal or lead individual contributor. It signifies deep expertise, significant autonomy, and the ability to influence product strategy and mentor others. This role is crucial for driving operational improvements and growth through design.

Reporting Structure: Reports to a Design Lead or Head of Design, with direct responsibility for mentoring other designers within the Growth Pillar. This dual reporting/mentoring structure offers exposure to both strategic leadership and peer development.

Operations Impact: The role has direct impact on the operational efficiency of provider acquisition and activation, which is critical for scaling Headway's network. Success in this role directly influences the company's ability to serve more patients by increasing the number of available providers.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Manager role, overseeing a larger team or a specific product area within the Growth Pillar.

• Product Strategy Influence: Opportunity to shape the product roadmap and growth strategy by leveraging design insights and driving impactful initiatives.

• Specialization: Deepen expertise in growth design, healthcare technology, or platform/marketplace dynamics.

• Mentorship & Skill Development: Continuous learning through collaboration, exposure to senior leadership, and company-provided training and development resources.

• Broader Impact: Contribute to a mission-critical product that has a significant positive impact on mental healthcare accessibility.

📝 Enhancement Note: The "Staff" title signifies a role that is beyond senior but not yet management, focusing on high-impact individual contributions and informal leadership. For operations, this means driving significant process improvements and growth through design, with opportunities to influence strategic direction and mentor others in operationalizing design for growth.

🌐 Work Environment

Office Type: Headway operates with a remote-first approach across the US, offering the flexibility of remote work. They also maintain physical office spaces in New York City, San Francisco, and Seattle for those who prefer or benefit from in-person collaboration.

Office Location(s): New York City, San Francisco, and Seattle. These are major tech hubs, offering potential for in-office collaboration and networking if chosen.

Workspace Context:

• Remote Flexibility: The primary work environment is remote, allowing for autonomy and flexibility in managing one's workday.

• Collaborative Tools: Expect extensive use of collaboration tools (e.g., Slack, Zoom, Figma) to facilitate communication and teamwork across distributed teams.

• Hybrid Options: For those in proximity to the offices, there's an option for hybrid work, allowing for face-to-face interaction, brainstorming sessions, and team building.

• Focused Work: The role demands periods of deep work for design and iteration, supported by the flexibility of a remote or hybrid setup.

Work Schedule: A standard 40-hour work week is expected, with flexibility to manage tasks and meetings across different US time zones. The emphasis on growth and iteration may lead to dynamic scheduling, but core collaboration hours will be essential.

📝 Enhancement Note: The hybrid model offers the best of both worlds: remote flexibility coupled with the option for in-person collaboration in key tech hubs. For operations-minded designers, this means the ability to structure their workflow for focused design work while still having opportunities for real-time strategic alignment and problem-solving with cross-functional teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will assess your background, experience, and alignment with the role's core requirements.

• Portfolio Presentation & Design Challenge: Typically involves presenting 1-2 detailed case studies from your portfolio, focusing on growth impact and your design process. You may also be given a take-home design challenge or a live, collaborative design exercise relevant to provider growth.

• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially members of the GTM or Operations teams to assess collaboration skills, strategic thinking, and problem-solving abilities.

• Staff Level Interview: A deeper dive with senior design leadership or a hiring manager to discuss design philosophy, mentorship capabilities, strategic influence, and alignment with Headway's mission and values.

• Final Round: Potentially with a senior leader, focusing on overall cultural fit and long-term potential.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your specific contribution, the design solutions, and most importantly, the measurable business or operational impact (e.g., "increased provider sign-ups by 15%", "reduced onboarding drop-off by 10%").

• Showcase Growth Thinking: Highlight instances where your design decisions directly contributed to growth metrics, user acquisition, or operational efficiency. Explain your experimentation process.

• Tell a Story: Structure your case studies as narratives, guiding the reviewer through your thought process and problem-solving journey.

• Tailor to Headway: Briefly explain why you are interested in Headway's mission and how your skills are relevant to their specific challenges in provider growth.

• Be Prepared for Questions: Anticipate questions about your design choices, how you handle trade-offs, how you collaborate, and your approach to mentoring.

Challenge Preparation:

• Understand the Problem: If given a challenge, thoroughly understand the user (provider) and business context.

• Focus on Process: For growth-oriented challenges, demonstrate your ability to identify key metrics, form hypotheses, and outline an iterative design approach.

• Communicate Clearly: Articulate your thought process, design decisions, and rationale concisely and effectively.

• Consider Operational Constraints: Think about how your designs would be implemented and what operational considerations might be involved.

📝 Enhancement Note: The interview process will likely heavily scrutinize the candidate's ability to demonstrate tangible impact through design, particularly in growth and operational contexts. A portfolio that clearly links design work to business outcomes and operational improvements will be key. Expect to discuss how you'd approach designing for scale and efficiency within the provider funnel.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable as industry standard for collaborative design), Sketch, Adobe Creative Suite.

• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides).

Analytics & Reporting:

• Product Analytics: Amplitude, Mixpanel, or similar platforms for tracking user behavior, funnel analysis, and experiment results.

• Data Visualization: Tableau, Looker, or internal dashboards for reporting on key growth and operational metrics.

CRM & Automation:

• CRM: Salesforce, HubSpot, or similar for managing provider leads and outreach.

• Internal Tools: Likely a combination of custom-built internal tools and off-the-shelf software for managing provider data, credentialing workflows, and platform operations.

📝 Enhancement Note: Proficiency in modern collaborative design tools like Figma is essential. Experience with product analytics platforms (Amplitude, Mixpanel) is crucial for a growth-focused role, as it demonstrates an ability to measure and iterate on design impact. Familiarity with CRM systems is also beneficial given the focus on provider acquisition.

👥 Team Culture & Values

Operations Values:

• Mission-Driven Impact: A strong commitment to Headway's mission of making mental healthcare accessible, driving a sense of purpose in daily work.

• Data-Informed Decision Making: Valuing data and experimentation to guide design and product strategy, ensuring that growth initiatives are effective and efficient.

• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is constructive, and teams work together seamlessly.

• User Focus: Deep empathy for both patients and providers, ensuring that design solutions address real-world needs and pain points.

• Bias for Action & Iteration: Encouraging a proactive approach to problem-solving, with a comfort for shipping, learning, and iterating quickly.

Collaboration Style:

• Cross-Functional Partnership: Designers are expected to be integrated partners with Product, Engineering, Data, and GTM teams, contributing to strategy and execution from ideation to launch.

• Open Feedback Loops: A culture that encourages regular design critiques, peer reviews, and constructive feedback to elevate the quality of work.

• Shared Ownership: Team members are encouraged to take ownership of their areas and contribute to the collective success of the Growth Pillar and the company.

📝 Enhancement Note: The culture likely values individuals who are not only skilled designers but also proactive problem-solvers who can operate effectively within a fast-paced, mission-driven, and data-oriented environment. The emphasis on collaboration and transparency is key for operational success in a distributed team.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Provider Network: Continuously designing for the rapid scaling of Headway's provider network while maintaining a high-quality experience.

• Balancing Growth & Quality: Ensuring that aggressive growth targets do not compromise the integrity or user experience of the provider onboarding and management systems.

• Complex Workflows: Designing intuitive solutions for potentially complex operational processes like credentialing and insurance verification.

• Evolving Landscape: Adapting design strategies to the dynamic nature of the healthcare industry and mental health landscape.

• Cross-Time-Zone Collaboration: Effectively collaborating with a distributed team across multiple time zones.

Learning & Development Opportunities:

• Growth Design Specialization: Deepen expertise in growth methodologies, experimentation, and optimizing user funnels in a high-impact sector.

• Healthcare Tech Domain: Gain in-depth knowledge of the intricacies of the healthcare system, provider operations, and mental health services.

• Leadership Skills: Develop mentorship and design leadership capabilities through direct experience and company programs.

• Industry Exposure: Attend relevant conferences and training sessions focused on product design, growth, and healthcare technology.

• Strategic Influence: Contribute to shaping the product and business strategy of a rapidly growing, mission-driven company.

📝 Enhancement Note: The challenges in this role are directly tied to operationalizing growth. Successfully navigating these will require a blend of design expertise and a strong understanding of operational processes and their impact on user experience and business outcomes.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a referral program to incentivize existing providers to bring new therapists onto the Headway platform?" (Focus on incentivization mechanics, user journey, and tracking operational impact.)

• "Describe a time you used experimentation to significantly improve a key growth metric. What was your process, and what did you learn?" (Highlighting hypothesis generation, experiment design, data analysis, and iteration.)

Company & Culture Questions:

• "What interests you most about Headway's mission, and how do you see your design work contributing to it?" (Connect your passion to the mission and demonstrate understanding.)

• "How do you approach mentoring other designers, especially those new to growth-focused product design?" (Showcase your leadership style and ability to uplift others.)

Portfolio Presentation Strategy:

• Quantify Everything: For each case study, lead with the impact. "I helped increase provider activation by X% by redesigning Y."

• Focus on the "Why": Clearly explain the business problem or user need that drove your design decisions.

• Show Your Process: Detail your approach, including research, ideation, iteration, and how you incorporated feedback and data.

• Highlight Operational Considerations: Discuss any trade-offs you made or operational efficiencies you considered in your design process.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your role, the challenges you faced, and the outcomes achieved.

📝 Enhancement Note: Prepare to discuss specific examples of how your design work has directly contributed to operational efficiency, user acquisition, or activation within a growth context. Be ready to articulate your understanding of the provider lifecycle and the operational touchpoints within it.

📌 Application Steps

To apply for this Staff Product Designer position:

• Submit your application through the Headway careers portal via the provided link.

• Curate Your Portfolio: Select 2-3 high-impact case studies that best demonstrate your experience in growth design, provider acquisition, or operational workflow optimization. Ensure each case study clearly articulates the problem, your solution, your process, and quantifiable results.

• Tailor Your Resume: Highlight keywords and experiences directly relevant to product design, growth, A/B testing, cross-functional collaboration, and any experience in healthcare or SaaS. Quantify your achievements wherever possible.

• Prepare Your Narrative: Practice articulating your design philosophy, your approach to growth challenges, and your experience mentoring designers. Be ready to discuss your interest in Headway's mission.

• Research Headway: Familiarize yourself with Headway's product, mission, and recent news. Understand their approach to the mental healthcare market and their provider network.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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