Principal Designer

📍 Job Overview

Job Title: Principal Designer
Company: Atria Physician Practice New York PC
Location: New York, New York, United States
Job Type: Full-Time
Category: Design / User Experience (UX) / Product Design
Date Posted: December 11, 2025
Experience Level: Senior / Principal (10+ years)
Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Leads the strategic vision and execution for the end-to-end Member Experience design at Atria Health, encompassing mobile, web, and in-practice interactions.
• Champions a member-first approach, ensuring high craft, empathy, and precision in all design decisions to create seamless, intuitive, and deeply human experiences.
• Drives the evolution of Atria's design system into a world-class language, ensuring scalability, brand consistency, and integration of service design principles.
• Leverages qualitative and quantitative insights to inform design, identifying emerging trends in design and health tech to push innovation forward.
• Partners closely with product, engineering, operations, and clinical teams to translate complex healthcare data into emotionally engaging and operationally effective experiences.

📝 Enhancement Note: This role is positioned as a Principal Designer, indicating a senior individual contributor role with significant strategic influence and ownership over the core member experience. The emphasis on "category-defining work" and "intersection of vision-setting and execution" suggests a need for a candidate who can not only strategize but also deeply engage in hands-on design and system building. The operations aspect is highlighted through the need for "operationally effective" experiences, implying a focus on efficiency, scalability, and seamless integration with clinical and business processes.

📈 Primary Responsibilities

• Design Vision & Strategy: Define, champion, and evolve a multi-year design vision and strategy for the Atria member experience, ensuring alignment with overarching company goals and the product roadmap.
• End-to-End Experience Design: Lead high-impact design initiatives from concept through launch across multiple platforms and touchpoints, ensuring design quality significantly exceeds that typically found in healthcare and matches the high-touch, luxury physical experience provided.
• Design Systems Leadership: Evolve Atria's design system into a world-class language, ensuring scalability, brand consistency, and efficient implementation across all member-facing products.
• Service Design Integration: Integrate service design thinking to seamlessly connect digital and physical member experiences, ensuring a holistic and cohesive journey.
• User-Centric Innovation: Drive the use of qualitative and quantitative insights for design decisions, conduct UX research to validate concepts, and identify emerging trends to advance Atria's design capabilities.
• Cross-Functional Collaboration: Partner closely with peers in product, design, data, and engineering to align design direction with strategic goals and influence stakeholders across multidisciplinary teams.
• Performance Measurement: Establish and track design KPIs tied to member engagement, retention, and satisfaction in collaboration with product partners.
• Process Improvement: Continuously refine the design process to enhance speed, quality, and collaboration within the design and product development cycles.

📝 Enhancement Note: The responsibilities clearly outline a strategic leadership role. The "end-to-end experience ownership" and "integrate service design thinking" points suggest a need for a candidate who can map and optimize the entire member journey, not just digital interfaces. The emphasis on "operationally effective" and "integration with clinical and business processes" indicates that the design solutions must be pragmatic and support the complex operational realities of a preventive health practice.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), or a related field is typically expected for principal-level roles.

Experience:

• 10+ years of design experience, with a significant portion dedicated to owning strategy for complex, consumer-facing digital experiences.
• Bonus: Experience in health tech, wellness, or other high-engagement industries (e.g., Whoop, Oura, Fitbit, Apple Health, Peloton Digital).
• Proven track record of delivering design work that demonstrably drives both business outcomes (e.g., engagement, retention) and user delight.
• Experience setting multi-year design visions and scaling design systems across multiple product areas.

Required Skills:

• Design Strategy: Ability to define and articulate a long-term design vision and strategy aligned with business objectives.
• User Experience (UX) Design: Mastery of UX principles, user research methodologies, and information architecture.
• Visual & Interaction Design: Exceptional skills in creating intuitive, aesthetically pleasing, and functional interfaces.
• Design Systems: Proven experience in creating, evolving, and scaling comprehensive design systems.
• UX Research: Expertise in conducting qualitative and quantitative research to inform design decisions and validate concepts.
• Communication & Storytelling: Exceptional ability to articulate design rationale, influence stakeholders, and present complex ideas clearly to executive and cross-functional audiences.
• Empathy: Deep understanding and ability to translate user needs and emotions into elegant, personalized solutions.
• Prototyping Tools: Expert proficiency with industry-standard design and prototyping tools (e.g., Figma, Adobe Creative Suite).
• Service Design: Ability to map and optimize multi-channel customer journeys, integrating digital and physical touchpoints.

Preferred Skills:

• Health Tech/Wellness Domain Expertise: Familiarity with the unique challenges and opportunities within the healthcare and wellness technology sectors.
• Data Analysis: Ability to interpret and leverage data (e.g., usage metrics, member feedback) to drive design improvements.
• Innovation: Proactive identification and application of emerging design trends and technologies.
• Cross-functional Leadership: Experience influencing and driving consensus across diverse teams (Product, Engineering, Clinical, Operations).

📝 Enhancement Note: The "10+ years" requirement for a Principal role is standard. The emphasis on "health tech, wellness, or other high-engagement industries" is crucial, as it implies the need for experience with sensitive data, user motivation in health contexts, and potentially complex regulatory environments. The mention of "operationally effective" in the role summary also suggests that candidates with experience in designing for scalable, efficient systems will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Vision Case Studies: Showcase at least one extensive case study demonstrating your ability to define and execute a multi-year design strategy for a complex digital product or feature.
• Design System Development: Include examples of creating, evolving, or significantly contributing to a design system, highlighting its structure, scalability, and impact on product consistency and development efficiency.
• End-to-End Product Design: Present a project where you led the design from initial concept and research through to launch and iteration, detailing your process and problem-solving approach.
• Impact & Outcomes: Clearly articulate the measurable impact of your design work, using KPIs related to user engagement, satisfaction, retention, or business outcomes. Quantify results whenever possible.
• Cross-Platform Design: Demonstrate experience designing for multiple platforms (web, mobile) and integrating digital experiences with physical or service components.

Process Documentation:

• Workflow Optimization: Be prepared to discuss how you have analyzed and improved design or product development workflows to enhance speed, quality, and collaboration.
• User Research Integration: Explain how you incorporate user research findings into your design process, providing examples of how research directly influenced design decisions and outcomes.
• System Implementation: Discuss your experience in ensuring design consistency and scalability through the application and evolution of design systems and component libraries.
• Cross-functional Alignment: Detail your methods for collaborating with product managers, engineers, and other stakeholders to ensure design alignment and successful implementation.

📝 Enhancement Note: For a Principal Designer role, the portfolio is paramount. It must not only showcase design craft but also strategic thinking, leadership, and the ability to drive significant product and business outcomes. Demonstrating experience with design systems and their operational impact on development teams is critical. Candidates should be prepared to walk through their process, highlighting how they tackled complex problems, made trade-offs, and measured success.

💵 Compensation & Benefits

Salary Range: $180,000 - $240,000 USD per year.

Benefits:

• Comprehensive Health & Wellness: 100% employer-paid health, dental, and vision insurance, effective from the date of hire.
• Flexible Time Off (FTO): Generous Paid Time Off (PTO) policy allowing employees to manage their personal time effectively.
• Retirement Savings: 401k plan with a 4% employer match, available after 6 months of employment.
• Professional Development: Opportunities to participate in continuing medical education programs for maintenance of CME and CEUs, beneficial for understanding the healthcare landscape and fostering continuous learning.
• Fitness & Well-being: Access to fitness perks, including a Wellhub+ membership, promoting employee health and work-life balance.
• Community Impact: Paid time off to engage in volunteer activities and contribute to underserved communities.

Working Hours: This is a full-time position, typically expected to be around 40 hours per week. The hybrid work arrangement requires 3 days per week in the New York City office.

📝 Enhancement Note: The salary range provided is competitive for a Principal Designer role in New York City, reflecting the seniority and strategic impact of the position. The benefits package is robust, with a strong emphasis on employee well-being and professional growth, which is particularly attractive for senior talent in demanding fields like health tech. The inclusion of CME/CEU opportunities is a unique perk that aligns with the company's healthcare focus and could be valuable for designers interested in deepening their understanding of the industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (Preventive & Primary Care), Technology. Atria operates at the intersection of advanced healthcare delivery and innovative technology, aiming to redefine preventive medicine through a membership-based model. This unique positioning requires a blend of clinical excellence, patient-centricity, and sophisticated digital solutions. Company Size: The provided data does not specify company size, but the nature of a membership-based, cutting-edge health practice suggests a growing, potentially medium-sized organization that values innovation and a high level of service. Founded: The founding date is not explicitly stated, but the description implies a relatively modern, forward-thinking organization focused on current and future health trends.

Team Structure:

• Reporting: The Principal Designer reports to the VP of Product & Engineering, indicating a close alignment with product development and technical strategy.
• Cross-functional Collaboration: The role necessitates close partnership with product managers, engineers, data scientists, operations teams, and clinical staff. This structure emphasizes a collaborative, integrated approach to building member experiences.
• Design Team: While the specific size of the design team isn't detailed, the Principal Designer is described as a "senior-level individual contributor," suggesting they will either lead a small team or be a primary strategic design voice within a larger product organization.

Methodology:

• Data-Driven Design: The emphasis on "qualitative and quantitative insights" and "tracking design KPIs" highlights a commitment to data-informed decision-making.
• Member-Centricity: The core mission revolves around optimizing member lifespan and healthspan, ensuring all initiatives prioritize the member's well-being and experience.
• Preventive & Precision Care: Atria's approach focuses on proactive, preventive, and personalized care, which informs the type of complex health data and tailored interventions designers will need to translate into user-friendly experiences.

Company Website: https://www.atria.org/

📝 Enhancement Note: The company culture appears to be one that values innovation, deep expertise, and a strong focus on member outcomes. The hybrid model and the emphasis on collaboration suggest an environment where strategic thinkers can have a significant impact. The integration of a multidisciplinary team (physicians, specialists, designers, engineers) points to a complex operational environment where design must be both elegant and functional.

📈 Career & Growth Analysis

Operations Career Level: Principal Designer. This is a senior individual contributor role, signifying a high level of expertise, strategic influence, and ownership. It's a position typically held by individuals who can operate autonomously, mentor others, and drive significant strategic initiatives. Reporting Structure: Reporting to the VP of Product & Engineering places the role at a high level within the product development hierarchy, ensuring direct access to executive decision-making and strategic planning. Operations Impact: The Principal Designer's work directly impacts the core "Member Experience," which is central to Atria's membership-based model. Successful design translates into higher member satisfaction, retention, and potentially new member acquisition, directly influencing revenue and the overall success of the preventive health practice. The role is critical in operationalizing the company's mission.

Growth Opportunities:

• Strategic Leadership: Opportunity to shape the long-term design vision for a cutting-edge health tech company, influencing product strategy and company direction.
• Design System Evolution: Lead the development and scaling of a world-class design system, a highly valuable skill and contribution.
• Mentorship: Potential to mentor junior designers and influence design best practices across the organization.
• Industry Impact: Contribute to defining the future of preventive healthcare through innovative digital experiences.
• Cross-functional Expertise: Deepen understanding and collaboration across product, engineering, clinical, and operational domains.

📝 Enhancement Note: A Principal Designer role offers significant opportunities for both technical and strategic growth. The impact on member experience is direct and critical to Atria's business model. Growth will likely come from expanding strategic influence, deepening domain expertise in health tech, and potentially evolving into leadership roles over time, either as an individual contributor expert or a people manager.

🌐 Work Environment

Office Type: Hybrid. This role requires a combination of remote work and in-office presence. Office Location(s): New York City, New York. The specific office location within NYC is not detailed but will be the primary hub for in-office work. Workspace Context:

• Collaborative Environment: The hybrid model (3 days in-office) is designed to foster collaboration, team building, and spontaneous idea exchange with colleagues in product, engineering, and design.
• Tools & Technology: Employees will have access to industry-standard design and prototyping tools (Figma, Adobe Creative Suite) and likely other collaboration and project management software.
• Team Interaction: The in-office days are crucial for building relationships, participating in design critiques, and engaging in strategic discussions with team members and cross-functional partners.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility, as indicated by the Flexible Time Off policy. The hybrid schedule requires adherence to specific in-office days (Tuesday-Thursday).

📝 Enhancement Note: The hybrid work environment is designed to balance the benefits of remote flexibility with the advantages of in-person collaboration, crucial for a strategic role like Principal Designer. The emphasis on Tuesday-Thursday in-office days likely aims to maximize team interaction during peak work weeks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's strategic and craft requirements.
• Design Challenge/Case Study: Expect a comprehensive design exercise or case study presentation. This will likely involve a problem statement related to member experience, requiring you to outline your strategic approach, research insights, design solutions, and rationale. Focus on demonstrating your process, decision-making, and ability to translate complex needs into elegant solutions.
• Portfolio Review & Deep Dive: A detailed walkthrough of your portfolio, focusing on specific projects that highlight your strategic thinking, end-to-end ownership, design system experience, and impact. Be prepared to discuss your role, the challenges faced, trade-offs made, and the outcomes achieved.
• Cross-functional Interviews: Meetings with key stakeholders from Product, Engineering, and potentially Clinical or Operations teams. These interviews will assess your collaboration style, communication skills, ability to influence, and understanding of how design integrates with broader business and technical objectives.
• Executive/VP Interview: A final conversation with the VP of Product & Engineering to discuss strategic alignment, leadership potential, and overall cultural fit.

Portfolio Review Tips:

• Tell a Story: Structure your case studies to narrate a clear problem, your process of exploration and solution, and the measurable impact.
• Highlight Strategy: Emphasize your strategic thinking – how you understood the business goals, user needs, and operational constraints to arrive at your design decisions.
• Showcase Process: Detail your methodology, including research, ideation, prototyping, testing, and iteration. Explain why you chose certain approaches.
• Quantify Impact: Use data and metrics wherever possible to demonstrate the success of your designs.
• Design System Expertise: Clearly articulate your experience with design systems, their architecture, and their benefits for scalability and efficiency.
• Tailor to Atria: Research Atria's mission, values, and current offerings to tailor your presentation and highlight relevant experience.

Challenge Preparation:

• Understand the Business: Familiarize yourself with Atria's membership model, preventive care focus, and target audience.
• Design for Healthcare: Consider the unique aspects of designing for healthcare (e.g., data privacy, user trust, complex workflows, diverse user needs).
• Strategic Thinking: Prepare to outline a strategic approach to a given problem, considering business goals, user needs, and operational feasibility.
• Collaboration & Influence: Practice articulating how you would work with various teams to bring a design vision to life and gain buy-in.

📝 Enhancement Note: The interview process for a Principal Designer will be rigorous, focusing heavily on strategic capability, design leadership, and the ability to drive measurable outcomes. The portfolio is not just a showcase of past work but a demonstration of a strategic and operational design process. Candidates should prepare to defend their design choices with data and strategic rationale.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly preferred, as it's industry standard for collaborative design and design systems), Adobe Creative Suite (Photoshop, Illustrator, After Effects for motion graphics if applicable).
• Design Systems: Experience with building, maintaining, and scaling design systems, likely using tools like Figma's components and variants, or dedicated design system management platforms.
• UX Research Tools: Proficiency with tools for user interviews, surveys, usability testing (e.g., UserTesting.com, Maze, Lookback, SurveyMonkey).
• Collaboration & Project Management: Tools like Jira, Asana, Trello, Confluence for tracking design tasks, progress, and documentation.
• Communication: Slack, Microsoft Teams for daily team communication and coordination.

Analytics & Reporting:

• Product Analytics: Familiarity with tools like Amplitude, Mixpanel, Google Analytics to understand user behavior and track design KPIs.
• Data Visualization: Ability to interpret data visualizations and potentially contribute to dashboard design/requirements, though direct tool expertise might not be mandatory.

CRM & Automation:

• CRM: While not a direct tool for the designer, understanding how design impacts CRM functionality and member data management is beneficial.
• Automation: Awareness of how design can support automated workflows and enhance operational efficiency within the member journey.

📝 Enhancement Note: Figma is likely the primary design tool for this role, especially given its robust capabilities for design systems and collaboration. The emphasis on "operationally effective" experiences suggests that a designer who understands how their work interfaces with backend systems, data, and operational processes will be highly valued. Knowledge of analytics tools is important for demonstrating impact.

👥 Team Culture & Values

Operations Values:

• Member-Centricity: A deep commitment to understanding and serving the needs of Atria members, prioritizing their health, well-being, and experience above all else.
• Excellence & Craftsmanship: A drive for high-quality work, meticulous attention to detail, and continuous improvement in design execution and strategic thinking.
• Innovation & Forward-Thinking: A passion for pushing boundaries, exploring new technologies, and developing cutting-edge solutions in preventive healthcare.
• Collaboration & Transparency: An openness to shared ideas, constructive feedback, and working together across disciplines to achieve common goals.
• Data-Driven Decision Making: A reliance on insights and metrics to inform strategy and validate design choices, ensuring efficacy and impact.

Collaboration Style:

• Integrated Teams: Expect close collaboration within agile product squads, working hand-in-hand with Product Managers and Engineers.
• Cross-functional Influence: The role requires influencing and aligning with stakeholders across various departments, including clinical, operations, and marketing.
• Feedback Culture: A culture that encourages constructive critiques and open dialogue to refine designs and processes.
• Knowledge Sharing: Emphasis on sharing learnings, best practices, and insights to elevate the collective capabilities of the team.

📝 Enhancement Note: The culture at Atria likely values individuals who are not only skilled designers but also strategic thinkers, proactive collaborators, and deeply aligned with the company's mission of improving healthspan. The blend of healthcare and technology necessitates a team that can bridge complex domains and communicate effectively across different expertise areas.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Health Data: The primary challenge will be translating intricate medical data, personalized care plans, and sensitive health information into intuitive, accessible, and emotionally supportive digital experiences.
• Balancing High-Touch with Scalability: Designing for a "high-touch, luxury physical experience" while ensuring digital solutions are scalable and operationally efficient for a growing membership base.
• Navigating Healthcare Nuances: Understanding and adhering to healthcare regulations, privacy concerns (e.g., HIPAA), and the unique patient journey in a preventive care context.
• Driving Adoption & Engagement: Encouraging members to actively engage with preventive health tools and services, overcoming potential inertia or skepticism.
• Influencing Diverse Stakeholders: Gaining alignment and buy-in for design strategies from various departments with potentially different priorities (clinical, business, technical).

Learning & Development Opportunities:

• Deep Domain Expertise: Gaining in-depth knowledge of preventive healthcare, longevity science, and health tech innovations.
• Strategic Design Leadership: Developing skills in long-term vision setting, influencing executive teams, and shaping product roadmaps.
• Design System Mastery: Leading the evolution of a sophisticated design system, a highly marketable skill.
• Cross-Functional Acumen: Broadening understanding of product management, engineering processes, and clinical operations.
• Mentorship: Opportunity to mentor and guide other designers, developing leadership capabilities.

📝 Enhancement Note: The challenges inherent in health tech design are significant, requiring a unique blend of empathy, technical understanding, and strategic foresight. The growth opportunities are substantial for a Principal Designer looking to make a meaningful impact in a rapidly evolving industry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining a multi-year design vision for a preventive health platform like Atria?" (Focus on methodology, research, alignment with business goals)
• "Describe a time you had to translate complex data or technical information into a simple, user-friendly experience. What was your process and the outcome?" (Highlight problem-solving, user empathy, and impact)
• "How do you balance the need for high-quality, bespoke design with the demands of scalability and operational efficiency in a growing company?" (Discuss trade-offs, design systems, and pragmatic approaches)

Company & Culture Questions:

• "What excites you most about Atria's mission and approach to preventive healthcare?" (Show genuine interest and research)
• "How do you foster collaboration and influence stakeholders across product, engineering, and clinical teams?" (Discuss communication strategies, empathy, and building consensus)
• "How do you measure the success of your design work, particularly in areas like member engagement and satisfaction?" (Prepare to discuss KPIs, data analysis, and impact metrics)

Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of Atria's mission and how your work aligns. Then, select 2-3 key projects that best showcase your strategic thinking, end-to-end process, design system experience, and measurable impact.
• Storytelling: For each project, clearly articulate the problem, your role, the constraints, your strategic approach, the solutions you designed, and the resulting outcomes (quantified if possible).
• Process Emphasis: Detail your thought process, research methods, and decision-making rationale. Explain why you made certain choices.
• Design System Focus: Dedicate time to explaining your experience with design systems – how you've built, evolved, or utilized them, and the operational benefits they provide.
• Q&A Readiness: Anticipate questions about your process, challenges, design trade-offs, and how you handle feedback.

📝 Enhancement Note: Prepare to discuss your strategic approach, not just your design execution. Interviewers will be looking for evidence of leadership, the ability to think long-term, and a deep understanding of how design impacts business outcomes and operational efficiency.

📌 Application Steps

To apply for this Principal Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio clearly highlights projects demonstrating strategic vision, end-to-end experience ownership, design system development, and measurable impact, ideally within health tech or high-engagement consumer products.
• Resume Optimization: Tailor your resume to emphasize your 10+ years of experience, strategic leadership, and specific achievements relevant to consumer-facing digital experiences and design systems. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, strategic thinking, and leadership capabilities. Prepare specific examples for common interview questions and be ready to present your portfolio with a clear narrative.
• Company Research: Thoroughly research Atria Health's mission, values, services, and target audience. Understand their unique approach to preventive care and how design contributes to their operational success and member experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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