Platform Design Manager, Building Experience Platform - LEGO® DESiGN

📍 Job Overview

Job Title: Platform Design Manager, Building Experience Platform - LEGO® DESiGN Company: The LEGO Group Location: Billund Innovation House, Billund, Denmark Job Type: FULL_TIME Category: Operations - Design & Documentation Strategy Date Posted: September 17, 2025 Experience Level: Mid-Senior Level (Implied by responsibilities and mentoring requirement) Remote Status: Hybrid

🚀 Role Summary

• Drive the strategic development and documentation of the Building Experience (BX) platform, focusing on both physical and digital Building Instructions.
• Establish and maintain a comprehensive design system as the single source of truth for all building experience design principles and components.
• Enhance user-friendliness and quality assurance of building instructions through rigorous documentation and continuous system updates.
• Facilitate capability building and training for specialists on new BX design principles, ensuring consistent application across the organization.

📝 Enhancement Note: While the title "Platform Design Manager" might suggest a purely design-focused role, the emphasis on "design documentation," "design system," "quality assurance," and "root cause analytics" strongly indicates a need for operations-minded individuals who can structure, standardize, and optimize processes related to design content and experience. This role sits at the intersection of design, content operations, and process management.

📈 Primary Responsibilities

• Ensure sustainable and engaging design documentation for all Building Experience (BX) elements, spanning both digital and physical Building Instructions.
• Conduct quality assurance on building instructions by actively participating in and analyzing quality builds to identify areas for process improvement.
• Develop and maintain a centralized "design principal" documentation, serving as the definitive source of truth for the BX Design language.
• Continuously update the BX Design System with new design descriptions, ensuring it remains current and relevant to evolving product lines and user needs.
• Enable capability building and provide training to specialists on new BX design principles and documentation standards.
• Create and maintain a structured overview of building experience data to validate consumer insights and inform strategic decisions.
• Implement new design guides and standards for relevant team members, ensuring consistent adoption and adherence.
• Perform root cause analysis on consumer feedback and build data to identify and address systemic issues, thereby improving existing experiences.

📝 Enhancement Note: The responsibilities emphasize process creation, standardization, and continuous improvement, which are core functions within Operations. The need to "document," "ensure consistency," "update systems," "train specialists," and perform "root cause analytics" points to a strong operational component in managing the design documentation lifecycle and its integration into the broader building experience platform.

🎓 Skills & Qualifications

Education:

• A background in instructional design, service design, design documentation, product experience design, user-centered design, or related fields is required.

Experience:

• Demonstrated experience in design and/or product documentation, with a focus on clarity, accuracy, and user accessibility.
• Proven experience in a mentoring role, guiding junior team members or specialists in design documentation practices.
• Experience as a technical writer or UX designer, with a specialization in graphic user interface documentation and user flow mapping.
• A foundational understanding of design system thinking and its application in creating scalable and consistent user experiences.
• Ability to drive tasks both independently and collaboratively, demonstrating an organized and structured approach, with adaptability to changing work environments.
• Confidence in decision-making, from minor adjustments to significant changes, underpinned by a brave, curious, and open-minded attitude.
• Excellent communication and team collaboration skills, with the ability to articulate complex design concepts clearly.
• Fluent in English, both written and verbal.

Required Skills:

• Instructional Design Principles: Ability to structure information logically for learning and understanding.
• Design Documentation Standards: Expertise in creating clear, concise, and comprehensive design specifications.
• Design System Management: Understanding of how to build, maintain, and evolve a design system.
• Process Optimization: Aptitude for identifying inefficiencies and implementing improvements in documentation workflows.
• User-Centered Design Methodologies: Applying user feedback and testing to refine design documentation.
• Root Cause Analysis: Skills in diagnosing problems and proposing data-backed solutions.
• Cross-Functional Collaboration: Ability to work effectively with diverse teams (e.g., product development, engineering, marketing).
• Mentoring and Training: Capability to guide and educate team members on design documentation best practices.

Preferred Skills:

• 2D and 3D design software proficiency (e.g., Maya, Adobe Suite - InDesign, Illustrator) for creating visual assets and documentation elements.
• Knowledge of Quality Assurance (QA) processes specifically related to overall product experience and user journey mapping.
• Experience with user testing platforms and methodologies for gathering consumer insights, particularly from children.

📝 Enhancement Note: The emphasis on "design documentation," "design system thinking," and "root cause analytics" indicates that candidates with a strong operational mindset—focused on process, standardization, and efficiency—will be highly valued. The "mentoring" requirement suggests a need for someone who can establish best practices and train others, a key aspect of operational scaling.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a portfolio showcasing experience in creating and managing comprehensive design documentation, including style guides, component libraries, and user flow diagrams.
• Provide examples of how you have implemented or contributed to a design system, highlighting its structure, governance, and impact on consistency.
• Include case studies that illustrate your ability to conduct data-driven investigations and user testing to gather consumer insights and drive design improvements.
• Showcase examples of process optimization within design or documentation workflows, emphasizing efficiency gains and improved quality outcomes.

Process Documentation:

• Evidence of creating and maintaining single sources of truth for design principles, standards, and guidelines.
• Examples of implementing and updating design systems to incorporate new components, patterns, or requirements.
• Demonstration of processes for quality assurance in design outputs, including documentation review and validation steps.

📝 Enhancement Note: For a role focused on a "Platform Design Manager" with responsibilities in "documentation" and "design systems," a portfolio is crucial. It should not only highlight creative design but, more importantly, the candidate's ability to operationalize design by creating scalable, maintainable, and user-friendly documentation systems and processes. This includes showing how they've structured information, ensured consistency, and managed updates effectively.

💵 Compensation & Benefits

Salary Range:

• Given the location in Denmark, a highly developed economy with strong labor protections, and the role's mid-to-senior level, a competitive salary is expected. For a Platform Design Manager with strong documentation and system management responsibilities at a global company like LEGO Group, the estimated annual salary range in Denmark would typically fall between DKK 550,000 - 850,000 (€73,000 - €114,000). This estimate is based on industry benchmarks for similar roles in Denmark, factoring in the company's size, industry, and the specialized nature of the position.

Benefits:

• Family Care Leave: Enhanced paid leave options for significant life events, supporting work-life balance.
• Insurances: Comprehensive life and disability insurance coverage, providing financial security and peace of mind.
• Wellbeing Programs: Access to resources and benefits focused on nurturing physical and mental wellbeing, including community-building and creativity initiatives.
• Colleague Discount: A generous discount on LEGO products from day one, reflecting the company's appreciation for its employees' passion.
• Bonus Scheme: Eligibility for a bonus based on collective and individual performance when goals are achieved, aligning employee success with company objectives.
• Hybrid Work Policy: An average of 3 days per week in the office, offering flexibility while maintaining in-person collaboration and connection.

Working Hours:

• The role implies a standard full-time work schedule, likely around 37-40 hours per week, with flexibility offered through the hybrid work policy.

📝 Enhancement Note: The salary estimate is based on publicly available data for similar roles (e.g., Design Manager, Technical Documentation Manager, UX Lead) in Denmark, considering the cost of living and compensation standards in the region. Benefits are directly extracted from the job description and highlight a strong focus on employee wellbeing and work-life integration, which are attractive aspects for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Toy Manufacturing and Entertainment. The LEGO Group is a global leader in the toy industry, renowned for its innovative approach to play and learning. This context means a culture that values creativity, quality, and a deep understanding of its consumer base, particularly children. Company Size: Large Enterprise (The LEGO Group employs tens of thousands of people globally). This size implies structured processes, established career paths, and significant resources for professional development, but also potentially more formal communication channels and a need for strong individual initiative to navigate. Founded: 1932. With a long history, The LEGO Group has a deep-rooted culture and a strong brand identity, emphasizing long-term vision and product quality.

Team Structure:

• The role is within the "Building Experience Platform Team" within the "LEGO® DESiGN" department. This suggests a team focused on the foundational elements that create consistent and high-quality building experiences across LEGO products.
• The team likely operates with a platform mindset, meaning they are responsible for defining and maintaining standards, tools, and processes that enable other design and development teams.
• Collaboration is expected to be cross-functional, involving designers, engineers, content creators, and potentially user researchers to ensure cohesive physical and digital experiences.

Methodology:

• The team adopts a "platform mindset" to ensure high-quality building experiences that meet consumer needs and strategic goals.
• Emphasis on a united physical and digital design language, requiring a systematic approach to documentation and system management.
• Data-driven decision-making is implied through requirements for "data-driven investigations" and "consumer insights."
• Continuous improvement is evident in the need to "continuously ensure that the BX Design System is updated" and to perform "root cause analytics."

Company Website: LEGO.com

📝 Enhancement Note: The description highlights a "platform mindset" and a focus on "united physical and digital design language." For an operations professional, this translates to an environment that values standardization, system thinking, and cross-functional process alignment to achieve consistent outcomes. The company's long history and large size suggest a mature operational framework.

📈 Career & Growth Analysis

Operations Career Level: This role appears to be at a mid-to-senior level, often referred to as a "Lead" or "Manager" in operations contexts. It requires not only execution but also strategic thinking, system design, process definition, and the ability to mentor others. The scope includes managing documentation standards and a design system, which has a broad impact across product development. Reporting Structure: The role is within the "Building Experience Platform Team" and likely reports to a higher-level manager responsible for design operations, content strategy, or the entire Building Experience department. Collaboration will be essential with various design and product development teams. Operations Impact: The Platform Design Manager is critical in ensuring the quality and consistency of the building experience, which directly impacts customer satisfaction, product usability, and brand perception. By standardizing documentation and design principles, this role optimizes the efficiency of the design and production processes, reducing errors and rework.

Growth Opportunities:

• Specialization: Deepen expertise in design systems, instructional design, or content operations within the LEGO ecosystem.
• Leadership: Transition into managing larger teams or broader operational areas within LEGO DESiGN or related departments.
• Process Innovation: Lead initiatives to further enhance the BX platform, potentially exploring new technologies or methodologies for design documentation and knowledge management.
• Cross-Functional Mobility: Opportunities to move into roles focusing on product management, UX strategy, or broader digital transformation initiatives within the company.

📝 Enhancement Note: The role's blend of design principles, system management, and process standardization positions it as a key operational hub. Growth opportunities would likely involve expanding the scope of managed systems, leading larger operational projects, or moving into strategic roles within design operations or product development leadership.

🌐 Work Environment

Office Type: The mention of "Billund Innovation House" suggests a modern, purpose-built facility designed to foster creativity, collaboration, and innovation, typical of leading tech and design-focused companies. Office Location(s): Billund, Denmark. This is the global headquarters for The LEGO Group, often referred to as the "Home of the Brick," indicating a central hub for strategic decision-making and company culture.

Workspace Context:

• Collaborative Environment: The "Innovation House" setting and the emphasis on "team collaboration" imply a workspace designed to encourage interaction, knowledge sharing, and cross-pollination of ideas among diverse teams.
• Tools and Technology: Employees will likely have access to state-of-the-art design software, documentation platforms, and collaboration tools necessary for managing a complex design system and digital assets.
• Team Interaction: Opportunities to engage closely with designers, product developers, and other specialists on a daily basis, fostering a dynamic and integrated work experience.

Work Schedule:

• The role is full-time with a hybrid work policy, requiring an average of 3 days per week in the office. This provides structure while allowing for flexibility in managing personal and professional responsibilities.

📝 Enhancement Note: A hybrid model in an "Innovation House" suggests a work environment that balances structured operational tasks with spontaneous collaboration and creative problem-solving, which is typical for design and platform-focused teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your CV and portfolio by an HR representative or hiring manager to assess initial fit against core requirements.
• Hiring Manager Interview: A discussion focused on your experience in design documentation, design systems, and operational process management. Expect questions about your approach to quality assurance and continuous improvement.
• Team/Peer Interviews: You may meet with members of the Building Experience Platform Team or other stakeholders. These interviews will assess your collaborative style, communication skills, and ability to integrate into the team's workflow.
• Case Study/Presentation: A common step for such roles would be a presentation of your portfolio, or a specific case study based on a hypothetical or past challenge related to design systems, documentation, or process optimization.
• Final Interview: Potentially with a senior leader to discuss your strategic thinking, leadership potential, and alignment with LEGO's values.

Portfolio Review Tips:

• Structure and Clarity: Organize your portfolio to clearly demonstrate your experience in creating and managing design documentation and systems. Use clear headings, concise descriptions, and logical flow.
• Process Focus: Highlight not just the final output but the process you followed: how you gathered requirements, documented standards, managed updates, and ensured quality. Show your operational thinking.
• Impact and Metrics: Where possible, quantify the impact of your work. For example, if you improved documentation efficiency, reduced errors, or increased adherence to standards, present these results.
• Design System Experience: Showcase specific examples of your involvement with design systems – how you contributed to their architecture, content, governance, or evolution.
• Problem-Solving: Include a case study that demonstrates your ability to tackle a complex documentation or design system challenge, detailing your approach, the solutions implemented, and the outcomes.

Challenge Preparation:

• Be prepared to discuss how you would approach building or refining a design system for building instructions, considering both physical and digital aspects.
• Anticipate questions about how you ensure consistency in documentation across a large organization.
• Practice articulating your process for gathering user insights and integrating them into design documentation and systems.
• Be ready to explain your methodology for root cause analysis and implementing process improvements.

📝 Enhancement Note: The emphasis on "design documentation," "design system," and "process" in the responsibilities means the interview and portfolio review will heavily scrutinize your ability to organize, standardize, and manage information and workflows. Demonstrating operational rigor alongside design acumen will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Maya, Adobe Suite (InDesign, Illustrator) are mentioned as preferred. Proficiency in these or equivalent tools for creating visual assets and documentation layouts is likely required.
• Design System Platforms: Experience with tools used for managing design systems (e.g., Figma, Sketch, Zeroheight, Storybook) would be highly beneficial.
• Documentation Platforms: Familiarity with content management systems (CMS), knowledge bases, or dedicated documentation tools (e.g., Confluence, Notion) for creating and hosting design documentation.

Analytics & Reporting:

• User Testing Tools: Experience with platforms for conducting user research and gathering insights (e.g., UserTesting.com, Lookback).
• Data Analysis Tools: While not explicitly mentioned, an ability to analyze data from user insights or process metrics would be valuable, potentially using tools like Excel, Google Sheets, or more advanced analytics platforms if integrated into the BX platform.

CRM & Automation:

• While not directly a CRM role, understanding how design documentation feeds into product development workflows is important. Experience with project management tools (e.g., Jira, Asana, Monday.com) for tracking documentation updates and implementation would be relevant.

📝 Enhancement Note: While specific tools for "Operations" are not detailed, the mention of design software and the nature of managing a "platform" and "design system" implies a need for proficiency in tools that support content creation, organization, version control, and collaboration. Candidates should be prepared to discuss their experience with systems that manage structured information and workflows.

👥 Team Culture & Values

Operations Values:

• Quality & Consistency: A commitment to upholding high standards in design documentation and the building experience, ensuring uniformity across all products.
• User-Centricity: A focus on understanding and meeting consumer needs, particularly children, through user-centered design and feedback integration.
• Innovation & Creativity: Encouragement to explore new ideas and approaches to enhance the building experience, fostering a culture of continuous improvement.
• Collaboration & Transparency: A belief in working together across teams and sharing knowledge to achieve common goals, with an emphasis on clear communication and documentation.
• Data-Driven Approach: Utilizing data and insights to validate decisions, refine processes, and measure the impact of design choices.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where the BX Platform Team works closely with various product design, engineering, and marketing teams to ensure seamless integration of documentation and design principles.
• Process Review & Feedback: A culture that encourages open feedback loops and iterative refinement of processes and documentation to enhance efficiency and quality.
• Knowledge Sharing: Emphasis on sharing best practices, learnings, and system updates across teams to maintain a consistent and high-performing design ecosystem.

📝 Enhancement Note: The LEGO Group's stated commitment to children and its long history suggest a culture that values responsibility, quality, and long-term impact. For an operations role, this translates to a focus on robust processes, meticulous documentation, and a collaborative approach to ensuring that operational standards contribute positively to the user experience and brand integrity.

⚡ Challenges & Growth Opportunities

Challenges:

• Scalability of Documentation: Ensuring that design documentation and the BX Design System can scale effectively across a vast and diverse product portfolio.
• Bridging Physical and Digital: Harmonizing design principles and documentation requirements for both physical building experiences and their digital counterparts.
• Adoption and Compliance: Driving consistent adoption of new design principles and documentation standards across numerous internal teams and external partners.
• Managing Evolving Needs: Keeping the design system and documentation up-to-date with rapidly evolving consumer expectations and technological advancements.

Learning & Development Opportunities:

• Advanced Design System Management: Opportunities to deepen expertise in the strategic development and operational management of large-scale design systems.
• User Experience Research: Developing skills in conducting and analyzing user research, particularly with children, to inform design and documentation strategies.
• Process Automation: Exploring opportunities to automate aspects of documentation creation, version control, or quality assurance within the BX platform.
• Leadership Development: Gaining experience in mentoring, team leadership, and managing cross-functional projects within a global organization.

📝 Enhancement Note: The challenges highlight the need for strong operational skills in process design, change management, and system governance. Growth opportunities will focus on mastering these operational aspects within a creative and product-centric environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to establishing and maintaining a single source of truth for design documentation within a large organization. How would you ensure its adoption and ongoing relevance?" (Focus on process, governance, and change management).
• "How would you define success metrics for the Building Experience Platform and its associated design system? What KPIs would you track to measure quality, consistency, and user satisfaction?" (Focus on data-driven decision-making and impact measurement).
• "Walk us through a time you had to implement a new design standard or process across multiple teams. What were the challenges, and how did you overcome them?" (Focus on collaboration, communication, and process implementation).
• "How do you prioritize updates to a design system when faced with competing demands from different product lines or teams?" (Focus on prioritization frameworks and stakeholder management).

Company & Culture Questions:

• "What excites you about The LEGO Group's mission and its approach to building experiences?" (Demonstrate genuine interest and alignment with company values).
• "How do you see your role contributing to the 'platform mindset' within the Building Experience Platform Team?" (Show understanding of platform thinking and operational contribution).
• "Describe your ideal collaborative environment and how you foster strong working relationships with diverse stakeholders." (Highlight communication and teamwork skills).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation with a clear beginning (the challenge), middle (your process and solutions), and end (the results and impact).
• Process Emphasis: For each project, clearly articulate the operational steps you took – requirements gathering, documentation structure, system design, quality checks, and any process improvements implemented.
• Quantify Impact: Whenever possible, use data to demonstrate the positive outcomes of your work (e.g., reduced error rates, improved efficiency, increased user satisfaction).
• Design System Deep Dive: Be ready to discuss the architecture, governance, and maintenance of any design systems you've worked with, highlighting your role in their success.
• Connect to LEGO: Where possible, draw parallels between your experience and The LEGO Group's context, showing how your skills are transferable and beneficial to their specific needs.

📝 Enhancement Note: Interview preparation should heavily lean into demonstrating operational thinking – process design, standardization, quality assurance, and system management – in the context of creative design. Candidates should be ready to articulate not just what they designed, but how they operationalized it for scale and consistency.

📌 Application Steps

To apply for this operations-focused design documentation position:

• Submit your application through the provided link on the LEGO Careers portal.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating your experience in design documentation, design systems, process optimization, and quality assurance relevant to user experiences. Showcase your ability to create structured, scalable, and maintainable documentation.
• Resume Optimization: Ensure your resume clearly articulates your operational skills, process management experience, and any mentoring or training capabilities. Use keywords like "design documentation," "design systems," "process improvement," "quality assurance," and "user experience."
• Preparation for Case Study: Anticipate a potential case study or presentation where you'll need to explain your process for developing or improving design documentation standards or a design system. Practice articulating your methodologies for root cause analysis and cross-functional collaboration.
• Company Research: Familiarize yourself with The LEGO Group's values, products, and their approach to design and innovation. Understand the concept of a "platform mindset" and how it applies to creating consistent building experiences.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with The LEGO Group before making application decisions.