Performance Marketing & Web Designer

📍 Job Overview

Job Title: Performance Marketing & Web Designer

Company: Lago

Location: Argentina

Job Type: Part-Time (Full-Time Preferred)

Category: Marketing & Design Operations

Date Posted: February 26, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive campaign success through the creation of high-impact static ad creatives for Meta and other paid social channels.

• Enhance lead generation efforts by designing and optimizing landing pages for Google and Meta, focusing on Conversion Rate Optimization (CRO) principles to boost form fills, calls, and appointments.

• Develop visually appealing and functional WordPress website pages, including homepages, service pages, and key conversion pages, ensuring brand consistency and user engagement.

• Craft compelling newsletter layouts that align with brand standards and support conversion goals.

• Collaborate effectively with performance marketing and creative teams to translate strategic objectives into compelling visual assets and user experiences.

📝 Enhancement Note: While the title suggests "Performance Marketing & Web Designer," the core responsibilities heavily lean into the design and CRO aspects of performance marketing, rather than campaign management or strategy execution. This role is crucial for the post-click experience and ad creative development, directly impacting the efficiency of paid marketing efforts. The "operations" aspect comes from optimizing conversion funnels and ensuring brand consistency across digital touchpoints.

📈 Primary Responsibilities

• Develop static ad creatives for Meta and other paid social channels that align with campaign goals and creative direction, focusing on visual appeal and key messaging for maximum engagement.

• Design and build high-converting WordPress website pages (homepages, service pages, and key conversion pages) that are clean, modern, on-brand, and optimized for user experience and lead generation.

• Create landing pages for Google and Meta lead generation campaigns, applying CRO principles to improve form fills, phone calls, and appointment bookings through strategic layout, copy, and call-to-action placement.

• Design newsletter layouts (template-based and one-off sends) that match brand standards and support conversion goals, ensuring a consistent and professional brand image.

• Collaborate closely with the performance marketing and creative teams to translate strategy into effective designs across ads and post-click experiences, providing creative input and iterating based on feedback.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on conversion rate optimization (CRO) and the practical execution of design elements for performance marketing campaigns. This suggests the role is deeply embedded within the GTM operations, focusing on the tangible assets that drive marketing ROI.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed, implying a focus on demonstrated skills and experience.

Experience: Minimum of 2-5 years of experience in digital marketing and web design, with a preference for candidates with e-commerce sector experience.

Required Skills:

• Proven experience designing WordPress websites, including custom page designs (not just template-based builds).

• Experience creating landing pages for paid ad campaigns with a solid understanding of CRO principles.

• Proficiency in design tools such as Figma, Canva, Adobe Illustrator, and the broader Adobe Suite.

• Working knowledge of AI tools for creative production and iteration (e.g., Adobe Firefly, Veo 3, Gemini).

• Availability to work at least 4 hours daily between 9 am–5 pm EST.

Preferred Skills:

• Experience with content management systems (CMS) like WordPress or Shopify.

• Familiarity with SEO best practices and techniques.

• Experience with video editing or motion graphics design.

• Experience with Unbounce or ClickFunnels.

📝 Enhancement Note: The emphasis on "custom page designs" and "landing pages for paid ad campaigns with a solid understanding of CRO principles" suggests that candidates will be evaluated on their ability to create functional, conversion-focused designs rather than just aesthetically pleasing ones. Familiarity with AI tools indicates a forward-thinking approach to creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Landing Pages: Showcase examples of lead generation landing pages designed for paid ad campaigns (form fills, phone calls, appointment bookings), demonstrating strategic layout and CRO application. E-commerce landing pages are not the primary focus.

• Website Designs: Present custom-designed website pages (not e-commerce sites or pages built solely from pre-made templates) that highlight clean, modern, and on-brand aesthetics.

• Social Media Ad Creatives: Include static or video ad creatives developed for social media platforms that align with campaign objectives and brand guidelines.

Process Documentation:

• While not explicitly stated as a requirement, candidates are expected to articulate their design process, particularly how they approach CRO for landing pages and website optimization. This includes explaining design decisions and iterating based on feedback.

📝 Enhancement Note: The interview portfolio request is critical. Candidates must curate examples that directly address the core responsibilities, particularly lead generation landing pages and custom website designs. This is a direct assessment of their ability to execute the operational requirements of the role.

💵 Compensation & Benefits

Salary Range: $10 - $20 USD per hour. Open to negotiation based on experience. (As this is a part-time role with a minimum of 4 hours/day EST, the annual equivalent would range from approximately $8,320 to $16,640 USD, assuming a 4-hour workday, 5 days a week for 52 weeks. If full-time is preferred and achieved, the annual range would be approximately $20,800 to $41,600 USD, assuming an 8-hour workday.)

Benefits:

• Remote Work: Opportunity to work from anywhere, as the team is global.

• Growth Opportunities: Chance to shape your role and grow with the company, especially as a key player in performance marketing and design.

• Innovative Culture: Be part of a team passionate about leveraging data to solve challenges and drive success.

Working Hours: Minimum of 4 hours per day between 9 am–5 pm EST. Full-time is preferred.

📝 Enhancement Note: The salary range is specified per hour. Given the location is Argentina, this hourly rate is competitive within the local market for specialized digital design and marketing skills, particularly for remote roles. The "Full-Time Preferred" aspect suggests potential for increased hours and compensation if performance is strong and business needs align.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (specifically, a platform for revenue intelligence, as indicated by the company name "Lago" which often relates to data and analytics platforms).

Company Size: Not explicitly stated, but the mention of a "global team" and "growth opportunities" suggests a growing startup or mid-sized company.

Founded: Not provided, but the company appears to be in a growth phase.

Team Structure:

• The role sits within a performance marketing and creative function, collaborating closely with these teams.

• It's a remote, global team environment, emphasizing work-life balance and data-driven problem-solving.

Methodology:

• Data-driven decision-making is a core value, applied to solving challenges and driving success.

• Focus on performance marketing and conversion optimization, suggesting a results-oriented approach to design.

• Leveraging AI tools for creative production and iteration.

Company Website: lagodesign.com

📝 Enhancement Note: Lago likely operates in the SaaS or B2B tech space, given the nature of performance marketing and web design roles focused on lead generation and conversion optimization. The culture emphasizes innovation, data, and remote collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with a significant impact on conversion rates and campaign effectiveness. It's suitable for a mid-level professional (2-5 years experience) looking to specialize in performance-oriented design.

Reporting Structure: Likely reports to a Marketing Manager or Head of Performance Marketing, with close collaboration with the broader creative and marketing teams.

Operations Impact: Directly contributes to revenue generation by improving the efficiency of paid marketing channels through optimized ad creatives and landing pages. This role is integral to the Go-To-Market (GTM) operations by ensuring the "top of the funnel" marketing assets are performing optimally.

Growth Opportunities:

• Role Shaping: The opportunity to "shape your role" suggests potential for increased responsibilities, specialization, or even leadership as the company grows.

• Skill Development: Exposure to AI tools, CRO principles, and various digital marketing platforms provides avenues for continuous learning and skill enhancement.

• Career Advancement: Potential to move into more senior design roles, performance marketing strategy, or even team lead positions within the marketing function.

📝 Enhancement Note: The emphasis on "shaping your role" and being a "key player" indicates that this is not a static position. For operations professionals, this means a chance to build processes, define best practices, and grow alongside the company's GTM efforts.

🌐 Work Environment

Office Type: Fully remote, with a global team structure.

Office Location(s): Argentina is specified as the location requirement, but the role is fully remote, allowing work from anywhere within Argentina.

Workspace Context:

• Collaborative Environment: While remote, the emphasis on collaboration with performance marketing and creative teams means active communication and teamwork are expected.

• Tools & Technology: Access to standard design software (Figma, Adobe Suite) and AI tools will be necessary for day-to-day operations.

• Team Interaction: Regular communication via online platforms for project updates, feedback, and team alignment.

Work Schedule: A minimum of 4 hours per day between 9 am–5 pm EST is required. This allows for flexibility but necessitates availability during core business hours for effective collaboration with teams operating in EST time zones.

📝 Enhancement Note: The remote nature of the role requires strong self-discipline and communication skills. The EST working hours requirement is crucial for candidates to manage, ensuring they can align with the primary operational hours of the marketing team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an assessment of qualifications and alignment with the role's core requirements.

• Portfolio Review: A critical stage where candidates will be asked to present and discuss selected samples from their portfolio, focusing on lead generation landing pages, custom website designs, and social media ad creatives.

• Skills Assessment: Potential for a design challenge or specific task to evaluate practical skills in Figma, WordPress, and CRO principles.

• Cultural Fit/Behavioral Interview: Discussion on communication style, collaboration, attention to detail, and performance-mindedness.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 strong examples that best showcase your ability to design effective lead generation landing pages and custom WordPress pages. Prioritize projects where you can demonstrate CRO principles applied.

• Tell a Story: For each portfolio piece, be prepared to explain the objective, your design process, the tools used, the challenges faced, and the results achieved (if quantifiable).

• Highlight CRO: Explicitly discuss how your design decisions contributed to conversion optimization. Mention A/B testing or iterative improvements if applicable.

• Demonstrate Brand Alignment: Show how you adapt your design style to match brand guidelines and campaign objectives.

• Be Ready for Technical Questions: Expect questions about WordPress capabilities, responsive design, and your comfort level with specific design software.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief, prioritizing key conversion elements, and delivering a clean, on-brand design within the allotted time.

• Practice articulating your design choices and how they align with performance marketing goals.

📝 Enhancement Note: The success of an application hinges on the portfolio. Candidates should treat the portfolio review as a presentation of their operational capabilities in driving conversions through design.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Canva, Adobe Illustrator, Adobe Suite (Photoshop, InDesign).

• Website CMS: WordPress (custom page design experience is key).

• AI Creative Tools: Adobe Firefly, Veo 3, Gemini (or similar).

Analytics & Reporting:

• CRO Principles: Applied understanding of Conversion Rate Optimization for landing pages and website elements.

• Familiarity with Analytics: While not explicitly listed as a tool, an understanding of how to interpret analytics (e.g., Google Analytics) to inform design decisions is beneficial.

CRM & Automation:

• Landing Page Builders: Unbounce or ClickFunnels (preferred, but not required).

• E-commerce Platforms: Shopify (preferred, but not required).

📝 Enhancement Note: Proficiency in Figma and WordPress for custom designs is paramount. Familiarity with AI tools is increasingly important for efficiency in creative production.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: A strong focus on results, efficiency, and driving measurable outcomes through design.

• Attention to Detail: Crucial for creating polished, on-brand creatives and error-free landing pages.

• Organization & Deadline-Driven: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Clear Communication: Ability to articulate design decisions, provide and receive feedback constructively, and collaborate effectively.

• Data-Driven: Using data and analytics to inform design choices and optimize performance.

Collaboration Style:

• Cross-functional Integration: Working closely with performance marketing and creative teams to ensure design aligns with campaign strategy and brand identity.

• Iterative Feedback: Openness to feedback and a willingness to iterate on designs quickly to achieve optimal results.

• Remote Collaboration: Effective use of communication tools to maintain team cohesion and project momentum in a distributed environment.

📝 Enhancement Note: The company values a blend of creative talent and operational discipline. Candidates should demonstrate they can be both creative problem-solvers and efficient, results-oriented team members.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality, conversion-optimized designs quickly in a fast-paced marketing environment.

• Remote Collaboration: Maintaining effective communication and teamwork across different time zones and locations.

• Adapting to AI Tools: Continuously learning and integrating new AI technologies into the design workflow.

• Translating Strategy to Design: Effectively interpreting marketing objectives and translating them into compelling visual assets.

Learning & Development Opportunities:

• AI Tool Proficiency: Deepen expertise in using AI for creative acceleration and ideation.

• CRO Specialization: Further develop skills in conversion rate optimization through practical application and continuous learning.

• Performance Marketing Integration: Gain a deeper understanding of performance marketing strategies and how design directly impacts campaign success.

• Role Evolution: Opportunity to grow with the company and potentially take on more responsibilities or a more senior role.

📝 Enhancement Note: This role offers a prime opportunity for a designer to become deeply integrated with performance marketing operations, understanding the direct link between their creative output and business results.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a lead generation landing page from scratch. What CRO principles do you prioritize?"

• "How do you collaborate with performance marketers to ensure your ad creatives align with campaign goals and target audiences?"

• "Walk us through a challenging website design project. What were the constraints, and how did you overcome them?"

Company & Culture Questions:

• "What interests you about Lago and this specific role?"

• "How do you handle constructive criticism or feedback on your designs?"

• "Describe your experience working in a remote, global team environment."

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your portfolio, then dive into 2-3 selected case studies.

• For Each Case Study:

  • Objective: Clearly state the goal of the project (e.g., increase lead gen form fills by X%).
  • Your Role: Define your specific contributions.
  • Process: Detail your design thinking, research, and iterative steps, emphasizing CRO.
  • Tools: Mention key software used.
  • Challenges: Discuss any hurdles and how you addressed them.
  • Results: Present quantifiable outcomes if available, or explain the intended impact.

• Visuals: Ensure your presentation is visually clean and aligns with professional design standards.

📝 Enhancement Note: Candidates should prepare to not just show their work, but to articulate the "why" and "how" behind their design decisions, linking them directly to performance marketing objectives and CRO.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Carefully select 2-3 of your strongest portfolio pieces that best exemplify your experience in lead generation landing page design, custom WordPress website pages, and social media ad creatives. Tailor your presentation to highlight your CRO expertise.

• Resume Optimization: Ensure your resume clearly outlines your experience with WordPress, Figma, Adobe Suite, CRO principles, and any AI tools you've used. Quantify achievements where possible (e.g., "Increased landing page conversion rates by X%").

• Interview Preparation: Practice articulating your design process, your understanding of CRO, and how you collaborate with marketing teams. Be ready to walk through your portfolio with confidence and clarity.

• Company Research: Familiarize yourself with Lago's offerings and the broader revenue intelligence/analytics market to understand how your design skills contribute to their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.