Performance Creative Designer (m/w/d)

📍 Job Overview

Job Title: Performance Creative Designer (m/w/d)

Company: Rosental Organics

Location: Berlin, Germany

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: April 28, 2026

Experience Level: Mid-Senior Level (5+ years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the development and implementation of a scalable AI-driven creative workflow to enhance output speed and efficiency for marketing campaigns.

• Design and produce high-performing creative assets (static ads, video, motion graphics) for paid advertising, e-commerce, and CRM channels, directly impacting key performance indicators (KPIs).

• Establish and enforce a distinct AI Art Direction for the Rosental Organics brand, ensuring consistency in look, feel, style, and campaign logic across all digital touchpoints.

• Take full ownership of creative performance, leveraging data analysis to drive continuous improvement and achieve measurable results in conversion rates and ROI.

• Collaborate closely with growth and marketing teams to align creative strategies with overarching business objectives and funnel optimization.

📝 Enhancement Note: This role is positioned within a fast-paced D2C (Direct-to-Consumer) environment, demanding a strong focus on measurable performance and data-driven decision-making. The emphasis on "Ownership & Ziele" and "Profile - Experiences & Skills" clearly indicates a need for a candidate who can autonomously drive creative strategy and execution with a direct impact on business outcomes, particularly in paid advertising and e-commerce. The integration of AI into creative production is a core strategic objective.

📈 Primary Responsibilities

• Architect and implement an AI-powered creative production workflow, aiming to increase creative output velocity by a minimum of 30% while maintaining brand integrity.

• Develop compelling static, video, and motion graphics assets for paid social media platforms (Meta, etc.), e-commerce product pages, and CRM campaigns, with a focus on conversion optimization.

• Define and document the AI Art Direction for Rosental Organics, including visual style guides, tone of voice for AI-generated content, and campaign narrative structures.

• Conduct rigorous A/B testing and performance analysis on creative assets, iterating rapidly based on data insights to improve engagement, click-through rates (CTR), and conversion rates.

• Ensure all AI-generated and human-refined creative content strictly adheres to Rosental Organics' premium brand identity and quality standards, without compromise.

• Manage the end-to-end creative production process for performance campaigns, from concept generation and AI prompting to final asset delivery and performance reporting.

• Collaborate with performance marketing managers to understand campaign objectives, target audience segmentation, and funnel stage requirements for tailored creative development.

• Stay abreast of emerging AI creative technologies and tools, evaluating and integrating new solutions to further enhance creative efficiency and effectiveness.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic workflow development. The specific mention of increasing output by "at least 30%" and the direct link to "performance KPIs" underscores the operations-centric nature of this design role. Candidates will be expected to not only create but also build and optimize the systems that enable creative production at scale.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is often expected for roles with this level of responsibility and experience. Equivalent practical experience will also be considered.

Experience: Minimum of 5 years of professional experience in performance creative design, with a significant portion within D2C, consumer app, or high-growth digital marketing environments. Proven track record of developing creatives that drive measurable performance results is essential.

Required Skills:

• Performance Creative Development: Demonstrated experience creating high-converting static ads, video ads, and motion graphics for digital platforms.

• AI Creative Workflow Design: Proven ability to build and optimize AI-driven creative production systems, including prompt engineering and workflow automation.

• Paid Social Media Expertise: Deep understanding of advertising mechanics and creative best practices across platforms like Meta Ads (Facebook/Instagram).

• E-commerce & CRM Creative: Experience developing assets tailored for online store product pages, promotional campaigns, and customer relationship management initiatives.

• Graphic Design Software Proficiency: High-level expertise in Figma and the Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).

• Meta Funnel Logic: Comprehensive knowledge of marketing funnel stages, including hook creation, User-Generated Content (UGC) principles, social proof integration, offer structuring, and landing page alignment.

• Data Analysis & Interpretation: Ability to read, interpret, and act upon performance data (CTR, conversion rates, CPA, ROAS) to inform creative decisions.

• AI Tool Proficiency: Familiarity with AI creative tools, ideally including Nano Banana and Kive, or similar AI content generation and editing platforms.

• Brand Stewardship: Strong understanding of brand identity and the ability to maintain premium brand aesthetics in all creative outputs.

Preferred Skills:

• Experience with other advertising platforms beyond Meta.

• Knowledge of A/B testing methodologies and optimization strategies for creative elements.

• Basic understanding of video editing and motion graphics for short-form content.

• Experience in defining and implementing visual style guides and AI art direction.

• Familiarity with project management tools for tracking creative production.

📝 Enhancement Note: The emphasis on "5+ years of experience in D2C, Consumer App or a highly dynamic growth environment, including strong Paid Social cases" and a portfolio showcasing "real performance results, not beauty projects, but demonstrably converting creatives" strongly suggests an expectations for mid-to-senior level candidates. The technical skills required, such as Figma, Adobe Suite, and specific AI tools, are crucial for success in this hands-on role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: A curated selection of projects demonstrating direct impact on key performance metrics such as conversion rates, CTR, CPA, and ROAS for D2C or e-commerce clients. Each case study should clearly outline the challenge, your approach, the creative solutions implemented, and the quantifiable results achieved.

• AI Workflow Demonstration: Examples or descriptions of how you have leveraged AI tools to streamline creative production, increase output, or enhance creative effectiveness. This could include examples of AI-generated assets, workflow diagrams, or descriptions of your AI prompting strategies.

• Multi-Format Creative Samples: Showcase a range of creative assets including static ads, short-form videos, motion graphics, and carousel ads, demonstrating versatility across different formats and platforms.

• Brand Alignment Examples: Portfolios should clearly illustrate an understanding of brand identity and the ability to adapt creative execution to maintain premium brand aesthetics while achieving performance goals.

Process Documentation:

• Workflow Design & Optimization: Candidates should be prepared to discuss their process for designing and optimizing creative production workflows, particularly those incorporating AI. This includes outlining methodologies for iterative testing and efficiency gains.

• AI Art Direction Implementation: Evidence of establishing and adhering to visual guidelines and style directions for AI-generated content, ensuring brand consistency and quality.

• Performance Measurement & Reporting: Ability to articulate how you track, measure, and report on creative performance, translating data into actionable insights for future creative development.

📝 Enhancement Note: Given the role's focus on building "a system" and an "AI workflow," a portfolio that demonstrates not just creative output but also process thinking and system design is crucial. This goes beyond a typical designer's portfolio to include elements of operations and strategic implementation.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Performance Creative Designer with 5+ years of experience in a high-growth D2C company in Berlin, Germany, the estimated annual gross salary range is €55,000 - €75,000. This range accounts for the specialized skills in performance marketing, AI integration, and advanced design software proficiency.

Benefits:

• Work-Life Balance: Generous 28 days of vacation (with potential for additional days), observance of Baden-Württemberg holidays plus Berlin's International Women's Day.

• Hybrid Work Model: A structured hybrid approach requiring a minimum of 2 days per week in the modern C1 office space in Berlin.

• Performance Bonus: An attractive bonus system in addition to the fixed salary, directly rewarding performance outcomes.

• Mental & Physical Wellness: Access to mental fitness and prevention resources through nilo.health, and a membership to the Urban Sports Club.

• Retirement Planning: Subsidized company pension scheme (betriebliche Altersvorsorge).

• Professional Development: A dedicated personal budget for training and further education.

• Commuting & Mobility: Options for a Job-Rad (company bicycle), Job-Auto (company car), or a subsidized Deutschlandticket for public transport.

• Employee Discounts: Discounts on Rosental Organics products and other exclusive benefits through their "Karmaclub."

Working Hours: A standard full-time work week, likely around 40 hours, with the hybrid model offering some flexibility in structuring days between remote and office work.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Berlin, Germany, considering the experience level and specialized skill set. Benefits are detailed as provided in the job description, with specific notes on how they cater to professionals in the creative and operations space.

🎯 Team & Company Context

🏢 Company Culture

Industry: Rosental Organics operates within the rapidly growing D2C wellness and organic products sector, a highly competitive and dynamic market. This industry demands constant innovation, strong brand storytelling, and a keen understanding of consumer trends and ethical sourcing.

Company Size: While not explicitly stated, the existence of a dedicated careers page on Personio and multiple benefits suggests a company that has moved beyond startup phase and is likely in a growth stage, possibly ranging from 50-250 employees. This size typically allows for a balance between structured processes and agile decision-making.

Founded: Founded in 2017, Rosental Organics has established itself over nearly a decade, indicating a level of market maturity and a proven business model. This history suggests stability and a foundation for further expansion.

Team Structure:

• The role likely sits within a Marketing or Growth team, potentially collaborating closely with a dedicated Creative Operations or Performance Marketing unit. The emphasis on building "a system" suggests potential for this role to shape or lead aspects of creative operations.

• Reporting structure is likely to a Marketing Lead, Head of Growth, or Creative Director, with direct collaboration with performance marketing specialists and potentially e-commerce managers.

Methodology:

• Data-Driven Insights: Rosental Organics appears to prioritize data analysis for decision-making, particularly in performance marketing and creative optimization, as evidenced by the job requirements.

• Agile Workflow Planning: The need for rapid iteration and increased output suggests an agile approach to campaign planning and creative production, especially with the integration of AI.

• AI Integration & Automation: A forward-thinking approach to leveraging AI for efficiency gains and enhanced creative capabilities is a core part of this role's mandate.

Company Website: https://rosentalorganics.com/

📝 Enhancement Note: The company's focus on organic products and wellness, combined with its D2C model and growth trajectory, implies a culture that values authenticity, efficacy, and customer connection. The "premium brand identity" requirement suggests a commitment to high standards in both product and presentation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring significant prior experience (5+ years) and a high degree of autonomy. It's not just an execution role; it involves building and optimizing systems ("building a system," "AI workflow"). This level indicates a path towards a Senior Performance Creative Designer, Creative Operations Lead, or potentially a specialized AI Creative Strategist role.

Reporting Structure: The role will likely report to a Marketing Manager, Head of Growth, or a Creative Director. This position will require strong collaboration with performance marketing specialists and e-commerce teams, acting as a central point for creative asset generation and optimization.

Operations Impact: The impact of this role is directly tied to revenue generation. By creating high-performing creatives for paid ads and e-commerce, the designer directly influences customer acquisition costs (CAC), conversion rates, and overall return on ad spend (ROAS). The focus on building scalable systems also contributes to long-term operational efficiency and cost savings.

Growth Opportunities:

• Specialization in AI Creative: Deepen expertise in AI tools and workflows, becoming a go-to specialist for AI-driven creative strategy and production within the company and potentially the wider industry.

• Leadership in Creative Operations: Transition into a role managing creative production pipelines, leading a team of designers, or overseeing the operational aspects of creative campaigns.

• Strategic Marketing Contribution: Grow into a more strategic role, contributing to broader marketing campaign planning and performance optimization strategies based on creative insights.

• Skill Expansion: Leverage the personal development budget to acquire new skills in areas like advanced analytics, UX/UI design for landing pages, or specialized video production techniques.

📝 Enhancement Note: The emphasis on "Ownership & Ziele" and building a "system" indicates that career progression will be tied to demonstrated impact and the ability to scale processes. This is a role that can lead to significant influence within a growth-focused organization.

🌐 Work Environment

Office Type: The company offers a hybrid work model with a requirement of at least 2 days per week in their office. The office is described as "modern C1," suggesting a contemporary, well-equipped workspace designed for collaboration and productivity.

Office Location(s): The office is located at Karl-Liebknecht-Straße 14, 10178 Berlin, Germany. This is a central location within Berlin, likely offering good accessibility via public transport.

Workspace Context:

• Collaborative Environment: The hybrid model and office requirement imply a culture that values in-person collaboration, team brainstorming, and knowledge sharing, particularly for design reviews and strategy sessions.

• Tools & Technology: Being a modern office, it's expected to be equipped with the necessary technology and infrastructure to support creative work, including reliable internet, potentially high-performance workstations, and collaborative software. Access to Adobe Suite and Figma is a given.

• Team Interaction: The 2 days in the office are crucial for direct interaction with performance marketing teams, other creative professionals, and management, fostering stronger working relationships and clearer communication.

Work Schedule: The role is full-time, likely adhering to standard business hours in Berlin (CET). The hybrid arrangement offers flexibility in how the work week is structured, balancing remote focus time with in-office collaboration.

📝 Enhancement Note: The "modern C1" office and the emphasis on hybrid work suggest a company that invests in its physical workspace and employee experience, aiming to create an environment conducive to both focused individual work and dynamic team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the core requirements, particularly experience in performance creative and AI workflows.

• Portfolio Presentation & Technical Interview: Candidates will likely be asked to present their portfolio, focusing on performance-driven case studies and demonstrating their understanding of Meta funnel logic and AI integration. This stage will also delve into technical proficiency with design software and AI tools.

• Skills Assessment / Work Sample: A practical exercise may be assigned to evaluate creative problem-solving skills, ability to generate performance-oriented concepts, and proficiency in design tools under time constraints.

• Team & Culture Fit Interview: Discussions with potential team members and hiring managers to assess cultural alignment, collaboration style, and ownership mentality. Questions may focus on how you approach challenges and contribute to a team environment.

• Final Interview: Potentially a conversation with senior leadership to discuss strategic alignment and long-term vision for the role.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly articulate the objective, your specific contribution, the strategies used, and the measurable results (e.g., "Increased CTR by X%", "Reduced CPA by Y%", "Generated Z% more leads").

• Highlight AI Integration: Dedicate a section or specific projects to showcase your experience with AI tools in creative production. Explain your process, the tools used, and the impact on efficiency or creativity.

• Showcase Process, Not Just Product: Be prepared to walk through your creative process, from brief interpretation and ideation to execution, testing, and optimization. Explain your rationale behind design choices.

• Tailor to Rosental Organics: Research the company's current advertising and brand aesthetic. Be ready to discuss how your skills and approach would specifically benefit their performance marketing efforts and brand positioning.

• Focus on "Why": Beyond just showing what you've done, explain why you made certain creative decisions and how they were driven by performance data and strategic goals.

Challenge Preparation:

• AI Workflow Design: Be prepared to discuss how you would design or improve an AI creative workflow for a specific campaign objective or platform.

• Creative Concept Generation: Practice generating multiple creative concepts for a given product or offer, focusing on different funnel stages and audience segments.

• Performance Analysis: Be ready to analyze hypothetical creative performance data and propose actionable optimization strategies.

📝 Enhancement Note: The emphasis on "real performance results" and "demonstrably converting creatives" means that a portfolio heavy on aesthetics without clear performance metrics will likely not be sufficient. Candidates must be able to demonstrate a direct link between their creative work and business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Expected high-level proficiency for creating scalable design systems and ad creatives.

• Adobe Creative Suite: Comprehensive suite including Photoshop (image editing, ad design), Illustrator (vector graphics, logos), After Effects (motion graphics, video editing), and Premiere Pro (video editing). Proficiency is critical for producing diverse ad formats.

• AI Creative Tools: Direct experience with AI prompting and generation platforms is a key requirement. Specifically mentioned are Nano Banana and Kive, indicating a need for familiarity with advanced AI art generation, content editing, and potentially video manipulation tools.

Analytics & Reporting:

• Meta Ads Manager: Proficiency in navigating and analyzing performance data within Meta's advertising platform is fundamental for understanding ad performance.

• Google Analytics (or similar): Understanding how website traffic and conversions are tracked, and how creative impacts these metrics, will be important.

• Internal BI/Dashboard Tools: While not specified, experience with data visualization tools (e.g., Tableau, Power BI, Looker Studio) or internal dashboards for reporting on campaign performance is a valuable asset.

CRM & Automation:

• CRM Systems (e.g., HubSpot, Salesforce): Understanding how creatives are used within CRM campaigns for customer engagement and retention.

• Marketing Automation Platforms: Familiarity with how creatives are deployed through email marketing and other automated customer journeys.

• Integration Tools: Awareness of how creative assets are managed and deployed across various marketing channels and platforms.

📝 Enhancement Note: The explicit mention of "Nano Banana and Kive" suggests these are either actively used or highly desired tools within Rosental Organics' AI creative stack. Candidates with experience in these specific platforms (or similar cutting-edge AI creative tools) will have a significant advantage.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: A strong emphasis on taking full responsibility for results and driving projects to completion with a focus on measurable impact.

• Data-Driven Decision Making: Valuing insights derived from performance metrics to guide creative strategy and optimization, moving beyond subjective preferences.

• Efficiency & Scalability: A drive to build robust, scalable systems and workflows, particularly leveraging AI, to increase output and reduce friction in the creative process.

• Brand Integrity: A commitment to maintaining a premium brand identity and high-quality standards across all creative outputs, even in a fast-paced performance environment.

• Pragmatism & Agility: A willingness to adapt quickly, experiment, and iterate based on data, without getting bogged down by perfectionism.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with performance marketers, growth strategists, and e-commerce teams, requiring clear communication and a collaborative approach to campaign development.

• Feedback-Driven Improvement: A culture that encourages open feedback on creative work and processes to foster continuous improvement and learning.

• Knowledge Sharing: An environment where best practices, new tools, and learnings from performance data are shared across teams to elevate overall marketing effectiveness.

📝 Enhancement Note: The company's values seem to heavily lean into a growth-oriented, results-driven, and technologically forward culture. The "AI-native and pragmatic" approach points to a team that embraces innovation and efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and Brand: The primary challenge will be to consistently create high-performing creative assets that also uphold Rosental Organics' premium brand identity, especially when working at speed with AI.

• Scaling AI Workflows: Developing and maintaining a truly scalable and efficient AI creative workflow requires continuous learning, adaptation, and problem-solving as AI technology evolves rapidly.

• Data Interpretation Complexity: Translating complex performance data into actionable creative insights and strategies requires strong analytical skills and a deep understanding of marketing funnels.

• Rapid Iteration Demands: The need for constant creative iteration to combat ad fatigue and optimize performance in dynamic digital landscapes can be demanding.

Learning & Development Opportunities:

• AI Creative Specialization: Become a leading expert in AI-driven creative production, a highly sought-after skill in the current market.

• Performance Marketing Acumen: Deepen understanding of paid social media strategies, funnel optimization, and advanced analytics through hands-on experience and collaboration.

• Creative Operations Leadership: Develop skills in workflow management, team coordination, and process optimization, paving the way for leadership roles in creative operations.

• Industry Conferences & Training: Utilize the personal development budget to attend relevant industry events, workshops, or pursue certifications in design, AI, or performance marketing.

📝 Enhancement Note: The role presents a unique opportunity to be at the forefront of AI integration in creative production, a field that is rapidly evolving and offers significant career growth potential.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building a scalable AI creative workflow. What are the key stages, potential bottlenecks, and how would you measure its success?" (Focus on outlining a systematic approach, mentioning AI tools, and defining KPIs like output speed and efficiency gains).

• "How do you balance maintaining a premium brand aesthetic with the need to create high-performing, direct-response creatives for paid ads?" (Prepare examples of how you've achieved this balance, discussing brand guidelines, target audience, and conversion objectives).

Company & Culture Questions:

• "What excites you about Rosental Organics and our mission?" (Research their products, brand values, and recent marketing efforts. Connect your passion for wellness or organic products to their brand).

• "How do you approach collaboration with performance marketing teams? How do you ensure alignment on campaign goals and creative execution?" (Discuss your communication style, how you seek and incorporate feedback, and your understanding of performance marketing objectives).

Portfolio Presentation Strategy:

• Start with Impact: Begin your portfolio walkthrough with your strongest performance-driven case studies. Quantify results upfront.

• Narrate the "Why": For each project, explain the strategic thinking behind your creative decisions, not just the visual outcome. Connect your work directly to business objectives.

• Showcase AI Expertise: Clearly highlight projects where you utilized AI tools, explaining your process, the specific tools, and the advantages gained (e.g., speed, iteration, novel concepts).

• Demonstrate Process & Iteration: Be prepared to show how you iterated on designs based on data or feedback, illustrating your understanding of the optimization cycle.

• Engage and Ask Questions: Treat the portfolio review as a conversation. Be ready to answer detailed questions about your work and show genuine interest in the role's challenges.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to deliver measurable results through creative work and your capacity to innovate with AI. Demonstrating a blend of artistic skill, strategic thinking, and operational efficiency will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Rosental Organics careers page.

• Curate Your Portfolio for Performance & AI: Select 3-5 of your strongest case studies that highlight measurable performance improvements (e.g., increased CTR, conversion rates, ROAS) and showcase your experience with AI creative tools and workflows. Ensure each case study clearly outlines the objective, your role, the strategy, the creative assets, and the quantifiable results.

• Optimize Your Resume for Operations Keywords: Tailor your resume to include keywords from the job description such as "Performance Creative," "AI Workflow," "Paid Social," "D2C," "Figma," "Adobe Creative Suite," "Meta Funnel Logic," and "Data-driven." Highlight achievements with specific metrics and responsibilities related to building systems or optimizing processes.

• Prepare Your Portfolio Presentation: Practice walking through your portfolio with a focus on storytelling, explaining your strategic rationale, and clearly articulating the performance impact of your creative work. Be ready to discuss your experience with AI tools and how you would approach building a scalable workflow at Rosental Organics.

• Research Rosental Organics' Current Creative & Strategy: Familiarize yourself with their website, social media presence, and any current ad campaigns. Understand their brand aesthetic, target audience, and potential areas for creative optimization. This will allow you to tailor your responses and demonstrate strategic insight.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.