Content Designer

📍 Job Overview

Job Title: Content Designer

Company: PepsiCo

Location: MIGUEL HIDALGO, Distrito Federal, Mexico

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-06

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and execute full content projects, encompassing social media graphics, banners, Point of Sale (POS) materials, internal communications, and presentation decks.

• Support the overarching creative strategy by developing design and visual concepts that align with brand and project objectives.

• Adapt and version existing creative assets, digital toolkits, and key visuals across PepsiCo's diverse brand portfolio to meet evolving customer and consumer needs.

• Specialize in retail, print, and digital materials, demonstrating a strong understanding of production-ready asset creation and manipulation.

• Act as a brand guardian, ensuring strict adherence to brand guidelines across all design outputs and maintaining visual consistency.

📝 Enhancement Note: This role is critical for maintaining brand integrity and visual communication standards across various PepsiCo brands and marketing channels. The emphasis on retail, print, and digital materials suggests a need for versatility and an understanding of different media requirements. The requirement for both English and Spanish fluency highlights the international scope of this position within PepsiCo's operations.

📈 Primary Responsibilities

• Conceptualize and develop creative visual ideas based on specific communication objectives and project briefs.

• Generate innovative POS, Out-of-Home (OOH) materials, and multimedia graphics that adhere to brand and design standards, supporting all distribution channels, social media, and marketing initiatives.

• Adapt and adjust existing creatives, digital toolkits, key visuals, and social media posts to ensure relevance and effectiveness across different platforms and campaigns.

• Design POS or Key Visual (KV) concepts from inception when required, contributing to the strategic visual direction of campaigns.

• Determine the most effective visual representation of brand concepts, with a strong focus on graphic and motion design principles.

• Serve as a brand guardian, meticulously ensuring strict adherence to all established brand guidelines and visual identity standards.

• Take ownership of assigned projects, demonstrating the ability to work effectively both independently and collaboratively within a team setting.

• Maintain a detail-oriented approach, prioritizing tasks, multitasking efficiently, and staying organized while responding to last-minute requests and adapting to business changes.

• Exhibit a high aptitude for learning, adaptability, and a strong sense of urgency to drive projects to completion.

📝 Enhancement Note: The responsibilities emphasize a blend of creative ideation and execution, with a strong focus on brand consistency and adaptability across various media. The need to "adapt and adjust existing creatives" suggests a strong component of asset management and revision within existing brand frameworks, rather than solely new creation. The emphasis on "POS or KV designs and concepts when needed" indicates a proactive role in developing visual strategies for specific campaigns or product launches.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Proficiency in Adobe Creative Suite: Demonstrable expertise in core design software such as Photoshop, Illustrator, and InDesign.

• Portfolio showcasing diverse digital, KV, and POS/packaging work: A strong portfolio is essential, highlighting standout projects that exhibit creativity, technical skill, and an understanding of brand application.

• Fluency in English and Spanish: Essential for effective communication and collaboration within PepsiCo's diverse operational and market landscape.

• Experience collaborating with creative teams: Proven ability to work effectively within agency or in-house creative departments, contributing to team projects.

• Knowledge of PowerPoint and Microsoft Office Suite: Necessary for presentations, internal communications, and general office productivity.

• Excellent communication skills: Ability to articulate design concepts and rationale clearly to both design and account teams, as well as other stakeholders.

• Strong problem-solving skills: Capacity to identify design challenges and develop effective visual solutions.

• Ability to work independently with minimal supervision: Demonstrated self-starter mentality and project ownership.

Preferred Skills:

• Motion Graphics Expertise: Experience with animation and motion design principles, as indicated by the mention of "motion design" in responsibilities and education requirements.

• 3D Design/Rendering Skills: Beneficial for packaging and POS material development.

• Understanding of Retail and Print Production: Knowledge of pre-press, material specifications, and retail display requirements.

• Experience with Digital Asset Management (DAM) systems: Useful for organizing and distributing creative assets.

📝 Enhancement Note: The requirement for "2 years of creative agency experience" is a strong indicator that PepsiCo is seeking candidates who can hit the ground running with client-ready work and understand fast-paced creative environments. The dual language requirement is critical for this role given the location and PepsiCo's market presence. The portfolio is emphasized as a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a breadth of design applications: Showcase a range of work including social media graphics, digital banners, Point of Sale (POS) materials, internal communications, and presentation decks.

• Highlight Key Visual (KV) and concept development: Include examples where you have developed original visual concepts or adapted existing brand elements into new visual identities for campaigns.

• Showcase retail and print material expertise: Provide examples of designs intended for physical retail environments or print publications, demonstrating an understanding of production constraints and impact.

• Illustrate brand guardianship: Present projects where strict adherence to brand guidelines was paramount, showing how you maintained brand integrity while delivering creative solutions.

• Include examples of asset adaptation and versioning: Demonstrate your ability to take existing creative assets and modify them for different channels, formats, or target audiences.

Process Documentation:

• Workflow design and optimization: Be prepared to discuss how you approach a design brief, from initial concept to final asset delivery, and how you optimize your workflow for efficiency and quality.

• Collaboration and feedback integration: Explain your process for incorporating feedback from senior designers, brand managers, and other stakeholders into your designs.

• Production readiness: Detail your process for preparing final artwork for print or digital production, ensuring all technical specifications are met.

📝 Enhancement Note: The emphasis on a diverse portfolio covering retail, print, and digital, alongside concepts and brand guardianship, suggests that PepsiCo values a well-rounded designer capable of handling multiple project types and maintaining brand consistency. The "process documentation" aspects are inferred from the responsibilities; candidates should be ready to articulate their design workflow and how they manage feedback and production.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Learning and Development: Access to a wide range of programs, internal digital self-learning platforms, and specialized training tailored to the role.

• Leadership Development: Opportunities to participate in programs designed to enhance leadership skills.

• Recognition Programs: Formal recognition for seniority, behavior, leadership, and significant contributions.

• Financial Wellness Programs: Support for financial planning and achieving financial goals across different life stages.

• Work-Life Balance: A flexibility program allowing for adaptation of the working day to a personal lifestyle.

• Family Support: Benefits for family members including a Wellness Line, numerous agreements and discounts, scholarship programs for children, and aid plans for various life events.

• Standard Benefits: Likely includes health insurance, paid time off, and retirement savings plans, typical for a large multinational corporation like PepsiCo (specifics to be confirmed by employer).

Working Hours:

• The role is expected to require approximately 40 hours per week, aligning with a standard full-time position. Flexibility may be available as per PepsiCo's stated flexibility program, but core hours for collaboration will be expected.

📝 Enhancement Note: The salary range is a conservative estimate for a professional role in Mexico City with the specified requirements, particularly the bilingual aspect and agency experience. PepsiCo's extensive list of benefits, especially those focused on family and work-life balance, is a significant draw for this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage / Consumer Packaged Goods (CPG)

Company Size: PepsiCo is a global leader with hundreds of thousands of employees worldwide, indicating a large, structured corporate environment with extensive resources and established processes.

Founded: PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay, with a long history of innovation and brand building in the food and beverage sector.

Team Structure:

• Creative Department: The Content Designer will likely be part of a broader creative or marketing team, collaborating with senior designers, art directors, copywriters, and marketing managers.

• Cross-functional Collaboration: Expect to work closely with brand teams, product marketing, sales teams, and potentially external creative agencies to ensure design solutions meet business objectives.

• Global Reach, Local Execution: While part of a global organization, this role in Mexico City will focus on regional and local market needs, requiring an understanding of both global brand strategy and local consumer preferences.

Methodology:

• Brand-Centric Approach: All creative work will be guided by PepsiCo's established brand guidelines and strategic marketing objectives.

• Data-Informed Creativity: While creativity is key, designs are likely informed by consumer insights, market trends, and performance data from previous campaigns.

• Agile Project Management: Given the fast-paced nature of the CPG industry, expect a dynamic environment that may require quick turnarounds and adaptability to changing priorities.

Company Website: https://www.pepsicojobs.com

📝 Enhancement Note: PepsiCo's scale means established processes and a strong emphasis on brand consistency. The role sits at the intersection of global brand strategy and local market execution, requiring cultural awareness and adaptability. The "careers to smile about" slogan suggests a positive, employee-focused culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor, likely at an early to mid-career stage for a specialist designer. It offers hands-on design experience with significant brand visibility.

Reporting Structure: The Content Designer will likely report to a Creative Lead, Art Director, or Marketing Manager within the local PepsiCo Mexico or regional Latin America marketing/creative department.

Operations Impact: The Content Designer's work directly impacts brand perception, consumer engagement, and sales effectiveness through compelling visual communication across various touchpoints, from retail shelves to digital platforms. Successful designs contribute to brand recall, purchase intent, and overall market performance.

Growth Opportunities:

• Senior Content Designer/Specialist: Advance to handle more complex projects, lead smaller design initiatives, or specialize in a particular area like packaging or motion graphics.

• Art Director Track: Progress towards roles with greater strategic oversight and team leadership in visual creative development.

• Cross-functional Moves: Potential to move into roles within brand management, digital marketing, or integrated marketing communications, leveraging design expertise.

• Continuous Learning: Access to PepsiCo's extensive learning and development programs to acquire new design skills, software proficiency, or management capabilities.

📝 Enhancement Note: This role offers a solid foundation in design within a major CPG company, providing clear pathways for advancement within creative disciplines or related marketing functions. The emphasis on continuous learning and development is a significant advantage for career progression.

🌐 Work Environment

Office Type: The role is based in an office environment located at BOSQUES DE LOS DURAZNOS NO. 67, MIGUEL HIDALGO, Distrito Federal, Mexico. This is likely a professional corporate office setting.

Office Location(s): The primary location is Mexico City, a major business hub. Specific details about office amenities, public transport access, or parking would need to be confirmed.

Workspace Context:

• Collaborative Hub: PepsiCo offices generally foster a collaborative atmosphere, encouraging interaction between team members and departments.

• Technology-Rich: Expect access to modern design software and hardware, along with standard office technology necessary for effective work.

• Dynamic Pace: The environment will likely be fast-paced, reflecting the demands of the consumer goods industry, with opportunities for engagement with diverse teams and projects.

Work Schedule: The standard working hours are approximately 40 hours per week. PepsiCo offers a flexibility program, which may allow for some adjustment in daily schedules, but on-site presence is required.

📝 Enhancement Note: As an on-site role in a major corporate office, the environment is expected to be professional and collaborative, with opportunities for direct interaction with colleagues and access to company resources. The flexibility program is a key differentiator for work-life balance within this on-site structure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition team will review applications and resumes, focusing on required qualifications and initial fit.

• Portfolio Review: Candidates will be asked to submit a portfolio showcasing relevant design work. This is a critical step where your ability to meet the design, brand, and technical requirements will be assessed.

• Hiring Manager Interview: A discussion with the hiring manager (likely a Creative Lead or Art Director) to delve deeper into your experience, design philosophy, and suitability for the role and team.

• Creative Challenge/Assessment: You may be given a short design exercise or case study to assess your problem-solving skills, design approach, and ability to work within brand guidelines under a time constraint.

• Cross-functional Interview: Potentially an interview with stakeholders from marketing or brand teams to assess collaboration and communication skills.

• Final Interview: May involve meeting with senior leadership or HR for final evaluation and offer discussion.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that best demonstrate your skills in graphic design, POS, digital assets, and brand adaptation.

• Showcase Process: For each project, briefly explain the brief, your role, your creative process, the challenges you faced, and the final outcome. Use visuals to support your narrative.

• Highlight Bilingualism: If possible, include projects that demonstrate your ability to design for both English and Spanish-speaking markets, or explain how you would approach localization.

• Quality over Quantity: Ensure all your portfolio pieces are high-resolution and professionally presented.

• Tailor to PepsiCo: Research PepsiCo's brands and current campaigns to understand their visual language and tailor your portfolio presentation to align with their aesthetic.

Challenge Preparation:

• Understand Brand Guidelines: Be prepared to interpret and apply brand guidelines quickly and accurately.

• Focus on Objectives: Ensure your solutions directly address the creative brief and communication objectives.

• Time Management: Practice designing under timed conditions, prioritizing key elements and visual impact.

• Presentation Clarity: Be ready to articulate your design choices and rationale concisely and effectively.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio and practical design skills. Candidates should prepare thoroughly by showcasing their best work and practicing how to present it effectively, demonstrating their understanding of brand strategy and production requirements for a company like PepsiCo.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for graphic creation, manipulation, and layout.

• Microsoft PowerPoint: Required for creating and presenting design proposals, internal communications, and reports.

• Adobe After Effects (Preferred): For motion graphics and animation, aligning with the "motion design" aspect of the role.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but understanding how marketing assets are deployed through CRM or marketing automation platforms could provide context.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. Proficiency in motion graphics tools like After Effects is highly desirable given the responsibilities. Basic understanding of how creative assets fit into broader marketing automation and analytics frameworks is a plus.

👥 Team Culture & Values

Operations Values:

• Consumer Centricity: A core PepsiCo value, meaning designs should resonate with and appeal to target consumers.

• Creativity & Innovation: Encouraging fresh ideas and new approaches to visual communication.

• Brand Integrity: Upholding and enhancing the reputation and visual identity of all PepsiCo brands.

• Collaboration & Teamwork: Working effectively with colleagues across different departments and geographies.

• Excellence & Accountability: Delivering high-quality work on time and taking ownership of outcomes.

• Diversity & Inclusion: Valuing diverse perspectives and ensuring inclusive design practices.

Collaboration Style:

• Partnership-Oriented: Working closely with marketing teams to understand strategic objectives and translate them into visual solutions.

• Feedback-Driven: Open to constructive criticism and iterative design processes to refine creative outputs.

• Cross-Functional Integration: Seamlessly integrating design efforts with broader marketing campaigns and business initiatives.

• Proactive Communication: Keeping stakeholders informed of progress, challenges, and timelines.

📝 Enhancement Note: PepsiCo's values emphasize a strong focus on the consumer, brand, and collaborative execution. The culture likely supports a dynamic, results-oriented environment where creative input is valued but must align with strategic goals and brand standards.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: The ongoing challenge of creating fresh, engaging designs while strictly adhering to established brand guidelines for a diverse portfolio.

• Fast-Paced CPG Environment: Adapting to rapid campaign cycles, last-minute requests, and evolving market demands common in the food and beverage industry.

• Managing Multiple Stakeholder Inputs: Effectively navigating feedback and requirements from various brand teams and departments to deliver unified design solutions.

• Localization for Diverse Markets: Adapting creative assets for specific cultural nuances and consumer preferences in different regions, especially given the bilingual requirement.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or learn new design tools and techniques.

• Motion Graphics & Animation: Pursue specialized training in motion design to enhance multimedia capabilities.

• Brand Strategy Workshops: Gain deeper insights into brand management and marketing strategy to inform design decisions.

• Cross-Departmental Exposure: Learn about different facets of the CPG business, such as product marketing or digital strategy, to broaden understanding and career options.

• Mentorship Programs: Potential to be mentored by senior creative professionals within PepsiCo.

📝 Enhancement Note: The role presents opportunities to hone design skills in a high-stakes, brand-intensive environment. The challenges are typical of large CPG companies, and the growth opportunities are robust, supported by PepsiCo's commitment to employee development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt existing creative assets for a new campaign or channel. What was your process, and what were the results?" (Assesses adaptation skills, brand guardianship)

• "How do you approach designing for a brand with very strict visual guidelines? Walk us through an example." (Tests adherence to brand standards, problem-solving)

• "Imagine you receive conflicting feedback from two different brand managers on the same design. How would you resolve this?" (Evaluates communication, negotiation, and decision-making skills)

Company & Culture Questions:

• "Why are you interested in working for PepsiCo, and what about our brands appeals to you?" (Assesses company research and cultural fit)

• "How would you describe your ideal collaborative environment, and how do you contribute to a positive team dynamic?" (Evaluates teamwork and cultural alignment)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your philosophy and highlight 2-3 key projects that best represent your capabilities for this role.

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your creative solution, and the impact/outcome. Use strong visuals.

• Emphasize Brand Adherence and Adaptation: Specifically call out instances where you successfully maintained brand guidelines or creatively adapted assets.

• Showcase Technical Skill: Be ready to discuss the software and techniques you used.

• Prepare for Questions: Anticipate questions about your design choices, challenges, and how you handle feedback. Practice concise, impactful answers.

📝 Enhancement Note: The interview process will likely probe your ability to balance creativity with brand strategy, handle feedback, and work effectively within a large corporate structure. A well-prepared portfolio and clear articulation of your design process are paramount.

📌 Application Steps

To apply for this Content Designer position:

• Submit your application through the PepsiCo jobs portal via the provided URL.

• Curate a focused portfolio: Select 4-6 of your strongest, most relevant projects showcasing your graphic design, POS, digital asset creation, and brand adaptation skills. Ensure it highlights your experience with retail and print materials.

• Tailor your resume: Highlight your 2+ years of creative agency experience, proficiency in Adobe Creative Suite, bilingual abilities (English/Spanish), and any relevant motion graphics or 3D design skills. Quantify achievements where possible.

• Prepare your presentation: Practice walking through your portfolio, articulating your design process, explaining your rationale for key decisions, and demonstrating how you adhere to and adapt brand guidelines.

• Research PepsiCo: Familiarize yourself with PepsiCo's brand portfolio, current marketing campaigns, and company values to articulate your interest and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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