Paid Ads and Creative Content Designer

📍 Job Overview

Job Title: Paid Ads and Creative Content Designer Company: Community Sports Partners Location: Etobicoke, Ontario, Canada Job Type: Full-Time Category: Marketing Operations / Digital Marketing Date Posted: December 08, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• Spearhead the planning, execution, and optimization of paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Performance Max) to drive conversions and leads.
• Develop and design high-converting, platform-specific ad creatives, including static graphics, short-form videos (Reels, TikTok style, YouTube Shorts), and engaging ad copy.
• Implement and manage conversion tracking mechanisms using tools like Google Tag Manager and GA4 to measure campaign effectiveness and inform optimization strategies.
• Conduct in-depth audience research, segmentation, and targeting refinement to maximize campaign reach and efficiency.
• Analyze daily performance metrics (CPC, CTR, CPA, ROAS) and proactively adjust campaigns, budgets, and creatives to achieve optimal results and scale winning strategies.

📝 Enhancement Note: This role is uniquely positioned at the intersection of media buying and creative production, requiring a candidate who can not only manage paid campaigns but also design compelling assets that drive performance. The hybrid nature emphasizes collaboration with the marketing team in an on-site capacity, suggesting a need for strong communication and teamwork skills within the Etobicoke office.

📈 Primary Responsibilities

• Media Buying & Campaign Management:
  • Plan, build, and optimize campaigns across Google Ads (Search, Performance Max) and Meta Ads (Facebook & Instagram).
  • Establish campaign structures aligned with specific objectives such as conversions, lead generation, traffic, and remarketing.
  • Conduct thorough keyword research, audience segmentation, and targeting refinement, alongside strategic budget allocation.
  • Monitor key performance indicators daily, including Cost Per Click (CPC), Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS), making data-driven adjustments.
  • Develop and execute A/B and multivariate testing strategies for ad copy, creatives, and landing pages to identify top-performing elements.
  • Implement and manage conversion tracking using Google Tag Manager, GA4, and platform-specific tools to ensure accurate data capture.
  • Prepare and present weekly performance reports, offering actionable insights and recommendations for improvement.
  • Conduct audience research to inform effective targeting and testing strategies, ensuring campaigns reach the most relevant segments.
  • Scale successful ad campaigns while meticulously maintaining cost efficiency and achieving desired ROAS targets.
  • Collaborate closely with the internal creative team to brief messaging, visuals, and formats that align with brand objectives and campaign goals.
• Creative Design & Content Production:
  • Create original, high-converting ad creatives, including static graphics, engaging reels, and hyper-engaging short-form videos.
  • Produce platform-specific creative variations tailored for formats like Reels, TikTok, and YouTube Shorts.
  • Ensure consistent brand identity and messaging across all creative assets developed.
  • Actively participate in brainstorming sessions with the marketing team to develop innovative ad angles, hooks, and creative strategies.
  • Design all ad assets from scratch, leveraging preferred design tools such as Photoshop, Illustrator, or Canva.

📝 Enhancement Note: The dual nature of this role means responsibilities span both strategic media buying and hands-on creative execution. Candidates should be comfortable managing budgets and performance metrics while also demonstrating strong design sensibilities and the ability to translate data insights into compelling visual and written content.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Marketing, Graphic Design, Communications, or a related field is often preferred for roles involving strategic campaign management and creative development. Equivalent practical experience will be considered.

Experience:

• Minimum of 2+ years of professional experience in paid media buying specifically across Meta Ads (Facebook & Instagram) and Google Ads (Search, Performance Max).
• Proven track record in campaign optimization and a deep understanding of key performance metrics.
• Demonstrated graphic design proficiency with a strong portfolio showcasing personally created ad creatives.
• Experience in editing short-form social media video ads.

Required Skills:

• Media Buying Expertise: Proficient in planning, building, and optimizing campaigns on Meta and Google platforms.
• Campaign Optimization: Strong understanding of A/B testing, audience segmentation, targeting refinement, and budget allocation strategies.
• Graphic Design Proficiency: Ability to create compelling static graphics and visual assets using industry-standard software.
• Analytical Skills: Aptitude for analyzing performance data (CPC, CTR, CPA, ROAS) and deriving actionable insights.
• Time Management: Exceptional organizational skills and the ability to manage multiple projects and deadlines effectively in a fast-paced environment.
• Social Media Platform Knowledge: Deep understanding of the nuances and best practices for various social media platforms.
• Ad Copy Development: Skill in crafting persuasive and effective ad copy that resonates with target audiences.
• Conversion Tracking: Familiarity with implementing and utilizing tools like Google Tag Manager and GA4 for accurate performance measurement.
• Creative Production: Ability to produce engaging short-form video content suitable for social media advertising.
• Brand Identity Management: Understanding of how to maintain brand consistency across all creative outputs.

Preferred Skills:

• Experience with other paid advertising platforms (e.g., TikTok Ads, LinkedIn Ads).
• Proficiency in video editing software beyond basic social media tools.
• Experience in the youth sports or a related service-based industry.
• Familiarity with landing page builders and optimization techniques.
• Knowledge of SEO principles to complement paid search efforts.

📝 Enhancement Note: The emphasis on a portfolio of personally created work and the ability to edit short-form video suggests a strong preference for a hands-on creative individual. The "2+ years" experience level indicates that candidates with slightly more experience (up to 5 years) may also be a strong fit, particularly if they demonstrate exceptional results and a proactive approach to campaign and creative development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Performance Case Studies: Showcase 2-3 detailed case studies of paid campaigns managed on Meta and Google, highlighting objectives, strategies, execution, and quantifiable results (e.g., ROAS improvement, CPA reduction, lead volume increase).
• Creative Asset Examples: Include a diverse range of ad creatives you have personally designed and produced, such as static graphics, carousel ads, and short-form videos, demonstrating versatility and platform-specific adaptation.
• Process Documentation Samples: Provide examples of weekly performance reports or campaign optimization summaries that illustrate your analytical capabilities and ability to translate data into actionable insights.
• Brand Consistency Examples: Demonstrate how you have maintained brand identity and messaging across multiple creative assets and campaigns.

Process Documentation:

• Campaign Planning & Execution: Candidates should be prepared to discuss their systematic approach to planning campaign structures, audience segmentation, and budget allocation based on defined objectives.
• Creative Development Workflow: Ability to articulate the process for brainstorming, designing, producing, and testing ad creatives, including collaboration with marketing teams and adherence to brand guidelines.
• Performance Analysis & Reporting: Demonstrate a structured method for monitoring campaign performance, identifying trends, conducting root cause analysis for underperformance, and reporting findings with clear recommendations.
• Optimization & Scaling Strategy: Outline a systematic approach to iterative testing, identifying winning elements, and scaling successful campaigns while managing costs and maintaining efficiency.

📝 Enhancement Note: Given the dual nature of this role, the portfolio is crucial for validating both media buying expertise and creative design capabilities. Candidates should curate their portfolio to reflect specific examples of successful campaigns and impactful creative assets, clearly articulating their individual contributions and the processes followed.

💵 Compensation & Benefits

Salary Range: Based on similar roles in Etobicoke, Ontario, Canada, for a mid-level Paid Ads and Creative Content Designer with 2-5 years of experience, the estimated annual salary range is CAD $55,000 - $75,000. This estimate considers the hybrid work arrangement, the specific skill set required (media buying and design), and the fast-paced environment of a growing organization.

Benefits:

• Competitive Salary: Based on experience and performance, reflecting the value of dual expertise.
• Collaborative In-Office Environment: A supportive and creative workspace designed for teamwork and idea exchange.
• Cross-Industry Exposure: Opportunity to work across multiple brands and industries within Community Sports Partners' portfolio, broadening experience.
• Career Growth Opportunities: Potential for advancement within the organization as the company expands.
• Hybrid Work Model: Flexibility to work both remotely and from the Etobicoke office, promoting work-life balance.

Working Hours: The role is expected to be full-time, with approximately 40 hours per week. While the position is hybrid, the emphasis on in-office collaboration suggests a need for consistent availability during core business hours at the Etobicoke location.

📝 Enhancement Note: The provided salary range is an estimation based on industry benchmarks for similar roles in the specified region and experience level. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and the company's compensation structure. The benefits listed are derived from the job description's mention of "competitive salary," "collaborative, creative in office work environment," and "career growth within the organization."

🎯 Team & Company Context

🏢 Company Culture

Industry: Youth Sports Operations & Management. Community Sports Partners operates as a significant player in the Greater Toronto Area (GTA), focusing on providing engaging and memorable experiences for youth and families through sports. This industry demands a blend of operational efficiency, customer engagement, and impactful marketing to attract and retain participants.

Company Size: The company is described as one of the largest and fastest-growing private youth sports operators in the GTA. While an exact employee count isn't provided, "fast-growing" suggests a dynamic, potentially scaling team environment where individuals can make a significant impact. This often means roles have broad scope and require adaptability.

Founded: The founding date is not specified, but the company's description as "one of the largest and fastest growing" implies a mature yet rapidly expanding organization with established operations and ambitious future plans.

Team Structure:

• Marketing Team: The Paid Ads and Creative Content Designer will work closely with the marketing team and the founder, indicating a relatively flat hierarchy within the marketing function and direct access to leadership.
• Cross-Functional Collaboration: While direct collaboration is mentioned with the marketing team and founder, operations roles within growing companies often require interaction with program managers, sales, and administrative staff to ensure cohesive brand messaging and campaign execution across all touchpoints.
• Growth-Oriented: The "fast-growing" nature suggests a culture that values initiative, adaptability, and a willingness to contribute to scaling operations and marketing efforts.

Methodology:

• Data-Driven Marketing: The emphasis on optimizing paid campaigns, tracking metrics (CPC, CTR, CPA, ROAS), and using A/B testing points to a data-driven approach to marketing.
• Creative Strategy & Execution: A strong focus on designing "results-driven ad creatives" and "high converting" assets indicates a methodology that prioritizes creativity directly tied to performance outcomes.
• Agile Operations: The "fast-paced, campaign-driven environment" and need for scaling suggest an agile operational methodology, where teams can quickly adapt to market changes and campaign performance.

Company Website: https://communitysportspartners.ca/

📝 Enhancement Note: The company's focus on youth sports and community engagement suggests a culture that values passion, dedication to youth development, and a positive, family-oriented approach. For operations professionals, this means understanding the target audience (parents and children) and aligning marketing efforts with the company's mission.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-level within the marketing operations and digital marketing spectrum. It requires a blend of strategic execution (campaign management) and hands-on tactical skills (creative design). It's a position for someone who can operate autonomously on day-to-day tasks while contributing to broader marketing strategies.

Reporting Structure: The role reports to the marketing team and works closely with the founder. This structure offers direct exposure to leadership and a clear line of communication for strategic direction and performance feedback. It also implies a need for proactive communication and the ability to manage tasks with minimal direct supervision.

Operations Impact: The Paid Ads and Creative Content Designer directly impacts revenue generation through lead acquisition and conversion optimization. Their work is critical for driving program sign-ups, increasing brand awareness within target communities, and contributing to the company's ambitious growth targets. Success in this role translates directly into measurable business outcomes.

Growth Opportunities:

• Specialization in Digital Marketing: Deepen expertise in paid media platforms (Meta, Google) and advanced creative production techniques.
• Leadership in Marketing: Potential progression to a Marketing Manager or Digital Marketing Lead role, overseeing broader campaigns and strategy.
• Cross-Functional Development: Gain exposure to other areas of the business, such as program management or sales, to understand the full customer lifecycle and enhance integrated marketing efforts.
• Brand Management: Opportunities to develop a deeper understanding of brand strategy and its application across various marketing channels.
• Skill Expansion: Learn and implement strategies for emerging platforms and advertising technologies.

📝 Enhancement Note: The "fast-growing" nature of Community Sports Partners suggests a fertile ground for career advancement. Candidates who demonstrate strong performance, initiative, and a willingness to take on new challenges will likely find ample opportunities for growth, both in terms of responsibility and title.

🌐 Work Environment

Office Type: The role is described as "hybrid" with "on-site, collaborative" work expected at the Etobicoke office. This indicates a modern office setting designed to foster teamwork and creative output, rather than a purely transactional or administrative space.

Office Location(s): The primary work location is the Etobicoke office. This location is central to the GTA, offering accessibility to a large population base and potentially good transit links for employees.

Workspace Context:

• Collaborative Atmosphere: The emphasis on working "closely with our marketing team and founder" suggests an open and interactive workspace where brainstorming and real-time feedback are encouraged.
• Tools & Technology: Candidates should expect to have access to necessary design software and advertising platforms, with the potential for the company to invest in new tools as needed to support growth.
• Team Interaction: Opportunities for regular team meetings, brainstorming sessions, and direct interaction with colleagues to ensure cohesive campaign execution and creative alignment.

Work Schedule: The role is full-time, implying a standard 40-hour work week. While hybrid, the "availability full-time in-office" requirement suggests a need for consistent presence at the Etobicoke location, likely for specific days or a majority of the week, to facilitate collaboration.

📝 Enhancement Note: The hybrid model, combined with the need for in-office collaboration, suggests a structured approach to work arrangements. Candidates should clarify the expected in-office days and times during the interview process to ensure alignment with their preferences and the team's operational needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational qualifications and creative output.
• Skills Assessment: Likely to include a practical exercise or case study focusing on campaign strategy, creative development, or data analysis. This might involve optimizing a hypothetical campaign or designing a new ad concept.
• Team/Founder Interview: A discussion to evaluate your strategic thinking, problem-solving abilities, cultural fit, and understanding of the sports/youth market. Expect questions about your experience with specific platforms and your approach to achieving campaign objectives.
• Portfolio Review: A dedicated session to walk through your submitted portfolio, discuss your design process, explain campaign results, and articulate the ROI of your work.

Portfolio Review Tips:

• Quantify Impact: For each campaign in your portfolio, clearly state the objective, your role, the strategies employed, and quantifiable results (e.g., "Increased ROAS by 30%," "Reduced CPA by 15%," "Generated 500+ qualified leads").
• Showcase Versatility: Include a range of creative formats (static, video) and platform-specific examples (Meta, Google, Reels) to demonstrate your adaptability.
• Articulate Your Process: Be prepared to explain your thought process behind campaign strategies and creative decisions, including audience research, targeting, and design rationale.
• Highlight Collaboration: If applicable, describe how you collaborated with marketing teams, copywriters, or other stakeholders to achieve campaign success.
• Tailor to Youth Sports: If possible, include or discuss how your skills could be applied to the youth sports market, showing an understanding of the target audience.

Challenge Preparation:

• Campaign Optimization Scenario: Prepare to analyze a given campaign scenario and propose data-driven optimization strategies, including adjustments to targeting, budget, creatives, and bidding.
• Creative Brief Interpretation: Be ready to respond to a creative brief, outlining your approach to developing ad concepts, visual styles, and messaging that align with the brief's objectives and target audience.
• Data Interpretation: Practice interpreting common paid media metrics and explaining what they mean for campaign performance and future actions.

📝 Enhancement Note: The interview process will likely place a strong emphasis on practical skills and demonstrable results. A well-curated portfolio that clearly articulates impact and process is essential for success. Candidates should be ready to discuss their experience in detail and articulate how their skills align with Community Sports Partners' growth objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Meta Ads Manager: Essential for planning, executing, and optimizing Facebook and Instagram ad campaigns. Proficiency in ad set creation, audience targeting, bidding strategies, and ad format selection is key.
• Google Ads Platform: Expertise in Google Search, Performance Max, and potentially Display/YouTube campaigns is required for managing search engine marketing efforts.
• Graphic Design Software: Proficiency in industry-standard tools such as Adobe Photoshop and Adobe Illustrator is expected for creating static ad creatives.
• Video Editing Software: Ability to edit short-form social media videos using tools like Adobe Premiere Pro, Final Cut Pro, or user-friendly alternatives like Canva's video editor.

Analytics & Reporting:

• Google Analytics 4 (GA4): Crucial for tracking website traffic, user behavior, and conversion attribution from paid media campaigns.
• Google Tag Manager (GTM): Essential for implementing and managing tracking codes (e.g., conversion pixels, GA4 tags) efficiently.
• Platform-Specific Analytics: Familiarity with the built-in analytics dashboards within Meta Ads Manager and Google Ads for real-time performance monitoring.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (e.g., Salesforce, HubSpot) for lead tracking and understanding the sales funnel is beneficial.
• Basic understanding of marketing automation principles may be advantageous for understanding lead nurturing processes post-campaign.

📝 Enhancement Note: The core technical requirements revolve around the major paid advertising platforms (Meta, Google) and essential design/analytics tools. Candidates should be prepared to discuss their specific experience levels and any advanced features they utilize within these platforms.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results, particularly in terms of conversions, leads, and ROAS, will be paramount.
• Data-Informed Creativity: The ability to blend creative flair with analytical insights, using data to guide design and campaign decisions.
• Collaboration & Communication: A culture that values teamwork, open feedback, and clear communication, especially between creative and media buying functions.
• Adaptability & Growth Mindset: Embracing a fast-paced environment, staying current with digital marketing trends, and being open to continuous learning and improvement.
• Passion for Youth Development: Aligning personal values with the company's mission to provide positive experiences for young athletes and their families.

Collaboration Style:

• Integrated Approach: Expect a collaborative style where media buyers and creative designers work in tandem, with frequent communication to ensure ad creatives are aligned with campaign objectives and target audiences.
• Feedback Loops: An environment that encourages constructive feedback on both campaign performance and creative assets to drive continuous improvement.
• Shared Ownership: A sense of shared responsibility for campaign success, where both the strategic planning and creative execution are seen as critical components.

📝 Enhancement Note: The company's focus on youth sports suggests a culture that is likely energetic, community-oriented, and dedicated to positive development. For operations professionals, this means understanding how to connect with a family-oriented audience and contribute to a mission-driven organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative & Performance: The primary challenge will be to consistently produce high-performing creatives that also meet brand standards and resonate with target audiences in a competitive market.
• Rapidly Evolving Platforms: Staying abreast of constant updates and algorithm changes across Meta and Google Ads platforms requires continuous learning and adaptation.
• Scaling Effectively: As the company grows, the challenge will be to scale paid advertising efforts efficiently without compromising cost-effectiveness or creative quality.
• Data Interpretation & Action: Translating complex performance data into clear, actionable insights for both creative development and media buying adjustments.

Learning & Development Opportunities:

• Platform Certifications: Pursuing official certifications from Meta and Google to deepen platform expertise and validate skills.
• Creative Workshops: Engaging in workshops or online courses focused on advanced graphic design, video editing, and motion graphics for advertising.
• Industry Trends: Staying updated on emerging trends in digital advertising, social media, and creative content through industry publications, webinars, and conferences.
• Mentorship: Opportunities to learn from experienced marketing professionals and founders within the organization.

📝 Enhancement Note: The "fast-growing" nature of the company presents a significant opportunity for individuals willing to embrace challenges and proactively seek learning opportunities. Proving oneself in this dynamic environment can lead to rapid career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a paid advertising campaign from initial brief to launch and optimization." (Focus on your structured approach, audience research, targeting, budget allocation, and testing strategy).
• "How do you balance creative innovation with performance metrics when designing ad creatives?" (Highlight your ability to use data to inform creative decisions and your understanding of what drives conversions).
• "Walk us through a successful paid media campaign you managed. What were the key challenges, your strategies, and the quantifiable results?" (Be prepared to dive deep into your portfolio case studies and articulate your specific contributions).

Company & Culture Questions:

• "What interests you about Community Sports Partners and the youth sports industry?" (Show research on the company's mission and demonstrate an understanding of their target audience).
• "How do you approach collaboration with marketing teams and founders in a hybrid work environment?" (Emphasize your communication skills, proactivity, and ability to work effectively both remotely and in-office).
• "How do you measure the success of your creative work beyond just campaign metrics?" (Discuss brand impact, audience engagement, and alignment with overall marketing goals).

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio logically, perhaps by campaign or by creative type, starting with your most impactful work.
• Tell a Story: For each piece, explain the context, the problem you were solving, your solution (creative and/or campaign strategy), and the measurable outcome.
• Highlight Your Role: Clearly articulate your specific contributions, especially if working in a team environment.
• Be Ready for Technical Deep Dives: Anticipate questions about specific software, platform features, and optimization techniques.
• Showcase Data Visualization: If possible, use charts or graphs to visually represent campaign performance and ROI.

📝 Enhancement Note: The interview process will likely focus on your ability to demonstrate both strategic thinking and practical execution. Be prepared to discuss specific examples from your past experience and articulate how your skills can directly contribute to Community Sports Partners' growth and success.

📌 Application Steps

To apply for this Paid Ads and Creative Content Designer position:

• Submit Your Application: Navigate to the provided application link and submit your resume and a compelling cover letter.
• Curate Your Portfolio: Ensure your portfolio is up-to-date, showcasing your best work in both paid media campaign management and creative design. Tailor it to highlight campaigns and creatives that demonstrate success in driving conversions and engagement. Include clear metrics and explanations of your process.
• Optimize Your Resume: Highlight keywords and achievements relevant to Meta Ads, Google Ads, campaign optimization, graphic design, video editing, analytics (GA4, GTM), and data-driven decision-making. Quantify your accomplishments whenever possible.
• Prepare for Case Studies: Anticipate practical exercises or case study discussions. Practice analyzing campaign data and developing creative concepts based on hypothetical briefs.
• Research Community Sports Partners: Understand their mission, target audience (youth and families), and current marketing efforts. This will help you tailor your responses and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---