Operational Excellence Analyst (UX/UI)

📍 Job Overview

Job Title: Operational Excellence Analyst (UX/UI) Company: Equifax Location: BRA-Barueri, Brazil Job Type: FULL_TIME Category: Operations / UX/UI Design / Process Improvement Date Posted: August 5, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• This role focuses on driving operational excellence within Equifax's web platforms by enhancing the user experience (UX) and user interface (UI) through data-driven insights and process optimization.
• The analyst will collaborate closely with product and cross-functional teams to identify, analyze, and implement improvements that boost customer satisfaction and business outcomes, with a specific emphasis on B2B web platforms.
• Key responsibilities include analyzing user behavior, quantifying improvement opportunities, and developing business cases to support platform enhancements, leveraging a strong understanding of design principles and data analytics tools.
• The position requires a blend of analytical rigor, design thinking, and strong communication skills to translate complex user data into actionable recommendations for stakeholders.

📝 Enhancement Note: While the title includes "Operational Excellence," the detailed responsibilities and required skills strongly align with a specialized UX/UI Analyst role focused on process improvement and customer journey optimization within the digital product space. The "Operational Excellence" aspect likely refers to applying systematic, data-driven methodologies to improve the efficiency and effectiveness of the user experience on web platforms.

📈 Primary Responsibilities

• Collaborate with Product teams to implement enhancements on web platforms, prioritizing initiatives based on a cost-benefit analysis (effort vs. impact on customer experience).
• Propose and develop data-driven solutions to improve the user journey and overall customer satisfaction across web platforms.
• Analyze user behavior and identify pain points across various touchpoints, including authentication, self-service, product usage, and platform performance.
• Quantify improvement opportunities and collaborate on developing business cases to support the execution of platform enhancement recommendations.
• Utilize data and analytics tools to understand user behavior and identify areas for platform optimization and process refinement.
• Conduct user research and analyze quantitative and qualitative results to optimize platform design and functionality.
• Work cross-functionally with teams to discuss and implement solutions for enhancing the user journey.
• Present findings and recommendations to project stakeholders, effectively communicating the value of proposed changes.
• Monitor key metrics and track the impact of implemented improvements on customer satisfaction and business goals.
• Apply design thinking and innovation-oriented project methodologies to drive continuous improvement efforts.

📝 Enhancement Note: The responsibilities highlight a strong focus on the entire lifecycle of UX/UI improvement, from data analysis and hypothesis generation to business case development, implementation collaboration, and impact measurement. This indicates a proactive role in driving tangible business value through user-centric design and operational efficiency.

🎓 Skills & Qualifications

Education: While a specific degree is not listed, a background in Design, Human-Computer Interaction (HCI), Computer Science, Business Analytics, or a related field is typically expected for UX/UI roles. Experience: 2-5 years of proven experience as a UX/UI Analyst or in a similar role, with a clear focus on web platforms, preferably within a Business-to-Business (B2B) context. Experience in applying data analysis to drive design decisions and process improvements is crucial.

Required Skills:

• Proven experience as a UX/UI Analyst or similar role, with a focus on web platforms, ideally B2B.
• Proficiency in design and prototyping tools such as Figma, Sketch, or Adobe XD.
• Deep understanding of user-centered design principles, product logic, and UI best practices.
• Strong analytical and problem-solving skills, with demonstrable experience using data analysis tools (e.g., Google Analytics, Adobe Analytics).
• Knowledge of design processes and the ability to articulate business needs in relation to user experience.
• Experience using navigation data collection and analysis tools (e.g., Hotjar, Dynatrace, Google Analytics) to analyze user behavior and inform data-driven decisions.
• Excellent communication and presentation skills, capable of conveying complex data insights to both technical and non-technical audiences.
• Passion for visual design, user experience, and a commitment to continuous improvement.

Preferred Skills:

• Experience with A/B testing and experimentation to validate design hypotheses.
• Familiarity with agile development methodologies and working within cross-functional product teams.
• Understanding of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineering teams.
• Experience in the financial services or credit reporting industry, given Equifax's sector.

📝 Enhancement Note: The emphasis on B2B web platforms, specific analytics tools (Hotjar, Dynatrace), and the ability to articulate business value through data suggests that candidates with experience in complex digital ecosystems and a strong quantitative mindset will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end UX/UI design process, from research and ideation to high-fidelity design and testing, for web applications.
• Showcase case studies that highlight problem-solving, user research methodologies, and how data insights (quantitative and qualitative) informed design decisions.
• Include examples of wireframes, user flows, interactive prototypes, and final UI designs for web platforms.
• Present evidence of collaboration with cross-functional teams (e.g., product managers, engineers, marketing) and how these collaborations influenced project outcomes.
• Quantify the impact of design changes through metrics such as conversion rate improvements, task completion rates, reduction in support tickets, or increased user satisfaction scores.

Process Documentation:

• Examples of user journey mapping and identifying friction points within digital workflows.
• Documentation of how user feedback and analytics data were used to iterate on designs and improve platform functionality.
• Demonstrate a systematic approach to problem-solving, including defining the problem, ideating solutions, prototyping, testing, and implementing.

📝 Enhancement Note: A strong portfolio is critical for this role. It should not only display design skills but also a robust analytical approach and the ability to measure and articulate the business impact of UX/UI improvements. Candidates should be prepared to walk through their process and the data that supported their decisions.

💵 Compensation & Benefits

Salary Range: For a Mid-Level UX/UI Analyst in Barueri, Brazil, with 2-5 years of experience, salary benchmarks typically range from R$ 6,000 to R$ 10,000 per month, depending on specific skills, company size, and benefits package. Given Equifax's standing as a large multinational corporation, the salary could be at the higher end of this range or even exceed it.

Benefits:

• Comprehensive health insurance (medical, dental, vision).
• Life insurance and disability coverage.
• Retirement savings plan (e.g., company-matched pension).
• Paid time off, including vacation days and public holidays.
• Opportunities for professional development and training, including access to online learning platforms and industry certifications.
• Potential for performance-based bonuses.
• Employee assistance programs.

Working Hours: Full-time, likely 40 hours per week, with standard business hours. While the role is on-site, there might be flexibility in start and end times, subject to team and operational needs.

📝 Enhancement Note: Salary estimates are based on general market data for similar roles in Brazil. Benefits packages at multinational corporations like Equifax are typically competitive and should be confirmed during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Equifax operates in the financial services and credit reporting industry, providing data, analytics, and technology solutions. This industry demands high levels of accuracy, security, and regulatory compliance. Company Size: Equifax is a large, global corporation, with tens of thousands of employees worldwide. This implies a structured environment with established processes and opportunities for career advancement within a diverse organization. Founded: Equifax was founded in 1899, giving it a long history and deep expertise in data and analytics. This heritage suggests a stable company with a strong foundation.

Team Structure:

• The role likely sits within a Product Development, Digital Transformation, or Customer Experience team.
• The analyst will report to a UX/UI Lead, Product Manager, or a Head of Digital Experience.
• Close collaboration is expected with Product Managers, UX/UI Designers, Researchers, Data Analysts, Front-End Developers, and other cross-functional stakeholders involved in web platform development and improvement.

Methodology:

• Equifax likely employs a blend of agile and potentially lean methodologies for product development and process improvement.
• Data analysis will be central to decision-making, with a strong emphasis on understanding customer behavior and business impact.
• Continuous improvement will be driven by iterative design, user feedback loops, and performance monitoring.

Company Website: [Equifax Company Website URL - e.g., www.equifax.com]

📝 Enhancement Note: Working for a large, established company like Equifax offers stability and potential for structured career growth. The operations focus within a data-centric industry means that a rigorous, analytical, and compliance-aware approach to UX/UI is paramount.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Analyst position, typically requiring 2-5 years of relevant experience. It's a hands-on role focused on execution, analysis, and direct contribution to product improvement. Reporting Structure: The analyst will likely report to a manager or lead within a product or digital experience team, with opportunities to present work to senior stakeholders. Operations Impact: The role has a direct impact on Equifax's digital customer experience, influencing user satisfaction, platform adoption, and potentially revenue through improved conversion rates and reduced operational friction. By optimizing web platforms, the analyst contributes to the overall efficiency and effectiveness of Equifax's customer engagement strategies.

Growth Opportunities:

• Skill Specialization: Advance into more specialized UX/UI roles (e.g., Senior UX Designer, UX Researcher, Interaction Designer) or focus on data analytics within UX.
• Leadership Path: Progress to a UX/UI Lead or Manager position, overseeing design projects and mentoring junior analysts.
• Cross-Functional Mobility: Transition into Product Management, Business Analysis, or other roles within digital product development.
• Industry Expertise: Develop deep expertise in the financial services and credit reporting sector, becoming a subject matter expert in UX/UI for this domain.

📝 Enhancement Note: The "Operational Excellence" aspect suggests a career path that values individuals skilled in applying systematic, data-driven approaches to optimize processes and outcomes, which is highly transferable across various operations and product-focused roles.

🌐 Work Environment

Office Type: This is an on-site role in Barueri, Brazil. The work environment is likely a modern corporate office setting, designed to foster collaboration. Office Location(s): Primary location is Barueri, a significant business hub in the São Paulo metropolitan area. Workspace Context:

• Expect an open-plan or collaborative office space, encouraging interaction with team members.
• Access to standard office technology, including high-performance computers, design software, and collaboration tools.
• Opportunities for direct interaction and knowledge sharing with UX/UI professionals, product managers, and data teams.

Work Schedule: Standard full-time hours (approximately 40 hours per week) within the typical business day. Some flexibility may be available, but the on-site nature requires adherence to office operating hours and team schedules.

📝 Enhancement Note: The on-site requirement suggests a preference for direct team collaboration and face-to-face problem-solving, which can be beneficial for fast-paced design and development cycles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will assess your resume and basic qualifications.
• Technical/Hiring Manager Interview: A deeper dive into your UX/UI experience, analytical skills, and understanding of design principles. This may include behavioral questions.
• Portfolio Review: A crucial step where you present your best work, detailing your process, problem-solving approach, and the impact of your designs. Be prepared to discuss specific case studies.
• Skills Assessment/Case Study: You might be given a design challenge or asked to analyze a specific user flow or problem, requiring you to apply your skills in real-time or as a take-home assignment.
• Cross-Functional/Team Interview: Meeting with potential colleagues from product, engineering, or other relevant teams to assess collaboration and cultural fit.
• Final Interview: Potentially with senior leadership to discuss your strategic thinking and alignment with Equifax's goals.

Portfolio Review Tips:

• Curate Select Projects: Choose 3-4 projects that best showcase your skills relevant to this role (web platforms, B2B, data-driven improvements).
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the tools used, and the measurable outcomes.
• Highlight Data: Emphasize how you used data (analytics, user feedback) to inform your decisions and measure success. Quantify results wherever possible (e.g., "Increased conversion by 15%").
• Showcase Process: Include wireframes, user flows, prototypes, and final designs. Explain your rationale behind design choices.
• Be Concise and Clear: Practice your presentation to ensure you can convey complex information effectively within the allotted time.

Challenge Preparation:

• Familiarize yourself with common UX/UI design challenges related to e-commerce, B2B platforms, or financial services.
• Practice analyzing user journeys and identifying pain points.
• Be ready to articulate your design process and justify your decisions based on user-centric principles and data.
• Prepare to discuss how you would approach improving a specific feature or user flow on a web platform.

📝 Enhancement Note: The portfolio review is likely the most critical part of the evaluation. Candidates should prepare thoroughly to demonstrate not only design talent but also a strategic, data-informed approach to problem-solving that aligns with operational excellence.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (Proficiency in at least one is essential).
• User Behavior Analysis: Hotjar, Dynatrace, Google Analytics, Adobe Analytics (Experience with these or similar tools is required).
• Data Analysis & Visualization: Tools like Tableau, Power BI, or advanced Excel functions might be used for deeper analysis and reporting.
• Collaboration & Project Management: JIRA, Confluence, Asana, Trello (Familiarity is beneficial for cross-functional work).

Analytics & Reporting:

• Google Analytics / Adobe Analytics for website traffic analysis, user flow tracking, and conversion monitoring.
• Tools for heatmaps, session recordings, and user feedback collection (e.g., Hotjar) to understand user interactions.
• Dashboarding tools may be used to present key UX metrics and performance indicators.

CRM & Automation:

• While not the primary focus, understanding how UX/UI impacts CRM interactions and marketing automation platforms can be beneficial. Familiarity with how customer data flows through systems is a plus.

📝 Enhancement Note: Proficiency with both design tools and data analytics platforms is a key requirement. The ability to connect user behavior data directly to design decisions and business outcomes is paramount for this role.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and improving the customer experience through thoughtful design and data.
• Data-Driven Decision Making: Relying on analytics and research to guide design choices and prioritize efforts.
• Collaboration: Working effectively with diverse teams to achieve shared goals and deliver impactful solutions.
• Continuous Improvement: A mindset focused on iterative refinement, learning from feedback, and constantly seeking better ways to optimize processes and user journeys.
• Innovation: Proposing new ideas and approaches to solve complex user experience challenges.

Collaboration Style:

• Expect a collaborative environment where ideas are shared openly and feedback is constructively given and received.
• Cross-functional teamwork is essential, requiring clear communication and partnership with product, engineering, marketing, and other business units.
• A proactive approach to sharing insights and findings with stakeholders will be valued.

📝 Enhancement Note: The emphasis on "Operational Excellence" suggests a culture that values efficiency, measurable results, and systematic problem-solving, integrated with a strong user-advocacy stance.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating user insights into solutions that also meet Equifax's strategic business objectives and technical constraints.
• Data Interpretation: Synthesizing complex, multi-source data to identify clear, actionable insights and quantify potential impacts accurately.
• Cross-Functional Alignment: Gaining buy-in and coordinating efforts across various departments with potentially different priorities.
• Driving Adoption of Improvements: Ensuring that implemented UX/UI changes are effectively rolled out and adopted by users.

Learning & Development Opportunities:

• Industry-Specific Knowledge: Gaining a deep understanding of the financial services and credit reporting industry and its unique user needs.
• Advanced Analytics: Developing expertise in sophisticated data analysis techniques and tools relevant to user behavior.
• Design Systems: Contributing to or learning about the creation and maintenance of design systems for scalable web platforms.
• Workshops & Training: Access to internal and external training programs focused on UX/UI, data analytics, and project management methodologies.

📝 Enhancement Note: This role offers a significant opportunity to hone analytical skills within a user experience context, bridging the gap between user advocacy and business operations.

💡 Interview Preparation

Strategy Questions:

• On UX Strategy: "How do you approach understanding the end-to-end user journey for a complex B2B web platform like ours?" "Describe a time you identified a significant user pain point and the process you followed to address it."
• On Data & Analysis: "What metrics do you consider most important for evaluating the success of a web platform's UX?" "Walk us through how you've used tools like Hotjar or Google Analytics to uncover user behavior insights and drive design changes."
• On Collaboration: "How do you effectively communicate complex data findings and design recommendations to non-technical stakeholders?" "Describe a situation where you had to influence stakeholders to adopt a particular design solution."

Company & Culture Questions:

• Research Equifax's mission, values, and recent news, particularly regarding their digital transformation efforts.
• Understand their B2B product offerings and target customer segments.
• Prepare to discuss how your approach to UX/UI aligns with a culture focused on operational excellence and data-driven decision-making.

Portfolio Presentation Strategy:

• Structure: Prepare a clear narrative for each project: Problem -> Your Role -> Process -> Solution -> Results (Quantified Impact).
• Visuals: Use high-fidelity mockups, flowcharts, and data visualizations to support your presentation.
• Data Focus: Emphasize the data points and analytical insights that guided your design decisions and proved the value of your work.
• Conciseness: Be ready to present key projects within a specific timeframe (e.g., 10-15 minutes per project).

📝 Enhancement Note: Be prepared to demonstrate not just your design skills but your ability to think analytically, solve problems systematically, and articulate the business value of your UX/UI contributions.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link.
• Portfolio Customization: Tailor your resume and portfolio to highlight experience with web platforms, B2B clients, user behavior analysis, and data-driven design improvements. Select case studies that best demonstrate your process and impact.
• Resume Optimization: Ensure your resume clearly articulates your experience with specific UX/UI tools, analytics platforms (Hotjar, Google Analytics, etc.), and your contributions to process optimization and customer satisfaction. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio with a focus on the "Problem -> Process -> Solution -> Results" framework, quantifying achievements where possible. Prepare answers to behavioral and situational questions related to UX/UI, data analysis, and cross-functional collaboration.
• Company Research: Gain a thorough understanding of Equifax's business, its role in the financial industry, and its commitment to customer experience and operational excellence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.