Motion Marketing Designer

📍 Job Overview

Job Title: Motion Marketing Designer
Company: Brainstack
Location: Kyiv, Ukraine
Job Type: Full-Time
Category: Marketing Operations / Creative Operations
Date Posted: January 16, 2026
Experience Level: Mid-Level (2-5 years implied)
Remote Status: Hybrid / Remote Flexible

🚀 Role Summary

• Develop and execute high-impact motion graphics for large-scale digital advertising campaigns across Meta, TikTok, and YouTube, directly influencing user acquisition and campaign scalability.
• Create compelling video content that drives user engagement, enhances click-through rates, and optimizes Cost Per Install (CPI) for a product in the Mental Health niche.
• Collaborate closely with marketing and creative teams to translate business objectives and product messaging into dynamic, effective video assets.
• Continuously explore and integrate advanced AI tools within the motion design workflow to enhance efficiency and creative output.
• Analyze competitor creatives and market trends to identify new concepts and maintain a competitive edge in digital advertising.

📝 Enhancement Note: While the title is "Motion Marketing Designer," the responsibilities heavily lean into the operational execution of marketing strategies through creative asset production. This role sits at the intersection of creative and operations, focusing on the tangible output that drives marketing performance metrics. The emphasis on CPI, user engagement, and campaign scalability highlights its operational impact.

📈 Primary Responsibilities

• Design and produce high-quality, engaging video advertisements and promotional content for diverse digital platforms including Meta, TikTok, and Google Ads.
• Analyze competitor creatives to identify successful strategies, visual trends, and opportunities for differentiation in the Mental Health market.
• Maintain close collaboration with the marketing team to ensure creative output aligns with campaign objectives, target audience, and brand messaging.
• Proactively research and implement new AI tools and techniques within motion design workflows to boost productivity and creative innovation.
• Conduct market research to discover emerging concepts, monitor competitor activities, and identify best practices in video marketing.
• Actively participate in brainstorming sessions to generate and develop innovative ideas for marketing campaigns and product promotion.
• Create animated user interfaces and support product-related visual tasks to enhance user experience and product adoption.
• Manage and organize design assets, project files, and version control to ensure efficient workflow and easy retrieval.
• Provide creative input and visual support for A/B testing of ad creatives to optimize performance metrics.
• Stay updated on the latest trends in motion graphics, digital advertising, and the Mental Health sector to inform creative strategies.

📝 Enhancement Note: The responsibilities are framed to emphasize the direct impact on marketing performance and operational efficiency. The inclusion of "analyzing competitor creatives," "improving work with AI tools," and "participating in idea generation for marketing tasks" highlights the strategic and operational aspects beyond pure design execution.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Animation, Digital Media, Marketing, or a related field is typically preferred for mid-level roles. Equivalency through significant professional experience is also common.

Experience: 2-5 years of professional experience in motion graphics design, with a strong focus on marketing and advertising applications. Proven experience in creating video content for digital platforms is essential.

Required Skills:

• Proficiency in Adobe After Effects for animation and motion graphics.
• Expertise in Adobe Photoshop for asset creation and manipulation.
• Strong command of Adobe Illustrator for vector graphics and design elements.
• Experience with Figma for UI animation or collaborative design workflows.
• Solid understanding of fundamental principles of composition, visual storytelling, and graphic design.
• Knowledge of video editing techniques and workflows.
• Familiarity with color correction and grading principles.
• Basic understanding of sound design principles relevant to video production.
• Ability to work independently with auxiliary programs and plugins for motion design.
• Foundational skills in utilizing AI tools for motion design tasks.
• Demonstrated ability to create graphic elements from scratch.

Preferred Skills:

• Experience in creating motion graphics specifically for user acquisition campaigns (e.g., Meta, TikTok, Google Ads).
• Familiarity with marketing analytics and how creative performance is measured (e.g., CPI, CTR).
• Experience with animation of user interfaces or product-related features.
• Knowledge of basic 3D animation principles.
• Experience with video editing software beyond After Effects (e.g., Adobe Premiere Pro).
• Understanding of marketing strategy and campaign planning.

📝 Enhancement Note: The required skills are directly extracted from the job description. The implied experience level is based on the "Middle Motion Marketing Designer" title and the breadth of required technical proficiencies, suggesting more than entry-level but not senior leadership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct projects demonstrating expertise in motion graphics for marketing and advertising.
• Projects should highlight successful creative campaigns, ideally with metrics demonstrating impact (e.g., engagement rates, CPI, conversion improvements).
• Include examples of video ads created for platforms like Meta, TikTok, and YouTube.
• Showcase the ability to animate UI elements or product features, if applicable to past roles.
• Demonstrate the independent creation of graphic elements used in motion pieces.

Process Documentation:

• Showcase examples of how you've analyzed competitor creatives and incorporated findings into your work.
• Include any processes you've developed or improved for asset management, version control, or workflow optimization within design projects.
• Demonstrate how you've integrated AI tools into your motion design process and the benefits achieved.
• Provide case studies that detail your involvement from concept to final output, including any challenges overcome and solutions implemented.

📝 Enhancement Note: For a creative role with an operational focus, a strong portfolio is paramount. The emphasis here is on demonstrating not just design skill, but the ability to produce effective marketing assets that drive measurable business results, aligning with the operational goals of the role.

💵 Compensation & Benefits

Salary Range: Given the "Middle" designation, experience level (2-5 years), and location (Kyiv, Ukraine), a competitive salary range for a Motion Marketing Designer would typically fall between 40,000 UAH to 70,000 UAH per month, depending on the candidate's specific skills, portfolio strength, and interview performance. This estimate is based on industry benchmarks for creative roles in Ukraine and similar tech companies.

Benefits:

• Hybrid work model: Option to work remotely or from the office.
• Professional development: Coverage for courses, certifications, and training.
• English language courses compensation.
• Participation in professional conferences, events, and meetups.
• Access to an electronic library.
• Regular performance reviews to track progress.
• Medical insurance after the probation period.
• 21 days of paid annual leave.
• Paid sick leave (100% compensation).
• Paid leave for national holidays.
• Quarterly team-building events.
• Internal clubs for interests (Running Club, Booking Club, Cooking Club).
• Support for colleagues serving in the Armed Forces of Ukraine.
• Participation in social projects.
• Ambassador program.
• Modern equipment provided.
• Breakfasts and snacks in the office (if working from office).
• Pet-friendly office environment.

Working Hours:

• Standard full-time working hours (approximately 40 hours per week).
• Hybrid work arrangement provides flexibility in choosing work location.

📝 Enhancement Note: Salary is estimated based on typical market rates for a mid-level creative role in Kyiv, Ukraine, considering the company's description as a well-established IT company. The benefits are extensive and detailed, reflecting a strong employee-focused culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ukrainian IT, Multi-product company specializing in mobile and web applications. The company currently has a product in the Mental Health niche. Company Size: Implied to be medium to large, given the mention of a "Leadership School" and a diverse range of benefits, suggesting a structured organization with established processes. Founded: Brainstack is an established Ukrainian IT company, indicating a mature operational framework and a stable work environment.

Team Structure:

• The candidate will join a dedicated Marketing team.
• Directly reporting to the Design/Creative Marketing Lead.
• Will be part of a team of 3 Motion Marketing Designers, fostering collaboration and knowledge sharing.
• Cross-functional collaboration with marketing managers and potentially product teams.

Methodology:

• Data-driven approach to marketing creative development, focusing on metrics like CPI and engagement.
• Emphasis on continuous improvement, particularly with AI tools and market analysis.
• Collaborative ideation and feedback loops within the creative team.
• Agile or iterative approach to campaign asset creation and refinement.

Company Website: https://brainstack.net/ (Inferred from domain_derived)

📝 Enhancement Note: The company presents itself as ambitious, focused on scaling profitable businesses, and supportive of employee growth. The product in the Mental Health niche suggests a potentially mission-driven aspect to the work, which can be appealing to candidates. The emphasis on "challenges" and "tasks with a star" indicates a culture that rewards problem-solving and high achievement.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Motion Marketing Designer. This role is focused on execution and creative problem-solving within defined marketing objectives. It's a key contributor role that directly impacts campaign performance through visual content.

Reporting Structure: The individual will report to the Design/Creative Marketing Lead and work within a team of motion designers. This structure allows for mentorship and clear direction while encouraging peer learning and collaboration.

Operations Impact: This role has a significant impact on the operational success of marketing campaigns by creating the visual assets that drive user acquisition and engagement. The effectiveness of the motion designer's work directly influences key performance indicators like CPI, CTR, and overall campaign ROI, making it a critical component of the GTM strategy for the Mental Health product.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven motion design or specific platform creative strategies (e.g., TikTok, Meta).
• Leadership: Potential to move into a Senior Motion Designer role, mentoring junior team members, or eventually into a Design/Creative Marketing Lead position.
• Cross-functional Experience: Gain deeper insights into broader marketing strategies, product development, and potentially lead creative initiatives for new products or features.
• Skill Development: Access to company-provided training, courses, and conferences to continuously enhance technical and creative skills.

📝 Enhancement Note: The growth opportunities are inferred from the company's stated commitment to employee development and the typical career progression paths for creative professionals within a growing IT company. The "Brainstack Leadership School" is a specific indicator of internal leadership development.

🌐 Work Environment

Office Type: The company offers a "pet-friendly office in the center of Kyiv," open 24/7, suggesting a flexible and modern workspace designed for comfort and productivity. It also supports a hybrid work model.

Office Location(s): Centrally located in Kyiv, Ukraine. Exact address not specified, but implied to be easily accessible.

Workspace Context:

• Collaborative Environment: The office is open 24/7, encouraging team members to work when they are most productive. The presence of multiple designers in the team fosters a collaborative atmosphere.
• Tools & Technology: Access to modern equipment is provided, ensuring designers have the necessary tools to perform their jobs effectively.
• Team Interaction: Opportunities for regular interaction through the hybrid model, quarterly team-building events, and internal clubs.

Work Schedule:

• Full-time, approximately 40 hours per week.
• Hybrid work arrangement offers flexibility, allowing employees to choose between remote work or utilizing the office space.

📝 Enhancement Note: The 24/7 office access and hybrid model indicate a culture that values flexibility and employee autonomy, allowing individuals to manage their work schedules around their peak productivity times.

📄 Application & Portfolio Review Process

Interview Process:

• HR Interview: Initial screening to assess cultural fit, motivation, and basic qualifications.
• Test Task: A practical assignment designed to evaluate motion design skills, creativity, and ability to meet specific creative briefs relevant to marketing.
• Tech Interview: A deeper dive into technical skills, software proficiency, and understanding of motion design principles, potentially with the Design/Creative Marketing Lead.
• Final Interview: Likely with a senior member of the marketing or product team to discuss strategic alignment, broader impact, and final candidate assessment.
• Reference Check: Verification of past employment and performance.
• Job Offer: Formal offer extended to the selected candidate.

Portfolio Review Tips:

• Highlight Marketing Impact: Ensure your portfolio clearly demonstrates how your motion graphics have contributed to business objectives (e.g., increased engagement, lower CPI, successful campaign launches). Use case studies to explain this.
• Showcase Platform Specificity: Include examples tailored to Meta, TikTok, and YouTube if possible, highlighting your understanding of each platform's creative best practices.
• Demonstrate AI Integration: If you've used AI tools, showcase the results and explain your process. This is a specific requirement.
• Visual Storytelling: Focus on clear, concise storytelling within your video examples. Ensure your work is well-paced, visually appealing, and effectively communicates the intended message.
• Quality over Quantity: Select your strongest, most relevant projects. A few exceptional pieces are better than many mediocre ones.
• Organize Clearly: Structure your portfolio logically, perhaps by project type or platform, with brief descriptions and your role in each project.

Challenge Preparation:

• Understand the Brief: For the test task, meticulously read and understand the creative brief. Ask clarifying questions if needed.
• Focus on the Target Audience: Tailor your creative approach to the specific audience of the Mental Health product.
• Embrace AI: Be prepared to discuss how you would leverage AI tools to enhance the creative or efficiency of the test task.
• Showcase Your Process: Be ready to articulate your thought process, from initial concept to final execution, during the tech or final interview.

📝 Enhancement Note: The interview process is standard but emphasizes a practical assessment through a test task, which is common for creative roles. The portfolio review tips are geared towards demonstrating the operational impact of the creative work, aligning with the role's marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Core software for motion graphics and animation.
• Adobe Photoshop: For creating and editing graphic assets, textures, and UI elements.
• Adobe Illustrator: For creating vector graphics, logos, icons, and scalable illustrations.
• Figma: Used for UI animation, collaborative design, and potentially prototyping.

Analytics & Reporting:

• While not explicitly listed as a required tool for the designer, understanding how to interpret data from platforms like Meta Ads Manager, TikTok Ads Manager, Google Ads, and analytics tools (e.g., Google Analytics) for campaign performance is crucial for optimizing creatives.

CRM & Automation:

• Not directly applicable to this role, but familiarity with how marketing assets are deployed through ad platforms is beneficial.

Other Potential Tools:

• Adobe Premiere Pro: For video editing and assembly.
• Plugins for After Effects: Such as Trapcode Suite, Element 3D, Red Giant Universe, etc., to enhance capabilities.
• AI Tools for Motion Design: Such as RunwayML, EbSynth, or AI-powered plugins for After Effects, for tasks like image generation, video enhancement, or style transfer.
• Stock Asset Platforms: For sourcing music, sound effects, and footage.

📝 Enhancement Note: The toolset is standard for a motion designer in marketing. The specific mention of AI tools highlights a forward-looking approach by the company and a key area for candidates to demonstrate proficiency.

👥 Team Culture & Values

Operations Values:

• Innovation & Efficiency: A strong emphasis on leveraging new technologies (like AI) and optimizing workflows to achieve better marketing results.
• Collaboration: Teamwork is key, with close interaction between designers, marketing leads, and potentially other departments.
• Data-Driven Creativity: Valuing creative output that is informed by performance metrics and market analysis, rather than purely aesthetic choices.
• Growth Mindset: Encouraging continuous learning, skill development, and ambition to take on challenging and impactful projects.
• Ambition & Achievement: A culture that rewards individuals who can "scale" and turn ideas into "profitable businesses" and "successful IT products."

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing teams, understanding campaign goals and providing creative solutions that meet business needs.
• Feedback Exchange: A culture that likely involves constructive feedback loops for creative work, especially during the design and review stages.
• Knowledge Sharing: With a team of 3 motion designers, there's an opportunity for shared learning, best practice discussions, and peer support.

📝 Enhancement Note: The company culture appears to be dynamic, results-oriented, and supportive of professional development. The values emphasize both creative excellence and operational effectiveness in marketing.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Creative Production: The need to produce a continuous stream of effective creatives for multiple platforms and campaigns can be demanding.
• Adapting to Evolving Platforms: Staying current with the rapidly changing algorithms and creative best practices of platforms like Meta and TikTok.
• Balancing Creativity and Performance: Constantly needing to innovate creatively while ensuring assets meet strict performance metrics (CPI, CTR).
• Integrating AI Effectively: Navigating the learning curve and practical application of new AI tools to enhance workflow and output.
• Working with Niche Content: Developing compelling creatives for the Mental Health niche, which may require a sensitive and nuanced approach.

Learning & Development Opportunities:

• Advanced Motion Design Techniques: Opportunities to master complex animation, 3D integration, or specialized effects.
• AI in Creative Workflows: Becoming an expert in leveraging AI tools for efficiency and novel creative outcomes.
• Marketing Strategy Deep Dive: Gaining a more profound understanding of digital marketing strategy, campaign management, and performance analytics.
• Leadership Skills: Potential to develop leadership capabilities through mentorship or team lead opportunities, supported by the company's Leadership School.
• Industry Conferences & Training: Access to external learning resources to stay at the forefront of motion design and marketing trends.

📝 Enhancement Note: The role presents exciting challenges for growth, particularly in the rapidly evolving fields of digital marketing creative and AI integration.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you created a motion graphic that significantly improved a marketing campaign's performance. What metrics did you focus on, and how did you achieve those results?" (Focus on ROI, CPI, engagement, and your specific contribution.)
• "How do you approach analyzing competitor creatives to inform your own work? Can you give an example?" (Highlight your research process, critical thinking, and how you translate insights into action.)
• "Imagine we need to create ads for a new feature in our Mental Health app. What would be your initial steps in developing the motion graphics concept?" (Demonstrate your creative process, understanding of target audience, and ability to translate product features into engaging visuals.)

Company & Culture Questions:

• "What interests you about Brainstack and our product in the Mental Health niche?" (Show genuine interest in the company's mission and the specific product.)
• "How do you stay updated with the latest trends in motion design and digital advertising?" (Demonstrate your commitment to continuous learning.)
• "Describe your experience working in a hybrid or remote environment. How do you ensure effective collaboration and productivity?" (Address the company's flexible work model.)

Portfolio Presentation Strategy:

• Narrative is Key: For each portfolio piece, tell a story. What was the objective? What was your role? What challenges did you face? What was the outcome?
• Quantify Impact: Whenever possible, present quantitative results (e.g., "This ad campaign saw a 15% lower CPI compared to previous creatives," or "Achieved a 20% increase in click-through rate").
• Highlight AI Usage: Explicitly point out any elements where AI tools were used and explain the benefit (e.g., "Used AI to generate background textures," or "AI-assisted in rotoscoping for faster turnaround").
• Showcase Versatility: Demonstrate your ability to adapt your style to different platforms and objectives.
• Be Prepared for Technical Questions: Be ready to discuss the technical aspects of your work (software, plugins, rendering times, file formats).

📝 Enhancement Note: Preparation should focus on demonstrating not just creative skill, but also a strategic, data-aware, and operationally minded approach to creating marketing assets. Emphasize the impact and efficiency aspects of your work.

📌 Application Steps

To apply for this Motion Marketing Designer position:

• Submit your application through the provided application link on Brainstack's careers page.
• Portfolio Customization: Tailor your portfolio to highlight your experience in creating motion graphics for digital advertising, specifically for platforms like Meta and TikTok. Emphasize any work related to user acquisition and performance metrics. Showcase your use of AI tools if applicable.
• Resume Optimization: Ensure your resume clearly lists your proficiency in After Effects, Photoshop, Illustrator, and Figma. Highlight achievements related to campaign success, CPI reduction, and user engagement. Use keywords from the job description.
• Interview Preparation: Practice articulating your creative process, your understanding of marketing objectives, and how you leverage tools (especially AI) to achieve results. Prepare to walk through 2-3 key projects from your portfolio in detail.
• Company Research: Familiarize yourself with Brainstack's products, especially their Mental Health app. Understand their company culture and values, and how your skills can contribute to their growth and mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.