Motion Graphic Designer

📍 Job Overview

Job Title: Motion Graphic Designer Company: MediBuddy Location: Bengaluru, Karnataka, India Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: September 18, 2025 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Design and animate high-impact motion graphics for diverse marketing campaigns, including explainer videos, ad films, social media reels, and product launch videos, to enhance brand storytelling and engagement.
• Execute professional-quality video editing for podcasts, event highlights, and social media content, ensuring strict adherence to brand guidelines and aesthetic standards.
• Collaborate closely with the marketing team on creative ideation, storyboard development, and conceptualization of innovative campaign strategies.
• Contribute to video and photo shoots, managing pre-production and post-production workflows to ensure seamless project execution and delivery.
• Optimize video assets for various platforms and formats (9:16, 16:9, square), tailoring content for maximum reach and impact across social media channels like Instagram, YouTube, and LinkedIn.
• Proactively experiment with and integrate AI-driven creative tools for ideation, asset generation, and efficiency improvements in video production processes.

📝 Enhancement Note: While the job title is "Motion Graphic Designer," the responsibilities heavily lean into marketing campaign execution and content creation, indicating a crucial role within marketing operations or creative operations. The emphasis on AI tools suggests a forward-thinking approach to creative production, requiring adaptability and technical curiosity.

📈 Primary Responsibilities

• Develop and animate motion graphics for marketing campaigns, ensuring visual appeal and effective communication of brand messages.
• Edit a variety of video content, including podcasts, event highlights, and social media clips, applying professional techniques and maintaining brand consistency.
• Participate in creative brainstorming sessions to generate innovative ideas and concepts for marketing initiatives.
• Assist in video and photo shoots, managing technical aspects of pre-production and post-production to ensure high-quality output.
• Adapt video content for optimal performance across different social media platforms and aspect ratios.
• Explore and implement AI-powered creative tools to enhance efficiency and explore new visual possibilities in video production.
• Maintain brand consistency and visual identity across all created motion graphics and video content.
• Manage project timelines and deliverables effectively in a dynamic, fast-paced marketing environment.

📝 Enhancement Note: The responsibilities highlight a need for both creative execution and operational efficiency. The role requires not just artistic talent but also an understanding of project management within a marketing context, including asset optimization for different channels.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Animation, Digital Media, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience in motion graphics design and video editing, with a portfolio showcasing a strong understanding of visual storytelling and animation principles.

Required Skills:

• Proficiency in Adobe After Effects for animation and motion graphics creation.
• Expertise in Adobe Premiere Pro for video editing and post-production.
• Strong command of Adobe Photoshop and Illustrator for graphic design and asset creation.
• Familiarity with AI-based creative tools such as Midjourney, Runway, Kling AI, and a demonstrated willingness to learn and adapt to emerging AI design and video tools.
• Solid understanding of video editing techniques, including pacing, transitions, color correction, and audio mixing.
• Proven ability in visual storytelling through animation and video content.
• Keen sense of color theory, typography, layout, and overall design aesthetics.
• Demonstrated ability to manage multiple projects concurrently and meet deadlines in a fast-paced environment.

Preferred Skills:

• Basic experience in static design, including social media posts, emailers, and presentation slides.
• Awareness of current social media trends, viral video formats, and effective storytelling techniques for digital platforms.
• A creative and entrepreneurial mindset with a passion for experimenting and pushing creative boundaries.
• Experience in live-action video shoots and on-set production coordination.

📝 Enhancement Note: The emphasis on AI tools is a significant differentiator, suggesting that candidates with prior exposure or a strong aptitude for learning these technologies will be highly valued. The "Nice-to-Have" skills point towards a versatile designer who can contribute beyond core motion graphics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating a range of motion graphics projects, showcasing creative execution and technical proficiency.
• Case studies that highlight the process of transforming concepts into visually compelling animated assets, including storyboarding and initial design phases.
• Examples of video editing projects that exhibit strong narrative flow, professional pacing, and effective use of transitions and effects.
• Demonstrations of how design principles (color, typography, layout) were applied to achieve specific marketing objectives.
• Evidence of adaptability in creating content for different platforms and aspect ratios, such as optimizing for Instagram Reels, YouTube, and LinkedIn.

Process Documentation:

• Showcase of workflow design for video production, from concept to final delivery, emphasizing efficiency and brand alignment.
• Examples of how you've utilized design software and AI tools to streamline production processes and achieve project goals.
• Documentation of how you measure the effectiveness of your visual content, potentially through engagement metrics or campaign performance feedback.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should curate their best work, focusing on projects that align with the responsibilities outlined, particularly those involving marketing campaigns and diverse video formats. Highlighting projects that used AI tools or demonstrated efficient workflows would be a significant advantage.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Motion Graphic Designer with 2-5 years of experience in Bengaluru, India, the estimated annual salary range is ₹5,00,000 to ₹9,00,000. This range can vary based on the candidate's specific skills, portfolio, and interview performance.

Benefits:

• Comprehensive health insurance covering medical, dental, and vision needs.
• Paid time off, including vacation days, sick leave, and public holidays.
• Opportunities for professional development through workshops, courses, and access to AI creative tools.
• A dynamic and collaborative work environment within a leading digital healthcare platform.
• Potential for performance-based bonuses and annual increments.
• Access to the latest creative software and technology.

Working Hours: The standard working hours are approximately 40 hours per week, typically from Monday to Friday, with potential flexibility required to meet project deadlines or attend shoots.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Bengaluru, India, considering the experience level and industry. MediBuddy, as a growing digital health platform, likely offers competitive benefits to attract and retain talent in the creative field.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Healthcare Platform Company Size: 2200+ Employees Founded: 2015 (MediBuddy)

Team Structure:

• The Motion Graphic Designer will be part of the Marketing team, which likely includes marketing managers, content creators, social media specialists, and campaign strategists.
• The role will report to a Marketing Head or Creative Lead, with close collaboration across various marketing functions.
• Cross-functional collaboration is expected with product teams, design teams, and potentially business development to align visual content with broader company objectives.

Methodology:

• Data-driven decision-making, leveraging analytics to understand campaign performance and user engagement.
• Agile marketing methodologies to adapt quickly to market changes and campaign feedback.
• Emphasis on continuous improvement and experimentation, especially with new technologies like AI in creative production.
• Collaborative approach to content creation, valuing diverse perspectives and feedback.

Company Website: https://www.medibuddy.in

📝 Enhancement Note: MediBuddy's position as India's largest digital healthcare platform suggests a fast-paced, innovative, and mission-driven environment. The company culture likely values efficiency, technological adoption (evidenced by the AI tool requirement), and a strong focus on user experience through effective communication.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Professional. This role is positioned for an individual who can independently manage motion graphics projects and contribute creatively to marketing campaigns, moving beyond junior-level execution.

Reporting Structure: The Motion Graphic Designer will likely report to a Marketing Manager or Creative Director, forming a key part of the marketing content creation unit.

Operations Impact: The work of the Motion Graphic Designer directly impacts MediBuddy's brand perception, customer engagement, and the effectiveness of marketing campaigns. High-quality visual content is crucial for communicating the value of their digital healthcare services and driving user acquisition and retention.

Growth Opportunities:

• Specialization in AI-driven creative workflows and advanced animation techniques.
• Progression to a Senior Motion Graphic Designer or Creative Lead role.
• Opportunities to lead creative projects and mentor junior designers.
• Cross-functional growth into broader marketing or digital content strategy roles.
• Development of skills in video production management and directorial aspects.

📝 Enhancement Note: The inclusion of AI tools and the company's growth trajectory suggest ample opportunities for skill development and career advancement within MediBuddy's creative and marketing operations.

🌐 Work Environment

Office Type: On-site in Bengaluru, Karnataka. Office Location(s): Bengaluru, Karnataka, India. Specific address details would be provided upon selection.

Workspace Context:

• A modern office environment designed to foster collaboration and creativity.
• Access to industry-standard hardware and software for motion graphics and video editing.
• Opportunities for direct interaction with marketing colleagues, providing immediate feedback and collaborative ideation.
• A dynamic workspace that encourages innovation and the exploration of new creative tools and techniques.

Work Schedule: The role typically involves a standard 5-day work week, with potential for occasional adjustments to meet project deadlines or participate in shoots. The emphasis is on delivering high-quality creative output within agreed timelines.

📝 Enhancement Note: The on-site nature of the role in a major tech hub like Bengaluru offers a chance to work within a vibrant creative community and benefit from the resources of a large organization.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills and experience.
• Technical Assessment/Skill Test: A practical exercise or test focusing on motion graphics design and video editing proficiency, potentially including the use of AI tools.
• Portfolio Presentation & Discussion: A session where the candidate presents their portfolio, discusses their creative process, and answers questions about their work and technical expertise.
• Team/Hiring Manager Interview: A discussion focused on cultural fit, problem-solving abilities, collaboration style, and understanding of MediBuddy's mission.
• Final Round (if applicable): May involve a discussion with senior leadership or a more in-depth case study.

Portfolio Review Tips:

• Curate a portfolio that prominently features motion graphics and video editing work relevant to marketing campaigns and social media content.
• Include case studies that detail your creative process, problem-solving approach, and the impact of your work (e.g., engagement metrics, brand alignment).
• Clearly label each project with the tools used, your specific role, and the objective of the project.
• Highlight any projects where you experimented with or successfully integrated AI tools.
• Ensure your portfolio is easily accessible online (e.g., personal website, Vimeo, Behance) and well-organized.

Challenge Preparation:

• Be prepared to demonstrate your proficiency in Adobe After Effects, Premiere Pro, Photoshop, and Illustrator.
• Practice articulating your creative process and decision-making, especially regarding animation choices, pacing, and visual storytelling.
• Familiarize yourself with current social media trends and video formats.
• Research MediBuddy's brand, services, and recent marketing campaigns to understand their visual language and target audience.
• Be ready to discuss your experience with AI creative tools and your perspective on their role in design workflows.

📝 Enhancement Note: The interview process will likely heavily weigh the candidate's portfolio and practical skills. Demonstrating an understanding of marketing objectives and how motion graphics contribute to them will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: For creating complex animations, visual effects, and motion graphics.
• Adobe Premiere Pro: For professional video editing, sequencing, and final output rendering.
• Adobe Photoshop: For creating and manipulating raster images, designing graphics, and preparing assets for animation.
• Adobe Illustrator: For creating vector graphics, logos, icons, and illustrations that can be animated.

Analytics & Reporting:

• While not directly used for creation, understanding how video performance is tracked (e.g., view duration, engagement rates, conversion metrics) is beneficial.

CRM & Automation:

• Familiarity with how marketing assets are deployed through various channels (social media platforms, email campaigns) is advantageous.

AI & Emerging Technologies:

• Midjourney, Runway, Kling AI (or similar): For image generation, video generation, and exploring AI-driven creative experimentation.
• Proficiency in integrating AI-generated assets into professional workflows.

📝 Enhancement Note: The explicit mention of AI tools indicates a forward-thinking approach. Candidates comfortable with integrating these tools into a professional design pipeline will have a distinct advantage.

👥 Team Culture & Values

Operations Values:

• Innovation: Encouraging the exploration and adoption of new technologies and creative approaches, particularly AI in design.
• Collaboration: Fostering a team environment where ideas are shared freely, and feedback is constructive.
• Excellence: Striving for high-quality output that effectively communicates MediBuddy's brand and value proposition.
• Efficiency: Optimizing workflows and processes to maximize productivity and meet project deadlines.
• Customer-Centricity: Creating visual content that resonates with users and effectively communicates the benefits of MediBuddy's healthcare services.

Collaboration Style:

• Open communication and active participation in team discussions and brainstorming sessions.
• Willingness to receive and provide constructive feedback to improve creative output.
• Cross-functional teamwork to ensure visual content aligns with overall marketing strategies and company goals.
• A proactive approach to problem-solving and finding creative solutions to design challenges.

📝 Enhancement Note: The culture likely emphasizes a blend of creativity and results-orientation, common in fast-growing tech companies. Embracing new tools and collaborative problem-solving will be key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to rapid changes in AI technology and integrating new tools effectively into existing workflows.
• Balancing creative vision with marketing objectives and brand guidelines under tight deadlines.
• Staying ahead of evolving social media trends and video content formats.
• Managing multiple projects simultaneously for different campaigns and stakeholders.

Learning & Development Opportunities:

• Deep dive into advanced AI tools for creative production.
• Professional development courses in animation, video editing, and digital marketing trends.
• Opportunities to attend industry workshops and conferences to stay updated on best practices.
• Mentorship from experienced marketing and creative professionals within MediBuddy.
• Potential to contribute to larger, integrated marketing campaigns and gain broader experience in content strategy.

📝 Enhancement Note: This role offers a unique opportunity to gain expertise in the burgeoning field of AI-assisted creative production within the dynamic digital healthcare sector.

💡 Interview Preparation

Strategy Questions:

• "How do you approach creating motion graphics for a specific marketing campaign goal, like increasing user sign-ups?" (Focus on strategy, audience targeting, and call-to-action integration).
• "Describe your process for collaborating with marketing teams or clients to ensure your creative work aligns with their vision and objectives." (Emphasize communication, feedback loops, and iteration).
• "How would you use AI tools like Midjourney or Runway to enhance a typical video production workflow for MediBuddy's social media content?" (Demonstrate practical application and understanding of AI’s role).
• "What are your favorite social media trends or viral video formats right now, and how could MediBuddy leverage them?" (Showcase industry awareness and creative application).

Company & Culture Questions:

• "What excites you about MediBuddy and its mission in the digital healthcare space?" (Research MediBuddy’s services, impact, and recent news).
• "How do you handle constructive criticism on your creative work?" (Highlight a growth mindset and collaborative spirit).
• "Describe a time you had to manage multiple competing priorities. How did you organize your workflow?" (Focus on project management and organizational skills).

Portfolio Presentation Strategy:

• Structure your presentation logically, starting with your strongest projects.
• For each project, explain the brief, your creative process, the tools used, and the outcome or impact.
• Be prepared to discuss specific animation techniques, editing choices, and why you made them.
• Highlight projects that demonstrate your ability to work with brand guidelines and adapt content for different platforms.
• Be ready to discuss your experience with AI tools and how you see them fitting into your workflow.

📝 Enhancement Note: Candidates should prepare to demonstrate not only technical skills but also strategic thinking, creativity, and a strong understanding of how their work contributes to MediBuddy's business objectives.

📌 Application Steps

To apply for this Motion Graphic Designer position:

• Submit your resume and a link to your online portfolio through the provided application link on Trakstar.
• Portfolio Customization: Ensure your portfolio prominently features motion graphics and video editing work relevant to marketing campaigns, social media content, and brand storytelling. Highlight projects that showcase your proficiency with Adobe Creative Suite and any experience with AI creative tools.
• Resume Optimization: Tailor your resume to emphasize keywords from the job description, such as "motion graphics," "video editing," "Adobe After Effects," "Premiere Pro," "AI-based creative tools," and "visual storytelling." Quantify achievements whenever possible (e.g., "Increased engagement on social media videos by X%").
• Interview Preparation: Practice articulating your creative process, explaining your design choices, and discussing your experience with AI tools. Prepare to present your portfolio and discuss how your skills align with MediBuddy's mission.
• Company Research: Thoroughly research MediBuddy’s services, target audience, and current marketing efforts. Understand their brand voice and visual aesthetic to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.