Motion Graphic Designer

📍 Job Overview

Job Title: Motion Graphic Designer

Company: Coupang Internal

Location: Taipei, Taiwan

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: March 30, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Design and produce high-impact static and animated creatives for digital advertising campaigns across multiple platforms, focusing on driving campaign performance and brand visibility.

• Develop engaging motion graphics for brand videos, social media content, and digital marketing initiatives, managing the entire workflow from concept to final animation.

• Collaborate closely with marketing, content, and AD teams to translate campaign strategies into compelling visual assets that enhance brand presence and audience engagement.

• Maintain and evolve the brand's visual identity across all digital touchpoints, ensuring consistency and a strong aesthetic appeal.

📝 Enhancement Note: This role is categorized under Creative & Design and Marketing Operations due to its focus on visual asset creation for advertising and marketing campaigns, requiring both creative execution and an understanding of campaign performance metrics. The emphasis on digital advertising, social media content, and brand consistency suggests a strong connection to marketing operations functions.

📈 Primary Responsibilities

• Design static and animated creatives for digital advertisements across various placements (e.g., social media, display networks), ensuring adherence to platform specifications and best practices.

• Optimize and iterate on ad creatives based on performance data and insights from marketing teams to improve engagement rates, click-through rates, and conversion metrics.

• Collaborate with marketing stakeholders to conceptualize and develop creative assets that align with overarching campaign strategies, target audience, and brand messaging.

• Produce engaging motion graphics for brand storytelling, promotional videos, social media content, and digital campaigns, from initial concept and storyboarding through to final animation and delivery.

• Develop visually compelling social media content, including posts, short-form video graphics, Instagram Stories, and thumbnails, to enhance brand presence and audience interaction.

• Extend and evolve the company's brand visual identity across digital platforms, ensuring consistency in style, tone, and aesthetics.

• Create key visuals for marketing campaigns, events, presentations, and both internal and external communications, maintaining a high standard of quality and brand alignment.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, emphasizing the need for a designer who understands how their work directly impacts marketing campaign performance and brand perception. The iterative nature of ad creative optimization suggests a data-informed approach to design.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Multimedia Arts, Visual Communications, or a related field is typically expected for roles requiring several years of experience and strong proficiency in design software.

Experience: Several years of professional experience in graphic design, digital design, or multimedia design, with a proven track record in producing assets for digital advertising and motion graphics.

Required Skills:

• Proven experience in graphic design, digital design, or multimedia design.

• Strong proficiency in the Adobe Creative Suite, specifically:

  • Adobe Illustrator for vector graphics and illustrations.
  • Adobe Photoshop for image editing and digital asset creation.
  • Adobe After Effects for motion graphics and animation.
  • Adobe Premiere Pro for video editing and post-production.

• A solid portfolio showcasing motion graphics work, demonstrating creativity, technical skill, and an understanding of animation principles.

• Hands-on experience with Meta (Facebook/Instagram) and Google ad creative formats, including understanding their specific requirements and best practices for performance.

• Demonstrated ability to manage multiple design projects simultaneously, prioritize tasks, and meet deadlines independently.

Preferred Skills:

• Experience with Figma or other UI/UX design tools for potential integration with digital product design workflows.

• Basic video editing, filming, or photography skills to complement motion graphics production.

• Experience in scriptwriting or creative ideation for social media videos.

• Previous experience working within the tech, e-commerce, agency, or B2C brand sectors, bringing industry-specific knowledge.

📝 Enhancement Note: The requirement for experience with Meta/Google ad formats and the emphasis on performance insights suggest this role is deeply integrated with performance marketing efforts, requiring an understanding of advertising effectiveness beyond just aesthetic appeal.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that prominently features a range of high-quality motion graphics projects, showcasing technical proficiency and creative storytelling.

• Demonstrations of static and animated ad creatives designed for Meta and Google platforms, highlighting an understanding of ad best practices and iterative optimization.

• Examples of brand video content and social media graphics that effectively communicate brand messaging and engage target audiences.

Process Documentation:

• Evidence of a structured approach to motion graphics production, including storyboarding, asset creation, animation, and final rendering processes.

• Examples of how performance data and feedback have been used to iterate and improve ad creative designs, demonstrating a data-informed design methodology.

• Documentation or examples of workflow management for handling multiple creative requests and projects efficiently, ensuring timely delivery.

• Showcasing an understanding of how to align creative output with brand guidelines and marketing campaign objectives.

📝 Enhancement Note: For a role focused on digital advertising and motion graphics, the portfolio is critical. It should not only display artistic talent but also demonstrate a strategic understanding of how design contributes to marketing objectives and business outcomes.

💵 Compensation & Benefits

Salary Range: For a Motion Graphic Designer with 5-10 years of experience in Taipei, Taiwan, the estimated annual salary range is approximately NT$700,000 to NT$1,200,000. This range can vary based on the candidate's specific experience, portfolio strength, and the exact scope of responsibilities within Coupang Internal.

Benefits:

• Comprehensive health insurance and medical coverage.

• Paid time off, including vacation days and sick leave.

• Opportunities for professional development and training in design software and marketing trends.

• Access to company-sponsored events and team-building activities.

• Potential for performance-based bonuses or incentives.

• Employee discounts on Coupang products and services.

Working Hours: Standard full-time working hours are typically 40 hours per week, with potential for overtime depending on project demands and campaign timelines. The role is on-site, requiring presence at the Taipei office.

📝 Enhancement Note: Salary estimates are based on market research for similar roles in Taipei, Taiwan, considering the experience level and the nature of the tech/e-commerce industry. Benefits are typical for a large, established company in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce and Technology. Coupang is a leading e-commerce platform, known for its innovative logistics and customer-centric approach, aiming to revolutionize the shopping experience.

Company Size: Coupang is a large, global technology company with a significant presence in multiple countries, including Taiwan. This implies a structured environment with ample resources and opportunities for large-scale impact.

Founded: Coupang was founded in 2010. Its rapid growth and expansion into markets like Taiwan highlight a culture of innovation, speed, and customer focus.

Team Structure:

• The designer will likely be part of a broader Marketing or Creative team, potentially collaborating with specialists in digital advertising, content creation, brand management, and performance marketing.

• The reporting structure will probably involve a Marketing Manager or Creative Lead, with direct collaboration with campaign managers and other marketing specialists.

Methodology:

• Data-driven decision-making, especially regarding ad creative performance and optimization.

• Agile project management methodologies are likely employed to manage multiple campaigns and deadlines efficiently.

• Emphasis on continuous improvement and experimentation with new creative formats and technologies to stay ahead in the competitive e-commerce landscape.

Company Website: https://www.coupang.com/ (Global site, specific Taiwan operations may be detailed within)

📝 Enhancement Note: Coupang's reputation for rapid growth and innovation suggests a dynamic and fast-paced work environment. The emphasis on "wowing customers" points to a strong customer-centric culture that influences all aspects of the business, including creative output.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Designer, implying a need for significant experience and a degree of autonomy. It's not an entry-level position but rather for someone who can independently drive creative projects and contribute to strategic visual development.

Reporting Structure: The Senior Motion Graphic Designer will likely report to a Creative Lead, Marketing Manager, or Head of Creative, working closely with campaign managers and marketing specialists. The role requires strong collaboration across various marketing functions.

Operations Impact: The work of the Motion Graphic Designer directly impacts campaign performance by creating visually appealing and effective ad creatives and marketing assets. High-quality visuals can significantly influence brand perception, customer engagement, and conversion rates, thereby contributing to Coupang's revenue growth and market expansion in Taiwan.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in motion graphics, explore new animation software or techniques, and potentially expand into UI/UX design if interested.

• Leadership Potential: With proven performance, there's potential to move into a Lead Designer role, mentor junior designers, or manage creative projects more strategically.

• Cross-Functional Exposure: Exposure to various marketing disciplines, including performance marketing, content strategy, and brand management, can broaden understanding of the e-commerce ecosystem.

• Specialization: Potential to specialize in specific areas like performance creative, brand storytelling, or social media video production.

📝 Enhancement Note: The "Senior" title and the focus on performance impact suggest this role is crucial for Coupang's growth strategy in Taiwan, offering significant opportunities for a designer who can deliver results.

🌐 Work Environment

Office Type: Coupang Internal's operations in Taipei likely operate within a modern office environment typical of tech companies in the region. This usually includes open-plan workspaces designed to foster collaboration, alongside dedicated meeting rooms and potentially quiet zones.

Office Location(s): Located in Taipei, Taiwan, providing access to a vibrant business and cultural hub. Specific office addresses would be provided during the application process.

Workspace Context:

• Collaborative Environment: Open-plan design encourages interaction with colleagues from marketing, content, and other departments, facilitating seamless communication and teamwork.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite), potentially high-performance workstations, and other necessary technological resources for creative production.

• Team Interaction: Frequent opportunities for brainstorming sessions, project reviews, and feedback exchanges with team members to ensure creative alignment and continuous improvement.

Work Schedule: The role is on-site in Taipei, requiring adherence to a standard 40-hour work week. However, the dynamic nature of digital advertising and campaign launches may necessitate flexibility and occasional overtime to meet critical deadlines.

📝 Enhancement Note: The on-site requirement in a major city like Taipei suggests a professional office setting designed for collaboration and productivity, typical of a large e-commerce player.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening of resumes and portfolios to assess qualifications and experience.

• Phone Interview: A preliminary discussion with a recruiter or hiring manager to gauge fit, understand motivations, and discuss basic qualifications.

• Onsite (or Virtual Onsite) Interview: This typically involves meeting with the hiring manager, potential team members, and possibly cross-functional collaborators. It will likely include:

  • A review and discussion of your portfolio, focusing on specific projects and your role in them.
  • Technical questions about design software, animation techniques, and ad creative best practices.
  • Scenario-based questions to assess problem-solving skills, creative ideation, and ability to handle feedback.
  • A discussion about your understanding of brand aesthetics, campaign performance, and collaboration style.

• Offer: Following successful interviews, a formal offer of employment will be extended.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects, emphasizing motion graphics and digital ad creatives.

• Showcase Impact: For each project, clearly articulate the objective, your role, the process you followed, the tools used, and the results achieved (e.g., engagement rates, performance metrics, brand impact). Quantify results whenever possible.

• Highlight Versatility: Demonstrate your ability to work across different styles, platforms (especially social media and digital ads), and formats.

• Explain Your Process: Be prepared to walk through your workflow, from concept and storyboarding to execution and iteration, especially for ad creatives and motion graphics.

• Tailor to Coupang: Research Coupang's brand, its current marketing campaigns, and its target audience in Taiwan. Highlight projects that align with their aesthetic and objectives.

Challenge Preparation:

• Design Challenge: Be prepared for a potential design challenge, which might involve creating a concept for an ad campaign, designing a short animation sequence, or iterating on an existing creative based on given feedback. This could be a take-home assignment or a live exercise.

• Problem-Solving: Anticipate questions about how you would approach designing for specific campaign goals, how you handle creative briefs, and how you respond to constructive criticism.

• Collaboration Scenarios: Prepare examples of how you've collaborated effectively with marketing teams, managed stakeholder expectations, and resolved creative disagreements.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges indicates that practical creative skills and demonstrated impact are highly valued for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, Photoshop, After Effects, and Premiere Pro. After Effects is critical for motion graphics, while Illustrator and Photoshop are fundamental for asset creation. Premiere Pro is for video editing.

• Figma (Preferred): Familiarity with Figma or other UI/UX tools is a plus, suggesting potential involvement in digital product interfaces or collaborative design workflows.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design responsibilities, but an awareness of how creative assets are deployed within marketing automation platforms or CRM systems could be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, particularly After Effects, underscores the technical demands of the motion graphics aspect. Figma's inclusion as a preferred skill hints at a potential overlap with digital product design or a more integrated approach to creative asset management.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A core Coupang value, meaning designs should aim to "wow" customers and enhance their shopping experience.

• Innovation & Experimentation: Encouragement to explore new creative formats, technologies, and design approaches to stay competitive.

• Collaboration: Strong emphasis on teamwork and open communication across departments to achieve shared goals.

• Performance-Driven: A focus on how design directly contributes to marketing campaign success and business objectives.

• Efficiency: Streamlined processes and effective execution to deliver high-quality work in a timely manner.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with marketing strategists, content creators, and campaign managers, requiring clear communication and the ability to translate abstract ideas into visual concepts.

• Feedback Culture: An environment where constructive feedback is welcomed and used for continuous improvement of creative output.

• Knowledge Sharing: Opportunities to share insights on design trends, software techniques, and successful creative strategies within the team.

📝 Enhancement Note: Coupang's emphasis on customer experience and rapid growth likely translates into a fast-paced, collaborative, and results-oriented culture where creative contributions are directly tied to business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of E-commerce: Keeping up with the fast-paced nature of e-commerce marketing and the constant need for fresh, engaging creative assets.

• Performance Optimization: Balancing creative vision with the demands of performance metrics and iterative optimization based on data.

• Brand Consistency Across Platforms: Ensuring a unified brand message and aesthetic across diverse digital channels and ad formats.

• Staying Ahead of Trends: Continuously learning and adapting to new design trends, animation techniques, and platform-specific creative requirements.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to attend workshops or courses to master new features in Adobe Creative Suite or explore emerging design tools.

• Industry Conferences: Potential to attend design or marketing conferences to gain insights into the latest trends and network with peers.

• Mentorship: Learning from experienced designers and marketing professionals within Coupang.

• Exposure to New Verticals: Gaining experience with different product categories and marketing strategies within the e-commerce domain.

📝 Enhancement Note: This role offers a steep learning curve in performance-driven creative within a rapidly growing e-commerce giant, providing significant opportunities for professional development and impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a series of animated ads for a new product launch on Instagram Stories, considering Coupang's brand identity and the goal of driving immediate sales?" (Focus on process, platform understanding, and strategic thinking).

• "Describe a time you had to iterate on a design based on performance data. What was the challenge, what changes did you make, and what was the result?" (Demonstrates data-driven approach and adaptability).

Company & Culture Questions:

• "What excites you about Coupang's mission and its expansion in Taiwan?" (Shows research and genuine interest).

• "How do you typically collaborate with marketing teams or account managers on creative projects?" (Assesses teamwork and communication skills).

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the problem, your solution, and the outcome.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the effectiveness of your designs.

• Technical Detail: Be ready to discuss the technical aspects of your work, including software used, techniques applied, and any challenges overcome.

• Relevance: Prioritize projects that most closely align with the requirements of the job description (motion graphics, digital ads, social media).

• Conciseness: Present your work clearly and efficiently, respecting interview time limits.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, technical proficiency, and an understanding of how design contributes to business objectives in the e-commerce context.

📌 Application Steps

To apply for this Motion Graphic Designer position:

• Carefully review the job description to ensure your skills and experience align with the requirements.

• Prepare a strong portfolio that highlights your motion graphics and digital advertising creative work, with clear case studies demonstrating impact.

• Tailor your resume to emphasize relevant experience, software proficiency (Adobe Creative Suite, Figma), and achievements in graphic design, motion graphics, and ad creative production.

• Submit your application through the provided link on the Coupang Internal careers portal.

• Be ready to discuss your portfolio and respond to scenario-based questions during the interview process, showcasing your understanding of Coupang's brand and marketing goals in Taiwan.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---