Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Coric Industries LLC

Location: Southfield, MI, US

Job Type: Part Time

Category: Marketing & Creative Operations

Date Posted: 2026-05-05T13:21:00

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design high-quality visual content to support sales and brand growth initiatives, ensuring alignment with overall GTM strategy.

• Produce a range of marketing and sales collateral, including brochures, white papers, case studies, and presentation materials, to empower sales enablement.

• Develop engaging digital assets for social media platforms, optimizing for visual consistency and channel-specific performance.

• Contribute to website updates and maintenance, integrating design elements within the existing Content Management System (CMS) to enhance user experience and brand presentation.

📝 Enhancement Note: This role is positioned within a marketing team, with a focus on creating assets that directly support sales and business development. This implies a strong connection to Go-To-Market (GTM) operations, requiring the designer to understand how their visual output contributes to lead generation, customer engagement, and sales enablement. The emphasis on "outcome, not output" and "real input on how the brand shows up" suggests a strategic role, not just an execution-focused one.

📈 Primary Responsibilities

• Develop and design comprehensive marketing and sales collateral such as brochures, flyers, white papers, case studies, and presentation decks to effectively support sales and business development teams.

• Create visually compelling digital design assets tailored for various social media platforms, ensuring brand consistency and optimization for each specific channel to maximize engagement.

• Provide design support for website updates and ongoing maintenance, utilizing the existing CMS to refresh imagery, adjust layouts, and implement new design elements that enhance user experience and brand presence.

• Diligently uphold and enforce brand standards across all created deliverables, guaranteeing consistency in typography, color palettes, messaging tone, and overall visual identity.

• Foster close collaboration with marketing and sales teams on content creation projects, effectively translating strategic messaging and objectives into impactful visual communications.

• Proactively manage multiple design projects and deadlines simultaneously, ensuring transparent communication regarding project timelines, priorities, and potential roadblocks.

📝 Enhancement Note: The responsibilities highlight a direct contribution to sales enablement and marketing campaign execution. The emphasis on "translating messaging and strategy into compelling visual communication" suggests the need for an understanding of marketing objectives and sales priorities. Managing multiple projects and communicating proactively are critical operational skills for efficient workflow management in a fast-paced environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for roles requiring 2+ years of professional experience and a strong portfolio.

Experience: Minimum of 2 years of professional graphic design experience, with a proven track record in creating both print and digital assets.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating and manipulating visual assets.

• Demonstrated ability to develop marketing and sales collateral, including brochures, white papers, case studies, and presentation materials.

• Expertise in creating digital design assets optimized for social media platforms, understanding channel-specific requirements and best practices.

• Strong understanding of fundamental design principles, including layout, typography, color theory, and visual hierarchy, to create effective and aesthetically pleasing designs.

• Proven ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines in a dynamic work environment.

• Excellent attention to detail, ensuring a high standard of quality and consistency in all design outputs.

Preferred Skills:

• Experience with motion graphics software such as Adobe After Effects.

• Background in B2B marketing environments or experience within a creative agency setting.

• Familiarity with Content Management Systems (CMS) for website content updates.

📝 Enhancement Note: The requirement for Adobe Creative Suite proficiency is standard. The "Nice to Have" section points towards opportunities for candidates with specialized skills like motion graphics, which can elevate digital marketing efforts. B2B experience is particularly valuable as it indicates an understanding of a different audience and sales cycle compared to B2C.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of completed design projects, demonstrating proficiency in both print and digital media.

• Specific examples of marketing and sales collateral (e.g., brochures, case studies, presentations) that illustrate an understanding of sales enablement objectives.

• Digital assets designed for social media platforms, highlighting creative application and optimization for engagement.

• Demonstrations of how brand standards were applied consistently across various design projects.

Process Documentation:

• Ability to articulate the design process from brief to final delivery, including concept development, iteration, and finalization stages.

• Evidence of managing project timelines and communicating progress effectively, indicating a structured approach to workflow management.

• Examples of how feedback was incorporated and revisions were managed to achieve desired outcomes.

📝 Enhancement Note: For a graphic design role supporting sales and marketing, the portfolio is critical. It needs to go beyond aesthetics and demonstrate an understanding of how design serves business objectives, particularly in sales enablement and brand consistency. The emphasis on "outcome, not output" suggests interviewers will look for candidates who can explain the strategic thinking behind their designs.

💵 Compensation & Benefits

Salary Range: Based on the provided hourly rate of $35-$40 and the assumption of a standard 40-hour work week for a full-time equivalent, the annual salary range is estimated to be $72,800 - $83,200. Given the role is specified as "Part Time," the actual earnings will be prorated based on the number of hours worked per week. For a part-time role of 20 hours per week, this would translate to an annual income of $36,400 - $41,600.

Benefits:

• Part-time employment status with consistent, ongoing work opportunities.

• Direct collaboration and mentorship from senior creative leadership (Director of Marketing & Creative).

• Opportunity to influence brand representation across multiple channels.

• Exposure to a variety of design projects supporting sales, business development, and brand growth.

• Potential for professional development through hands-on experience and exposure to B2B marketing strategies.

Working Hours: This is a part-time position. While the input specifies 40 hours as a potential full-time equivalent, the actual hours will be agreed upon with the candidate and the hiring manager, likely ranging from 15-25 hours per week, allowing for flexibility.

📝 Enhancement Note: The salary estimate is based on the provided hourly rate and standard industry benchmarks for experienced graphic designers in a metropolitan area like Southfield, MI. The benefits listed are inferred from the role description, emphasizing the ongoing nature of the work, direct mentorship, and the strategic impact of the role, which are valuable non-monetary benefits for creative professionals. The part-time nature is a key differentiator and impacts total compensation and potential work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Coric Industries LLC operates within an industry that requires strong marketing and sales support. While not explicitly stated, the nature of sales collateral (brochures, case studies, white papers) suggests a B2B focus, potentially in sectors like manufacturing, technology, professional services, or industrial goods. This implies a professional, results-oriented environment where visual communication plays a key role in client acquisition and retention.

Company Size: The company is likely of medium to large size, indicated by the presence of a dedicated Marketing & Creative Director and a marketing team structure that supports ongoing design needs. This size often allows for specialized roles and a structured approach to operations and marketing.

Founded: Information on the founding date is not provided. However, the need for established brand standards and ongoing marketing collateral suggests an established business with a history of operations.

Team Structure:

• The Graphic Designer will report directly to the Director of Marketing & Creative, providing a clear reporting line and access to senior creative leadership.

• The role is part of the broader marketing team, implying collaboration with marketing specialists, content creators, and potentially sales operations personnel.

Methodology:

• The design approach emphasizes an "outcome, not output" focus, meaning designs are evaluated based on their effectiveness in achieving business goals (e.g., lead generation, brand perception, sales conversion) rather than just their aesthetic quality or completion.

• Brand consistency is paramount, requiring adherence to established brand guidelines and a keen eye for detail across all visual communications.

• Collaboration is key, with active engagement with marketing and sales teams to ensure designs are strategically aligned and effectively communicate intended messages.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=a40ffd06-0f80-4b40-9bb7-36e38cd49e3f

📝 Enhancement Note: The company's need for a Graphic Designer focused on sales collateral and brand growth indicates a business that values professional presentation and strategic marketing. The "outcome, not output" philosophy suggests a data-informed or results-driven culture within the marketing operations, where design effectiveness is measured.

📈 Career & Growth Analysis

Operations Career Level: This role is at an intermediate level, requiring 2+ years of professional experience. It offers a stable, ongoing part-time position with direct exposure to senior creative leadership, providing opportunities for skill refinement and understanding of the strategic role of design in a business context.

Reporting Structure: The Graphic Designer reports directly to the Director of Marketing & Creative. This close relationship allows for direct mentorship and clear guidance on project objectives and brand standards.

Operations Impact: The Graphic Designer's work directly impacts sales enablement by providing essential marketing collateral and sales support materials. Their contributions also shape brand perception across various digital and print channels, influencing customer engagement and brand recognition. The focus on "outcome, not output" means their work is tied to measurable business results.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in B2B marketing design, social media content creation, and potentially motion graphics if the "nice to have" skills are developed.

• Strategic Contribution: Gain experience in translating marketing and sales strategies into visual assets, understanding the impact of design on business objectives and contributing to the overall brand narrative.

• Mentorship & Development: Benefit from direct guidance from the Director of Marketing & Creative, enhancing design skills, understanding of brand management, and project management capabilities.

• Portfolio Expansion: Continuously build a robust portfolio with diverse projects that demonstrate a strategic approach to design and its contribution to business success.

📝 Enhancement Note: While this is a part-time role, the emphasis on "consistent, ongoing work" and direct input suggests it's more than just transactional. For a designer looking to solidify their understanding of how design functions within a larger marketing and sales operation, this role offers valuable experience and a platform for growth, particularly in understanding the strategic impact of their work.

🌐 Work Environment

Office Type: This role is based on-site in Southfield, MI. The description implies a professional office setting within Coric Industries LLC, where collaboration with the marketing team occurs regularly.

Office Location(s): The primary office location is Southfield, MI (48075). This is a professional business district with accessibility to transportation and amenities.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with the Director of Marketing & Creative and the broader marketing team, suggesting an open and team-oriented workspace conducive to idea sharing and feedback.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) will be provided within the company's IT infrastructure. Familiarity with CMS platforms is also beneficial, indicating a digital-forward environment.

• Team Interaction: Regular team meetings and project-specific discussions will foster interaction with colleagues, allowing for a shared understanding of design objectives and brand strategy.

Work Schedule: As a part-time position, the work schedule will be flexible and agreed upon with the hiring manager. This allows for integration with personal commitments while ensuring consistent contribution to the marketing team's ongoing needs. Typical part-time hours might range from 15-25 hours per week.

📝 Enhancement Note: The on-site requirement suggests a traditional office environment where face-to-face collaboration is valued, which can be beneficial for creative roles requiring brainstorming and immediate feedback. The flexibility of part-time hours is a key aspect of the work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and alignment with brand requirements.

• Portfolio Review & Discussion: A detailed walkthrough of the candidate's portfolio with the Director of Marketing & Creative to discuss design choices, problem-solving approaches, and understanding of business objectives. Expect questions about specific projects, how they supported sales or marketing goals, and how brand standards were applied.

• Skills Assessment (Potential): A small design exercise or a discussion about hypothetical design challenges related to Coric Industries' business needs might be presented to gauge practical application of skills and creative thinking under constraints.

• Team/Cultural Fit Interview: Discussion to assess collaboration style, ability to take direction, attention to detail, and overall fit with the marketing team and company culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your skills in print design, digital assets for social media, and marketing/sales collateral. Prioritize projects that demonstrate an understanding of B2B marketing or sales enablement.

• Highlight Process & Outcome: For each project, be prepared to discuss the initial brief, your design process, creative challenges encountered, how you applied brand guidelines, and the ultimate outcome or impact (if known). Quantify results where possible (e.g., increased engagement, positive feedback from sales).

• Showcase Versatility: Include examples that demonstrate your proficiency in Photoshop, Illustrator, and InDesign. If you have motion graphics experience (After Effects), include relevant clips.

• Brand Consistency: Be ready to explain how you ensure brand consistency across different deliverables and how you interpret and apply brand guidelines.

Challenge Preparation:

• Understand Coric Industries: Research the company, its industry, and its potential target audience. Consider what kind of marketing and sales collateral would be most effective for them.

• Design Principles: Refresh your understanding of typography, color theory, layout, and visual hierarchy. Be ready to explain why you made certain design choices.

• Problem-Solving: Prepare to discuss how you approach design problems, especially those where you need to balance creative vision with business objectives or client feedback.

📝 Enhancement Note: The portfolio review is the most critical part of the application process for this role. Candidates should focus on projects that demonstrate not just artistic talent but also strategic thinking aligned with business goals, particularly sales and marketing initiatives. The "outcome, not output" phrasing is key; look for ways to demonstrate impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: For raster image editing, manipulation, and digital asset creation.

• Adobe Illustrator: For vector graphics, logos, illustrations, and layout elements.

• Adobe InDesign: For page layout and design of print collateral such as brochures, white papers, and case studies.

Analytics & Reporting:

CRM & Automation:

• Content Management System (CMS): Experience with updating website content and imagery via a CMS is preferred, indicating a need to integrate design work into web platforms. Specific CMS platforms are not mentioned but common ones include WordPress, Drupal, or proprietary systems.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The mention of CMS suggests the designer's work will be integrated into digital platforms, requiring an understanding of web design principles and potentially basic content management workflow.

👥 Team Culture & Values

Operations Values:

• Quality & Detail: A strong emphasis on producing polished, high-quality work with meticulous attention to detail, ensuring brand consistency.

• Outcome-Oriented: A focus on design that achieves specific business objectives, rather than just completing tasks. This implies a results-driven approach.

• Collaboration: A value placed on teamwork and effective communication with marketing, sales, and creative leadership to achieve shared goals.

• Brand Stewardship: A commitment to upholding and advancing the company's visual identity and brand standards across all touchpoints.

Collaboration Style:

• Team-Based: The role is part of a marketing team and requires close interaction with the Director of Marketing & Creative and sales teams.

• Feedback Integration: Openness to receiving and incorporating feedback from stakeholders to refine designs and ensure objectives are met.

• Proactive Communication: Essential for managing multiple projects, timelines, and priorities effectively within a team setting.

📝 Enhancement Note: The core values emphasize a blend of creative excellence and business acumen. The designer is expected to be a team player who can translate strategic objectives into visually effective designs while maintaining high standards of quality and brand integrity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Effectively translating marketing and sales strategies into compelling visual designs that also adhere to brand guidelines and specific project requirements.

• Managing Multiple Deadlines: Juggling various projects simultaneously, prioritizing tasks, and ensuring timely delivery without compromising quality, especially in a part-time capacity.

• Adapting to Evolving Brand or Project Needs: Staying current with design trends and adapting to new project requirements or feedback that may shift the creative direction.

• Working Independently: The role requires self-direction and the ability to take direction well, delivering polished work with minimal oversight.

Learning & Development Opportunities:

• Deepen B2B Marketing Design Skills: Gain practical experience in creating collateral specifically for B2B audiences, understanding their unique communication needs and sales cycles.

• Expand Digital Design Capabilities: Enhance skills in designing for social media, web, and potentially other digital marketing channels.

• Motion Graphics Exposure: If interested and supported, explore learning or applying motion graphics principles using tools like After Effects.

• Strategic Design Thinking: Develop a stronger understanding of how design contributes to overall business strategy, sales enablement, and brand building through direct collaboration with senior creative and marketing leaders.

📝 Enhancement Note: The challenges are typical for a creative role supporting multiple stakeholders. The growth opportunities lean towards practical application and strategic understanding, leveraging the mentorship and project variety available in this position.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a brochure from initial brief to final delivery." (Focus on workflow, client communication, and iteration.)

• "How do you ensure brand consistency across multiple design projects and platforms?" (Highlight adherence to brand guidelines, attention to detail.)

• "Walk us through a project in your portfolio where your design directly supported a sales or marketing objective. What was the objective, and what was the outcome?" (Emphasize strategic thinking, outcome-orientation, and impact.)

Company & Culture Questions:

• "What do you know about Coric Industries and our industry?" (Research the company, its products/services, and target market.)

• "How do you approach receiving and incorporating creative feedback from a Director or team members?" (Showcase collaboration, flexibility, and openness to critique.)

• "What does 'outcome, not output' mean to you in the context of graphic design?" (Connect design work to business results and effectiveness.)

Portfolio Presentation Strategy:

• Storytelling: For each selected project, craft a brief narrative: the challenge, your solution, the tools used, and the impact. Focus on how your design solved a problem or achieved a goal.

• Visual Clarity: Ensure your portfolio is well-organized, easy to navigate, and showcases high-resolution images of your work.

• Business Context: Be prepared to discuss how your designs align with business objectives, brand strategy, and sales enablement goals. Highlight any quantifiable results if available.

• Demonstrate Software Proficiency: Be ready to discuss your experience with Photoshop, Illustrator, and InDesign, and how you leverage their features effectively.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also an understanding of how design serves business objectives. The emphasis on "outcome, not output" and "real input on how the brand shows up" means candidates should be ready to discuss the strategic implications of their design choices.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP link.

• Portfolio Customization: Curate your portfolio to prominently feature examples of marketing collateral, sales support materials, and social media assets that align with a B2B context. Prioritize projects that demonstrate an understanding of brand consistency and strategic design outcomes.

• Resume Optimization: Tailor your resume to highlight your 2+ years of professional experience, proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), and any experience with CMS or B2B marketing. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, how you ensure brand consistency, and how your work contributes to business objectives. Prepare specific examples from your portfolio to discuss strategic impact.

• Company Research: Thoroughly research Coric Industries LLC, its industry, and its target market. Prepare thoughtful questions about the company's brand, marketing strategies, and team dynamics.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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