Middle Product Designer - Liven

📍 Job Overview

Job Title: Middle Product Designer

Company: Liven (SKELAR)

Location: Ukraine (Remote)

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: March 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on designing complex interfaces for internal products and a no-code/low-code Funnel Builder, requiring a strong understanding of user workflows and system logic within a product ecosystem.

• A significant aspect of the role involves the development and scaling of a comprehensive Design System, ensuring consistency and efficiency across all web products.

• The position demands a full-cycle design approach, from initial problem discovery and user research to final UI implementation and post-launch support.

• Candidates will be expected to leverage data and metrics to inform design decisions and collaborate closely with engineering teams to ensure seamless implementation of designs.

📝 Enhancement Note: While the title is "Product Designer," the emphasis on internal products, complex interfaces, and a Design System indicates a strong leaning towards UX/UI design with a systems-thinking approach, aligning with operations and GTM functions that rely on efficient internal tools and scalable design frameworks. The mention of a "Funnel Builder" also suggests a connection to marketing operations or sales enablement functions.

📈 Primary Responsibilities

• Design and iterate on complex user interfaces for internal tools, administrative panels, CRMs, and builders, ensuring optimal user experience and workflow efficiency.

• Develop, maintain, and scale the company's Design System using Atomic Design principles and managing design tokens for consistent application across all web products.

• Conduct comprehensive user research, including interviews, usability testing, and data analysis, to identify user needs and validate design solutions.

• Translate business requirements and user insights into intuitive, effective, and visually appealing design solutions.

• Collaborate closely with product managers, engineers, and other stakeholders to ensure design feasibility, alignment with business goals, and successful implementation.

• Proactively identify areas for improvement within existing interfaces and propose data-informed design enhancements.

• Document design processes, user flows, and system components to facilitate knowledge sharing and team alignment.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking (Design System development, complex interfaces) and tactical execution (user research, UI implementation), common in roles supporting GTM operations which rely on robust internal tools and scalable design frameworks. The focus on "internal products" and "Funnel Builder" specifically points to supporting sales, marketing, or platform operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating design expertise and a systematic approach is paramount. A background in Design, Human-Computer Interaction, or a related field is beneficial.

Experience: 2-5 years of experience as a Product Designer, UX/UI Designer, or similar role, with a proven track record of designing complex interfaces and contributing to design systems. Experience in product companies is a must.

Required Skills:

• Advanced Figma Proficiency: Mastery of Auto Layouts, Components, Properties, Variables, and complex prototyping. Ability to create production-ready mockups.

• Systemic Thinking: Ability to view products as cohesive systems and understand the impact of design changes across the entire interface.

• Product Mindset: Ability to balance aesthetic appeal with business effectiveness, iterating designs based on feedback and data.

• Critical Thinking: Aptitude for questioning the purpose of design decisions and seeking deeper understanding beyond superficial requirements.

• Proactivity: Initiative to identify and propose interface improvements without explicit direction.

• Effective Communication: Skill in articulating design rationale constructively and valuing feedback.

• Design System Development: Experience with Atomic Design principles and managing design tokens.

• Data & Research: Proficiency in conducting user interviews, usability testing, and analyzing metrics to inform design.

• Technical Synchronization: Ability to communicate effectively with developers, understanding design implementation in code.

Preferred Skills:

• Experience working within internal platform teams, creating system-level solutions for internal users.

• Experience in complex domains such as SaaS, B2B, or Fintech.

• Familiarity with AI tools for design assistance and process automation.

📝 Enhancement Note: The emphasis on "Advanced Figma," "System Thinker," and "Product Mindset" are critical for operations roles where efficiency, scalability, and clear process logic are paramount. The "Technical Synchronization" and "AI" skills are increasingly relevant for operations professionals focused on leveraging technology for process optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Process-Oriented Case Studies: Showcase the complete design journey, including problem definition, exploration of solutions, user testing methodologies, and the rationale behind final design decisions.

• Systemic Design Examples: Highlight projects where you've designed or contributed to a Design System, demonstrating an understanding of component-based design, scalability, and design tokens.

• Complex Interface Design: Include examples of designing for administrative panels, CRMs, or other tools that handle substantial data and complex user workflows.

• Impact Demonstration: Quantify the impact of your designs, where possible, using metrics related to efficiency, user satisfaction, or business outcomes.

Process Documentation:

• Demonstrate experience in documenting design workflows, user journeys, and component libraries to ensure clarity and consistency for development and future design efforts.

• Showcase an understanding of how to create scalable and maintainable design systems that support rapid product iteration.

📝 Enhancement Note: For operations roles, a portfolio that clearly articulates the process behind a solution, the systemic thinking applied, and the measurable impact is crucial. This goes beyond just showcasing final UI screens.

💵 Compensation & Benefits

Salary Range: Based on the "Middle" experience level (2-5 years) and the specified location (Ukraine, remote), a competitive salary range for a Product Designer in this market would typically fall between $2,500 - $4,500 USD per month. This estimate is derived from industry benchmarks for remote tech roles in Ukraine, considering the demand for skilled product designers and the specific requirements of complex interface and design system work.

Benefits:

• Medical Insurance: Comprehensive coverage for healthcare needs.

• Stable Social Package: Standard benefits package compliant with local regulations.

• Well-being Program: Initiatives focused on supporting the mental and physical health of employees.

• Professional Development: Access to professional clubs, specialized training, knowledge bases, and a library for continuous learning.

• Community & Wellness: Participation in sports communities (running, yoga, boxing, climbing) and functional training.

• Work Environment: Access to autonomous offices with amenities like breakfast, lunch, lounge areas, walking paths, and massage chairs.

• Support during War: Provisions for stable work conditions and contributions to Ukraine's recovery efforts.

Working Hours: Approximately 40 hours per week, with flexibility and an emphasis on autonomy rather than micromanagement.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for mid-level remote tech professionals in Ukraine. Actual compensation may vary based on negotiation, specific experience, and the company's internal compensation structure. The benefits are extensive and emphasize employee well-being and professional growth, which are key attractors for operations professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, focused on building a global ecosystem of self-regulation products, including a self-discovery companion app, online coaching, and supplements. The company operates within the digital health and wellness tech sector, with a strong emphasis on AI and user-centric solutions.

Company Size: The description implies a growing company with ambitious expansion plans, likely falling into the mid-size category (50-250 employees, based on the mention of a "large team of designers" and cross-team collaboration).

Founded: The founding date is not specified, but the company's current state suggests a mature yet agile organization that has achieved significant user adoption (over 2.5 million users for their app).

Team Structure:

• The design team is described as "large," suggesting specialization within design functions and opportunities for mentorship and peer learning.

• There is a clear emphasis on cross-functional collaboration, with the Product Designer expected to work with various "streams" and internal service providers.

Methodology:

• Data-Driven Decision Making: Strong reliance on metrics, research, and testing to validate design choices and measure impact.

• Experimental Culture: Encourages "curiosity," questioning, and continuous experimentation to find better solutions.

• Agile Development: Implied through the focus on iterative design, collaboration with developers, and rapid product expansion.

• AI Integration: Proactive use of AI for routine tasks and process automation.

Company Website: https://www.skelar.tech (Note: The job posting links to SKELAR as the organization, but the products are under the Liven brand. This might indicate SKELAR is the parent company or a related entity.)

📝 Enhancement Note: The company culture is defined by "curiosity," a drive for impact, and a global vision. For operations roles, this translates to an environment where problem-solving, data analysis, and a proactive approach to improving systems and processes are highly valued. The emphasis on AI and automation aligns with modern operational efficiency goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Middle" Product Designer. In an operations context, this typically means an individual contributor who can independently manage mid-complexity projects, contribute significantly to design systems, and mentor junior designers. They are expected to have a solid understanding of design principles and their application to business objectives.

Reporting Structure: The designer will likely report to a Lead Product Designer or Head of Design, with direct collaboration across product management and engineering teams. The "lack of micromanagement" suggests a high degree of autonomy within this structure.

Operations Impact: The role has a direct impact on business by designing tools that automate team operations, improve efficiency, and contribute to revenue generation (e.g., through the Funnel Builder). The Design System also indirectly impacts revenue by enabling faster product development and consistent user experiences.

Growth Opportunities:

• Specialization: Potential to deepen expertise in complex UI for SaaS/B2B products, internal platforms, or Design System architecture.

• Leadership: Opportunity to become a Senior Product Designer, potentially leading design initiatives or mentoring junior team members.

• Cross-Functional Mobility: Exposure to product management or marketing operations through the design of tools like the Funnel Builder.

• Skill Development: Continuous learning through access to professional communities, training, and AI tools, fostering growth in areas like advanced prototyping, system design, and data-informed design.

📝 Enhancement Note: Growth in operations-focused design roles often involves increasing complexity, leadership in system design, and demonstrating tangible business impact through improved processes and tools. The company's emphasis on "growth through impact" aligns well with this trajectory.

🌐 Work Environment

Office Type: The company offers "autonomous offices" which suggests well-equipped, self-contained workspaces designed for focus and collaboration. These are described as having amenities that support productivity and well-being.

Office Location(s): Specific locations mentioned are Kyiv and Warsaw. While the role is remote, the availability of these physical offices indicates a company that values both remote work flexibility and dedicated physical spaces for those who prefer or need them.

Workspace Context:

• Collaborative Environment: Offices are equipped with lounge areas and spaces conducive to interaction, fostering a sense of community and knowledge sharing among designers and other teams.

• Operations Tools & Technology: The availability of AI for routine tasks and a focus on modern design tools (Figma) indicates a tech-forward environment that supports efficient workflows.

• Team Interaction: Opportunities for both focused individual work and collaborative sessions with a "large team of designers" and cross-functional teams.

Work Schedule: The standard work schedule is approximately 40 hours per week. The company culture emphasizes "ownership" and "lack of micromanagement," suggesting a flexible approach that prioritizes results and autonomy over strict adherence to hours, enabling designers to manage their time effectively for deep work and collaboration.

📝 Enhancement Note: Even in a remote setup, the description of physical offices with specific amenities suggests a company that invests in employee experience and provides a supportive infrastructure, which can be appealing to operations professionals who value a well-organized and resource-rich work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess foundational skills and alignment with role requirements.

• Portfolio Presentation & Discussion: Candidates will likely present 1-2 key case studies from their portfolio, focusing on their process, problem-solving approach, and the impact of their designs.

• Technical/Design Challenge: A practical exercise, potentially involving a problem related to complex interfaces or Design System components, to evaluate systemic thinking and Figma proficiency.

• Team/Cultural Fit Interview: Discussion with potential team members and hiring managers to assess communication skills, collaboration style, and alignment with the company's "curiosity" culture.

• Final Interview: May involve higher-level stakeholders to discuss strategic fit and long-term potential.

Portfolio Review Tips:

• Emphasize Process: Clearly articulate the problem, your research methods, design iterations, and how you arrived at the final solution. Use visuals to support your narrative.

• Showcase Systemic Thinking: Highlight projects where you've contributed to or built a Design System. Explain your approach to component design, scalability, and consistency.

• Demonstrate Complex UI Skills: Include examples of designing for data-heavy or workflow-intensive applications (e.g., admin panels, internal tools).

• Quantify Impact: Wherever possible, present metrics that show the positive outcomes of your design work (e.g., efficiency gains, reduced errors, improved user satisfaction).

• Tailor to the Role: Focus on case studies that best represent your ability to handle complex interfaces, internal products, and Design System development, as highlighted in the job description.

Challenge Preparation:

• Review Design System Principles: Be ready to discuss Atomic Design, design tokens, and best practices for building scalable design systems.

• Practice Complex Prototyping: Ensure you are comfortable with advanced Figma features like Variables and complex Auto Layouts for creating realistic prototypes.

• Prepare for "Why" Questions: Be ready to justify every design decision, linking it back to user needs, business goals, or data insights.

• Understand Business Impact: Think about how design decisions can affect operational efficiency, user adoption, and ultimately, business revenue.

📝 Enhancement Note: The emphasis on process, systemic thinking, and quantifiable impact in the portfolio review and interview preparation is critical for operations-focused roles where demonstrable results and methodical approaches are highly valued.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool, with advanced proficiency required in Auto Layouts, Components, Properties, and Variables for complex prototyping and production-ready mockups.

• Design System Tools: Likely requires familiarity with tools or methodologies for managing design tokens and component libraries.

Analytics & Reporting:

• Data Analysis Tools: Proficiency in working with metrics and data to inform design decisions. Specific tools may include Amplitude, Mixpanel, or internal analytics dashboards.

• User Research Platforms: Experience with tools for conducting usability testing and gathering user feedback.

CRM & Automation:

• While not directly a CRM role, understanding the principles behind CRM systems and marketing automation tools (like the "Funnel Builder") would be beneficial for designing effective internal tools.

• AI Tools: Expected to leverage AI for routine design tasks and automation to enhance efficiency.

📝 Enhancement Note: The technology stack heavily emphasizes design tools and data analysis, crucial for operations roles that rely on quantifiable improvements and efficient digital workflows. The mention of AI integration signals a forward-thinking approach to operational efficiency.

👥 Team Culture & Values

Operations Values:

• Curiosity: A core value driving the team to question, explore, and delve deeply into problems, essential for understanding complex operational needs.

• Impact-Driven: Focus on delivering tangible value to the business and users, aligning with the operational goal of improving efficiency and driving results.

• Systemic Approach: Valuing products and processes as interconnected systems, crucial for designing scalable and maintainable operational tools.

• Continuous Improvement: A drive for constant learning, experimentation, and refinement of both products and internal processes.

• Ownership: High degree of autonomy and responsibility for outcomes, fostering a proactive and accountable work environment.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with product managers, engineers, and other internal "streams" to ensure cohesive product development and operational alignment.

• Data-Informed Discussions: Design decisions and feedback are expected to be grounded in data and research, leading to constructive and objective conversations.

• Constructive Feedback Culture: Openness to receiving and giving feedback in a respectful and productive manner to drive design quality and team growth.

• Knowledge Sharing: A "large team of designers" implies a culture of sharing best practices, learnings, and supporting each other's development.

📝 Enhancement Note: The company's values, particularly "curiosity," "impact," and "systemic approach," are highly relevant to operations professionals who thrive on problem-solving, driving measurable outcomes, and understanding how different parts of a business function together.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Navigating intricate user interfaces and logic within internal tools and platforms requires meticulous attention to detail and strong problem-solving skills.

• Scalability of Design Systems: Continuously evolving a Design System to meet the growing needs of multiple products and teams while maintaining consistency and efficiency.

• Balancing User Needs with Business Goals: Effectively integrating user research insights with strategic business objectives to create solutions that are both effective and impactful.

• Cross-Team Dependencies: Managing design processes and communication across various internal teams, each with potentially different priorities and workflows.

Learning & Development Opportunities:

• Deep Dive into SaaS/B2B Design: Gain specialized experience in designing for complex enterprise or internal-facing applications.

• Platform Design Expertise: Develop skills in creating scalable, system-level design solutions that serve multiple internal teams and products.

• AI in Design: Explore and implement AI tools to streamline design processes, enhance efficiency, and potentially revolutionize workflow design.

• Mentorship and Leadership: Opportunities to grow into senior roles, mentor junior designers, and contribute to the strategic direction of the design team.

• Industry Engagement: Access to professional clubs, training, and a knowledge base to stay abreast of the latest design trends and operational best practices.

📝 Enhancement Note: The challenges outlined are typical for roles supporting operational efficiency and product development in growing tech companies. The growth opportunities focus on building specialized skills and leadership capabilities relevant to advanced operations and platform design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex interface for a product that required extensive user workflows. How did you approach it, and what was the outcome?" (Focus on your process, research, and problem-solving for intricate logic.)

• "How do you approach building and maintaining a Design System? What are the key considerations for scalability and adoption across multiple products?" (Highlight your understanding of Atomic Design, design tokens, and collaboration.)

Company & Culture Questions:

• "What does 'curiosity' mean to you in a professional context, and how have you demonstrated it in your previous design roles?" (Connect your proactive approach and problem-solving to this core value.)

• "How do you balance creating visually appealing designs with ensuring they are effective for business objectives and operational efficiency?" (Show your product mindset and understanding of impact.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process you followed, the solutions you proposed, and the measurable results.

• Visual Storytelling: Use clear, high-quality visuals (wireframes, mockups, prototypes, user flows) to illustrate your process and final designs.

• Highlight Systemic Thinking: If presenting a Design System project, explain its architecture, key components, and how it benefits development and consistency.

• Focus on "Why": Be prepared to articulate the rationale behind every significant design decision made.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, trade-offs, and alternative solutions you considered.

📝 Enhancement Note: Preparing for these types of questions will help candidates demonstrate their strategic thinking, operational awareness, and ability to translate design skills into tangible business outcomes, which is crucial for operations-focused roles.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Portfolio Customization: Curate your portfolio to prominently feature case studies demonstrating your experience with complex interfaces, Design System development, and a clear, data-informed design process. Prioritize examples that show your ability to solve operational challenges through design.

• Resume Optimization: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "complex interfaces," "Design System," "product mindset," "systemic thinking," and "data & research." Quantify your achievements whenever possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your problem-solving methodology and the impact of your work. Be ready to discuss your approach to collaboration and your understanding of how design contributes to business efficiency.

• Company Research: Investigate SKELAR and the Liven ecosystem to understand their mission, products, and company culture. Pay attention to their emphasis on "curiosity" and "impact," and consider how your design philosophy aligns with these values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.