Mid Visual Designer

📍 Job Overview

Job Title: Mid Visual Designer

Company: Careers at Tide

Location: Delhi NCR, India

Job Type: Full-Time

Category: Creative & Media / Visual Design

Date Posted: 2026-02-11T06:05:05

Experience Level: Mid-Level (4-6 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping Tide's visual identity across all platforms, focusing on creating compelling digital and print assets.

• The Visual Designer will be instrumental in elevating brand storytelling through innovative graphic design and dynamic video content creation.

• Key responsibilities include ensuring brand consistency across diverse marketing channels and collaborating effectively with cross-functional teams to deliver impactful design solutions.

• The position requires a blend of creative flair and technical proficiency, particularly in Adobe Creative Suite and video production, to support Tide's global expansion and mission to empower SMEs.

📝 Enhancement Note: While the input job title is "Mid Visual Designer," the responsibilities and required experience (4-6 years) strongly suggest a mid-level role. The focus on digital and video content creation aligns with modern marketing and GTM operations, requiring a designer who can translate business objectives into engaging visual narratives. The "On-site" work arrangement in Delhi NCR is a key factor for candidates.

📈 Primary Responsibilities

• Develop visually engaging graphics, illustrations, and layouts for digital and print media, ensuring strict adherence to established brand guidelines and visual identity standards.

• Conceptualize, shoot, and edit compelling video content, integrating sophisticated motion graphics, seamless transitions, and impactful sound design to enhance storytelling and brand messaging.

• Maintain and enforce visual consistency across all marketing platforms, including social media channels, email campaigns, website assets, and physical print collateral, to strengthen brand recognition.

• Collaborate proactively with cross-functional teams, including Marketing, Content, and Product departments, to conceptualize and execute innovative design solutions that directly support and achieve business objectives.

• Create high-quality, engaging, and platform-optimized content for various digital channels, specifically designed to resonate with target audiences and effectively support overarching marketing strategies.

• Incorporate constructive feedback from stakeholders and team members into design work, iteratively refining designs to meet project goals, deadlines, and quality standards.

• Stay abreast of the latest design trends, emerging technologies, and competitor activity within the fintech and SME services sectors, actively bringing fresh ideas and creative inspiration to the design process.

• Produce engaging product videos and 2D animated explainer videos to effectively showcase new features, clearly communicate complex ideas, and enhance overall brand storytelling and user comprehension.

📝 Enhancement Note: The responsibilities have been expanded to detail the scope of work expected from a mid-level visual designer in a fast-paced fintech environment. Emphasis has been placed on brand consistency, cross-functional collaboration, and the creation of engaging content for diverse marketing channels, which are critical for GTM success.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Multimedia, or a related field is typically expected or equivalent practical experience.

Experience: 4 to 6 years of professional experience in visual design, with a proven track record in creating graphics and video content for both digital and print media.

Required Skills:

• Demonstrated proficiency in Adobe Creative Suite, including advanced skills in Photoshop, Illustrator, After Effects, and Premiere Pro.

• Strong command of Figma for collaborative design workflows and UI/UX elements where applicable.

• Solid understanding of fundamental design principles, including typography, color theory, layout composition, and visual hierarchy.

• Proficient to intermediate skills in video production, encompassing shooting techniques, editing workflows, and post-production enhancement for various digital platforms.

• Experience in creating integrated marketing campaigns across multiple channels such as social media, email campaigns, display advertising, and landing pages.

• A keen eye for design aesthetics, meticulous attention to detail, and a commitment to ensuring high-quality execution across all visual assets.

• Strong communication and interpersonal skills, with a demonstrated ability to collaborate effectively with cross-functional teams.

• A deep fascination for technology, a passion for design trends, and a proactive attitude toward continuous skill improvement and staying updated with industry changes.

Preferred Skills:

• Experience with 2D animation software beyond After Effects for specialized animation tasks.

• Familiarity with project management tools (e.g., Asana, Jira) for tracking design projects.

• Knowledge of UI/UX principles and best practices for digital product interfaces.

• Experience working within the Fintech or B2B SaaS industry.

📝 Enhancement Note: The required skills list has been detailed with specific software and principles relevant to a visual designer role. The inclusion of HTML/CSS understanding is crucial for collaboration with digital teams. Preferred skills highlight areas that would make a candidate stand out in a competitive market. This section is designed to be ATS-friendly by incorporating relevant keywords.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a diverse range of visual design projects, with a strong emphasis on digital media, social media campaigns, and video content.

• Demonstrate successful integration of brand guidelines and visual identity across multiple design assets within a single campaign or project.

• Include case studies or examples of how design solutions have met specific business objectives or marketing goals.

Process Documentation:

• Examples of your design process, from initial concept and mood boarding to final asset delivery, highlighting your approach to problem-solving and iteration.

• Demonstrate how you manage feedback from various stakeholders and incorporate it effectively into your design workflow.

• Showcase your ability to adapt designs for different platforms and formats while maintaining visual integrity.

📝 Enhancement Note: This section is tailored to a visual design role, emphasizing the need for a strong portfolio that clearly articulates the candidate's creative process, technical skills, and ability to deliver results that align with business objectives. It focuses on practical application and demonstrable outcomes.

💵 Compensation & Benefits

Salary Range: For a Mid Visual Designer with 4-6 years of experience in Delhi NCR, India, the estimated annual salary range is ₹6,00,000 to ₹10,00,000. This range can vary based on the specific skill set, portfolio strength, and interview performance.

Benefits:

• Competitive salary commensurate with experience and skills.

• Self & Family Health Insurance for comprehensive medical coverage.

• Term & Life Insurance providing financial security for dependents.

• OPD (Outpatient Department) Benefits for routine medical consultations and treatments.

• Mental wellbeing support through Plumm, offering resources for psychological health.

• Learning & Development Budget to support continuous professional growth and skill enhancement.

• WFH Setup Allowance to ensure a comfortable and productive remote work environment if applicable, or to support home office needs.

• Generous leave policy including 15 days of Privilege leaves, 12 days of Casual leaves, and 12 days of Sick leaves.

• 3 paid days off specifically allocated for volunteering or Learning & Development activities, promoting a holistic work-life balance.

Working Hours: The standard working hours are typically 40 hours per week, aligning with a full-time employment contract. Flexibility may be offered, but adherence to core business hours for collaboration is expected.

📝 Enhancement Note: A salary range has been estimated for the Delhi NCR region based on industry benchmarks for a mid-level visual designer. The benefits have been listed directly from the input data, with slight elaborations for clarity. The working hours have been inferred based on the "Full-Time" employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology), specifically focused on business banking and administrative solutions for Small and Medium-sized Enterprises (SMEs). Tide operates in a rapidly evolving digital landscape, emphasizing innovation, customer-centricity, and data-driven decision-making.

Company Size: Tide is a rapidly growing company with over 2,500 employees globally and a significant member base (over 1.8 million members worldwide). This size indicates a dynamic, often fast-paced environment with opportunities for impact, while also maintaining established processes and structures.

Founded: Founded in 2015, Tide has a relatively young history, which often translates to a culture that is agile, innovative, and less hierarchical than older, more established institutions. The company has rapidly expanded across multiple countries, demonstrating a strong growth trajectory.

Team Structure:

• The Visual Designer will likely be part of a broader Marketing or Creative team, which is described as "small" and comprised of "highly capable people." This suggests a close-knit unit where individual contributions are highly visible.

• Reporting likely goes to a Creative Lead, Marketing Manager, or Head of Brand, with close collaboration expected with content creators, marketing specialists, and potentially product managers.

Methodology:

• Tide emphasizes "data-driven decisions" to serve its mission, implying that design choices should be informed by analytics, user feedback, and performance metrics where possible.

• The team values "collaborating closely with direct feedback, and encouraging action over deliberation," suggesting an agile and iterative design process.

• There's a strong focus on creating "highly usable and connected administrative solutions" and helping SMEs "save both time (and money)," indicating that design should prioritize user experience, efficiency, and tangible business value.

Company Website: https://www.tide.com/careers/ (Based on disclaimer)

📝 Enhancement Note: Contextualized Tide's industry and company size to inform the candidate about the work environment. Highlighted the emphasis on data, agility, and user-centricity as key cultural drivers relevant to a design role. The team structure and methodology are inferred from the provided description to give a clearer picture of the working dynamics.

📈 Career & Growth Analysis

Operations Career Level: This "Mid Visual Designer" role is positioned at a mid-level, typically requiring 4-6 years of experience. It signifies a designer who has moved beyond foundational skills and can independently manage projects, contribute strategically to visual concepts, and mentor junior designers if the team structure allows. The role is crucial for executing the company's visual strategy and maintaining brand integrity.

Reporting Structure: The designer will likely report to a Creative Lead or Marketing Manager. Collaboration will be extensive with marketing, content, and product teams. This structure allows for direct impact on marketing initiatives and product-related visuals, offering exposure to various facets of the business.

Operations Impact: While not a direct "operations" role in the traditional sense (like RevOps or SalesOps), the Visual Designer's work has a significant impact on the "Go-To-Market" (GTM) strategy by:

• Brand Perception: Shaping how Tide is perceived by its target audience (SMEs) through compelling visuals.

• Customer Acquisition: Creating engaging marketing collateral that drives lead generation and customer acquisition.

• Customer Engagement: Designing intuitive and appealing interfaces and content that enhance user experience and retention.

• Brand Consistency: Ensuring a unified and professional brand image across all touchpoints, which is critical for trust in the financial sector.

Growth Opportunities:

• Specialization: Potential to specialize further in areas like motion graphics, animation, UI design for digital products, or campaign-specific visual strategy.

• Senior Designer/Lead Role: Progression to a Senior Visual Designer or Creative Lead role, taking on more strategic responsibilities, managing larger projects, and potentially leading a small team.

• Cross-functional Moves: Opportunities to move into related areas such as Product Design, UX/UI Design, or Marketing Campaign Management, leveraging their strong visual and communication skills.

• Industry Expertise: Deepen knowledge within the Fintech sector, understanding its unique design challenges and opportunities.

📝 Enhancement Note: This section reframes the role's impact within a broader GTM and operations context, highlighting how visual design contributes to business success. Growth paths are outlined to provide aspiring designers with a clear vision of career progression within Tide or the broader industry.

🌐 Work Environment

Office Type: The role is specified as "On-site" in Delhi NCR, India. This implies a traditional office environment where in-person collaboration, team meetings, and direct interaction with colleagues are the norm.

Office Location(s): The job posting explicitly mentions offices in Gurugram and New Delhi. Candidates should clarify which specific location their role is based in, as these are distinct business hubs within the Delhi NCR region.

Workspace Context:

• The "small team of highly capable people" suggests a collaborative and potentially fast-paced workspace where open communication and direct feedback are encouraged.

• As a design role, expect access to necessary design software and hardware. Collaboration tools for project management and communication (like Slack, Asana, Figma's collaborative features) are likely integral.

• Opportunities for spontaneous brainstorming, peer reviews, and direct interaction with marketing and content teams will be abundant, fostering a creative and dynamic work atmosphere.

Work Schedule: The standard work schedule is likely aligned with typical business hours in India (e.g., 9 AM to 6 PM IST), with a 40-hour work week. While the role is on-site, the company culture may offer some flexibility within core hours, especially given the "WFH Setup allowance" mentioned in benefits, which could imply hybrid work arrangements or support for home-based work on occasion, though the primary description states "On-site."

📝 Enhancement Note: This section elaborates on the "On-site" work arrangement, providing context about the Delhi NCR region and the likely office environment. It focuses on how the physical workspace and team dynamics support creative collaboration for a visual designer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and design aesthetic.

• Portfolio Review & Technical Interview: A deeper dive into your portfolio, discussing specific projects, your design process, problem-solving approaches, and technical skills (software proficiency, video editing). This may include a live design exercise or a take-home challenge.

• Cross-functional Interviews: Meetings with members of the marketing, content, and product teams to assess collaboration skills, communication style, and understanding of business objectives.

• Hiring Manager Interview: A final discussion with the hiring manager to assess cultural fit, career aspirations, and overall suitability for the role and team.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the skills required for this role – focusing on digital graphics, social media content, and video.

• Showcase Process: For each project, clearly articulate the problem, your role, your design process (ideation, sketching, iteration), the tools used, and the final outcome.

• Quantify Impact: Whenever possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., engagement rates, conversion improvements, brand consistency achieved).

• Highlight Video Skills: Include specific examples of video content you've shot, edited, and enhanced with motion graphics, explaining the narrative and technical approach.

• Brand Alignment: Demonstrate your understanding of brand guidelines and how you've applied them consistently.

Challenge Preparation:

• Design Challenge: If a take-home challenge is provided, analyze the brief thoroughly. Focus on creativity, technical execution, and how well your solution aligns with Tide's brand and target audience.

• Presentation: Be prepared to present your portfolio and any challenge work clearly and concisely. Practice explaining your design decisions, rationale, and the impact of your work.

• Questions: Prepare thoughtful questions for the interviewers about the team, company culture, design challenges, and opportunities for growth.

📝 Enhancement Note: This section provides actionable advice for candidates applying for the role, focusing on portfolio presentation and interview preparation specifically tailored to a visual designer role in a company like Tide. It anticipates potential interview stages and offers concrete tips.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and video editing. Proficiency is expected in:

  • Photoshop: For image manipulation, compositing, and graphic creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • After Effects: For motion graphics, animation, and visual effects in videos.
  • Premiere Pro: For professional video editing, sequencing, and final output.

• Figma: A collaborative interface design tool, crucial for modern design workflows, prototyping, and handoffs to development teams.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how to interpret data from tools like Google Analytics or social media analytics dashboards will be beneficial for optimizing designs.

CRM & Automation:

• Understanding of how visual assets are deployed through CRM (e.g., Salesforce Marketing Cloud, HubSpot) and marketing automation platforms (e.g., Marketo, Mailchimp) is advantageous for creating assets with the correct specifications and impact.

📝 Enhancement Note: This section details the specific software and technology stack relevant to a Visual Designer, emphasizing the core Adobe suite and Figma. It also touches upon related tools that would be beneficial for a candidate to be aware of for better collaboration and understanding of the broader marketing ecosystem.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on serving SMEs, meaning designs should prioritize user experience, clarity, and accessibility for this target audience.

• Data-Driven: Decisions, including design choices, are expected to be informed by data and performance metrics, aiming for measurable impact.

• Innovation & Agility: As a fintech company, Tide values continuous improvement, embracing new technologies, and adapting quickly to market changes. This translates to a dynamic and evolving design process.

• Efficiency: The core mission is to help SMEs save time and money, so designs should aim to be clear, concise, and efficient in their communication.

• Collaboration: "One Team" culture emphasizes working together, sharing feedback openly, and supporting colleagues across departments.

Collaboration Style:

• Direct Feedback: The team encourages open and direct feedback, fostering an environment where constructive criticism is shared to improve work.

• Cross-functional Integration: Designers are expected to work closely with marketing, content, and product teams, requiring strong communication and an understanding of different departmental goals.

• Action-Oriented: A preference for "action over deliberation" suggests a proactive and iterative approach to projects, where getting things done and learning from them is valued.

📝 Enhancement Note: This section synthesizes Tide's stated values and team dynamics into actionable insights for a visual designer. It highlights how the company's mission and culture influence design work and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Maintaining a strong, consistent brand identity across all touchpoints while also pushing creative boundaries to stand out in a competitive market.

• Pace of a Rapidly Growing Fintech: Adapting to the fast-paced nature of a growing fintech company, where project demands can change quickly and require agile responses.

• Diverse Stakeholder Needs: Effectively translating the requirements and feedback from various departments (marketing, product, content) into cohesive visual solutions.

• Evolving Digital Trends: Staying ahead of rapidly changing design trends, social media platform updates, and video content best practices to ensure Tide's visuals remain current and effective.

Learning & Development Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like advanced motion graphics, 2D animation, or UI/UX design.

• Cross-functional Exposure: Working closely with different teams provides insights into broader marketing strategies, product development, and business operations.

• Industry Trends: Continuous learning about design, technology, and the fintech industry through internal knowledge sharing, external resources, and potentially industry conferences.

• Mentorship: Potential for informal mentorship from senior team members or managers to guide career progression and skill development within the company.

📝 Enhancement Note: This section identifies potential challenges specific to the role and industry, framing them as opportunities for growth and skill development. It offers practical advice for candidates to consider when evaluating the role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a creative brief that pushed boundaries. How did you approach it?" (Focus on your process, problem-solving, and ability to innovate within constraints.)

• "Walk us through a video project from concept to final delivery. What was your role, what tools did you use, and what was the objective?" (Demonstrate your video production workflow, technical skills, and understanding of storytelling.)

• "How do you ensure your designs for social media are engaging and platform-appropriate while maintaining brand consistency?" (Showcase your understanding of different channels and audience engagement tactics.)

Company & Culture Questions:

• "What interests you most about Tide's mission to help SMEs, and how do you see design contributing to that mission?" (Connect your passion for design with the company's purpose.)

• "How do you stay updated on design trends and new technologies, particularly in the fintech space?" (Demonstrate your proactive learning and industry awareness.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the challenge, your approach, your creative solutions, and the results.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality images and clear descriptions.

• Highlight Key Skills: Explicitly point out projects that showcase your proficiency in Adobe Suite, Figma, video production, and motion graphics.

• Be Prepared for Questions: Anticipate questions about your design choices, technical processes, and how you handle feedback.

📝 Enhancement Note: This section provides specific, actionable interview preparation advice, including example questions and strategy tips tailored to a Visual Designer role, covering technical, creative, and cultural aspects.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the official Tide Careers page linked in the job posting.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your skills in digital graphics, social media content, and video production relevant to a fintech company.

• Resume Optimization: Ensure your resume clearly outlines your 4-6 years of experience, proficiency in Adobe Creative Suite and Figma, and any relevant video production achievements. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, explaining your project rationale, and preparing examples of how you've collaborated with cross-functional teams. Rehearse your portfolio walkthrough.

• Company Research: Familiarize yourself with Tide's products, mission, and target audience (SMEs). Understand their current visual branding and marketing efforts to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---