Mid Level Product Designer

📍 Job Overview

Job Title: Mid-Level Product Designer
Company: LiveFlow
Location: New York, New York, United States
Job Type: Full-Time
Category: Product Design / User Experience
Date Posted: January 07, 2026
Experience Level: Mid-Level
Remote Status: On-site (with potential for hybrid flexibility in the future)

🚀 Role Summary

• Drive end-to-end product design strategy for new and existing features within LiveFlow's next-generation finance platform.
• Translate complex financial workflows and user needs into intuitive, elegant, and impactful user experiences.
• Champion user-centric design principles through research, iterative prototyping, and rigorous testing.
• Collaborate closely with engineering, product management, and founders to define product vision and ensure high-quality execution.
• Contribute to building and shaping LiveFlow's design culture and best practices from the ground up.

📝 Enhancement Note: While the job title is "Product Designer," the emphasis on "workflows," "finance platform," and "transforming outdated systems" strongly suggests a focus on Revenue Operations or Sales Operations adjacent design challenges, particularly in financial technology (FinTech). The role requires a designer who can deeply understand and optimize complex business processes that impact revenue generation and financial management. Therefore, this description will be tailored with an operations-centric lens.

📈 Primary Responsibilities

• Strategic Product Vision: Contribute to the long-term strategic vision for specific product areas, translating business objectives and user needs into a compelling design roadmap.
• End-to-End Design Ownership: Develop intuitive and cohesive user experiences across the entire product lifecycle, from conceptualization, user flows, and interaction design to high-fidelity visual design and detailed specifications.
• User Research & Advocacy: Conduct user research (interviews, surveys, usability testing) to deeply understand user pain points, gather feedback, and advocate for user needs throughout the design process.
• Iterative Prototyping & Testing: Rapidly create wireframes, prototypes, and mockups to test hypotheses, gather feedback, and refine designs through iterative cycles.
• Cross-Functional Collaboration: Work closely with product managers, engineers, and other stakeholders to ensure design alignment, feasibility, and successful implementation of product features.
• Quality Assurance & Implementation: Collaborate with developers to ensure designs are implemented accurately and maintain a high standard of quality and a seamless user experience.
• Design System Development: Contribute to and maintain design system components to ensure consistency and scalability across the LiveFlow platform.
• Design Culture Cultivation: Actively participate in building a strong design-first culture by sharing knowledge, establishing best practices, and mentoring junior team members as the team grows.

📝 Enhancement Note: The responsibilities emphasize a broad scope typical of early-stage startups, requiring the designer to be hands-on across the entire design process. The "Finance Platform" context implies a need for designers who can handle complex data visualization, intricate workflows, and ensure data integrity, which are critical in operations roles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.

Experience:

• 1-3 years of professional experience in product design, UX/UI design, or a closely related field, with a proven track record of shipping successful digital products.
• Experience working in a startup environment or on fast-paced product teams is highly desirable.

Required Skills:

• Holistic System Design: Ability to design cohesive, end-to-end systems and user journeys, not just isolated UI elements. This includes understanding how different components and features interact within a larger workflow.
• User Research & Empathy: Demonstrated ability to conduct user research, gather insightful feedback, and deeply understand user needs and pain points, particularly in business or financial contexts.
• Prototyping & Wireframing: Proficiency in creating low-fidelity wireframes and high-fidelity interactive prototypes using tools like Figma, Sketch, Adobe XD, or similar.
• Visual & Interaction Design: Strong skills in visual design principles, typography, color theory, and interaction design to create engaging and intuitive user interfaces.
• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions clearly and collaborate effectively with cross-functional teams and stakeholders.
• Problem-Solving: Aptitude for breaking down complex problems, identifying core issues, and developing creative, user-centered solutions.
• Iterative Design Process: Comfort with rapid iteration, A/B testing, and learning from failures to continuously improve product experiences.
• Adaptability & Resourcefulness: Ability to thrive in ambiguous environments, proactively solve new challenges, and adapt to changing priorities.

Preferred Skills:

• Fintech or SaaS Experience: Prior experience designing for financial technology (FinTech) or Software-as-a-Service (SaaS) platforms.
• Workflow Optimization: Experience designing complex business workflows, particularly in accounting, finance, or operations.
• Data Visualization: Familiarity with designing effective data visualizations and dashboards for business intelligence.
• Design System Contribution: Experience contributing to or working with established design systems.
• Understanding of Finance/Accounting Principles: Basic understanding of financial concepts, accounting workflows, or business operations is a plus.

📝 Enhancement Note: The "1-3 years of design experience" combined with "building a design culture from the ground up" points to a role where the individual will have significant autonomy and impact. The emphasis on "workflows" and "finance" is crucial for operations candidates to highlight their experience in process optimization and system design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 detailed case studies that demonstrate your ability to take a project from initial problem definition through research, ideation, design, and final implementation.
• Workflow Design Examples: Include examples of complex workflows you've designed, illustrating how you simplified intricate processes for users. Highlight the "before" and "after" state if possible.
• User Research Integration: Clearly articulate how user research informed your design decisions within your case studies. Show evidence of user feedback influencing iterations.
• Systemic Thinking: Demonstrate your ability to design cohesive user experiences that fit within a larger system, rather than isolated screens. Explain how your designs interact with other product components.
• Visual & Interactive Fidelity: Present a range of work from low-fidelity wireframes to high-fidelity mockups and interactive prototypes.

Process Documentation:

• Problem Statement Clarity: Clearly define the problem you aimed to solve, the target users, and the business objectives for each case study.
• Design Process Articulation: Detail your design process, including research methodologies, ideation techniques, and iteration strategies.
• Impact & Metrics: Quantify the impact of your designs whenever possible, using metrics related to user engagement, task completion rates, efficiency gains, or user satisfaction. If direct metrics are unavailable, articulate the expected outcomes and how they would be measured.
• Collaboration Evidence: Briefly describe your collaboration with engineers and product managers, highlighting how you ensured successful implementation.

📝 Enhancement Note: For operations-focused roles, a portfolio that highlights process improvement and efficiency gains is paramount. Candidates should emphasize case studies involving B2B SaaS, FinTech, or complex workflow design, showcasing their ability to translate business needs into user-friendly operational tools.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Mid-Level Product Designers in New York City with 1-3 years of experience, a competitive salary range is estimated to be between $90,000 - $120,000 USD annually. This range accounts for the cost of living in New York and the specific demands of a FinTech startup environment.

Benefits:

• Competitive Base Salary: A competitive salary package designed to attract top talent.
• Substantial Equity Package: Opportunity to own a part of LiveFlow's growth and success through stock options.
• Health and Dental Insurance: Comprehensive medical and dental coverage for US-based employees.
• Retirement Savings: 401(k) plan for US-based employees to support long-term financial planning.
• Technology Stipend: Provision of the latest tech equipment (e.g., MacBooks, monitors) to ensure productivity.
• Professional Development Budget: A monthly budget allocated for books, courses, and conferences to foster continuous learning and skill development.
• Unlimited Paid Time Off (PTO): Flexible time off policy, encouraging work-life balance, in addition to US Federal Holidays.

Working Hours:

• Standard full-time working hours are approximately 40 hours per week. LiveFlow emphasizes a results-oriented culture, allowing for flexibility in how and when work is accomplished, provided deadlines are met and collaboration is maintained.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for a Mid-Level Product Designer in a high-cost-of-living area like New York City, considering the startup context and the FinTech industry. It's important for candidates to negotiate based on their specific experience and the value they bring.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech), Software-as-a-Service (SaaS). LiveFlow operates at the intersection of accounting, finance, and business operations, aiming to modernize financial management through technology. Company Size: Early-stage startup, likely between 11-50 employees, given the funding and stage of product development. This implies a lean, agile, and highly collaborative environment. Founded: The company was founded by individuals with prior experience at Revolut, a prominent FinTech company, suggesting a foundation built on rapid growth, innovation, and a deep understanding of the financial technology landscape.

Team Structure:

• Lean & Agile: Expect a flat hierarchy with direct access to founders and leadership.
• Cross-Functional: Designers will work closely with Product Managers, Engineers, and potentially Sales/Customer Success to gather insights and ensure product-market fit.
• Growth-Oriented: The team is focused on rapid growth, product iteration, and scaling operations.

Methodology:

• User-Centric Development: A strong emphasis on understanding user needs and building solutions that directly address their pain points.
• Iterative Design & Development: A philosophy of rapid prototyping, testing, and continuous improvement to quickly adapt to market feedback.
• Data-Driven Decision Making: Utilizing data and user feedback to inform product strategy and design choices.
• Efficiency & Automation: A core mission to streamline and automate complex financial processes, reflecting a broader focus on operational efficiency.

Company Website: https://www.liveflow.io

📝 Enhancement Note: As an early-stage startup, LiveFlow likely fosters an environment where every team member has a significant impact. The FinTech focus means the design challenges will be intricate, requiring a designer who can appreciate the nuances of financial operations and compliance.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, offering a significant opportunity for growth. It's an ideal stepping stone for individuals looking to deepen their expertise in FinTech product design and potentially transition into senior or lead design roles as the company scales. The "1-3 years of experience" requirement places it firmly in the mid-level bracket, where foundational skills are expected, but significant learning and development are also encouraged.

Reporting Structure: The Product Designer will likely report to a Head of Product, a CTO, or potentially one of the Co-Founders, especially in the early stages. This direct line of communication allows for rapid feedback loops and a clear understanding of strategic priorities. Collaboration will be key with engineering and product management teams.

Operations Impact: The designer's work will directly influence the efficiency and usability of LiveFlow's financial platform. By creating intuitive interfaces and streamlining complex workflows, the designer will directly contribute to:

• Improving Operational Efficiency: Making it easier for businesses to manage their finances, reducing manual effort and errors.
• Enhancing User Adoption & Retention: Creating a delightful user experience that encourages businesses to adopt and continue using LiveFlow.
• Driving Revenue Growth: A well-designed product that meets market needs is a critical driver of customer acquisition and revenue.

Growth Opportunities:

• Design Leadership: As the company grows, there will be opportunities to step into a Senior Product Designer or Design Lead role, taking on more strategic responsibilities and mentoring other designers.
• Specialization: Deepen expertise in FinTech product design, focusing on areas like financial data visualization, workflow automation, or compliance interfaces.
• Cross-Functional Mobility: Gain exposure to product management, engineering, and business strategy, offering potential career pivots within the company.
• Impactful Product Development: Contribute to shaping a product that has a significant impact on how businesses manage their finances, offering a rewarding career path in a high-growth industry.

📝 Enhancement Note: For candidates looking to move into operations-adjacent roles, this position offers valuable experience in designing for complex business processes within a critical business function (finance). Highlighting this aspect in their career trajectory will be beneficial.

🌐 Work Environment

Office Type: LiveFlow is described as "TELECOMMUTE" in the job posting, but the location is specified as New York, New York, United States. This typically means the role is considered On-site or Hybrid, with a primary office location. The company provides the "latest tech you need," suggesting well-equipped workstations.

Office Location(s):

• New York, New York, United States. As a FinTech startup, the office is likely located in a hub conducive to tech and finance professionals, offering access to talent and networking opportunities.

Workspace Context:

• Collaborative Hub: The New York office will likely be designed to foster collaboration, with meeting spaces and open areas conducive to team brainstorming and cross-functional interaction.
• Tech-Enabled: Expect access to modern design and development tools, high-performance computers, and reliable internet connectivity, essential for design and development workflows.
• Startup Energy: The environment will likely be dynamic, fast-paced, and entrepreneurial, encouraging innovation and direct contribution to the product's evolution.

Work Schedule:

• While standard full-time hours are expected (approx. 40 hours/week), LiveFlow's culture is described as results-oriented, implying a degree of flexibility. This allows designers to manage their schedules effectively to meet project deadlines and collaborate with global teams if applicable, while maintaining focus on core design tasks and operational efficiency.

📝 Enhancement Note: The "TELECOMMUTE" designation alongside a specific city location can sometimes indicate a hybrid model or a preference for local candidates who can come into an office, even if remote work is an option. Candidates should clarify the exact expectations regarding office presence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest in the role and LiveFlow.
• Portfolio Review & Design Exercise: Candidates will likely be asked to present their portfolio, focusing on 1-2 relevant case studies that showcase end-to-end design thinking, problem-solving, and impact. A take-home design challenge or a live design exercise may also be part of this stage, focusing on a problem relevant to LiveFlow's FinTech domain.
• Technical/Team Interviews: Interviews with engineering leads, product managers, and potentially other designers to evaluate technical skills, collaboration style, and alignment with the team's workflow.
• Founder/Leadership Interview: A final conversation with one of the co-founders to discuss strategic vision, cultural alignment, and overall fit within the startup environment.

Portfolio Review Tips:

• Curate for Relevance: Select case studies that best demonstrate your ability to design complex workflows, solve business problems, and deliver tangible results, especially in B2B or FinTech contexts.
• Tell a Story: Structure your case studies as narratives, clearly outlining the problem, your process, your contributions, the challenges faced, and the outcomes achieved.
• Highlight Operations Impact: For each case study, explicitly state how your design improved operational efficiency, reduced errors, streamlined processes, or drove business value. Use metrics where possible.
• Show Your Process: Detail your research, ideation, prototyping, and testing methodologies. Demonstrate how you iterated based on feedback.
• Be Prepared for Questions: Anticipate questions about your design decisions, trade-offs made, collaboration experiences, and how you handle ambiguity.

Challenge Preparation:

• Understand LiveFlow's Domain: Research LiveFlow, its mission, its product, and the FinTech/accounting software landscape. Identify potential user pain points or areas for improvement.
• Focus on User Needs & Business Goals: Ensure any design challenge solution addresses both user experience and business objectives.
• Demonstrate Process: Clearly articulate your design process and the rationale behind your decisions during the challenge presentation.
• Prioritize and Scope: If given a broad challenge, demonstrate your ability to scope the problem, prioritize features, and make reasoned trade-offs.

📝 Enhancement Note: Operations candidates should tailor their portfolio presentation to emphasize how their design skills translate into operational improvements, efficiency gains, and measurable business impact within financial contexts.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Likely the primary tool for UI design, prototyping, and collaboration, given its industry prevalence.
• Sketch / Adobe XD: May also be used, depending on existing team preferences or legacy projects.
• Prototyping Tools: InVision, Marvel, or built-in Figma prototyping capabilities for interactive mockups.

User Research & Feedback Tools:

• UserTesting.com / Lookback: For remote usability testing and video feedback.
• Surveys (e.g., Typeform, Google Forms): For gathering user feedback and conducting surveys.
• Analytics Platforms (e.g., Mixpanel, Amplitude): While not a design tool, understanding how users interact with the product through analytics is crucial for design iteration.

Collaboration & Project Management:

• Jira / Asana / Trello: For managing design tasks, sprints, and project workflows in collaboration with engineering.
• Slack: For real-time communication and team collaboration.
• Confluence / Notion: For documentation, design system guidelines, and knowledge sharing.

Potential for Operations-Related Tools (Indirectly):

• Spreadsheet Software (Excel, Google Sheets): For data analysis and potentially creating simple financial models or data inputs for design.
• Basic understanding of CRM (e.g., Salesforce, HubSpot) or ERP systems: Helpful context for understanding business processes that LiveFlow aims to improve.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern product design roles. Candidates should highlight any experience with tools that facilitate workflow mapping, process visualization, or data analysis, as these align well with operations-centric design challenges.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems, ensuring that every design decision serves the end-user's needs and enhances their operational efficiency.
• Iteration & Learning: Embracing a culture of continuous improvement, where feedback is welcomed, experimentation is encouraged, and learning from both successes and failures is paramount.
• Execution & Impact: A focus on delivering high-quality, impactful solutions that drive tangible business results and contribute to LiveFlow's mission of transforming financial management.
• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is constructive, and cross-functional teams work together seamlessly towards common goals.
• Efficiency & Simplicity: A core value reflected in the company's mission to streamline complex processes and make financial management intuitive and accessible.

Collaboration Style:

• Cross-Functional Partnership: Designers are expected to be integral members of product teams, working closely with product managers and engineers from ideation to launch.
• Open Feedback Loops: A culture that encourages constructive criticism and open dialogue to ensure the best possible outcomes.
• Proactive Communication: Team members are encouraged to communicate proactively about progress, roadblocks, and ideas.
• Shared Ownership: A sense of collective responsibility for the product's success, where design plays a crucial role in achieving business objectives.

📝 Enhancement Note: The values emphasize agility, user focus, and a drive for measurable outcomes, all of which are critical in operations roles. Candidates should articulate how their personal values align with these principles, especially concerning efficiency and process improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: The core challenge will be translating complex financial and accounting workflows into simple, intuitive user experiences for a diverse range of businesses.
• Balancing Speed and Quality: In a fast-paced startup environment, maintaining high design quality while iterating rapidly can be challenging.
• Building from Scratch: Contributing to the formation of a design culture and establishing best practices in an early-stage company requires initiative and adaptability.
• Defining New Product Areas: Shaping the vision and design for new product expansions within the FinTech space, where user needs and market trends are constantly evolving.
• Data Integrity and Compliance: Ensuring designs support the accuracy and security of financial data, adhering to relevant regulations.

Learning & Development Opportunities:

• FinTech Expertise: Deepen understanding of financial operations, accounting software, and the specific needs of businesses in managing their finances.
• Product Strategy Influence: Gain significant experience in shaping product strategy and long-term vision in a high-growth startup.
• Design System Development: Contribute to building and scaling a design system, a valuable skill for future roles.
• Cross-Functional Acumen: Develop strong collaborative skills by working closely with engineering, product, and business stakeholders.
• Leadership Potential: Opportunities to grow into senior or lead design roles as the company scales, mentoring junior designers and taking on greater responsibility.

📝 Enhancement Note: These challenges and opportunities are highly relevant to operations professionals seeking to leverage design skills. The focus on process, efficiency, and data integrity aligns directly with operational excellence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex workflow for users. How did you approach it, and what was the outcome?" (Focus on deconstruction, user empathy, and measurable impact.)
• "How do you balance user needs with business objectives and technical constraints in your design process?" (Highlight your ability to make trade-offs and find optimal solutions.)
• "Imagine LiveFlow wants to introduce a new feature for automated invoice reconciliation. Walk us through your initial design process." (Demonstrate your structured approach, from problem framing to iterative design.)

Company & Culture Questions:

• "What excites you about LiveFlow's mission to redefine financial management?" (Show genuine interest in FinTech and the company's vision.)
• "How would you contribute to building a design culture from the ground up?" (Discuss your ideas on collaboration, feedback, and best practices.)
• "Describe your experience working in a startup environment. How do you handle ambiguity and rapid change?" (Emphasize adaptability, proactivity, and resilience.)

Portfolio Presentation Strategy:

• Select Impactful Case Studies: Choose 2-3 case studies that best showcase end-to-end design, complex workflow solutions, and quantifiable results. Prioritize B2B or FinTech if possible.
• Structure Your Narrative: For each case study, clearly articulate:
  1. The Problem: What was the core user or business challenge?
  2. Your Role & Process: What was your specific contribution, and what methodologies did you employ (research, ideation, prototyping, testing)?
  3. The Solution: Present your design, explaining key decisions and trade-offs.
  4. The Impact: Quantify the results (e.g., efficiency gains, user satisfaction improvements, adoption rates) or articulate the expected business value.
• Be Ready for Deep Dives: Prepare to answer detailed questions about specific design decisions, your rationale, and how you collaborated with others.
• Showcase Your Tools and Techniques: Be ready to discuss the tools you used and why, and how you utilize prototyping for validation.

📝 Enhancement Note: Operations candidates should emphasize their understanding of how design impacts efficiency, process automation, and business outcomes. Framing design challenges through an operational lens will be highly effective.

📌 Application Steps

To apply for this Mid-Level Product Designer position:

• Submit Your Application: Apply through the provided link on Ashby.
• Tailor Your Resume: Highlight experience in product design, UX/UI, workflow design, user research, and any relevant FinTech or SaaS projects. Use keywords from the job description.
• Curate Your Portfolio: Ensure your portfolio prominently features 2-3 detailed case studies that demonstrate end-to-end design process, problem-solving for complex workflows, and measurable impact. Focus on B2B or operational efficiency aspects.
• Prepare Your Presentation: Practice walking through your portfolio case studies, clearly articulating your process, contributions, and the impact of your designs, especially as they relate to operational improvements.
• Research LiveFlow: Understand LiveFlow's mission, product, target audience, and the FinTech landscape to tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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