Mid-Level Graphic Designer

📍 Job Overview

Job Title: Mid-Level Graphic Designer Company: Adoreal Location: Colombia Job Type: Contractor Category: Marketing / Creative Operations Date Posted: October 21, 2025 Experience Level: Mid-Level

🚀 Role Summary

• This role is critical for enhancing Adoreal's and its partner clinics' visual brand presence across key social media platforms, demanding a blend of creative design skills and an understanding of digital marketing trends.
• The position involves leveraging AI-powered tools for image generation and refinement, pushing the boundaries of visual innovation and efficiency in content production.
• A key aspect of this role is collaborative creative production, working seamlessly with content, video, and social media teams to ensure cohesive and impactful campaigns.
• The Graphic Designer will be responsible for maintaining brand consistency across multiple clinic brands while adapting designs for diverse audiences and platforms, requiring a strong command of visual systems and brand guidelines.

📝 Enhancement Note: While the job title is "Graphic Designer," the description emphasizes social media content creation, AI tool utilization, and collaboration with marketing and content teams. This positions the role within "Creative Operations" or "Marketing Operations" with a strong creative component, rather than a purely standalone graphic design function. The mention of "sales and marketing automation" in the company description suggests a potential need for understanding how visual assets integrate into broader GTM strategies.

📈 Primary Responsibilities

• Conceptualize, design, and adapt static and motion-based graphics for social media platforms including Instagram, TikTok, Facebook, and LinkedIn.
• Utilize AI visual tools such as Leonardo AI, Midjourney, or Runway to generate, refine, and enhance imagery, ensuring high-end aesthetic quality and exploring AI-driven workflows for increased design speed and innovation.
• Collaborate closely with copywriters, video editors, and project managers to align visual assets with campaign goals, messaging, and overall marketing strategy.
• Develop and maintain cohesive visual systems for ongoing clinic content calendars, social media campaigns, and product launches, ensuring brand consistency.
• Design compelling thumbnails, banners, and motion assets for video content in coordination with the Video Content Creator.
• Perform light retouching and optimization of social media visuals, including before-and-after photos, while preserving authenticity and ensuring preparation for digital publishing and cross-platform performance.
• Build and maintain Figma and Adobe Suite templates to streamline recurring design workflows and ensure efficient asset creation.
• Adapt trending formats, layouts, and visual storytelling techniques to keep content current, engaging, and aligned with platform-specific best practices.
• Translate clinic brand identities into visually consistent, high-impact social media campaigns that resonate with target audiences.

📝 Enhancement Note: Responsibilities are heavily skewed towards digital content creation and social media, with a significant emphasis on AI tool integration and brand adaptation for multiple entities. The role requires not just design execution but also strategic thinking about how visuals perform on social platforms.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed, emphasizing practical experience and skill proficiency.

Experience:

• 2–4 years of experience in graphic design, with a strong preference for candidates with experience in a digital-first environment or agency setting focused on social media content.

Required Skills:

• Technical Proficiency:
  • Mastery of Figma, Adobe Illustrator, and Adobe Photoshop.
  • Demonstrated familiarity with AI visual generation tools (e.g., Leonardo AI, Midjourney, Runway).
  • Understanding of responsive and digital-first design principles.
• Creative Acumen:
  • Strong understanding of social media aesthetics, trends, and visual storytelling techniques.
  • Passion for beauty, aesthetics, and cultural trends relevant to the target demographic.
  • Ability to design for multiple brands while maintaining visual harmony and brand integrity.
• Collaboration & Communication:
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
  • Adaptability to fast-paced environments and short feedback cycles, common in dynamic marketing and content production workflows.
• Language:
  • English proficiency, advanced (C1) level, both spoken and written, is essential for clear communication and collaboration.

Preferred Skills:

• Experience with CapCut or After Effects for creating motion graphics and video elements.
• Proven ability to translate brand identity into engaging social media campaigns.
• Experience with digital publishing optimization and cross-platform performance considerations.

📝 Enhancement Note: The emphasis on AI tools, social media trends, and cross-functional collaboration indicates a modern creative operations role. Proficiency in Figma is particularly highlighted, suggesting its central role in the design workflow. The language requirement (C1 English) is a significant qualification for a remote contractor role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of diverse social media graphics and campaigns across various platforms (Instagram, TikTok, Facebook, LinkedIn), demonstrating an understanding of platform-specific design best practices.
• Examples of AI-generated or AI-enhanced imagery, highlighting the ability to integrate these tools effectively and produce high-quality, aesthetically pleasing results.
• Case studies or examples illustrating the adaptation of brand guidelines for multiple distinct brands or clinic identities.
• Demonstrations of visual systems development, such as cohesive content calendar themes or campaign visual frameworks.
• Work samples that include static graphics, motion graphics, thumbnails, and banners for video content.

Process Documentation:

• While not explicitly stated as a requirement for submission, candidates are expected to articulate their design process, including:
  • Workflow for adapting trending formats and visual storytelling techniques.
  • Methods for collaborating with copywriters, video editors, and project managers.
  • Approach to iterating on designs based on feedback and performance data.
  • Strategies for maintaining brand consistency and optimizing visuals for digital publishing.
  • Experience in building and utilizing templates (Figma, Adobe Suite) for efficiency.

📝 Enhancement Note: The portfolio is the primary tool for demonstrating capabilities. It should not only display visual output but also the strategic thinking behind it, particularly concerning social media performance, AI integration, and multi-brand management. Articulating the design process during interviews will be crucial.

💵 Compensation & Benefits

Salary Range: As this is a contractor role in Colombia and specific figures are not provided, a competitive hourly or project-based rate would be expected. Based on industry standards for mid-level graphic designers with social media and AI tool expertise in a remote capacity, and considering the cost of living in Colombia, an estimated range would be between $15 - $30 USD per hour. This range accounts for the specialized skills (AI tools, motion graphics) and the remote contractor nature of the position.

Benefits:

• Equity: Employees receive equity in Adoreal, aligning personal success with company growth.
• Growth Opportunities: Limitless promotions and growth opportunities, driven by performance and dedication.
• Flexible Work Environment: Remote work arrangement allows for flexibility in location.

Working Hours:

• The role is listed with an implied 40-hour work week, typical for a full-time contractor. However, as a contractor, flexibility in scheduling may be negotiable, provided project deadlines and collaboration needs are met.

📝 Enhancement Note: The compensation estimate is based on general market data for remote graphic designers with specialized skills. The primary benefit highlighted is equity, which is unusual for a contractor role and might indicate a path towards full-time employment or equity grants for long-term contractors. The "limitless promotions and growth opportunities" suggest a strong performance-driven culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Vertical SaaS (Software as a Service) in elective medicine, focusing on improving consumer experiences, outcomes, and predictability. Company Size: Described as "fast-growing," with an implied team that is ambitious and results-oriented. The LinkedIn data suggests a company size of 51-200 employees. Founded: The founding date is not explicitly provided, but the description indicates it is an established entity that is now scaling rapidly.

Team Structure:

• The Graphic Designer will work within a collaborative environment that includes content, video, and social media teams.
• Close collaboration with copywriters, video editors, and project managers is expected.
• The company culture emphasizes a flat hierarchy with opportunities for rapid advancement based on merit and performance.

Methodology:

• Data-Driven & Efficiency Focused: The company prioritizes "incentiviz[ing] efficient results & people over process and focus only on the work that creates the most value for our stakeholders." This suggests a results-oriented approach where efficiency and impact are paramount.
• Innovation & Problem Solving: "We innovate by finding the right problems, then solving them. We thrive on change that minimizes complexity and improves situations for our stakeholders." This indicates a culture that embraces challenges and seeks innovative solutions.
• Candid Communication: "We always share relevant information and admit our mistakes freely and openly." This promotes transparency and a solution-oriented mindset.

Company Website: Adoreal.com

📝 Enhancement Note: Adoreal's culture is characterized by high ambition, a focus on results and efficiency, and a commitment to innovation. The emphasis on "people over process" suggests a dynamic environment where individual contributions and problem-solving are highly valued, which is common in fast-growing SaaS companies. The mention of "transforming our industry" speaks to a disruptive mindset.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer, positioned to support growth through creative asset production and automation of content processes. This role is not directly in traditional RevOps or Sales Ops but supports GTM functions through creative output.

Reporting Structure: Likely reports to a Creative Director, Marketing Manager, or Head of Content, depending on the specific team structure. The emphasis on collaboration suggests regular interaction with multiple team leads.

Operations Impact:

• The role directly impacts marketing and sales enablement by creating visually compelling content that drives engagement, brand awareness, and potentially lead generation through social media channels.
• By leveraging AI tools and streamlining design workflows with templates, the designer contributes to operational efficiency in content production, allowing marketing and sales teams to scale their efforts more effectively.
• The visual consistency and quality maintained by the designer directly influence brand perception and the overall effectiveness of Adoreal's and its partner clinics' GTM strategies.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI visual tools, motion graphics (After Effects/CapCut), and advanced Figma workflows.
• Brand Management: Take on responsibility for managing visual identity across a larger portfolio of clinic brands.
• Creative Leadership: Potentially move into a Senior Graphic Designer, Art Director, or Lead Designer role as the company and its creative needs expand.
• Cross-Functional Movement: With a strong understanding of GTM needs, opportunities to transition into marketing coordination, content strategy, or even sales operations with a creative focus could emerge.
• Performance-Driven Advancement: Adoreal explicitly states "limitless promotions and growth opportunities, driven only by your performance and dedication."

📝 Enhancement Note: The growth opportunities are framed around performance and company expansion, suggesting that individuals who demonstrate initiative and deliver results can rapidly advance. The role offers a unique intersection of creative execution and operational efficiency within the GTM function.

🌐 Work Environment

Office Type: Fully Remote, with a focus on asynchronous communication and digital collaboration tools. Office Location(s): The role is based in Colombia, implying that candidates should be located within or legally authorized to work in Colombia. This also suggests alignment with Colombian time zones (e.g., UTC-5, UTC-4).

Workspace Context:

• Collaborative Digital Space: Expect to use platforms like Slack, Figma, Google Workspace, and potentially project management tools for communication and collaboration.
• Tools & Technology: Access to industry-standard design software (Adobe Suite, Figma) and emerging AI visual tools is a given.
• Team Interaction: While remote, proactive engagement with team members through video calls, instant messaging, and shared documents is crucial for maintaining a cohesive workflow and team spirit.

Work Schedule:

• As a contractor, a 40-hour work week is implied. However, remote work often allows for flexibility in daily scheduling, provided that core working hours for collaboration and responsiveness are maintained, especially considering potential time zone differences within the team or with US-based stakeholders.

📝 Enhancement Note: The remote nature demands strong self-discipline and proactive communication. Candidates should be comfortable with digital collaboration tools and asynchronous workflows. The location requirement (Colombia) is important for compliance and potential time zone alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your resume and a brief assessment of your fit for the role and company culture, potentially including a short questionnaire.
• Portfolio Review & Creative Challenge: A significant part of the process will involve presenting your portfolio. Be prepared to discuss your design process, reasoning behind your creative choices, and how you've tackled challenges. A practical design exercise or challenge may be assigned, focusing on social media assets, AI tool usage, or multi-brand adaptation.
• Team/Manager Interviews: Interviews with potential managers and team members to assess collaboration skills, communication style, and cultural fit.
• Final Evaluation: Discussion around your experience, understanding of Adoreal's mission, and how you can contribute to their growth objectives.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your social media design skills, AI tool proficiency, and ability to adapt to different brand aesthetics.
• Highlight Process: For each project, explain your thought process, the problem you were solving, your creative approach, the tools you used (especially AI), and the outcomes or impact of your work.
• Quantify When Possible: If you have metrics on engagement, reach, or conversions driven by your designs, include them.
• Showcase AI Integration: Clearly label and explain your use of AI tools, demonstrating your understanding of their capabilities and limitations, and how you achieve high-quality results.
• Be Ready for Adaptation: Prepare to discuss how you would approach designing for Adoreal's specific brands or a hypothetical campaign.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge brief. Ask clarifying questions if needed.
• Focus on Social Media: Anticipate challenges related to creating engaging social media content under tight deadlines.
• Integrate AI: Be prepared to incorporate AI tools into your solution if applicable and if the brief allows.
• Articulate Your Solution: Clearly explain your design choices, rationale, and how your solution meets the objectives of the brief.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and practical design skills, especially concerning social media and AI integration. Be prepared to articulate your creative process and demonstrate how you align with Adoreal's values of innovation, efficiency, and results.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (core for template building and collaboration), Adobe Illustrator, Adobe Photoshop.
• AI Visual Tools: Leonardo AI, Midjourney, Runway (familiarity and practical application are key).
• Motion Graphics (Preferred): CapCut, After Effects.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how designs perform on social media platforms (e.g., engagement rates, click-through rates) will be beneficial. Familiarity with social media analytics dashboards is a plus.

CRM & Automation:

• No direct CRM or automation tool requirements are listed for this role. However, the company's mention of "sales and marketing automation" suggests an awareness of how creative assets integrate into broader automated marketing workflows.

📝 Enhancement Note: Proficiency in Figma and the Adobe Suite is non-negotiable. A strong, demonstrated ability to use and experiment with AI visual tools is a significant differentiator. Experience with motion graphics tools will make a candidate more competitive.

👥 Team Culture & Values

Operations Values:

• Company-First Mentality: Prioritize Adoreal's success over individual ego or preferences.
• Transparency & Accountability: Openly share information and admit mistakes, fostering a culture of continuous improvement.
• Innovation & Problem-Solving: Seek out and solve complex problems with innovative solutions that minimize complexity.
• Efficiency & Value Creation: Focus on work that generates the most value, prioritizing efficient results.
• Humility & Excellence: Maintain quiet confidence, a thirst for excellence, and inspire others.
• Respect & Teamwork: Treat all teammates with respect, regardless of level.
• Continuous Improvement: Steadfast pursuit of bettering oneself, colleagues, and the company.

Collaboration Style:

• Candid and Solution-Oriented: Open communication, direct feedback, and a focus on finding solutions.
• Cross-Functional Integration: Seamless collaboration with content, video, social media, and project management teams.
• Agile and Responsive: Ability to adapt quickly to feedback and changing project needs in a fast-paced environment.

📝 Enhancement Note: Adoreal's core principles are deeply ingrained in their culture. Candidates should be prepared to demonstrate how their work and interactions align with these values, particularly the emphasis on efficiency, innovation, and a collaborative, results-driven approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the latest AI tools and techniques for visual creation and refinement.
• Balancing Brand Consistency with Platform Trends: Creatively adapting brand identity to meet the dynamic demands of various social media platforms while maintaining a cohesive visual system.
• Multi-Brand Management: Effectively designing for multiple distinct clinic brands, ensuring each has a unique yet consistent visual presence.
• Remote Collaboration Dynamics: Maintaining strong communication and workflow efficiency in a fully remote, asynchronous environment.
• Performance-Driven Expectations: Delivering high-impact visuals consistently in a fast-paced, results-oriented culture.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunity to become an expert in cutting-edge AI visual generation and editing tools.
• Social Media Strategy: Gain deeper insights into social media marketing, content strategy, and performance optimization.
• Cross-functional Exposure: Work closely with diverse teams, broadening understanding of marketing, content production, and GTM operations.
• Performance-Based Advancement: Direct path for career progression based on demonstrated impact and skill development.
• Equity Participation: A unique opportunity for a contractor to gain equity, aligning personal growth with company success.

📝 Enhancement Note: The challenges presented offer significant opportunities for professional development. Candidates who are proactive learners and adaptable to new technologies will thrive. The equity component is a significant growth opportunity rarely seen in contractor roles.

💡 Interview Preparation

Strategy Questions:

• "How do you stay current with social media trends and visual aesthetics for platforms like TikTok and Instagram?" (Preparation: Research current trends, identify key visual elements, and explain how you'd adapt them.)
• "Describe your process for using AI tools like Midjourney or Leonardo AI to create high-quality imagery. What are the pros and cons you've encountered?" (Preparation: Be ready to walk through your workflow, potential prompts, refinement techniques, and discuss limitations.)
• "How would you ensure visual consistency across multiple distinct clinic brands while still allowing each to have its unique identity?" (Preparation: Discuss brand guideline adaptation, mood boards, and template usage.)
• "Imagine you need to create a set of social media graphics for a new product launch. Walk me through your approach from brief to final delivery." (Preparation: Detail your steps, collaboration points, and how you'd incorporate feedback.)

Company & Culture Questions:

• "What appeals to you about Adoreal's mission and our approach to transforming the elective medicine industry?" (Preparation: Research Adoreal's website, understand their business model, and connect it to your own career aspirations.)
• "How do you align with our core values, particularly 'We incentivize efficient results & people over process' and 'We innovate by finding the right problems, then solving them'?" (Preparation: Prepare specific examples from your past experience that demonstrate these values.)
• "How do you handle short feedback cycles and adapt your work quickly?" (Preparation: Provide examples of situations where you've successfully managed rapid iteration and feedback.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the objective, your role, the challenges, your creative solution (including AI usage), and the impact.
• Visual Clarity: Ensure your presentation is visually clean and professional, mirroring the quality you aim to produce.
• Tool Demonstration: Be prepared to briefly demonstrate your proficiency in Figma or show examples of template usage.
• Focus on Impact: Emphasize how your designs contributed to campaign goals, engagement, or brand perception.
• AI Integration: Clearly articulate where and how AI tools were used and the value they added.

📝 Enhancement Note: Prepare to showcase not just your design skills but also your strategic thinking, adaptability, and alignment with Adoreal's unique culture and values. The emphasis on AI and efficiency will be key themes.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Tailor your Resume: Highlight your experience with social media design, AI tools, Figma, and the Adobe Suite. Quantify achievements where possible, especially regarding engagement or efficiency gains.
• Curate a Powerful Portfolio: Select 3-5 key projects that best demonstrate your skills in social media graphics, AI integration, multi-brand adaptation, and visual storytelling. Ensure your portfolio is easily accessible (e.g., via a link) and clearly showcases your work.
• Prepare Your Case Studies: Be ready to discuss your design process, creative rationale, and the impact of your work during the interview. Practice presenting your portfolio and any design challenges.
• Research Adoreal: Understand their business model, mission, and company values. Think about how your design skills can directly support their growth and industry transformation goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---