melin Performance Media Content Designer

📍 Job Overview

Job Title: Performance Media Content Designer
Company: OluKai-Kaenon-melin-Roark (melin)
Location: San Clemente, California
Job Type: Full-time
Category: Creative & Media / Marketing / Art & Design
Date Posted: January 24, 2026
Experience Level: Mid-Senior Level (3-5+ years)
Remote Status: Hybrid (4 days in-office mandatory)

🚀 Role Summary

• This role is crucial for scaling high-impact digital content across social performance-driven channels, focusing on video and motion media.
• The position involves creating, iterating, and optimizing creative assets for paid and organic media on platforms like TikTok, Meta, Google/YouTube, and emerging channels.
• It requires a strong understanding of how creative elements directly influence media performance and a commitment to upholding premium brand standards.
• The Performance Media Content Designer will own post-production workflows, including editing, variation testing, and creative optimization to drive campaign success.

📝 Enhancement Note: While the job title is "Content Designer," the responsibilities and required skills clearly indicate a specialization in Performance Media Design, with a strong emphasis on video post-production and optimization for digital advertising channels. This role sits at the intersection of creative execution and performance analytics, a key area within modern marketing operations and GTM strategies.

📈 Primary Responsibilities

• Creative Execution & Optimization: Brief, execute post-production, and optimize performance-focused creative across both video and static formats, ensuring alignment with campaign objectives and channel best practices.
• Post-Production Workflow Management: Own and manage post-production workflows, including video editing, creating variations for A/B testing, and implementing optimizations based on performance data.
• Cross-Functional Collaboration: Partner closely with the creative content team on strategic planning, ideation sessions, and creative testing strategies to ensure cohesive and effective campaign development.
• Performance Insight Integration: Collaborate with E-COMM and Marketing teams to translate performance insights, campaign data, and user feedback directly into actionable creative decisions and future content iterations.
• Trend & Channel Adaptation: Continuously iterate on creative concepts by staying abreast of channel performance trends, emerging social media dynamics, and platform-specific best practices to maximize engagement and conversion.
• Campaign Support: Support the in-house studio content creator and Social Media team in the execution of campaigns, ensuring timely delivery of assets and adherence to project timelines.

📝 Enhancement Note: The emphasis on "performance-focused creative," "optimizing creative for paid and organic media," and "incorporating performance insights into creative decisions" highlights this role's direct impact on Go-To-Market (GTM) strategies. The responsibilities are geared towards driving measurable results through creative assets, which is a core function of revenue-driving operations.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Motion Design, or a related creative discipline is preferred.

Experience:

• 3-5+ years of experience in post-production editing, with a preference for experience within an in-house creative or brand marketing department.

Required Skills:

• Video Post-Production: Proficiency in Adobe Premiere and After Effects for video editing, motion graphics, and post-production workflows.
• Digital Design Tools: Experience with Figma for digital layout design, file exports, and creating variations of static creative.
• Performance-Driven Creative: Demonstrated understanding of how creative elements drive performance on social media and digital advertising platforms.
• Brand Aesthetic Alignment: Clear attention to detail to ensure all content meticulously aligns with melin's premium brand aesthetic and creative direction.
• Organizational & Analytical Skills: Strong organizational, analytical, and problem-solving capabilities with exceptional attention to detail and a proven ability for follow-through.
• Communication & Self-Management: Excellent written and verbal communication skills, comfort presenting to senior leadership, and the ability to be a highly productive self-starter.
• File Preparation: Proficiency with preparing files for digital platforms, understanding social safety zones, optimal file sizes, and format best practices.

Preferred Skills:

• Experience with emerging media channels and their creative requirements.
• Familiarity with A/B testing methodologies for creative assets.
• Understanding of e-commerce marketing principles and conversion rate optimization (CRO).
• Passion for premium products, brand building, and specifically the melin brand.

📝 Enhancement Note: The requirement for 3-5+ years of experience and a Bachelor's degree positions this role at a mid-to-senior level within the creative operations function. The emphasis on Adobe Premiere, After Effects, and Figma suggests a need for technical proficiency in core design and editing software, critical for efficient content production and iteration cycles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Focused Examples: Showcase a minimum of 3-5 distinct projects demonstrating experience in creating and optimizing creative content (video and static) specifically for paid social or performance media campaigns.
• Process Documentation: Include case studies or descriptions that detail your process for briefing, executing, and iterating on creative based on performance data and channel insights.
• Tool Proficiency Showcase: Highlight examples that clearly utilize Adobe Premiere, After Effects, and Figma, showcasing your capabilities in video editing, motion graphics, and digital layout.
• Results-Oriented Content: Prioritize examples where you can articulate the impact of your creative contributions on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, or cost per acquisition (CPA).

Process Documentation:

• Workflow Design: Demonstrate understanding of end-to-end content creation workflows, from initial brief and ideation through post-production, optimization, and final asset delivery.
• Iteration & Optimization: Provide examples of how you have iterated on creative concepts based on performance feedback, A/B testing results, or emerging trends to improve campaign outcomes.
• Performance Analysis Integration: Illustrate how you incorporate performance insights and data analysis into your creative decision-making process to drive continuous improvement.

📝 Enhancement Note: For a Creative Designer role focused on performance media, a portfolio is paramount. It should not just display aesthetic capabilities but also a strategic understanding of how creative drives business outcomes. Applicants should be prepared to discuss the "why" behind their creative choices and the data that informed them.

💵 Compensation & Benefits

Salary Range: $70,304 - $80,000 per year (based on experience)

Bonus Opportunity:

• Opportunity for an annual bonus, performance-dependent.

Benefits:

• Health & Wellness: Medical, Dental, and Vision insurance; Company-paid life insurance.
• Retirement: 401k with employer match.
• Time Off: 15 Days of PTO accrued annually, with an additional day added each year of service; 3 Floating Holidays per year.
• Perks: Complimentary meals provided Monday - Thursday; Generous product gift program and all brand discounts; 5-year and 10-year Milestone Anniversary travel gifts; Paid beach and giveback days; Bi-annual team building events and other in-person celebrations.
• Growth: Growth opportunities within the Archipelago family of brands (melin, OluKai, Kaenon, Roark).

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. The hybrid model allows for some flexibility, but the role requires significant in-office presence.

📝 Enhancement Note: The salary range provided is competitive for a mid-level creative role with specialized performance media skills in the Southern California market. The inclusion of an annual bonus and robust benefits package, particularly the complimentary meals and product perks, indicates a company culture that values employee well-being and engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel & Accessories (specifically headwear, footwear, and lifestyle apparel). The company operates within a competitive D2C e-commerce landscape. Company Size: Part of the Archipelago Companies, which suggests a larger organizational framework but likely a more focused, "elite, yet small team" dynamic within the melin brand itself. This implies a fast-paced, entrepreneurial environment. Founded: While specific founding dates for the parent company aren't provided, melin is known for its premium headwear, suggesting a focus on quality and craftsmanship. The Archipelago Companies aim to build and scale premium lifestyle brands.

Team Structure:

• Creative Team: This role is part of the internal Creative team, working alongside other designers and content creators.
• Cross-Functional Collaboration: Close partnership is expected with E-COMM and Marketing teams, indicating a highly integrated GTM approach.
• Reporting: The role likely reports to a Creative Director or Marketing Manager, with direct interaction with senior leadership.

Methodology:

• Data-Driven Creativity: The core methodology involves using performance insights to inform and iterate on creative content, aiming for measurable impact.
• Agile Content Production: The fast-paced environment suggests an agile approach to content creation, allowing for rapid iteration and deployment.
• Brand Stewardship: A strong emphasis on maintaining a premium brand aesthetic and storytelling across all touchpoints.

Company Website: https://www.olukai.com/ (This links to the parent company's general site, with melin having its own presence at melin.com)

📝 Enhancement Note: The "elite, yet small team of 'A players'" description points to a high-performance culture where individual contributions are highly valued and expected. The integration of multiple lifestyle brands under Archipelago suggests opportunities for broader exposure and potential cross-brand collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-career specialist within the creative operations and GTM function. It requires a blend of technical design skills and strategic understanding of media performance. Reporting Structure: The Performance Media Content Designer will likely report to a Creative Lead or Marketing Manager. They will collaborate closely with E-COMM and Social Media teams, providing visibility and interaction with various marketing functions. Operations Impact: The primary impact will be on the effectiveness and efficiency of digital advertising campaigns. By creating optimized creative assets, this role directly contributes to improving key marketing metrics such as customer acquisition cost (CAC), return on ad spend (ROAS), and overall campaign ROI. This is a critical lever for revenue growth.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in performance media creative, potentially leading to roles like Senior Performance Creative Designer or Creative Strategist.
• Cross-Brand Exposure: With Archipelago's portfolio, there's potential to contribute to creative strategies for other brands within the company, broadening experience.
• Leadership Potential: As experience grows, opportunities may arise to mentor junior designers, lead specific creative projects, or move into team lead positions within the creative department.
• Skill Expansion: Opportunities to develop skills in areas like advanced analytics, A/B testing strategy, or even broader marketing campaign management.

📝 Enhancement Note: The description emphasizes "growth opportunities within the Archipelago family of brands," which is a significant draw for ambitious professionals. This suggests a clear pathway for career development beyond a single brand or role, fostering long-term engagement and skill diversification.

🌐 Work Environment

Office Type: Hybrid position with a mandatory 4 days per week in the San Clemente, CA office. This indicates a strong emphasis on in-person collaboration and team cohesion. Office Location(s): San Clemente, California (92673). This coastal location offers a desirable work environment.

Workspace Context:

• Collaborative Hub: The office environment is designed to foster collaboration, particularly important for the creative team working with marketing and e-commerce departments.
• Dog-Friendly Office: A key perk that contributes to a relaxed and positive work atmosphere.
• Resources: Access to an in-house studio and content creator suggests a well-equipped creative department.
• Team Interaction: Opportunities for daily interaction with talented colleagues who share a passion for the melin brand.

Work Schedule:

• While a standard 40-hour work week is implied, the hybrid model offers one day of remote work per week, providing a degree of flexibility. The mandatory in-office days are crucial for team integration and project collaboration.

📝 Enhancement Note: The mandatory 4-day in-office requirement is a strong signal about the company's preference for collaborative workflows and in-person synergy, which is common in creative and marketing-heavy environments where spontaneous ideation and real-time feedback are valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio to assess qualifications and creative output.
• Creative Assessment/Portfolio Review: A dedicated session to deep-dive into the candidate's portfolio, discussing specific projects, creative rationale, and performance impact. This is where the "process and systems" aspect will be heavily scrutinized.
• Skills-Based Task/Challenge: A potential exercise involving editing a short video clip, creating variations of static creative, or responding to a creative brief under timed conditions to assess practical skills and problem-solving abilities.
• Team/Stakeholder Interviews: Meetings with members of the Creative, Marketing, and E-COMM teams to evaluate cultural fit, collaboration style, and communication skills.
• Leadership Interview: A final discussion with senior management to assess strategic thinking, alignment with brand values, and overall suitability for the role.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly articulate the objective, your role, the creative solution, and the quantifiable results (e.g., "Increased CTR by 15%," "Reduced CPA by 10%").
• Showcase Process: Be prepared to walk through your workflow for a specific project, explaining your decision-making process, tool usage, and how you incorporated performance feedback.
• Highlight Iteration: Demonstrate instances where you iterated on creative based on data or testing, showing your adaptability and commitment to optimization.
• Tailor to melin: Emphasize projects that align with melin's premium aesthetic and target audience. Show you understand their brand.
• Video & Static Balance: Ensure your portfolio includes strong examples of both video post-production and static layout design, as required by the role.

Challenge Preparation:

• Practice Editing: Rehearse quick editing tasks in Adobe Premiere and After Effects. Be ready to demonstrate proficiency under pressure.
• Figma Proficiency: Be prepared to quickly mock up simple layouts or variations in Figma.
• Creative Brief Response: Practice responding to hypothetical creative briefs, focusing on strategic thinking, target audience, and channel-specific approaches.
• Performance Metrics: Familiarize yourself with common digital advertising metrics (CTR, CPA, ROAS, Conversion Rate) and how creative impacts them.

📝 Enhancement Note: The emphasis on "performance-focused creative" and "optimizing creative for paid and organic media" means the interview process will likely heavily scrutinize the candidate's ability to connect creative output with measurable business results. A strong portfolio demonstrating this linkage is critical.

🛠 Tools & Technology Stack

Primary Creative Tools:

• Video Editing: Adobe Premiere Pro (essential for post-production, editing, and basic motion graphics).
• Motion Graphics: Adobe After Effects (essential for advanced motion graphics, visual effects, and dynamic creative elements).
• Digital Design & Layout: Figma (used for creating static creative, resizing assets, and digital layout design).

Content & Asset Management:

• Potential use of DAM (Digital Asset Management) systems for organizing and distributing creative assets, though not explicitly mentioned.
• Experience with cloud storage solutions for file sharing and collaboration.

Collaboration & Project Management:

• Tools like Slack, Asana, Trello, or similar platforms for team communication and project tracking.

Analytics & Reporting (for context):

• While not direct tools for this role, familiarity with platforms like Google Analytics, Meta Ads Manager, TikTok Ads Manager, and YouTube Analytics is beneficial for understanding performance insights that inform creative decisions.

📝 Enhancement Note: Proficiency in Adobe Premiere Pro, After Effects, and Figma are non-negotiable technical requirements for this role, forming the core of the creative production workflow. Understanding how these tools integrate with performance marketing platforms is key.

👥 Team Culture & Values

Operations Values:

• Excellence & Premium Quality: A core value is investing "more thought, time and care" into products and creative, aligning with melin's premium brand positioning.
• "A Player" Mentality: Eagerness to join an "elite, yet small team" suggests a culture that values high performers, proactivity, and a strong work ethic.
• Collaboration & Teamwork: The need to "collaborate with the creative content team" and "partner closely with ECOM and Marketing teams" highlights the importance of teamwork and cross-functional synergy.
• Data-Driven Iteration: A commitment to using performance insights to continuously improve creative, indicating a culture that values learning and adaptation.
• Passion for Brand: A shared love for melin and premium products is a unifying cultural element.

Collaboration Style:

• Integrated GTM: The role demands a tightly integrated collaboration style with Marketing and E-COMM teams, ensuring creative efforts directly support sales and marketing objectives.
• Feedback Loop: An open feedback loop is implied, where performance data informs creative, and creative outcomes are analyzed to refine future strategies.
• Proactive Communication: As a self-starter, proactive communication with colleagues and leadership is expected to ensure alignment and efficient project execution.

📝 Enhancement Note: The company culture appears to be high-energy, results-oriented, and collaborative, with a strong emphasis on brand integrity and continuous improvement through data. The "dog-friendly office" and "complimentary meals" add to a supportive and engaged work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetic and Performance: A key challenge will be creating content that is both visually premium and strategically optimized for direct response and conversion across diverse platforms.
• Rapid Iteration Demands: The fast-paced nature of social media and performance marketing requires quick turnaround times for creative updates and new asset development.
• Platform Nuances: Adapting creative strategies and execution to the unique demands and algorithms of platforms like TikTok, Meta, and YouTube.
• Data Interpretation: Effectively translating complex performance data into actionable creative insights and communicating these to the wider team.

Learning & Development Opportunities:

• Performance Marketing Expertise: Deepen understanding of digital advertising strategies, media buying, and campaign optimization through hands-on experience.
• Advanced Creative Techniques: Opportunity to master advanced video editing and motion graphics techniques within professional, high-stakes environments.
• Brand Strategy: Gain insights into premium brand building and direct-to-consumer (DTC) marketing strategies across multiple lifestyle brands.
• Cross-Functional Skill Development: Exposure to e-commerce operations, marketing analytics, and campaign management through close collaboration.

📝 Enhancement Note: The challenges are inherent to performance marketing creative roles, requiring adaptability, strong analytical skills, and a keen eye for both aesthetics and effectiveness. The growth opportunities are substantial, particularly for those looking to specialize in performance-driven creative within the premium lifestyle sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a piece of creative content. What was the data, what changes did you make, and what was the outcome?" (Focus on your process of analysis and iteration.)
• "How do you balance maintaining a premium brand aesthetic with the need for direct-response creative on platforms like TikTok or Meta?" (Demonstrate understanding of brand vs. performance.)
• "Walk us through your typical workflow for creating a performance-focused video ad, from brief to final asset." (Highlight your use of tools like Premiere Pro, After Effects, and Figma, and your process for optimization.)

Company & Culture Questions:

• "Why are you interested in melin and the Archipelago Companies specifically?" (Showcase research into the brand, its products, and its values.)
• "How do you handle constructive criticism on your creative work, especially when it comes from non-creative stakeholders?" (Assess your collaboration and receptiveness to feedback.)
• "Describe your experience working in a fast-paced, high-performance environment. How do you manage your workload and prioritize tasks?" (Highlight your self-starter and organizational skills.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the problem/goal, your creative solution, the tools you used, and the measurable results.
• Data Integration: Clearly articulate how data influenced your creative decisions and the impact of your work on key performance indicators (KPIs).
• Tool Demonstration: Be ready to briefly explain or demonstrate how you used specific features in Premiere Pro, After Effects, or Figma to achieve your desired outcome.
• Brand Alignment: Connect your work back to melin's premium brand identity and target audience.

📝 Enhancement Note: Interviewers will be looking for candidates who can demonstrate a clear link between their creative output and business results. Be prepared to discuss metrics, optimization strategies, and your understanding of how creative drives performance in a GTM context.

📌 Application Steps

To apply for this Performance Media Content Designer position:

• Submit your application through the provided BambooHR link: https://archipelagocos.bamboohr.com/careers/664
• Portfolio Customization: Ensure your portfolio prominently features examples of performance-driven creative (video and static) and clearly articulates the results achieved. Tailor your selection to highlight experience with platforms like TikTok, Meta, and YouTube.
• Resume Optimization: Update your resume to emphasize your experience with Adobe Premiere Pro, After Effects, and Figma, as well as your involvement in post-production, creative optimization, and performance marketing campaigns. Use keywords from the job description.
• Interview Preparation: Practice articulating your creative process, explaining how you use performance data to iterate on creative, and preparing case studies that showcase your problem-solving skills and impact.
• Company Research: Thoroughly research melin, its products, target audience, and the Archipelago Companies. Understand their brand aesthetic and marketing approach to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The date posted (January 24, 2026) is in the future; this is likely a placeholder or error in the source data.

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