Medior/Senior UX/UI Visual Designer

📍 Job Overview

Job Title: Medior/Senior UX/UI Visual Designer

Company: Sana Commerce

Location: Medellín, Antioquia, Colombia

Job Type: Full-time

Category: Design Operations / GTM Design

Date Posted: March 03, 2026

Experience Level: Medior/Senior (5-8+ years)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Execute and evolve the visual brand identity across all digital and physical touchpoints, ensuring cohesive brand strategy and visual excellence.

• Deliver high-fidelity UI designs for Sana's website and digital experiences, focusing on conversion-driven interfaces through strong layout, typography, and motion principles.

• Build, maintain, and scale a robust Figma-based design system, encompassing components, tokens, reusable patterns, and comprehensive documentation.

• Design and produce a wide range of digital marketing assets, including landing pages, ads, social visuals, infographics, and reports, ensuring clarity, hierarchy, and brand consistency.

• Manage the creation of physical materials like event collateral, signage, and merchandise, overseeing vendor-ready print outputs.

📝 Enhancement Note: While this role is primarily for a Visual Designer, its deep involvement in UI design, design systems, and cross-functional collaboration with marketing and development teams places it within the broader scope of GTM (Go-To-Market) Design Operations. The emphasis on brand translation and conversion-driven interfaces highlights its strategic importance in supporting marketing and sales enablement efforts.

📈 Primary Responsibilities

• Translate brand strategy into cohesive visual systems and provide creative direction across digital, motion, content, and print touchpoints.

• Design high-fidelity UI interfaces for Sana's website and digital platforms, applying advanced principles of layout, typography, color theory, and digital motion cues to optimize user experience and drive conversions.

• Develop, document, and maintain a comprehensive Figma design system, including component architecture, variants, auto-layout, variables/tokens, and reusable templates to ensure brand consistency and design efficiency across the organization.

• Create compelling digital marketing assets such as landing pages, advertisements, social media graphics, infographics, and reports, ensuring clarity, hierarchy, and strict adherence to brand guidelines.

• Produce high-quality physical materials, including event collateral, signage, and merchandise, and manage the entire print production process from design to vendor-ready output.

• Collaborate closely and effectively with brand, marketing, development, and leadership teams, presenting design rationale clearly and ensuring accurate implementation of designs.

• Actively participate in design critiques and provide constructive feedback to peers and stakeholders to elevate the overall design quality and strategic impact.

📝 Enhancement Note: The responsibilities emphasize a dual focus on strategic brand execution and tactical UI/digital asset creation. The requirement to build and maintain a design system indicates a need for proactive process management and scalability, crucial for operations-oriented roles within design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is essential.

Experience: 5 to 8+ years of professional experience in UI, visual, and brand design.

Required Skills:

• Proven expertise in UI, visual, and brand design, demonstrated through a strong portfolio showcasing high-end digital craft and brand execution.

• Expert-level proficiency in Figma, including advanced features such as component architecture, variants, auto-layout, variables/tokens, prototyping, and library documentation.

• Strong foundation in visual design principles: mastery of layout, composition, typography, color theory, hierarchy, and digital motion cues.

• Experience designing and managing analogue/print materials, with a solid understanding of production standards, prepress workflows, and vendor collaboration.

• Craft-driven mindset with exceptional attention to detail, capable of building scalable systems and managing multiple projects concurrently and independently.

Preferred Skills:

• Proficiency with core design tools: Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign.

• Bonus skills in motion design tools such as Adobe After Effects.

• Familiarity with basic photography principles.

• Experience with 3D design tools like Blender or Spline.

📝 Enhancement Note: The required experience level (5-8+ years) suggests a mid-to-senior level role. The emphasis on Figma expertise, design systems, and cross-functional collaboration points towards an operations-minded designer who can contribute to process efficiency and scalability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory and must showcase relevant visual, UI, and brand design work. Applications without a portfolio link or attachment will not be reviewed.

• Demonstrate high-end digital craft in UI design, focusing on polished, conversion-driven interfaces.

• Showcase strong brand-level execution, illustrating the ability to translate brand strategy into cohesive visual systems across various touchpoints.

• Include examples of digital marketing assets designed for clarity, hierarchy, and brand consistency.

Process Documentation:

• Showcase examples of building and maintaining scalable design systems within Figma, detailing component architecture, variants, auto-layout, and documentation practices.

• Present case studies that highlight the process of translating brand strategy into visual systems and creative direction.

• Include workflows demonstrating collaboration with marketing, development, and leadership teams, emphasizing clear communication of design rationale and implementation guidance.

• Illustrate experience in managing print production workflows, from design to vendor-ready output.

📝 Enhancement Note: The explicit requirement for a portfolio and its detailed specifications underscore the importance of practical, demonstrable skills. For a design operations-adjacent role, the portfolio should not only show aesthetic output but also the process, system thinking, and collaborative elements involved.

💵 Compensation & Benefits

Salary Range: Based on market research for Medior/Senior Visual Designers in Medellín, Colombia, with 5-8+ years of experience in the SaaS/e-commerce industry, a competitive salary range would typically be between COP 6,000,000 and COP 9,000,000 per month. This range accounts for the hybrid work model and the specialized skill set required.

Benefits:

• Competitive salary with potential for performance-based bonuses.

• Comprehensive health insurance coverage.

• Opportunities for professional development and continuous learning, including access to design workshops, conferences, and online courses.

• Generous paid time off (PTO) and national holidays.

• Hybrid work model offering flexibility with 3 days in the Medellín office and 2 days remote.

• Access to modern office facilities and collaborative workspaces.

• Potential for international collaboration and exposure within a growing SaaS company.

Working Hours: Full-time, approximately 40 hours per week, with flexibility inherent in the hybrid work arrangement. Standard business hours are expected, with potential for occasional adjustments to accommodate cross-time zone collaboration.

📝 Enhancement Note: Salary estimation is based on average compensation for similar roles in Medellín, Colombia, considering the specified experience level and industry. The benefits listed are typical for a full-time hybrid role at a growing SaaS company.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce Platform (SaaS) for Manufacturers, Distributors, and Wholesalers. Sana Commerce focuses on fostering lasting B2B relationships.

Company Size: Sana Commerce is a fast-growing SaaS company. While the exact size isn't specified, "fast-growing" suggests a dynamic environment with potential for rapid expansion and evolving processes.

Founded: 2007. This indicates a company with established roots but also a modern, agile approach to business and technology.

Team Structure:

• The Visual Designer will likely be part of a broader Design or Marketing team.

• Close, daily collaboration with Brand, Marketing, Developers, and Leadership is expected.

• Reporting structure is not specified but likely falls under a Design Lead or Marketing Manager.

Methodology:

• Data-Driven Design: The role emphasizes creating "conversion-driven interfaces," implying a need to use data and analytics to inform design decisions.

• Systemic Design: Building and maintaining a Figma design system points to a methodology focused on scalability, consistency, and efficiency.

• Agile Collaboration: Daily collaboration with various teams suggests an agile or iterative approach to project execution.

• Brand Stewardship: Translating brand strategy into visual systems highlights a focus on cohesive brand identity management.

Company Website: https://sana-commerce.com/

📝 Enhancement Note: Sana Commerce's culture emphasizes "Champions of Our League" (delivering value), "Supercharge Our Customers" (customer-centricity), "Determined to Grow" (continuous improvement), and "Bold Together" (collaboration). These values suggest an environment that rewards initiative, teamwork, and a results-oriented mindset, relevant for operations-focused roles.

📈 Career & Growth Analysis

Operations Career Level: This Medior/Senior UX/UI Visual Designer role represents a mid-to-senior level position within the design function. It requires a strong individual contributor with the ability to both execute high-quality creative work and contribute to foundational design operations through system building.

Reporting Structure: The role likely reports to a Design Manager, Head of Design, or potentially a Marketing Director, depending on the team's organizational structure. Collaboration will be extensive with development teams and marketing stakeholders.

Operations Impact: The Visual Designer's work directly influences Sana Commerce's brand perception, customer acquisition, and conversion rates. By creating cohesive visual systems, a robust design system, and impactful marketing assets, this role plays a critical part in GTM effectiveness, sales enablement, and customer engagement. The design system, in particular, contributes to operational efficiency by streamlining the design and development process.

Growth Opportunities:

• Specialization: Deepen expertise in UI design, design systems, brand strategy, or motion graphics.

• Leadership: Progress to a Senior Designer or Design Lead role, potentially managing projects or mentoring junior designers.

• Cross-functional Exposure: Gain deeper understanding of marketing strategy, product development, and B2B e-commerce by collaborating closely with these departments.

• Process Improvement: Contribute to refining design workflows, design system governance, and cross-team collaboration processes.

📝 Enhancement Note: The role offers a solid foundation for growth within a specialized design track or a move towards design operations leadership, focusing on process, systems, and efficiency.

🌐 Work Environment

Office Type: Hybrid work model, requiring 3 days per week in the Medellín office. This suggests a modern office space designed for collaboration and focused work.

Office Location(s): Medellín, Antioquia, Colombia. The specific office address is not provided but is in a major urban center.

Workspace Context:

• Collaborative Hub: The office environment is expected to foster collaboration, team meetings, and brainstorming sessions, especially on in-office days.

• Resource Access: Designers will have access to necessary hardware, software, and potentially specialized equipment for design work.

• Team Interaction: Regular face-to-face interaction with colleagues from design, marketing, and development teams will be a key aspect of the office experience.

Work Schedule: Full-time, with an expectation of 40 hours per week. The hybrid model offers flexibility, allowing for focused individual work remotely and collaborative efforts in the office. Standard business hours are typical, with potential for occasional flexibility to accommodate global team needs.

📝 Enhancement Note: The hybrid nature of the role indicates a balance between in-person collaboration and remote work flexibility, common in modern tech companies. This structure is designed to optimize both team synergy and individual productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and, critically, the portfolio. Applications without a portfolio will be rejected.

• Portfolio Review & Discussion: A dedicated session to walk through the portfolio, discussing design rationale, process, and impact. Expect questions on specific projects, design decisions, and problem-solving approaches.

• Skills Assessment/Challenge: Potentially a practical design exercise or a case study presentation focusing on UI design, brand application, or design system thinking.

• Cross-functional Interviews: Meetings with key stakeholders from Brand, Marketing, and Development teams to assess collaboration skills, communication, and cultural fit.

• Final Interview: Discussion with leadership to assess strategic thinking, alignment with company values, and overall fit for the role and team.

Portfolio Review Tips:

• Highlight Strategy & Process: For each project, clearly articulate the problem, your role, the strategy, the design process, and the outcome/impact.

• Showcase Figma Mastery: Detail your experience with Figma, especially regarding design systems, components, variants, auto-layout, and variables.

• Demonstrate Brand Cohesion: Include examples that clearly show how you translated brand strategy into visual systems across various touchpoints (digital and print).

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., conversion rates, engagement increases, efficiency gains from design systems).

• Tailor to Sana Commerce: Research Sana Commerce's brand and target audience. Showcase work that aligns with their B2B e-commerce focus and their company values.

Challenge Preparation:

• Design System Thinking: Be prepared to discuss how you would approach building or evolving a design system, including governance, contribution models, and documentation.

• Brand Application: Practice articulating how you would apply a given brand identity to different marketing materials or UI elements.

• Problem-Solving Scenarios: Prepare to discuss how you would approach common design challenges, such as improving conversion rates on a landing page or ensuring consistency across a complex digital product.

📝 Enhancement Note: The explicit emphasis on the portfolio and the description of the interview process suggest a rigorous evaluation focused on both creative output and operational design thinking. Candidates should prepare to articulate the "why" and "how" behind their design decisions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency is mandatory for UI design, prototyping, and design system management. This includes deep knowledge of components, variants, auto-layout, variables/tokens, and library documentation.

• Adobe Photoshop: Essential for image editing, manipulation, and asset creation.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and illustrations.

• Adobe InDesign: Required for the creation and management of print collateral and analogue materials.

Analytics & Reporting:

CRM & Automation:

Bonus Skills:

• Adobe After Effects: For motion graphics, UI animations, and dynamic digital assets.

• Photography Basics: For potential asset creation or art direction.

• 3D Tools (e.g., Blender, Spline): For modern visual design trends and asset creation.

📝 Enhancement Note: The core tools listed are standard for a visual and UI designer. The emphasis on Figma and design system components highlights the operational aspect of this role, focusing on scalable and efficient design practices.

👥 Team Culture & Values

Operations Values:

• Excellence & Value Delivery: Reflecting "Champions of Our League," the team likely values high-quality output that demonstrably contributes to business success and customer value.

• Customer Centricity: Aligned with "Supercharge Our Customers," a focus on understanding and serving the needs of B2B e-commerce clients will be paramount.

• Growth Mindset: Embracing challenges and continuous learning ("Determined to Grow") means the team values adaptability, feedback, and a proactive approach to skill development.

• Bold Collaboration: "Bold Together" signifies a culture of open communication, constructive challenge, mutual support, and effective teamwork across diverse groups.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where designers work closely with marketing, brand, and development teams daily.

• Iterative Design Process: The emphasis on daily collaboration and potentially agile methodologies suggests an iterative approach to design, with continuous feedback loops.

• Knowledge Sharing: A culture that encourages sharing best practices, design system updates, and creative insights to elevate the entire team's output.

📝 Enhancement Note: The company's stated values strongly influence the expected team culture. A candidate who thrives in a collaborative, growth-oriented, and customer-focused environment will be a good fit. The operational implication is a need for strong communication and process adherence to ensure seamless cross-functional work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Conversion Optimization: Ensuring that strong brand identity is maintained while also designing interfaces that effectively drive user action and conversions.

• Design System Maintenance & Adoption: Continuously updating and scaling the Figma design system while ensuring widespread adoption and adherence by various teams.

• Cross-functional Alignment: Effectively communicating design rationale and ensuring high-quality implementation of designs across different departments with potentially varying priorities.

• Managing Diverse Asset Creation: Juggling the demands of digital marketing assets, UI components, and physical/print collateral.

• Staying Ahead of Design Trends: Continuously evolving skills and design approaches to keep pace with the dynamic SaaS and e-commerce landscape.

Learning & Development Opportunities:

• Advanced Figma & Design System Training: Opportunities to deepen expertise in Figma's advanced features and best practices for design system management.

• Brand Strategy Development: Involvement in shaping and evolving the Sana Commerce brand identity.

• UI/UX Best Practices: Continuous learning in user interface design, user experience principles, and conversion rate optimization.

• Motion Design & 3D Skills: Development in bonus areas like After Effects, Blender, or Spline to enhance visual output.

• Cross-functional Skills: Gaining deeper insights into marketing campaign strategy, product development lifecycles, and B2B sales processes.

📝 Enhancement Note: The challenges presented are typical for a senior design role in a growing tech company, offering significant opportunities for professional development and skill enhancement in both creative and operational design areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex brand strategy into a cohesive visual system. What was your process, and what were the key outcomes?" (Focus on process, strategy articulation, and impact).

• "How would you approach building or evolving a design system in Figma for a growing SaaS company? What are the key components, documentation needs, and governance considerations?" (Focus on system thinking, operational efficiency, and scalability).

Company & Culture Questions:

• "Based on our company values (Champions of Our League, Supercharge Our Customers, Determined to Grow, Bold Together), how do you see yourself contributing to our culture?" (Demonstrate understanding of values and how your work style aligns).

• "How do you approach collaboration with developers and marketing teams? Can you provide an example of a successful cross-functional project?" (Highlight communication, teamwork, and stakeholder management skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the challenge, your specific role and contributions, the process followed (including research, ideation, design iterations), and the final outcome/impact.

• Emphasize Figma & Design System Work: Dedicate time to showcase your design system expertise. Explain your component architecture, token strategy, and how it benefits the team and product.

• Quantify Results: Whenever possible, use data (e.g., conversion rates improved, time saved through design system, user satisfaction scores) to support the success of your projects.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your design decisions, the tools you used, and how you handled feedback or challenges.

• Visual Storytelling: Ensure your presentation is visually engaging, mirroring the quality of your design work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also an understanding of design operations, process efficiency, and strategic business impact, especially in a B2B SaaS context.

📌 Application Steps

To apply for this Medior/Senior UX/UI Visual Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features your best UI, visual, and brand design work. Tailor it to highlight experience relevant to SaaS, e-commerce, and B2B contexts.

• Resume Optimization: Update your resume to clearly articulate your 5-8+ years of experience, emphasizing your expertise in Figma, design systems, and cross-functional collaboration. Use keywords from the job description.

• Interview Preparation: Thoroughly review the interview preparation tips above. Practice articulating your design process, rationale, and the impact of your work, especially regarding design systems and conversion optimization.

• Company Research: Deep dive into Sana Commerce's website, understand their mission, values, and target market. Be prepared to discuss how your design philosophy aligns with their brand and business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.