Marketing Graphic Designer- UK

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Moburst

Location: London, United Kingdom

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: March 22, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a critical component of the marketing operations function, focusing on the visual execution of Go-To-Market (GTM) strategies and campaigns.

• The position requires a strong emphasis on concept development and visual design for digital platforms, directly supporting marketing performance and client KPIs.

• Candidates will be expected to leverage advanced design tools and emerging AI technologies to create compelling visual assets that drive engagement and conversion.

• The role involves end-to-end project ownership, from ideation through to final delivery, requiring a high degree of autonomy and strategic input within the creative operations workflow.

📝 Enhancement Note: While the title is "Marketing Graphic Designer," the emphasis on "concept development," "strategic concepts for campaigns," "app store assets," and "maximizing KPIs" positions this role within the broader scope of marketing and creative operations, supporting the GTM function. The remote nature and UK location are key details for candidate consideration.

📈 Primary Responsibilities

• Conceptualize and develop innovative, strategic visual ideas for marketing campaigns, digital advertisements, and app store assets.

• Design and produce high-quality visual assets for various digital channels, including social media posts, banners, video graphics, and app store creatives.

• Collaborate closely with marketing, product, and client teams to ensure all design outputs align with overarching brand strategies, campaign objectives, and client KPI targets.

• Manage the entire design lifecycle for assigned projects, from initial concept and ideation through to final asset delivery, ensuring seamless execution and adherence to deadlines.

• Proactively integrate generative AI tools into the creative workflow to enhance efficiency, explore new visual possibilities, and accelerate the production of design assets.

• Present design concepts and final deliverables to internal stakeholders and clients, effectively articulating the strategic rationale and creative vision behind each piece.

• Maintain a keen understanding of current digital marketing trends, design best practices, and emerging technologies to inform creative output and drive innovation.

• Ensure all design work adheres to brand guidelines and maintains a consistent visual identity across all client projects.

• Own projects from inception to completion with minimal supervision, demonstrating strong initiative and problem-solving capabilities.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input, which is common in marketing operations roles where design directly impacts campaign performance and effectiveness. The emphasis on "app store assets" and "maximizing KPIs" points towards a performance-driven design approach.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3 years of professional experience in digital graphic design, with a strong preference for experience gained within a fast-paced creative agency or a client-side marketing department focused on digital campaigns.

Required Skills:

• Concept Development: Ability to generate original and strategic ideas for marketing campaigns and visual assets.

• Visual Design: Expertise in creating compelling graphics for digital platforms (banners, social media, app store assets, video elements).

• Adobe Creative Suite Proficiency: Advanced skills in Photoshop, Illustrator, and After Effects are mandatory for asset creation and motion graphics.

• Generative AI Tool Proficiency: Hands-on experience and proactive application of AI design tools such as Midjourney, Runway, ChatGPT, and Veo 3 for efficient creative output.

• Design Principles: Solid understanding of typography, color theory, visual hierarchy, and layout principles.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to present design concepts effectively to diverse audiences.

• Project Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a dynamic environment.

• Strategic Thinking: Capacity to translate business goals and client objectives into impactful visual strategies.

• Problem-Solving: Aptitude for identifying design challenges and developing creative solutions, along with the ability to receive and incorporate feedback constructively.

• Attention to Detail: Meticulous approach to design execution, ensuring accuracy and high quality in all deliverables.

Preferred Skills:

• Drawing Ability: Proficiency in drawing or illustration skills as a supplementary creative asset.

• Motion Graphics/Video Editing: Experience beyond basic After Effects, potentially including more advanced video editing or animation workflows.

• Mobile-First Design Principles: Specialized understanding of design considerations for mobile interfaces and campaigns.

• Agency Environment Experience: Prior experience working within a digital marketing agency, understanding client demands and fast turnaround times.

📝 Enhancement Note: The explicit mention of generative AI tools is a significant differentiator. Candidates should be prepared to showcase how they've integrated these tools into their workflow to enhance efficiency and creativity, a key aspect of modern creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Concept-Driven Case Studies: Showcase 2-3 detailed case studies demonstrating the end-to-end creative process, from initial concept ideation to final campaign execution. Highlight strategic thinking and problem-solving.

• Digital Asset Variety: Include examples of diverse digital assets created, such as campaign banners, social media graphics, app store screenshots, and short video animations.

• AI Integration Examples: Feature projects where generative AI tools were utilized, illustrating the specific applications and the impact on the creative output or efficiency.

• Client-Focused Work: Demonstrate an understanding of client briefs and brand objectives, showcasing how design solutions met specific marketing goals or KPIs.

• Technical Proficiency: Provide clear examples that highlight proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and any other relevant design software.

Process Documentation:

• While not explicitly requested as formal documentation, candidates should be prepared to articulate their design process during interviews. This includes:
  • Ideation and Concepting: Describing methodologies for brainstorming and developing initial creative concepts.
  • Design Workflow: Explaining the steps taken from brief to final delivery, including feedback loops and revisions.
  • Tool Utilization: Detailing how specific software and AI tools are integrated into the workflow for maximum efficiency and quality.
  • Collaboration & Feedback: Outlining how they collaborate with cross-functional teams and manage client feedback to refine designs.

📝 Enhancement Note: For a creative role with an operations component, the portfolio is paramount. It serves as the primary evidence of a candidate's ability to execute complex design projects efficiently and strategically, aligning with marketing objectives. Emphasizing AI integration is crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Remote Work Flexibility: Fully remote position, offering significant work-life balance and geographical flexibility.

• Health & Wellness: Potential for comprehensive health insurance, mental health support, or wellness stipends, common for agency roles.

• Professional Development: Opportunities for training, workshops, and access to industry conferences to stay current with design trends and AI technologies.

• Paid Time Off: Generous vacation days, sick leave, and public holidays as per UK employment standards.

• Creative Environment: Opportunity to work with a dynamic team on diverse and challenging client projects for leading brands.

• Technology Allowance: Potential for a stipend to set up a home office or cover necessary technology subscriptions.

Working Hours:

• The role is listed as Full-Time, typically implying around 40 hours per week. While remote, adherence to core business hours for collaboration and client communication will be expected, with flexibility offered around daily scheduling.

📝 Enhancement Note: Salary estimates are based on typical UK market rates for mid-level graphic designers in agency environments, adjusted for the specialized AI skill requirement. Benefits are inferred based on common offerings for remote, full-time positions in the digital marketing agency sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Mobile-First Advertising Agency. Moburst operates at the intersection of technology, data, and creative strategy to help clients achieve market leadership in the mobile space.

Company Size: Moburst is described as helping "hundreds of companies, from startups to global brands," suggesting a significant client base and a growing, dynamic organization. Based on LinkedIn data, the company size typically ranges from 50-200 employees, indicating a mid-sized agency with established processes but retaining an agile, startup-like culture.

Founded: Founded in 2014, Moburst has a decade of experience in the digital marketing landscape, evolving with mobile-first strategies and now incorporating AI. This history signifies stability and a proven track record in a rapidly changing industry.

Team Structure:

• The Graphic Designer will likely be part of a broader Creative or Marketing team.

• This team will include other designers, copywriters, art directors, and potentially campaign managers or performance marketers.

• The reporting structure will likely involve reporting to a Creative Director, Head of Design, or a Senior Marketing Manager, who oversees the creative output and client deliverables.

Methodology:

• Data-Driven Insights: Moburst emphasizes leveraging data to inform creative decisions and maximize KPIs, suggesting a results-oriented approach to design.

• Mobile-First Strategy: A core philosophy that influences design decisions, prioritizing user experience and effectiveness on mobile devices.

• Creative Innovation: A focus on innovative thinking and leveraging new technologies, such as generative AI, to push creative boundaries.

• Client-Centric Approach: Working closely with clients to understand their unique challenges and deliver tailored marketing solutions.

Company Website: https://moburst.com

📝 Enhancement Note: The company's focus on "mobile-first" and "data-driven insights" is crucial context. Designers are expected not just to create aesthetically pleasing visuals but also to contribute to performance marketing goals. The integration of AI also points to a forward-thinking, tech-savvy culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (3+ years experience). It requires independent execution and concept development, going beyond basic task completion to strategic creative contribution. This level typically involves owning projects and contributing to campaign strategy from a visual perspective.

Reporting Structure: The designer will likely report to a Creative Lead, Art Director, or Head of Design. This structure allows for mentorship and guidance while also providing autonomy on assigned projects. Collaboration will extend to performance marketing teams, account managers, and directly with clients.

Operations Impact: The designer's work directly impacts Moburst's ability to deliver successful marketing campaigns for its clients. High-quality, strategically developed visual assets contribute to improved campaign performance, client satisfaction, and ultimately, the agency's revenue and reputation. The emphasis on KPIs means design success is measured by tangible results.

Growth Opportunities:

• Senior Designer/Art Director: Progression to a senior role involves taking on more complex projects, mentoring junior designers, and playing a more significant role in strategic creative direction.

• Specialization: Developing expertise in specific areas like motion graphics, UI/UX for mobile apps, or advanced AI-driven creative production.

• Creative Lead: Leading creative projects, managing client relationships from a creative standpoint, and contributing to new business pitches.

• Cross-Functional Movement: Potential to move into roles related to creative strategy, campaign management, or even client account management, leveraging strong communication and strategic thinking skills.

📝 Enhancement Note: The growth path highlights the operational importance of design within an agency. Moving beyond pure aesthetics to strategic contribution and project ownership is key for career advancement in this domain.

🌐 Work Environment

Office Type: While the role is fully remote, Moburst operates as a digital-first agency. This implies a culture that is well-equipped for remote collaboration and digital workflows. The company has offices in Tel Aviv and potentially other locations, but this specific role is remote-only.

Office Location(s): Although the job title specifies "UK" and the location is listed as London, United Kingdom, the location_type is "TELECOMMUTE" and remote_derived is true. The location_requirements_raw also lists "Israel." This suggests the company is headquartered in Israel, but the role is open to remote candidates in the UK, or potentially requires candidates to be legally based in Israel for employment purposes despite the "UK" designation. Clarification on the exact employment jurisdiction is recommended.

Workspace Context:

• Digital Collaboration Tools: Expect extensive use of project management software (e.g., Asana, Trello), communication platforms (e.g., Slack, Teams), and cloud-based file-sharing systems.

• Design Software & AI Integration: Access to industry-standard design software and a mandate to utilize generative AI tools, requiring a robust personal workstation capable of handling these applications.

• Remote Team Interaction: Opportunities for virtual team meetings, brainstorming sessions, and informal check-ins to foster connection and collaboration within the remote team.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.

• Flexibility may be available in daily scheduling, but availability during core business hours for meetings and collaborative tasks is essential. The specific time zone expectations (e.g., GMT/BST for UK interaction, or IST for Israeli HQ) should be clarified.

📝 Enhancement Note: The potential discrepancy between "UK" in the title/location and the "Israel" requirement needs careful candidate attention. It's vital to understand the actual employment jurisdiction and time zone expectations. The remote setup emphasizes the need for strong self-management and digital communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Submission: Submit resume and a strong portfolio showcasing relevant design work and AI integration.

• Screening Call: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and understanding of the role's remote nature.

• Design Challenge/Test: A practical assignment to evaluate design skills, concept development, and problem-solving abilities under time constraints. This may involve creating a specific asset or developing a concept for a given brief.

• Technical Interview: Discussion with a senior designer or Creative Director to delve deeper into design process, tool proficiency (especially AI), and creative strategy.

• Final Interview: A meeting with a department head or senior leadership to discuss career aspirations, team fit, and finalize any outstanding details.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best represent your concept development skills, digital design capabilities, and successful AI integration.

• Showcase the Process: For each project, clearly outline the brief, your strategic approach, the challenges faced, your creative solutions (including AI usage), and the final results or impact. Use visuals effectively.

• Highlight AI Integration: Dedicate specific examples or clearly label sections demonstrating how you've used generative AI tools (Midjourney, Runway, etc.) to enhance your workflow, creativity, or efficiency.

• Tailor to Moburst: Review Moburst's client work and industry focus (mobile-first marketing) and select projects that align with their expertise and client base.

• Be Ready to Present: Prepare to walk through your portfolio during an interview, articulating your thought process and design decisions clearly and concisely.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge provided. Identify key objectives, target audience, and any constraints.

• Time Management: Allocate your time wisely across concepting, design, and finalization. Practice creating assets within strict time limits.

• Strategic Rationale: Be prepared to explain why you made specific design choices, linking them back to the brief's objectives and Moburst's data-driven, mobile-first approach.

• AI Application: If appropriate, consider how AI tools could be used to quickly explore concepts or generate variations for the challenge.

📝 Enhancement Note: The design challenge is a critical step. Candidates should be ready to demonstrate their ability to think strategically and execute creatively, with a particular emphasis on showcasing their proficiency with generative AI tools.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, After Effects are explicitly mentioned and are foundational.

• Generative AI Tools: Midjourney, Runway, ChatGPT, Veo 3, and similar AI platforms for concept generation, asset creation, and workflow enhancement.

• Prototyping/Wireframing Tools (Potential): While not specified, tools like Figma or Sketch might be used for preliminary mockups or collaborative design reviews.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer role, but an understanding of how marketing automation platforms and CRMs function within the broader marketing ecosystem can provide valuable context for campaign design.

📝 Enhancement Note: Proficiency with Adobe Creative Suite and a demonstrated ability to leverage generative AI tools are non-negotiable. Candidates should be prepared to discuss their experience and workflow with these technologies.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: Valuing designs that are not only visually appealing but also demonstrably effective in achieving marketing KPIs.

• Innovation & Agility: Embracing new technologies (like AI) and adapting quickly to the evolving digital marketing landscape.

• Client Success: A commitment to delivering exceptional results for clients, fostering long-term partnerships.

• Collaboration & Communication: Fostering an environment where ideas are shared freely, feedback is constructive, and cross-functional teamwork thrives.

• Excellence & Ownership: Striving for high-quality work and taking personal responsibility for project outcomes from start to finish.

Collaboration Style:

• Remote-First: Highly adept at virtual collaboration through various digital tools.

• Cross-Functional Integration: Working closely with performance marketers, strategists, and account managers to ensure design aligns with campaign goals and client expectations.

• Feedback-Oriented: Encouraging a culture of constructive critique to refine creative output and foster continuous improvement.

• Agile Workflows: Likely employing agile methodologies for project management to ensure quick iteration and responsiveness to client needs.

📝 Enhancement Note: The emphasis on "data-driven creativity" and "client success" highlights that design at Moburst is directly tied to business outcomes, a key characteristic of operational roles within creative functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce innovative and aesthetically pleasing designs that also meet stringent performance metrics and client KPIs.

• Rapid Pace of Digital Marketing: Staying ahead of constant changes in digital platforms, user behavior, and marketing trends requires continuous learning and adaptation.

• AI Integration Curve: Effectively integrating new AI tools into existing workflows while maintaining quality and originality, and potentially navigating the ethical considerations of AI-generated content.

• Remote Collaboration Dynamics: Ensuring seamless communication and strong working relationships within a fully remote team across potentially different time zones.

• Client Feedback Management: Effectively translating diverse client feedback into design revisions while maintaining creative integrity.

Learning & Development Opportunities:

• AI Tool Mastery: Deepening expertise in generative AI tools and exploring their application in new creative workflows.

• Performance Marketing Design: Gaining a stronger understanding of performance marketing principles and how design directly influences conversion rates and ROI.

• Advanced Creative Techniques: Developing skills in motion graphics, animation, or specialized digital art forms.

• Industry Trends: Access to webinars, courses, and industry publications to stay abreast of the latest in digital design and marketing.

• Mentorship: Opportunities to learn from senior designers and creative leaders within the agency.

📝 Enhancement Note: The challenges and opportunities are framed around the dynamic nature of digital marketing, the integration of new technologies like AI, and the operational requirement for design to drive tangible business results.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative concept for a new mobile app marketing campaign." (Focus on strategic thinking, ideation techniques, and how you'd incorporate client objectives.)

• "How do you ensure your designs not only look good but also perform well and contribute to client KPIs?" (Highlight your understanding of performance marketing and data-driven design.)

• "Walk us through a project where you successfully integrated generative AI tools. What was the impact on your workflow and the final output?" (Be specific about tools used and quantifiable benefits.)

Company & Culture Questions:

• "What interests you about Moburst's mobile-first approach and its use of AI in marketing?" (Show you've researched the company and understand their core strategies.)

• "How do you envision yourself collaborating with a remote team and contributing to a results-driven agency culture?" (Address your remote work experience and teamwork approach.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the client/objective, your role, the problem, your solution (including AI use), and the outcome.

• Emphasize AI: Clearly flag or verbally highlight projects where AI was instrumental. Explain why and how you used it – e.g., for rapid ideation, generating variations, or creating unique textures.

• Quantify Impact: If possible, use metrics (e.g., improved click-through rates, engagement figures, efficiency gains) to demonstrate the effectiveness of your designs.

• Conciseness is Key: Be prepared to present your portfolio within a set timeframe, focusing on the most impactful projects.

📝 Enhancement Note: Interview preparation should heavily emphasize the candidate's ability to connect design execution with business objectives, showcase AI proficiency, and articulate their strategic thought process.

📌 Application Steps

To apply for this operations position:

• Submit your resume and a compelling portfolio through the Moburst application portal.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating strong concept development, digital design execution for mobile campaigns, and explicit examples of generative AI tool integration. Tailor your selection to showcase work relevant to Moburst's client base.

• Resume Optimization: Highlight keywords such as "Digital Design," "Concept Development," "Adobe Creative Suite," "Generative AI," "Mobile Marketing," and "KPIs." Quantify achievements where possible, especially those related to campaign performance or efficiency gains.

• Interview Preparation: Practice articulating your design process, your strategic thinking behind creative choices, and your experience with AI tools. Prepare to present your portfolio and discuss how your skills align with Moburst's mobile-first, data-driven approach.

• Company Research: Familiarize yourself with Moburst's client portfolio, case studies, and their emphasis on mobile-first and AI-driven marketing strategies to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding employment jurisdiction and exact remote work requirements, should be verified directly with the hiring organization before making application decisions.