Marketing Graphic Designer- South Africa

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Moburst

Location: Johannesburg, South Africa

Job Type: FULL_TIME

Category: Marketing / Art & Design

Date Posted: 2026-03-22

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

• Drive innovative and strategic concept development for marketing campaigns and app store assets.

• Produce high-quality visual designs across various digital platforms, including banners, videos, and social media content.

• Foster collaboration with cross-functional teams to ensure design alignment with brand strategy and business objectives.

• Manage the end-to-end project lifecycle, from initial ideation to final delivery, with a high degree of autonomy.

• Leverage cutting-edge generative AI tools to enhance creative output and efficiency in design processes.

📝 Enhancement Note: This role is crucial for a mobile-first marketing agency, emphasizing the need for a designer who can translate complex strategies into compelling visual narratives for digital channels, particularly mobile applications. The focus on generative AI suggests a forward-thinking agency embracing new technologies for creative acceleration.

📈 Primary Responsibilities

• Ideate and develop groundbreaking concepts for digital marketing campaigns and app store optimization (ASO) assets.

• Design visually compelling graphics for a range of digital platforms, including but not limited to: paid ad banners, short-form videos, animated social media posts, and app store screenshots.

• Collaborate closely with marketing strategists, content creators, and account managers to ensure all visual outputs are strategically aligned with client brand guidelines and campaign objectives.

• Own the design process from brief to final asset delivery, demonstrating strong project management skills and the ability to work independently with minimal supervision.

• Present design concepts and final assets to internal teams and potentially clients, effectively articulating creative rationale and incorporating feedback for iterative improvements.

• Stay abreast of current design trends, digital marketing best practices, and emerging technologies, particularly within the mobile-first space.

• Utilize and experiment with generative AI tools to streamline workflows, generate initial concepts, and explore diverse visual styles efficiently.

📝 Enhancement Note: The responsibility of "owning projects from A to Z" implies a need for strong self-management, proactive communication, and the ability to anticipate potential challenges in the design lifecycle. The emphasis on ASO assets highlights a specific need for understanding platform-specific design requirements and user engagement strategies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical application of design principles is expected. Formal education in Graphic Design, Digital Media, or a related field is advantageous.

Experience: Minimum of 3 years of professional experience in digital design, with a preference for agency environments or fast-paced creative settings.

Required Skills:

• Concept Development: Proven ability to generate original, strategic, and innovative concepts for marketing initiatives.

• Digital Design Proficiency: Expertise in creating visual assets for various digital platforms.

• Adobe Creative Suite: Advanced proficiency in Photoshop, Illustrator, and After Effects.

• Generative AI Tools: Hands-on experience and a proactive approach to using AI tools like Midjourney, Runway, ChatGPT, Veo, etc., for creative output.

• Visual Design Fundamentals: Strong command over typography, color theory, and visual hierarchy.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.

• Strategic Thinking: Ability to translate business goals and brand vision into effective visual strategies.

• Problem-Solving: Demonstrated ability to tackle design challenges and constructively integrate feedback.

• Time Management & Multitasking: Proven capacity to manage multiple projects simultaneously in a fast-paced environment and meet deadlines.

• Attention to Detail: Meticulous approach to design execution and final asset quality.

Preferred Skills:

• Drawing Ability: Sketching and illustration skills as an added advantage.

• Mobile-First Design Principles: Understanding of UI/UX principles specific to mobile applications and digital advertising.

• Video Editing/Motion Graphics: Experience beyond basic After Effects animation.

• Agency Experience: Prior work in a client-facing agency setting.

📝 Enhancement Note: The explicit mention of generative AI tools indicates a strong preference for candidates who are not just familiar with these technologies but actively integrate them into their workflow to enhance speed and creativity. This is a key differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Concept-Driven Case Studies: Showcase 2-3 detailed projects that highlight your ability to develop innovative concepts from ideation through to final execution. Focus on the strategic thinking behind each concept.

• Digital Asset Diversity: Include examples of various digital assets created, such as banners, social media graphics, short videos, and app store visuals.

• AI Integration Examples: If possible, include a project where generative AI tools played a significant role in the creative process, demonstrating efficiency gains or unique visual outcomes.

• Strategic Alignment: Clearly articulate how your designs addressed specific client briefs, brand visions, and business objectives (e.g., KPIs, conversion rates).

Process Documentation:

• Workflow Visualization: Be prepared to discuss and potentially illustrate your typical design workflow, from receiving a brief to final asset delivery, highlighting key decision points and quality assurance steps.

• Concept Development Methodology: Explain your approach to brainstorming and concept generation, including how you research trends and client needs.

• AI Tool Integration Strategy: Articulate how you approach selecting and using AI tools within your design process to achieve specific outcomes.

📝 Enhancement Note: For this role, the portfolio should not just showcase aesthetic skill but also strategic thinking, process efficiency, and adaptability to new technologies like generative AI. The ability to demonstrate concept development from scratch is paramount.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Marketing Graphic Designer with 3-5 years of experience in a high-cost-of-living region like Johannesburg, South Africa, and considering the remote nature of the role, the estimated salary range is ZAR 450,000 - ZAR 700,000 per annum. This range accounts for the specialized skills in concept development and AI tool proficiency.

Benefits:

• Remote Work Flexibility: Full remote position allowing for work-life balance and geographical freedom.

• Professional Development: Opportunities to work with leading global brands (Google, Microsoft, Uber, Samsung, Reddit) and stay at the forefront of digital marketing innovation.

• Cutting-Edge Technology: Exposure to and utilization of advanced AI tools in the creative process.

• Collaborative Environment: Supportive team culture focused on creative problem-solving and achieving client success.

• Career Growth: Potential for advancement within a growing, mobile-first marketing agency.

Working Hours: The role is based on a standard full-time commitment, typically around 40 hours per week. Flexibility is often a feature of remote roles, but core hours for team collaboration and client responsiveness will apply, likely aligning with South African business hours (GMT+2).

📝 Enhancement Note: The salary estimate is based on research of similar roles in Johannesburg, South Africa, considering the specified experience level and the unique requirements of generative AI proficiency. Benefits are inferred from typical offerings at digital marketing agencies and the explicit mention of working with global brands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing, Mobile-First Advertising, Technology Services. Moburst operates at the intersection of marketing and technology, helping clients navigate the complex digital landscape with a specialized focus on mobile.

Company Size: Moburst is an established digital agency, likely employing between 50-200 professionals globally, allowing for a structured yet agile team environment. This size enables cross-functional collaboration without excessive bureaucracy.

Founded: Moburst was founded to address the evolving needs of digital marketing, particularly the shift to mobile. Its history likely reflects a continuous adaptation to technological advancements and market trends, fostering a culture of innovation and responsiveness.

Team Structure:

• Creative Department: This role sits within the creative team, likely reporting to a Creative Director or Lead Designer.

• Cross-Functional Collaboration: close partnerships with account managers, performance marketing specialists, and strategists are essential.

• Global Reach: While based in Johannesburg, the team likely collaborates with colleagues and clients across different time zones, emphasizing strong remote communication protocols.

Methodology:

• Data-Driven Approach: Moburst emphasizes data-driven insights to inform creative strategies and optimize campaign performance (KPIs).

• Mobile-First Strategy: All creative output is designed with a mobile-first mindset, ensuring optimal user experience and engagement on mobile devices.

• Agile Creative Process: The agency likely employs agile methodologies to adapt quickly to client needs and market changes, facilitating rapid iteration and delivery.

Company Website: https://moburst.com

📝 Enhancement Note: The company's positioning as a "mobile-first marketing agency" that helps companies "scale and become category leaders" suggests a performance-oriented culture where creative output is directly tied to measurable business outcomes (KPIs). The mention of global brands implies a demanding but rewarding environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior Graphic Designer, emphasizing a strong foundation in design principles coupled with specialized skills in concept development and emerging technologies. The expectation to "own projects from A to Z" points to a significant level of autonomy and responsibility.

Reporting Structure: The designer will likely report to a Creative Lead or Art Director within the agency. They will collaborate closely with account managers, performance marketers, and potentially client-side marketing teams.

Operations Impact: The creative output of this role directly impacts client acquisition, engagement, and retention KPIs. By developing compelling visuals and strategic concepts, the designer contributes significantly to client success and Moburst's reputation as a leader in mobile-first marketing.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like app store optimization design, video creative for mobile, or advanced AI-driven design workflows.

• Leadership Potential: Progress to a Senior Designer or Art Director role, mentoring junior designers and leading creative projects.

• Skill Expansion: Develop skills in areas such as UI/UX design, motion graphics, or even campaign strategy, leveraging the agency's diverse client base.

• Industry Exposure: Gain extensive experience working with a broad spectrum of clients, from startups to global enterprises, enhancing professional versatility.

📝 Enhancement Note: The emphasis on "mobile-first" and "data-driven insights" suggests that career progression will be tied not only to creative excellence but also to understanding how design impacts performance metrics. A candidate's ability to demonstrate this link will be key for advancement.

🌐 Work Environment

Office Type: While the role is fully remote ("TELECOMMUTE"), Moburst likely operates with a hybrid or flexible work model for its global teams, fostering a connected yet independent work environment. The "Remote Solely" designation for this position means the candidate will work entirely from their home office.

Office Location(s): While the job is posted for Johannesburg, South Africa, Moburst has a global presence. The remote nature allows candidates in Johannesburg to work from their preferred location within the country.

Workspace Context:

• Digital Collaboration Tools: Expect to use platforms like Slack, Zoom, Asana, or similar tools for seamless communication and project management with a distributed team.

• Creative Software Access: Access to industry-standard design software (Adobe Creative Suite) and potentially specialized AI tools will be provided or expected.

• Independent Work Culture: The environment supports individuals who are self-motivated, organized, and can effectively manage their time and tasks without constant supervision.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, with potential for flexibility. Collaboration with international teams may require occasional adjustments to accommodate different time zones, though the primary work schedule will likely align with South African business hours.

📝 Enhancement Note: The "Remote Solely" status is a significant feature. Candidates should be comfortable with autonomous work and possess a dedicated home office setup conducive to focused creative tasks and professional virtual meetings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and AI tool proficiency.

• Creative Assessment: A practical design challenge or a deep dive into portfolio case studies focusing on concept development, strategic thinking, and problem-solving. Expect to discuss your design process and how you approach client briefs.

• AI Tool Discussion: Questions about your experience with generative AI tools, how you integrate them, and your perspective on their role in future design.

• Team/Culture Fit: Interviews with potential team members or leadership to evaluate collaboration style, communication effectiveness, and alignment with Moburst's agency culture.

• Final Interview: Likely with a senior leader to discuss role expectations, career growth, and confirm mutual fit.

Portfolio Review Tips:

• Highlight Concept Development: Prioritize case studies that clearly demonstrate your ability to generate and articulate original, strategic concepts. Show the journey from idea to execution.

• Showcase AI Integration: If you have examples, clearly explain how AI tools were used and the impact they had on the project's efficiency or outcome. Be prepared to discuss your ethical considerations with AI-generated content.

• Quantify Impact: Wherever possible, link your design work to measurable results (e.g., improved engagement rates, higher conversion metrics, successful campaign KPIs).

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and that each project description clearly outlines your role, the challenge, your solution, and the results.

• Tailor to Moburst: Research Moburst's client work and agency philosophy to understand their style and priorities. Tailor your presentation to resonate with their mobile-first, data-driven approach.

Challenge Preparation:

• Anticipate Briefs: Prepare for design challenges that require concept development for mobile campaigns or app store assets.

• Time Management: Practice completing design tasks within a set timeframe, simulating real-world agency pressures.

• Verbalize Your Process: Be ready to articulate your thought process, design decisions, and rationale for using specific tools or techniques, especially AI.

📝 Enhancement Note: The specific mention of AI tools and the "mobile-first" agency focus means candidates should be ready to discuss these aspects in detail during the interview and showcase them prominently in their portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, After Effects are essential.

• Generative AI Platforms: Midjourney, Runway, ChatGPT, Veo, and similar AI-powered creative tools.

• Prototyping/Wireframing (Optional but beneficial): Figma, Sketch, Adobe XD for conceptualizing user flows or interactive elements.

Analytics & Reporting:

CRM & Automation:

• While not a direct requirement, familiarity with how marketing automation platforms and CRMs are used in campaign execution can be beneficial for understanding the broader marketing ecosystem.

📝 Enhancement Note: Proficiency with generative AI tools is a highlighted requirement, setting this role apart from traditional graphic design positions. Candidates should be prepared to demonstrate practical application of these tools.

👥 Team Culture & Values

Operations Values:

• Innovation: A commitment to exploring and integrating new technologies and creative approaches, such as generative AI, to push creative boundaries.

• Performance-Driven: A focus on delivering designs that not only look good but also achieve measurable client objectives and KPIs.

• Collaboration: Encouraging teamwork and open communication across departments and with clients to achieve shared goals.

• Agility: The ability to adapt quickly to changing client needs, market trends, and project requirements in a fast-paced agency environment.

• Client-Centricity: Dedication to understanding client needs and delivering solutions that drive their success and growth.

Collaboration Style:

• Proactive Communication: Regular check-ins, clear articulation of ideas, and timely responses are expected in a remote setting.

• Feedback Integration: An open mindset towards receiving and acting on constructive criticism from peers and supervisors.

• Cross-Functional Synergy: Working closely with marketing strategists and performance specialists to ensure creative aligns with campaign goals and data insights.

• Knowledge Sharing: A culture that encourages sharing best practices, new tool discoveries (especially AI), and creative inspiration.

📝 Enhancement Note: The values emphasize a blend of creative excellence and tangible business results, a hallmark of successful performance-driven marketing agencies. The remote nature necessitates a strong emphasis on proactive communication and collaborative tools.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in generative AI tools and effectively integrating them into design workflows.

• Balancing AI Efficiency with Originality: Leveraging AI for speed without compromising unique creative vision and brand authenticity.

• Client Expectations Management: Translating complex client needs into visually compelling designs that also meet stringent performance targets.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective communication in a fully remote setup.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in cutting-edge generative AI creative technologies.

• Performance-Driven Design: Deepen understanding of how design impacts key marketing metrics and campaign success.

• Client Exposure: Work with a diverse portfolio of clients, including global brands, to broaden industry experience.

• Creative Leadership: Potential to grow into senior creative roles, mentoring junior designers and shaping creative strategy.

📝 Enhancement Note: The primary challenge and growth opportunity revolve around leveraging AI. Candidates who embrace this will find significant avenues for development and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative concept for a new mobile marketing campaign. How would you incorporate generative AI into this process?"

• "How do you ensure your designs not only look visually appealing but also drive specific KPIs for clients in a mobile-first environment?"

Company & Culture Questions:

• "What excites you about Moburst's focus on mobile-first marketing and its use of data-driven insights?"

• "How do you approach collaboration and feedback within a remote team environment?"

Portfolio Presentation Strategy:

• Structure your presentation around key case studies that highlight concept development, strategic thinking, and the impact of your work.

• Clearly articulate your role and contributions in each project, especially how you leveraged AI tools.

• Be prepared to discuss your design process in detail, from brief to final asset.

• Demonstrate your understanding of mobile-first design principles and how your work aligns with client KPIs.

• Showcase your ability to adapt and learn, particularly regarding new technologies like AI.

📝 Enhancement Note: Be ready to discuss your specific experience with generative AI tools in detail, including any challenges or unique approaches you've taken. Demonstrating a strategic understanding of how design impacts business metrics will be crucial.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your resume and a link to your online portfolio through the Moburst careers portal.

• Portfolio Customization: Ensure your portfolio prominently features examples of concept development and digital design for marketing campaigns. Highlight any projects where generative AI tools were utilized.

• Resume Optimization: Tailor your resume to emphasize your 3+ years of digital design experience, proficiency in Adobe Creative Suite and AI tools, and successful project management. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, explaining your creative rationale, and discussing your experience with AI tools. Prepare specific examples of how your designs have impacted KPIs.

• Company Research: Familiarize yourself with Moburst's client work, agency philosophy, and their approach to mobile-first, data-driven marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.