Marketing Graphic Designer (Part-time)

📍 Job Overview

Job Title: Marketing Graphic Designer (Part-time) Company: Mate academy Location: Kyiv, Ukraine (Remote) Job Type: Part-time Category: Marketing Operations / Creative Services Date Posted: October 6, 2025 Experience Level: 0-2 Years Remote Status: Fully Remote

🚀 Role Summary

• This role is crucial for creating compelling static advertising creatives that drive user acquisition across key digital channels like Facebook and Google.
• You will be instrumental in developing and iterating on visual concepts that resonate with target audiences in Ukraine, Poland, and Brazil.
• As a part-time Graphic Designer, you'll contribute to the marketing team's efforts by producing effective design assets that align with campaign objectives and brand guidelines.
• The position offers a flexible, remote work environment with an hourly payment structure, ideal for individuals seeking to balance work with other commitments.

📝 Enhancement Note: While the title is "Marketing Graphic Designer," the responsibilities and tools mentioned (AI, user acquisition channels, cross-functional teams) suggest a strong alignment with Marketing Operations, focusing on the execution of GTM strategies through visual content. The role requires not just aesthetic skill but also an understanding of design's impact on campaign effectiveness.

📈 Primary Responsibilities

• Design and produce static advertising creatives for user acquisition channels, primarily Facebook and Google Ads, tailored for Ukrainian, Polish, and Brazilian markets.
• Collaborate closely with the marketing team to brainstorm and develop innovative ideas for new advertising materials that capture audience attention.
• Interpret creative briefs and technical specifications (ТЗ) to deliver high-quality visual assets that meet campaign goals.
• Independently work on variations and iterations of successful creative concepts to optimize campaign performance and A/B testing efforts.
• Maintain brand consistency and visual identity across all marketing collateral produced.
• Utilize AI tools like MidJourney and ChatGPT to enhance creativity and efficiency in the design process.
• Engage in cross-functional collaboration with marketing specialists to ensure design alignment with overall GTM strategies.

📝 Enhancement Note: The emphasis on "variations of successful concepts" and working with "user acquisition channels" indicates a need for a data-informed design approach, where creativity is balanced with performance metrics. This role is less about pure brand artistry and more about tactical, performance-driven creative development within a fast-paced EdTech marketing environment.

🎓 Skills & Qualifications

Education:

• No specific degree is mandated, but a strong portfolio demonstrating design proficiency is paramount.

Experience:

• Minimum of 1 year of professional experience in graphic design.
• Prior experience in a similar role creating advertising creatives is highly advantageous.
• Experience working within a cross-functional team environment is a plus.

Required Skills:

• Proficiency in Design Software: Expert-level skills in Adobe Illustrator and Adobe Photoshop.
• UI/UX Design Tools: Strong command of Figma for design and prototyping.
• AI-Assisted Design: Demonstrated ability to leverage tools such as MidJourney and ChatGPT for creative ideation and asset generation.
• Fundamental Design Principles: Deep understanding of design principles, composition, typography, and color theory.
• Performance-Oriented Design: Ability to understand and apply design principles with a focus on campaign effectiveness and conversion rates.
• Language Proficiency: Intermediate level of English for communication within a potentially international team and for understanding briefs.
• Soft Skills: Exceptional attention to detail, high level of self-organization, and robust time management skills essential for remote, part-time work.

Preferred Skills:

• Experience working in a product-based company, particularly within the EdTech sector.
• Familiarity with the Meta (Facebook/Instagram) advertising platform and its creative requirements.
• Exposure to motion design, 3D rendering, or illustration as supplementary creative skills.

📝 Enhancement Note: The requirement for AI tool proficiency (MidJourney, ChatGPT) is a significant differentiator, indicating the company’s forward-thinking approach to creative production and their desire for designers who can integrate emerging technologies into their workflow for enhanced efficiency and novel creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of at least 5-10 projects showcasing your best work in static advertising creative design.
• Specific examples of ad creatives designed for paid social media (e.g., Facebook Ads) and search engine marketing (e.g., Google Ads).
• Demonstrations of how your designs have contributed to campaign objectives, ideally with quantifiable results (e.g., improved click-through rates, conversion rates), even if anecdotal.
• Work samples that highlight your ability to adapt designs to different market contexts (Ukraine, Poland, Brazil) and target audiences.
• Visuals demonstrating proficiency with Illustrator, Photoshop, and Figma.

Process Documentation:

• While formal process documentation is not explicitly required, candidates should be prepared to discuss their personal design workflow, from brief interpretation to final asset delivery.
• Be ready to articulate how you approach concept development, iteration, and feedback integration within your design process.
• Demonstrate an understanding of how your design process connects with marketing campaign timelines and objectives.

📝 Enhancement Note: Given the role's focus on performance-driven creatives and iteration, the portfolio should emphasize the impact of the designs, not just their aesthetic appeal. Candidates should be prepared to discuss their decision-making process behind design choices and how they measure success.

💵 Compensation & Benefits

Salary Range:

• As this is a part-time, remote role with hourly payment, a competitive hourly rate is expected. Based on industry benchmarks for part-time graphic designers with 0-2 years of experience in Ukraine, the estimated range is 150-300 UAH per hour, depending on experience and skill demonstration.
• Note: This is an estimation; actual compensation will be discussed during the interview process.

Benefits:

• Remote Work: Full flexibility to work from any location.
• Flexible Schedule: The part-time nature and hourly payment allow for a highly adaptable work schedule, fitting around other commitments.
• Hourly Payment: Clear and transparent compensation structure.
• Professional Development: Opportunity to work with an EdTech startup experiencing rapid international growth, providing exposure to diverse markets and marketing strategies.
• Collaborative Culture: Work within a team that values knowledge sharing and a low-bureaucracy environment.
• AI Tool Integration: Hands-on experience with cutting-edge AI design tools.

Working Hours:

• This is a part-time position. The exact number of hours per week will be agreed upon, likely between 10-20 hours, with a flexible schedule to accommodate the candidate's availability and project needs.

📝 Enhancement Note: The salary estimation is based on general Ukrainian market rates for part-time roles requiring specific creative software skills and some experience. The "no bullshit culture" and "0% bureaucracy" are highlighted as key benefits, suggesting a preference for direct communication and efficient operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Education Technology) Company Size: Mate academy has grown significantly, indicated by over 5000 graduates and expansion into Poland and Brazil. This suggests a company size likely in the 50-250 employee range, transitioning from startup to scale-up. Founded: While not explicitly stated, the rapid growth and international expansion imply a relatively young company, likely founded within the last 5-10 years.

Team Structure:

• The role reports into the marketing team, which is described as "ambitious."
• This marketing team likely includes specialists in various areas such as performance marketing, content, and potentially market localization for different regions (Ukraine, Poland, Brazil).
• Collaboration is expected with this core marketing team, and potentially with other departments leveraging design assets.

Methodology:

• Data-Driven Creativity: The company emphasizes that "great design is not just about aesthetics but also about effectiveness," pointing to a data-informed approach where design choices are evaluated based on their impact on user acquisition and campaign goals.
• Agile & Iterative: The task of "working on variations of successful concepts" suggests an iterative process focused on continuous improvement and optimization.
• AI Integration: The explicit mention of AI tools (MidJourney, ChatGPT) highlights a commitment to leveraging technology to streamline creative processes and explore new design possibilities.
• Transparent & Low-Bureaucracy: The "no bullshit culture with 0% bureaucracy" indicates a preference for direct communication, quick decision-making, and a focus on results over process.

Company Website: https://career.mate.academy

📝 Enhancement Note: Mate academy appears to be a dynamic, growth-oriented EdTech startup that values practical, results-driven contributions. The culture is likely fast-paced, with an emphasis on learning, adaptation, and leveraging technology to achieve business objectives, particularly in international markets.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned as an entry-level to junior designer role within the marketing function. It provides a foundational experience in creating performance-oriented visual assets for a rapidly scaling EdTech company. The focus is on execution and iteration within defined campaign parameters.

Reporting Structure:

• The Graphic Designer will report to a Marketing Manager or Head of Marketing.
• They will work closely with performance marketers and other marketing team members responsible for campaign execution and strategy.

Operations Impact:

• The primary impact of this role is on the effectiveness of marketing campaigns. High-quality, engaging creatives directly influence user acquisition rates, brand perception, and ultimately, the company's growth trajectory in its target markets. By producing effective visuals, the designer contributes directly to lead generation and enrollment numbers.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance creative design for paid social and search, potentially becoming a go-to expert in specific channels or markets.
• Motion & 3D Skills: Developing preferred skills like motion design, 3D, or illustration could open doors to more complex and varied creative projects.
• Marketing Strategy Exposure: Working within a growing marketing team provides exposure to broader marketing strategies, campaign planning, and performance analysis, which can inform career growth.
• International Market Experience: Gaining experience designing for Poland and Brazil offers valuable cross-cultural design insights and market adaptation skills.
• Potential for Full-Time: Demonstrating strong performance and a desire to grow could lead to full-time opportunities within Mate academy as the company continues its expansion.

📝 Enhancement Note: While not a traditional "Operations" role in terms of process optimization or system management, the Graphic Designer is vital to the Go-To-Market (GTM) operations by providing the visual fuel for customer acquisition. Growth pathways would likely involve specializing in performance creative, expanding into broader design roles, or moving into areas like marketing management.

🌐 Work Environment

Office Type: Primarily Remote. The company's emphasis on "Remote Work" and "Flexible Schedule" indicates a distributed workforce. While there might be a physical office in Kyiv, the role is designed for remote contribution.

Office Location(s):

• The company has a presence in Kyiv, Ukraine (Bohdana Khmel'nyts'koho St, 51).
• They also operate in Poland and Brazil, suggesting potential for regional hubs or a fully distributed international team.

Workspace Context:

• Collaborative & Digital: The workspace is digital-first, relying on online communication tools (like Slack, Teams, etc.) for collaboration. Expect active participation in team chats and video calls.
• Tools & Technology: Access to and proficiency with industry-standard design software (Adobe Creative Suite, Figma) and AI tools is expected. The company likely provides briefs and feedback digitally.
• Team Interaction: While remote, the culture values knowledge sharing and team cohesion. Regular check-ins, team meetings, and potentially virtual social events are likely.

Work Schedule:

• The role is part-time with a flexible schedule. The expectation is around 10-20 hours per week, allowing the designer to manage their time effectively and balance it with other commitments. Clear communication of availability and deadlines will be crucial.

📝 Enhancement Note: The remote and flexible nature of this role is a key selling point. Candidates should be comfortable with asynchronous communication and possess strong self-management skills to thrive in this environment. The company's "no bullshit" culture suggests a focus on output and accountability rather than micromanagement.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit your CV and a strong portfolio.
2. Test Assignment & Video Responses: Complete a practical design task and record video answers to three specific questions. This assesses practical skills, creative thinking, and communication ability.
3. Interview: A conversation with the hiring team, likely focusing on your portfolio, experience, creative process, and cultural fit.
4. Offer: If successful, you will receive a job offer.

Portfolio Review Tips:

• Curate Strategically: Showcase 5-10 of your strongest pieces, focusing on static ad creatives for digital channels. Prioritize work that demonstrates impact and problem-solving.
• Context is Key: For each piece, briefly explain the brief, your design process, the tools used, and the intended outcome or result. Highlight how your design addressed a specific marketing objective.
• Showcase Iteration: If possible, include examples of how you iterated on a design based on feedback or performance data.
• Highlight AI Usage: If you have examples where AI tools significantly contributed to a creative's development, make sure to showcase them.
• Clarity and Readability: Ensure your portfolio is easy to navigate and visually appealing. Use clear headings and concise descriptions.

Challenge Preparation:

• Test Task: Be prepared for a design challenge that mirrors the responsibilities of the role. This could involve creating creatives for a specific campaign scenario or adapting existing assets. Focus on delivering a clear, effective solution within the given parameters.
• Video Answers: Practice articulating your thought process clearly and concisely. For a design role, this means being able to explain why you made certain design choices, how they align with objectives, and how you would measure success. Prepare to discuss your experience with the required tools and AI.
• Interview: Be ready to discuss your portfolio in detail, your understanding of performance marketing creatives, your collaboration style, and your interest in Mate academy and the EdTech industry. Research the company's current marketing initiatives if possible.

📝 Enhancement Note: The inclusion of a test assignment and video responses is a common method for assessing both practical skills and communication effectiveness, especially for remote roles. Candidates should prepare to articulate their design decisions and their understanding of marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For vector graphics, logos, and complex illustrations. Essential for creating scalable assets.
• Adobe Photoshop: For image editing, photo manipulation, and creating raster-based ad creatives.
• Figma: For UI design, prototyping, and collaborative design workflows. Expected for creating digital assets and potentially working with other team members on shared design systems.

AI & Automation Tools:

• MidJourney: For generating unique images and visual concepts through text prompts.
• ChatGPT: For ideation, copywriting assistance for ad text, and potentially generating design briefs or concepts.
• Other AI Design Tools: Familiarity with emerging AI tools that can assist in creative production is a plus.

Collaboration & Project Management:

• While not explicitly listed, expect to use standard communication tools like Slack, email, and potentially project management software (e.g., Asana, Trello) for task management and team coordination.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is standard for graphic design roles. The explicit requirement for AI tools like MidJourney and ChatGPT signals a forward-thinking approach and a desire for designers who can integrate these technologies to accelerate the creative process, particularly for high-volume ad creative production.

👥 Team Culture & Values

Operations Values:

• Effectiveness over Aesthetics: Designs are valued not just for their beauty but for their ability to achieve marketing goals and drive results. This implies a data-informed, performance-oriented mindset.
• Innovation & Adaptability: The use of AI tools and expansion into new markets suggests a culture that embraces new technologies and is agile in its approach to marketing and design.
• Transparency & Directness: The "no bullshit culture" points to open communication, honesty, and a preference for straightforward feedback and collaboration.
• Continuous Learning: The EdTech industry and the company's growth model necessitate a commitment to ongoing learning and skill development, particularly in design and marketing trends.
• Efficiency & Results: A focus on delivering high-quality work efficiently, especially in a part-time capacity, is likely valued.

Collaboration Style:

• Cross-functional: Active collaboration with the marketing team is expected, requiring clear communication and the ability to translate marketing objectives into visual assets.
• Feedback-Oriented: The culture of "not being afraid of mistakes" suggests an environment where feedback is welcomed and used for improvement. Designers should be comfortable giving and receiving constructive criticism.
• Knowledge Sharing: The team "shares knowledge," indicating a supportive environment where team members learn from each other.

📝 Enhancement Note: Candidates should demonstrate an understanding that design in this context is a strategic tool for business growth, not just an artistic pursuit. The values emphasize practicality, results, and collaborative problem-solving within a fast-paced, technology-forward environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Consistently producing visually appealing creatives that also perform well in competitive ad spaces requires a blend of artistic skill and analytical thinking.
• Fast-Paced Iteration: The need to create variations of successful concepts and respond quickly to campaign performance data can be demanding.
• Remote Collaboration: Effectively communicating design ideas and receiving feedback in a remote, part-time capacity requires strong organizational and communication skills.
• Market Adaptation: Designing for diverse markets (Ukraine, Poland, Brazil) requires cultural sensitivity and an understanding of local nuances in visual communication.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepen expertise in designing for specific platforms (Meta, Google) and understanding conversion-focused design principles.
• AI Tool Mastery: Become highly proficient in using AI tools for creative generation, workflow optimization, and exploring novel design avenues.
• International Marketing Exposure: Gain insights into marketing strategies and creative approaches for different cultural contexts.
• EdTech Industry Insights: Learn about the unique marketing challenges and opportunities within the education technology sector.
• Portfolio Expansion: Build a robust portfolio with proven results from high-impact marketing campaigns.

📝 Enhancement Note: Candidates should view these challenges as opportunities to develop critical skills in performance marketing, AI integration, and international market understanding, which are highly valuable in today's creative and marketing landscape.

💡 Interview Preparation

Strategy Questions:

• "How do you ensure your designs are not only aesthetically pleasing but also effective in driving user acquisition?"
  • Preparation: Be ready to discuss your process for understanding campaign objectives, target audience, and key performance indicators (KPIs). Provide examples of how you've used data or feedback to iterate on designs for better performance. Mention your understanding of CTR, conversion rates, and A/B testing.
• "Describe a time you had to create multiple variations of a creative concept. What was your process, and how did you decide which variations to pursue?"
  • Preparation: Prepare a specific case study where you demonstrated iteration. Focus on your strategic approach to creating variations (e.g., testing different calls-to-action, headlines, imagery, color palettes) and how you would hypothesize which would perform best, or how you incorporated feedback.
• "How have you used AI tools like MidJourney or ChatGPT in your design workflow, and what benefits did they provide?"
  • Preparation: Have concrete examples of how you’ve used these tools for ideation, mood boards, concept generation, or even asset creation. Discuss the advantages in terms of speed, exploration of new ideas, or overcoming creative blocks.

Company & Culture Questions:

• "Why are you interested in working with Mate academy, and what excites you about the EdTech industry?"
  • Preparation: Research Mate academy’s mission, values, and recent growth. Connect your passion for design with the impact of education technology. Show genuine interest in their specific market expansion.
• "Our culture is described as 'no bullshit' and '0% bureaucracy.' How do you approach collaboration and feedback in such an environment?"
  • Preparation: Emphasize your ability to communicate directly, provide and receive constructive feedback openly, and focus on efficient problem-solving. Highlight your self-organization skills.
• "How do you stay updated on design trends and the latest tools, especially AI advancements?"
  • Preparation: Mention specific blogs, publications, communities, or courses you follow. Discuss your proactive approach to learning and experimentation with new technologies.

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a brief story: the challenge, your solution (design), the tools used, and the outcome (impact).
• Focus on Impact: Quantify results where possible. If not, describe the intended impact and how your design supported it.
• Highlight AI Integration: Clearly point out any work where AI tools played a significant role and explain the contribution.
• Showcase Versatility: Demonstrate your ability to adapt to different styles and market needs.
• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant pieces for this role.

📝 Enhancement Note: The interview process is designed to assess not only your technical design skills but also your strategic thinking, ability to integrate new technologies, and cultural fit. Be prepared to articulate your value proposition beyond just creating pretty pictures.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your CV and a comprehensive portfolio via the application link on career.mate.academy.
• Portfolio Customization: Ensure your portfolio prominently features static ad creatives for digital channels (Facebook, Google) and highlights any work done for international markets or with AI design tools. Tailor the selection to showcase relevant skills.
• Resume Optimization: Clearly list your proficiency in Illustrator, Photoshop, Figma, and AI tools. Quantify achievements where possible, and mention your experience with performance-driven design and remote work.
• Test Assignment & Video Prep: Prepare thoroughly for the test assignment by reviewing common ad creative requirements. Practice recording clear, concise video answers to potential interview questions, focusing on your design process, tool usage, and understanding of marketing objectives.
• Company Research: Familiarize yourself with Mate academy’s mission, target audiences, and international presence. Understand their "no bullshit" culture and how your design approach aligns with their growth-oriented, data-informed marketing strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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