Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Bullpen Talent

Location: Buenos Aires, Argentina

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-04-14

Experience Level: Mid-Level (3-6+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Execute B2B marketing design initiatives to support content and demand generation efforts for an enterprise-focused team.

• Translate structured content into clean, high-quality visual assets across white papers, landing pages, and campaigns, focusing on clarity and conversion.

• Apply strong principles of layout, hierarchy, and typography to create impactful marketing collateral.

• Collaborate closely with marketing teams to iterate quickly on designs based on feedback and content calendar requirements.

• Utilize a range of design tools including Figma and the Adobe Creative Suite, with a specific emphasis on InDesign.

📝 Enhancement Note: This role focuses on the execution of marketing design within a B2B context, specifically supporting content and demand generation. It is not a product design or UI/UX role, demanding a strong understanding of marketing collateral creation and conversion-driven design principles. The "enterprise-focused" aspect suggests a need for design that appeals to larger organizations, often requiring a more sophisticated and professional aesthetic.

📈 Primary Responsibilities

• Design and produce visually engaging white papers, guides, and other long-form content assets, serving as a primary focus of the role.

• Create compelling landing page designs and email marketing assets within a WordPress and HubSpot environment, optimizing for user engagement and conversion.

• Develop distinct campaign visuals tailored for LinkedIn and other relevant marketing channels to enhance brand visibility and lead generation.

• Apply and maintain strong layout, hierarchy, and typography principles to ensure all visual assets are clear, professional, and aligned with brand guidelines.

• Work efficiently from existing briefs, content calendars, and provided structured content to produce high-quality design deliverables.

• Engage in rapid collaboration via Slack, quickly incorporating feedback and iterating on designs to meet project timelines and objectives.

📝 Enhancement Note: The emphasis on "primary focus" for white papers and long-form content indicates a significant portion of the workload will involve in-depth document design, requiring meticulous attention to detail, information architecture, and readability. The requirement to work from "structured content" suggests a need for designers who can effectively process and visualize complex or technical information, rather than originating creative concepts from scratch.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level roles. Equivalent practical experience will also be considered.

Experience: 3-6+ years of dedicated experience in B2B marketing design, with a proven track record in creating effective marketing collateral.

Required Skills:

• B2B Marketing Design: Proven experience designing marketing materials for business-to-business audiences.

• White Paper & Long-Form Content Design: Extensive experience in creating visually appealing and well-structured white papers, guides, and similar long-form documents.

• Layout, Typography & Hierarchy: Exceptional skills in applying principles of visual layout, typography, and information hierarchy to enhance clarity and impact.

• Marketing Asset Design: Experience designing a variety of marketing assets including landing pages, email campaigns, and social media graphics.

• Content Translation: Ability to effectively translate complex, technical, or data-heavy content into clear, concise, and visually digestible formats.

• Detail-Oriented: Meticulous attention to detail, ensuring accuracy and consistency in all design outputs.

• Workflow Adherence: Comfort and proficiency in working within structured workflows and established brand guidelines.

• Figma Proficiency: Advanced skills in using Figma for design creation and collaboration.

• Adobe Creative Suite: Mastery of Adobe Illustrator, Photoshop, and critically, Adobe InDesign for graphic design and layout tasks.

Preferred Skills:

• Technical/Enterprise Content Experience: Familiarity or experience designing for technical or enterprise-level subject matter.

• Content Marketing/Demand Generation: Understanding of content marketing strategies and demand generation principles and how design supports these efforts.

• U.S. Market Familiarity: Experience working with or understanding the nuances of U.S.-based marketing teams and audiences.

• WordPress & HubSpot Experience: Practical experience designing within or for these specific platforms.

📝 Enhancement Note: The specified experience range (3-6+ years) and the requirement for specific skills like InDesign and white paper design point towards a mid-level role. The emphasis on converting "complex or technical content" into "clear visuals" is a critical differentiator, suggesting the need for analytical thinking alongside creative talent. The "conversion-focused design" requirement is key for demand generation roles and implies an understanding of user psychology and call-to-action effectiveness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Long-Form Content Examples: Must include at least 2-3 examples of white papers, guides, or similar long-form documents, showcasing your ability to manage complex information design.

• Layout, Structure & Readability: Portfolio pieces should clearly demonstrate your expertise in layout, information hierarchy, and creating legible designs that guide the reader effectively.

• Marketing Asset Variety: Include 2-4 examples of marketing assets such as landing pages, email campaign designs, or social media campaign visuals.

• Conversion Focus: Highlight designs that were optimized for specific marketing goals, such as lead generation, click-through rates, or user engagement.

Process Documentation:

• While explicit process documentation is not requested, the portfolio should implicitly demonstrate an understanding of design workflows, from brief interpretation to final asset delivery.

• Candidates should be prepared to discuss their design process, including how they approach briefs, manage feedback, and ensure brand consistency across various marketing materials.

📝 Enhancement Note: The portfolio requirements are highly specific and directly aligned with the core responsibilities. The emphasis on "layout, structure, and readability" for long-form content and "conversion-focused design" for marketing assets are critical evaluation criteria. Candidates should curate their portfolios to explicitly showcase these capabilities, perhaps by providing brief case study-like descriptions for each piece.

💵 Compensation & Benefits

Salary Range: For a Marketing Graphic Designer with 3-6+ years of experience, fully remote in Buenos Aires, Argentina, and working for a U.S.-based company, the estimated annual salary range would typically fall between ARS 8,000,000 - ARS 14,000,000. This estimate is based on local market rates for experienced design professionals, adjusted for the demand for B2B marketing design skills and the remote work arrangement. Factors such as specific tool proficiency, portfolio strength, and the company's overall compensation philosophy will influence the final offer.

Benefits:

• Full-Time Employment: Standard full-time benefits package, potentially including paid time off, sick leave, and national holidays.

• Remote Work Flexibility: The opportunity to work entirely from home, offering a significant work-life balance advantage.

• International Collaboration: Exposure to working with a U.S.-based team, offering cross-cultural experience and professional development.

• Professional Development: Potential access to learning resources, workshops, or certifications relevant to design and marketing, especially given the focus on up-to-date tools like Figma.

• Contribution to Demand Generation: The satisfaction of directly contributing to significant marketing initiatives and seeing the impact of your design work.

Working Hours: Approximately 40 hours per week. This role will likely require some overlap with U.S. business hours for collaboration purposes, though specific meeting times will be arranged.

📝 Enhancement Note: Salary estimation for international remote roles requires careful consideration of local cost of living, typical salaries for similar roles in that region, and the premium often paid by U.S. companies for remote talent. The ARS range provided is a benchmark and should be verified by the candidate against their own research and expectations. Benefits are often standard for full-time roles but can vary significantly for remote positions with international companies; specific details should be confirmed.

🎯 Team & Company Context

🏢 Company Culture

Industry: The hiring organization, Bullpen Talent, operates within the Staffing and Recruiting industry, specializing in connecting companies with talent, particularly in tech and creative fields. The client company they are hiring for is in the Enterprise Software / B2B Technology sector, focusing on demand generation and content marketing.

Company Size: Bullpen Talent's client base varies, but the immediate team this designer would join is likely a focused enterprise marketing unit within a larger B2B company. The size of the client company is not specified but is described as "enterprise-focused," suggesting a substantial organization with established marketing operations.

Founded: Bullpen Talent was founded in 2015. The founding date of the client company is not provided but is implied to be established given the "enterprise" designation and focus on demand generation.

Team Structure:

• Marketing Operations Focus: The role is part of an enterprise-focused B2B marketing team that prioritizes content and demand generation.

• Collaborative Environment: The team utilizes Slack for communication and emphasizes quick iteration based on feedback, indicating a dynamic and responsive work environment.

• Cross-functional Interaction: While primarily supporting content and demand generation, the designer will likely interact with content creators, demand generation specialists, and potentially product marketers.

Methodology:

• Data-Driven Design: The role requires "conversion-focused design," suggesting an approach that prioritizes measurable outcomes over purely aesthetic considerations.

• Structured Workflows: The designer will work from existing briefs and content calendars, indicating a systematic approach to project management and execution.

• Agile Iteration: The emphasis on quick feedback loops and iteration via Slack points to an agile or semi-agile design process.

Company Website: https://www.bullpentalentgroup.com/ (Bullpen Talent)

📝 Enhancement Note: Understanding that Bullpen Talent is a staffing agency helps frame the context. The role is with one of their clients, a B2B enterprise company. The "enterprise-focused" nature of the client implies a need for professional, polished, and potentially complex design solutions that cater to business decision-makers.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Graphic Designer. It requires a solid foundation of 3-6+ years of experience, demonstrating proficiency in core design skills and specific marketing applications. The responsibilities lean towards execution within a defined framework, rather than strategic design leadership.

Reporting Structure: The designer will report to a marketing manager or a lead within the demand generation or content marketing team of the client company. Collaboration will be frequent with content creators and demand generation specialists.

Operations Impact: The designer's work directly fuels demand generation and content marketing efforts. High-quality visual assets for white papers, landing pages, and campaigns are critical for attracting leads, engaging prospects, and supporting the sales funnel. The "conversion-focused design" aspect means the designer's output is directly tied to tangible business outcomes like lead generation volume and quality.

Growth Opportunities:

• Specialization in B2B/Enterprise Design: Deepen expertise in designing for complex B2B audiences and enterprise-level content, becoming a go-to specialist in this niche.

• Content Marketing Mastery: Gain a stronger understanding of content strategy, SEO principles as they relate to visual content, and demand generation funnels.

• Tool Proficiency Expansion: Become an expert in advanced features of Figma, Adobe Suite, and potentially explore new design or marketing automation tools as they are adopted by the client.

• Potential for Senior/Lead Designer Roles: With consistent high performance and further development, opportunities may arise for senior designer positions or lead roles within larger creative or marketing operations teams.

📝 Enhancement Note: The growth path for a graphic designer in a marketing operations context often involves specializing in specific areas (like long-form content or demand gen assets) and mastering the tools and platforms used by the marketing team. Advancement typically means taking on more complex projects, mentoring junior designers, or moving into a lead or art director capacity.

🌐 Work Environment

Office Type: This is a Fully Remote position, meaning there is no central office to commute to. The work environment is entirely digital and home-based.

Office Location(s): The role is based in Buenos Aires, Argentina, but the work is performed remotely from the candidate's own location within Argentina. The hiring company, Bullpen Talent, is based in the USA.

Workspace Context:

• Digital Collaboration: The primary workspace is digital, relying heavily on communication and collaboration tools like Slack and potentially project management software.

• Design Tool Focus: The environment is equipped with industry-standard design software like Figma and the Adobe Creative Suite, essential for executing the role's responsibilities.

• Team Interaction: While remote, the emphasis on collaboration via Slack suggests opportunities for regular interaction with team members, fostering a sense of connection despite the physical distance.

Work Schedule: The standard working hours are approximately 40 hours per week. Given the U.S. client base, candidates should anticipate some need for flexibility to accommodate meetings that might fall outside of typical Argentine business hours, ensuring alignment with U.S. team schedules.

📝 Enhancement Note: The fully remote nature is a significant aspect. Candidates should ensure they have a suitable home office setup conducive to focused design work and reliable internet connectivity. The need for potential schedule overlap with U.S. time zones is common for remote roles supporting international clients and should be a consideration for work-life balance planning.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by Bullpen Talent or the client's HR team to assess basic qualifications and experience.

• Portfolio Review & Technical Interview: A dedicated session where a hiring manager or senior designer will thoroughly review your portfolio, asking specific questions about your design choices, process, and how you've handled similar projects (especially white papers and conversion-focused assets). Expect questions about your experience with Figma, InDesign, and translating complex content.

• Skills Assessment/Design Challenge: Potentially a small design task or a more in-depth case study presentation focused on a hypothetical (or real) marketing challenge. This will evaluate your ability to apply design principles to B2B marketing objectives.

• Team/Cultural Fit Interview: A conversation with potential team members or the hiring manager to assess your collaboration style, communication skills (especially via Slack), and how well you align with the team's dynamic and the company's values.

• Final Interview: May involve a discussion with a higher-level stakeholder to confirm suitability and discuss offer details.

Portfolio Review Tips:

• Curate Strategically: Ensure your portfolio prominently features 2-3 high-quality white papers or long-form content pieces, clearly demonstrating layout, structure, and readability.

• Showcase Conversion Design: Include 2-4 marketing assets (landing pages, emails, campaigns) and be prepared to articulate how your design choices aimed to drive conversions.

• Explain Your Process: For each key project, provide a brief overview of the brief, your design approach, the tools used, and the outcome or impact (if known).

• Highlight B2B Relevance: Emphasize projects that were for B2B clients or involved complex/technical subject matter.

• Tool Proficiency: Be ready to discuss your experience with Figma, Adobe InDesign, Illustrator, and Photoshop, and how you leverage them for efficiency and quality.

Challenge Preparation:

• Understand B2B Context: Familiarize yourself with common B2B marketing goals, content types (white papers, webinars, case studies), and the target audience for enterprise software.

• Practice Translating Content: Mentally (or physically) work through how you would visualize complex information. Think about data visualization, flow, and clear visual hierarchy.

• Figma & InDesign Practice: Ensure you are comfortable creating layouts and assets quickly in both Figma and InDesign. Be prepared for a design challenge that may require using one or both.

• Communication Clarity: Practice articulating your design decisions and process clearly and concisely, as this will be crucial during interviews and for remote collaboration.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge for this role is significant. Candidates should invest time in preparing their portfolio to directly address the requirements, particularly the long-form content and conversion-focused design aspects. The ability to clearly articulate design rationale and process will be as important as the visual output itself.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating a wide range of visual assets. Proficiency is a key requirement.

• Adobe Creative Suite:

  • Adobe InDesign: Critically required for layout and design of long-form content like white papers and guides.
  • Adobe Illustrator: For creating vector graphics, icons, and illustrations.
  • Adobe Photoshop: For image editing, manipulation, and creating raster-based graphics.

• WordPress: Experience designing for or within WordPress is required for landing page creation.

• HubSpot: Experience designing emails or landing pages within HubSpot is required.

Analytics & Reporting:

CRM & Automation:

• Familiarity with HubSpot specifically for email marketing and landing page management is required. Understanding how design integrates with marketing automation workflows is a plus.

📝 Enhancement Note: The requirement for specific tools like Figma and Adobe InDesign is paramount. Candidates must demonstrate proficiency in these. Experience with WordPress and HubSpot is also a non-negotiable requirement, indicating the need for designers who can work within existing marketing technology stacks and deliver assets that are ready for deployment.

👥 Team Culture & Values

Operations Values:

• Clarity & Precision: A strong emphasis on clear communication through design, ensuring that complex information is easily understood by the target audience. Precision in execution and adherence to brand guidelines are key.

• Efficiency & Execution: The role is execution-focused, valuing the ability to turn briefs into high-quality assets quickly and reliably. Working within structured workflows and iterating efficiently is highly valued.

• Conversion-Oriented Mindset: Design decisions are expected to contribute directly to marketing goals, with a focus on driving conversions and supporting demand generation objectives.

• Collaboration & Responsiveness: A culture that encourages open communication via Slack and values quick feedback loops and agile iteration. Team members are expected to be responsive and adaptable.

• Professionalism: As part of an enterprise-focused team, maintaining a high level of professionalism in design output and client interaction is essential.

Collaboration Style:

• Digital-First Communication: Primarily relies on tools like Slack for day-to-day interactions, project updates, and feedback.

• Iterative Design Process: The team embraces feedback and uses it to refine designs, fostering a collaborative environment where ideas are exchanged and improved upon.

• Cross-Functional Support: While focused on design, the designer will work closely with content creators and demand generation specialists, requiring good interpersonal and communication skills to ensure design aligns with overall marketing strategy.

• Shared Responsibility for Outcomes: The team likely shares responsibility for the success of marketing campaigns, meaning the designer's contribution is seen as integral to collective achievements.

📝 Enhancement Note: The culture emphasizes practical application and measurable results. The designer is not just an artist but a key contributor to the marketing engine, expected to be efficient, collaborative, and results-driven. The remote nature necessitates strong asynchronous communication skills and a proactive approach to collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Content: The primary challenge will be taking dense, technical, or data-heavy B2B content and transforming it into visually appealing, easy-to-understand assets without losing critical information.

• Balancing Aesthetics and Conversion: Striking the right balance between creating aesthetically pleasing designs and ensuring they are optimized for conversion rates and marketing objectives.

• Rapid Iteration Cycles: Adapting to quick feedback loops and iterating on designs rapidly, which can be demanding but also rewarding for those who thrive in fast-paced environments.

• Remote Collaboration Nuances: Effectively collaborating and communicating design intent and feedback in a fully remote setting, ensuring alignment across different time zones.

• Maintaining Brand Consistency: Ensuring all visual assets, across various platforms and content types, adhere to established brand guidelines while still being creative.

Learning & Development Opportunities:

• Deep Dive into B2B Marketing Design: Gain specialized knowledge in designing for enterprise clients and understanding B2B sales cycles.

• Mastery of Marketing Platforms: Become highly proficient in using WordPress and HubSpot for design implementation and campaign execution.

• Advanced Design Techniques: Enhance skills in information design, data visualization, and creating engaging long-form content layouts.

• Content Marketing Strategy: Develop a better understanding of how design fits into broader content marketing and demand generation strategies, potentially leading to more strategic design input.

• Cross-Cultural Collaboration Skills: Hone communication and collaboration skills working with a U.S.-based team, which can be valuable for future international roles.

📝 Enhancement Note: The challenges presented are common for designers in marketing operations roles, particularly those focused on content and demand generation. The growth opportunities are geared towards specialization and deepening expertise within the B2B marketing ecosystem.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a white paper. How do you approach translating complex technical content into a visually engaging format?" (Focus on your structured approach, use of InDesign, and how you ensure readability.)

• "How do you balance aesthetic appeal with conversion goals in your landing page and email designs?" (Prepare examples highlighting CTAs, user flow, and persuasive design elements.)

• "Walk us through a B2B marketing campaign you designed. What were the objectives, your role, the tools used, and the results (if known)?" (Be ready to discuss LinkedIn visuals, campaign assets, and any metrics.)

Company & Culture Questions:

• "What interests you about working for a B2B enterprise client, and what do you understand about their marketing needs?" (Show you've researched the context and understand the target audience.)

• "How do you ensure consistent brand application across different marketing channels and content types?" (Discuss your understanding of brand guides and meticulous execution.)

Portfolio Presentation Strategy:

• Structure is Key: For each project, clearly state the objective, your role, the challenge, your solution (design choices), and the outcome.

• Highlight White Paper Expertise: Spend significant time on your long-form content examples. Explain your layout choices, typographic hierarchy, and how you made dense information accessible.

• Showcase Conversion Design: For landing pages and emails, point out specific elements designed to drive action – CTAs, forms, visual flow, and any A/B testing considerations.

• Tool Demonstration: Be prepared to briefly discuss or even demonstrate how you use Figma and InDesign to achieve specific design elements or efficiencies.

• Tell a Story: Frame your portfolio as a narrative of your skills and how you solve marketing design problems.

📝 Enhancement Note: The interview process will heavily rely on demonstrating practical skills and a strategic understanding of B2B marketing design. Candidates should prepare specific examples that directly address the core responsibilities and required skills, especially concerning white papers and conversion-focused assets.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features examples of white papers, long-form content, and conversion-focused marketing assets (landing pages, emails). Tailor the presentation to highlight your B2B marketing design experience.

• Resume Optimization: Update your resume to clearly list your years of experience in B2B marketing design, proficiency with Figma and the Adobe Suite (especially InDesign), and experience with WordPress and HubSpot. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to articulate your design process, your approach to translating complex content, and how you contribute to demand generation goals during interviews. Practice presenting your portfolio.

• Research the Context: Understand the B2B enterprise market and the role of content and demand generation within it. Familiarize yourself with Bullpen Talent's role as a staffing agency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.