Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: 7-Eleven

Location: Surrey, British Columbia, Canada (Hybrid or Remote considered)

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: March 26, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid / Remote Considered

🚀 Role Summary

• Design and execute visually compelling creative assets for diverse marketing channels, including print, digital, in-store, and social media.

• Translate creative briefs into engaging, on-brand designs that resonate with target audiences, including Gen Z and Alpha.

• Collaborate cross-functionally with Marketing, Brand, Store Experience, Digital, and other teams to bring campaigns and initiatives to life.

• Maintain brand consistency and elevate 7-Eleven's visual identity across all customer touchpoints, driving store traffic and brand love.

• Contribute to ongoing brand evolution by refining visual systems, templates, and overall creative output in a fast-paced retail environment.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer with a focus on marketing execution within a large retail organization. The emphasis on transforming briefs into "eye-catching, on-brand design" and collaborating across multiple marketing disciplines suggests a need for strong operational understanding of marketing campaign lifecycles and asset management. The mention of "pixel-perfect execution" and "transforming how our brand shows up" highlights the importance of detail-oriented, process-driven design work critical for a GTM strategy.

📈 Primary Responsibilities

• Produce high-quality graphic art and visual elements for print, digital, in-store, and social media platforms.

• Design a broad spectrum of marketing materials and content intended to drive conversion and retail sales growth, including:

  • In-store signage and merchandising displays
  • Product packaging adaptations
  • Direct mail and e-mail campaigns
  • Digital advertisements and app/web assets
  • Social media graphics and content
  • Motion and video graphics

• Infuse brand communications with elements of "fun" and high engagement, particularly for younger demographics.

• Work closely with Brand, Store Experience, Digital, E-Commerce, Social Media, Loyalty, and Integrated Marketing teams to execute integrated campaigns.

• Support packaging and in-store program rollouts by adapting creative for various SKUs, formats, and regional requirements.

• Assist in refining and evolving the brand's visual identity through templates, visual systems, iconography, typography, and layout frameworks.

• Organize, update, and maintain the Digital Asset Management (DAM) library, ensuring accurate filing and accessibility of creative assets.

• Manage multiple concurrent projects simultaneously, prioritizing tasks and adhering to deadlines within a dynamic retail setting.

• Consult with internal stakeholders to understand project objectives, gather requirements, offer creative recommendations, and ensure strategic alignment of design solutions.

• Support photoshoots, including image sourcing, retouching, and adaptation of photography and visual content.

• Ensure all creative output strictly adheres to 7-Eleven brand standards while encouraging innovation within established guidelines.

• Actively participate in creative reviews, providing and receiving constructive feedback to enhance team-wide work quality.

• Stay abreast of emerging technologies, design trends, retail marketing best practices, and the competitive landscape to continuously elevate creative output.

📝 Enhancement Note: The responsibilities clearly delineate a need for operational efficiency in design production. Tasks like adapting creative for multiple SKUs, managing a DAM library, and supporting rollouts indicate a requirement for organized workflow management and adherence to established processes. The emphasis on "driving conversion and retail sales growth" and "driving store traffic and brand love" positions this role as integral to the Go-To-Market (GTM) strategy, where design directly impacts business outcomes.

🎓 Skills & Qualifications

Education:

• Degree or diploma in Graphic Design, Visual Communication, or a related field.

Experience:

• Minimum of 4 years of professional design experience.

Required Skills:

• Proven ability to translate a creative vision into tangible, high-quality design execution.

• Demonstrated passion for and experience in creating designs that foster emotional connections with target audiences.

• Strong understanding and application of typography, color theory, layout, and composition principles.

• Proficient in creating accurate production and/or traffic-ready art files for both print and digital media, ensuring correct specifications, file setup, accessibility considerations, and quality control.

• Advanced proficiency in Adobe Creative Cloud suite, including:

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop

• Strong organizational skills with the ability to manage multiple concurrent projects, prioritize effectively, and meet deadlines in a fast-paced, evolving retail environment.

• Excellent communication and interpersonal skills, with the capacity to clearly articulate design rationale and collaborate effectively with cross-functional teams.

• Demonstrated ability to build and maintain positive working relationships and contribute to a collaborative, team-first creative culture.

Preferred Skills:

• Experience in motion graphics and video editing (using After Effects and Premiere Pro).

• Solid working knowledge of Microsoft Office Suite.

• Familiarity with project management tools such as Adobe Workfront (or similar workflow management systems).

• Familiarity with Digital Asset Management (DAM) tools.

• Knowledge of pre-production processes.

• Ability to work effectively with external agency partners to translate concepts into owned-channel formats.

📝 Enhancement Note: The experience requirement of 4+ years, coupled with the preference for specific industry backgrounds (retail, QSR, CPG), suggests a need for a designer who understands the operational nuances of fast-paced, high-volume consumer marketing. The emphasis on Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop, is standard, but the inclusion of After Effects and Premiere as an asset points towards a growing need for dynamic content creation, which is a key operational component in modern marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating expertise and skills across both print and digital media.

• Specific emphasis on showcasing capabilities in designing for in-store signage and digital advertisements.

• Examples of translating creative briefs into polished, on-brand assets for various marketing channels.

• Demonstrations of adaptability in applying creative solutions to different formats and SKUs.

Process Documentation:

• Showcase examples of creating accurate production-ready files for print and digital, detailing the quality control and specification adherence.

• Illustrate the process of managing and organizing assets within a Digital Asset Management (DAM) system.

• Provide evidence of workflow management for concurrent projects, highlighting prioritization and deadline adherence.

• Present case studies or examples where creative solutions were strategically aligned with project goals and business objectives.

📝 Enhancement Note: For a Graphic Designer role, especially in a large corporate setting like 7-Eleven, a portfolio is critical. The "Process & Systems Portfolio Requirements" section emphasizes not just the final aesthetic output but the process behind it. This includes demonstrating technical proficiency in file preparation for print and digital, asset management, and project workflow. This aligns with operations' focus on standardization, efficiency, and quality control in creative production.

💵 Compensation & Benefits

Salary Range: $61,381 - $75,026 CAD annually ($29.51 - $36.07 CAD per hour)

Benefits:

• Comprehensive benefits package (details available via provided Canadian link).

• Potential for bonus or commission structures (at company's sole discretion).

• Long-term incentive compensation (at company's sole discretion).

Working Hours:

• Full-time position, typically 40 hours per week.

• Hybrid work model for candidates in Surrey, BC; fully remote arrangement may be considered for the right candidate.

📝 Enhancement Note: The salary range provided is specific to Canada and reflects mid-level graphic design roles in the Canadian market. The inclusion of both annual and hourly rates is standard for Canadian compensation structures. The note about compensation being at the company's sole discretion is a common legal disclaimer for variable compensation and benefits. The emphasis on a hybrid model for Surrey-based candidates and remote possibility for others highlights operational flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail / Convenience Stores / Quick Service Restaurants (QSR)

Company Size: Over 86,000 locations globally; a large, established enterprise.

Founded: Iconic brand with a long history of revolutionizing convenience.

Team Structure:

• Part of the in-house Creative Services team, reporting to the Creative Services Manager.

• Close collaboration with various Marketing teams: Brand, Store Experience, Digital, E-Commerce, Social Media, Loyalty, and Integrated Marketing.

Methodology:

• Focus on "activating awesome" and making a meaningful impact.

• Customer-obsessed approach to innovation and brand presentation.

• Emphasis on transforming and revolutionizing convenience through cutting-edge innovation.

• Collaborative, team-first creative culture.

• Data-driven insights and performance measurement are implied through the focus on driving conversion and sales growth.

Company Website: [7-Eleven Company Website URL - Assuming www.7-eleven.com or similar]

📝 Enhancement Note: Understanding 7-Eleven's scale and iconic status is crucial for a designer. The "activate awesome" slogan and focus on "revolutionizing convenience" suggest a culture that values innovation and impact. The operations aspect here is how this culture translates into design requests – driving excitement, customer engagement, and sales, rather than purely aesthetic output. The hybrid/remote flexibility also indicates a modern approach to workplace operations.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is hands-on and execution-focused, contributing directly to marketing campaign deliverables.

Reporting Structure: Reports to the Creative Services Manager, indicating a clear line of management and oversight within the Creative Services department.

Operations Impact: The Graphic Designer's work directly impacts customer perception, brand engagement, store traffic, and retail sales growth. This role is integral to the Go-To-Market (GTM) strategy by ensuring visual communications are compelling, on-brand, and effective in driving consumer action.

Growth Opportunities:

• Skill Advancement: Develop expertise in motion graphics, video editing, and advanced Adobe Creative Suite functionalities.

• Brand Evolution: Contribute to shaping the visual identity of a globally recognized brand.

• Cross-functional Exposure: Gain experience working across diverse marketing disciplines and broader organizational functions.

• Leadership Potential: Potential to move into senior design roles, specialization in areas like packaging or digital, or even creative team leadership with demonstrated impact and experience.

📝 Enhancement Note: The role is clearly defined as an execution-focused position within a larger marketing operation. Growth opportunities are presented as a natural progression of design skills and project scope, typical for a mid-level role in a corporate structure. The emphasis on "operations impact" highlights how design work connects to tangible business results, a key consideration for operations professionals.

🌐 Work Environment

Office Type: Hybrid work model for candidates in Surrey, BC. Fully remote arrangement may be considered for the right candidate. This suggests a modern, flexible work environment.

Office Location(s): Primarily focused on Surrey, British Columbia, Canada, with the possibility of remote work across Canada.

Workspace Context:

• Collaborative environment that emphasizes a "team-first creative culture."

• Access to necessary design tools and technology within the Adobe Creative Cloud suite.

• Opportunities for interaction and collaboration with marketing and cross-functional teams.

• Fast-paced retail environment demands agility and efficiency.

Work Schedule: Full-time, likely involving standard business hours but with the expectation of managing project deadlines effectively, which may occasionally require flexibility.

📝 Enhancement Note: The hybrid/remote flexibility is a significant aspect of the work environment, reflecting a modern operational approach to talent acquisition and management. The "fast-paced retail environment" implies a need for resilience and adaptability in daily operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output.

• Creative Assessment: Potential for a design challenge or portfolio review session to evaluate practical skills, problem-solving abilities, and adherence to brand guidelines.

• Cross-functional Interviews: Discussions with the Creative Services Manager and potentially members of the marketing teams to assess collaboration skills, communication, and strategic thinking.

• Cultural Fit: Evaluation of how well the candidate aligns with 7-Eleven's "team-first creative culture" and "activate awesome" ethos.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your print, digital, and in-store design capabilities.

• Showcase Process: For key projects, briefly explain the brief, your creative process, challenges faced, and the final solution. Highlight how your design addressed specific business objectives or drove engagement.

• Demonstrate Brand Adaptability: Include examples where you successfully applied brand guidelines or adapted creative for different channels.

• Highlight Technical Proficiency: Ensure your portfolio clearly shows your ability to produce production-ready files.

• Tailor to 7-Eleven: If possible, include a concept piece or a hypothetical redesign that demonstrates your understanding of the 7-Eleven brand and its target audience.

Challenge Preparation:

• Be prepared to discuss your design choices and rationale.

• Understand 7-Eleven's current marketing and branding.

• Practice articulating how your design contributes to business goals (e.g., driving sales, brand awareness).

• Review common design principles and best practices for retail and CPG marketing.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges is standard for creative roles. The "operations" angle here is in how candidates should frame their portfolio to showcase not just creativity but also process, efficiency, and impact – crucial for a role that supports GTM efforts. Clear articulation of design rationale and business impact is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite (Advanced Proficiency Required):

  • Adobe InDesign (for layout and print production)
  • Adobe Illustrator (for vector graphics, logos, illustrations)
  • Adobe Photoshop (for image editing, manipulation, and digital assets)

• Motion Graphics & Video Editing (Asset):

  • Adobe After Effects
  • Adobe Premiere Pro

• Productivity Software: Analytics & Reporting:

CRM & Automation:

• Familiarity with project management tools like Adobe Workfront (or similar workflow management systems) is an asset.

• Familiarity with Digital Asset Management (DAM) tools is an asset.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud, especially InDesign, Illustrator, and Photoshop, is foundational. The inclusion of After Effects and Premiere as an asset highlights a growing operational need for dynamic content. Familiarity with project management and DAM tools is highly relevant to efficient operations and asset governance within a large organization.

👥 Team Culture & Values

Operations Values:

• Activate Awesome: A core value driving employees to make a meaningful impact and deliver exceptional results.

• Customer Obsession: Prioritizing the customer experience in all creative endeavors, aiming to drive brand love and store traffic.

• Innovation: Revolutionizing convenience and seeking cutting-edge approaches in design and marketing.

• Collaboration: Fostering a "team-first creative culture" where ideas are shared and collective success is prioritized.

• Efficiency & Quality: Delivering polished, on-brand creative assets that meet deadlines in a fast-paced retail environment.

Collaboration Style:

• Highly collaborative, working closely with multiple marketing teams and cross-functional departments.

• Emphasis on constructive feedback exchange during creative reviews to improve work quality.

• Open to working with external agency partners, requiring clear communication and ability to translate concepts.

📝 Enhancement Note: The "Activate Awesome" and "Customer Obsession" values directly inform the operational objectives of the design role – ensuring creative output is not just visually appealing but also functional in driving business results and customer engagement. The collaborative style is essential for seamless GTM execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining strict brand standards while also pushing creative boundaries to engage modern audiences (Gen Z & Alpha).

• Fast-Paced Retail Environment: Managing multiple, concurrent projects with tight deadlines in a dynamic industry.

• Adapting Creative Across Diverse Channels: Ensuring visual coherence and effectiveness across print, digital, in-store, social, and packaging.

• Meeting Target Audience Needs: Creating content that resonates with diverse demographics, including younger generations, while remaining universally appealing.

Learning & Development Opportunities:

• Technical Skill Enhancement: Deepen expertise in motion graphics, video editing, and advanced Adobe Creative Suite features.

• Industry Best Practices: Stay updated on retail marketing trends, design innovation, and competitive landscape analysis.

• Cross-Functional Understanding: Develop a deeper appreciation for how design integrates with e-commerce, loyalty programs, and integrated marketing strategies.

• Brand Strategy Contribution: Opportunity to influence and evolve the visual identity of a global brand.

📝 Enhancement Note: Identifying these challenges helps candidates understand the operational demands of the role. The growth opportunities are framed around skill development and strategic contribution, which are key aspects for operations professionals seeking career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a request for a highly innovative or unconventional design. How did you approach it?" (Focus on your process for managing constraints and creative problem-solving.)

• "Walk us through a marketing campaign where your graphic design played a pivotal role in driving sales or customer engagement. What was the brief, your solution, and the impact?" (Prepare a case study highlighting your design's contribution to business objectives.)

Company & Culture Questions:

• "What excites you about the 7-Eleven brand and its mission to 'activate awesome'?" (Research 7-Eleven's current marketing initiatives and brand voice.)

• "How do you contribute to a team-first creative culture and provide constructive feedback?" (Be ready to share examples of your collaborative approach.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem (brief), your proposed solution (design concept), the execution (your role and process), and the results (impact/outcome).

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your designs (e.g., increased click-through rates, sales lift, engagement metrics).

• Highlight Technical Skills: Be prepared to discuss your proficiency with Adobe Creative Cloud and any other relevant tools. Show examples of production-ready files if possible.

• Showcase Adaptability: Present examples of how you've adapted creative for different media or regional needs.

• Engage and Discuss: Be ready for interactive discussion about your work, design choices, and how you would approach future projects for 7-Eleven.

📝 Enhancement Note: This section provides tactical advice tailored to a graphic design role within a corporate marketing operation. The questions and tips focus on demonstrating not just creative talent but also strategic thinking, operational efficiency in execution, and an understanding of business impact, all crucial for a GTM-aligned role.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided link on the 7-Eleven Careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to retail marketing, in-store signage, digital ads, and packaging design. Showcase your ability to work within brand guidelines and adapt creative across multiple channels.

• Resume Optimization: Ensure your resume clearly details your 4+ years of professional experience, proficiency with Adobe Creative Cloud, and any relevant industry experience (retail, QSR, CPG). Use keywords from the job description like "graphic design," "print," "digital," "in-store communications," and "campaign design."

• Prepare for Portfolio Review: Be ready to walk through your selected projects, articulating your design process, rationale, and the impact of your work on business objectives. Practice presenting your work concisely and engagingly.

• Company Research: Familiarize yourself with 7-Eleven's current marketing campaigns, brand identity, and target audiences. Understand their retail operations and how design supports their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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