Marketing Designer Multi-Channel

📍 Job Overview

Job Title: Marketing Designer Multi-Channel

Company: Balls Foods

Location: Kansas City, KS

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: April 06, 2026

Experience Level: Mid-Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in translating brand strategy into tangible visual experiences across a multi-channel landscape, focusing on both digital and physical touchpoints.

• The Marketing Designer will be instrumental in maintaining brand consistency and elevating customer engagement through innovative design solutions in retail and grocery environments.

• A key aspect of this position involves hands-on execution and production management, particularly in print and environmental design, ensuring high-quality output.

• This role requires a collaborative approach, partnering with various internal teams and external vendors to bring creative concepts to life effectively.

📝 Enhancement Note: While the title "Marketing Designer" is broad, the description emphasizes a strong focus on multi-channel execution, print production, and environmental/in-store design. This suggests a role that bridges traditional graphic design with practical application in a retail setting, requiring a blend of creative vision and production expertise. The "Operations" aspect comes into play through the systematic management of print processes, vendor relationships, and ensuring consistent brand application across all touchpoints, impacting the operational efficiency of marketing campaigns and in-store experiences.

📈 Primary Responsibilities

• Conceptualize and execute compelling visual designs across print, digital, and in-store environments, ensuring brand consistency and campaign effectiveness.

• Develop and implement immersive in-store signage systems and environmental graphics that enhance the physical shopping experience and brand presence.

• Create engaging digital content for social media, email marketing, websites, and campaign landing pages, aligning with overall marketing objectives.

• Maintain and evolve brand identity across all customer touchpoints, balancing creative innovation with established brand guidelines.

• Design internal-facing marketing materials, including campaign rollouts, HR initiatives, and visual content for internal communications.

• Manage the end-to-end print production process, from initial concept and design through to prepress and final production, ensuring quality and color accuracy.

• Collaborate with merchandising, marketing, operations, and HR teams to translate business needs into effective visual solutions.

• Partner with external agencies and production vendors, managing bids, timelines, and quality control for print and digital assets.

• Explore and recommend innovative print techniques and materials to enhance brand visibility and customer engagement.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can manage the entire lifecycle of a design project, from initial concept and creative direction to production and implementation. This involves not just aesthetic design but also a deep understanding of print processes, vendor management, and cross-functional collaboration to ensure successful execution in a high-volume retail environment.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, or a related field, or equivalent practical experience.

Experience: 5+ years of experience in multi-channel design, with a strong preference for experience in retail, grocery, or similarly high-volume environments.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong experience with print production processes, including prepress, color management, and material selection.

• Proven ability to manage vendor relationships, including obtaining bids, overseeing production, and ensuring quality standards.

• Demonstrated ability to design across multiple mediums: print (large format, collateral, publications), digital (social, web, email), and environmental (signage, in-store displays).

• Excellent project management skills, with the ability to handle multiple projects concurrently in a fast-paced environment.

• Strong understanding of brand identity development and maintenance across diverse touchpoints.

Preferred Skills:

• Experience working with external creative agencies and digital asset management systems.

• Familiarity with motion graphics or video editing software.

• Experience in retail merchandising or visual display design.

• Knowledge of web design principles and UX/UI best practices.

📝 Enhancement Note: The emphasis on print production, vendor management, and multi-channel execution suggests that candidates with a practical, hands-on approach to design and a solid understanding of manufacturing and distribution processes will be highly valued. The "equivalent experience" clause for the degree is a common way to broaden the candidate pool for roles where practical skills and a strong portfolio are paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of multi-channel design projects, including print collateral, digital assets (social media, web banners), and environmental/in-store signage.

• Include case studies demonstrating the end-to-end print production process, from concept to final execution, highlighting problem-solving and vendor collaboration.

• Present examples of brand identity application across various touchpoints, illustrating consistency and creative evolution.

Process Documentation:

• Examples of established workflows for print production, including steps for brief intake, design, review, vendor communication, and quality control.

• Documentation of how brand guidelines are applied consistently across different channels and projects.

• Case studies detailing the process of managing external vendors and ensuring project deadlines and quality are met.

📝 Enhancement Note: For a role focused on multi-channel execution and print production, a portfolio must clearly articulate the candidate's ability to manage complex projects from conception to completion. This includes showcasing technical production skills, strategic thinking, and the ability to collaborate effectively with stakeholders and vendors. The emphasis on process documentation is crucial for demonstrating operational efficiency and a systematic approach to design execution.

💵 Compensation & Benefits

Salary Range: $60,000 - $70,000 per year.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off, including vacation, sick leave, and holidays.

• Retirement savings plan with company match (e.g., 401k).

• Employee discounts on company products and services.

• Opportunities for professional development and continued education.

Working Hours: Standard full-time position, likely 40 hours per week. The on-site nature suggests typical business hours, with potential for occasional flexibility to meet project deadlines.

📝 Enhancement Note: The provided salary range of $60,000 - $70,000 USD per year for a Marketing Designer with 5+ years of experience in Kansas City, KS, aligns with industry benchmarks for mid-level design roles in a metropolitan area with a moderate cost of living. This range reflects a balance between creative expertise and production management responsibilities. The benefits listed are standard for full-time employees in the US, providing a well-rounded compensation package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage Retail (Grocery). Balls Foods operates a family of grocery stores, indicating a consumer-facing business with a focus on local communities and customer experience.

Company Size: The specific size isn't provided, but "Balls Foods & Brands" and a family of stores suggests a medium to large-sized regional or national company. This implies established processes but also potential for dynamic growth and evolving needs.

Founded: The founding date is not specified, but the mention of a "family of grocery stores" suggests a company with a history and a potentially strong, established brand presence in its operating regions.

Team Structure:

• The Marketing Designer will likely be part of the Marketing department, reporting to a Marketing Manager or Creative Director.

• This role will collaborate closely with Merchandising, Operations, and HR teams, indicating a matrixed or cross-functional operational structure.

Methodology:

• Data-driven decision-making is likely employed, especially in optimizing in-store experiences and digital campaigns based on customer behavior and sales data.

• Workflow planning and optimization will be critical for managing a high volume of design requests and production timelines in a retail environment.

• Automation and efficiency practices may be leveraged for digital content creation and asset management.

Company Website: https://ballsfoods.applicantpro.com (Note: This URL appears to be an applicant tracking system, not the primary company website. A typical company website would be something like ballsfoods.com or a similar domain.)

📝 Enhancement Note: Operations professionals can infer that Balls Foods, as a retail grocery company, values efficiency, customer experience, and brand consistency. The "family of grocery stores" implies a need for scalable design solutions that can be implemented across multiple locations while maintaining a cohesive brand identity. Collaboration across departments like Merchandising and Operations is crucial for ensuring marketing initiatives align with product availability and store execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (5-10 years of experience). It requires a solid foundation in graphic design principles and a demonstrated ability to manage complex projects independently, particularly in specialized areas like print production and environmental design within a retail context.

Reporting Structure: The designer will likely report to a Marketing Manager or Creative Director. They will also work closely with cross-functional teams, requiring strong collaboration and communication skills to influence and integrate design into broader business operations.

Operations Impact: The Marketing Designer's work directly impacts the customer's perception of the brand through visual consistency across all touchpoints. Effective in-store signage and engaging digital content can drive foot traffic, increase sales, and enhance brand loyalty, contributing significantly to the company's operational success and revenue generation.

Growth Opportunities:

• Specialization: Deepen expertise in retail design, large-format printing, or digital campaign execution, becoming a subject matter expert.

• Leadership: Progress to a Senior Designer or Art Director role, overseeing more complex projects, mentoring junior designers, and contributing more significantly to creative strategy.

• Cross-functional Exposure: Gain broader experience by working on projects with other departments, potentially leading to roles in brand management or marketing operations.

• Skill Development: Opportunities to learn new design software, explore emerging design trends, and attend industry workshops or conferences related to retail marketing and design.

📝 Enhancement Note: For operations professionals, understanding the growth path is key. This role offers a chance to specialize in a critical area of retail operations – brand presentation. The growth potential extends beyond traditional design, offering pathways into operational marketing strategy and management, especially in environments that value tangible customer experience.

🌐 Work Environment

Office Type: The role is on-site, suggesting a typical office environment within a corporate headquarters or a dedicated marketing/creative studio space associated with Balls Foods.

Office Location(s): Kansas City, KS. This location implies access to a professional business infrastructure and a community of creative professionals.

Workspace Context:

• The workspace is expected to be collaborative, requiring interaction with marketing, merchandising, and operations teams.

• Access to standard design software (Adobe Creative Suite) and potentially specialized print production equipment or vendor liaison points.

• Opportunities for team brainstorming sessions and project reviews, fostering a dynamic creative problem-solving environment.

Work Schedule: A standard 40-hour work week is expected. Given the retail and marketing context, there may be occasional needs for extended hours or weekend work to meet critical deadlines, especially during major campaign launches or store events.

📝 Enhancement Note: The on-site requirement for a Marketing Designer in Kansas City, KS, indicates a preference for hands-on collaboration, physical asset review, and direct interaction with the team and potentially with physical store mock-ups or materials. This environment is conducive to detailed production work and rapid iteration common in retail marketing operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter will review applications and resumes for minimum qualifications and cultural fit.

• Portfolio Review: Candidates will be asked to submit a portfolio showcasing relevant multi-channel design work, with a focus on print production and retail/environmental design examples.

• Skills Assessment/Creative Challenge: A practical design exercise may be given to assess proficiency in Adobe Creative Suite, problem-solving skills, and ability to meet project briefs within a timeframe.

• In-Person/Video Interviews: Interviews with the hiring manager and potential team members to discuss experience, design philosophy, collaboration style, and understanding of the retail marketing landscape.

• Final Interview: May involve a presentation of a portfolio or creative challenge response, discussing strategic thinking and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the multi-channel, print production, and retail/environmental design requirements of this role.

• Showcase Process & Rationale: For each project, clearly articulate the brief, your design process, the challenges faced, your solutions, and the final outcome. Highlight your role in print production and vendor management.

• Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement, sales lift, improved customer experience).

• Demonstrate Software Proficiency: Ensure your work clearly reflects advanced skills in Photoshop, Illustrator, and InDesign.

• Tailor to Retail: Emphasize projects that show an understanding of the retail environment, customer journey, and brand consistency across physical and digital spaces.

Challenge Preparation:

• Be prepared to demonstrate your technical skills in Adobe Creative Suite under timed conditions.

• Practice articulating your design decisions and thought process clearly and concisely.

• Consider how you would approach a brief that involves both digital and print elements for a retail brand.

• Familiarize yourself with common retail marketing challenges and how design can address them.

📝 Enhancement Note: For operations-focused roles like this, the interview process often includes a practical component to assess real-world application of skills. A strong portfolio that meticulously details the production process, vendor interactions, and multi-channel execution is critical. Candidates should be ready to discuss how their design work contributes to the operational efficiency and effectiveness of marketing campaigns.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign for all aspects of design and production.

• Digital Asset Management (DAM) System: Familiarity with storing, organizing, and retrieving digital assets, especially for multi-channel campaigns.

• Project Management Software: Experience with tools like Asana, Trello, Monday.com, or similar for tracking project progress, deadlines, and team assignments.

Analytics & Reporting:

• Web Analytics: Basic understanding of Google Analytics or similar tools to gauge digital content performance.

• Social Media Analytics: Familiarity with native platform analytics (Facebook, Instagram, etc.) to inform content design.

CRM & Automation:

• Email Marketing Platforms: Experience designing for platforms like Mailchimp, Constant Contact, or similar, understanding their design limitations and best practices.

• Content Management Systems (CMS): Familiarity with platforms like WordPress for web content updates.

📝 Enhancement Note: The core technology stack for this role revolves around design and production tools. Proficiency in the Adobe Creative Suite is non-negotiable. Understanding how design assets integrate into broader marketing technology stacks (DAM, CMS, Email Platforms) is increasingly important for designers involved in multi-channel operations.

👥 Team Culture & Values

Operations Values:

• Efficiency & Execution: A strong emphasis on getting things done effectively and on time, particularly in production and campaign rollouts.

• Brand Integrity: Commitment to maintaining a consistent and high-quality brand image across all channels.

• Customer Focus: Designing with the end-customer's experience in mind, whether in-store or online.

• Collaboration: Valuing teamwork and open communication across departments to achieve shared goals.

• Innovation: Encouraging creative solutions that push the brand forward while remaining practical and achievable.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, merchandising, and operations to ensure designs align with business objectives and operational realities.

• Vendor Partnership: Building strong, communicative relationships with external print and digital vendors to ensure quality and efficiency.

• Feedback-Driven: Openness to constructive criticism and iterative design processes to refine creative output.

📝 Enhancement Note: The culture likely values practical creativity and a results-oriented approach. For operations professionals, understanding that brand integrity and customer experience are paramount, supported by efficient execution and strong teamwork, is key. The ability to collaborate effectively with non-design teams is as important as design skill itself.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Production Constraints: Ensuring innovative designs are feasible within budget, material, and time limitations of a retail environment.

• Maintaining Brand Consistency Across Diverse Channels: Applying a unified brand identity across print, digital, and in-store experiences requires meticulous attention to detail.

• Managing High Volume of Requests: In a fast-paced retail setting, efficiently handling multiple design projects simultaneously while maintaining quality.

• Adapting to Evolving Retail Trends: Staying current with design trends and customer expectations in the ever-changing grocery retail landscape.

Learning & Development Opportunities:

• Advanced Print Techniques: Opportunities to explore and master specialized printing methods, materials, and finishing techniques.

• Digital Design Trends: Keeping abreast of emerging digital design platforms, tools, and best practices for social media, web, and email.

• Retail Strategy: Gaining deeper insights into merchandising, store operations, and consumer behavior within the grocery sector.

• Project Management Skills: Developing stronger organizational and time management skills through managing complex, multi-channel projects.

📝 Enhancement Note: Operations professionals will recognize that the challenges in this role are directly tied to execution and efficiency. Growth opportunities are geared towards deepening expertise in a specific area of marketing operations (retail design) and expanding strategic understanding of the business it supports.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you managed a complex print production project from concept to completion. What were the key challenges and how did you overcome them?" (Focus on process, vendor management, problem-solving).

• "How do you ensure brand consistency across both digital and physical touchpoints, especially in a retail environment?" (Highlight your understanding of brand stewardship and multi-channel strategy).

Company & Culture Questions:

• "What attracts you to working in the grocery retail industry and for Balls Foods specifically?" (Research the company's mission, values, and market position).

• "How do you approach collaboration with non-design teams like merchandising or operations?" (Emphasize your communication and partnership skills).

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your approach, your execution (including production details), and the results.

• Highlight Key Skills: Explicitly point out where your skills in Adobe Creative Suite, print production, vendor management, and multi-channel design were critical.

• Focus on Impact: Quantify results whenever possible. If direct metrics aren't available, discuss the intended impact and how your design supported it.

• Showcase Versatility: Demonstrate your ability to adapt your design style and approach to different project types and audiences within the retail context.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating not just design talent but also operational acumen. Candidates need to articulate their ability to manage projects, work with vendors, and ensure brand consistency efficiently. A portfolio that clearly illustrates these operational aspects will be highly advantageous.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Balls Foods' applicant tracking system.

• Portfolio Customization: Tailor your portfolio to prominently feature 3-5 projects that best align with the multi-channel, print production, and retail/environmental design requirements. Ensure each project clearly outlines your role in production and vendor management.

• Resume Optimization: Update your resume to highlight keywords such as "Multi-channel Design," "Print Production," "Vendor Management," "Adobe Creative Suite," "Environmental Design," and "Retail Marketing." Quantify achievements and responsibilities where possible.

• Interview Preparation: Practice articulating your design process, creative rationale, and problem-solving approaches. Prepare specific examples that showcase your ability to collaborate with cross-functional teams and manage projects from concept to completion.

• Company Research: Familiarize yourself with Balls Foods & Brands, their current marketing efforts, and their presence in the grocery retail market to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.