Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Marketing Designer (m/f/d)
Company: Ordio GmbH
Location: Cologne, Germany
Job Type: FULL_TIME
Category: Marketing Operations / Creative Operations
Date Posted: October 28, 2025
Experience Level: Mid-Level (2-4 years)
Remote Status: Fully Remote (within Germany)

🚀 Role Summary

• Drive the visual identity and brand narrative for a SaaS company focused on organizing the work of deskless employees.
• Develop engaging visual content across multiple channels, including product visualizations, motion graphics, social media, and event materials.
• Collaborate closely with Marketing and Product teams to translate business objectives into compelling visual strategies.
• Build and maintain a robust design system in Figma to ensure brand consistency and operational efficiency.
• Contribute to the strategic growth and scaling of a dynamic startup environment.

📝 Enhancement Note: This role is positioned within a startup that emphasizes operational efficiency and visual storytelling for a unique market segment (deskless workers). The focus on "all-in-one software" and "organizing their workday" suggests a need for clear, impactful visuals that communicate complex solutions simply. The "Marketing Designer" title, combined with responsibilities like product visualization, motion design, and design system development, indicates a blend of creative execution and operational process within the marketing function.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality product visualizations, UI animations, mockups, and motion graphics that enhance the user experience and communicate product value.
• Create visually compelling assets for marketing campaigns, including social media posts, feature launch materials, digital ads, and event collateral, ensuring alignment with brand guidelines.
• Collaborate with marketing and product management to develop creative strategies that strengthen brand perception and support go-to-market initiatives.
• Actively participate in the evolution and maintenance of Ordio's corporate identity, ensuring a modern, consistent, and impactful visual presence across all platforms.
• Establish, manage, and continuously refine a comprehensive design system within Figma to standardize design elements, streamline workflows, and ensure brand consistency across all marketing outputs.

📝 Enhancement Note: The responsibilities highlight a proactive approach to design ownership, emphasizing not just execution but also strategic contribution. The inclusion of "Designsystem & Prozesse" in the original description strongly suggests a need for a designer who can implement and manage operational processes within the design function, ensuring scalability and efficiency.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of experience. Equivalent practical experience will also be considered.
Experience: 2-4 years of professional experience in graphic design, branding, or motion design, with a preference for experience within the tech or SaaS industry.

Required Skills:

• Motion & Video Proficiency: Demonstrated expertise in creating product videos, UI animations, mockups, and motion designs using tools like After Effects or comparable software. Experience with video editing and animation software such as Premiere is also crucial.
• Figma Mastery: Proven ability to work proficiently with Figma, including structuring and maintaining design systems for marketing and product applications.
• Brand Development: Strong understanding of branding principles and experience in developing and maintaining a consistent corporate identity (CI) across various channels.
• Creative Concepting: Ability to generate innovative and strategic design concepts that align with marketing objectives and resonate with target audiences.
• Ownership & Accountability: A proactive mindset with a high degree of self-motivation and the ability to take ownership of visual brand presence.
• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to present ideas persuasively, provide constructive feedback, and collaborate effectively within cross-functional teams.
• Strategic Vision: Understanding of how design contributes to brand building and the successful marketing of software products.

Preferred Skills:

• Experience in designing for deskless or field service industries, understanding their unique communication needs.
• Familiarity with A/B testing principles for design optimization.
• Basic understanding of front-end development concepts to facilitate collaboration with engineering teams.

📝 Enhancement Note: The emphasis on "ownership," "strategic thinking," and "product visualization" suggests that candidates who can demonstrate an impact beyond just aesthetic execution will be highly valued. The 2-4 year experience range points to a mid-level role where candidates are expected to contribute independently but also grow within the team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects that showcase a strong portfolio of work, highlighting expertise in motion design, product visualization, and branding.
• Case studies demonstrating the process of transforming creative briefs into tangible visual assets, with a focus on problem-solving and achieving specific marketing objectives.
• Examples of UI animations, mockups, and product explainer videos that effectively communicate software functionality and value propositions.
• Evidence of experience in developing or contributing to design systems, particularly within Figma, showing structure, scalability, and consistency.

Process Documentation:

• Demonstrations of how design processes were managed to ensure efficiency and quality, particularly in fast-paced tech environments.
• Examples of collaboration workflows with marketing and product teams, illustrating how design integrated with broader go-to-market strategies.
• Documentation of how brand consistency was maintained across diverse marketing channels through established design guidelines and system implementation.

📝 Enhancement Note: For this role, the portfolio is critical for demonstrating practical application of design skills in a marketing context. Specific emphasis should be placed on motion graphics, product visualization, and the ability to manage and scale design through systems like Figma. The ability to articulate the process behind the design—how objectives were met, challenges overcome, and results achieved—will be a key differentiator.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Marketing Designer with 2-4 years of experience in Cologne, Germany, and considering the fully remote aspect within Germany, a competitive annual salary range would typically fall between €45,000 and €60,000. This estimate accounts for the cost of living in Germany, the specific role's responsibilities, and the startup environment which often offers competitive compensation to attract talent.

Benefits:

• Generous Paid Time Off: 30 days of vacation per year.
• Remote Work Flexibility: Fully remote working arrangement, allowing for work-life balance and autonomy.
• Job Security: Permanent employment contract (unbefristetes Arbeitsverhältnis).
• Modern Workspace: Access to a modern office space at WeWork in the heart of Cologne (for occasional use or team gatherings).
• Agile Startup Culture: An energetic and innovative work environment with rapid decision-making and a flat hierarchy.
• Cutting-Edge Technology: Provision of modern technical equipment to ensure optimal productivity.
• Team Engagement: Regular team events and social activities to foster camaraderie.
• Wellness Program: Membership to the Urban Sports Club for health and fitness.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with flexibility often afforded due to the remote nature of the role. This allows for efficient workflow management and personal scheduling.

📝 Enhancement Note: The salary range is an estimation based on market data for similar roles in Germany. The benefits are directly extracted from the provided text and highlight an attractive package for a startup, emphasizing work-life balance and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (SaaS) – specifically focused on solutions for deskless workers, aiming to improve their daily organization and efficiency. Company Size: Ordio GmbH is likely a growing startup, indicated by the emphasis on "scaling" and being "part of it from the beginning." Typical startup size for this stage might be between 20-100 employees. Founded: While the founding date is not provided, the company's emphasis on innovation and scaling suggests it is a relatively young, dynamic organization.

Team Structure:

• The Marketing Designer will be part of the Marketing department, working closely with Marketing and Product teams.
• The team is described as "junges & motiviertes Team" (young & motivated team) and fosters an "agile Startup-Kultur."
• Collaboration is key, with regular interaction expected with product managers, marketing specialists, and potentially engineers.

Methodology:

• Data-Driven Design: While not explicitly stated for design, the overall company focus on efficiency and organization implies an appreciation for data to inform decisions.
• Agile Workflows: The mention of "agile startup culture" suggests that design processes will likely be iterative, adaptable, and responsive to feedback.
• Design System Approach: The explicit requirement for a Figma-based design system points to a structured, process-oriented approach to design execution and brand management.

Company Website: https://www.ordio.com/

📝 Enhancement Note: The company culture is characterized by a startup mentality: agile, innovative, and focused on growth. The "deskless worker" niche provides a unique context for the design challenges, requiring clear, accessible, and impactful visual communication. The emphasis on "scaling Ordio 💙" suggests an environment where initiative and contribution are highly valued.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Marketing Designer. This role is suitable for individuals with 2-4 years of experience who are ready to take on more responsibility, contribute strategically, and help shape the visual direction of a growing company. They are expected to be largely autonomous in their design execution while collaborating effectively with other departments. Reporting Structure: The Marketing Designer likely reports to a Marketing Lead or Head of Marketing, who oversees the overall marketing strategy and execution. Close collaboration with Product Management is also expected. Operations Impact: The Marketing Designer plays a crucial role in translating Ordio's complex software solution into easily understandable and appealing visual narratives. Their work directly impacts brand perception, customer acquisition through marketing campaigns, and the overall effectiveness of product communication, thereby contributing significantly to the company's growth and market presence.

Growth Opportunities:

• Deepening Design Expertise: Opportunity to specialize further in motion design, product visualization, or brand strategy within the SaaS domain.
• Design System Leadership: Potential to become the go-to expert for the design system, influencing its development and adoption across the company.
• Cross-Functional Collaboration: Gaining exposure to product development, marketing strategy, and go-to-market planning, broadening understanding of business operations.
• Startup Growth Contribution: Being part of an early-stage team offers the chance to grow alongside the company, potentially moving into senior design roles or leadership positions as Ordio scales.
• Learning & Development: Access to modern equipment and an agile environment encourages continuous learning and skill development in emerging design tools and techniques.

📝 Enhancement Note: The role offers significant opportunities for impact and growth within a startup environment. The emphasis on building a design system and contributing to scaling Ordio indicates a path towards increased responsibility and potential leadership in the design function.

🌐 Work Environment

Office Type: Hybrid – while the role is fully remote within Germany, the company maintains a modern office space at WeWork in Cologne, which can be utilized for occasional team meetings, collaborative sessions, or individual work. Office Location(s): Cologne, Germany (WeWork office). This provides a central hub for potential in-person interactions, though not a requirement for daily work.

Workspace Context:

• Remote Autonomy: The primary work environment is remote, offering flexibility and independence.
• Collaborative Tools: Expect to use digital collaboration tools extensively for communication and project management (e.g., Slack, project management software, Figma).
• Creative Environment: The WeWork office provides a dynamic, co-working environment for potential face-to-face collaboration, fostering a sense of community and shared purpose when needed.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. While remote work offers flexibility, adherence to team collaboration times and meeting schedules is important for maintaining agile workflows and effective communication.

📝 Enhancement Note: The "Fully Remote" status within Germany is a key aspect, offering significant location flexibility. The WeWork office in Cologne serves as a potential anchor point for team cohesion and optional in-person collaboration, blending remote freedom with occasional structured interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and experience.
• Creative Assessment/Challenge: Potential for a design challenge or a portfolio review session where you'll present your work and discuss your creative process, problem-solving approach, and how you've contributed to brand building and marketing objectives. This may involve discussing your experience with motion design and Figma.
• Team/Hiring Manager Interview: Discussions focused on your experience, skills, cultural fit, and how you would contribute to Ordio's mission and agile culture. Expect questions related to collaboration, ownership, and strategic thinking.
• Final Interview: Potentially a conversation with a senior leader to discuss your alignment with the company's vision and long-term goals.

Portfolio Review Tips:

• Showcase Relevant Work: Prioritize projects that demonstrate your motion design, product visualization, UI animation, and Figma expertise.
• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, your solutions, and the impact of your design.
• Highlight Design System Contributions: If you have experience building or maintaining design systems, clearly articulate your role, the tools used (especially Figma), and the benefits achieved.
• Demonstrate Strategic Thinking: Explain why you made certain design decisions, linking them to marketing goals or product value communication.
• Keep it Concise: While detailed, ensure your presentation is efficient and highlights your strongest work relevant to Ordio's needs.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Ordio's software and target audience (deskless workers).
• Review Ordio's Branding: Analyze their current visual identity and marketing materials.
• Prepare Sample Work: Have examples ready that align with the responsibilities, such as short product animations or social media graphics.
• Practice Articulation: Be ready to clearly explain your design rationale and process under pressure.

📝 Enhancement Note: The company's emphasis on ownership, strategy, and a design system suggests that interviewers will be looking for more than just technical design skills. They will want to see how you think, how you collaborate, and how you can drive impact through design. The portfolio is paramount and should be tailored to showcase the specific skills and experience Ordio is seeking.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and the development/maintenance of the design system.
• Adobe After Effects: Critical for motion design, UI animations, and product visualization videos.
• Adobe Premiere Pro: Used for video editing and final product video creation.
• Adobe Creative Suite (Photoshop, Illustrator): Standard tools for graphic design, asset creation, and manipulation.

Analytics & Reporting: While not directly a designer's tool, understanding how design impacts metrics (e.g., conversion rates, engagement) is valuable. Familiarity with tools used to track these metrics may be beneficial for understanding campaign performance.

CRM & Automation: Not directly applicable to this role's core responsibilities, but awareness of HubSpot, Salesforce, or similar marketing automation platforms might provide context on how marketing assets are deployed.

📝 Enhancement Note: Proficiency in Figma and After Effects is non-negotiable for this role. The ability to build and manage a design system within Figma is a key differentiator. Experience with Adobe Premiere Pro is also crucial for video content creation.

👥 Team Culture & Values

Operations Values:

• Innovation & Scalability: A drive to create innovative solutions and contribute to scaling the company from its current stage.
• Efficiency & Organization: A core mission to help deskless workers be more efficient and organized, which likely translates into how the company operates internally.
• Ownership & Proactivity: Expectation for team members to take initiative, be self-starters, and own their responsibilities.
• Collaboration & Agility: A culture that values teamwork, open communication, and the ability to adapt quickly to changing priorities.
• Impact-Driven: Focus on delivering tangible results and contributing to the company's success.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with Marketing, Product, and potentially Engineering teams.
• Feedback-Oriented: An environment that encourages constructive feedback exchange to improve designs and processes.
• Agile & Iterative: Design work is likely to be iterative, with regular check-ins and adjustments based on team input and project needs.
• Knowledge Sharing: A culture that supports sharing insights, best practices, and learning from each other within the team.

📝 Enhancement Note: The company culture is deeply intertwined with its product's mission: bringing organization and efficiency to deskless workers. This likely means a highly functional, process-oriented, yet agile and collaborative internal environment. The values emphasize initiative and direct contribution to growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Software into Simple Visuals: Effectively communicating the value and functionality of Ordio's software to a broad audience, particularly those who may not be highly tech-savvy.
• Maintaining Brand Consistency Across Channels: Ensuring a unified visual identity across diverse marketing touchpoints, from social media to product demos.
• Balancing Creative Vision with Strategic Objectives: Aligning personal creative direction with marketing goals, product roadmaps, and business requirements.
• Adapting to Startup Pace: Navigating a fast-paced, evolving startup environment where priorities can shift and new projects emerge rapidly.
• Building and Scaling a Design System: The opportunity to establish foundational design processes and asset libraries that will support future growth.

Learning & Development Opportunities:

• Mastering Design Systems: Gaining in-depth experience in building and managing scalable design systems in Figma.
• Advanced Motion & Video Production: Enhancing skills in creating sophisticated product visualizations and marketing videos.
• Strategic Brand Development: Contributing to the long-term strategic direction of Ordio's brand identity.
• Industry Exposure: Working within the SaaS and workforce management technology sectors, gaining insights into market trends and user needs.
• Career Progression: Potential to grow into a Senior Marketing Designer, Design Lead, or even contribute to broader marketing strategy as the company expands.

📝 Enhancement Note: This role presents a significant opportunity to shape the visual identity of a growing company and build critical operational processes within the design function. The challenges are framed as growth opportunities for a proactive and ambitious designer.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to distill a complex product feature into a simple, visually appealing animation or graphic. What was your process, and what was the outcome?" (Focus: Product Visualization, Process, Impact)
• "How would you approach building or expanding a design system in Figma for a growing SaaS company like Ordio? What are the key considerations?" (Focus: Design Systems, Figma, Operational Efficiency)
• "Imagine we're launching a new feature for deskless workers. What kind of visual assets would you propose, and how would you ensure they resonate with our target audience?" (Focus: Strategic Design, Target Audience Understanding, Creative Concepting)

Company & Culture Questions:

• "What interests you about Ordio's mission to help deskless workers?" (Focus: Alignment with Mission, Motivation)
• "How do you approach collaboration with marketing and product teams, especially in a remote setting?" (Focus: Collaboration Style, Communication, Remote Work)
• "Given our agile startup culture, how do you handle shifting priorities or tight deadlines?" (Focus: Adaptability, Agility, Time Management)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with your strongest, most relevant work (motion design, product visualization, Figma/design system examples).
• Narrate Your Process: For each project, clearly articulate the problem, your approach, the tools used, your role, and the measurable results or impact.
• Demonstrate Figma & Motion Skills: Be prepared to walk through a Figma file or show behind-the-scenes of a motion graphic project.
• Connect to Ordio: Explain how your skills and experience align with Ordio's needs and how you can contribute to their mission.
• Be Ready for Q&A: Anticipate questions about your creative decisions, problem-solving, and how you handle feedback.

📝 Enhancement Note: Candidates should prepare to discuss their experience with the specific tools mentioned (Figma, After Effects) in detail, focusing on how they have used them to achieve business and marketing objectives. Demonstrating an understanding of designing for a specific user group (deskless workers) and a startup environment will be advantageous.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Ashby.
• Tailor Your Resume: Highlight experience related to motion design, product visualization, UI animation, Figma, and brand development, using keywords from the job description. Quantify achievements where possible (e.g., "Increased social media engagement by X% with new visual assets").
• Curate Your Portfolio: Ensure your portfolio prominently features your strongest projects in motion design, product visualization, and Figma-based design systems. Consider creating a short presentation or walkthrough specifically for this role.
• Prepare for a Design Challenge: Be ready to discuss your approach to visual problem-solving and potentially complete a small design task that reflects the role's responsibilities.
• Research Ordio: Understand their product, target audience, and current brand presence to articulate your interest and how you can contribute effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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