Marketing Designer- Freelance

📍 Job Overview

Job Title: Freelance Marketing Designer
Company: Powtoon - A Visual Native company
Location: Argentina
Job Type: Contract, Freelance
Category: Marketing Operations & Design
Date Posted: October 26, 2025
Experience Level: 2-5 Years
Remote Status: Fully Remote

🚀 Role Summary

• This freelance role is crucial for designing and shaping client-facing marketing and sales materials, directly impacting Powtoon's Go-To-Market (GTM) strategy and brand perception.
• You will collaborate with Marketing and Operations teams to ensure brand consistency across all digital channels, supporting continuous improvements in marketing communication and GTM execution.
• The position requires an independent, initiative-taking designer capable of providing creative solutions in a fast-paced environment, aligning with GTM objectives.
• Responsibilities include designing assets for social media ads, landing pages, website enhancements, and presentation decks that support sales enablement and internal communications.

📝 Enhancement Note: This role is framed as a freelance Marketing Designer but has significant ties to GTM operations by supporting the creation of client-facing materials and ensuring brand consistency. The emphasis on collaboration with Marketing and Operations teams indicates a need for understanding broader GTM workflows and how design impacts sales enablement and client engagement.

📈 Primary Responsibilities

• Design visually compelling social media advertisements and campaign assets to drive lead generation and brand awareness as part of the GTM strategy.
• Create engaging landing page designs and website assets that optimize conversion rates and user experience for marketing campaigns.
• Develop professional presentation decks for sales teams, internal stakeholders, and potential clients, ensuring clear communication of value propositions.
• Produce other marketing and brand collateral, maintaining a consistent visual identity across all GTM touchpoints.
• Collaborate closely with the Creative, Marketing, and Operations teams to ensure design deliverables align with campaign objectives and brand guidelines.
• Proactively identify opportunities for design improvements that can enhance marketing effectiveness and support GTM initiatives.
• Adapt quickly to feedback and iterate on designs in a fast-paced, project-driven environment.

📝 Enhancement Note: While the core responsibilities are design-focused, their direct link to marketing campaigns, sales enablement, and brand consistency positions this role as a key contributor to GTM operations. The need for proactive problem-solving and collaboration underscores the operational aspect of ensuring design supports business goals.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed, but a strong portfolio demonstrating design expertise and practical application is paramount. Experience: Minimum of 3 years of experience as a web designer, with a proven track record in creating marketing and sales collateral.

Required Skills:

• Web Design Proficiency: At least 3 years of experience in web design, with a strong understanding of user interface (UI) and user experience (UX) principles.
• Design Software Mastery: Expertise in industry-standard design tools such as Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Animation Fundamentals: Basic animation skills to create dynamic and engaging visual content.
• Team Collaboration: Ability to work effectively within a team, receive and implement constructive feedback, and communicate design ideas clearly.
• English Proficiency: Fluency in spoken and written English to facilitate clear communication with the global team.
• Initiative & Problem-Solving: Demonstrated ability to take initiative, work independently, and provide creative solutions without extensive direction.

Preferred Skills:

• Video Editing: Experience with video editing software like Camtasia.
• Web Development Fundamentals: Basic knowledge of CSS and HTML.
• UX Methodology: Understanding of UX methodologies and user-centered design principles.
• AI & Video Platform Familiarity: Experience or familiarity with AI-powered video platforms and their design applications.

📝 Enhancement Note: The emphasis on Figma and Adobe Suite are standard for design roles. The preferred skills in CSS, HTML, and UX methodology suggest that a deeper understanding of web development and user flow is valuable, indicating a need for designers who can contribute to more integrated GTM digital strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase at least 2-3 detailed case studies demonstrating your design process from concept to completion for marketing campaigns, landing pages, or presentation decks.
• Visual Consistency Examples: Include examples that highlight your ability to maintain brand consistency across various marketing channels and collateral types.
• Interactive Design Showcase: Demonstrate your proficiency with interactive design elements and user flow through examples from landing pages or web assets.
• Problem/Solution Articulation: For each portfolio piece, clearly articulate the design challenge, your proposed solution, the tools used, and the measurable impact or intended outcome.

Process Documentation:

• Be prepared to discuss your design workflow, from initial brief and concept development to final asset delivery and iteration based on feedback.
• Highlight how you incorporate user feedback and analytics (if available) to refine designs and improve campaign performance.
• Showcase your approach to managing multiple design projects simultaneously and prioritizing tasks effectively in a freelance setting.

📝 Enhancement Note: For a freelance role supporting GTM, the portfolio is paramount. It must not only display aesthetic capabilities but also demonstrate a strategic understanding of how design supports marketing objectives, conversion rates, and brand messaging. The ability to articulate the "why" behind design choices is crucial.

💵 Compensation & Benefits

Salary Range: As a freelance, hourly/project-based role, compensation will be negotiated based on experience, skill set, and project scope. For Argentina, typical freelance designer rates can range from $15 - $40 USD per hour, depending on experience and specialization. For specific projects like presentation decks or campaign sets, fixed project rates may apply.

Benefits:

• Flexible Work Schedule: As a freelance role, you have the autonomy to set your own working hours, provided deadlines are met.
• Remote Work Flexibility: Work from anywhere in Argentina, eliminating commute time and costs.
• Project Diversity: Opportunity to work on a variety of engaging GTM projects for an innovative AI video platform.
• Skill Development: Potential to expand your portfolio with experience in AI-driven marketing tools and diverse campaign assets.
• Hourly/Project-Based Compensation: Clear payment structure based on agreed-upon hourly rates or project fees.

Working Hours: This is a freelance position, expected to be on an as-needed, hourly, or monthly basis. While there are no fixed daily hours, a commitment to timely delivery within project timelines is expected. The company operates on a global scale, so some flexibility for cross-time zone collaboration may be beneficial.

📝 Enhancement Note: Given the freelance nature and location in Argentina, the salary estimate is based on common freelance rates in the region for skilled designers. It's crucial for candidates to research current market rates and be prepared to negotiate based on their demonstrated value and the project's scope.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (AI Video Platform), EdTech, MarTech. Powtoon is at the forefront of AI-driven video creation for enterprises, aiming to transform knowledge sharing and communication. Company Size: Powtoon is a growing company, likely between 50-200 employees, indicating a dynamic environment where individual contributions are highly visible. Founded: Powtoon was founded in 2011, giving it a decade-plus of experience in the market, evolving from a presentation tool to a comprehensive AI video platform.

Team Structure:

• You will primarily collaborate with the Creative Team and work closely with Marketing and Operations teams.
• This suggests a cross-functional team environment where designers are integrated into broader GTM initiatives.
• Reporting will likely be to a Creative Lead or Marketing Manager, with project-specific direction from various stakeholders.

Methodology:

• Data-Driven Creativity: While a creative role, the emphasis on client-facing materials and marketing campaigns implies a need for designs that are informed by data and performance metrics.
• Agile Project Management: Expect a fast-paced, iterative approach to design projects, common in tech companies supporting GTM efforts.
• Continuous Improvement: The company values ongoing learning and evolution, suggesting an environment where feedback is welcomed and design processes are refined.

Company Website: https://www.powtoon.com/

📝 Enhancement Note: Powtoon's focus on AI and enterprise solutions positions it as an innovative tech company. The culture likely values creativity, efficiency, and a results-oriented approach, which are key for any role supporting GTM operations.

📈 Career & Growth Analysis

Operations Career Level: This is a freelance, specialized role focused on design execution within a GTM context. While not a direct operations management role, it significantly supports operations by providing essential creative assets. Reporting Structure: You will report to project leads within the Creative, Marketing, or Operations departments, with a focus on task execution rather than strategic operations planning. Operations Impact: Your designs will directly influence the effectiveness of marketing campaigns, sales pitches, and client engagement, thereby contributing to lead generation, conversion rates, and overall GTM success.

Growth Opportunities:

• Portfolio Expansion: Gain experience designing for a leading AI video platform, enhancing your portfolio with cutting-edge marketing collateral.
• Industry Exposure: Work with MarTech and EdTech industries, understanding their specific design needs and GTM strategies.
• Skill Specialization: Opportunity to hone skills in areas like social media advertising, landing page optimization, and sales presentation design.
• Potential for Long-Term Engagement: Successful freelance collaborations can often lead to ongoing project work or extended contracts with the company.

📝 Enhancement Note: While this is a freelance role, consistent high-quality work can lead to sustained engagement and opportunities to contribute to more strategic GTM design initiatives, offering a pathway to more integrated roles if desired.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely online, requiring a dedicated home office setup. Office Location(s): Primarily based in Argentina, with the flexibility to work from any location within the country.

Workspace Context:

• Digital Collaboration: You will be part of a globally distributed team, relying heavily on digital communication tools and platforms for collaboration and project management.
• Technology Stack: Access to and proficiency with the company's required design and communication tools are essential.
• Independent Work: While collaboration is key, a significant portion of the work will involve independent design execution and self-management.

Work Schedule: Flexible, as a freelance contract. However, responsiveness during core business hours for key stakeholders and adherence to project deadlines are expected. Occasional participation in team meetings or calls across different time zones might be required.

📝 Enhancement Note: The remote nature requires strong self-discipline and excellent digital communication skills. The ability to manage one's own workspace and schedule effectively is critical for success in this role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Submission of a portfolio is mandatory. Applications without a portfolio will not be considered.
• Skills Assessment/Design Challenge: You may be asked to complete a small, paid design test or a specific design challenge relevant to the role's responsibilities (e.g., designing a social media ad or a section of a landing page).
• Interview(s): Interviews will likely be conducted via video call to discuss your experience, portfolio, design approach, and ability to collaborate. Expect to discuss how you've supported GTM objectives with your designs.
• Offer & Contract: If successful, you will receive a freelance contract outlining the scope of work, rates, and payment terms.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work. Prioritize pieces that showcase your ability to design for marketing campaigns, landing pages, and sales presentations.
• Quantify Impact: Where possible, include metrics or explain the intended business impact of your designs (e.g., "This ad design contributed to a 15% increase in click-through rates").
• Showcase Process: Briefly explain your design process for key projects, highlighting problem-solving and decision-making.
• Highlight Tool Proficiency: Ensure your portfolio implicitly or explicitly demonstrates your skills in Figma, Adobe Suite, and any other relevant tools.
• Demonstrate Brand Alignment: Include examples that show your ability to adapt to and maintain brand guidelines.

Challenge Preparation:

• If a design challenge is given, thoroughly understand the brief. Focus on delivering a solution that is visually appealing, on-brand, and aligned with the stated objective.
• Be prepared to articulate your design choices and justify them based on GTM strategy, user experience, and brand consistency.

📝 Enhancement Note: The portfolio is the most critical element for this freelance role. It needs to clearly demonstrate not just design talent but also an understanding of marketing objectives and how design contributes to sales and GTM success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and asset creation.
• Adobe Creative Suite: Proficiency in Photoshop (image editing, web mockups), Illustrator (vector graphics, logos, icons), and potentially InDesign (brochures, presentation layouts).
• Video Editing Software: Camtasia (preferred) or similar for basic video editing tasks.

Analytics & Reporting:

• While not a direct analyst role, an understanding of how designs impact metrics tracked by marketing analytics tools (e.g., Google Analytics, social media platform analytics) is beneficial.

CRM & Automation:

• Familiarity with how marketing assets are used within CRM systems or marketing automation platforms (e.g., HubSpot, Marketo) can be an advantage, though not explicitly required.

📝 Enhancement Note: Mastery of Figma and Adobe Suite is non-negotiable. Experience with Camtasia is a significant plus, indicating a broader capability in content creation that supports GTM.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging designs that capture attention and communicate effectively.
• Efficiency & Speed: Ability to deliver high-quality work promptly in a fast-paced environment.
• Collaboration & Communication: Openness to feedback and clear communication with team members.
• Results-Oriented: Understanding that designs serve a purpose, contributing to marketing and sales objectives.
• Adaptability: Willingness to learn new tools, techniques, and adapt to evolving project requirements.

Collaboration Style:

• Digital First: Primarily asynchronous communication via project management tools and messaging platforms, with scheduled video calls for key discussions.
• Feedback Loop: Expect a culture of constructive feedback to refine designs and ensure alignment with GTM goals.
• Cross-Functional Interaction: You'll work with individuals from Marketing, Sales, and potentially Product teams, requiring clear and concise communication of design concepts and requirements.

📝 Enhancement Note: The company values creativity tempered with efficiency and a results-driven mindset. As a remote freelancer, demonstrating strong communication and collaboration skills is vital to fitting into the team's culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively communicating and collaborating with a distributed team and diverse stakeholders.
• Fast-Paced Environment: Managing multiple projects with varying deadlines and priorities without compromising quality.
• Interpreting Diverse Needs: Translating varied requests from Marketing and Operations into effective design solutions.
• Staying Current: Keeping up with design trends and new features within the Powtoon platform and AI video technology.

Learning & Development Opportunities:

• Platform Expertise: Deepen understanding of Powtoon's AI video platform and its capabilities, which can inform design strategies.
• MarTech/EdTech Design: Gain specialized experience in designing for the marketing and education technology sectors.
• AI-Driven Design Workflows: Explore how AI tools can be integrated into design processes for greater efficiency and creativity.
• Broadened Skillset: Develop skills in areas like basic animation, video editing, and UX for marketing assets.

📝 Enhancement Note: This role offers a unique opportunity to work with cutting-edge AI technology and contribute to the GTM efforts of a growing SaaS company, providing valuable experience for a designer looking to expand their skill set in the tech industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a marketing asset that significantly contributed to a campaign's success. What was the objective, your approach, and the outcome?" (Focus on GTM impact)
• "How do you ensure brand consistency across different marketing channels and collateral types?" (Highlight process and attention to detail)
• "Walk us through your process for designing a landing page from brief to final asset." (Demonstrate workflow and problem-solving)

Company & Culture Questions:

• "What interests you about Powtoon and its AI video platform?" (Show research and genuine interest)
• "How do you approach receiving and acting on constructive feedback from team members or clients?" (Assess collaboration and adaptability)
• "How do you manage your time and prioritize tasks when working remotely on multiple freelance projects?" (Evaluate self-management skills)

Portfolio Presentation Strategy:

• Highlight GTM Relevance: For each piece, explain how it served a specific marketing or sales objective.
• Showcase Tool Proficiency: Be ready to discuss the tools you used and why.
• Demonstrate Process: Briefly explain your thought process, from understanding the brief to delivering the final design.
• Quantify Impact: If possible, share metrics or explain the intended results of your designs.

📝 Enhancement Note: Be prepared to discuss how your design work directly supports business goals like lead generation, conversion, and brand building. Your portfolio and interview responses should demonstrate a strategic understanding of marketing and sales operations.

📌 Application Steps

To apply for this freelance operations design position:

• Submit your application directly through the Workable portal.
• Crucially, include a link to your online portfolio showcasing relevant marketing design, web assets, and presentation design work. Applications without a portfolio will not be considered.
• Tailor your resume to highlight experience with Figma, Adobe Suite, web design, and any experience supporting marketing or sales teams.
• Prepare to briefly discuss your design process, how you handle feedback, and your experience working remotely.
• Research Powtoon's current marketing initiatives and AI video platform to better understand their GTM strategy and how your design skills can contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---