Marketing Designer

📍 Job Overview

Job Title: Marketing Designer
Company: Your Money Line
Location: Indianapolis, Indiana, United States
Job Type: FULL_TIME
Category: Marketing Operations / Creative Operations
Date Posted: September 18, 2025
Experience Level: Entry-Level to Junior (0-2 years)
Remote Status: Hybrid

🚀 Role Summary

• This role focuses on the creation and execution of visual assets that support marketing campaigns and communicate the company's brand narrative.
• Responsibilities include producing high-quality graphics for various channels, ensuring brand consistency across all materials, and managing a pipeline of design projects.
• The position requires proficiency in design software and a willingness to contribute to web updates and asset management for sales and client success teams.
• Success in this role hinges on strong organizational skills, adaptability in a fast-paced environment, and a collaborative approach to creative development.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities and emphasis on brand consistency, template creation for sales/client success, and supporting marketing campaigns place this role within the broader scope of Marketing Operations or Creative Operations, focusing on the operational execution of creative marketing strategies. The "fast-paced" nature and "project juggling" are key indicators of an operations-centric workload.

📈 Primary Responsibilities

• Design Production: Develop and produce high-quality graphics, sales collateral, marketing materials, social media content, email templates, and icons to support marketing campaigns and articulate the company's brand story.
• Brand Consistency Management: Diligently ensure that all design outputs adhere to established brand guidelines, maintaining a high standard of quality and visual integrity across all collateral.
• Asset & Template Development: Create and maintain a library of design templates and reusable components to streamline workflows and accelerate content creation for marketing, sales, and client success teams.
• Web Content Updates: Perform basic updates and edits within the Webflow platform to ensure website content remains current, consistent with brand standards, and effectively communicates marketing messages.
• Creative Ideation & Contribution: Actively participate in brainstorming sessions, contributing innovative and creative ideas for marketing campaigns, content development, and broader marketing initiatives.
• Project Workflow Management: Effectively manage multiple time-sensitive projects simultaneously, prioritizing tasks, maintaining organization, and consistently meeting deadlines within a high-volume workflow environment.
• Cross-Functional Collaboration: Partner closely with marketing team members on integrated, cross-functional projects, incorporating feedback effectively and iterating on designs to meet project objectives.

📝 Enhancement Note: The emphasis on "sales collateral," "client success teams," and "marketing campaigns" indicates a direct contribution to Go-To-Market (GTM) operations. The responsibility for "web updates" and "template creation" highlights the operational aspect of maintaining and scaling marketing assets, which is crucial for efficient GTM execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a foundational understanding of design principles is expected, often gained through formal education (e.g., Graphic Design, Visual Communications) or equivalent practical experience.

Experience: 1-3 years of design experience, ideally within a SaaS environment, demonstrating practical application of design skills in a professional setting.

Required Skills:

• Design Software Proficiency: Expert-level command of industry-standard design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Canva.
• Visual Design Principles: Solid understanding and application of fundamental design principles, including typography, layout, color theory, and visual hierarchy.
• Brand Stewardship: Proven ability to maintain and enforce brand consistency, ensuring all creative output aligns with established brand guidelines and messaging.
• Project & Time Management: Exceptional organizational skills with a demonstrated capacity to manage multiple projects concurrently, prioritize tasks effectively, and meet strict deadlines in a fast-paced workflow.
• Adaptability & Problem-Solving: Ability to adapt quickly to shifting priorities, incorporate feedback constructively, and solve design challenges efficiently.
• Collaboration & Teamwork: A collaborative, low-ego mindset, with a strong capacity for teamwork, open to feedback, and effective communication with team members.
• Webflow Familiarity: Basic understanding or eagerness to learn Webflow or similar web content management/editing platforms for website updates.
• Detail Orientation: A keen eye for detail, with a commitment to producing polished, error-free creative work.

Preferred Skills:

• SaaS/B2B/Fintech Design Experience: Prior experience designing for Software-as-a-Service (SaaS), Business-to-Business (B2B), or financial technology (fintech) sectors.
• Motion Graphics/Animation: Basic experience with animation or motion graphics to enhance visual content.
• Video Editing Skills: Familiarity with video editing tools such as Canva, Riverside.fm, or similar platforms for creating and refining video assets.

📝 Enhancement Note: The "preferred but not required" phrasing for qualifications suggests a focus on practical skills and potential over extensive formal experience, typical for entry-level operations roles where on-the-job learning is a significant component. The mention of specific tools like Webflow, Figma, and Adobe Creative Suite are critical for candidates to highlight in their portfolios and resumes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Asset Showcase: A curated collection of design projects demonstrating proficiency in creating a variety of marketing collateral, including sales enablement materials, social media graphics, email templates, and web assets.
• Brand Consistency Examples: Specific examples within the portfolio that highlight the candidate's ability to maintain and enforce brand guidelines across different project types and platforms.
• Workflow Efficiency Demonstrations: Projects that showcase how design templates or reusable components were developed to improve workflow efficiency for marketing or sales teams.
• Problem/Solution Case Studies: Brief case studies for select projects, outlining the design challenge, the process undertaken, the tools used, and the positive impact on campaign performance or business outcomes.
• Webflow/Web Design Integration: If available, examples of web design updates or contributions to website content management, showcasing familiarity with web platforms.

Process Documentation:

• Design Workflow: Documentation or clear descriptions of personal design workflows, including stages from brief interpretation, concept development, feedback integration, to final asset delivery.
• Asset Management: Examples or descriptions of how design assets are organized, version-controlled, and made accessible for team use, demonstrating an understanding of operational asset management.
• Feedback Incorporation: Evidence of how feedback from stakeholders (e.g., marketing managers, sales teams) was integrated into design iterations, showing a process for iterative improvement.

📝 Enhancement Note: For a Marketing Designer role supporting operations, the portfolio should emphasize not just aesthetic quality but also the efficiency, scalability, and impact of the designs. Demonstrating how creative assets support GTM processes (sales enablement, campaign execution) is key.

💵 Compensation & Benefits

Salary Range: For an Entry-Level to Junior Marketing Designer in Indianapolis, Indiana, with 1-3 years of experience, a competitive salary range is estimated to be between $45,000 - $60,000 annually. This estimate is based on industry benchmarks for similar roles in the Midwest region, considering the cost of living and the typical compensation for roles requiring proficiency in Adobe Creative Suite and Figma within a startup environment.

Benefits:

• Comprehensive Health Coverage: Medical Insurance, Health Savings Account (HSA) with employer contributions, and Dental and Vision Insurance to support employee well-being.
• Work-Life Balance: A hybrid office model promoting flexibility, 20 days of Paid Time Off (PTO) annually, and unlimited Paid Mental and Physical Wellness Days to encourage a healthy work-life integration.
• Professional Development & Community Support: Volunteer Time Off (VTO) to engage in community service, and paid leave for Maternity, Paternity, and Adoption.
• Time Off & Holidays: Generous holiday package including 10 Paid Holidays and 2 additional "Flex" Holidays for personal use.
• Financial Security & Growth: Employer-Paid Life Insurance, a 401K plan with a company match to support retirement savings, and Dependent Care Flexible Spending Account (DCFSA) for eligible expenses.
• Ownership & Recognition: Company Equity Options to align employees with the company's success, and recognition as a "Best Place to Work in Indiana" for 2023 and 2024.

Working Hours: The role is based on a standard full-time work schedule, typically around 40 hours per week. The hybrid model suggests a balance between in-office collaboration and remote work, allowing for some flexibility in daily scheduling while requiring consistent availability for team collaboration and project execution.

📝 Enhancement Note: The listed benefits are robust and indicate a company that values employee well-being and long-term commitment. The inclusion of "Company Equity Options" is a significant perk for early-stage companies. The salary estimate is based on general market data for similar roles in the specified location and experience level.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Wellness Technology (Fintech) / Employee Benefits. Your Money Line operates within the growing fintech sector, specifically focusing on employee financial wellness solutions, aiming to improve financial stability and confidence for individuals. This industry context implies a mission-driven environment focused on impact and innovation. Company Size: The company size is not explicitly stated in the provided data, but the mention of "startup environment," "funded by leading Midwest investors," and "voted a 'Best Place to Work in Indiana' 2023, 2024" suggests a growing, dynamic organization, likely in the range of 50-200 employees, with potential for rapid expansion. This size indicates opportunities for significant individual impact and exposure to various business functions. Founded: Your Money Line was founded by Peter Dunn, also known as Pete the PlannerTM. This founding history, coupled with investor backing, points to a company with strong leadership, a clear vision, and a foundation built on expertise in personal finance.

Team Structure:

• Marketing Team: The designer will work closely with the Director of Marketing and the broader marketing team, implying a collaborative and cross-functional environment.
• Reporting Structure: Direct reporting to the Director of Marketing, with potential for collaboration across sales, client success, and product teams.
• Cross-functional Collaboration: High likelihood of working with sales enablement, client success managers, and potentially product development teams to ensure consistent branding and effective communication materials.

Methodology:

• Data-Driven Creativity: While creative, the emphasis on "campaigns and key business outcomes" suggests that design decisions are informed by data and aimed at achieving measurable marketing goals.
• Agile Workflow: The description of a "fast-paced role," "manage multiple time-sensitive projects," and "adapt to shifting priorities" points towards agile or lean operational methodologies within the marketing team.
• Efficiency & Scalability: The need to build "design templates and reusable components" highlights an operational focus on creating scalable solutions that empower other teams.

Company Website: https://yourmoneyline.com (derived from domain_derived)

📝 Enhancement Note: The "Best Place to Work" accolades suggest a positive and supportive work environment. The fintech industry often attracts individuals passionate about technology's role in improving lives, which is a strong cultural indicator for this role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Entry-Level to Junior Designer level within the Marketing Operations/Creative Operations spectrum. It offers an excellent foundation for a career in marketing design, creative production, or even broader marketing operations, with responsibilities focused on execution and asset management. Reporting Structure: The designer will report to the Director of Marketing. This provides direct mentorship and exposure to marketing strategy and leadership. Collaboration will likely extend to various team members across sales, client success, and potentially product, offering a broad understanding of how design supports different GTM functions. Operations Impact: The designer's work directly impacts the effectiveness of marketing campaigns, sales enablement materials, and client communication. By producing high-quality, on-brand assets and maintaining website consistency, the role contributes to lead generation, customer acquisition, brand perception, and overall GTM efficiency. The ability to create reusable templates also enhances the productivity of other operational teams.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design software (Figma, Adobe Suite, Webflow) and potentially explore specialized areas like motion graphics or UI/UX design as the company grows.
• Marketing Operations Acumen: Gain hands-on experience in how design integrates with broader marketing operations, including campaign execution, asset management, and cross-functional GTM support.
• Creative Leadership: Potential to grow into a senior designer role, leading design projects, mentoring junior designers, and contributing more significantly to brand strategy and creative direction.
• Broader Marketing Career: Develop a holistic understanding of marketing functions, which could lead to career paths in content marketing, digital marketing management, or even marketing operations leadership.

📝 Enhancement Note: The role is framed as an opportunity for growth, with the company being open to candidates based on potential and willingness to learn. This is a common trajectory for junior operations roles where learning the business and tools is as important as initial skill demonstration.

🌐 Work Environment

Office Type: The company offers a Hybrid Office Model, indicating a blend of remote work and in-office collaboration. This model aims to provide flexibility while fostering team connection and in-person synergy. Office Location(s): The primary office location is Indianapolis, Indiana. Specific details about the office facilities, such as collaborative workspaces, meeting rooms, or amenities, are not provided, but being voted a "Best Place to Work" suggests a well-equipped and positive office environment.

Workspace Context:

• Collaborative Hub: The hybrid model implies that office days will be structured around team meetings, brainstorming sessions, and collaborative project work, fostering a dynamic and interactive creative environment.
• Tool Accessibility: Employees will likely have access to necessary design software and technology, both in the office and for remote work, to ensure seamless workflow continuity.
• Team Interaction: Opportunities to engage directly with the Director of Marketing and other marketing team members, as well as potentially interact with sales and client success teams, facilitating cross-functional understanding and idea exchange.

Work Schedule: The standard work schedule is approximately 40 hours per week. The hybrid arrangement offers flexibility, but specific in-office days or hours may be determined by team needs and project requirements, necessitating good personal time management and communication.

📝 Enhancement Note: The "Best Place to Work" recognition often correlates with a positive and well-structured physical workspace that supports employee productivity and well-being, even within a hybrid framework.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submission of resume and portfolio. Initial screening by HR or hiring manager to assess basic qualifications and cultural fit.
• Portfolio Review & Design Exercise: A deeper dive into the candidate's portfolio, likely followed by a design exercise or a request for a specific case study to evaluate practical skills, design thinking, and ability to meet brand standards. This exercise might involve creating a small asset or updating a piece of collateral.
• Team/Manager Interviews: Interviews with the Director of Marketing and possibly other marketing team members to assess collaboration style, problem-solving approach, understanding of marketing objectives, and general cultural alignment.
• Final Round (Potential): Depending on the company's process, there might be a final interview with a senior leader or founder, focusing on long-term vision and fit within the company's mission.

Portfolio Review Tips:

• Showcase Brand Consistency: Include diverse examples that clearly demonstrate your ability to adhere to and elevate brand guidelines across various mediums.
• Highlight Process & Impact: For key projects, briefly explain your design process, tools used, and any quantifiable impact or positive outcomes achieved (e.g., improved engagement, clearer messaging).
• Demonstrate Versatility: Feature a range of work, from digital assets (social media, email) to print collateral (sales decks, brochures) and web updates.
• Include Webflow/Web Experience: If you have experience with Webflow or similar platforms, make sure to highlight this, perhaps with a link to a website you've worked on or screenshots of updates.
• Keep it Concise & Relevant: Select your strongest pieces and ensure they align with the type of work Your Money Line does (fintech, financial wellness).

Challenge Preparation:

• Familiarize with YML's Brand: Thoroughly review Your Money Line's website, social media, and any publicly available marketing materials to understand their current branding, tone, and messaging.
• Prepare Design Rationale: Be ready to articulate the strategic thinking behind your design choices, especially regarding brand consistency, target audience, and campaign objectives.
• Practice Webflow Basics: If you have Webflow experience, refresh your knowledge. If not, familiarize yourself with its general principles and how it's used for website updates.
• Anticipate Collaboration Questions: Prepare to discuss how you handle feedback, work with cross-functional teams, and manage multiple projects efficiently.

📝 Enhancement Note: The emphasis on "adapt to shifting priorities" and "project juggling" suggests interviewers will probe into how candidates manage their workload and remain effective under pressure. Highlighting adaptability and strong organizational skills in answers is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design and production, including Photoshop (image editing), Illustrator (vector graphics), and InDesign (layout and print design).
• Figma: A popular collaborative interface design tool, likely used for UI design, prototyping, and potentially broader marketing asset creation.
• Canva: A user-friendly graphic design platform, valuable for quick asset creation, template management, and potentially video editing.

Analytics & Reporting:

• Google Suite: Proficiency in Google Drive, Docs, Sheets, and Slides is likely expected for general document creation, collaboration, and basic data organization.
• Web Analytics (Implied): While not explicitly listed, understanding how design impacts web performance (e.g., conversion rates, bounce rates) might be beneficial. Familiarity with tools like Google Analytics could be a plus.

CRM & Automation:

• Webflow: A content management system (CMS) and website builder used for making website updates and maintaining brand consistency online.
• Marketing Automation Platforms (Implied): Experience with or understanding of how email marketing platforms (e.g., Mailchimp, HubSpot) and social media management tools integrate with design assets would be advantageous.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is paramount for this role. Familiarity with Webflow is a specific requirement that candidates should highlight if they possess it.

👥 Team Culture & Values

Operations Values:

• Lead with Empathy: Applying empathy in design by considering the user's experience and the impact of communications on financial well-being.
• Grow with Courage: Embracing challenges, learning new tools (like Webflow), and taking initiative in design and marketing tasks.
• Move Fast, Together: Collaborating efficiently with the marketing team, adapting quickly to project needs, and contributing to a shared pace of execution.
• Own the Outcome: Taking responsibility for the quality and effectiveness of design deliverables, ensuring they meet project goals and deadlines.
• Good Vibes are Always in the Budget: Contributing to a positive and supportive team atmosphere through a collaborative and constructive attitude.

Collaboration Style:

• Cross-Functional Integration: Working closely with the Director of Marketing and marketing team members, and potentially collaborating with sales and client success teams to ensure cohesive messaging and asset creation.
• Feedback-Driven Iteration: Openness to receiving and incorporating feedback from stakeholders to refine designs and meet project objectives effectively.
• Knowledge Sharing: A culture that likely encourages sharing design best practices, new tool discoveries, and creative ideas within the marketing team.

📝 Enhancement Note: The company values emphasize a blend of personal growth, collaborative execution, and positive team dynamics, which are crucial for success in a fast-paced startup environment.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Workflow: Managing numerous time-sensitive design projects simultaneously while maintaining high quality and brand consistency.
• Adaptability: Navigating shifting priorities and incorporating diverse feedback from multiple stakeholders in a dynamic startup setting.
• Webflow Learning Curve: For candidates new to Webflow, quickly learning and effectively utilizing the platform for website updates.
• Balancing Creativity and Operational Needs: Ensuring creative output not only looks good but also effectively serves specific marketing campaign goals and operational requirements for other teams.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to master advanced features within Adobe Creative Suite and Figma, and potentially explore new design software.
• Web Design & Development: Gaining practical experience in web design principles and content management systems like Webflow.
• Marketing Operations Insights: Understanding how design assets are integrated into broader marketing strategies, campaign execution, and GTM operations.
• Industry Exposure: Working within the fintech and financial wellness sector provides exposure to a mission-driven industry and its unique marketing challenges.

📝 Enhancement Note: The challenges presented are typical for junior roles in growing companies, offering significant learning opportunities for individuals eager to develop their skills and operational acumen.

💡 Interview Preparation

Strategy Questions:

• Design Process & Rationale: "Walk me through a design project in your portfolio that you're particularly proud of. What was the objective, what was your process, and what was the outcome?" Focus on explaining your thought process, tool usage, and how you ensured brand consistency.
• Collaboration & Feedback: "How do you handle constructive criticism or feedback on your designs, especially when it comes from multiple sources with differing opinions?" Prepare examples of how you've incorporated feedback to improve a design.
• Prioritization & Time Management: "Describe a time you had to manage multiple urgent design projects with competing deadlines. How did you prioritize your tasks and ensure all deadlines were met without sacrificing quality?" Highlight organizational strategies and communication.

Company & Culture Questions:

• Brand Understanding: "What are your thoughts on our current brand aesthetic? How would you approach maintaining and evolving it?" Research Your Money Line extensively and be ready to offer thoughtful insights.
• Teamwork Philosophy: "How do you contribute to a positive team environment, especially in a hybrid work setting?" Connect your answer to the company values, particularly "Good vibes are always in the budget" and "Move fast, together."
• Impact Measurement: "How do you think your design work contributes to the company's overall business goals, such as increasing financial stability for users or driving campaign success?" Frame your contributions in terms of business impact.

Portfolio Presentation Strategy:

• Curate for Impact: Select 3-5 of your strongest, most relevant projects. Ensure they showcase a range of skills (graphics, web, templates) and demonstrate brand consistency.
• Tell a Story: For each project, clearly articulate the problem, your solution (design process), the tools you used, and the results or impact. Use visuals effectively.
• Highlight Efficiency Elements: If a project involved creating templates or streamlining a workflow, explicitly point this out as evidence of operational thinking.
• Be Ready for Live Edits (Optional): While not explicitly stated, be prepared for a potential brief live design challenge or a request to talk through making a small edit on a provided asset.

📝 Enhancement Note: The interview process will likely assess not only design skill but also the candidate's ability to operate effectively within a team, manage workload, and understand the business context of their creative output.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided Breezy HR link, ensuring your resume and portfolio are attached.
• Portfolio Customization: Tailor your portfolio to highlight your most relevant design work for a fintech/SaaS company, emphasizing brand consistency, sales collateral, and any web updates you've executed. Include brief case studies that demonstrate your process and impact.
• Resume Optimization: Ensure your resume clearly lists your proficiency in key design tools (Adobe Creative Suite, Figma, Canva) and any experience with Webflow. Quantify achievements where possible, such as "improved brand consistency across X marketing materials" or "created Y reusable templates."
• Interview Preparation: Practice articulating your design process, how you handle feedback, and your strategies for managing multiple projects. Be ready to discuss how your design skills support business objectives and the company's mission.
• Company Research: Thoroughly review Your Money Line's website, mission, values, and recent news to demonstrate your genuine interest and understanding of their business and culture during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---