Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: TradeBeyond

Location: Hong Kong, Hong Kong Island, Hong Kong S.A.R.

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: April 06, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive visual storytelling and brand consistency across all marketing channels for a leading supply chain technology platform.

• Conceptualize and execute high-impact digital and print assets to support marketing campaigns, product launches, and sales enablement efforts.

• Translate complex B2B SaaS and supply chain concepts into clear, engaging, and professional visual communications.

• Maintain and evolve brand guidelines, ensuring a cohesive and impactful brand presence in the competitive tech landscape.

📝 Enhancement Note: This role is positioned as a critical creative function within the marketing team, focusing on the visual representation of a B2B SaaS company in the supply chain technology sector. The emphasis on translating complex concepts into simple visuals highlights the need for strong conceptual design skills and an understanding of the target audience.

📈 Primary Responsibilities

• Design and produce a wide range of marketing materials, including website landing pages, email campaigns, social media graphics, infographics, whitepapers, eBooks, case studies, and blog visuals.

• Lead the creation of event-specific visuals such as flagship event branding, trade show booth designs, banners, stage backdrops, promotional materials, giveaways, and digital signage.

• Develop sales enablement assets, including sales decks, personas, battlecards, one-pagers, and demo videos (motion graphics).

• Create and maintain company brand visuals, including brand guidelines, key visuals, illustrations, and templates, ensuring consistency across product lines, major campaigns, and thought-leadership series.

• Collaborate closely with Marketing, Sales, and Product teams to transform intricate supply chain concepts into easily understandable and visually compelling designs.

• Stay abreast of current design trends, B2B marketing best practices, and emerging visual communication techniques to inform creative output.

📝 Enhancement Note: The responsibilities indicate a comprehensive design role requiring versatility across various marketing collateral types and a strategic approach to brand management. The emphasis on event visuals and sales enablement assets suggests a need for design that directly supports revenue-generating activities and market presence.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent practical experience.

Experience: Minimum of 5 years of experience as a Marketing Designer, Brand Designer, Graphic Designer, or Visual Designer. Experience in B2B SaaS or the supply chain technology sector is a significant advantage.

Required Skills:

• Expert proficiency in design software, including Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and After Effects.

• Strong portfolio showcasing clean, modern, professional B2B designs, with a particular emphasis on digital-first work (web, social media, email, presentations).

• Deep understanding of brand consistency, typography, color theory, layout principles, and effective data visualization techniques.

• Proven ability to simplify complex technical topics (e.g., supply chain, AI, PLM, ESG) into clear, engaging visual narratives.

• Experience working effectively in a fast-paced, international environment, including cross-time-zone collaboration.

Preferred Skills:

• Proficiency with Canva for quick design tasks and template creation.

• Experience with motion graphics for creating engaging demo videos and animated content.

• Familiarity with content marketing principles and how design supports content strategy.

📝 Enhancement Note: The requirement for expert proficiency in specific design tools like Figma and Adobe Creative Suite, along with a portfolio emphasizing B2B digital design, sets a high bar for technical and creative execution. The ability to translate complex technical concepts is a key differentiator for success in this B2B tech environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5 years of design work, with a strong emphasis on B2B marketing materials and digital-first campaigns.

• Include examples of cohesive branding across multiple touchpoints, demonstrating an understanding of brand guidelines and visual identity development.

• Present case studies of how design solutions translated complex technical or business concepts into clear, engaging visuals for target audiences.

• Demonstrate proficiency in creating assets for various platforms, including websites, social media, email marketing, sales decks, and event collateral.

Process Documentation:

• Evidence of designing within established brand guidelines and contributing to their evolution.

• Examples of workflow charts or process diagrams that have been visually represented for clarity.

• Demonstrations of how design iterations were managed based on feedback from cross-functional teams (Marketing, Sales, Product).

• Showcase of templates and style guides created to ensure brand consistency across various marketing materials.

📝 Enhancement Note: A robust portfolio is critical for this role, as it serves as tangible proof of the candidate's ability to meet the design demands of a B2B SaaS company. The emphasis on translating complex concepts and maintaining brand consistency across diverse channels implies a need for structured design processes and an understanding of brand management principles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Marketing Designers in Hong Kong, a competitive salary range is estimated between HKD 30,000 to HKD 50,000 per month, depending on experience and qualifications.

Benefits:

• Competitive compensation package in a dynamic, high-growth global environment.

• Opportunity to work in a flat and open team structure where expertise is valued.

• Partnership with a leadership team possessing profound domain knowledge.

• Engagement with a global client network.

• Commitment to diversity and inclusion, fostering a supportive and celebratory environment for all employees and partners.

• Potential for career advancement within a leading supply chain technology company.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week, with potential for flexibility based on project needs and company policy.

📝 Enhancement Note: The salary estimate is based on market research for experienced design professionals in Hong Kong, considering the B2B SaaS industry context. The benefits highlight a supportive and growth-oriented work environment, emphasizing collaboration and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Supply Chain Technology / B2B SaaS. TradeBeyond operates within a critical sector focused on optimizing global supply chains through technology, addressing needs for efficiency, responsibility, data transparency, and sustainability.

Company Size: TradeBeyond has grown significantly, serving many of the world's largest brands and retailers, indicating a mature and established presence while likely maintaining a dynamic, growth-oriented culture. The company employs a significant number of professionals, fostering a collaborative and expert-driven environment.

Founded: Founded over 20 years ago, TradeBeyond has a long-standing history of innovation and leadership in the supply chain platform space, demonstrating stability and deep industry expertise.

Team Structure:

• The Marketing Designer will join a growing marketing team, likely comprising specialists in digital marketing, content creation, and campaign management.

• Collaboration is expected with Sales, Product, and potentially other cross-functional teams, necessitating strong communication and partnership skills.

Methodology:

• TradeBeyond's core methodology revolves around advancing a more efficient, responsible, and transparent supply chain through its leading platform, CBX.

• The company leverages data and automation to optimize product development, supplier management, waste reduction, and compliance for its clients.

• Design plays a crucial role in translating these complex technological solutions and their benefits into accessible and compelling visual narratives for a B2B audience.

Company Website: https://www.tradebeyond.com/

📝 Enhancement Note: The company's long history and focus on a critical, complex industry like supply chain technology suggest a culture that values expertise, innovation, and a solutions-oriented approach. The emphasis on sustainability and efficiency for major global brands indicates a professional and impactful work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor within the marketing function, focusing on specialized design expertise. It represents a mid-to-senior level opportunity for a designer looking to make a significant visual impact within a B2B tech company.

Reporting Structure: The Marketing Designer will report to a marketing leadership figure, likely a Marketing Manager or Director. They will work in close partnership with various departments, including Marketing, Sales, and Product, to execute design projects.

Operations Impact: The visual assets created by this designer directly impact TradeBeyond's market perception, lead generation, sales effectiveness, and brand authority. Strong design is crucial for translating the value of complex supply chain technology to potential clients, influencing purchasing decisions and reinforcing brand trust.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of B2B design, such as motion graphics for product demos, complex data visualization for thought leadership, or UI/UX principles for marketing websites.

• Leadership: Potential to lead design initiatives for major campaigns or events, mentor junior designers, or evolve into a Senior Marketing Designer or Art Director role.

• Skill Development: Opportunities for continuous learning through industry conferences, workshops, and training in emerging design tools and B2B marketing strategies. The company's commitment to domain knowledge and customer impact suggests a supportive environment for professional growth.

📝 Enhancement Note: The role offers significant growth potential for a designer focused on B2B technology. The opportunity to influence brand perception and directly support sales and marketing objectives, combined with a supportive leadership team, provides a strong foundation for career advancement within the company.

🌐 Work Environment

Office Type: The role is based on-site in Hong Kong or Shenzhen, indicating a traditional office environment conducive to collaborative work and team interaction.

Office Location(s): Hong Kong or Shenzhen. These are major international business hubs, offering vibrant working environments and access to talent.

Workspace Context:

• The workspace is described as a "flat and open team environment," suggesting a culture of direct communication, accessibility to leadership, and a collaborative atmosphere.

• Designers will likely have access to modern design tools and technology, including industry-standard software like Adobe Creative Suite and Figma.

• Opportunities for close interaction with marketing, sales, and product teams will facilitate a holistic understanding of business objectives and design challenges.

Work Schedule: The role is full-time, with a standard expectation of around 40 hours per week. The international nature of the company and its client base may occasionally require flexibility to accommodate cross-time-zone meetings or urgent project deadlines.

📝 Enhancement Note: The on-site requirement in a major business hub like Hong Kong or Shenzhen, coupled with an "open team environment," suggests a collaborative and dynamic workspace. The emphasis on cross-functional interaction is key for a designer working in a B2B tech context.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess overall qualifications, design style, and relevant experience.

• Creative Challenge: A design exercise or case study may be provided to evaluate problem-solving skills, design execution, and ability to translate complex concepts visually. This often involves creating specific assets based on a brief.

• Technical & Cultural Fit Interview: Discussion with the hiring manager and potentially other team members to assess proficiency in design tools, understanding of B2B marketing principles, brand consistency, and cultural alignment with TradeBeyond's values.

• Portfolio Presentation: Candidates will likely be asked to walk through their portfolio, explaining their design process, rationale, and the impact of their work on previous projects.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest B2B design work, prioritizing projects that align with TradeBeyond's industry and target audience. Include examples of digital campaigns, website elements, sales collateral, and data visualizations.

• Tell a Story: For each project, explain the challenge, your approach, the tools used, your creative process, and the measurable results or impact of your design.

• Highlight Brand Consistency: Demonstrate your ability to develop and adhere to brand guidelines, showing how you create distinct yet cohesive visual identities for campaigns or product lines.

• Simplify Complexity: Include examples where you successfully translated technical or abstract concepts into clear, compelling visuals.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A digital format (PDF or personal website) is standard.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any design challenge prompt, identifying key objectives, target audience, and constraints.

• Research TradeBeyond: Familiarize yourself with TradeBeyond's existing branding, marketing materials, and the supply chain technology industry to inform your creative decisions.

• Focus on B2B Context: Design with a professional, results-oriented audience in mind. Emphasize clarity, credibility, and impact over purely aesthetic appeal.

• Time Management: Practice completing design tasks within realistic timeframes, as challenges often have strict deadlines.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge indicates that practical design skills and the ability to execute on specific briefs are paramount. Candidates should prepare to articulate their design process and demonstrate how their work drives business objectives in a B2B context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and asset creation, especially for web and digital marketing materials.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, photo editing, and creating detailed graphics.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout and design of multi-page documents like whitepapers, eBooks, and sales collateral.

• Adobe After Effects: For creating motion graphics, animations, and video elements for demo videos and digital campaigns.

• Canva: A preferred tool for quick design tasks, template-based creation, and potentially empowering less design-savvy team members.

Analytics & Reporting: While not a primary design tool, an understanding of how design impacts engagement metrics (e.g., click-through rates on emails, time spent on landing pages) is beneficial. Experience with tools that measure visual engagement may be a plus.

CRM & Automation: Familiarity with how design assets are deployed through marketing automation platforms (e.g., for email campaigns) or integrated into CRM systems for sales enablement is advantageous.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The inclusion of After Effects points to a need for animated content, while Canva suggests a desire for efficiency and broad usability of design templates.

👥 Team Culture & Values

Operations Values:

• Efficiency: A core value, aligning with TradeBeyond's mission to create more efficient supply chains. This translates to designing workflows and assets that are effective and streamlined.

• Innovation: Driving advancements in supply chain technology requires a culture that embraces new ideas and creative solutions, reflected in the design approach.

• Transparency: Similar to the company's emphasis on supply chain transparency, design should aim for clarity and direct communication of value propositions.

• Collaboration: Working effectively across teams (Marketing, Sales, Product) is crucial, requiring open communication and a shared commitment to project success.

• Customer Focus: Designs should always consider the end-user (brands and retailers) and how to best communicate the benefits of TradeBeyond's platform to them.

Collaboration Style:

• Open and communicative, fostering direct dialogue between designers and stakeholders across departments.

• Iterative, with a willingness to receive and incorporate feedback from Marketing, Sales, and Product teams.

• Cross-functional, ensuring design solutions are aligned with broader business objectives and technical capabilities.

• Knowledge-sharing, where designers contribute to and learn from the collective expertise within the marketing and product teams.

📝 Enhancement Note: The company values likely mirror its industry focus: efficiency, innovation, and transparency. For a designer, this means creating work that is not only visually appealing but also functional, clear, and supportive of business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: Effectively visualizing intricate supply chain processes, AI applications, PLM, and ESG concepts into simple, engaging designs for a sophisticated B2B audience.

• Brand Consistency Across Diverse Assets: Maintaining a cohesive brand identity across a wide array of materials, from digital ads to trade show booths and detailed whitepapers, each with its own unique visual requirements.

• Balancing Creativity with Business Objectives: Ensuring design output meets aesthetic standards while also driving key marketing and sales goals (e.g., lead generation, brand awareness, sales enablement).

• Working in a Fast-Paced International Environment: Adapting to rapid project cycles, diverse stakeholder needs, and potential cross-time-zone communication challenges.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to master new features in design software or explore emerging design trends relevant to B2B marketing.

• Industry Knowledge: Gaining a deeper understanding of the supply chain technology sector, its challenges, and its evolving landscape, which can inform more impactful design.

• Cross-Functional Exposure: Learning how design integrates with sales strategies, product development, and broader marketing campaigns, fostering a more holistic business perspective.

• Portfolio Expansion: Consistently creating high-quality work for a global client base provides excellent material for ongoing portfolio development and career advancement.

📝 Enhancement Note: The primary challenge lies in the intellectual demand of the role – simplifying complex technical subjects. Growth opportunities are tied to deepening both design expertise and industry understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex technical concept, like AI in supply chain management, into a visually understandable infographic or diagram." (Focus on methodology, research, simplification techniques)

• "How do you ensure brand consistency across a wide range of marketing collateral, from digital ads to large-format event graphics?" (Highlight brand guideline adherence, template usage, and visual hierarchy)

Company & Culture Questions:

• "What do you know about TradeBeyond and the supply chain technology industry? How do you see design playing a role in this sector?" (Demonstrate research and industry awareness)

• "How do you approach collaboration with non-design teams, such as Sales or Product, to ensure design solutions meet their needs?" (Emphasize communication, feedback incorporation, and understanding stakeholder goals)

Portfolio Presentation Strategy:

• Selectivity is Key: Choose 3-5 of your strongest B2B design projects that showcase diversity in asset type (digital, print, motion) and complexity.

• Structure Your Narrative: For each project, clearly articulate the problem/objective, your role and process, design rationale, key decisions, and the outcome/impact.

• Highlight B2B Relevance: Emphasize how your designs were tailored to a professional audience and contributed to specific business goals.

• Demonstrate Tool Proficiency: Be ready to discuss the tools you used and why they were appropriate for the project.

• Be Prepared for Q&A: Anticipate questions about your design choices, problem-solving approach, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also strategic thinking, problem-solving skills, and an understanding of how design supports B2B business objectives within the supply chain tech industry.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided application link, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to prominently feature strong B2B design examples, particularly those involving digital campaigns, sales collateral, and the simplification of complex concepts. Ensure it is easily accessible and professionally presented.

• Resume Optimization: Highlight your experience with Figma, Adobe Creative Suite, and any relevant B2B SaaS or tech industry projects. Quantify achievements where possible, detailing the scope and impact of your design work.

• Interview Preparation: Practice articulating your design process, creative rationale, and how your work aligns with business objectives. Prepare specific examples from your portfolio to illustrate your skills and experience, especially for potential design challenges.

• Company Research: Thoroughly research TradeBeyond, its platform (CBX), its clients, and the broader supply chain technology market. Understand their brand messaging and identify how your design skills can further enhance their market presence and sales efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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