Marketing Designer

📍 Job Overview

Job Title: Marketing Designer Company: Playtech Location: Kyiv, Ukraine Job Type: Full-time Category: Marketing & Creative Operations Date Posted: 2026-01-14T16:13:21.715 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Develop and execute visually compelling marketing assets that drive engagement and support Go-To-Market (GTM) strategies.
• Collaborate with cross-functional teams, including marketing, product, and sales, to translate campaign objectives into impactful visual narratives.
• Manage the end-to-end design process for marketing collateral, from conceptualization to final delivery, ensuring brand consistency and quality.
• Utilize a range of design tools and techniques, with a strong emphasis on motion graphics and animation, to create dynamic and effective marketing materials.
• Contribute to the continuous improvement of design processes and workflows within the marketing operations function.

📝 Enhancement Note: The role of "Marketing Designer" at Playtech, with its emphasis on visual assets, promotional videos, and motion graphics for marketing purposes, positions it within the broader Marketing Operations and GTM functions. This role is critical for translating strategic marketing initiatives into tangible creative outputs that support sales enablement and customer acquisition efforts.

📈 Primary Responsibilities

• Design and produce high-quality visual assets for marketing campaigns, including static graphics, screenshots, and promotional videos, ensuring alignment with brand guidelines and campaign objectives.
• Adapt and reformat existing visual assets for various marketing channels and platforms, optimizing them for different dimensions and media types.
• Create engaging motion graphics and basic animations for text, UI elements, and other visual components to enhance marketing content and user experience.
• Collaborate closely with marketing managers, product teams, and other stakeholders to understand project requirements, gather feedback, and ensure delivered visuals meet specified needs and strategic goals.
• Proactively manage design tasks, including planning workflows, estimating timelines, and organizing projects to ensure timely and efficient delivery of marketing collateral.
• Maintain a user-centered approach in design, ensuring that all created assets are intuitive, engaging, and effectively communicate the intended message to the target audience.
• Contribute to the continuous improvement of design processes by identifying inefficiencies, suggesting new tools or techniques, and integrating feedback to enhance overall output quality and team collaboration.

📝 Enhancement Note: The responsibilities listed go beyond basic graphic design, indicating a need for a designer who understands marketing strategy and can execute on a variety of visual media, including video and animation. This suggests a role that is integrated into the GTM planning and execution, requiring strong collaboration with marketing operations and campaign management functions.

🎓 Skills & Qualifications

Education: While not explicitly stated, a background in Graphic Design, Motion Design, Multimedia Production, or a related field is highly beneficial. Experience: 2-5 years of practical experience in marketing design, with a proven track record of creating impactful visual assets for marketing purposes.

Required Skills:

• Strong practical skills in graphic design and visual asset creation.
• Proven experience in creating marketing videos and promotional clips.
• Mandatory proficiency in Adobe After Effects for motion graphics and animation.
• Mandatory proficiency in Adobe Photoshop for image editing and asset creation.
• Basic knowledge of animation techniques, including UI animation and text animation.
• Excellent time management, planning, and organizational skills to manage multiple tasks and deadlines effectively.
• Demonstrated user-centered thinking in design approach.
• Confident and clear communication skills in English (mandatory).
• Ability to work independently, demonstrating responsibility and meticulous attention to detail.

Preferred Skills:

• Experience with Adobe Premiere for video editing.
• Background in Graphic Design, Motion Design, Multimedia Production, or Marketing.
• Ability to calmly accept and integrate feedback into design work, demonstrating a commitment to continuous improvement.

📝 Enhancement Note: The emphasis on mandatory Adobe After Effects and Photoshop proficiency, coupled with practical experience in marketing videos and a portfolio requirement, highlights the need for a candidate who can immediately contribute to marketing campaign execution. The preferred skill of integrating feedback suggests a collaborative environment where iterative design is valued, common in dynamic GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, practical portfolio showcasing a range of marketing design work, with a particular emphasis on visual assets for marketing purposes, promotional videos, and motion graphics.
• Demonstrations of ability to create and adapt layouts for different formats, illustrating flexibility and efficiency in asset production.
• Examples of engaging motion graphics and basic animations, highlighting proficiency in tools like Adobe After Effects.
• Evidence of user-centered thinking applied to design challenges, showing how user needs were considered in the creative process.
• Work samples that reflect a meticulous attention to detail and a high standard of quality in final deliverables.

Process Documentation:

• Candidates are expected to demonstrate an understanding of design workflows, from conceptualization to final asset delivery, and how these fit into broader marketing campaign timelines.
• Ability to articulate the process behind creating promotional videos and motion graphics, including planning, storyboarding (if applicable), execution, and refinement.
• Understanding of how design processes integrate with stakeholder feedback loops for iterative improvements and final approval.

📝 Enhancement Note: The explicit requirement for a portfolio, especially one showcasing marketing videos and motion graphics, is a critical filter for this role. It suggests that the hiring team will evaluate candidates not just on technical skill but on their ability to execute on specific marketing content needs and demonstrate effective design process management.

💵 Compensation & Benefits

Salary Range: Given the "2-5 Years" experience level and the location in Kyiv, Ukraine, a competitive salary range for a Marketing Designer with these skills would typically fall between 30,000 UAH to 60,000 UAH gross per month. This estimate is based on industry benchmarks for design roles in Ukraine, considering the specific technical requirements (Adobe After Effects, Photoshop, motion graphics) and the company's position in the tech/gaming industry.

Benefits:

• Competitive salary package.
• Opportunity to work on high-impact international projects within the gaming industry.
• Professional development and continuous learning opportunities.
• Dynamic and international work environment.
• Contribution to a company that values creativity, innovation, and employee well-being.
• Potential for career growth within Playtech's global operations.

Working Hours: 40 hours per week, consistent with a full-time role. The company culture emphasizes responsibility and effective workflow management, suggesting a focus on output and productivity within standard working hours, with potential for flexibility depending on project demands and team agreements.

📝 Enhancement Note: The salary estimate is based on research of similar Marketing Designer roles in Kyiv, Ukraine, with 2-5 years of experience, factoring in the specialized skills in motion graphics and video production. Benefits are inferred from typical offerings in the tech and gaming sectors for international companies, emphasizing growth and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Gaming (Online Casino Products), B2B Software Solutions. Playtech is a leader in the gaming technology sector, providing cutting-edge products and services to regulated markets. Company Size: Large (over 10,000 employees globally, as per LinkedIn data). This indicates a structured organization with established processes, but also opportunities for specialization and impact within specific teams. Founded: 1999. Playtech has a long-standing history and significant market presence, suggesting stability and a mature corporate culture.

Team Structure:

• The Marketing Designer will join the "Game" team, specifically working on projects for the US market.
• This team is part of the "Casino Unit," which is a flagship product area for Playtech, demonstrating its strategic importance.
• The Casino Unit itself comprises around 300 employees across multiple locations (Estonia, Bulgaria, Ukraine), indicating a large, distributed team with potential for international collaboration.
• The role involves collaboration with various stakeholders, including marketing, product, and potentially sales teams, highlighting a cross-functional operational dynamic.

Methodology:

• Playtech leverages proprietary technology and business intelligence to drive innovation and deliver engaging experiences.
• The company emphasizes responsible business practices, transparency, and diversity.
• For this role, the methodology will involve a user-centered design approach, applying creative and innovative techniques to produce marketing assets.
• Workflow management and time management are key, suggesting an agile or project-based approach to campaign execution.

Company Website: www.playtechpeople.com and www.playtech.com

📝 Enhancement Note: Playtech's established presence in the global gaming technology market suggests a professional, results-oriented environment. The company's commitment to diversity and responsible practices indicates a culture that values inclusivity and ethical operations, which can influence team dynamics and project execution.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level. With 2-5 years of experience, this role is positioned as a key contributor within the marketing operations and creative functions. The designer is expected to be largely independent in executing tasks and managing their workflow, contributing specialized creative skills to broader GTM strategies. Reporting Structure: The Marketing Designer reports to a manager within the "Game" team, likely a Marketing Manager or Head of Creative/Design within the Casino Unit. This individual will collaborate with various internal stakeholders, including marketing campaign managers, product owners, and potentially sales enablement specialists who utilize the created assets. Operations Impact: The role directly impacts the effectiveness of marketing campaigns by creating compelling visual content. High-quality, engaging assets can improve brand perception, increase campaign conversion rates, support sales efforts, and ultimately contribute to revenue generation by driving customer acquisition and engagement in key markets like the US.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion graphics, animation, and video production for marketing, potentially leading to senior or lead designer roles.
• Cross-Functional Exposure: Gain exposure to different aspects of GTM strategy by working on projects for the US market and collaborating with diverse teams, which can lead to broader marketing operations roles.
• Leadership Potential: With demonstrated success and initiative, opportunities may arise to mentor junior designers or lead creative aspects of specific campaigns or product launches.
• Industry Advancement: Develop a strong portfolio of work within the dynamic gaming industry, enhancing career prospects both within Playtech and across the broader tech and entertainment sectors.

📝 Enhancement Note: The role offers a clear path for growth within a specialized creative function or a broader marketing operations career. The emphasis on international projects and a specific market (US) provides valuable experience for career advancement.

🌐 Work Environment

Office Type: On-site in Kyiv, Ukraine. This suggests a traditional office setting designed for collaboration and focused work. Office Location(s): Sportyvna Square, 1a, Kyiv, Ukraine. This location is likely within a business district, offering accessibility and a professional atmosphere.

Workspace Context:

• The office environment is expected to foster creativity and innovation, with a focus on collaboration among team members.
• Access to necessary design tools and technology, including Adobe Creative Suite (After Effects, Photoshop, potentially Premiere), will be provided.
• Opportunities for direct interaction with colleagues within the Game team and the broader Casino Unit, facilitating knowledge sharing and teamwork.
• The company culture values creativity, responsibility, and continuous improvement, suggesting a supportive yet productive workspace.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected. While the role requires attention to detail and meeting deadlines, the emphasis on effective workflow management implies a structured schedule. Flexibility might be possible based on project needs and team agreements, but the primary mode is on-site collaboration.

📝 Enhancement Note: The "On-site" requirement in Kyiv indicates a preference for in-person collaboration, which is often beneficial for creative roles that thrive on brainstorming and immediate feedback. This setting can also facilitate closer integration with local marketing and product teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess technical skills, relevant experience, and creative style.
• Technical Interview/Portfolio Review: A deeper dive into the candidate's portfolio, discussing specific projects, design choices, and problem-solving approaches. This may include practical exercises or case studies.
• Team/Stakeholder Interviews: Meetings with potential team members and key stakeholders (e.g., Marketing Managers) to assess collaboration skills, communication effectiveness, and cultural fit.
• Final Interview: Discussion with hiring manager or senior leadership to finalize the decision, often focusing on strategic thinking and long-term fit.

Portfolio Review Tips:

• Highlight Marketing Impact: Showcase projects that clearly demonstrate how your designs contributed to marketing objectives, such as increased engagement, downloads, or conversions.
• Showcase Motion Graphics & Video: Dedicate sections of your portfolio to your best work in motion graphics and promotional videos, emphasizing your proficiency in After Effects.
• Demonstrate Process: For key projects, briefly explain your design process, including problem identification, ideation, execution, and iteration based on feedback.
• Variety of Formats: Include examples of assets adapted for different platforms and formats to showcase your versatility.
• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and clearly articulates your role and contributions in each project.

Challenge Preparation:

• Be prepared for a practical design challenge that may involve creating a short animation, adapting a design for a new format, or responding to a brief similar to the role's responsibilities.
• Practice articulating your design decisions and the rationale behind them, especially in relation to marketing goals and user experience.
• Be ready to discuss your experience with Adobe After Effects and Photoshop in detail, including specific techniques and workflows.
• Prepare to discuss your approach to time management and how you handle feedback and multiple project priorities.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenges highlights a practical, skills-based evaluation process. Candidates should prepare to not only show their work but also explain the strategic thinking and operational execution behind it.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Mandatory for motion graphics and animation. Proficiency in creating dynamic visuals, text animations, and UI animations is essential.
• Adobe Photoshop: Mandatory for image editing, asset creation, and manipulation. Critical for preparing graphics for various marketing channels.
• Adobe Premiere: Preferred for video editing tasks, complementing After Effects for producing promotional clips and videos.

Analytics & Reporting: While not directly a design tool, understanding how visual assets perform (e.g., click-through rates, engagement metrics) might be beneficial, suggesting familiarity with basic analytics platforms used in marketing.

CRM & Automation: Not directly related to the design role, but understanding how marketing assets are deployed through CRM or marketing automation platforms could provide valuable context for asset creation.

📝 Enhancement Note: The core requirement for Adobe After Effects and Photoshop clearly defines the essential technical skills. Familiarity with Adobe Premiere is a significant plus, indicating a need for a well-rounded video and motion graphics creator.

👥 Team Culture & Values

Operations Values:

• Creativity and Innovation: Encouraged to bring fresh ideas and novel approaches to visual storytelling in marketing.
• Responsibility and Ownership: Expected to take charge of tasks, manage timelines, and deliver high-quality work independently.
• Collaboration and Clear Communication: Essential for working effectively with diverse stakeholders and integrating feedback.
• Attention to Detail and User-Centric Design: Ensuring all visual assets are polished, error-free, and designed with the end-user in mind.
• Continuous Improvement: Openness to feedback and a commitment to evolving skills and processes to enhance output quality.

Collaboration Style:

• Cross-functional Integration: Works closely with marketing, product, and potentially sales teams to align visual content with strategic objectives.
• Feedback-Driven Iteration: Embraces a culture where feedback is actively sought and incorporated to refine designs.
• Knowledge Sharing: Opportunities to share insights and techniques with other creative professionals within the team and the wider Casino Unit.

📝 Enhancement Note: The values emphasize a proactive, detail-oriented, and collaborative approach to design within a professional marketing context. This suggests a team that values both individual contribution and collective success in achieving marketing goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Brand Consistency: Ensuring innovative designs adhere to Playtech's brand guidelines and marketing objectives.
• Managing Multiple Projects and Deadlines: Effectively prioritizing tasks and delivering high-quality assets under time pressure in a dynamic environment.
• Adapting to Evolving Market Trends: Staying current with design trends, especially in motion graphics and video, relevant to the gaming industry and the US market.
• Integrating Feedback Effectively: Navigating diverse stakeholder feedback to produce designs that satisfy multiple requirements while maintaining creative integrity.

Learning & Development Opportunities:

• Advanced Motion Graphics & Animation: Opportunities to deepen expertise with industry-standard tools and techniques.
• Exposure to International Marketing Campaigns: Gaining experience in designing for specific markets like the US and understanding global marketing strategies.
• Cross-Disciplinary Learning: Understanding how design fits into the broader GTM strategy, potentially exploring areas like user experience (UX) or campaign management.
• Industry Conferences & Workshops: Potential for participation in events related to graphic design, motion graphics, and marketing technology.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a fast-paced industry, offering significant opportunities for skill development and professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a marketing video or promotional clip from scratch. What was your process, and what were the key challenges?" (Focus on process, tools, and problem-solving).
• "How do you ensure your visual assets align with brand guidelines while also being creative and engaging for a specific target audience, like the US market?" (Focus on strategic thinking and brand adherence).
• "Walk us through a project in your portfolio where you had to adapt designs for multiple formats. How did you approach it, and what was the outcome?" (Focus on adaptability and efficiency).

Company & Culture Questions:

• "What interests you about Playtech and the gaming industry?" (Demonstrate research and genuine interest).
• "How do you approach receiving and integrating feedback on your designs, especially if it conflicts with your initial vision?" (Focus on collaboration and continuous improvement).
• "How do you prioritize your workload when faced with multiple urgent design requests?" (Focus on time management and organizational skills).

Portfolio Presentation Strategy:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase your motion graphics, video creation, and marketing design skills.
• Tell a Story: For each project, explain the brief, your creative process, the tools used (especially After Effects), challenges overcome, and the impact of your design.
• Quantify Results: If possible, include metrics or outcomes that demonstrate the success of your designs (e.g., increased engagement, conversion rates).
• Highlight Adaptability: Showcase examples of how you've adapted designs for different platforms or formats.
• Be Prepared for Live Tasks: Have your design software readily available in case of a brief live design exercise.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical proficiency but also strategic thinking, effective communication, and an understanding of how design contributes to overall marketing and business objectives.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your CV and a strong portfolio showcasing your design and motion work through the provided application link.
• Portfolio Customization: Ensure your portfolio prominently features examples of marketing videos, promotional clips, and motion graphics, with a clear emphasis on your proficiency in Adobe After Effects. Tailor the selection to highlight work relevant to the gaming or technology sector if possible.
• Resume Optimization: Highlight your experience with Adobe After Effects, Photoshop, and motion graphics creation. Quantify achievements where possible, such as "increased engagement by X%" or "delivered Y assets per week." Use keywords from the job description like "visual assets," "promotional videos," "motion graphics," and "user-centered thinking."
• Interview Preparation: Practice articulating your design process, your approach to user-centered design, and how you manage your time and workflow. Prepare specific examples from your portfolio to answer potential interview questions.
• Company Research: Familiarize yourself with Playtech's products, its position in the gaming industry, and its company values. Understand its focus on regulated markets and its commitment to innovation and responsible practices.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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