Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Karbon Business

Location: Bengaluru, Karnataka, India

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: March 26, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site (5 days/week with flexibility)

🚀 Role Summary

• This role is a critical component of the performance marketing engine, focusing on rapid, data-informed creative asset development.

• The primary objective is to design high-converting creatives for digital advertising platforms and optimize website elements for better user engagement and conversion rates.

• The position requires a strong understanding of marketing funnel stages and performance metrics to inform design decisions and drive measurable results.

• This is a hands-on design role demanding speed, iteration, and a keen eye for translating marketing messages into compelling visuals.

📝 Enhancement Note: While the title is "Marketing Designer," the description strongly emphasizes performance marketing and conversion optimization, positioning this role within a broader "Marketing Operations" or "Growth Operations" function, rather than traditional brand design. The focus on speed, iteration, and understanding of marketing funnels is key.

📈 Primary Responsibilities

• Performance Marketing Asset Creation: Design and iterate on a high volume of ad creatives for platforms such as LinkedIn, Google Ads, and Meta Ads, translating campaign hooks and messaging provided by the performance team into visually compelling assets.

• Conversion Rate Optimization (CRO) Design: Develop and optimize website sections, landing pages, and key visual components to enhance user experience, improve clarity, and significantly boost conversion rates.

• Sales Enablement Content Design: Create professional and easy-to-understand sales assets, including demo decks, one-pagers, and supporting visuals, for pre- and post-demo communication to support the sales team's efforts.

• Creative Iteration and A/B Testing: Rapidly produce multiple variations of creatives to support A/B testing initiatives, enabling the performance marketing team to identify and scale winning campaigns.

• Visual Messaging Translation: Effectively translate messaging frameworks and value propositions into clear, concise, and impactful visual narratives that resonate with target audiences across different funnel stages.

📝 Enhancement Note: The responsibilities are heavily weighted towards performance and conversion, indicating this role is deeply integrated with the growth and marketing operations strategy, rather than solely focusing on aesthetic brand guidelines.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is generally expected for this level of role. Equivalent practical experience will also be considered.

Experience: 2-5 years of professional design experience, with a significant portion dedicated to performance marketing creatives and conversion-focused design.

Required Skills:

• Strong Design Fundamentals: Proficient in layout, typography, visual hierarchy, color theory, and ensuring clarity in design communication.

• Performance Marketing Creative Design: Proven experience designing effective creatives for digital advertising platforms (e.g., LinkedIn, Google, Meta), with a strong understanding of what drives engagement and clicks.

• B2B Design Experience: Demonstrated ability to create professional and impactful designs tailored for B2B audiences, understanding their unique communication needs.

• Visual Translation Skills: Ability to take provided messaging, hooks, and value propositions and translate them into compelling and effective visual assets without needing to create the core messaging.

• High-Speed Execution Mindset: Capacity to produce multiple design variations quickly and efficiently to meet the demands of rapid campaign iteration and testing.

• Marketing Funnel Understanding: Basic knowledge of marketing funnel stages (awareness, consideration, conversion, retargeting) and how design impacts performance at each stage.

• Generative AI Tool Proficiency: Working familiarity with generative AI and text-to-design tools (e.g., Midjourney, DALL-E, Canva AI) to accelerate creative production and explore visual concepts.

Preferred Skills:

• Motion Design/Animation: Experience with light animation or motion design for creating dynamic ad creatives.

• Landing Page Optimization (CRO Mindset): Familiarity with Conversion Rate Optimization principles and experience designing elements that improve landing page performance.

• User Behavior Tool Familiarity: Experience with tools like Hotjar, Microsoft Clarity, or Google Analytics 4 (GA4) to understand user behavior and inform design decisions.

• Figma/Sketch Proficiency: Advanced skills in design software commonly used for digital asset creation and prototyping.

📝 Enhancement Note: The emphasis on "high-speed execution" and "generative AI tools" suggests an environment that prioritizes agility and leveraging new technologies for efficiency, aligning with modern growth operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Creative Case Studies: Showcase examples of ad creatives designed for digital platforms, clearly articulating the objective, the creative strategy (how messaging was translated visually), the variations produced, and any performance metrics or results achieved (e.g., improved CTR, CVR).

• Conversion-Focused Design Examples: Include projects where design directly contributed to improving website or landing page conversion rates. Detail the problem, the design solution, and the measurable impact.

• Sales Enablement Asset Samples: Provide examples of demo decks, one-pagers, or other sales collateral that demonstrate clarity, professionalism, and effective communication of complex information.

• Process Documentation (Optional but Recommended): Briefly describe your design workflow, especially how you incorporate feedback, iterate on designs, and collaborate with performance marketing teams.

Process Documentation:

• Workflow Design & Optimization: Demonstrate an understanding of how to design and optimize visual workflows for creative asset production, ensuring efficiency and quality.

• Implementation & Automation: While not a primary responsibility, understanding how design assets are implemented in ad platforms and websites is beneficial. Familiarity with tools that automate parts of the design or implementation process is a plus.

• Measurement & Performance Analysis: Ability to interpret basic performance metrics (CTR, CVR) and understand how they relate to design choices, demonstrating a data-driven approach to design.

📝 Enhancement Note: The portfolio should heavily emphasize measurable outcomes and the ability to work within a performance-driven marketing framework, rather than just showcasing aesthetic capabilities.

💵 Compensation & Benefits

Salary Range: Based on India's market rates for a Mid-Level Marketing Designer (2-5 years of experience) in Bengaluru, with a focus on performance marketing and B2B. An estimated range would be ₹7,00,000 - ₹12,00,000 per annum.

Benefits:

• Upskilling Policy: Access to courses, tools, and resources for continuous learning and professional development, crucial for staying ahead in design and marketing trends.

• Team Outings & Engagement Initiatives: Opportunities for team building, including offsites, hackathons, game nights, and open demos, fostering a collaborative and creative work environment.

• Flexible Work-from-Home Policy: Up to 12 WFH days every 6 months, offering flexibility for a change of scenery while maintaining a strong in-office presence (5 days/week).

• Menstrual WFH: Additional WFH flexibility specifically for women employees, providing supportive policies.

• Mobility Benefits: Relocation support and travel allowances to facilitate smooth onboarding for candidates moving to Bengaluru.

• Parental Support: Comprehensive maternity, paternity, and adoption leave to support employees during significant family milestones.

Working Hours: Standard 40-hour work week, with a 5-day in-office requirement. The company offers flexibility within this structure, acknowledging that a change of scene can enhance productivity.

📝 Enhancement Note: The salary range is a projection based on industry benchmarks for Bengaluru. The benefits package is comprehensive and highlights a supportive work environment focused on employee growth and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology), specifically focusing on AI-powered accounting solutions for businesses. The company operates in a fast-paced, innovation-driven sector.

Company Size: Karbon Business is a growing startup, backed by Y Combinator and other leading global investors. While not explicitly stated, its backing and operational scope suggest a company size likely in the range of 50-250 employees, indicating a dynamic, agile, and potentially flat organizational structure.

Founded: Karbon was founded with a mission to simplify financial operations for businesses through technology. Its founding principles likely revolve around innovation, efficiency, and customer-centricity, evident in their product "AI Accountant."

Team Structure:

• The Marketing Designer will likely be part of the broader Marketing team, working very closely with the Performance Marketing specialists and potentially collaborating with Sales and Product teams.

• The team is expected to be agile, data-driven, and focused on measurable outcomes, reflecting the startup environment and the company's growth ambitions.

Methodology:

• Data Analysis & Insights: The company emphasizes a data-driven approach, particularly in performance marketing, using metrics like CTR and CVR to inform decisions.

• Workflow Planning & Optimization: The role itself is about optimizing creative workflows for speed and impact, reflecting a broader company culture that values efficiency.

• Automation & Efficiency: With a flagship product named "AI Accountant" and a mention of generative AI tools, there's a clear focus on leveraging technology to drive efficiency.

Company Website: https://karboncard.com/

📝 Enhancement Note: The company culture appears to be a blend of startup agility, a strong focus on innovation and technology (AI), and a results-oriented approach driven by data and collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years of experience). It's a specialized role within marketing, focusing heavily on performance and conversion aspects rather than broad brand identity. The responsibilities suggest growth towards becoming a Senior Performance Marketing Designer or a specialist in Growth Design.

Reporting Structure: The designer will report directly to a Marketing Manager or Head of Performance Marketing, working in close alignment with performance marketers who provide the strategic direction, messaging, and performance metrics.

Operations Impact: This role has a direct and measurable impact on Karbon's growth. By creating high-performing creatives and optimizing landing pages, the designer directly influences lead generation, customer acquisition costs (CAC), and ultimately, revenue growth. Their work is crucial for scaling marketing campaigns effectively.

Growth Opportunities:

• Specialization in Performance & Growth Design: Deepen expertise in conversion rate optimization, A/B testing methodologies, and designing for specific marketing funnels and platforms.

• Skill Expansion in Motion Graphics & Animation: Develop advanced skills in motion design to create more engaging and effective video ad creatives.

• Exposure to CRO & UX Principles: Gain further experience in user behavior analysis and applying UX/CRO principles to website and landing page design, potentially leading to roles in UX/UI design or CRO strategy.

• Leadership in Creative Operations: As the company grows, there may be opportunities to lead creative production workflows, manage junior designers, or influence creative strategy for performance marketing.

📝 Enhancement Note: The growth path is clearly defined within the performance marketing and growth design domain, offering opportunities to become a specialist in a high-demand area within marketing operations.

🌐 Work Environment

Office Type: The company operates with a 5-day in-office setup, indicating a preference for in-person collaboration and a structured work environment. However, they offer flexibility with a Work-from-Home policy for remote days.

Office Location(s): Bengaluru, Karnataka, India. This location is a major tech and startup hub in India, providing access to a vibrant professional community.

Workspace Context:

• Collaborative Environment: The emphasis on "Collaborate to Win" suggests an environment where teamwork and cross-functional interaction are encouraged. The designer will likely have direct interaction with performance marketers, sales teams, and potentially product teams.

• Tools and Technology: The role requires proficiency in standard design software and familiarity with generative AI tools, indicating a forward-thinking approach to technology adoption. Access to performance analytics tools will be crucial for understanding campaign effectiveness.

• Operations Team Interaction: Close daily interaction with the performance marketing team is expected, involving frequent feedback loops, brief reviews, and collaborative ideation sessions to optimize creatives rapidly.

Work Schedule: A standard 40-hour work week is expected, with the ability to leverage occasional WFH days for flexibility. The fast-paced nature of performance marketing may sometimes require agile responses to campaign needs, though the core hours are structured.

📝 Enhancement Note: The environment is likely fast-paced and requires strong communication and collaboration skills, typical of growth-focused teams within agile organizations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the required skills and experience, particularly focusing on performance marketing creatives.

• Design Challenge/Task: You may be given a practical design task to assess your ability to translate messaging into visuals quickly, iterate on designs, and demonstrate a performance-oriented mindset. This could involve creating ad variations or optimizing a landing page element.

• Portfolio Presentation & Discussion: A session where you walk through your portfolio, explaining your design process, rationale, and the impact of your work. Be prepared to discuss specific case studies related to performance marketing and conversion optimization.

• Team/Hiring Manager Interview: A discussion to assess cultural fit, understanding of marketing funnels, collaboration style, and alignment with Karbon's values (Collaborate to Win, Elevate the Bar, Own It End-to-End).

Portfolio Review Tips:

• Highlight Performance: Showcase how your designs have directly contributed to achieving marketing objectives (e.g., increased CTR, CVR, lead generation). Quantify results whenever possible.

• Demonstrate Iteration: Include examples of how you've created multiple variations of a design for A/B testing and explain your rationale for those variations.

• Showcase B2B Relevance: Ensure at least some examples clearly demonstrate your understanding of B2B marketing design principles and audiences.

• Focus on Clarity and Speed: Present work that is clean, easy to understand, and reflects your ability to execute quickly. Use concise explanations for each project.

• Prepare for AI Tool Discussion: Be ready to talk about your experience with generative AI tools and how you leverage them to enhance your workflow and creative output.

Challenge Preparation:

• Understand the Funnel: Be prepared to discuss how design decisions change based on different stages of the marketing funnel (awareness, retargeting, conversion).

• Messaging Translation Practice: Practice taking a complex marketing message or hook and quickly ideating visual concepts for it.

• CRO Principles: Familiarize yourself with basic CRO principles for landing pages and ads.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio for evidence of performance-driven design and your ability to work efficiently in a fast-paced marketing environment.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Photoshop, Illustrator are likely essential for asset creation.

• Figma/Sketch: Increasingly common for UI/UX design, landing page elements, and collaborative workflows.

• Canva: Especially relevant given the mention of Canva AI, useful for rapid design and collaboration.

Performance & Analytics Tools (Familiarity Expected):

• Google Analytics 4 (GA4): For understanding website traffic and user behavior.

• Hotjar/Microsoft Clarity: For heatmaps, session recordings, and user behavior analysis.

• Platform-Specific Analytics: LinkedIn Ads Manager, Google Ads, Meta Ads Manager for tracking creative performance.

Generative AI Tools:

• Midjourney/DALL-E: For image generation and concept exploration.

• Canva AI Features: For expedited design elements and ideation.

CRM & Automation (Indirect Exposure):

• CRM Systems: While not directly managing them, understanding how marketing assets integrate with CRM systems (like Salesforce, HubSpot) for lead tracking is beneficial.

• Marketing Automation Platforms: Familiarity with how assets are deployed in platforms like Marketo, HubSpot, or similar.

📝 Enhancement Note: Proficiency in core design software is a given, but the emphasis on generative AI and familiarity with analytics tools signifies a modern, data-informed design approach critical for this role.

👥 Team Culture & Values

Operations Values:

• Collaborate to Win: This is paramount. Expect to work closely with performance marketers, sharing insights, providing design solutions, and receiving feedback constructively. Teamwork and shared success are key.

• Elevate the Bar: A commitment to high quality and continuous improvement is expected. "Good enough" is not acceptable; strive for world-class creative output that drives results.

• Own It End-to-End: Take responsibility for your designs from concept to implementation and understanding their performance. If a campaign isn't performing, be proactive in identifying design-related factors and proposing solutions.

Collaboration Style:

• Agile & Iterative: The nature of performance marketing requires a flexible and iterative approach to design, with quick turnarounds and continuous optimization.

• Data-Informed Feedback: Feedback will likely be grounded in performance data (CTR, CVR) rather than purely subjective aesthetic preferences.

• Cross-Functional Integration: Expect to be an integrated part of the marketing team, not an isolated design resource. Communication and clear articulation of design choices will be vital.

📝 Enhancement Note: The company's stated values directly shape the expected work style: highly collaborative, results-driven, and focused on continuous improvement through ownership and learning.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume of Iterations: The need to produce numerous creative variations quickly can be demanding and requires efficient workflow management.

• Balancing Speed and Quality: Maintaining high design standards while working under tight deadlines for campaign launches and tests.

• Translating Data into Design: Effectively interpreting performance metrics and user behavior data to inform design decisions and drive measurable improvements.

• Staying Ahead of Trends: The digital marketing landscape evolves rapidly, requiring continuous learning of new design techniques, platform updates, and AI tools.

Learning & Development Opportunities:

• Mastering Performance Design: Becoming an expert in designing for conversion, A/B testing, and optimizing creatives for various ad platforms.

• Advanced AI Tool Utilization: Exploring and mastering new generative AI capabilities to further enhance creative production efficiency and ideation.

• CRO and UX Specialization: Developing a deeper understanding of Conversion Rate Optimization and User Experience principles, potentially leading to specialized roles.

• Motion Graphics and Video Ads: Expanding skills into motion design to create more engaging video content for digital advertising.

📝 Enhancement Note: The challenges are framed as opportunities for skill development, particularly in the high-demand areas of performance marketing design and AI-driven creative processes.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a marketing hook or message into a compelling visual for a LinkedIn ad?" (Focus on your process, visual brainstorming, and consideration of the platform.)

• "Describe a time you designed a creative that performed exceptionally well. What made it successful, and what was your role?" (Be ready to discuss metrics, your design rationale, and the impact.)

Company & Culture Questions:

• "What interests you about Karbon Business and our mission to simplify financial operations with AI?" (Research their product and market position.)

• "How do you align with Karbon's values of Collaborate to Win, Elevate the Bar, and Own It End-to-End?" (Provide specific examples from your past experiences.)

Portfolio Presentation Strategy:

• Structure for Impact: For each portfolio piece, clearly state the objective, your role, the challenge, your design solution, and the quantifiable results.

• Focus on Performance Metrics: Be prepared to discuss CTR, CVR, and other relevant metrics that your designs influenced.

• Showcase Iteration: Present variations of designs and explain the strategic thinking behind each change.

• Highlight AI Tool Usage: If applicable, demonstrate how you've used generative AI tools to enhance your work and discuss the benefits.

• Concise Storytelling: Keep explanations clear, brief, and focused on the outcomes.

📝 Enhancement Note: Prepare to demonstrate not just design skills, but also a strategic understanding of marketing performance, a collaborative spirit, and an ability to leverage technology effectively.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Workable.

• Tailor your Resume: Highlight experience in performance marketing creatives, B2B design, conversion optimization, and proficiency with relevant design and AI tools. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest work that showcases your ability to translate messaging into high-converting visuals, your iteration process, and any measurable results you've achieved. Ensure it's easily accessible and professional.

• Prepare for a Design Challenge: Anticipate a practical design task that tests your speed, creativity, and understanding of performance marketing principles.

• Research Karbon Business: Understand their product (AI Accountant), target audience, and company values to articulate your interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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