Marketing Designer

📍 Job Overview

Job Title: Marketing Designer Company: Coupang Location: Tokyo, Japan Job Type: Full-time Category: Marketing Operations / Design Date Posted: August 19, 2025 Experience Level: 5-10 years Remote Status: On-site

🚀 Role Summary

• This role focuses on creating impactful marketing designs for customer communications within Coupang's Rocket Now service, emphasizing visual design excellence and strategic campaign execution.
• The Marketing Designer will be instrumental in developing creative assets across digital platforms, including in-app promotions and key campaign visuals, with a strong emphasis on A/B testing and conversion optimization.
• Responsibilities extend to creating print designs for offline campaigns, ensuring consistent brand representation, and actively driving design projects to meet shared objectives with partner teams.
• The position requires a blend of macro-level strategic thinking and meticulous attention to detail to deliver high-quality design outputs that enhance customer acquisition and engagement.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into marketing operations by focusing on data-driven design, campaign execution, and conversion optimization. This implies a need for understanding marketing funnels and performance metrics, which is core to operations roles.

📈 Primary Responsibilities

• Create a diverse range of marketing designs for various digital environments, including in-app promotions, email campaigns, and social media assets, for Coupang's Rocket Now service.
• Execute communication designs specifically for A/B testing purposes, optimizing creatives to drive customer acquisition and purchase conversion rates.
• Develop print designs for offline marketing campaigns, ensuring brand consistency and visual impact across all touchpoints.
• Produce high-quality, on-brand marketing design assets that serve as a strong foundation for Coupang's marketing collateral and brand identity.
• Collaborate proactively with partner teams to define common goals, drive design initiatives, and ensure successful project outcomes aligned with business objectives.
• Translate marketing briefs and strategic objectives into compelling visual narratives and creative solutions that resonate with target audiences.
• Iterate on designs based on performance data, stakeholder feedback, and market trends to continuously improve creative effectiveness.

📝 Enhancement Note: The emphasis on A/B testing, conversion optimization, and customer acquisition suggests this role requires a data-informed approach to design, aligning with marketing operations principles. The responsibility to "actively drive design operations" implies a proactive role in process management and execution within the marketing team.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles with this level of experience and responsibility. Experience: 5-10 years of professional experience in graphic design, with a significant portion focused on marketing campaigns and digital asset creation. Proven track record in driving customer acquisition and conversion through design.

Required Skills:

• Minimum of 4 years of experience in design-related fields.
• Expert-level proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).
• Advanced skills in Figma for collaborative design and prototyping.
• Strong graphic design capabilities, including typography, layout, color theory, and visual hierarchy.
• Proven ability to propose strategic designs that demonstrably increase customer acquisition and purchase conversion rates.
• Excellent execution skills for creative designs, even under tight deadlines and demanding schedules.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Effective communication and interpersonal skills for collaborating with stakeholders and incorporating feedback.

Preferred Skills:

• Proficiency in video editing and motion graphics design (e.g., After Effects, Premiere Pro).
• Experience with web publishing technologies such as HTML and CSS.
• Familiarity with WordPress or similar content management systems for web content integration.
• Japanese language proficiency is preferred, given the location of the role.
• Experience with user interface (UI) design principles and practices.
• Familiarity with marketing automation platforms and their design integration needs.

📝 Enhancement Note: The experience level and specific tool requirements (Adobe Suite, Figma) are standard for a senior designer. The "strategic design" and "conversion optimization" aspects highlight a need for a designer who understands marketing performance metrics and can translate them into visually effective campaigns, a valuable trait in marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 4 years of design work, with a strong emphasis on marketing campaigns and customer-facing digital assets.
• Demonstrations of strategic thinking in design, specifically highlighting projects that led to measurable increases in customer acquisition or conversion rates.
• Examples of A/B tested creative assets and insights into the design decisions made to optimize performance.
• High-quality print design samples for offline campaigns, showcasing versatility in application.
• Case studies detailing the design process from brief to execution, including how feedback was incorporated and challenges were overcome.

Process Documentation:

• Showcase examples of how design processes were documented or streamlined to improve efficiency and collaboration, particularly within a marketing team.
• Provide insights into how design assets were managed and version-controlled for consistent brand application across various channels.
• Include examples of design workflows that facilitated A/B testing and rapid iteration based on performance data.

📝 Enhancement Note: For a role focused on marketing impact, a portfolio should not just display aesthetics but also demonstrate a strategic understanding of how design drives business outcomes. This includes showing how designs were tested, iterated upon, and contributed to key marketing KPIs like acquisition and conversion.

💵 Compensation & Benefits

Salary Range: For a Marketing Designer with 5-10 years of experience in Tokyo, Japan, the estimated annual salary range would be approximately ¥6,000,000 to ¥9,000,000 JPY. This estimation is based on industry benchmarks for senior design roles in major Japanese cities, considering the cost of living and typical compensation structures for multinational tech companies.

Benefits:

• Comprehensive health insurance package (medical, dental, vision).
• Paid time off (vacation days, sick leave, national holidays).
• Potential for performance-based bonuses and stock options.
• Professional development opportunities, including training and conferences.
• Commuting allowance or support for transportation costs.
• Access to company employee discounts and perks.
• Opportunities for professional growth and career advancement within a leading e-commerce company.

Working Hours: The standard working hours are likely to be around 40 hours per week, typical for a full-time position. While specific hours may vary, there may be flexibility to accommodate project deadlines and team collaboration, especially given the on-site requirement in Tokyo.

📝 Enhancement Note: Salary estimates for Tokyo are based on general market data for experienced professionals in the tech and creative sectors. Actual compensation will depend on specific experience, portfolio strength, and negotiation. Benefits are standard for large corporations in Japan.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Technology. Coupang is a major player in the e-commerce space, known for its innovative logistics and customer-centric approach, often referred to as the "Amazon of South Korea." Its expansion into markets like Japan signifies a commitment to global growth and technological advancement. Company Size: Coupang is a large, publicly traded company with a significant global workforce, indicating a structured environment with ample resources and opportunities for professional development. The scale suggests a dynamic and fast-paced operational setting. Founded: Coupang was founded in 2010. Its growth from a startup to a major e-commerce platform reflects a culture of rapid innovation, adaptability, and a strong focus on customer experience and operational efficiency.

Team Structure:

• The Marketing Design team is likely a specialized unit within the broader marketing department, focusing on visual communication and creative asset development for various marketing initiatives.
• Designers will likely report to a Design Lead or Marketing Manager, with project-based collaboration across different marketing functions (e.g., content marketing, performance marketing, product marketing).
• Cross-functional collaboration is essential, involving close work with marketing strategists, copywriters, product managers, and potentially engineering teams to ensure design alignment with broader business and product goals.

Methodology:

• Data-driven decision-making is paramount, especially in an e-commerce environment. Designs are expected to be informed by analytics from A/B tests, user behavior, and campaign performance metrics.
• Agile methodologies may be employed for project management, allowing for iterative design processes, rapid prototyping, and quick responses to market changes and campaign performance.
• A focus on continuous improvement and optimization is a core operational principle, encouraging designers to refine their work based on feedback and performance data.

Company Website: https://www.coupang.com/

📝 Enhancement Note: Coupang's reputation for operational excellence and rapid growth implies a demanding yet rewarding environment. Designers are expected to contribute to tangible business outcomes, making their role crucial in the company's go-to-market strategies. Understanding Coupang's customer-centric philosophy is key to aligning with the company's values.

📈 Career & Growth Analysis

Operations Career Level: This is a senior-level individual contributor role within the marketing function, specifically focused on design operations. The scope involves strategic input into campaign visuals and direct impact on key performance indicators like customer acquisition and conversion. Reporting Structure: The Marketing Designer will likely report to a Design Manager or Head of Marketing, working within a team of marketing specialists. There may be opportunities to mentor junior designers or lead specific design projects as experience grows. Operations Impact: The role directly influences customer perception and engagement through visual communication. Successful designs contribute to lead generation, sales conversion, and overall brand building, making it a critical component of the marketing operations engine that drives revenue.

Growth Opportunities:

• Specialization: Develop expertise in specific areas like motion graphics, UI/UX design for marketing platforms, or data visualization for marketing reporting.
• Leadership: Progress to a Senior Designer or Design Lead role, managing projects, mentoring junior team members, and influencing design strategy.
• Cross-functional Movement: Transition into roles within product design, brand management, or marketing strategy, leveraging a deep understanding of visual communication and its impact on business goals.
• Technical Skill Development: Opportunities to learn new design software, prototyping tools, and gain exposure to emerging design trends and technologies relevant to e-commerce.

📝 Enhancement Note: The growth trajectory for a designer in a large e-commerce company like Coupang is significant. Beyond traditional design progression, the emphasis on marketing impact opens doors to more strategic, operations-focused roles within the marketing department or even product management.

🌐 Work Environment

Office Type: Coupang's Tokyo office is likely a modern, professional workspace designed to foster collaboration and innovation, typical of a leading tech company. It will be an on-site role. Office Location(s): The specific office location in Tokyo will be provided upon application or during the interview process. Tokyo is a major global business hub, offering excellent connectivity and a vibrant working environment.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for designers to interact with marketing teams, product managers, and other stakeholders.
• Access to industry-standard design software and hardware will be provided, supporting the creation of high-quality visual assets.
• The environment is likely fast-paced, demanding efficient workflow management and the ability to adapt to evolving project requirements and deadlines.

Work Schedule: Standard business hours, likely Monday to Friday, approximately 40 hours per week. While a structured schedule is expected, there may be flexibility to manage workload during peak campaign periods or project deadlines, common in marketing operations.

📝 Enhancement Note: An on-site role in Tokyo implies immersion in a global work culture with extensive networking opportunities. The collaborative environment is crucial for designers who need to integrate feedback and work closely with various internal teams to ensure design alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and alignment with role requirements.
• Technical Interview/Portfolio Review: In-depth discussion about past projects, design process, problem-solving skills, and proficiency with design tools. Candidates will be expected to walk through their portfolio, explaining their approach and the impact of their work.
• Skills Assessment/Design Challenge: A practical exercise to evaluate creative skills, strategic thinking, and ability to execute design tasks under timed conditions, potentially simulating a real-world marketing campaign brief.
• Behavioral/Cultural Fit Interview: Discussions to assess collaboration style, communication skills, adaptability, and alignment with Coupang's company values and team culture. This may involve scenario-based questions.
• Final Interview: Meeting with senior management or hiring manager to discuss overall fit, career aspirations, and finalize offer details.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to marketing design, focusing on campaigns that drove measurable results (acquisition, conversion).
• Tell a Story: For each project, clearly articulate the brief, your role, the design process, challenges faced, solutions implemented, and the impact achieved using data and metrics.
• Highlight Process: Demonstrate your workflow, from concept generation and wireframing to final execution and iteration based on feedback or testing.
• Showcase Tool Proficiency: Include examples that clearly demonstrate your expertise in Adobe Creative Suite and Figma.
• Quality Over Quantity: Present a concise selection of your strongest, most relevant work. Ensure all visuals are high-resolution and professionally presented.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge prompt, identifying key objectives, target audience, and constraints.
• Think Strategically: Frame your design decisions around Coupang's business goals, customer acquisition, and conversion optimization.
• Demonstrate Process: Be prepared to explain your thought process, research, and iterative steps, not just the final output.
• Time Management: Practice completing design tasks within a given timeframe, simulating the pressure of real-world marketing projects.
• Clear Communication: Prepare a concise presentation of your work, highlighting key design choices and their rationale.

📝 Enhancement Note: The interview process for a senior design role at a company like Coupang will be rigorous. Candidates should prepare to not only showcase their aesthetic talent but also their ability to think strategically, understand marketing objectives, and demonstrate a data-driven approach to design execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and layout (Photoshop, Illustrator, InDesign).
• Figma: Critical for collaborative design, prototyping, and UI/UX workflows, especially for digital assets and in-app creatives.
• Motion Graphics Software: Potentially Adobe After Effects or similar for creating animated banners, video intros, or social media content.

Analytics & Reporting:

• A/B Testing Platforms: Familiarity with tools used for testing creative variations and measuring their performance (e.g., Optimizely, Google Optimize, or internal A/B testing frameworks).
• Web Analytics Tools: Understanding of how to interpret data from platforms like Google Analytics to inform design decisions and measure impact.
• Data Visualization Tools: Experience with tools that help present design performance data in a digestible format for stakeholders.

CRM & Automation:

• CRM Systems: While designers may not directly manage CRM, understanding how customer data is segmented and utilized in marketing campaigns (e.g., Salesforce, HubSpot) can inform design targeting.
• Marketing Automation Platforms: Familiarity with platforms like Marketo, Mailchimp, or Braze for email campaign design and execution.
• Content Management Systems (CMS): Experience with platforms like WordPress for website content integration and visual asset management.

📝 Enhancement Note: The emphasis on Adobe Suite and Figma is standard. The inclusion of A/B testing platforms and analytics tools highlights the operational aspect of this design role, requiring an understanding of how design contributes to performance marketing metrics.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A core value at Coupang, meaning designs should always prioritize the customer experience and meet their needs effectively.
• Innovation & Agility: Embracing new ideas, technologies, and adapting quickly to market changes and campaign feedback is crucial.
• Data-Driven Decision Making: Utilizing analytics and performance metrics to inform design choices and measure the effectiveness of creative work.
• Collaboration & Teamwork: Working effectively with cross-functional teams to achieve shared marketing and business objectives.
• Excellence & Quality: A commitment to producing high-quality, impactful designs that uphold Coupang's brand standards.

Collaboration Style:

• Proactive Communication: Open and frequent communication with marketing managers, copywriters, and other stakeholders to ensure alignment on project goals and creative direction.
• Feedback Integration: A willingness to receive and incorporate constructive feedback from various team members and stakeholders to refine designs.
• Shared Ownership: A sense of collective responsibility for the success of marketing campaigns, with designers contributing their expertise to the overall team goals.
• Process Improvement: Contributing to the improvement of design workflows and collaboration processes to enhance efficiency and output quality.

📝 Enhancement Note: Coupang's culture is likely to be performance-oriented and fast-paced. Designers are expected to be team players who can translate business objectives into effective visual communications and contribute to a culture of continuous improvement and data-informed decision-making.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The need to produce high-quality creative assets quickly to meet aggressive marketing campaign schedules.
• Balancing Creativity with Strategy: Aligning creative vision with data-driven performance goals and brand guidelines.
• Stakeholder Management: Effectively communicating design rationale and incorporating feedback from diverse stakeholders with potentially differing opinions.
• Adapting to Evolving Trends: Staying current with design trends, e-commerce best practices, and new technologies to ensure creative output remains relevant and effective.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to master new design software, animation techniques, or specialized areas like UI/UX for marketing applications.
• Marketing Strategy Exposure: Gaining a deeper understanding of marketing campaign planning, customer segmentation, and performance analytics.
• Cross-Functional Collaboration: Learning from experts in different marketing disciplines to develop a holistic view of marketing operations.
• Industry Conferences & Training: Access to professional development resources to enhance skills and stay abreast of industry best practices.

📝 Enhancement Note: This role presents challenges common in dynamic marketing environments, requiring adaptability and a strategic mindset. The growth opportunities are substantial, offering pathways to specialized design expertise or broader marketing strategy roles within a major tech company.

💡 Interview Preparation

Strategy Questions:

• "Can you walk us through a marketing campaign you designed and how your visual strategy contributed to its success (e.g., customer acquisition, conversion rates)?"
• "How do you approach A/B testing for creative assets, and what metrics do you prioritize when evaluating design performance?"
• "Describe a time you had to balance creative vision with strict brand guidelines or strategic marketing objectives. How did you resolve any conflicts?"
• "How do you stay updated on design trends and incorporate them into your work while ensuring they align with business goals?"

Company & Culture Questions:

• "What interests you about Coupang and the Rocket Now service specifically?"
• "How would you describe your ideal team environment, and how do you contribute to a collaborative workspace?"
• "How do you handle constructive criticism or feedback on your designs from stakeholders?"
• "What do you see as the primary role of design in driving customer engagement and conversion in an e-commerce context?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by campaign type or by showcasing the impact of your work. Start with your strongest, most relevant projects.
• Narrative: For each project, clearly state the problem/objective, your role, the solution (your design), the process, and the outcome (quantified results). Use storytelling to engage your audience.
• Visual Clarity: Ensure all visuals are high-resolution and presented cleanly. Use mockups to show designs in context (e.g., on a phone screen for an app banner).
• Data Focus: Emphasize any data or metrics associated with your designs, especially those related to A/B testing, conversion rates, or customer acquisition.
• Tool Proficiency: Be ready to discuss your process and how you utilized specific tools like Figma and Adobe Creative Suite to achieve your results. Be prepared to share screens or specific files if requested.

📝 Enhancement Note: Prepare to discuss your work through the lens of marketing impact. Interviewers will be looking for evidence of strategic thinking, data literacy, and the ability to translate marketing objectives into compelling visual solutions. Demonstrating an understanding of Coupang's business and customer focus will be highly beneficial.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your resume and a link to your online portfolio through the Coupang careers portal.
• Portfolio Customization: Tailor your portfolio to highlight marketing design projects, specifically those demonstrating customer acquisition, conversion optimization, and A/B testing success. Quantify results wherever possible.
• Resume Optimization: Ensure your resume clearly details your years of experience, proficiency with Adobe Creative Suite and Figma, and any experience relevant to marketing campaigns, e-commerce, or data-driven design. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, explaining the strategic rationale behind your creative choices, and discussing how your work has driven business outcomes. Prepare case studies for your most impactful projects.
• Company Research: Familiarize yourself with Coupang's services, particularly Rocket Now, and understand their market positioning and customer engagement strategies. Research their brand aesthetic and marketing campaigns to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.