Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: CommIT

Location: Yerevan, Armenia

Job Type: Full-time

Category: Marketing Design / Creative Operations

Date Posted: 2026-04-06

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Design and produce high-impact visual assets and creatives for digital marketing channels to drive player engagement for a fast-growing social casino platform.

• Develop conversion-focused landing pages and compelling game thumbnails that enhance player retention and monetization strategies.

• Create dynamic video assets and basic animations for in-game campaigns, LiveOps events, and promotional activities.

• Collaborate cross-functionally with marketing, product, and game development teams to translate GTM strategies into visually appealing content.

• Maintain brand consistency and high-quality standards across all visual outputs in a fast-paced, dynamic environment.

📝 Enhancement Note: This role is positioned within Marketing Design, but its responsibilities heavily overlap with Creative Operations and GTM (Go-To-Market) support, focusing on visual content that directly impacts player acquisition, retention, and monetization. The emphasis on "conversion-focused" landing pages and "high-performing visual content" indicates a strong performance marketing orientation.

📈 Primary Responsibilities

• Create a wide range of high-quality marketing assets, including banners, social media graphics, email visuals, and ad creatives for various digital channels.

• Design and optimize visually engaging, conversion-focused landing pages that align with marketing campaign objectives.

• Produce compelling and eye-catching game thumbnails and promotional visuals that attract and retain players.

• Develop creative assets specifically for LiveOps events, seasonal promotions, and ongoing in-game campaigns to boost engagement.

• Produce engaging video assets for marketing campaigns, including short promotional clips, trailers, and social media videos.

• Create basic animations for characters, UI elements, and visual effects, focusing on simple motion, highlights, and interactive feedback.

• Manage multiple design projects simultaneously, adhering to deadlines and project scopes within a fast-paced, dynamic environment.

• Collaborate with marketing managers and product teams to understand campaign goals and translate them into effective visual solutions.

• Ensure all visual content adheres to brand guidelines and maintains a consistent aesthetic across different platforms.

📝 Enhancement Note: The responsibilities highlight a blend of static and dynamic content creation, with a strong emphasis on performance marketing outcomes (conversion-focused, player retention, monetization). The inclusion of "basic animations for characters and UI elements" suggests a need for designers who can contribute to the visual polish and interactivity of game elements beyond just marketing collateral.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is often preferred for mid-level design roles. A strong portfolio can often substitute for formal education.

Experience: Minimum of 3+ years of professional experience as a Marketing Designer, with a proven track record in creating impactful digital marketing assets.

Required Skills:

• Design Software Proficiency: Expert-level skills in Figma, Adobe Photoshop, and Adobe Illustrator are essential for creating and manipulating visual assets.

• Video & Motion Design: Demonstrated experience with video editing and motion design tools such as Adobe After Effects or similar, for creating dynamic marketing content.

• UI/UX Fundamentals: Solid understanding of UI/UX principles, web/mobile design constraints, and user-centered design practices for effective landing page and asset creation.

• Visual Design Expertise: Strong foundation in typography, layout, color theory, and composition to produce aesthetically pleasing and effective visuals.

• Attention to Detail: Meticulous attention to detail to ensure visual consistency, accuracy, and high-quality output across all deliverables.

• Project Management: Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines in a fast-paced, dynamic work environment.

Preferred Skills:

• Gaming Industry Experience: Prior experience in gaming, social casino, or iGaming is a significant advantage, demonstrating an understanding of the industry's visual language and player expectations.

• Animation Technologies: Experience with Lottie, Spine, or other web animation workflows for creating interactive and animated assets.

• Monetization Understanding: Familiarity with game monetization mechanics and how visual design can influence player spending behavior.

• 3D/Character Animation: Basic understanding or experience with 3D modeling or character animation principles can be beneficial for creating more complex game-related visuals.

📝 Enhancement Note: The requirements emphasize a strong technical skillset in core design tools and a good understanding of user experience. The preference for gaming experience and specific animation technologies points towards a specialized role within a creative team focused on player engagement and monetization within a digital gaming context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3 years of professional marketing design work.

• Examples of high-performing digital marketing assets (banners, social ads, email visuals) with demonstrable results or impact.

• Case studies of visually engaging and conversion-focused landing pages, highlighting design choices and their intended outcomes.

• Compelling game thumbnails and promotional visuals for gaming or similar entertainment products.

• Demonstrations of video assets created for marketing campaigns, showcasing storytelling and visual appeal.

Process Documentation:

• Showcase your design process from brief to final asset, including ideation, sketching, iteration, and final production.

• Demonstrate how you approach understanding project requirements and translating them into visual concepts.

• Provide examples of how you manage feedback and revisions to refine designs and meet client/stakeholder needs.

• Illustrate your workflow for creating assets across multiple platforms and formats, ensuring consistency.

📝 Enhancement Note: For a Marketing Designer role, the portfolio is paramount. It should not only display aesthetic skill but also demonstrate an understanding of marketing objectives, conversion optimization, and the specific visual demands of the gaming industry. The ability to articulate the why behind design choices and their impact is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Marketing Designer with 3+ years of experience in Yerevan, Armenia, the estimated salary range is approximately AMD 400,000 - 700,000 per month. This estimate is based on average salaries for similar roles in the region, considering the company's focus on a fast-growing tech platform.

Benefits:

• Competitive salary and performance-based bonuses.

• Comprehensive health insurance package.

• Opportunities for professional development, including training and workshops.

• Paid time off, including vacation, sick leave, and public holidays.

• Potential for stock options or profit-sharing for long-term employees.

• Modern office space with amenities and a collaborative work environment.

• Team-building events and social activities.

Working Hours: Standard full-time working hours are expected to be around 40 hours per week. While the role is on-site, flexibility may be considered for specific project needs or team collaboration, within the operational requirements of a global platform.

📝 Enhancement Note: Salary information was not provided, so an estimate based on regional data and role seniority has been generated. Benefits are standard for a growing tech company, with an emphasis on professional growth and team engagement. The 40-hour work week is typical for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Casino Platform / Online Gaming. CommIT operates in the rapidly evolving digital entertainment sector, focusing on delivering engaging social casino games. This industry is characterized by a strong emphasis on user experience, continuous content updates, and data-driven performance optimization.

Company Size: The company is described as "fast-growing," suggesting a medium to large size, likely within the 50-500 employee range. This implies a dynamic environment with opportunities for impact, alongside established processes.

Founded: While the founding date is not explicitly stated, the company's description as "fast-growing" and operating a "social casino platform that brings together games from leading providers" indicates a mature but expanding business, likely founded within the last 5-15 years.

Team Structure:

• The Marketing Designer will likely be part of a broader Marketing department, potentially reporting to a Marketing Manager or Creative Lead.

• This role will collaborate closely with other marketing specialists (e.g., performance marketers, content creators), game producers, and potentially UI/UX designers.

Methodology:

• Data-Driven Creativity: Marketing efforts are driven by performance data, with a focus on A/B testing visuals to optimize player acquisition, retention, and monetization.

• Agile Development: The fast-paced nature of the gaming industry suggests an agile or iterative approach to content creation and campaign management.

• Player-Centric Design: All visual content is developed with the player experience and engagement as a primary consideration.

Company Website: www.comm-it.com

📝 Enhancement Note: The company's focus on "LiveOps, promotions, and high-performing visual content" strongly suggests a data-driven, performance-oriented marketing team. The designer will be expected to contribute not just aesthetically but also strategically, understanding how visuals impact key business metrics.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role requires 3+ years of experience, indicating a professional capable of independent work, contributing to strategic creative decisions, and managing projects without constant supervision. The responsibilities suggest a focus on execution within a defined GTM strategy.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager or Creative Director, who oversees the overall marketing strategy and creative output. Collaboration will be extensive with cross-functional teams, including product development, game design, and performance marketing.

Operations Impact: The Marketing Designer's work directly influences key operational metrics such as player acquisition cost (CAC), conversion rates for installs and in-app purchases, player retention rates, and overall revenue generated through effective visual storytelling and campaign creatives.

Growth Opportunities:

• Senior Marketing Designer: Progression to a senior role, taking on more complex projects, mentoring junior designers, and having a greater say in creative strategy.

• Creative Lead/Art Director: Opportunity to lead creative projects, manage a team of designers, and define the visual direction for the brand and its games.

• Specialization: Develop expertise in specific areas like motion graphics, UI animation, or performance creative optimization.

• Cross-Functional Moves: Potential to move into product marketing or GTM strategy roles by leveraging a deep understanding of visual content's impact on user behavior.

📝 Enhancement Note: This role offers a clear path for growth within a specialized design function or into broader marketing and GTM leadership, especially within the dynamic gaming industry. The impact is directly tied to revenue-generating activities.

🌐 Work Environment

Office Type: The role is explicitly "On-site," suggesting a traditional office environment. This typically fosters strong team collaboration, spontaneous idea generation, and easier access to resources and direct feedback.

Office Location(s): Yerevan, Armenia. This location offers a vibrant tech scene and access to a skilled talent pool.

Workspace Context:

• Collaborative Hub: The on-site environment facilitates direct interaction with marketing, product, and game development teams, enabling swift communication and alignment on creative briefs and feedback.

• Creative Tools & Technology: Expect access to industry-standard design software (Figma, Adobe Creative Suite, After Effects) and potentially specialized hardware or software for animation and video editing.

• Team Interaction: Opportunities for in-person brainstorming sessions, design critiques, and team-building activities to foster a cohesive and innovative work culture.

Work Schedule: The standard 40-hour work week is anticipated. However, in the fast-paced gaming industry, there might be occasional needs for flexibility to meet critical deadlines for game launches or major promotional events, which could involve working slightly extended hours during peak periods.

📝 Enhancement Note: The on-site nature is a key differentiator, suggesting a preference for direct collaboration and team synergy. This can be advantageous for designers who thrive on immediate feedback and in-person brainstorming.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Technical Interview: A session where you present your best work, walk through your design process, and answer technical questions related to design tools, principles, and animation. Expect challenges related to creating assets for specific campaign goals.

• Skills Assessment/Creative Challenge: You might be given a small design task or a creative brief to assess your problem-solving skills, creativity, and ability to deliver under time constraints. This could involve designing a game thumbnail or a short promotional graphic.

• Team/Manager Interview: A discussion focused on cultural fit, understanding of the gaming industry, collaboration style, and how you approach working in a fast-paced environment.

• Final Interview: Potentially with a senior leader to discuss career aspirations and final alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description, focusing on marketing assets, landing pages, and gaming-related visuals.

• Showcase Process: For each project, clearly explain the brief, your role, your design process (ideation, iteration), and the outcome or impact. Use visuals to illustrate your journey.

• Quantify Results: If possible, include data or metrics demonstrating the success of your designs (e.g., increased click-through rates, improved conversion, higher engagement).

• Highlight Gaming Relevance: If you have gaming experience, make it prominent. If not, explain how your transferable skills apply to the social casino context.

• Demonstrate Versatility: Include a mix of static graphics, video snippets, and animation examples if you have them.

Challenge Preparation:

• Understand the Product: Research CommIT's current games and marketing efforts. Familiarize yourself with social casino game mechanics and visual styles.

• Practice Design Challenges: Work through hypothetical briefs: "Design a banner for a new slot game promotion" or "Create a thumbnail for a holiday-themed event." Focus on speed, clarity, and meeting specific objectives.

• Prepare to Articulate: Be ready to explain your design decisions, justify your choices, and discuss how your work drives business goals like player acquisition and retention.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be prepared to not only showcase their design skills but also their strategic thinking and understanding of how design impacts business objectives in the gaming sector.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For collaborative interface design, prototyping, and asset creation.

• Adobe Photoshop (Ps): For image manipulation, digital painting, and creating high-fidelity marketing visuals.

• Adobe Illustrator (Ai): For vector graphics, logos, icons, and scalable illustrations.

• Adobe After Effects (Ae): For creating motion graphics, animations, and video editing for marketing campaigns.

Analytics & Reporting:

CRM & Automation:

Advanced/Nice-to-Have Tools:

• Lottie/Bodymovin: For exporting After Effects animations into a web-friendly JSON format.

• Spine: A 2D skeletal animation tool widely used in game development for character and UI animation.

• Other Animation Software: Potentially tools like Adobe Premiere Pro for video editing, or even basic 3D software if character animation is involved.

📝 Enhancement Note: Proficiency in the core Adobe Creative Suite and Figma is non-negotiable. Experience with animation and video tools is critical, as is familiarity with specialized gaming animation software like Spine or Lottie for web integration.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A deep understanding and focus on the player experience, ensuring all visual content resonates with and engages the target audience.

• Data-Driven Creativity: Valuing both aesthetic appeal and performance, using data to inform design decisions and optimize creative outputs for maximum impact.

• Collaboration & Communication: Fostering a team environment where open communication, constructive feedback, and cross-functional teamwork are paramount for achieving GTM success.

• Innovation & Adaptability: Encouraging creative exploration and staying abreast of the latest design trends and technologies to maintain a competitive edge in the social casino market.

• Efficiency & Agility: Embracing fast-paced workflows and iterative processes to quickly respond to market changes and campaign needs.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with marketing strategists, performance analysts, game producers, and potentially product managers to ensure visual assets align with campaign goals and product features.

• Feedback Loops: An open culture for giving and receiving constructive feedback on designs, aiming for continuous improvement and optimal results.

• Shared Ownership: Fostering a sense of collective responsibility for the success of marketing campaigns, where design is seen as a critical component of the overall GTM strategy.

📝 Enhancement Note: The values emphasize a blend of creative excellence and business acumen, crucial for a role that directly impacts revenue and player engagement in a competitive market. The collaborative style is essential for success in a fast-paced GTM environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: The constant need to create visually appealing content that also performs optimally in terms of conversions and player engagement can be demanding.

• Rapid Iteration Cycles: The fast-paced nature of the social casino industry requires quick turnaround times for creative assets, demanding efficiency and adaptability.

• Diverse Asset Requirements: Producing a wide variety of assets across different platforms and campaign types requires versatility and strong project management skills.

• Staying Ahead of Trends: Keeping up with evolving design trends, player preferences, and competitor visual strategies in the dynamic gaming market.

Learning & Development Opportunities:

• Advanced Animation & Video: Opportunities to deepen skills in motion graphics, character animation, and video production.

• Performance Creative Specialization: Learning to leverage A/B testing and analytics to create highly optimized marketing visuals.

• Game Design Principles: Gaining a deeper understanding of game mechanics, monetization strategies, and player psychology to inform design decisions.

• Industry Conferences & Workshops: Potential for attending relevant design or gaming industry events to learn new techniques and network.

📝 Enhancement Note: The challenges are typical for a performance-oriented creative role in a fast-moving industry. The growth opportunities are geared towards deepening specialized design skills and understanding the business drivers of the gaming sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a marketing asset that significantly improved campaign performance. What was your process, and what were the results?" (Focus on quantifiable impact and your strategic approach.)

• "How do you balance creative aesthetic with conversion goals in your landing page designs?" (Demonstrate understanding of user journeys and CTA optimization.)

• "Walk us through your process for creating basic animations for UI elements or characters. What tools do you use, and what are your key considerations?" (Highlight technical skills and creative problem-solving.)

Company & Culture Questions:

• "What interests you about the social casino gaming industry and CommIT specifically?" (Show genuine research and enthusiasm.)

• "How do you handle tight deadlines and multiple project priorities in a fast-paced environment?" (Emphasize your organizational and time management skills.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a problem/solution narrative. What was the objective? What was your approach? What was the outcome?

• Show, Don't Just Tell: Use clear visuals, mockups, and live examples where possible. For animations, provide short, impactful video clips.

• Highlight Your Role: Be specific about your contributions, especially in team projects.

• Focus on Impact: Where possible, quantify the success of your designs with data. If not, articulate the intended impact based on your design choices.

📝 Enhancement Note: Interview preparation should focus on bridging design skills with business outcomes and demonstrating an understanding of the gaming industry's unique visual demands and performance drivers.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Comeet.

• Portfolio Customization: Review your portfolio and ensure it prominently features your strongest work relevant to digital marketing assets, landing pages, and gaming visuals. Tailor your presentation to highlight projects demonstrating conversion focus and performance impact.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of experience, highlighting proficiency in Figma, Adobe Creative Suite, and After Effects. Use keywords from the job description, such as "marketing assets," "landing pages," "conversion-focused," "motion design," and "gaming."

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, rationale, and the outcomes of your work. Prepare to discuss your experience in fast-paced environments and your understanding of the gaming industry.

• Company Research: Thoroughly research CommIT, its games, and its market position. Understand their current marketing strategies and visual branding to effectively articulate your interest and how your skills align with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.