Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Blue Cube Services

Location: Manila, Philippines

Job Type: Full-Time

Category: Marketing Design / GTM Operations Support

Date Posted: October 9, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK

🚀 Role Summary

• Design compelling and user-centric marketing assets, with a primary focus on custom landing pages and web-based tools to support acquisition and monetization strategies.

• Ensure all creative outputs maintain a high standard of visual appeal and strict adherence to the established brand identity across diverse digital platforms.

• Collaborate closely with marketing leadership to translate strategic objectives into effective visual campaigns and product launches.

• Conduct rigorous usability testing and feedback loops to continuously refine and enhance user experience and interface design.

• Contribute to the relaunch of key educational platforms, prioritizing ease of use, interactivity, and clear communication of complex information.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into Go-To-Market (GTM) operational support, particularly in asset creation for campaigns and product launches. The role requires a blend of creative design skills and an understanding of user acquisition and monetization goals, aligning it with GTM operations functions.

📈 Primary Responsibilities

• Develop and design high-quality, custom landing pages for new product launches and ongoing marketing campaigns for Blockchain.com Wallet, Exchange, and associated products.

• Create visually engaging and brand-consistent marketing graphics, digital assets, and web components that resonate with target audiences.

• Design responsive user interfaces for web-based tools and landing pages that function seamlessly across desktops, tablets, and mobile devices.

• Collaborate with the Head of Marketing to conceptualize and execute web-based tools and pages that directly support lead generation, customer acquisition, and monetization targets.

• Lead the visual redesign and user experience enhancement of the Blockchain.com Learn Center, focusing on intuitive navigation and interactive learning elements.

• Conduct user research, usability testing, and A/B testing on design elements to gather data-driven insights for iterative design improvements.

• Translate complex product features and cryptocurrency concepts into easily understandable and visually appealing marketing materials.

• Work within an agile framework, utilizing tools like JIRA for task management and collaboration with cross-functional teams.

📝 Enhancement Note: The responsibility to "create custom webpages to support our activities with The Dallas Cowboys" indicates a need for a designer who can quickly adapt to specific partnership requirements and create targeted campaign assets, showcasing GTM agility.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is expected.

Experience: Minimum of 2-5 years of professional experience in marketing design, UI/UX design, or a related creative field, with a proven track record in digital asset creation.

Required Skills:

• Demonstrated ability to build web page designs and marketing graphics using Figma.

• A robust portfolio showcasing previous web design and UX work, with a clear emphasis on user-centric design principles and successful campaign outcomes.

• Proficiency in industry-standard design tools, including Figma, Sketch, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Understanding of responsive design principles to ensure assets are optimized for various screen sizes and devices.

• Experience in conducting usability testing and incorporating feedback to iterate and improve designs.

• Familiarity with agile methodologies and project management tools such as JIRA.

Preferred Skills:

• Foundational knowledge of HTML, CSS, and basic web development principles to facilitate collaboration with development teams and ensure design feasibility.

• Experience within the cryptocurrency or blockchain industry, demonstrating an understanding of the market and its unique design considerations.

• Experience in designing interactive learning modules or educational content platforms.

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.

📝 Enhancement Note: The emphasis on "integrity" as the foremost quality suggests a need for a candidate who is not only skilled but also trustworthy and aligned with the company's ethical standards, crucial for a company handling digital assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating expertise in designing custom landing pages and marketing campaigns.

• Include case studies that highlight the user-centric design process, from initial concept and wireframing to final execution and user testing.

• Specifically feature examples of responsive web design and how the designs adapt across different devices and screen resolutions.

• Present projects that clearly articulate design goals, user challenges, and the impact of the design on key marketing metrics (e.g., conversion rates, engagement, lead generation).

Process Documentation:

• For each portfolio project, provide a brief overview of the design process followed, including research, ideation, prototyping, and testing phases.

• Detail the collaboration process with stakeholders (e.g., marketing managers, product teams) and how feedback was incorporated into the design iteration.

• Document any A/B tests or usability studies conducted on the designs and how the results informed final design decisions or future iterations.

• Explain the approach taken to ensure brand consistency and adherence to guidelines throughout the design lifecycle.

📝 Enhancement Note: The requirement for a portfolio focused on "webpage design and marketing graphics" and "user-centric design" indicates a need for a candidate who can demonstrate tangible results and a structured approach to creative problem-solving within a marketing context.

💵 Compensation & Benefits

Salary Range: For a Marketing Designer with 2-5 years of experience in Manila, Philippines, the estimated annual salary range is PHP 720,000 - PHP 1,200,000 (approximately $12,000 - $20,000 USD). This range accounts for the mid-level experience, the specific skill set required (Figma, UX/UI, responsive design), and the cost of living in Metro Manila.

Benefits:

• Competitive salary commensurate with experience.

• Opportunity to work remotely, offering flexibility and work-life balance.

• Exposure to the rapidly evolving cryptocurrency and blockchain industry.

• Contribution to a leading global digital asset platform.

• Potential for professional development and growth within a fast-paced tech environment.

• Collaborative team culture with a focus on innovation and integrity.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. Given the remote nature, there may be flexibility in scheduling, but alignment with core team hours for collaboration and meetings will be necessary.

📝 Enhancement Note: Salary estimates are based on research of mid-level marketing designer roles in Manila, Philippines, considering the tech industry and the specific skills mentioned. The exchange rate used is approximately 1 USD = 60 PHP. These figures are estimates and may vary based on the candidate's specific qualifications and final negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically Blockchain and Digital Assets. Blockchain.com is a foundational player in the cryptocurrency space, offering a comprehensive platform for trading, storage, and learning about digital currencies.

Company Size: Large (501-1000+ employees). This indicates a well-established organization with structured processes, but also one that maintains a dynamic and growth-oriented environment.

Founded: 2011. With over a decade in the industry, Blockchain.com has significant experience and a deep understanding of the crypto market's evolution.

Team Structure:

• The Marketing Designer will be part of the broader marketing team, reporting to the Head of Marketing or a Marketing Lead.

• This team likely includes specialists in content marketing, growth marketing, product marketing, and potentially other design disciplines.

Methodology:

• Data-driven decision-making is a core aspect, with an emphasis on using analytics to inform design and marketing strategies.

• Agile methodologies are employed, facilitating rapid iteration and adaptation to market changes.

• A culture of continuous learning and feedback is encouraged, essential for staying ahead in the fast-moving crypto ecosystem.

Company Website: Blockchain.com (Assuming this is the intended company based on description, though the input provided "Blue Cube Services" as the company name. This is a significant discrepancy.)

📝 Enhancement Note: The input listed "Blue Cube Services" as the company name, but the description clearly refers to "Blockchain.com." This enhancement assumes the role is with Blockchain.com due to the detailed description provided. If the role is indeed with "Blue Cube Services," the company context would need to be entirely re-evaluated. The provided description of Blockchain.com is used for company context.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor within the marketing function, with a strong operational focus on asset creation and campaign support. It's a crucial role for translating marketing strategies into tangible, user-friendly digital experiences.

Reporting Structure: The Marketing Designer will report to a senior member of the marketing team, likely the Head of Marketing or a Marketing Manager. This structure allows for direct guidance and alignment with overall marketing objectives.

Operations Impact: The designs created by this role directly impact user acquisition, engagement, and monetization by making products more accessible and marketing campaigns more effective. Successful landing pages and web tools are critical drivers of GTM success.

Growth Opportunities:

• Specialization: Deepen expertise in UI/UX design for blockchain and fintech products, or pivot towards product design roles within the company.

• Skill Development: Acquire advanced skills in areas like motion graphics, advanced prototyping, or front-end development (HTML/CSS) to broaden design capabilities.

• Leadership: Progress to a Senior Marketing Designer role, leading design initiatives for major campaigns or product lines, or mentor junior designers as the team grows.

• Cross-functional Exposure: Gain deeper insights into GTM strategy, product development, and marketing analytics through close collaboration with other departments.

📝 Enhancement Note: The role's focus on GTM support and user experience design provides a strong foundation for growth within tech companies, particularly in the fintech and blockchain sectors where user adoption and intuitive interfaces are paramount.

🌐 Work Environment

Office Type: Primarily remote. The company embraces a distributed workforce, allowing employees to work from anywhere.

Office Location(s): While the job is posted for Manila, Philippines, the remote nature means the designer can work from any location where they have a stable internet connection. Blockchain.com has offices globally, but this role is designated as remote-friendly.

Workspace Context:

• A fully remote setup requires self-discipline, effective time management, and strong communication skills to stay connected with the team.

• Access to necessary design software and hardware is expected, though the company may provide stipends or specific tool licenses.

• The environment encourages autonomy and initiative, with expectations for proactive problem-solving and contribution to team goals.

Work Schedule: While a standard 40-hour work week is typical, the remote arrangement may offer some flexibility. However, designers will need to be available for scheduled meetings, design reviews, and collaborative sessions with team members across different time zones.

📝 Enhancement Note: The remote-first approach necessitates a high degree of self-motivation and excellent asynchronous communication skills. Candidates should be comfortable working independently and proactively seeking information and feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Review & Design Challenge: A deeper dive into the candidate's portfolio, likely with a specific design challenge presented. This challenge will assess problem-solving skills, design thinking, and proficiency with required tools (e.g., Figma).

• Hiring Manager Interview: Discussion with the Head of Marketing or hiring manager to evaluate strategic thinking, understanding of marketing goals, and alignment with team dynamics.

• Team/Cross-functional Interviews: Meetings with potential collaborators (e.g., marketing specialists, product managers) to gauge teamwork and communication skills.

• Final Offer: Based on overall assessment of skills, experience, cultural fit, and portfolio performance.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to design effective landing pages, marketing graphics, and user-centric interfaces relevant to the tech/crypto space.

• Tell a Story: For each project, clearly articulate the problem, your approach, the tools used, your specific contributions, and the measurable results or impact. Use Figma prototypes where possible.

• Highlight Process: Demonstrate your understanding of the design process from research and ideation through to testing and iteration.

• Showcase Brand Adherence: Include examples where you successfully applied brand guidelines or developed new visual systems.

• Be Prepared for a Challenge: Anticipate a design exercise that might involve creating a landing page concept or refining an existing asset for a specific campaign.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge prompt, identifying the core objectives, target audience, and key deliverables.

• Time Management: Practice working within time constraints, focusing on delivering a strong concept rather than a fully polished final product if time is limited.

• Justify Decisions: Be ready to explain the rationale behind your design choices, linking them back to user needs, marketing goals, and brand principles.

• Tool Proficiency: Ensure you are comfortable using Figma or other specified tools efficiently during the challenge.

📝 Enhancement Note: The emphasis on a portfolio showcasing "web design and UX work" and a "portfolio showcasing previous web design and UX work, with a focus on user-centric design" means candidates should prepare to walk through their process and defend their design decisions with data and user empathy.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative design workflows. Expect to use it extensively for landing pages, web tools, and marketing graphics.

• Sketch: A strong alternative or complementary tool to Figma, often used for UI design. Proficiency in either is crucial.

• Adobe Creative Suite: Including Photoshop for image editing and manipulation, Illustrator for vector graphics and logos, and InDesign for layout and print (though less emphasis on print for this role).

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Amplitude) is beneficial for understanding user behavior on designed pages and informing iterative improvements.

CRM & Automation:

Other:

• JIRA: Required for agile project management, task tracking, and team collaboration.

• Basic understanding of HTML and CSS is a plus, aiding collaboration with developers and understanding technical constraints.

📝 Enhancement Note: The explicit mention of Figma and the "plus" for HTML/CSS indicates a strong leaning towards modern web design practices and a need for designers who can bridge the gap between creative vision and technical implementation.

👥 Team Culture & Values

Operations Values:

• Integrity: This is paramount, reflecting the need for ethical conduct and trustworthiness in the cryptocurrency space. Designs should be accurate and transparent.

• User-Centricity: A deep commitment to understanding and meeting user needs, ensuring designs are intuitive, accessible, and provide a positive experience.

• Innovation: A drive to explore new design approaches, technologies, and creative solutions to stay ahead in a rapidly evolving industry.

• Collaboration: A willingness to work closely with diverse teams, share ideas openly, and contribute to a collective effort towards common goals.

• Adaptability: The ability to respond quickly to changing market demands, product updates, and business priorities in a high-growth, dynamic environment.

Collaboration Style:

• Open and communicative, leveraging remote collaboration tools effectively.

• Data-informed, using analytics and user feedback to guide design discussions.

• Iterative, with a willingness to present work early and often for feedback and refinement.

• Cross-functional, working closely with marketing, product, and engineering teams to ensure alignment and successful execution.

📝 Enhancement Note: The explicit statement about "integrity" being the foremost quality highlights the company's commitment to ethical practices, which should be reflected in all design and communication efforts.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Industry: The cryptocurrency landscape changes quickly; designers must stay updated on trends, regulations, and new product features to create relevant assets.

• Balancing Brand Consistency with Campaign Needs: Ensuring a cohesive brand identity while creating unique, impactful designs for diverse marketing campaigns and partnerships.

• Translating Complex Concepts: Visually communicating technical and financial concepts (like blockchain technology and digital asset trading) in an accessible and engaging way for a broad audience.

• Remote Collaboration: Maintaining strong communication and creative synergy with a distributed team requires proactive effort and excellent digital collaboration skills.

• Meeting High Growth Demands: Adapting designs quickly to support the company's rapid expansion and new product launches.

Learning & Development Opportunities:

• Industry Expertise: Gain in-depth knowledge of the blockchain and cryptocurrency market, its users, and its design nuances.

• Advanced Design Skills: Opportunities to learn and apply new design techniques, tools, and methodologies relevant to digital product design and marketing.

• Cross-Functional Understanding: Develop a stronger grasp of GTM strategies, product roadmaps, and the business impact of design decisions.

• Professional Networking: Connect with industry professionals through company events or online communities, fostering career growth.

📝 Enhancement Note: The role presents a unique opportunity to blend creative design with the cutting-edge world of blockchain technology, offering significant learning potential and career advancement in a high-demand sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a landing page for a new product launch. What was your process, and what were the key design considerations?" (Focus on user-centricity, conversion goals, and brand alignment).

• "How do you ensure brand consistency across multiple marketing channels and campaigns, especially when working with different stakeholders?" (Highlight your process for brand governance and collaboration).

Company & Culture Questions:

• "What interests you about working in the blockchain and cryptocurrency industry?" (Show genuine curiosity and understanding of the space).

• "How do you handle receiving candid feedback on your designs, especially if you disagree with it?" (Emphasize your openness to feedback for continuous improvement).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation logically, starting with an overview of your background, then diving into 2-3 key projects that best represent your skills for this role.

• Tell the Story: For each project, walk through the problem, your design process, your specific contributions, and the outcomes. Use visual aids and prototypes effectively.

• Quantify Results: Where possible, present metrics (e.g., increased conversion rates, improved user engagement) to demonstrate the impact of your designs.

• Highlight Figma Proficiency: Showcase your skills with Figma, perhaps by demonstrating an interactive prototype or your approach to component-based design.

• Be Ready for Questions: Anticipate questions about your design choices, your collaboration style, and how you'd approach specific challenges mentioned in the job description.

📝 Enhancement Note: Candidates should prepare to articulate not just what they designed, but why they designed it that way, linking their creative decisions to business objectives and user needs.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided Greenhouse link.

• Curate Your Portfolio: Ensure your portfolio prominently features web design, landing page creation, and user-centric UX/UI work, with a strong emphasis on Figma. Select projects that align with marketing campaign goals and demonstrate brand consistency.

• Tailor Your Resume: Highlight experience with design tools (Figma, Adobe Creative Suite, Sketch), web design principles, user experience, and any exposure to agile methodologies or the crypto industry. Use keywords from the job description.

• Prepare Your Narrative: Be ready to articulate your design process, your contributions to successful campaigns, and your understanding of user-centric design. Practice presenting a key project from your portfolio.

• Research Blockchain.com: Understand their mission, products, and recent marketing efforts. Consider how your design skills can contribute to their goals in the dynamic crypto market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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