Marketing Communications Graphic Designer - Birmingham

📍 Job Overview

Job Title: Marketing Communications Graphic Designer

Company: Regions Bank

Location: Birmingham, AL - Regions Center, United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: March 27, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is critical for developing and executing creative assets that drive brand awareness and engagement within the financial services sector.

• It involves a strong focus on translating complex financial product features and regulatory requirements into visually compelling and compliant marketing materials.

• The position requires a blend of creative design expertise and an understanding of marketing strategy, personalization, and customer journey mapping to enhance campaign performance.

• This role contributes to the overall GTM strategy by ensuring creative execution aligns with business objectives and brand guidelines across various touchpoints.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities heavily lean into marketing communications and creative operations within a regulated industry. The role requires a strategic understanding of how design impacts marketing performance and compliance, which is a key aspect of GTM and Marketing Operations.

📈 Primary Responsibilities

• Design and produce high-performing, compliant creative assets for a broad range of banking and financial services products, including checking, savings, credit cards, loans, and wealth management.

• Ensure all creative designs strictly adhere to brand visual identity standards, regulatory requirements (e.g., FDIC, CFPB), and best practices specific to financial services marketing.

• Manage and organize training media assets, maintaining an accessible archive or database for efficient reuse and knowledge management.

• Collaborate closely with strategy teams to integrate and enhance personalization and dynamic content strategies within creative campaigns.

• Stay abreast of current graphics and media technologies, as well as evolving practices within the marketing and design landscape.

• Work in partnership with writers to ensure seamless integration and synergy between copy and visual creative elements.

• Maintain an up-to-date understanding of banking and financial industry trends, compliance updates, and direct response marketing best practices to inform creative output.

• Document workflows and processes to standardize operational procedures and facilitate knowledge transfer.

• Serve as a mentor and resource for junior designers, providing guidance on design principles, brand standards, and project execution.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate within strict compliance frameworks and contribute to data-driven marketing initiatives, indicating a role with significant operational and strategic impact beyond traditional graphic design.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field; OR High School Diploma or GED with equivalent extensive professional experience.

Experience: Six (6) years of direct design experience, with a strong preference for experience in banking, fintech, or financial services; OR ten (10) years of professional experience in marketing creative development.

Required Skills:

• Proficiency in Adobe Creative Suite tools (e.g., Photoshop, Illustrator, InDesign).

• Expertise in content creation and design for marketing materials.

• Strong understanding and application of brand visual identity standards.

• Ability to ensure regulatory compliance in creative outputs (e.g., FDIC, CFPB).

• Experience with asset management and archival systems.

• Skill in implementing personalization and dynamic content strategies.

• Demonstrated understanding of customer journey mapping and segmentation.

• Proficiency in data-driven personalization techniques.

• Strong verbal, written communication, and organizational skills.

• Keen attention to detail to ensure quality and accuracy at each deliverable stage.

Preferred Skills:

• Proven success in developing and executing marketing campaigns that drive measurable results.

• Familiarity with financial services compliance regulations (e.g., Regulation E, Regulation DD, UDAAP).

• Knowledge of user-centered design methodologies and web design best practices.

• Experience with Content Management System (CMS) tools.

• Experience with various marketing channels including print, social, digital, email, direct mail, and experiential.

📝 Enhancement Note: The emphasis on financial services compliance, data-driven personalization, and customer journey mapping suggests that candidates with a background in operations-minded marketing or GTM execution will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of creative assets developed for financial products and services, demonstrating an understanding of the sector's unique communication needs.

• Include examples of work that successfully balances creative appeal with strict regulatory compliance and brand consistency.

• Highlight projects where design contributed to personalization or dynamic content strategies, illustrating an ability to adapt content for different audience segments or contexts.

Process Documentation:

• Provide examples or descriptions of how you have documented design workflows, from concept to final delivery, emphasizing efficiency and clarity.

• Illustrate your approach to collaborating with writers and strategy teams, detailing the process for ensuring copy and creative alignment.

• Showcase how you have maintained an understanding of new technologies and industry trends, and how this knowledge has been integrated into your design process.

📝 Enhancement Note: For a role with operational responsibilities like asset management and workflow documentation, demonstrating a structured approach to design processes and project execution in a portfolio is crucial.

💵 Compensation & Benefits

Salary Range:

• Minimum: $80,036.00 USD per year

• Median: $105,210.00 USD per year

Benefits:

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical, Dental, and Vision Benefits

• Disability Benefits

• Health Savings Account (HSA)

• Flexible Spending Account (FSA)

• Life Insurance

• Parental Leave

• Employee Assistance Program (EAP)

• Associate Volunteer Program

Working Hours: Full-time position, typically 40 hours per week. This role is exempt from overtime pay.

📝 Enhancement Note: The salary range provided is a target based on the Metropolitan Statistical Area Market Range for Birmingham, AL, and the level of the position. Actual pay will vary based on individual factors such as experience, skills, performance, and job contribution. The median salary reflects a strong compensation for a role requiring specialized skills and experience in a regulated industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Banking and Financial Services. Regions Bank operates within a highly regulated sector, emphasizing stability, trust, and compliance in all its operations.

Company Size: Large enterprise, indicated by the detailed benefits information and the structured job posting format. This suggests a well-established organization with dedicated departments for marketing, compliance, and creative operations.

Founded: Regions Financial Corporation was founded in 1971, signifying a long-standing presence and deep experience in the financial industry.

Team Structure:

• The Graphic Designer will be part of the Marketing Communications team, working closely with writers and strategy teams.

• This team likely operates within a larger Marketing department, with potential reporting lines to a Creative Director or Marketing Communications Manager.

Methodology:

• Data-Driven Personalization: Emphasis on using data to tailor creative content and improve customer engagement.

• Compliance-Centric Design: A core methodology involves ensuring all creative outputs meet stringent regulatory standards.

• Collaborative Workflow: The role necessitates close work with writers and strategy teams to ensure cohesive campaign execution.

• Brand Consistency: Maintaining a unified brand identity across all communication channels is paramount.

Company Website: https://www.regions.com/

📝 Enhancement Note: Regions Bank's established nature means operational processes are likely well-defined. Candidates should expect a structured environment where adherence to brand and regulatory guidelines is critical, and where data analytics play a significant role in campaign optimization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely at a mid-to-senior level within the creative operations spectrum of marketing. It requires specialized design skills coupled with an understanding of marketing strategy and compliance.

Reporting Structure: The Graphic Designer will likely report to a Marketing Communications Manager or Creative Director, with close collaboration with copywriters and marketing strategists.

Operations Impact: The role directly impacts the company's brand perception, customer engagement, and regulatory adherence through visual communication. Effective creative assets can drive lead generation, customer acquisition, and retention, thereby contributing to revenue growth and market positioning.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in financial services marketing design, compliance, and personalization strategies.

• Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, mentoring junior team members and leading creative projects.

• Cross-Functional Exposure: Gain experience working across different business units within Regions Bank, broadening understanding of the financial industry.

• Skill Development: Continuous learning in graphic design technologies, marketing trends, and compliance updates relevant to the financial sector.

📝 Enhancement Note: The "Serves as a resource for junior designers" responsibility indicates a path toward mentorship and potential team leadership, offering a clear growth trajectory within the operations and creative functions.

🌐 Work Environment

Office Type: On-site role at the Regions Center in Birmingham, Alabama. This suggests a traditional office environment conducive to in-person collaboration and access to company resources.

Office Location(s): Birmingham, Alabama.

Workspace Context:

• Collaborative Environment: The emphasis on working with writers, strategy teams, and potentially other designers suggests a dynamic and collaborative workspace.

• Technology Access: As a large financial institution, expect access to robust design software, hardware, and internal systems necessary for creative production and asset management.

• Team Interaction: Opportunities for direct interaction with colleagues, fostering a sense of team cohesion and facilitating efficient communication for project progress and feedback.

Work Schedule: Full-time, typically 40 hours per week. While not explicitly stated as flexible, large organizations often have core working hours that allow for some degree of schedule management, especially for exempt roles.

📝 Enhancement Note: Working on-site in a corporate headquarters like the Regions Center implies a professional, structured environment where adherence to company policies and established workflows is expected.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and creative style against job requirements.

• Technical/Creative Assessment: Potential for a design challenge or portfolio review session with hiring managers and/or senior designers to evaluate design skills, problem-solving abilities, and understanding of brand/compliance.

• Behavioral/Situational Interviews: Questions focused on collaboration, time management, handling feedback, and experience with financial services or regulated industries.

• Final Interview: Discussion with key stakeholders to assess cultural fit, strategic thinking, and alignment with team and company goals.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your ability to create compliant, on-brand marketing assets for financial products. Prioritize work that shows impact and results.

• Highlight Compliance: Explicitly mention how you adhered to regulatory requirements (e.g., FDIC, CFPB) in your designs. If possible, show before-and-after examples of how you adapted content for compliance.

• Showcase Personalization: Include examples of how you've used data or segmentation to personalize creative content. Explain your thought process behind these decisions.

• Document Processes: For one or two key projects, briefly outline your workflow, collaboration with copywriters, and how you managed feedback and revisions.

• Demonstrate Tool Proficiency: Be prepared to discuss your proficiency with Adobe Creative Suite and any CMS tools used.

Challenge Preparation:

• Understand the Brand: Thoroughly research Regions Bank's current branding, marketing campaigns, and customer segments.

• Review Compliance: Familiarize yourself with common financial services regulations and how they impact marketing communications.

• Practice Design Thinking: Be ready to articulate your design process, from understanding a brief to delivering a final asset, emphasizing efficiency and strategic alignment.

📝 Enhancement Note: Given the regulated nature of the industry and the emphasis on ROI, candidates should prepare to demonstrate not just creative talent but also a strategic, results-oriented approach to design that considers compliance, personalization, and business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required, likely including Photoshop, Illustrator, and InDesign for graphic design and layout.

• Content Management System (CMS) Tools: Familiarity is preferred, indicating potential use for managing digital content or website assets.

Analytics & Reporting:

CRM & Automation:

• Understanding of customer journey mapping, segmentation, and data-driven personalization suggests that the designer will work within a framework supported by CRM and marketing automation platforms. While direct operation might not be required, understanding how creative assets integrate into these systems is beneficial.

📝 Enhancement Note: The explicit mention of "Adobe Creative Suite tools and CMS tools" indicates these are critical technical proficiencies. Candidates should be prepared to discuss their experience with these platforms and how they leverage them for efficient and effective creative output.

👥 Team Culture & Values

Operations Values:

• Integrity and Trust: As a financial institution, these are foundational values that translate into a commitment to accuracy, honesty, and ethical practices in all communications.

• Results-Driven: A focus on performance and measurable outcomes, meaning creative work is assessed for its impact on business objectives and customer engagement.

• Customer Focus: Understanding and catering to the needs and journeys of the bank's customers, ensuring communications are relevant and valuable.

• Efficiency and Diligence: A strong work ethic, attention to detail, and a commitment to timely delivery of high-quality work, especially in a regulated environment.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with writers, marketing strategists, and potentially compliance officers to ensure cohesive and approved campaign execution.

• Feedback-Oriented: Openness to feedback and revisions is crucial, as creative output will be reviewed by multiple stakeholders to ensure alignment with brand, strategy, and compliance.

• Knowledge Sharing: The expectation to serve as a resource for junior designers promotes a culture of mentorship and shared learning within the creative team.

📝 Enhancement Note: The emphasis on "integrity and trust" and "customer focus" suggests that operations within Regions Bank are guided by a strong ethical compass and a deep understanding of client needs, which should be reflected in a candidate's approach to creative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Compliance: The primary challenge will be to produce innovative and engaging designs while strictly adhering to financial services regulations and brand guidelines.

• Dynamic Industry Trends: Keeping pace with rapidly evolving design technologies, marketing strategies (especially in personalization and digital), and financial industry shifts.

• Cross-Functional Alignment: Ensuring clear communication and alignment among diverse stakeholders with potentially differing priorities (e.g., creative vision vs. compliance requirements vs. business goals).

• Asset Management at Scale: Efficiently managing and organizing a large volume of creative assets for reuse and archiving within a large organization.

Learning & Development Opportunities:

• Industry-Specific Design Expertise: Deepen knowledge in financial services marketing, compliance, and customer behavior.

• Advanced Creative Technologies: Explore new design software, automation tools, and digital marketing platforms.

• Strategic Marketing Insights: Gain a better understanding of GTM strategies, personalization tactics, and data analytics in marketing.

• Mentorship and Leadership: Develop leadership skills by guiding junior designers and contributing to team strategy.

📝 Enhancement Note: The challenge of balancing creativity with compliance is a hallmark of roles in regulated industries. Candidates who can demonstrate a proactive approach to understanding and navigating these constraints will be highly valued.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative design with strict regulatory requirements. How did you approach it, and what was the outcome?" (Focus on your process for understanding and applying compliance, and how you'd adapt designs.)

• "How would you approach designing a campaign for a new financial product, considering personalization and customer journey mapping?" (Demonstrate your strategic thinking from brief to execution, highlighting data integration.)

Company & Culture Questions:

• "What do you know about Regions Bank's brand and its position in the financial services market?" (Research their website, recent campaigns, and news.)

• "How do you see your design skills contributing to Regions' customer engagement and business goals?" (Connect your abilities to the company's objectives and values.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating specific skills (e.g., compliance work, personalization examples).

• Storytelling: For each key project, clearly articulate the objective, your role, the challenges you faced, your creative process, the solutions you implemented, and the results achieved. Quantify impact where possible.

• Highlight Compliance & Personalization: Explicitly call out how specific pieces of work address regulatory needs or utilize personalization techniques.

• Conciseness: Be prepared to present key projects within a limited timeframe, focusing on the most impactful aspects.

📝 Enhancement Note: Candidates should prepare to discuss not just what they designed, but why they designed it that way, emphasizing the strategic thinking, compliance considerations, and collaborative efforts involved.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Regions Bank careers portal.

• Portfolio Customization: Tailor your portfolio to showcase your strongest work in financial services marketing, highlighting examples that demonstrate both creative excellence and strict adherence to regulatory compliance. Focus on projects where you've contributed to personalization or dynamic content strategies.

• Resume Optimization: Ensure your resume clearly articulates your years of experience in graphic design, specifically mentioning any financial services or regulated industry background. Use keywords from the job description, such as "Brand Visual Identity," "Regulatory Compliance," "Personalization," and "Adobe Creative Suite."

• Interview Preparation: Practice explaining your design process and decision-making, especially how you navigate compliance and collaborate with non-designers. Prepare to discuss specific projects from your portfolio that align with the responsibilities outlined.

• Company Research: Thoroughly research Regions Bank's brand, mission, values, and recent marketing initiatives. Understand their customer base and their role in the financial services industry to better align your understanding and responses during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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