Marketing & Product Designer (12 month contract)

📍 Job Overview

Job Title: Marketing & Product Designer (12 month contract) Company: Lightdash Location: United Kingdom Job Type: CONTRACTOR Category: Marketing Operations / Product Design Date Posted: 2025-08-13 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in enhancing Lightdash's brand presence and user experience through comprehensive marketing and product design initiatives.
• It requires a blend of creative design skills across digital and print mediums, with a strong emphasis on web page development using Framer.
• The position involves close collaboration with cross-functional teams, including growth, engineering, and leadership, to ensure brand consistency and impactful design execution.
• As a remote contractor, the role demands self-sufficiency, adaptability to shifting priorities, and excellent communication for effective feedback exchange within a distributed team environment.

📝 Enhancement Note: While this role is primarily a design position, its close alignment with marketing campaigns, website development, and product UI contribution positions it within the broader GTM Operations sphere, particularly in how design supports go-to-market strategies and user adoption. The focus on "shipping pages" and "product UI through quick prototyping and light UX design" highlights a hands-on, execution-oriented approach common in operations roles.

📈 Primary Responsibilities

• Design and deploy marketing and product-focused web pages for lightdash.com using Framer, ensuring responsiveness and aesthetic appeal.
• Maintain and advance the company's brand identity and visual language across all marketing channels and touchpoints.
• Develop creative assets for diverse marketing campaigns, including digital advertisements, social media content, and email marketing.
• Conceptualize and produce physical design materials for events, such as booth graphics, signage, banners, and other large-format print items.
• Contribute to the product's User Interface (UI) by creating quick prototypes and performing light User Experience (UX) design tasks, bridging marketing and product needs.
• Collaborate closely with the growth team to align design efforts with marketing strategies and campaign objectives.
• Work in tandem with engineers to ensure seamless implementation of designs and maintain technical feasibility.
• Liaise with leadership to uphold design consistency and strategic alignment across all company initiatives.

📝 Enhancement Note: The responsibilities emphasize a direct contribution to go-to-market efforts through design, particularly in website conversion optimization and event marketing collateral. The "product UI through quick prototyping and light UX design" aspect suggests a role that supports product-led growth by making the user experience intuitive and engaging.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a background in Graphic Design, Visual Communication, Digital Media, or a related field is highly advantageous.
• Demonstrated understanding of design principles, typography, color theory, and layout is crucial.

Experience:

• Proven experience in a design role, with a portfolio showcasing a breadth of work across brand, product, and marketing design.
• Hands-on experience designing and building responsive web pages, specifically using Framer, is a core requirement.
• Familiarity with the Adobe Creative Suite (Illustrator, Photoshop, InDesign) for print and digital asset creation.
• Experience working on both digital and print projects, including the specific requirements of large-format printing for events.
• An interest in UX principles and understanding user interaction with digital products.
• Experience working in a remote team environment.

Required Skills:

• Brand Design: Ability to maintain and evolve a consistent brand identity across various platforms.
• Product Design: Competency in UI/UX principles and prototyping for digital tools.
• Marketing Design: Skill in creating assets for campaigns, events, and digital marketing channels.
• Framer Expertise: Proven ability to design and build responsive web pages in Framer.
• Responsive Web Design: Understanding of how to create adaptable layouts for different screen sizes.
• Print Design: Experience with preparing files for print, including large-format graphics.
• Adobe Creative Suite: Proficiency in Illustrator, Photoshop, and InDesign.
• UX/UI Fundamentals: Basic understanding of user experience and interface design.
• Collaboration: Ability to work effectively with cross-functional teams.
• Communication Skills: Strong verbal and written communication for feedback and team interaction.

Preferred Skills:

• Figma Proficiency: Experience with Figma for UI/UX design and prototyping.
• AI Prototyping Tools: Familiarity with leveraging AI for rapid prototyping.
• Growth Marketing Understanding: Insight into how design can support growth initiatives.
• Event Planning Support: Experience in designing materials specifically for trade shows or conferences.
• Content Management Systems (CMS): Familiarity with CMS platforms for website updates.

📝 Enhancement Note: The emphasis on Framer is a key differentiator. Candidates should highlight projects where they've used it extensively for responsive design and website development. The inclusion of "growth team collaboration" suggests that an understanding of marketing funnel optimization through design would be beneficial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong range across brand identity, marketing collateral, and product UI design.
• Clear examples of responsive web page designs created specifically in Framer, showcasing adaptability and user flow.
• Case studies or project examples that highlight contributions to marketing campaigns or product features, detailing the process and impact.
• Visuals from print projects, including booth graphics or signage, to demonstrate large-format design capabilities.
• Projects that illustrate an understanding of UX principles and how design decisions impact user experience.

Process Documentation:

• Showcase a clear design process, from initial concept and research to final execution and iteration.
• Provide examples of how feedback was incorporated into design iterations and how collaboration with engineers or marketers was managed.
• Detail the workflow for creating assets for marketing campaigns or events, including file preparation and delivery.
• Illustrate the process of translating brand guidelines into various design outputs.

📝 Enhancement Note: The portfolio is the primary evaluation tool for this role. Candidates should curate their best work and be prepared to walk through the design process, rationale, and outcomes for each piece, particularly those involving Framer and marketing initiatives. Highlighting the ability to adapt to a "build in the open" and "aim for impact" culture will be beneficial.

💵 Compensation & Benefits

Salary Range:

• Given the 12-month contract nature and the location in the United Kingdom, a competitive hourly or daily rate is expected for a mid-level designer with specialized skills in Framer and marketing/brand design.
• Based on industry benchmarks for contract UI/UX and Marketing Designers in the UK, with a focus on specialized web design tools like Framer, the estimated range could be between £30 - £50 per hour, or £240 - £400 per day. This would translate to an annual equivalent of approximately £62,400 - £104,000, depending on the number of working hours and days.

Benefits:

• As a contractor, benefits typically differ from full-time employees. However, common contractor benefits often include:
• Flexible working hours, aligning with the remote and contract nature of the role.
• Opportunity to work with a fast-growing open-source company in the data analytics space.
• Exposure to a collaborative, feedback-driven, and remote-first team culture.
• Potential for extension or future contract opportunities based on performance.
• Direct contribution to a product and brand that values substance and user experience.

Working Hours:

• The role is likely based on a standard 40-hour work week, typical for contract positions.
• Flexibility in working hours is expected, allowing for alignment with the remote team and personal productivity needs, provided deliverables are met.

📝 Enhancement Note: As this is a contract role, it's crucial for candidates to clarify expectations regarding payment terms, invoicing, and any statutory benefits or holiday pay entitlements applicable to contractors in the UK. The salary estimate is based on general market data for specialized design roles in the UK and the contract nature of the employment.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Lightdash operates within the Business Intelligence (BI) and data analytics software industry, focusing on providing an open-source solution for product teams.
• This context means the company is likely GTM-focused, aiming to attract and retain users through a valuable product and strong community engagement, where design plays a critical role.

Company Size:

• Lightdash is a growing startup, likely with a lean and agile team structure. This implies that individuals will have significant autonomy and the opportunity to make a tangible impact.
• For operations professionals, this means a dynamic environment where processes are often being established or refined, offering a chance to contribute to operational efficiency and best practices.

Founded:

• Lightdash was founded with the mission to make data accessible and actionable for product teams, emphasizing an open-source approach.
• This founding principle likely translates into a culture of transparency, collaboration, and community focus, influencing how design and marketing operate.

Team Structure:

• The design team, while potentially small, works closely with the growth team, engineers, and leadership.
• This structure fosters cross-functional collaboration, requiring designers to communicate effectively with technical and business stakeholders.
• Reporting lines are likely direct, with clear communication channels to management and project leads.

Methodology:

• Lightdash values a "build in the open" methodology, sharing work early and often, which extends to design.
• The company prioritizes "substance over hype," focusing on delivering a high-quality user experience.
• "Challenge ideas, not people" fosters a constructive feedback environment, crucial for iterative design processes.
• Close collaboration between design, engineering, and growth teams is a cornerstone, promoting integrated workflows.
• An "aim for impact" approach means prioritizing quick iteration and user feedback over prolonged perfectionism.

Company Website:

• https://www.lightdash.com/

📝 Enhancement Note: The company's open-source nature and focus on product teams suggest a culture that values technical aptitude, community engagement, and data-driven decision-making. Designers are expected to be collaborative, adaptable, and focused on delivering user value that supports product adoption and growth.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned at a mid-level, suitable for a designer with 2-5 years of experience.
• It offers hands-on experience in a fast-paced startup environment, allowing for significant contribution to brand development and product enhancement.
• The contract nature provides flexibility but also requires demonstrating immediate value and impact.

Reporting Structure:

• The designer will likely report to a Head of Marketing, Head of Product, or a Design Lead, depending on the company's internal structure.
• Close collaboration with the growth team and engineering leads is expected, creating a matrix of working relationships.

Operations Impact:

• Design directly impacts Lightdash's go-to-market strategy by creating compelling marketing materials and user-friendly web experiences that drive customer acquisition and engagement.
• Contributions to product UI and UX can influence user adoption, retention, and overall product satisfaction, indirectly supporting revenue growth.
• Effective brand representation through design reinforces the company's positioning in the competitive BI market.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Framer and responsive web design, becoming a go-to resource for web initiatives.
• Cross-Functional Exposure: Gain broader experience by working closely with product management, engineering, and marketing teams, understanding their workflows and needs.
• Portfolio Enhancement: Build a strong portfolio with tangible results from a growing open-source company, showcasing impact on brand and product.
• Contract Extension/Future Roles: Excellent performance may lead to contract extensions or opportunities within the company as it scales.

📝 Enhancement Note: For a contract role, growth is often measured by skill development and portfolio impact. Candidates looking for long-term career progression should focus on demonstrating adaptability, a strong work ethic, and the ability to contribute meaningfully to the company’s objectives.

🌐 Work Environment

Office Type:

• As a fully remote position, there is no physical office requirement.
• The work environment is digital, leveraging online collaboration tools and platforms.

Office Location(s):

• The role is based in the United Kingdom, but the fully remote nature means work can be performed from any location within the UK.

Workspace Context:

• The workspace is entirely digital, relying on collaboration tools like Slack, Notion, and Gather for communication and project management.
• Designers will need a reliable internet connection and a suitable home office setup.
• The environment encourages asynchronous communication where possible, but also facilitates real-time interaction and feedback sessions.
• Collaboration is key, with designers expected to actively participate in discussions and provide constructive feedback.

Work Schedule:

• A standard 40-hour work week is anticipated.
• Flexibility is provided, allowing individuals to manage their schedules, as long as work is completed and collaboration needs are met.
• Occasional overlap with team members in different time zones within the UK (Europe/London time) might be necessary for specific meetings or urgent tasks.

📝 Enhancement Note: The remote-first culture at Lightdash means clear communication protocols and self-discipline are paramount. Candidates comfortable with asynchronous workflows and proactive communication will thrive.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your portfolio and resume to assess suitability and alignment with the role's requirements.
• Design Challenge/Portfolio Review: A session where you'll present your portfolio, discuss your design process, and potentially complete a small design exercise or case study relevant to Lightdash's needs. This is a key stage to evaluate your skills in Framer, brand consistency, and ability to articulate design decisions.
• Team/Hiring Manager Interview: Discussions focusing on your experience, how you work with teams, your understanding of UX/brand, and your fit with Lightdash's culture (e.g., challenging ideas, building in the open).
• Final Interview (Potentially): A final conversation with a founder or senior leader to confirm alignment and discuss contract terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills (Brand, Product, Marketing Design, Framer).
• Tell a Story: For each project, clearly articulate the problem, your role, the design process, your specific contributions (especially in Framer), and the outcome or impact.
• Showcase Framer: Dedicate specific slides or sections to your Framer work, demonstrating responsiveness and any unique implementations.
• Highlight Collaboration: If possible, include examples of how you collaborated with marketing or engineering teams, or how you incorporated feedback.
• Prepare for Questions: Be ready to answer questions about your design choices, your process, and how you handle feedback and challenges.

Challenge Preparation:

• Framer Practice: If you haven't used Framer recently, refresh your skills. Be prepared to discuss its capabilities and limitations for responsive web design.
• Brand Consistency: Think about how you'd approach maintaining brand consistency for a company like Lightdash.
• Marketing Campaign Design: Consider how you would design assets for a specific marketing campaign or event based on Lightdash's product.
• UX Thinking: Be ready to discuss your approach to user experience, even for "light UX design" tasks.

📝 Enhancement Note: The portfolio review is critical. Candidates should be prepared to demonstrate not just aesthetic skill but also a strategic understanding of how their designs support business objectives and user needs. Highlighting experience with the specified tech stack (Framer, Figma, Adobe Suite) is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Web Design & Development: Framer (essential for building responsive web pages), Figma (for UI/UX design, prototyping, and collaboration).
• Brand & Print Design: Adobe Creative Suite (Illustrator for vector graphics, Photoshop for image editing, InDesign for layout and print production).
• Collaboration & Documentation: Notion (for project management, documentation, and knowledge sharing), Slack (for real-time communication), Gather (for virtual presence and informal collaboration).

Analytics & Reporting:

• While not the primary focus, an understanding of how design impacts website analytics (e.g., conversion rates, bounce rates) is beneficial. Familiarity with analytics tools used by the growth team (e.g., Google Analytics) may be helpful.

CRM & Automation:

• Not directly specified for this role, but understanding how marketing campaigns and website interactions feed into CRM systems could be an advantage.

📝 Enhancement Note: Proficiency in Framer is a non-negotiable requirement. Candidates should be ready to demonstrate their skills with this tool. Familiarity with Figma is also highly valued for its widespread use in modern design workflows.

👥 Team Culture & Values

Operations Values:

• Collaboration: Actively participate in team discussions, share work openly, and provide constructive feedback to peers and stakeholders.
• Impact-Driven: Focus on delivering designs that achieve tangible results and contribute to company goals, rather than solely on aesthetic perfection.
• Substance over Hype: Prioritize user experience and functional design that genuinely helps users, aligning with the company's mission.
• Openness & Transparency: Be comfortable sharing work-in-progress and engaging in open dialogue about design decisions.
• Continuous Improvement: Embrace feedback and iteration as core components of the design process.

Collaboration Style:

• Cross-functional Integration: Work closely with growth marketing and engineering teams, ensuring design is integrated into broader GTM and product development efforts.
• Feedback Exchange: Proactively seek and provide feedback, fostering a culture of mutual learning and improvement.
• Knowledge Sharing: Contribute to shared documentation and best practices within the design and marketing functions.
• Agile Approach: Adapt to changing priorities and project requirements in a dynamic startup environment.

📝 Enhancement Note: The cultural values emphasize a proactive, collaborative, and results-oriented approach. Candidates who can demonstrate these traits in their work and communication style will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively communicating and collaborating on design projects in a fully remote setting requires strong organizational and communication skills.
• Rapid Iteration: The "aim for impact" culture means adapting to quick turnaround times and iterative design cycles.
• Balancing Priorities: Juggling multiple projects across marketing, brand, and product design requires excellent time management and prioritization skills.
• Framer Specialization: While Framer is a core tool, its specific use cases and potential limitations need to be understood and navigated effectively.

Learning & Development Opportunities:

• Framer Mastery: Become an expert in using Framer for advanced web design and development.
• Product Design Exposure: Gain hands-on experience in UI/UX design within a product context, understanding user workflows and pain points.
• Growth Marketing Synergy: Learn how design contributes to specific marketing goals and campaign success.
• Startup Environment Acclimation: Develop adaptability, resilience, and problem-solving skills in a fast-paced startup setting.

📝 Enhancement Note: This role offers a unique opportunity to hone specialized web design skills in Framer while contributing to the visual identity and user experience of a growing open-source product.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for designing a new responsive landing page in Framer for a marketing campaign." (Focus on research, ideation, tooling, collaboration, and iteration).
• Brand Evolution: "How would you approach maintaining and evolving the brand visuals for Lightdash across different channels, given our open-source nature?" (Think about brand guidelines, asset management, and consistency).
• Collaboration Scenarios: "Describe a time you had to collaborate closely with engineers or marketers on a design project. What were the challenges, and how did you overcome them?" (Highlight communication, feedback, and problem-solving).
• UX Application: "How do you integrate UX thinking into your marketing and product design work, even on quick prototyping tasks?" (Focus on user-centricity, user flows, and usability).

Company & Culture Questions:

• "Our culture values 'challenging ideas, not people.' Can you give an example of when you've constructively challenged a design or project direction?"
• "How do you feel about our 'build in the open' philosophy, and how might that influence your design approach?"
• "What interests you most about Lightdash and its mission as an open-source company?"

Portfolio Presentation Strategy:

• Framer Demo: Be prepared to share your screen and walk through a Framer project, highlighting responsiveness and key design decisions.
• Impact Metrics: If possible, include metrics related to your design work (e.g., conversion rate improvements, engagement lift) in your case studies.
• Process Walkthrough: Clearly articulate the "why" behind your design choices, not just the "what." Explain your problem-solving approach.
• Conciseness: Respect the interviewer's time by being focused and to the point during your presentation.

📝 Enhancement Note: Prepare to speak specifically about your experience with Framer and how you've used it to achieve design goals. Be ready to articulate your design philosophy and how it aligns with Lightdash's values.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link via Ashby.
• Portfolio Customization: Tailor your portfolio to prominently feature your strongest work in brand, product, and marketing design, with a clear emphasis on Framer projects. Ensure case studies highlight your process and impact.
• Resume Optimization: Update your resume to reflect keywords from the job description, such as "Framer," "Responsive Web Design," "Brand Design," "Product Design," "Marketing Design," and "Remote Collaboration." Quantify achievements where possible.
• Interview Preparation: Practice presenting your portfolio, focusing on your Framer expertise and how you integrate UX principles into marketing and product design. Prepare to discuss your collaborative approach and how you handle feedback.
• Company Research: Familiarize yourself with Lightdash's product, mission, and company culture by exploring their website, blog, and open-source contributions. Understand their target audience and how design supports their go-to-market strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.