Marketing & Graphic Designer

📍 Job Overview

Job Title: Marketing & Graphic Designer

Company: Dexcom

Location: Auckland, New Zealand

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: March 18, 2026

Experience Level: 3-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in executing marketing initiatives for Dexcom’s Continuous Glucose Monitoring (CGM) products within the pharmacy, retail, and Over-The-Counter (OTC) channels across Australia and New Zealand, ensuring a strong brand presence and compliance with regulatory standards.

• Responsible for the creation and execution of engaging marketing campaigns, leveraging strong graphic design skills in Adobe Creative Suite to develop assets for both Healthcare Professional (HCP) and Direct-to-Consumer (DTC) audiences.

• Requires a proactive approach to digital and consumer engagement, including support for social media, email marketing, and website content, with a focus on monitoring campaign performance and ROI for continuous optimization.

• Plays a key role in ensuring all marketing materials adhere strictly to TGA (Australia) and ASA Therapeutic Code (NZ) regulations, as well as internal legal and regulatory processes, maintaining thorough documentation.

📝 Enhancement Note: While the title is "Marketing & Graphic Designer," the responsibilities heavily lean towards marketing campaign execution and asset creation within a regulated healthcare environment. The role requires a blend of creative design skills and strategic marketing understanding, particularly for OTC and retail channels. This suggests a need for candidates who can translate marketing objectives into compelling visual content while adhering to strict compliance standards, positioning this role within Marketing Operations or Creative Services with a strong GTM component.

📈 Primary Responsibilities

• Implement and coordinate Over-The-Counter (OTC) marketing campaigns across pharmacy networks and general health and wellness mediums, ensuring alignment with ANZ marketing strategy and global brand guidelines.

• Manage promotional activities including digital advertising, media advertising, in-store merchandising, and point-of-sale materials to drive consumer awareness and product adoption.

• Utilize Adobe Creative Suite (InDesign, Photoshop, Illustrator, After Effects, Premiere Pro) to create and localize creative assets for HCP, DTC, and partner engagement across various channels.

• Support digital marketing initiatives targeting diverse audience segments such as social media, out-of-home channels, email marketing, website content, and educational materials.

• Monitor campaign performance and Return on Investment (ROI), providing data-driven insights for campaign optimization and strategy refinement.

• Ensure all marketing collateral strictly complies with TGA (Australia) and ASA Therapeutic Code (NZ) regulations and internal Marketing/Legal/Regulatory review processes.

• Maintain accurate and organized documentation for marketing material approvals and audits, ensuring a robust compliance framework.

• Collaborate effectively with pharmacy chains, distributors, media/digital/creative agencies, and internal sales teams to ensure seamless execution of marketing activities.

• Work closely with global and APAC marketing teams to localize creative assets, adapting them for the specific nuances of the Australian and New Zealand markets.

• Track and report on key performance indicators (KPIs) for OTC campaigns, including sales uplift, consumer engagement metrics, and overall ROI.

• Prepare regular performance reports for the leadership team, summarizing campaign effectiveness, market insights, and recommendations for future strategies.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and strategic marketing campaign management within a highly regulated industry. The emphasis on localization for ANZ markets and compliance with specific regional regulations (TGA, ASA) indicates a need for a candidate with regional market awareness and meticulous attention to detail.

🎓 Skills & Qualifications

Education:

Experience:

• 3-5 years of progressive experience in healthcare or consumer health product management, with a strong focus on OTC/retail marketing.

• Proven track record of success in managing marketing initiatives from concept development through to successful launch and execution.

Required Skills:

• Advanced Adobe Creative Suite Proficiency: Expert-level skills in Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro are essential for asset creation and localization.

• Campaign Management: Proven ability to plan, execute, and monitor marketing campaigns across various channels, including digital, media, and in-store merchandising.

• Digital Marketing Support: Experience in supporting digital initiatives such as social media, email marketing, and website content development.

• Regulatory Compliance: Strong understanding and application of marketing compliance principles, specifically within the healthcare sector (TGA, ASA Therapeutic Code).

• Stakeholder Collaboration: Excellent ability to liaise and collaborate effectively with internal teams, external agencies, distributors, and pharmacy partners.

• Reporting & Analysis: Proficiency in tracking campaign KPIs, analyzing performance data, and generating insightful reports for leadership.

• Project Management: Sound project management skills to effectively organize tasks, manage timelines, and deliver projects within scope and budget.

• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate ideas clearly and influence stakeholders.

Preferred Skills:

• Knowledge of the medical devices industry and Continuous Glucose Monitoring (CGM) technology.

• Sound knowledge of the ANZ healthcare market space, competitor offerings, and industry trends.

• Familiarity with major healthcare systems in Australia and New Zealand.

📝 Enhancement Note: The requirement for advanced skills across multiple Adobe Creative Suite applications, combined with campaign execution and compliance knowledge, positions this role as a hybrid creative and marketing operations function. The preference for healthcare and ANZ market knowledge indicates a need for industry-specific understanding beyond general graphic design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of marketing collateral developed for healthcare or consumer health products, demonstrating proficiency in campaign execution.

• Include examples of localized creative assets, illustrating the ability to adapt global brand guidelines for regional markets (ANZ).

• Present case studies or examples of digital advertising, social media campaigns, and in-store merchandising materials that drove measurable results.

Process Documentation:

• Provide examples of how you have documented marketing campaign processes, from initial briefing and asset creation to execution and performance reporting.

• Illustrate your approach to managing project workflows, timelines, and stakeholder approvals within a structured process.

• Showcase your methods for tracking campaign KPIs, analyzing ROI, and translating data into actionable optimization strategies.

📝 Enhancement Note: A strong portfolio is crucial for this role to demonstrate creative capabilities and campaign management experience. Candidates should be prepared to articulate the thought process behind their designs and the strategic rationale for campaign execution, highlighting their understanding of compliance and performance metrics.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Hybrid Work Model: Offers flexibility with a combination of on-site and remote work, promoting work-life balance.

• Healthcare Industry Exposure: Opportunity to work with life-changing medical devices and contribute to improving patient quality of life.

• Professional Development: Potential for growth within a global leader in diabetes care, with opportunities to expand skills in marketing operations and creative services.

• Global & Regional Collaboration: Chance to work with diverse teams across Australia, New Zealand, and global/APAC regions.

• Standard Benefits: Likely includes paid time off, sick leave, and other standard employee benefits common in New Zealand.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with a hybrid arrangement allowing for flexibility in daily scheduling.

📝 Enhancement Note: Salary is an estimate based on industry standards for a hybrid Marketing & Graphic Designer role with 3-5 years of experience in Auckland, New Zealand. Specific benefits should be confirmed with the employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Medical Devices / Healthcare Technology (specifically Continuous Glucose Monitoring - CGM).

Company Size: Dexcom is a large, global organization. AMSL and NZMS are its subsidiaries in Australia and New Zealand. This implies a structure with both global/regional oversight and local operational teams.

Founded: Dexcom was founded in 1999. AMSL and NZMS operate as established entities within their respective markets, bringing innovation to healthcare.

Team Structure:

• The role sits within the marketing team supporting Dexcom’s CGM products in the ANZ region.

• This team likely collaborates closely with sales teams (HCP & DTC), regulatory affairs, legal, and global/APAC marketing departments.

Methodology:

• Data-Driven Campaigning: Emphasis on monitoring campaign performance (KPIs, ROI) and using insights for optimization.

• Compliance-First Approach: Strict adherence to regulatory requirements (TGA, ASA) and internal processes for all marketing materials.

• Localization & Adaptation: Adapting global strategies and creative assets to resonate with the specific ANZ markets.

• Cross-Functional Collaboration: Active engagement with various internal departments and external partners (agencies, distributors) to ensure cohesive Go-To-Market strategies.

Company Website: dexcom.com

📝 Enhancement Note: Working for a subsidiary of a global leader like Dexcom means experiencing both the agility of a local team and the strategic backing of a large corporation. The healthcare technology sector demands a high degree of professionalism, adherence to quality standards, and a focus on patient outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is typically considered an intermediate-level position, often referred to as a "Mid-Level" or "Experienced" role. It requires 3-5 years of relevant experience, indicating a step beyond entry-level but not yet senior management.

Reporting Structure: The Marketing & Graphic Designer will likely report to a Marketing Manager or Senior Marketing Specialist within the ANZ region. There will be significant interaction and potential guidance from global or APAC marketing teams for asset localization and brand consistency.

Operations Impact: While this role is primarily creative and campaign-focused, its impact is directly tied to the success of Dexcom's Go-To-Market (GTM) strategy for its CGM products in the ANZ region. Effective campaign execution and compelling visual assets drive consumer awareness, product adoption, and ultimately, sales uplift, contributing directly to revenue generation and market share. The role also ensures brand integrity and regulatory compliance, mitigating risks that could impact business operations.

Growth Opportunities:

• Specialization: Deepen expertise in healthcare marketing, medical device regulations, or specific digital marketing channels.

• Senior Creative/Marketing Roles: Progress to Senior Marketing Specialist, Marketing Manager, or lead creative roles within the ANZ region or globally.

• Cross-Functional Moves: Transition into broader marketing operations, brand management, or product marketing roles, leveraging a strong understanding of campaign execution and market dynamics.

• Management: Potential to lead a small creative team or manage specific marketing projects and agency relationships as experience grows.

📝 Enhancement Note: The growth path for this role involves both deepening creative and marketing skills and potentially moving into broader marketing strategy or management roles, especially within a growing global company like Dexcom.

🌐 Work Environment

Office Type: The role is described as "Hybrid," meaning it will involve a mix of working from the company's Auckland office and working remotely. This suggests a modern office setup designed for collaboration and focused work.

Office Location(s): The office is located in Auckland, New Zealand. Specific details about the office location within Auckland would need to be confirmed directly.

Workspace Context:

• Collaborative Spaces: The office environment likely includes meeting rooms, project areas, and potentially open-plan spaces designed to foster interaction with colleagues on marketing campaigns, design projects, and compliance reviews.

• Technology & Tools: Access to high-performance computers, reliable internet, and the full suite of Adobe Creative Cloud software will be standard. Integration with other marketing and communication platforms used by Dexcom will also be expected.

• Team Interaction: Regular opportunities to collaborate with marketing colleagues, sales teams, and potentially cross-functional stakeholders, both in person and virtually.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with the hybrid model offering some flexibility in managing workdays between the office and home. This flexibility is beneficial for managing demanding creative production schedules and ensuring work-life balance.

📝 Enhancement Note: The hybrid nature of this role suggests a company that embraces modern work practices, balancing the need for in-person collaboration and team cohesion with the benefits of remote flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a phone or video call with an HR representative or recruiter to assess basic qualifications, experience, and cultural fit.

• Skills Assessment/Portfolio Review: A key stage where candidates will present their portfolio, discussing their design process, campaign execution, and understanding of compliance. This may involve a practical design challenge or case study presentation.

• Hiring Manager Interview: In-depth discussion with the hiring manager (e.g., ANZ Marketing Manager) focusing on strategic thinking, problem-solving, and how the candidate's skills align with team objectives.

• Cross-Functional/Team Interview: Meeting with potential colleagues from marketing, sales, or regulatory teams to evaluate collaboration style and team fit.

• Final Interview/Offer: May involve a final conversation with senior leadership or a formal offer process.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in graphic design, campaign execution, and healthcare/OTC marketing. Prioritize projects that demonstrate your ability to work within regulatory constraints.

• Tell a Story: For each project, explain the brief, your role, the challenges faced, your creative process, the tools used, and most importantly, the results achieved (e.g., engagement metrics, sales uplift, compliance achieved). Quantify results wherever possible.

• Highlight Compliance: If possible, showcase projects where you navigated regulatory requirements or adhered to strict brand guidelines. Explain your process for ensuring compliance.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with specific Adobe Creative Suite tools and how you leverage them for efficiency and impact.

• Tailor to Dexcom: Research Dexcom's brand, products (CGM), and target audiences (patients, HCPs, pharmacies). Be prepared to discuss how your skills can contribute to their specific marketing goals in ANZ.

Challenge Preparation:

• Design Challenge: Be prepared for a practical design task, which might involve creating a social media graphic, email banner, or adapting an existing asset, often with a tight deadline. Focus on speed, creativity, and adherence to brand/compliance guidelines.

• Case Study Presentation: Prepare to walk through a past campaign or project in detail, focusing on strategic thinking, execution, and outcomes. Practice articulating your contributions clearly and concisely.

• Situational Questions: Expect questions about how you would handle specific scenarios, such as managing conflicting stakeholder feedback, dealing with tight deadlines, or ensuring compliance for a new product launch.

📝 Enhancement Note: The interview process will heavily emphasize the candidate's ability to translate creative talent into measurable marketing outcomes within a regulated environment. A well-prepared portfolio is non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential and comprehensive proficiency required in:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For layout and design of marketing collateral, brochures, POS materials, and digital publications.
  • After Effects: For motion graphics, animated elements, and short video content.
  • Premiere Pro: For video editing and production.

• Project Management Software: Familiarity with tools like Asana, Trello, Monday.com, or similar for managing workflows, deadlines, and team tasks.

Analytics & Reporting:

• Google Analytics or similar: For monitoring website traffic and user engagement related to digital marketing efforts.

• Social Media Analytics Platforms: Tools integrated within platforms like Facebook, Instagram, LinkedIn, or third-party aggregators for tracking social media campaign performance.

• CRM Tools (e.g., Salesforce, HubSpot): While not a primary responsibility, understanding how marketing efforts integrate with CRM for lead tracking and sales pipeline visibility is beneficial.

• Reporting Dashboards: Experience creating or interpreting reports from various sources, potentially using tools like Tableau or Power BI, or native reporting within marketing platforms.

CRM & Automation:

• Email Marketing Platforms (e.g., Mailchimp, HubSpot, Marketo): For supporting email campaign execution and tracking.

• Content Management Systems (CMS): Familiarity with updating website content, possibly using platforms like WordPress or similar.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. Beyond design tools, a solid understanding of digital marketing analytics and project management principles is crucial for campaign effectiveness and operational efficiency.

👥 Team Culture & Values

Operations Values:

• Innovation & Patient Focus: A drive to bring cutting-edge medical technology to patients, improving their quality of life.

• Quality & Compliance: A deep commitment to accuracy, regulatory adherence, and high standards in all work, especially critical in the medical device industry.

• Collaboration & Teamwork: An emphasis on working effectively across departments and with external partners to achieve shared goals.

• Integrity & Accountability: Upholding ethical standards and taking ownership of responsibilities and outcomes.

• Efficiency & Continuous Improvement: A mindset focused on optimizing processes and workflows to deliver maximum impact.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, sales, regulatory, and legal teams, requiring clear communication and the ability to translate technical/regulatory information into accessible marketing content.

• Agency Partnerships: Effective management and collaboration with external creative and media agencies, providing clear briefs and constructive feedback.

• Global/Regional Alignment: Working with international teams necessitates adaptability, understanding of diverse market needs, and clear communication across time zones and cultures.

• Feedback Culture: An environment that encourages constructive critique on creative work and campaign strategies to ensure optimal results and compliance.

📝 Enhancement Note: The company culture likely values precision, ethical conduct, and a collaborative spirit, all essential for operating successfully in the healthcare sector. Candidates who can blend creative vision with a strong sense of responsibility and teamwork will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Compliance: Navigating the stringent regulatory landscape (TGA, ASA) while maintaining creative appeal and effectiveness in marketing materials.

• Localization Nuances: Adapting global campaigns and assets to resonate authentically with diverse Australian and New Zealand audiences and healthcare systems.

• Managing Multiple Stakeholders: Coordinating feedback and approvals from various internal teams (marketing, legal, regulatory) and external partners (agencies, distributors).

• Demonstrating ROI in a Regulated Market: Quantifying the impact of marketing efforts, especially in channels with specific restrictions or longer sales cycles.

• Keeping Pace with Technology: Continuously updating skills in Adobe Creative Suite and digital marketing trends to stay effective.

Learning & Development Opportunities:

• Healthcare Marketing Specialization: Gain deep expertise in marketing medical devices and therapeutic products within regulated markets.

• Advanced Creative Skills: Opportunities to master new features in Adobe Creative Suite, explore advanced animation, video editing, or interactive design techniques.

• Digital Marketing Strategy: Develop a stronger understanding of digital campaign strategy, analytics, and optimization within the healthcare context.

• Cross-Cultural Project Management: Enhance skills in managing projects and collaborating with teams across different regions and cultures.

• Industry Certifications: Potential to pursue certifications in marketing, design, or specific healthcare compliance areas.

📝 Enhancement Note: This role offers significant opportunities for professional growth by tackling complex challenges inherent in the healthcare marketing space, fostering specialized skills and strategic thinking.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating marketing collateral for a new CGM feature launch, ensuring it meets both marketing objectives and regulatory requirements in ANZ?" (Focus on process, compliance checks, stakeholder input).

• "Describe a time you had to localize a global marketing campaign for a specific regional market. What were the challenges, and how did you ensure its effectiveness?" (Highlight adaptation, cultural sensitivity, results).

Company & Culture Questions:

• "What interests you about Dexcom and our mission in diabetes care?" (Research company values, mission, and products).

• "How do you ensure your work aligns with a company's brand guidelines and regulatory standards?" (Emphasize your process for adherence).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your solution (design/campaign), the process, and the outcome. Use a consistent framework.

• Quantify Your Impact: Whenever possible, present metrics. Even if exact figures aren't available, discuss qualitative impacts like improved engagement, brand recognition, or successful compliance approval.

• Highlight Versatility: Showcase a range of assets and campaign types to demonstrate your breadth of skills (e.g., print, digital, social media, video).

• Address Compliance Proactively: Briefly mention any compliance considerations or approvals that were necessary for the showcased projects.

• Engage and Listen: Be prepared for questions about your design choices and be ready to discuss how you would adapt your approach based on feedback or new information.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative skill, strategic marketing understanding, and a rigorous approach to compliance, all within the context of the healthcare industry.

📌 Application Steps

To apply for this Marketing & Graphic Designer position:

• Submit your application through the Dexcom careers portal via the provided URL.

• Curate your portfolio: Select 3-5 of your most relevant projects, focusing on healthcare/OTC marketing, campaign execution, and Adobe Creative Suite proficiency. Be ready to discuss your process and results.

• Tailor your resume: Highlight keywords such as "Graphic Design," "Marketing Campaign Execution," "Adobe Creative Suite," "InDesign," "Photoshop," "Regulatory Compliance," "TGA," "ASA," "OTC," and "Medical Devices" to align with the job description.

• Prepare your interview answers: Practice articulating your experience with the STAR method (Situation, Task, Action, Result) for behavioral questions and be ready to walk through your portfolio projects with strategic insight.

• Research Dexcom: Understand their mission, products (CGM), target markets in ANZ, and company values to inform your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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