Lead UX/UI Designer

📍 Job Overview

Job Title: Lead UX/UI Designer Company: SKELAR Location: Warsaw, Poland Job Type: FULL_TIME Category: UX/UI Design, Marketing Operations Date Posted: May 15, 2025 Experience Level: Mid-Level to Senior (2-5 years implied) Remote Status: On-site

🚀 Role Summary

• Spearhead the design and optimization of marketing funnels, directly impacting performance marketing acquisition and conversion rates.
• Lead and mentor a team of UX/UI designers, fostering a culture of innovation and data-driven decision-making within the design function.
• Drive the full lifecycle of funnel development, from initial user research and hypothesis generation to A/B testing, implementation, and performance analysis.
• Collaborate closely with cross-functional teams including performance marketers, MarTech specialists, analytics, and developers to align design strategies with business objectives and growth initiatives.
• Develop and execute new growth approaches aimed at scaling traffic acquisition and improving monetization efficiency across various marketing channels.

📝 Enhancement Note: While the title is Lead UX/UI Designer, the core responsibilities and context heavily emphasize its role within marketing operations and performance marketing. The emphasis on "marketing funnels," "performance marketing," "conversion," and "traffic scaling" indicates this role is not just about product UI but critically about optimizing the user journey for acquisition and revenue generation. The "2-5 years" experience level is an inference based on "3+ years of experience" and the "Lead" title, suggesting a need for both strong individual contribution and leadership potential.

📈 Primary Responsibilities

• Lead the design strategy and execution for marketing funnels, focusing on conversion rate optimization (CRO) and user experience enhancements across various digital channels.
• Manage, mentor, and develop a team of UX/UI designers, including performance reviews, skill development, and fostering a collaborative, high-performing environment.
• Generate actionable hypotheses for A/B testing and other validation methods, translating insights into design improvements that drive measurable business outcomes.
• Oversee the end-to-end design process for marketing assets and user journeys, from conceptualization and wireframing to high-fidelity prototyping and final asset delivery.
• Conduct comprehensive user research, competitor analysis, and market trend assessments to inform design decisions and identify new growth opportunities.
• Collaborate with marketing teams to understand campaign objectives, target audience needs, and performance metrics, ensuring design solutions directly support marketing goals.
• Work closely with developers to ensure accurate implementation of designs and to provide ongoing support throughout the development lifecycle.
• Define and maintain design standards, style guides, and component libraries to ensure consistency and efficiency across all marketing touchpoints.
• Analyze design performance using key business metrics and analytics tools, iterating on designs to continuously improve user engagement and conversion rates.
• Contribute to the development of internal MarTech and marketing analytics capabilities by providing design expertise and collaborating on tool integration and data visualization.

📝 Enhancement Note: The responsibilities extensively cover aspects of marketing operations and growth design, going beyond traditional product UX. The role requires a strong understanding of performance marketing metrics and a direct impact on customer acquisition funnels, which is a key characteristic of a marketing operations-focused design leadership role. The emphasis on "managing teams" and "0 to 1" tasks suggests a blend of strategic leadership and hands-on execution.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction (HCI), Marketing, or a related field is preferred, but equivalent practical experience will be strongly considered for exceptional candidates.

Experience:

• Minimum of 3+ years of professional experience in web interface design, with a significant focus on user experience (UX) and user interface (UI) design for marketing or growth-focused initiatives.
• Demonstrated experience in managing or leading design teams, including mentorship, project allocation, and performance feedback (direct management experience is a plus, indirect leadership is acceptable).
• Proven track record of designing and optimizing marketing funnels, landing pages, and user acquisition flows that have demonstrably improved conversion rates and business metrics.

Required Skills:

• Expert-level proficiency in Figma: Ability to create complex design systems, prototypes, and collaboratively manage design files.
• Business-Oriented Design: A strong understanding of how design impacts business objectives, particularly conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLTV).
• Creative Idea Generation & Hypothesis Formulation: Ability to brainstorm innovative growth ideas and translate them into testable design hypotheses.
• User Research & Analysis: Skills in conducting user interviews, surveys, usability testing, and analyzing user behavior data to inform design decisions.
• A/B Testing & CRO Expertise: Experience in designing A/B tests, interpreting results, and iterating on designs based on data.
• Web Design Principles: Strong understanding of responsive design, accessibility standards, and best practices for web interfaces.
• Project Management & Ownership: Ability to manage multiple projects simultaneously, take ownership of initiatives from start to finish ("0 to 1"), and meet deadlines.
• Stakeholder Communication: Excellent verbal and written communication skills to articulate design concepts, rationale, and impact to various teams and leadership.

Preferred Skills:

• Experience with other design and prototyping tools (e.g., Sketch, Adobe Creative Suite, InVision).
• Familiarity with performance marketing channels (e.g., Google Ads, Facebook Ads, native advertising) and their specific design requirements.
• Understanding of MarTech stacks and marketing analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel).
• Experience in high-growth environments or venture-backed startups.
• Knowledge of basic HTML/CSS to better understand implementation constraints.
• Experience with traffic distribution systems (TDS) or affiliate marketing platforms.

📝 Enhancement Note: The "3+ years" requirement is directly stated. The emphasis on "business-oriented" and "conversion" strongly suggests that this role is deeply embedded in marketing operations and growth. Proficiency in Figma is explicitly mentioned and is a critical tool for modern UX/UI design, especially in fast-paced tech environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 comprehensive case studies demonstrating the end-to-end design process for marketing funnels or growth initiatives.
• Clearly articulate the problem statement, user research findings, design process, and specific solutions implemented for each case study.
• Quantify the impact of your design work with measurable results, such as increased conversion rates, improved user engagement, reduced bounce rates, or scaled traffic acquisition.
• Highlight your experience with A/B testing, hypothesis generation, and data-driven iteration in your case studies.
• Include examples of your leadership or mentorship experience, if applicable, such as team process improvements or collaborative project successes.

Process Documentation:

• Demonstrate understanding of process mapping and optimization techniques for design workflows, particularly within a marketing context.
• Provide examples of how you've established or improved design processes, such as user research methodologies, A/B testing frameworks, or design system implementation.
• Illustrate your ability to document design decisions, user flows, and system requirements clearly for cross-functional teams.
• Show evidence of how you track and measure the performance of design initiatives to drive continuous improvement.

📝 Enhancement Note: The prompt emphasizes the need for a portfolio that showcases direct business impact through design. For a role focused on marketing funnels and conversion, case studies demonstrating A/B testing, hypothesis validation, and measurable improvements are crucial. This isn't just about aesthetics but about design's contribution to revenue and growth metrics.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Lead UX/UI Designer with 3+ years of experience in Warsaw, Poland, and considering the company's venture builder model and focus on high-growth tech businesses, a competitive salary range is estimated between 15,000 PLN to 25,000 PLN gross per month. This range accounts for the leadership aspect, specialized skills in marketing funnel optimization, and the cost of living in Warsaw.

Benefits:

• Comprehensive Office Amenities: Enjoy a modern office environment in Warsaw with complimentary breakfasts, lunches, snacks, and coffee, fostering a productive and comfortable workspace.
• High-Quality Equipment: Provision of modern Apple equipment (MacBook Pro, etc.) to ensure efficient and seamless workflow.
• Professional Development: Access to a wealth of internal business literature, specialized training programs, and regular seminars to support continuous learning and skill enhancement.
• Learning & Growth Support: Financial compensation and support for attending industry conferences, meetups, and relevant courses to stay current with UX/UI design and marketing trends.
• Health & Wellness: Full medical insurance coverage and access to a corporate doctor for employee well-being.
• Strategic Impact: Opportunity for full responsibility over your design domain and a direct influence on the team's and company's overall strategy.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. While the role is on-site, SKELAR's culture of empowering employees and providing resources suggests a supportive work environment that values work-life balance, with flexibility where possible to accommodate project needs and personal well-being.

📝 Enhancement Note: Salary estimation for Warsaw, Poland, was based on research of comparable Lead UX/UI Designer roles in the region, factoring in the specified experience level and the company's tech-centric, venture-builder nature. The benefits listed are directly extracted from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Venture Building, Technology (SaaS, EdTech, Social Discovery) Company Size: SKELAR is a venture builder that supports multiple businesses, suggesting a larger operational footprint than a single startup. The presence of 8 infrastructure teams and 80+ specialists indicates a significant organizational scale and a dedicated support system for its portfolio companies. Founded: SKELAR was founded with the mission to build international tech businesses, indicating a forward-thinking and ambitious organizational ethos. The company actively supports Ukraine through the SKELAR foundation, highlighting a commitment to social responsibility alongside business growth.

Team Structure:

• The Lead UX/UI Designer will manage a team of UI/UX designers within the TENTENS Tech ecosystem, which focuses on social discovery products.
• This team operates closely with internal MarTech and Marketing Analytics teams, as well as performance marketing specialists, developers, and other cross-functional stakeholders.
• The reporting structure likely involves reporting to a higher-level marketing or product leader within TENTENS Tech or SKELAR's central operations.

Methodology:

• Data-Driven Growth: The company emphasizes hypothesis generation and validation through hundreds of A/B tests, indicating a strong reliance on data analytics for decision-making and optimization.
• Process Transformation: A key challenge for this role is transforming and rebuilding design processes, suggesting a dynamic environment that values process improvement and efficiency.
• Agile & Iterative Development: The focus on full-cycle funnel development and continuous iteration implies an agile and iterative approach to design and marketing execution.
• Cross-Functional Collaboration: Close interaction with diverse teams (designers, developers, marketers, analysts) underscores a collaborative and integrated operational methodology.

Company Website: https://skelar.tech/

📝 Enhancement Note: The company's description as a "Ukrainian venture builder" and its support for Ukraine provides significant context. The focus on building "international tech businesses" and creating "the next big everything" highlights an ambitious, growth-oriented culture. The existence of internal MarTech and Marketing Analytics teams suggests a sophisticated operational infrastructure.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead" position, indicating a mid-to-senior level of experience with leadership responsibilities. It bridges individual contribution with team management and strategic direction within the marketing design function. The focus on transforming processes and managing a team places it firmly in a leadership track within the operations and design domain.

Reporting Structure: The Lead UX/UI Designer will likely report to a Head of Marketing, VP of Growth, or a similar senior leadership role within TENTENS Tech or SKELAR's broader marketing operations structure. They will manage a team of UX/UI designers, influencing their day-to-day work and career development.

Operations Impact: The role has a direct and significant impact on revenue and business growth by optimizing marketing funnels and conversion rates. The success of performance marketing campaigns is heavily tied to the effectiveness of the user journeys designed, making this role critical to customer acquisition and monetization strategies.

Growth Opportunities:

• Leadership Development: Opportunity to grow into a Head of Design or Director of Marketing Design role, overseeing larger teams and broader design strategies across multiple ventures.
• Strategic Influence: Ability to shape the design strategy for a portfolio of growing tech businesses and influence key business decisions related to user acquisition and customer experience.
• Skill Specialization: Deepen expertise in growth design, conversion rate optimization, A/B testing methodologies, and MarTech integration.
• Venture Building Experience: Gain extensive experience in building and scaling tech businesses within a venture builder environment.
• Mentorship & Team Building: Develop strong leadership and team-building skills by mentoring and growing a team of talented designers.

📝 Enhancement Note: The "Lead" title and the responsibility for transforming processes and managing a team clearly delineate a leadership growth path. The context of a venture builder also implies exposure to diverse business models and rapid scaling, which are excellent for career advancement.

🌐 Work Environment

Office Type: The position is on-site in Warsaw, Poland, with the company providing a modern office environment that includes amenities like breakfasts, lunches, snacks, and coffee. This suggests a collaborative, amenity-rich workspace designed to support employee productivity and well-being.

Office Location(s): The primary office location is in Warsaw, Poland. Specific details about the office's accessibility or amenities beyond the provided food and coffee are not detailed but are implied to be conducive to a professional, creative, and collaborative atmosphere.

Workspace Context:

• Collaborative Hub: The office serves as a central point for the design team and facilitates close interaction with marketing, analytics, and development teams, fostering a collaborative design and growth culture.
• Tech-Forward: Employees are provided with modern Apple equipment, indicating a commitment to providing cutting-edge tools for efficient work.
• Learning & Development Focus: The availability of internal business literature, training, seminars, and compensation for external learning opportunities creates an environment that supports continuous professional growth and knowledge sharing.

Work Schedule:

• The role is full-time, suggesting a standard 40-hour work week. As an on-site position, adherence to office hours is expected, but the company's culture likely supports a degree of flexibility for project needs and employee well-being, typical of tech-forward companies.

📝 Enhancement Note: The emphasis on "modern office" and provided amenities points to a company that invests in its physical workspace and employee experience to foster collaboration and productivity. The on-site requirement is clear, with no indication of remote flexibility for this specific role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.
• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, leadership style, approach to UX/UI design, and understanding of marketing funnels and conversion optimization. This stage will likely assess your ability to manage a team and drive process transformation.
• Design Challenge/Portfolio Review: A more in-depth review of your portfolio, potentially including a presentation of specific case studies. You may be asked to complete a design challenge relevant to marketing funnel optimization or problem-solving scenarios.
• Team/Cross-functional Interviews: Meetings with other designers, marketers, developers, or analysts to assess collaboration skills, cultural fit, and how you approach cross-functional projects.
• Final Interview: Potentially with senior leadership to discuss strategic vision, impact, and overall fit within SKELAR's ambitious goals.

Portfolio Review Tips:

• Showcase Impact: Prioritize case studies that clearly demonstrate quantifiable improvements in conversion rates, user engagement, or other key business metrics resulting from your design work.
• Process & Rationale: Clearly explain your design process, including user research, hypothesis generation, A/B testing methodology, and the rationale behind your design decisions.
• Leadership Examples: If you have team management experience, include examples of how you've mentored designers, improved team processes, or led successful collaborative projects.
• Business Acumen: Frame your design solutions in the context of business objectives and marketing campaign goals.
• Figma Proficiency: Ensure your portfolio exhibits advanced Figma skills, such as the creation of design systems, interactive prototypes, and collaborative workflows.

Challenge Preparation:

• Marketing Funnel Focus: Be prepared for design challenges related to optimizing landing pages, improving sign-up flows, or increasing conversion rates for specific marketing campaigns.
• Hypothesis-Driven: Practice articulating design hypotheses and how you would test and validate them using A/B testing.
• Metrics & Analytics: Understand key marketing metrics (conversion rates, CTR, CPA, LTV) and how design impacts them. Be ready to discuss how you would track and analyze design performance.
• Process Improvement: Think about how you would approach transforming or improving a design team's processes, especially in a fast-paced, growth-oriented environment.

📝 Enhancement Note: The interview process is designed to evaluate not only design skills but also leadership capabilities, business acumen relevant to marketing operations, and problem-solving abilities within a growth context. A strong portfolio showcasing direct business impact is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all aspects of UX/UI design, prototyping, and design system management. High-level proficiency is a must.
• Prototyping Tools: While Figma is primary, familiarity with other tools like InVision, Adobe XD, or Principle for advanced prototyping may be beneficial.
• Design Systems: Experience in creating, maintaining, and scaling design systems for consistency and efficiency.

Analytics & Reporting:

• Web Analytics Platforms: Proficiency or familiarity with tools like Google Analytics, Amplitude, Mixpanel, or similar platforms for tracking user behavior and marketing campaign performance.
• A/B Testing Tools: Experience with tools like Optimizely, VWO (Visual Website Optimizer), Google Optimize, or similar for designing, running, and analyzing A/B tests.
• Data Visualization Tools: Familiarity with tools for creating dashboards and reports (e.g., Tableau, Looker, Power BI) to communicate design performance.

CRM & Automation:

• CRM Systems: While not a direct CRM management role, understanding how design integrates with CRM data (e.g., Salesforce, HubSpot) to personalize user journeys or track leads would be advantageous.
• Marketing Automation Platforms: Familiarity with platforms like Marketo, Pardot, or HubSpot for understanding campaign workflows and where design fits in.
• MarTech Stack: General understanding of the broader marketing technology landscape and how various tools (including design) integrate.

📝 Enhancement Note: The explicit mention of Figma and the context of marketing funnels and A/B testing highlight the critical tools for this role. Familiarity with analytics and A/B testing platforms is key to demonstrating the business-oriented approach required.

👥 Team Culture & Values

Operations Values:

• Business Impact: A strong emphasis on design that directly contributes to business growth, conversion rates, and revenue metrics, rather than purely aesthetic considerations.
• Data-Driven Decisions: A culture that relies on data, A/B testing, and user research to inform design choices and measure success.
• Innovation & Creativity: Encouragement to generate new ideas, hypotheses, and growth approaches to solve challenges and scale effectively.
• Ownership & Responsibility: Taking full accountability for one's work and driving initiatives from conception to completion.
• Collaboration & Teamwork: A commitment to working closely with diverse teams to achieve shared goals and foster a supportive environment.
• Continuous Improvement: A mindset focused on refining processes, iterating on designs, and constantly seeking ways to enhance performance and efficiency.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with marketing, analytics, product, and development teams, requiring strong communication and the ability to translate between disciplines.
• Feedback-Oriented: A culture that embraces constructive feedback to refine designs and processes, fostering a learning environment.
• Agile & Responsive: The ability to adapt quickly to changing market conditions and campaign needs, working in an agile and iterative manner.
• Knowledge Sharing: Encouragement to share insights, best practices, and learnings across teams to collectively improve performance.

📝 Enhancement Note: The company's emphasis on "building international tech businesses" and "growth" naturally fosters a culture of high performance, data-driven decision-making, and continuous improvement. The venture builder model also implies a dynamic and adaptable team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Process Transformation: Rebuilding and optimizing the design team's processes will require strategic thinking, change management skills, and the ability to influence stakeholders.
• High-Volume A/B Testing: Managing and designing for a continuous stream of A/B tests requires efficiency, strong analytical skills, and the ability to iterate rapidly.
• Balancing Creativity with Business Goals: Ensuring that creative design solutions are always aligned with and drive measurable business outcomes will be a constant focus.
• Cross-Functional Alignment: Effectively collaborating with diverse teams who may have different priorities or perspectives will be key to success.
• Scaling Design Operations: As the company grows and launches new ventures, scaling the design function and its processes will be an ongoing challenge.

Learning & Development Opportunities:

• Specialized Growth Design Training: Opportunities to deepen expertise in conversion rate optimization, growth hacking techniques, and user acquisition strategies.
• Leadership Skills Development: Formal and informal training in team management, strategic planning, and stakeholder communication.
• Exposure to Diverse Ventures: Working within a venture builder provides exposure to various business models, markets, and technologies, broadening your experience.
• Industry Conferences & Certifications: Support for attending leading design, marketing, and growth conferences and pursuing relevant certifications.
• Mentorship: Access to experienced leaders within SKELAR and its portfolio companies for guidance and career development.

📝 Enhancement Note: The role presents significant challenges related to process improvement and driving measurable results in a fast-paced environment, which are also areas for substantial professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• Growth Strategy: "Describe a time you designed a marketing funnel or user journey that significantly improved conversion rates. What was your process, what hypotheses did you test, and what were the results?"
• Team Leadership: "How would you approach transforming the processes of a design team? What are the key considerations for managing and mentoring designers in a performance-driven environment?"
• Problem-Solving: "Imagine a landing page is underperforming significantly. How would you diagnose the issue, generate hypotheses, and what design changes would you propose to improve its conversion rate?"
• Business Acumen: "How do you ensure your design decisions are aligned with business objectives and marketing performance metrics? Can you give an example?"

Company & Culture Questions:

• SKELAR's Mission: "What excites you about SKELAR's mission as a venture builder and its focus on building international tech businesses?"
• Design Philosophy: "How does your design philosophy align with a 'business-oriented' approach where design is primarily for conversion growth?"
• Team Collaboration: "Describe your ideal working relationship with marketing, development, and analytics teams. How do you ensure effective collaboration?"

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative, starting with the problem, detailing your process and solutions, and concluding with the measurable impact.
• Quantify Everything: Use numbers and data to support your claims about improvements and successes.
• Focus on Rationale: Clearly explain why you made specific design decisions, linking them back to user needs and business goals.
• Highlight Leadership: If applicable, showcase instances where you led a project, mentored a team member, or improved a process.
• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful projects relevant to marketing funnel optimization and team leadership.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of strong UX/UI skills, a deep understanding of marketing operations and conversion optimization, and effective leadership and communication abilities. Case studies that highlight measurable business impact are crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Breezy HR link.
• Portfolio Customization: Tailor your portfolio to highlight 2-3 key case studies demonstrating your experience in designing and optimizing marketing funnels, user acquisition flows, or growth initiatives with clear, quantifiable business results (e.g., conversion rate increases, improved engagement).
• Resume Optimization: Ensure your resume clearly articulates your experience in UX/UI design, team management (even indirect), A/B testing, and business-oriented design. Use keywords such as "conversion rate optimization," "marketing funnels," "growth strategies," and "Figma."
• Interview Preparation: Practice articulating your design process, leadership philosophy, and how you approach problem-solving in a marketing growth context. Prepare to discuss your experience with A/B testing and business metrics.
• Company Research: Familiarize yourself with SKELAR's venture builder model, its portfolio companies (like TENTENS Tech), and its mission. Understand their emphasis on data-driven growth and cross-functional collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.