Lead Product Designer

📍 Job Overview

Job Title: Lead Product Designer

Company: Evotym

Location: Belgrade, Serbia (Remote) / United States (Remote)

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: May 5, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the end-to-end product design process, ensuring seamless alignment with overarching business objectives and strategic GTM initiatives.

• Define and champion the UX/UI vision to architect engaging, intuitive, and habit-forming user experiences for a social casino platform.

• Leverage data insights, user research methodologies, and A/B testing results to rigorously validate and iterate on design decisions.

• Establish, maintain, and evolve robust design systems and UX standards to ensure consistency, scalability, and efficiency across the product.

• Foster a culture of design excellence through effective mentorship and guidance of junior and mid-level designers, driving continuous improvement in design quality and output.

📝 Enhancement Note: The "Lead Product Designer" title, coupled with responsibilities like "mentor and guide designers" and "end-to-end product design process," strongly suggests this role operates within a GTM (Go-To-Market) context, influencing product strategy and user adoption. The mention of a "social casino platform" and "sweepstakes model" indicates a need for designers familiar with user engagement loops, conversion optimization, and potentially regulated environments.

📈 Primary Responsibilities

• Spearhead the entire product design lifecycle, from ideation and wireframing to high-fidelity prototyping and final implementation, ensuring strategic alignment with business goals and user needs.

• Drive the UX/UI vision and strategy for the social casino platform, focusing on creating compelling and sticky user experiences that encourage repeat engagement and player retention.

• Conduct and synthesize user research, usability testing, and data analysis (e.g., A/B testing results, engagement metrics) to inform and validate design decisions, optimizing for key performance indicators (KPIs).

• Develop, implement, and maintain a comprehensive design system, including style guides, component libraries, and interaction patterns, to ensure design consistency and accelerate development cycles.

• Collaborate closely with product managers, engineers, marketing, and other cross-functional stakeholders to translate business requirements into user-centered design solutions and ensure successful feature launches.

• Mentor and coach a team of designers, providing constructive feedback, fostering professional growth, and promoting best practices in UX/UI design and product strategy.

• Ensure all designs adhere to relevant gaming regulations, accessibility standards (e.g., WCAG), and front-end development best practices to deliver a compliant and inclusive user experience.

📝 Enhancement Note: The emphasis on "business goals," "product features," and "cross-functional teams" indicates that this Lead Product Designer will be deeply involved in the GTM strategy, working to ensure the product design directly supports market penetration and user acquisition/retention efforts. The mention of "gaming regulations and accessibility standards" highlights a crucial compliance aspect often overlooked in general design roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field; or equivalent practical experience.

Experience: Minimum of 5 years of progressive experience in Product Design, with a proven track record of at least 2 years in a Lead or Senior Product Designer capacity, overseeing complex digital products.

Required Skills:

• UX Strategy & Research: Demonstrated ability to define UX strategy, conduct user research (interviews, surveys, usability testing), and translate findings into actionable design recommendations.

• UI Design & Prototyping: Expertise in creating high-fidelity, pixel-perfect UI designs, wireframes, and interactive prototypes using industry-standard tools.

• Design Systems: Proven experience in establishing, managing, and scaling design systems to ensure consistency and efficiency across multiple product lines.

• Figma/Sketch Proficiency: Advanced proficiency in leading design tools such as Figma, Sketch, or Adobe XD, including collaboration features and component management.

• HTML/CSS & Front-end Principles: A solid understanding of HTML, CSS, and front-end development principles to facilitate effective collaboration with engineering teams and ensure design feasibility.

• Stakeholder Management: Exceptional ability to manage stakeholder expectations, communicate design rationale effectively, and drive consensus among diverse groups.

• Cross-functional Communication: Excellent verbal and written communication skills, with a talent for articulating design concepts and decisions to technical and non-technical audiences.

• Leadership & Mentorship: Proven experience in leading design initiatives and mentoring other designers, cultivating a high-performing design team.

Preferred Skills:

• Experience within the gaming industry, particularly social casino or online gaming platforms.

• Familiarity with sweepstakes models and their UX implications.

• Knowledge of accessibility standards (e.g., WCAG 2.1 AA) and best practices for inclusive design.

• Experience with data visualization and dashboard design for product analytics.

• Understanding of A/B testing methodologies and how to design for experimentation.

📝 Enhancement Note: The requirement for "5+ years of experience" and "at least 2 years in a Lead or Senior role" positions this as a mid-to-senior level position, expecting strategic input and team leadership. The emphasis on "complex digital products in gaming, fintech, or similar fields" signals a need for experience in highly regulated or engagement-intensive industries, which are often precursors to robust GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, with a strong emphasis on UX strategy, user research, and UI execution.

• Case studies that clearly articulate the problem statement, your design process, the solutions implemented, and the measurable impact on user behavior or business metrics.

• Demonstrations of complex digital product design, ideally within gaming, fintech, or similarly regulated/engagement-driven industries.

Process Documentation:

• Evidence of establishing and maintaining design systems, including examples of component libraries, style guides, and their application.

• Documentation illustrating your approach to user research, usability testing, and integrating feedback into design iterations.

• Examples of how you have collaborated with engineering and product teams, including your process for handoff and design QA.

• Case studies that highlight your ability to use data and analytics to drive design decisions and measure success.

📝 Enhancement Note: For a Lead Product Designer role, the portfolio is paramount. It needs to demonstrate not just individual design talent but also strategic thinking, leadership, and the ability to drive design processes. The expectation is for detailed case studies that map design decisions to business outcomes, a critical component for GTM success.

💵 Compensation & Benefits

Salary Range: Based on market research for Lead Product Designer roles in Belgrade, Serbia, and considering the remote nature and US market parallels for similar roles, an estimated annual salary range of €55,000 - €85,000 (or the USD equivalent, approximately $60,000 - $90,000 USD) is expected. This range accounts for the specified experience level, leadership responsibilities, and the specialized industry (gaming/fintech).

Benefits:

• Competitive Salary: A compensation package benchmarked against industry standards for lead-level design roles.

• Collaborative & Transparent Team Culture: An environment that prioritizes open communication, mutual respect, and shared success.

• High-Impact Role: The opportunity to significantly influence the product direction and user experience of a scaling company.

• Recognition of Personal Milestones & Achievements: A culture that celebrates individual and team successes.

• Social Benefits: Comprehensive social benefits package, potentially including health insurance, paid time off, and other welfare provisions.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. Given the remote nature and potential for international collaboration, some flexibility may be required, but core hours will likely be established to facilitate team synchronization.

📝 Enhancement Note: The salary estimation is derived from researching Lead Product Designer roles in Eastern Europe (specifically Serbia) and comparing them to similar roles in the US tech market, adjusted for the remote work arrangement. The "social benefits" are kept general as specific details were not provided, but common offerings for tech roles are assumed. The "working hours" align with the standard 40-hour week for full-time employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology - Social Casino Gaming / Sweepstakes Platform. This industry is characterized by a strong focus on user engagement, retention loops, and often operates within a regulated framework, requiring careful consideration of user psychology and compliance.

Company Size: While not explicitly stated, the description of a "growing company" and a "scaling fintech company" suggests a company in the mid-stage of growth, likely ranging from 50-250 employees. This size typically offers a balance between established processes and agility, with opportunities for significant individual impact.

Founded: The founding date is not provided, but the description implies it's an established entity that is now scaling, suggesting it's likely been operating for several years, allowing for the development of its platform and market presence.

Team Structure:

• The product design team likely consists of a Lead Designer (this role), potentially a few mid-level and junior designers, reporting to a Head of Product or a Chief Product Officer.

• This role will have direct reports or lead a group of designers, overseeing their work and development.

Methodology:

• Data-Driven Design: A strong emphasis on using analytics, A/B testing, and user feedback to inform and validate design decisions.

• Agile Development: Likely operating within an agile framework, requiring designers to adapt to iterative development cycles and collaborate closely with engineering.

• User-Centricity: A core philosophy of designing with the end-user in mind, focusing on creating intuitive and enjoyable experiences.

Company Website: https://careers.evotym.com

📝 Enhancement Note: The "social casino platform" and "sweepstakes model" are key differentiators. This means the company culture likely values gamification, responsible gaming, and understanding user acquisition funnels beyond typical SaaS products. The "scaling fintech company" aspect implies a dynamic environment with potential for rapid growth and evolution.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Lead" position, indicating a senior individual contributor or a first-level management role within the design function. The focus is on both strategic design leadership and team mentorship. In a GTM context, this means influencing product roadmaps and ensuring design directly supports commercial objectives.

Reporting Structure: The Lead Product Designer will likely report to a Director of Product, Head of Product, or potentially a VP of Product. They will, in turn, lead a team of product designers, guiding their daily activities and career development.

Operations Impact: The Lead Product Designer has a significant impact on the company's revenue by directly influencing user acquisition, engagement, retention, and conversion rates through the design of the product experience. Their strategic input on UX/UI can be a key differentiator in a competitive market.

Growth Opportunities:

• Leadership Expansion: Potential to grow into a Head of Design or Director of Product role, managing larger teams and broader product portfolios.

• Strategic Product Influence: Deeper involvement in product strategy, roadmap planning, and GTM decision-making.

• Industry Specialization: Becoming a recognized expert in UX/UI for the gaming or regulated digital product space.

• Cross-functional Leadership: Opportunities to lead design initiatives that span multiple departments and impact broader company goals.

📝 Enhancement Note: The "Lead" designation signifies a crucial point in a designer's career, moving from individual contribution to team leadership and strategic influence. For this role, the growth path is tied to how effectively they can drive product success within a competitive, engagement-focused market, which is inherently linked to GTM strategies.

🌐 Work Environment

Office Type: This is a "Fully Remote" position. The company operates with a distributed workforce, allowing employees to work from their preferred location within the specified regions (Serbia, United States).

Office Location(s): While the role is remote, the company's operational base or legal entity might be associated with specific locations. The provided location data suggests a primary focus on Belgrade, Serbia, and the United States as permissible remote work countries.

Workspace Context:

• Remote Collaboration Tools: Expect heavy reliance on digital collaboration tools (e.g., Slack, Zoom, Miro, Figma) for communication, brainstorming, and design reviews.

• Asynchronous Workflows: Proficiency in asynchronous communication and documentation will be vital due to potential time zone differences.

• Independent Work Ethic: A high degree of self-discipline, autonomy, and proactive communication is required to thrive in a remote setting.

Work Schedule: While the role is full-time (approximately 40 hours/week), the remote setup may offer some flexibility. However, core working hours will likely be established to ensure effective collaboration with team members in different time zones, particularly for real-time meetings and critical sync-ups.

📝 Enhancement Note: The "Fully Remote" nature is a key characteristic. This implies that the company has mature remote work infrastructure and culture, emphasizing asynchronous communication and self-management. For operations professionals, this often means a focus on clear documentation and process standardization.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role.

• Portfolio Presentation & Design Challenge: A session where candidates present their portfolio, discussing key projects, design process, and impact. This may be followed by a take-home design challenge or an in-person/virtual whiteboard exercise focused on problem-solving.

• Stakeholder Interviews: Meetings with key cross-functional team members (e.g., Product Managers, Engineering Leads, Marketing Managers) to evaluate collaboration skills, strategic thinking, and domain knowledge.

• Lead/Manager Interview: A final interview with the hiring manager or senior leadership to discuss leadership philosophy, team management approach, and overall fit for the company.

Portfolio Review Tips:

• Storytelling: Frame your portfolio projects as compelling stories, highlighting the problem, your unique approach, the challenges faced, and the quantifiable results achieved.

• Process Clarity: Clearly articulate your design process for each project, emphasizing user research, ideation, iteration, and collaboration.

• Impact Metrics: Quantify the impact of your designs whenever possible (e.g., increased conversion rates, reduced churn, improved user satisfaction scores).

• Leadership Examples: For this Lead role, include examples of how you have mentored others, influenced team direction, or driven design system implementation.

• Tailor to Gaming/Fintech: If possible, highlight projects relevant to engagement-driven or regulated industries.

Challenge Preparation:

• Understand the Business: Thoroughly research Evotym, its social casino platform, and its target audience. Understand the sweepstakes model and its implications for user experience.

• Problem-Solving Approach: Be prepared to articulate a structured approach to solving design problems, demonstrating how you would gather information, ideate, prototype, and test solutions.

• Communication is Key: Practice clearly explaining your thought process and design rationale, even for hypothetical scenarios.

📝 Enhancement Note: The emphasis on a "portfolio demonstrating UX strategy and high-quality UI design" and the mention of "complex digital products" means the interview process will likely be rigorous, with a significant focus on evaluating past work and problem-solving capabilities relevant to the gaming/fintech domain.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for UI design, prototyping, and collaboration. Proficiency in its advanced features, component management, and collaboration workflows is crucial.

• Sketch: An alternative or complementary tool to Figma, depending on team preference and existing workflows.

• Adobe Creative Suite (Photoshop, Illustrator): Useful for asset creation and manipulation.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: Familiarity with web analytics platforms to understand user behavior and track product performance.

• Data Visualization Tools (e.g., Tableau, Looker, Power BI): Ability to interpret data dashboards and potentially contribute to their design or reporting needs.

• A/B Testing Platforms (e.g., Optimizely, VWO): Experience designing for and interpreting results from A/B tests is highly valuable.

CRM & Automation:

• Jira / Confluence: Standard tools for project management, issue tracking, and documentation, essential for collaborating with engineering and product teams.

• Miro / Mural: Digital whiteboarding tools for brainstorming, user journey mapping, and collaborative design sessions.

📝 Enhancement Note: While the job description specifically calls out Figma and Sketch, a Lead Product Designer should also be comfortable with tools used for analytics and project management, as these are integral to a data-driven and collaborative design process, especially within a GTM context where performance metrics are key.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user's needs and experience.

• Collaboration: Fostering strong partnerships with Product, Engineering, Marketing, and other departments to achieve shared goals.

• Data-Driven Decision Making: Utilizing data and research to inform design choices and measure impact.

• Continuous Improvement: Embracing a mindset of learning, iterating, and refining designs and processes.

• Excellence & Quality: A dedication to producing high-quality, polished, and effective design solutions.

Collaboration Style:

• Cross-functional Integration: Actively engaging with all relevant teams from the early stages of product development to ensure alignment and buy-in.

• Open Feedback Culture: Encouraging constructive feedback among designers and with other teams to elevate the quality of work.

• Proactive Communication: Maintaining clear and consistent communication, especially in a remote environment, to keep stakeholders informed and aligned.

📝 Enhancement Note: The "collaborative and transparent team culture" mentioned in the benefits, combined with the need for strong "stakeholder management" and "cross-functional communication," points to a company that values teamwork and open dialogue. For a Lead role, demonstrating an ability to foster this within a design team and across departments is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the complexities of creating engaging user experiences while meeting strict business objectives and revenue targets in a competitive market.

• Remote Collaboration Dynamics: Effectively leading and mentoring a design team and collaborating with distributed cross-functional teams across different time zones.

• Rapid Iteration in a Scaling Environment: Adapting to fast-paced development cycles and evolving product requirements in a growing company.

• Navigating Regulatory Landscapes: Ensuring designs comply with gaming regulations and evolving accessibility standards.

Learning & Development Opportunities:

• Advanced UX/UI Specialization: Deepening expertise in specific areas of UX/UI relevant to gaming or highly engaging digital products.

• Leadership Development: Opportunities to hone leadership, mentorship, and strategic planning skills.

• Industry Trends: Staying abreast of the latest trends in product design, gamification, and the social casino/fintech industries.

• Cross-Functional Exposure: Gaining broader business acumen by working closely with product, marketing, and engineering leadership.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role and industry, requiring adaptability and strong problem-solving skills. The growth opportunities are geared towards career advancement in design leadership and strategic product influence, aligning with the "Lead" position.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for a social casino game to increase player retention by 15%?" (Focus on your process, data usage, and iterative approach.)

• "Describe a time you had to balance conflicting stakeholder demands on a design project. How did you manage it?" (Highlight stakeholder management, communication, and negotiation skills.)

• "How do you ensure your designs are accessible and compliant with relevant regulations?" (Demonstrate knowledge of standards and proactive design practices.)

Company & Culture Questions:

• "What interests you about working in the social casino/sweepstakes gaming industry?" (Connect your passion for design with the specific industry.)

• "How do you foster a collaborative and high-performing design team in a remote environment?" (Discuss your leadership and mentorship style.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your role, the process, the solution, and the impact.

• Highlight Leadership: Specifically point out instances where you led design efforts, mentored junior designers, or influenced strategic decisions.

• Showcase Process: Detail your user research methodologies, wireframing, prototyping, and testing phases.

• Quantify Results: Use data and metrics to demonstrate the success of your designs. If exact numbers aren't available, discuss the intended impact and how you would measure it.

• Be Prepared for Follow-up Questions: Anticipate questions about your design choices, alternative solutions, and how you would handle specific challenges.

📝 Enhancement Note: The interview preparation focuses on strategic thinking, leadership, and understanding the specific industry. Candidates should be ready to discuss not just design execution but also the business impact and team dynamics.

📌 Application Steps

To apply for this Lead Product Designer position:

• Submit your comprehensive application through the Evotym careers portal at https://careers.evotym.com/jobs/7683499-lead-product-designer.

• Curate Your Portfolio: Select 2-3 of your most impactful product design projects that best showcase your UX strategy, UI design, leadership, and experience with complex digital products. Tailor your case studies to highlight achievements relevant to engagement-driven platforms if possible.

• Optimize Your Resume: Ensure your resume clearly outlines your 5+ years of design experience, with specific emphasis on your lead/senior roles and responsibilities. Use keywords from the job description, such as "UX Strategy," "UI Design," "Design Systems," "Stakeholder Management," and "Mentorship."

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on clear articulation of your design process, the problems you solved, the solutions you implemented, and the measurable impact of your work. Be ready to discuss your leadership approach and how you foster design excellence.

• Research Evotym: Thoroughly understand Evotym's business, its social casino platform, the sweepstakes model, and its target audience. Familiarize yourself with their current product and identify potential areas for design improvement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.