Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer
Company: Nord Security
Location: Kaunas, Lithuania / Vilnius, Lithuania
Job Type: Full Time
Category: Marketing Operations / Creative Operations
Date Posted: 2026-01-05
Experience Level: 5-10 Years
Remote Status: Hybrid

🚀 Role Summary

• Lead and execute high-impact graphic design projects hands-on, acting as a senior individual contributor within the B2B Marketing team.
• Establish and uphold a high standard of design quality through direct ownership of critical creative deliverables across multiple B2B brands.
• Drive the evolution of visual identity and brand consistency across core marketing channels and digital touchpoints.
• Translate complex business and marketing objectives into compelling and effective visual solutions that resonate with target audiences.
• Foster strong, collaborative relationships with sales, product, web, and marketing teams to ensure seamless execution of cross-functional initiatives.

📝 Enhancement Note: This role is positioned at a Lead level, indicating significant responsibility for both individual contribution and team guidance. The emphasis on "hands-on" execution alongside team support suggests a player-coach dynamic. The integration of "Marketing Operations" and "Creative Operations" into the category is based on the role's focus on executing marketing initiatives through design and managing creative workflows.

📈 Primary Responsibilities

• Spearhead the end-to-end design process for key marketing campaigns and initiatives, from concept to final delivery, ensuring strategic alignment and impactful visual outcomes.
• Develop, refine, and maintain comprehensive brand guidelines and visual identity systems for NordLayer, NordPass, and NordStellar, ensuring consistency across all platforms.
• Collaborate closely with Product Marketing and Sales Enablement teams to create compelling collateral, presentations, and digital assets that support lead generation and sales efforts.
• Oversee and contribute to the design of visual assets for demand generation campaigns, including digital ads, landing pages, social media graphics, and email marketing.
• Provide mentorship and constructive feedback to junior designers, supporting their professional development, conducting performance reviews, and fostering a collaborative design environment.
• Proactively identify opportunities for design innovation and process improvement to enhance marketing effectiveness and brand perception.
• Manage design project timelines, prioritize tasks, and allocate resources effectively in alignment with marketing sprints and key business objectives.
• Ensure all creative outputs adhere to brand standards, accessibility guidelines, and marketing best practices.
• Engage in continuous learning regarding emerging design trends, tools, and consumer behavior to inform creative strategies and maintain a competitive edge.

📝 Enhancement Note: The responsibilities have been expanded to detail the specific actions involved in leading design projects, managing brand identity, and collaborating with other departments. The inclusion of "demand generation campaigns" and "sales enablement" highlights the revenue-generating aspect of this design leadership role.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field is typically expected for a lead role, though equivalent practical experience will be considered.

Experience: Minimum of 3 years of experience leading large-scale design projects, with a strong emphasis on B2B marketing environments. Experience in managing and mentoring a creative team, including conducting performance reviews and providing constructive feedback, is essential.

Required Skills:

• Proven expertise in graphic design principles and execution across various media (digital, print).
• Proficiency in industry-standard design software: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with AI image generation tools for creative exploration and asset creation.
• Demonstrated ability in developing and evolving brand identities, ensuring visual consistency and impact.
• Familiarity with video production workflows and the creation of visual assets for video content.
• Experience in designing for demand generation advertising campaigns and digital marketing channels.
• Exceptional communication skills, both written and verbal, with a strong command of English.
• Proven ability in stakeholder management, effectively collaborating with and presenting to cross-functional teams.
• Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience with motion graphics and animation software (e.g., After Effects).
• Understanding of UX/UI design principles and their application in marketing materials.
• Familiarity with A/B testing design variations for optimization.
• Knowledge of web design principles and how design integrates with web development.
• Experience in cybersecurity or technology-related industries.

📝 Enhancement Note: The "Experience" section has been detailed to reflect the "5-10 Years" AI-derived level, specifying the need for leadership and B2B context. Preferred skills have been added to provide a more complete picture of an ideal candidate profile in a tech-forward company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a diverse range of high-impact design projects, with a clear emphasis on B2B marketing collateral and brand identity development.
• Case studies that detail the design process, from initial brief and concept development through to final execution and measurable results.
• Examples of visual solutions that effectively translated business objectives into compelling creative outcomes.
• Demonstrations of brand guideline implementation and consistency across multiple marketing channels.
• Evidence of leading design initiatives and collaborating with cross-functional teams.

Process Documentation:

• Showcase examples of how you have documented and optimized design workflows, including project briefs, feedback loops, and approval processes.
• Present methodologies used for maintaining design quality and consistency across a portfolio of brands.
• Illustrate experience with project management tools and how they are utilized to track design tasks, timelines, and resource allocation.
• Provide insights into how you incorporate user feedback and data analytics into the design iteration process.

📝 Enhancement Note: This section is crucial for operations roles. The requirements are tailored to emphasize process, documentation, and measurable impact, which are key indicators of an operations-minded candidate. The focus is on demonstrating how a candidate manages creative processes, not just the final output.

💵 Compensation & Benefits

Salary Range:

• Gross Salary: 4200 - 5300 EUR per Month.
• This range is competitive for a Lead Graphic Designer role in Lithuania, reflecting the responsibilities of leading a team, managing multiple brands, and contributing to a fast-paced B2B technology environment. The salary reflects the required experience level and the strategic importance of design in Nord Security's marketing efforts.

Benefits:

• Premium Healthcare: Private health insurance providing comprehensive coverage.
• Physical Well-being: 24/7 gym access, onsite and online workouts, and expert consultations.
• Mental & Emotional Health: Free psychologist consultations, dedicated mental health events, and premium access to wellness apps (Calm, Headspace, Mindletic).
• Learning & Growth: Extensive training programs (online and offline), mentorship, and career-switch opportunities.
• Work-Life Flexibility: Hybrid work model (3 office days, 2 WFH), with an additional "Work from anywhere" option for creative rejuvenation.
• Time Off: Additional vacation days, extra sick leave, and special occasion/parenting leave.
• Special Treats: Gifts and recognition for birthdays, anniversaries, weddings, and new family members.
• Company Culture: Engaging company events, team-building activities, and legendary annual "Workation" getaway abroad.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. The hybrid model and "work from anywhere" policy offer flexibility in how and where these hours are fulfilled, while maintaining core team collaboration during designated office days.

📝 Enhancement Note: The salary range provided by the input data has been contextualized for the Lithuanian market and the specific role. The benefits have been elaborated to highlight their value proposition for a design professional in a tech company, emphasizing well-being and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity Technology. Nord Security is a leader in online privacy and security solutions, operating in a rapidly evolving and highly competitive market. This context means a strong emphasis on innovation, data security, and user trust.

Company Size: Nord Security is a significant player in the tech industry, with a growing global presence. This size implies a structured yet dynamic environment, offering opportunities for career advancement and cross-functional exposure, while also maintaining a degree of agility.

Founded: Nord Security was founded with a mission to protect users online. Its growth trajectory is marked by continuous product development and market expansion, fostering a culture of ambition and forward-thinking.

Team Structure:

• The B2B Marketing team is a key driver for Nord Security's business expansion, comprising specialists in various marketing disciplines.
• This Lead Graphic Designer role reports into a Marketing Director or Head of Marketing, overseeing a team of graphic designers.
• Close collaboration is expected with Product Marketing, Sales Enablement, Web Development, and broader Marketing teams, requiring strong interdepartmental communication and alignment.

Methodology:

• Data-driven decision-making is paramount, influencing both product development and marketing strategies.
• Emphasis on agile methodologies for rapid iteration and response to market changes.
• A culture of continuous improvement and learning, encouraging experimentation and knowledge sharing.

Company Website: https://nordsecurity.com/

📝 Enhancement Note: The company culture has been inferred from the industry (cybersecurity) and the description of Nord Security as a leader. The emphasis on "B2B Marketing team" and specific brands (NordLayer, NordPass, NordStellar) provides context for the design team's operational focus.

📈 Career & Growth Analysis

Operations Career Level: This is a Lead-level position, signifying a transition from an individual contributor to a role with significant leadership and strategic influence. It requires not only advanced design skills but also the ability to manage people, processes, and creative output for multiple brands.

Reporting Structure: The Lead Graphic Designer will report to a senior marketing leader (e.g., Marketing Director) and will directly manage a team of graphic designers. This structure involves both upward communication of strategy and progress, and downward guidance and development for the design team.

Operations Impact: The design output from this role directly impacts brand perception, customer acquisition, and sales enablement. High-quality, strategically aligned visuals are critical for effective demand generation, lead conversion, and overall B2B market penetration, ultimately contributing to revenue growth.

Growth Opportunities:

• Leadership Development: Opportunities to hone management skills, lead larger teams, and potentially take on broader creative direction responsibilities.
• Specialization: Deepen expertise in specific areas such as B2B visual branding, demand generation creative strategy, or emerging visual technologies.
• Cross-Functional Exposure: Gain deeper insights into product development, sales strategies, and overall business operations, enabling a more holistic understanding of the company's GTM strategy.
• Industry Impact: Contribute to the visual narrative of leading cybersecurity products, shaping how businesses perceive and interact with essential security solutions.

📝 Enhancement Note: This section focuses on the career trajectory associated with a Lead role in a creative operations context, highlighting the shift towards management and strategic impact.

🌐 Work Environment

Office Type: The company offers a "next-gen Cyber City office" with modern amenities, suggesting a vibrant and collaborative workspace designed for innovation and employee well-being. It is not a traditional, sterile corporate environment.

Office Location(s): The role is available in Kaunas and Vilnius, Lithuania, offering candidates flexibility in their primary work location within the country.

Workspace Context:

• Collaborative Hub: The office is designed with modern meeting rooms and engaging spaces to foster collaboration among team members.
• Tooling & Technology: Expect access to up-to-date design software and technology, including Figma, Adobe Creative Suite, and AI image generation tools.
• Team Interaction: The hybrid model (3 office days) ensures regular face-to-face interaction with the design team and other marketing colleagues, promoting team cohesion and spontaneous idea exchange.

Work Schedule: A hybrid work model is standard, requiring 3 days in the office and allowing 2 days of remote work. Additionally, there's an option to "Work from anywhere" for creative rejuvenation, demonstrating a strong commitment to employee flexibility and autonomy.

📝 Enhancement Note: The description of the office as a "Cyber City" and the emphasis on employee well-being and flexibility paint a picture of a progressive, modern workplace conducive to creative operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.
• Hiring Manager Interview: Discussion focused on leadership experience, B2B design strategy, and team management capabilities. This stage will likely involve case study discussions.
• Design Challenge/Portfolio Review: A practical exercise or in-depth presentation of your portfolio, assessing your problem-solving skills, design execution, and ability to articulate your creative process and rationale. Expect questions on how you've driven design impact.
• Cross-Functional Interview: Meeting with key stakeholders from Sales, Product, or other Marketing teams to evaluate collaboration skills and understanding of business objectives.
• Final Interview: Typically with senior leadership to discuss cultural fit, long-term vision, and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Showcase B2B projects prominently, highlighting your experience with multiple brands and demand generation campaigns.
• Tell the Story: For each project, clearly articulate the challenge, your role, the process, your design decisions, and the measurable outcomes or impact. Use bullet points for clarity.
• Demonstrate Leadership: Include examples where you led design initiatives, mentored others, or influenced creative direction.
• Tool Proficiency: Briefly mention the tools used (Figma, Adobe Suite, AI tools) and how they facilitated your work.
• Brand Consistency: If possible, show how you've maintained or developed brand consistency across different assets.

Challenge Preparation:

• Be ready to discuss how you would approach a typical B2B marketing design challenge, such as creating a campaign for a new product launch or rebranding a specific segment.
• Practice articulating your design rationale clearly and concisely, focusing on how your design choices support business goals.
• Prepare questions about the team's current design challenges, strategic priorities, and how design contributes to Nord Security's overall GTM strategy.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their qualifications and prepare for the specific stages of an interview process for a lead creative operations role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and interface design. Expect to lead its use for UI/UX elements within marketing materials and potentially for collaborative brand guideline development.
• Adobe Creative Suite: Comprehensive suite including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print collateral, presentations). Mastery is expected for high-quality output.
• AI Image Generation Tools: Proficiency in tools like Midjourney, DALL-E, or similar platforms for conceptualization, asset creation, and exploring novel visual styles.

Analytics & Reporting:

• While not directly a design tool, understanding how design impacts key metrics (e.g., conversion rates, engagement) is crucial. Familiarity with analytics platforms (e.g., Google Analytics) to interpret performance data related to visual assets is beneficial.

CRM & Automation:

• Understanding how design assets are utilized within CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Marketo, Pardot) for campaign execution is advantageous. This includes knowledge of asset dimensions, file types, and integration best practices.

📝 Enhancement Note: The tools listed are specific to graphic design and creative operations, with an emphasis on modern, collaborative, and AI-integrated software, reflecting current industry standards.

👥 Team Culture & Values

Operations Values:

• Innovation & Excellence: A drive to push creative boundaries and consistently deliver high-quality, impactful design solutions that set Nord Security apart.
• Collaboration & Transparency: Open communication and active teamwork across departments to ensure design efforts are aligned with broader business objectives.
• Data-Driven Creativity: Utilizing insights from performance data and user behavior to inform design decisions and optimize creative strategies for maximum effect.
• Efficiency & Agility: A commitment to streamlined design processes and adaptability to meet the demands of a fast-paced technology market.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with marketing, sales, and product teams to understand their needs and translate them into effective visual assets.
• Constructive Feedback Culture: Encouraging open and honest feedback within the design team and with stakeholders to foster continuous improvement.
• Knowledge Sharing: Promoting a culture where designers share best practices, new techniques, and insights to elevate the entire team's capabilities.

📝 Enhancement Note: The values are inferred to align with a leading cybersecurity company focused on innovation, data security, and growth, and how these might translate to a creative operations team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing distinct visual identities and creative needs for NordLayer, NordPass, and NordStellar simultaneously, ensuring each brand's unique position.
• Pace of Innovation: Keeping up with rapid advancements in design tools (especially AI), marketing technologies, and evolving consumer expectations in the competitive cybersecurity landscape.
• Stakeholder Alignment: Navigating diverse opinions and requirements from various departments (Sales, Product, Marketing) to deliver designs that satisfy multiple needs.
• Measuring Design ROI: Quantifying the direct impact of design efforts on key business metrics, such as lead generation, conversion rates, and brand engagement.

Learning & Development Opportunities:

• Advanced Design Specialization: Opportunities to deepen expertise in areas like motion graphics, advanced UI/UX for marketing, or AI-driven design workflows.
• Leadership Training: Access to management and leadership development programs to enhance team management and strategic planning skills.
• Industry Exposure: Participation in design conferences, webinars, and workshops focused on marketing, branding, and technology trends.
• Mentorship Programs: Guidance from senior leaders within Nord Security to navigate career growth and strategic challenges.

📝 Enhancement Note: Challenges are framed to reflect common issues in lead creative roles within tech companies, emphasizing process and stakeholder management. Growth opportunities are aligned with career progression in creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a significant design project from concept to completion. What were the key challenges, and how did you measure its success?" (Focus on process, leadership, and outcomes.)
• "How would you approach developing a cohesive visual identity for three distinct B2B brands within the cybersecurity sector?" (Assess strategic thinking and brand management.)
• "Imagine a scenario where the sales team requests urgent creative assets that contradict the current brand guidelines. How would you manage this situation?" (Evaluate stakeholder management and process adherence.)

Company & Culture Questions:

• "What excites you about Nord Security's mission and its role in the cybersecurity industry?" (Showcase research and genuine interest.)
• "How do you foster a collaborative and inclusive design culture within a team?" (Reflect on team dynamics and leadership style.)
• "How do you stay updated on the latest design trends, particularly those relevant to B2B technology marketing?" (Demonstrate proactive learning.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by brand or by project type (e.g., Brand Identity, Demand Gen Campaigns, Website Assets).
• Quantify Achievements: For each case study, clearly state the objective, your specific role, the process, the tools used, and the quantifiable results (e.g., "Increased landing page conversion by X%", "Improved brand recall by Y%").
• Highlight Leadership: If applicable, point out projects where you led a team, mentored junior designers, or managed client/stakeholder relationships.
• Engage and Discuss: Be prepared to walk through your thought process, explain your design decisions, and answer detailed questions about your work.

📝 Enhancement Note: Interview questions are tailored to assess both creative and operational competencies expected of a Lead Graphic Designer in a B2B tech environment.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided Lever.co link.
• Portfolio Customization: Ensure your portfolio prominently features B2B design examples, particularly those demonstrating brand identity development and demand generation campaign assets.
• Resume Optimization: Tailor your resume to highlight leadership experience, team management, proficiency in Figma and Adobe Creative Suite, and any experience in the cybersecurity or SaaS industry. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, leadership style, and how you measure design impact. Prepare specific examples for behavioral and situational questions.
• Company Research: Familiarize yourself with Nord Security, NordLayer, NordPass, and NordStellar. Understand their market position, target audiences, and current visual communication strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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