Lead Designer

📍 Job Overview

Job Title: Lead Designer

Company: Floowi (Client: Shopify Plus Certified Digital Agency)

Location: Weston, Florida, United States (Remote)

Job Type: Full-Time

Category: Creative Operations / Design Leadership

Date Posted: April 07, 2026

Experience Level: Mid-Senior Level (4+ years)

Remote Status: 100% Remote (LATAM only)

🚀 Role Summary

• Lead the design and execution of data-driven email campaigns and automated flows for a portfolio of eCommerce brands, focusing on engagement and conversion.

• Drive brand consistency and elevate visual identity across all creative assets, including client-facing presentations and digital content.

• Foster a culture of design excellence through mentoring junior designers and contributing to the development of robust internal design operations and workflows.

• Collaborate cross-functionally with retention marketing, strategy, and client success teams to deliver impactful eCommerce growth solutions.

• Leverage motion design skills to enhance user experience and engagement within email marketing channels.

📝 Enhancement Note: While the role title is "Lead Designer," the responsibilities heavily lean into Revenue Operations and GTM strategy through the lens of design. The core focus on driving engagement, conversion, and brand consistency for eCommerce clients via email and automated flows positions this as a critical role within the Go-To-Market (GTM) and Revenue Operations functions, particularly concerning customer lifecycle marketing and retention. The emphasis on data-driven design and performance metrics further solidifies its operational impact.

📈 Primary Responsibilities

• Design and conceptualize visually compelling and strategically aligned email campaigns and automated customer journeys for a diverse range of Direct-to-Consumer (DTC) eCommerce brands.

• Develop and refine brand guidelines and visual identities for clients, ensuring all creative output adheres to established standards and enhances brand perception.

• Create high-impact, client-facing presentations and pitch decks that effectively communicate design strategies, campaign performance, and future recommendations.

• Integrate dynamic motion design elements, including GIFs and animations, into email deliverables using Figma plugins and Adobe After Effects to boost engagement and click-through rates.

• Provide direct mentorship, guidance, and quality assurance for junior designers, fostering their professional development and ensuring the highest creative output.

• Proactively identify opportunities to improve internal design processes, workflow efficiency, and tool utilization to enhance team productivity and creative output.

• Analyze key performance indicators (KPIs) related to email campaigns and automated flows, translating data insights into actionable design recommendations for continuous optimization.

• Collaborate closely with retention marketers, strategists, and account managers to ensure design strategies are aligned with overarching client business objectives and marketing goals.

📝 Enhancement Note: Given the client base (Shopify Plus certified agency) and the focus on DTC eCommerce, responsibilities will likely involve understanding and designing for various stages of the customer lifecycle, from acquisition to retention and loyalty. The emphasis on data-driven design and performance metrics suggests a need for understanding A/B testing principles and conversion rate optimization (CRO) within the email channel.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience, is highly recommended.

Experience: Minimum of 4 years of professional design experience, with a strong preference for candidates with a background in Direct-to-Consumer (DTC) brands or digital/eCommerce agencies.

Required Skills:

• Advanced proficiency in visual design principles, typography, color theory, and layout design, specifically applied to digital marketing and eCommerce.

• Expertise in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma, with a strong understanding of component-based design, variants, and auto-layout.

• Demonstrated experience in creating engaging motion design assets, including GIFs and animations, utilizing tools like Figma plugins and Adobe After Effects.

• Proven ability to manage multiple design projects simultaneously, prioritize tasks effectively, and consistently meet deadlines in a fast-paced agency environment.

• Strong understanding of user-centered design principles and their application to email marketing and eCommerce user experiences.

• Excellent communication and presentation skills, with the ability to articulate design concepts, strategic rationale, and performance insights to internal teams and clients.

Preferred Skills:

• Experience with Shopify Plus platform and its design considerations.

• Familiarity with email marketing platforms and their design constraints/capabilities.

• Understanding of A/B testing methodologies and data analysis for design optimization.

• Experience in developing and implementing design systems.

• Knowledge of SEO best practices as they relate to visual content and landing pages.

📝 Enhancement Note: The requirement for a portfolio demonstrating "high-quality email design work" is critical. Candidates should be prepared to showcase projects that highlight their ability to drive engagement, conversion, and brand consistency specifically within the email channel. Experience with data-driven design and measurable results will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4 years of design work, with a significant emphasis on email campaign design and automated flow visuals for DTC eCommerce brands.

• Demonstrations of brand development and visual identity application across various client projects.

• Examples of motion design assets (GIFs, animations) created for email marketing or digital campaigns.

• Case studies that detail the design process, strategic thinking, and quantifiable results (e.g., improved engagement, conversion rates, click-through rates) driven by design initiatives.

Process Documentation:

• Candidates are expected to articulate their personal design process and how they contribute to broader team workflows and process improvements.

• The ability to document and standardize design workflows, including the integration of motion design elements and client review cycles, will be assessed.

• Candidates should be prepared to discuss how they monitor performance metrics and use data to inform iterative design improvements within established processes.

📝 Enhancement Note: The portfolio is not just a showcase of aesthetics but a critical tool for demonstrating operational impact. Applicants should focus on articulating the "why" behind their design decisions, linking them directly to business objectives and measurable outcomes. This aligns with the operational focus of the role.

💵 Compensation & Benefits

Salary Range: Competitive salary in USD, commensurate with experience level and qualifications. Based on industry benchmarks and the specified requirements, a range of $70,000 - $100,000 USD annually is estimated for this Lead Designer role in LATAM, considering the remote nature and USD payment.

Benefits:

• Competitive salary paid in USD.

• Remote-first flexibility, allowing work from anywhere within LATAM.

• Monthly flexible benefits budget, in addition to salary, to be used for personal wellness, professional development, or other chosen expenses.

• Paid time off (PTO).

• Paid U.S. holidays.

Working Hours: Full-time, approximately 40 hours per week, aligned with Eastern Standard Time (EST) business hours.

📝 Enhancement Note: The salary estimate is based on research for Lead Designer roles requiring 4+ years of experience in digital/eCommerce design, with specialized skills in motion graphics and email marketing, particularly for remote positions paid in USD to professionals in LATAM. This range accounts for the competitive nature of attracting talent for U.S. companies and the specific skill set required. The flexible benefits budget offers a significant advantage for operations professionals seeking tailored support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Agency (eCommerce Growth, Shopify Plus Certified), Talent Solutions (LATAM to U.S. placement).

Company Size: Floowi operates as a talent solutions provider, connecting professionals with client companies. The client agency is likely mid-sized, typical for a Shopify Plus specialist serving emerging and established brands. This means a dynamic, often fast-paced environment with opportunities for direct impact.

Founded: Floowi focuses on connecting LATAM talent. The client agency's founding date is not specified but operates within the established eCommerce growth sector. This implies a focus on innovation and adaptation within the digital landscape.

Team Structure:

• The Lead Designer will be part of a design team within the client agency, likely reporting to a Design Team Lead or Creative Director.

• Collaboration will be extensive with a cross-functional retention team, including strategists, retention marketers, and account managers.

Methodology:

• The client agency emphasizes data-driven design and conversion rate optimization (CRO) for eCommerce brands.

• Workflows are likely agile, with a focus on iterative improvements based on performance metrics.

• Emphasis on building and maintaining strong client relationships through high-quality creative delivery and strategic consultation.

Company Website: https://floowitalent.com/ (Floowi), client agency website not directly provided but implied to be a Shopify Plus partner.

📝 Enhancement Note: The dual nature of Floowi (talent solutions) and the client agency (eCommerce growth) means the culture will blend the agility of a startup/growth-focused agency with the professional standards required to serve established brands. The remote-first aspect of Floowi and the EST alignment for the client suggest a culture that values independence, strong communication, and results.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant step into design leadership and operations. It's beyond a general designer role, requiring strategic thinking, project leadership, and team mentorship. It bridges creative execution with operational process improvement and GTM strategy support.

Reporting Structure: The Lead Designer likely reports to a Design Team Lead or Creative Director within the client agency. They will, in turn, mentor and oversee junior designers. Collaboration with strategists and retention marketers is key.

Operations Impact: The design output directly influences customer engagement, conversion rates, and brand perception for eCommerce clients. By optimizing email campaigns and automated flows, the Lead Designer plays a crucial role in driving customer lifetime value (CLV) and overall revenue growth for the agency's clients. Their work in improving internal design operations also contributes to the agency's overall efficiency and scalability.

Growth Opportunities:

• Vertical Growth: Potential to advance to Senior Lead Designer, Creative Director, or Head of Design within the agency.

• Skill Specialization: Deepen expertise in eCommerce design, motion graphics, or specific areas of customer lifecycle marketing.

• Process Improvement Leadership: Take on more responsibility for defining and implementing design operations best practices, workflow automation, and team training initiatives.

• Client Strategy Involvement: Grow into a more strategic advisory role, contributing to client business development and GTM strategy discussions from a design perspective.

📝 Enhancement Note: This role offers a unique blend of creative leadership and operational influence. For individuals looking to transition from pure execution to strategy and team management within a GTM context, this is a strong opportunity. The emphasis on process improvement and data-driven results aligns well with modern Revenue Operations career paths.

🌐 Work Environment

Office Type: 100% Remote. This role is fully distributed, allowing the candidate to work from any location within LATAM.

Office Location(s): While the company headquarters is listed in Weston, Florida, the role is remote and specifically restricted to LATAM.

Workspace Context:

• The work environment is digital and collaborative, relying heavily on online communication and project management tools.

• Expect a dynamic workflow involving tight deadlines, client feedback loops, and cross-functional team interactions.

• Access to design software and cloud-based collaboration platforms will be essential.

Work Schedule: Full-time, aligned with EST business hours. This means candidates should be prepared to work during the typical 9 AM - 5 PM EST workday, requiring flexibility for potential early morning or late afternoon meetings depending on their specific LATAM time zone.

📝 Enhancement Note: The remote-first nature combined with EST hours requires strong self-discipline, time management, and proactive communication skills. Candidates should ensure their home office setup is conducive to productivity and professional video conferencing.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and critically, the portfolio. Candidates must demonstrate experience in email design for DTC brands.

• Technical/Skills Assessment: Likely involves a design challenge or a deep dive into portfolio case studies to assess Figma, Adobe Creative Suite, and motion design proficiency.

• Cross-functional/Team Interview: Discussion with the Design Team Lead, Creative Director, and potentially key members of the retention marketing or strategy teams to evaluate collaboration style, mentoring approach, and strategic thinking.

• Final Interview: May involve higher-level stakeholders to assess cultural fit, leadership potential, and overall strategic alignment.

Portfolio Review Tips:

• Highlight Email & DTC: Ensure your portfolio prominently features high-quality email campaign designs and automated flow examples for eCommerce brands. Quantify results wherever possible.

• Showcase Process: Don't just show final assets; explain your design process, problem-solving approach, and how you incorporated data or user feedback.

• Motion Design Clarity: Clearly label and demonstrate your motion design work (GIFs, animations) and explain its purpose and impact.

• Brand Consistency: Provide examples of how you maintained or developed brand consistency across different deliverables.

• Leadership Examples: If possible, include examples of how you've mentored junior designers or contributed to process improvements.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating an email concept for a hypothetical DTC brand, or critiquing and improving an existing email flow.

• Practice articulating your design rationale clearly and concisely, linking it to business objectives like conversion and engagement.

• Familiarize yourself with common eCommerce customer journeys and email marketing best practices.

📝 Enhancement Note: The portfolio is the most critical component for this role. Candidates should curate it specifically for this application, emphasizing the most relevant work and clearly articulating their contributions and the impact of their designs. The "Lead" aspect means demonstrating not just design skill but also strategic thinking and the ability to elevate others.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, component-based design, prototyping, and collaboration. Proficiency with auto-layout, variants, and plugins is key.

• Adobe Creative Suite: Specifically Photoshop for image editing and manipulation, Illustrator for vector graphics, and After Effects for motion design (GIFs, animations).

• Email Marketing Platforms: Familiarity with the design capabilities and constraints of common platforms (e.g., Klaviyo, Mailchimp, ActiveCampaign) is beneficial, though not explicitly required.

Analytics & Reporting:

• Data Interpretation: Ability to understand and interpret performance metrics from email campaigns (open rates, click-through rates, conversion rates, revenue attribution).

• Presentation Tools: Proficiency in tools like Google Slides or PowerPoint for creating client-facing presentations and reports.

CRM & Automation:

• While not directly managing CRM or marketing automation systems, an understanding of how design integrates with customer journeys and automated flows is crucial. Familiarity with concepts like customer segmentation and personalization will be advantageous.

📝 Enhancement Note: Given the focus on "data-driven design" and "performance metrics," a candidate's ability to not only create visually appealing assets but also to understand how those assets perform and contribute to business goals will be highly valued. This bridges the gap between pure design and operational effectiveness.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, polished creative work that meets client expectations and drives results.

• Data-Driven Creativity: Utilizing performance data and user insights to inform design decisions and optimize creative output.

• Collaboration & Communication: Fostering a supportive and communicative team environment where ideas are shared freely, and feedback is constructive.

• Continuous Improvement: A proactive approach to identifying and implementing enhancements to design processes, workflows, and skill sets.

• Client Focus: A dedication to understanding and achieving client business objectives through strategic and impactful design solutions.

Collaboration Style:

• The role requires strong cross-functional collaboration with strategists, retention marketers, and account management teams.

• Expect a dynamic exchange of ideas, feedback, and strategic input to ensure design aligns with overall marketing goals.

• Mentoring junior designers involves a collaborative approach, providing guidance and support rather than just directives.

📝 Enhancement Note: The culture is likely one that values both individual high performance and strong teamwork. The remote nature necessitates clear communication protocols and a proactive attitude towards collaboration. The emphasis on client success and data-driven results indicates a results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Needs with Brand Consistency: Managing diverse client brands and their unique visual identities while maintaining high design standards and ensuring brand consistency across all deliverables.

• Data-to-Design Translation: Effectively translating complex performance data into actionable and impactful design improvements for email campaigns and automated flows.

• Remote Team Leadership: Leading and mentoring junior designers effectively in a fully remote environment, ensuring consistent quality and professional development.

• Pace of eCommerce: Keeping up with the rapid evolution of eCommerce trends, design best practices, and platform capabilities to provide cutting-edge solutions.

Learning & Development Opportunities:

• Advanced Motion Design: Opportunities to further develop expertise in animation and motion graphics for digital marketing.

• eCommerce Strategy Deep Dive: Gain deeper insights into customer lifecycle marketing, retention strategies, and conversion rate optimization within the eCommerce space.

• Design Operations Leadership: Develop skills in process optimization, workflow automation, and team management within a creative operations context.

• Client Advisory Skills: Enhance abilities in presenting strategic design recommendations and influencing client marketing strategies.

📝 Enhancement Note: This role presents a prime opportunity for a designer to grow into a leadership position with significant operational influence. The challenges are framed as opportunities for skill development and strategic advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign for a new DTC brand. How do you ensure brand consistency and drive conversions?" (Focus on process, strategy, and metrics).

• "How would you approach mentoring a junior designer who is struggling with understanding motion design principles?" (Focus on leadership, communication, and technical guidance).

Company & Culture Questions:

• "What interests you about working for an agency that partners with Shopify Plus brands?" (Demonstrate understanding of the client base and market).

• "How do you approach collaborating with non-designers (e.g., marketers, strategists) to achieve project goals?" (Highlight cross-functional collaboration skills).

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the client's challenge, your strategic approach, the design solution, and the measurable impact.

• Quantify Everything: Use data and metrics to demonstrate the success of your designs. If exact numbers aren't available, use estimations or proxies (e.g., "led to a significant uplift in engagement").

• Highlight Leadership: Point out instances where you guided junior designers, improved processes, or took initiative beyond standard design tasks.

• Be Prepared for Live Critiques: You might be asked to critique a live email or a design concept on the spot. Practice thinking aloud and articulating your feedback constructively.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, leadership potential, and an understanding of how design contributes to business operations and revenue generation. Emphasize quantifiable results and your process for achieving them.

📌 Application Steps

To apply for this Lead Designer position:

• Submit your application through the provided link on Floowi's TeamTailor platform.

• Curate your portfolio: Ensure it prominently features your strongest email design work for DTC brands, highlighting motion graphics and measurable results. Tailor it to showcase your leadership and process improvement capabilities.

• Optimize your resume: Clearly articulate your 4+ years of experience, focusing on skills relevant to eCommerce design, motion graphics, and agency/DTC environments. Use keywords from the job description.

• Prepare your portfolio walkthrough: Be ready to present and discuss your portfolio with confidence, focusing on the strategic rationale behind your design choices and their impact. Practice your storytelling.

• Research the client's work: If possible, research the types of brands the agency typically works with to understand their design aesthetic and business goals. This will help tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.