Lead Content Designer

📍 Job Overview

Job Title: Lead Content Designer Company: CVS Health Location: Work At Home - Illinois, Massachusetts, Connecticut, Rhode Island (United States) Job Type: FULL_TIME Category: Digital Product Operations / User Experience Design Date Posted: August 05, 2025 Experience Level: 10+ Years (Implied by "Extensive experience" and "7+ years experience" preferred) Remote Status: Fully Remote (Work At Home)

🚀 Role Summary

• Spearhead the strategic development and execution of user-centered content for member-facing digital health products, ensuring clarity, accessibility, and impact.
• Drive cross-functional collaboration with product management, UX design, research, engineering, and legal teams to integrate content strategy seamlessly into product lifecycles and optimize user journeys.
• Leverage UX research, data science, and competitive analysis to deeply understand user behaviors, identify opportunities for content enhancement, and reduce user friction.
• Lead and mentor junior content designers, foster best practices in content design and process improvement, and champion user advocacy within the product development process.

📝 Enhancement Note: This role is positioned within a large, established healthcare organization, implying a need for strong process adherence, regulatory awareness, and the ability to navigate complex stakeholder landscapes. The "Lead" title suggests significant autonomy and responsibility for driving strategic initiatives and team development, rather than purely execution. The focus on "member-facing digital health products" indicates a critical need for translating complex clinical and operational information into easily digestible and actionable content for consumers.

📈 Primary Responsibilities

• Translate complex clinical, operational, and regulatory concepts into compelling, clear, and actionable content for member-facing digital platforms, ensuring adherence to brand guidelines and accessibility standards.
• Conduct and leverage UX research, usability testing, and data science insights to inform content strategy, understand member behaviors, and identify opportunities for friction reduction and improved engagement.
• Develop and manage content ecosystems across multiple channels, devices, and user touchpoints, ensuring consistency and optimal user journeys throughout the member lifecycle.
• Lead collaborative efforts with designers, product managers, researchers, and engineering teams to define content requirements, influence product strategy, and optimize end-to-end user experiences.
• Provide guidance and priority setting for content design tasks, manage content reviews with diverse stakeholders (including legal and compliance), and iterate on content based on feedback and performance data.
• Mentor and guide junior content designers, fostering skill development and ensuring alignment with team objectives and organizational standards.
• Drive foundational projects aimed at enhancing content design processes, improving team workflows, and establishing best practices within the Pharmacy Services & Enterprise Technology experience team.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic content leadership, hands-on design execution, and team mentorship. The mention of "Pharmacy Services & Enterprise Technology experience team" suggests a focus on operational efficiency and system-level improvements alongside direct product content. The need to work with "legal" and "compliance" is a critical aspect for healthcare roles, requiring meticulous attention to detail and risk mitigation in content creation.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree preferred in fields such as Human-Computer Interaction (HCI), Information Architecture, Technical Writing, English, Journalism, or related disciplines.
• Extensive relevant work experience, academic projects, or certifications in user experience (UX) fields will also be considered.

Experience:

• Demonstrated ability to manage and improve business requirements through effective content strategy and design.
• Proven track record of successfully managing multiple, unrelated projects concurrently, demonstrating strong organizational and prioritization skills.
• Deep comfort and proficiency with UX and usability terminology, taxonomies, and methodologies, including Design Thinking and Human-Centered Design principles, for problem-solving and innovation.
• Adept at creating and maintaining structure and process within ambiguous environments, transforming complex challenges into clear, actionable plans.
• Proficiency in utilizing content inventories, audits, content frameworks, competitive analysis, and journey mapping to inform content strategy and design decisions.
• Skilled in collaborative negotiation, knowing when to partner, compromise, and when to advocate strongly for user needs and best practices.

Required Skills:

• Extensive experience utilizing design software such as Figma, Airtable, and Miro for content creation, organization, and collaboration.
• Expert-level command of the written English language, including advanced grammar, syntax, style, tone, and voice.
• Proven experience collaborating effectively across diverse disciplines, including UX Design, Design Operations, UX Research, Usability, Accessibility, Product Management, and Engineering.
• Experience in working with and improving business requirements to align content with product goals.
• Demonstrated ability to manage and deliver on multiple, unrelated projects simultaneously.
• Proficiency in UX and usability terminology, taxonomies, and Human-Centered Design methods.
• Comfort and skill in establishing process and structure within ambiguous situations.
• Knowledge of content strategy tools and techniques, including inventories, audits, frameworks, competitive analysis, and mapping.
• Strong interpersonal skills for effective collaboration, compromise, and user advocacy.

Preferred Skills:

• 7+ years of professional experience in UX Writing, UX Design, or Content Design.
• 3+ years of experience working within Agile and Lean UX software development methodologies, utilizing project management tools like Rally or Jira.
• 3+ years of experience designing and optimizing content for web and mobile application experiences.
• 5+ years of experience collaborating with internal teams such as experience designers, accessibility experts, and product managers. Prior experience with direct reports or mentorship of junior designers/creatives is a plus.
• 3+ years of experience in UX wireframing, creating UX flows, and shaping content for multi-disciplinary projects using prototyping software like Figma and Miro.
• Experience working within the healthcare, pharmacy, or other highly regulated industries (e.g., insurance, finance).
• Experience in behavior change marketing or applying behavior change principles.
• Familiarity with enterprise content management systems (CMS) such as Adobe Experience Manager, Contentful, or similar platforms.
• A portfolio showcasing digital product and/or service design, service design, or human-centered design projects.

📝 Enhancement Note: The "Required Skills" section highlights proficiency in key collaboration and content strategy tools, while the "Preferred Skills" indicate a strong preference for candidates with extensive experience in UX writing/design, Agile methodologies, and regulated industries like healthcare. The emphasis on mentorship and direct reports suggests leadership expectations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing digital products and/or services with a focus on user-centered design principles and human-centered design outcomes.
• Include case studies that clearly articulate the problem, the content design process, the solutions implemented, and the measurable impact on user experience and business objectives.
• Showcase proficiency in translating complex information (e.g., clinical, regulatory) into clear, accessible, and user-friendly content across various digital touchpoints.
• Present examples of how data, research, and user feedback were integrated into the content design process to drive iterative improvements and optimize user journeys.
• Highlight examples of process improvement initiatives or contributions to establishing new team processes or workflows.

Process Documentation:

• Ability to document and articulate content design processes, including user research synthesis, content strategy development, information architecture, content creation, and governance.
• Experience in developing and maintaining content frameworks, style guides, and content inventories to ensure consistency and quality across digital products.
• Demonstrate understanding of how to measure content effectiveness through UX metrics, A/B testing, and user feedback mechanisms, and use this data to refine processes.

📝 Enhancement Note: Candidates are expected to present a strong portfolio that not only demonstrates design skill but also a methodical, data-informed approach to content strategy and process improvement. The ability to articulate process and demonstrate measurable impact is crucial for this Lead role.

💵 Compensation & Benefits

Salary Range:

• Estimated Annual Base Salary: $82,940 - $182,549 USD
• This range reflects the base pay for the job grade. Actual offers will vary based on factors such as experience, education, geographic location, and other relevant considerations.
• This position is eligible for a CVS Health bonus, commission, or short-term incentive program, in addition to the base salary.
• An award target in the company’s equity award program is also included.

Benefits:

• Health & Wellness: Affordable medical plan options, wellness screenings, tobacco cessation programs, weight management programs, confidential counseling, and financial coaching.
• Retirement & Investment: 401(k) plan with company matching contributions, and an employee stock purchase plan.
• Time Off & Flexibility: Paid Time Off (PTO), flexible work schedules, family leave, and dependent care resources.
• Support & Development: Colleague Assistance Programs (CAP), tuition assistance, and retiree medical access.

Working Hours:

• Standard full-time work hours are anticipated to be 40 hours per week.
• Flexible work schedules are offered, providing adaptability for managing diverse project demands and personal needs.

📝 Enhancement Note: The provided salary range is broad, typical for a Lead role with significant experience and potential for bonus/equity. The extensive benefits package highlights CVS Health's commitment to employee well-being and financial security, which can be a significant draw for operations professionals seeking stability and comprehensive support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare / Retail Pharmacy / Health Solutions Company Size: Large Enterprise (Likely 50,000+ employees globally, based on common knowledge of CVS Health) Founded: 1963 (CVS) CVS Health is a diversified healthcare company with a significant presence in retail pharmacy, pharmacy benefit management (PBM), and health insurance. This industry context means the operations and content design must be highly compliant, ethical, and focused on consumer health and well-being. The scale of the organization implies structured processes, extensive resources, and opportunities for impact across a vast customer base.

Team Structure:

• The Lead Content Designer will likely be part of a broader Digital Product, UX, or Design team, potentially within the Pharmacy Services or Enterprise Technology divisions.
• The role involves reporting to a manager or director overseeing content design or digital product experience, with direct collaboration across product management, engineering, UX research, and accessibility teams.
• Cross-functional collaboration is emphasized, requiring strong relationships with various business units and subject matter experts to ensure content accuracy and alignment with strategic goals.

Methodology:

• The team likely employs Human-Centered Design and Design Thinking methodologies to ensure products and content meet user needs effectively.
• Agile and Lean UX principles are expected to guide the software development lifecycle, requiring adaptability and iterative feedback loops.
• Data-driven decision-making, informed by UX research, analytics, and A/B testing, is crucial for optimizing content and user experiences.

Company Website: https://www.cvshealth.com/

📝 Enhancement Note: Working in a large healthcare organization like CVS Health necessitates a strong understanding of user needs within a regulated environment. The emphasis on "Pharmacy Services & Enterprise Technology" suggests a focus on operational efficiency and user experience for both consumers and internal stakeholders.

📈 Career & Growth Analysis

Operations Career Level: Lead Individual Contributor / Team Lead This role represents a significant step up from a standard Content Designer role, requiring leadership in strategy, process, and mentorship. It sits at the senior individual contributor level, with potential for formal management responsibilities in the future.

Reporting Structure:

• The Lead Content Designer will report to a manager or director within the digital product or UX organization.
• They will work closely with Product Managers, UX Designers, UX Researchers, and Engineering leads, forming a core product team.
• Mentorship of junior content designers is a key aspect, indicating a leadership role within the immediate team.

Operations Impact:

• The role has a direct impact on the member experience, influencing how millions of consumers interact with CVS Health's digital products, manage their health, and access services.
• Effective content design can lead to increased user satisfaction, improved health outcomes, reduced support costs, and enhanced brand loyalty.
• By optimizing content and processes, the role contributes to the overall efficiency and effectiveness of the digital product development lifecycle.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in healthcare UX, content strategy for regulated industries, and advanced UX research methodologies.
• Leadership Development: Potential to move into formal management roles (e.g., Content Design Manager), lead larger initiatives, or specialize in specific product areas.
• Cross-Functional Exposure: Gain broad experience working with diverse teams across the organization, building a comprehensive understanding of the healthcare ecosystem.
• Process Innovation: Lead initiatives to refine and innovate content design processes, setting new standards for the team and organization.

📝 Enhancement Note: This Lead role offers a clear path for career progression within a major healthcare organization, moving from individual contribution to strategic leadership and team mentorship, with opportunities to specialize in a rapidly evolving digital health landscape.

🌐 Work Environment

Office Type: Fully Remote (Work At Home) Office Location(s): While the role is remote, it is specified for candidates residing in Illinois, Massachusetts, Connecticut, or Rhode Island, indicating potential state-specific compliance or team operational requirements.

Workspace Context:

• The remote work environment allows for flexibility and autonomy, enabling individuals to structure their workday to optimize productivity and collaboration.
• Expect a highly collaborative virtual environment, utilizing digital tools for communication, project management, and design.
• Access to CVS Health's digital collaboration platforms and potentially shared virtual workspaces will be standard.

Work Schedule:

• While a standard 40-hour work week is expected, the "flexible work schedules" benefit suggests adaptability in managing personal and professional commitments. This flexibility is crucial for operations roles that may require deep focus periods or collaboration across different time zones.

📝 Enhancement Note: The fully remote nature of the role requires strong self-discipline, excellent virtual communication skills, and the ability to manage time effectively without direct in-person supervision. The location restrictions for remote work might be due to tax, legal, or operational reasons for employing staff in those specific states.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter screen to assess basic qualifications, experience, and cultural fit.
• Hiring Manager Interview: Focus on experience with content design, leadership, process improvement, and ability to handle complex stakeholder relationships. Expect behavioral questions.
• Portfolio Review & Presentation: A critical stage where candidates present their work, demonstrating their process, problem-solving skills, and impact. This will likely include specific case studies related to digital products and user-centered design.
• Team/Cross-Functional Interviews: Interviews with peers (designers, product managers, engineers) to assess collaboration skills, technical understanding, and team integration potential.
• Final Interview: Potentially with a senior leader to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best demonstrate your skills relevant to this role (digital products, complex information, process improvement).
• Structure Your Case Studies: For each project, clearly outline:
  • The Challenge: What was the user problem or business goal?
  • Your Role: What specific contributions did you make?
  • The Process: Detail your approach – research, ideation, design, iteration, collaboration. Highlight how you used data and user feedback.
  • The Solution: Showcase the final content and design. Use visuals (screenshots, wireframes, flows).
  • The Impact/Results: Quantify outcomes with metrics (e.g., improved conversion, reduced error rates, increased task completion). If quantitative data isn't available, articulate qualitative impact.
• Highlight Leadership & Process: Emphasize any instances where you led projects, mentored others, or improved team processes.
• Be Prepared to Discuss Tools: Be ready to talk about your experience with Figma, Airtable, Miro, and any other relevant design or collaboration tools.
• Address Healthcare Context: If you have healthcare experience, highlight it. If not, be prepared to discuss how you'd approach content design in a regulated industry.

Challenge Preparation:

• Expect a potential design challenge or case study exercise. This might involve analyzing a piece of existing content, proposing improvements for a given scenario, or outlining a content strategy for a new feature.
• Focus on demonstrating your process, critical thinking, and ability to articulate your rationale clearly and concisely.
• Practice presenting your thoughts under timed conditions, simulating an interview scenario.

📝 Enhancement Note: The portfolio review is paramount. Candidates must be able to articulate their "why" and "how" for each project, demonstrating not just design output but strategic thinking, user advocacy, and process rigor.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (extensive experience required), Miro (for collaboration and ideation).
• Organization & Project Management: Airtable (used for content organization, audits, potentially project tracking).
• Collaboration Platforms: Likely Microsoft Teams, Slack, or similar for day-to-day communication.
• Product Management Software: Rally or Jira experience preferred for Agile workflow integration.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics) to understand user behavior and content performance.
• Experience with A/B testing platforms and methodologies to optimize content.
• Proficiency in creating dashboards or reports to communicate content effectiveness to stakeholders.

CRM & Automation:

• While not explicitly listed as primary for this role, understanding CRM principles and how content integrates with customer journeys managed within CRMs (like Salesforce, though not specified) can be beneficial.
• Knowledge of content management systems (CMS) such as Adobe Experience Manager, Contentful, or similar is preferred for managing digital content at scale.

📝 Enhancement Note: Proficiency in Figma is a core requirement. Experience with Airtable and Miro indicates a need for strong organizational and collaborative skills in managing complex content projects. Familiarity with Agile tools and CMS platforms is highly advantageous.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the member experience, ensuring content is clear, accessible, and helpful.
• Collaboration & Partnership: Fostering strong working relationships across diverse teams (product, design, engineering, legal) to achieve shared goals.
• Data-Driven Decision Making: Utilizing research, analytics, and testing to inform content strategy and measure impact.
• Process Improvement & Efficiency: Continuously seeking ways to optimize workflows, enhance team processes, and elevate the quality of content deliverables.
• Clarity & Simplicity: A dedication to making complex information easy to understand and actionable for all users.

Collaboration Style:

• Expect a highly collaborative and iterative work environment where feedback is actively sought and given.
• The team likely values open communication, constructive critique, and a shared responsibility for product success.
• Cross-functional collaboration is essential, requiring proactive engagement with various departments to ensure content alignment and buy-in.

📝 Enhancement Note: The culture emphasizes user advocacy, strong teamwork, and a methodical, data-informed approach to design and process. Candidates should be prepared to demonstrate these values in their interactions and portfolio.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be simplifying intricate clinical, financial, and regulatory information into easily understandable and actionable content for diverse member populations.
• Stakeholder Management: Navigating feedback and requirements from numerous stakeholders (legal, compliance, marketing, product, engineering) while maintaining a clear user-centered vision.
• Process Standardization: Establishing and refining content design processes within a large, established organization that may have legacy systems or workflows.
• Balancing Innovation with Compliance: Ensuring creative and user-friendly content solutions meet strict regulatory and brand guidelines.

Learning & Development Opportunities:

• Specialization in Healthcare UX: Deepen expertise in designing for health-related products, understanding user needs in this specific context.
• Leadership Skills: Develop mentorship, team leadership, and strategic planning capabilities.
• Process Optimization: Lead initiatives to improve content design workflows, tooling, and collaboration strategies.
• Industry Trends: Stay abreast of advancements in UX design, content strategy, and digital health technologies.
• Formal Training: Opportunities for certifications, workshops, and conferences related to UX, content strategy, and healthcare.

📝 Enhancement Note: This role offers significant opportunities for professional growth, particularly in navigating the complexities of the healthcare industry and developing leadership skills within a large corporate structure.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How would you approach developing a content strategy for a new feature aimed at improving medication adherence for members with chronic conditions?" (Focus on process, research, collaboration, and metrics.)
• Collaboration & Stakeholder Management: "Describe a time you had to gain buy-in from multiple stakeholders with conflicting priorities for a content project. How did you manage it?" (Emphasize communication, negotiation, and user advocacy.)
• Problem-Solving: "Imagine a scenario where user feedback indicates confusion with our digital pharmacy refill process. How would you diagnose the problem and propose content-driven solutions?" (Showcase your analytical and problem-solving approach, leveraging research and UX principles.)

Company & Culture Questions:

• Company Operations Culture: "Based on what you know about CVS Health and the healthcare industry, what do you see as the biggest challenges and opportunities for content design?" (Demonstrate your research and understanding of the company's context.)
• Operations Team Dynamics: "How do you typically collaborate with product managers and engineers? What makes a successful partnership?" (Highlight your preferred collaboration style and experience working in cross-functional teams.)
• Operations Impact Measurement: "How do you measure the success of your content design work? Can you provide an example of how you've used data to drive improvements?" (Focus on quantifiable results and data-driven decision-making.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation like a compelling story, guiding the interviewer through your process and the impact of your work.
• Show, Don't Just Tell: Use visuals extensively – screenshots, wireframes, prototypes, user flows – to illustrate your design decisions and outcomes.
• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your projects (e.g., improved task completion rates, reduced errors, increased user satisfaction scores). If quantitative data is unavailable, articulate the qualitative benefits clearly.
• Highlight Process & Rationale: Explain why you made certain decisions, referencing research, user feedback, and best practices.
• Address Ambiguity & Process Improvement: Be ready to discuss how you handle ambiguity and any contributions you've made to improving team processes or workflows.

📝 Enhancement Note: Prepare specific examples that showcase your ability to handle complexity, collaborate effectively, and demonstrate measurable impact. Focus on articulating your thought process and the strategic rationale behind your design decisions.

📌 Application Steps

To apply for this Lead Content Designer position:

• Submit your application through the official CVS Health careers portal via the provided URL.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating complex information translation, user-centered design for digital products, and any experience in regulated industries or process improvement. Select case studies that best showcase your leadership and collaboration skills.
• Resume Optimization: Update your resume to prominently feature keywords from the job description, such as "Content Design," "UX Research," "Figma," "Agile," "Human-Centered Design," and any healthcare-specific experience. Quantify achievements and responsibilities wherever possible.
• Interview Preparation: Practice articulating your portfolio projects using the STAR method (Situation, Task, Action, Result). Prepare answers to common behavioral and situational questions related to leadership, collaboration, and problem-solving in a UX context.
• Company Research: Thoroughly research CVS Health's mission, values, digital products, and recent news. Understand their approach to customer experience and healthcare innovation to align your responses with the company's strategic direction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.