Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Parachute Health

Location: New York, NY (Remote)

Job Type: Full-Time

Category: Marketing & Brand Design

Date Posted: 2025-11-18

Experience Level: 8-12+ Years

Remote Status: Fully Remote (Option to work in NYC office)

🚀 Role Summary

• Lead the visual identity and brand expression for Parachute Health across all external communications, including marketing campaigns, product storytelling, and customer outreach.

• Drive the execution and rollout of a recently completed brand strategy, ensuring consistent application of brand guidelines across all organizational touchpoints.

• Collaborate closely with Product Design to ensure seamless integration and cohesion between the external brand expression and the internal product design system (Canopy).

• Translate complex product workflows and features into clear, compelling visual narratives, including mockups, diagrams, animations, and videos, to enhance understanding and engagement.

• Partner with Growth Marketing and external agencies to develop impactful creative assets for digital advertising, social media, and other marketing channels to drive customer acquisition and expansion.

📝 Enhancement Note: This role is positioned as a Lead Brand Designer, indicating a senior-level individual contributor with significant responsibility for strategic brand execution and creative direction. The emphasis on "ownership" and "bridging marketing, product, and design" suggests a critical role in shaping the company's external perception and user experience narrative.

📈 Primary Responsibilities

• Brand Refresh Execution & Rollout:

  • Translate the completed brand strategy and guidelines into a comprehensive organizational rollout.
  • Partner with a web agency to oversee the delivery of the new parachutehealth.com website experience.
  • Develop core templates, presentation decks, one-pagers, and campaign assets to ensure consistent brand application internally and externally.

• Product Storytelling & UX-to-Marketing Integration:

  • Collaborate with Product Design and Product Marketing to refine the handoff from product design to customer-facing storytelling.
  • Create visual narratives (mockups, diagrams, animations, video) for product workflows and features to support launches, the Knowledge Base, and release communications.
  • Bring clarity and polish to visual documentation, ensuring all feature stories align with Parachute’s overarching platform narrative.

• Growth Marketing & Campaign Design:

  • Work with Growth Marketing and external agencies to create compelling campaign visuals and creative content for web, social media, and digital ads.
  • Design assets that effectively communicate Parachute’s impact to HME providers, clinicians, health systems, and payors, aiming to drive new customer acquisition and expansion.
  • Support webinar, field, and sales enablement programs with clear, on-brand visual materials.

• Brand Guideline Management:

  • Maintain and evolve Parachute’s brand guidelines, creative templates, and asset libraries.

• Creative Operations:

  • Establish and manage lightweight creative operations for efficient asset management, review processes, and iteration cycles.

• Strategic Improvement:

  • Collaborate with leadership to continuously enhance the visual communication of the company's story.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic oversight. The emphasis on "product storytelling" and "UX-to-Marketing Integration" suggests a need for a designer who can bridge technical product details with clear, customer-centric visual communication, a key requirement for B2B SaaS and healthcare technology companies.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of experience.

Experience: 8-12+ years of experience in brand or marketing design, with a strong preference for candidates with experience in B2B SaaS or healthcare technology sectors.

Required Skills:

• Visual Storytelling: Demonstrated ability to translate complex, technical product information into clear, compelling visual narratives for diverse audiences.

• Brand System Development & Execution: Proven experience in creating, maintaining, and rolling out comprehensive brand guidelines, templates, and creative assets.

• Design Software Proficiency: Expert-level command of Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Presentation Design: Strong skills in creating impactful presentations using tools like Google Slides or Canva.

• Cross-Functional Collaboration: Ability to effectively partner with Product Design, Product Marketing, Growth Marketing, and leadership teams.

• Campaign Design: Experience conceptualizing and executing creative for marketing campaigns across digital and potentially print channels.

• Asset Management: Understanding of principles and practices for managing creative assets efficiently.

Preferred Skills:

• Motion Graphics & Animation: Proficiency or experience with motion design tools (e.g., After Effects) to create dynamic visual content.

• Video Production/Editing: Experience in producing or editing video content for marketing or product communication.

• Web Design Collaboration: Experience working with web agencies or internal teams on website redesigns and user experience.

• Healthcare Technology/B2B SaaS Context: Familiarity with the unique design challenges and communication needs within these industries.

📝 Enhancement Note: The requirement for 8-12+ years of experience strongly suggests this role is for a senior individual contributor or potentially leading a small team in the future. Expertise in Figma and Adobe Creative Suite is a baseline expectation, with motion/video skills being a significant differentiator, aligning with the need for dynamic product storytelling.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Systems: Showcase examples of established or evolved brand identity systems, demonstrating a comprehensive approach to visual consistency across various applications.

• Product Storytelling: Include case studies or examples that illustrate how complex product features, workflows, or technical concepts were translated into easily understandable and engaging visual narratives (e.g., diagrams, explainer visuals, animated sequences).

• Creative Execution: Demonstrate a wide range of creative output across different mediums (digital ads, web assets, presentations, templates), highlighting strong design principles and brand adherence.

• Campaign Design: Present examples of successful marketing or growth campaign visuals, detailing the objective, target audience, and creative strategy employed.

Process Documentation:

• While not explicitly stated as a deliverable, the role implies a need to document and standardize design processes for asset creation, review, and brand guideline updates. Candidates should be prepared to discuss how they would establish or improve these processes.

• Experience in building "lightweight creative operations" suggests an ability to define and implement efficient workflows for managing creative assets and approvals.

📝 Enhancement Note: For a Lead Brand Designer role, the portfolio is paramount. It should not only display aesthetic quality but also strategic thinking, problem-solving for complex information, and the ability to drive consistent brand application. Demonstrating process-oriented thinking, especially around creative operations, will be a strong indicator of readiness for a lead role.

💵 Compensation & Benefits

Salary Range: $105,000 - $170,000 per year. Note: This range is provided by the company and may vary based on specific experience, qualifications, and location within the US, although the role is remote.

Benefits:

• Health & Wellness: Comprehensive Medical, Dental, and Vision Coverage.

• Financial Security: 401(k) Retirement Plan with potential company match (details not specified).

• Equity & Performance Incentives: Equity Incentive Plan and an Annual Company-Wide Bonus (up to 15% of salary).

• Work-Life Balance:

  • Flexible Vacation Policy.
  • Summer Fridays (5 additional Fridays off during summer, separate from PTO).

• Remote Work Support:

  • Monthly Internet Stipend.
  • Annual Home Office Stipend.
  • Co-Working Space Reimbursement.

• Professional Development: Annual stipend for education and development.

• Work Arrangement: Remote-First Company with the flexibility to work from the New York City office if desired.

Working Hours: Standard full-time hours are assumed, likely around 40 hours per week, with flexibility offered through the remote-first policy and specific benefits like Summer Fridays.

📝 Enhancement Note: The salary band is quite broad, reflecting the "Lead" title and the wide range of experience (8-12+ years) the company is considering. The benefits package is robust, particularly for a remote-first company, with strong incentives for performance and well-being. The inclusion of stipends for home office and internet, along with co-working reimbursement, indicates a commitment to supporting remote employees effectively.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / B2B SaaS

Parachute Health operates at the intersection of healthcare and technology, aiming to modernize post-acute care through its digital ordering platform. This industry context means the brand design must convey trust, efficiency, and innovation to a diverse set of stakeholders including HME providers, clinicians, health systems, and payors.

Company Size: Not specified, but Greenhouse ATS and the "Lead" role suggest a scaling startup or growth-stage company.

Founded: Not specified, but the company's focus on transforming a long-standing inefficient process implies a relatively modern establishment.

Team Structure:

• The Lead Brand Designer will likely report into a Marketing or Creative leadership role (e.g., Head of Marketing, Creative Director).

• Close collaboration is expected with Product Design (for system cohesion), Product Marketing (for feature storytelling), and Growth Marketing (for campaign execution).

Methodology:

• Data-Driven Storytelling: The company's mission to improve patient outcomes through efficiency implies a data-informed approach to marketing and brand communication. Visuals should clearly articulate the platform's impact and value proposition.

• Process Optimization: The core product addresses inefficiencies in healthcare logistics. The brand design should reflect this focus on streamlined processes and clear communication.

• User-Centric Design: Although primarily B2B, the ultimate impact is on patients. The brand expression needs to resonate with professional users while indirectly conveying the positive patient outcomes.

Company Website: parachutehealth.com

📝 Enhancement Note: The company's mission in healthcare technology is crucial. Brand design here isn't just about aesthetics; it's about building trust, simplifying complex processes, and communicating significant impact. The "Lead" title suggests autonomy and the opportunity to shape the brand's evolution within a growing company.

📈 Career & Growth Analysis

Operations Career Level: Lead Individual Contributor / Senior Designer

This role is positioned as a senior individual contributor, leading the brand design function for external communications. It requires a high degree of autonomy, strategic thinking, and execution capability. The "Lead" title implies mentorship and setting the creative vision, even without direct reports initially.

Reporting Structure: The Lead Brand Designer will likely report to a Director or VP level within Marketing or Creative. They will collaborate extensively with cross-functional teams, including Product Design, Product Marketing, and Growth Marketing.

Operations Impact: The Lead Brand Designer's impact is critical in shaping Parachute Health's market perception, driving customer acquisition, and ensuring brand consistency across all external touchpoints. Effective visual storytelling for complex products can significantly influence sales enablement, marketing campaign success, and overall brand equity.

Growth Opportunities:

• Leadership Development: Potential to grow into a Creative Director role or manage a growing design team as the company scales.

• Strategic Influence: Opportunity to significantly influence the company's brand strategy and visual direction.

• Industry Expertise: Deepen expertise in B2B SaaS and Healthcare Technology design challenges, becoming a subject matter expert.

• Skill Expansion: Develop skills in motion graphics, video production, and creative operations management.

• Cross-functional Impact: Gain broad exposure to product development, marketing strategies, and business operations.

📝 Enhancement Note: The "Lead" designation suggests this role is a stepping stone to management or a senior expert individual contributor path. The company's growth stage offers significant opportunities for an individual to make a substantial impact and grow their career alongside the organization.

🌐 Work Environment

Office Type: Remote-First Company with an optional New York City office.

This indicates a primary focus on remote work flexibility, with a physical office available for those who prefer or require an in-person environment for collaboration or focused work.

Office Location(s): New York City, NY.

The NYC office provides a hub for those in the area or for occasional in-person meetings and team events.

Workspace Context:

• Remote Flexibility: Employees receive stipends for internet, home office setup, and co-working spaces, supporting a productive remote work environment.

• Collaborative Tools: Expect to utilize various digital collaboration tools (e.g., Slack, Zoom, Figma, project management software) for seamless communication and workflow.

• Cross-functional Interaction: The role demands regular interaction with diverse teams, fostering a collaborative and dynamic work environment, even when remote.

Work Schedule: The company offers a flexible vacation policy and Summer Fridays, indicating a culture that values work-life balance. Standard full-time hours (approx. 40 hours/week) are expected, but the remote-first approach allows for greater autonomy in structuring the workday.

📝 Enhancement Note: The "Remote-First" policy with an optional NYC office is a key differentiator. It suggests a mature remote work infrastructure and a company culture that trusts employees to manage their time and productivity effectively, while still offering a physical space for connection when needed.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

2. Portfolio Review & Creative Discussion: A more in-depth interview with the hiring manager or a senior member of the creative/marketing team. This will involve a presentation of your portfolio, focusing on key projects related to brand systems, product storytelling, and campaign design. Expect to discuss your creative process, strategic thinking, and how you approach complex design challenges.

3. Cross-functional Interviews: Interviews with key collaborators from Product Design, Product Marketing, or Growth Marketing. These sessions will assess your ability to collaborate effectively, translate technical information, and align design with business objectives.

4. Final Round: Potentially a meeting with senior leadership to discuss strategic vision, cultural alignment, and overall fit for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your expertise in:

  • Brand evolution and guideline implementation.
  • Visualizing complex technical products or workflows.
  • Successful marketing campaign creative.
  • Demonstrating creative operations or process improvement.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, your creative solutions, and the measurable impact or outcome. Use visuals effectively to guide the narrative.

• Highlight Process: Be prepared to discuss your design process, your rationale behind key decisions, and how you iterate based on feedback. Show examples of wireframes, mockups, or early concepts if relevant.

• Showcase Tools: Clearly indicate the tools used (Figma, Adobe Suite, etc.) and your proficiency. If you have motion/video examples, ensure they are easily accessible and well-presented.

• Company Context: Tailor your presentation to Parachute Health's industry (Healthcare Tech/B2B SaaS) and mission. Emphasize how your skills can address their specific needs for clear, impactful visual communication.

Challenge Preparation:

• The company might provide a small design challenge or ask you to critique existing Parachute Health materials. Be prepared to think on your feet and articulate your reasoning clearly.

• Focus on demonstrating how you would apply brand guidelines, simplify complex information, or develop campaign concepts relevant to Parachute Health's target audience.

📝 Enhancement Note: The emphasis on "product storytelling" and "UX-to-Marketing Integration" means candidates should be ready to demonstrate how they bridge the gap between technical product details and clear, compelling external communications. A portfolio that includes case studies showing this translation will be highly advantageous.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Expected to be the primary tool for brand system implementation and potentially some product-related visuals.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • Photoshop: For image manipulation, creating digital assets, and mockups.
  • InDesign: For layout design of templates, one-pagers, and print materials.

Animation & Video (Preferred):

• Adobe After Effects: For motion graphics and animation.

• Video Editing Software (e.g., Adobe Premiere Pro): For producing and editing video content.

Presentation Software:

• Google Slides: For creating and delivering presentations.

• Canva: May be used for quick template creation or by other teams, so familiarity is a plus.

Creative Operations & Asset Management:

Collaboration & Project Management:

• Slack: For day-to-day communication.

• Zoom: For virtual meetings and presentations.

• Project Management Tools (e.g., Asana, Jira, Trello): Likely used for tracking design requests and project progress.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The "strong plus" for motion/video indicates a growing need for dynamic content, so candidates with these skills will be highly competitive. Understanding how to structure and manage creative assets efficiently is also key for a "Lead" role.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A focus on making a tangible difference in patient care through efficient technology. This translates to a need for designers who understand the "why" behind their work and can visually communicate positive outcomes.

• Collaboration: The role requires working closely with diverse teams, suggesting a culture that values teamwork, open communication, and shared success.

• Innovation: Operating in the healthcare tech space means a drive for new solutions and continuous improvement. Designers are expected to bring fresh ideas and embrace evolving visual trends.

• Clarity & Simplicity: Simplifying complex healthcare processes through technology requires clear, intuitive communication. This value should be reflected in the brand's visual language.

• Ownership & Accountability: As a "Lead" role, taking initiative, owning projects, and being accountable for outcomes is paramount.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with Product, Marketing, and potentially Sales teams, requiring strong communication and the ability to translate needs across disciplines.

• Feedback-Oriented: A healthy feedback loop is essential for design iteration and improvement. The culture likely encourages constructive criticism and collaborative problem-solving.

• Proactive Communication: Given the remote-first nature, proactive and clear communication is vital for keeping stakeholders informed and aligned.

📝 Enhancement Note: The company's mission in healthcare technology is central to its culture. Designers who can connect their work to improving patient outcomes and simplifying complex systems will likely resonate well. The "Lead" role implies a need for someone who can not only execute but also champion these values and foster a collaborative design environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Visualizing Complexity: Translating intricate post-acute care workflows and B2B SaaS features into easily understandable and visually appealing content for diverse audiences (clinicians, administrators, payors).

• Brand Consistency Rollout: Ensuring a newly refreshed brand is applied consistently and effectively across all touchpoints, from website to marketing collateral and internal templates, especially in a remote-first environment.

• Balancing Brand & Product: Maintaining a cohesive brand identity while collaborating closely with Product Design to ensure seamless integration with the in-product design system (Canopy).

• Creative Operations Management: Establishing and managing efficient processes for asset creation, review, and distribution without a large established team.

• Remote Collaboration: Effectively collaborating and driving creative vision across distributed teams, ensuring alignment and high-quality output.

Learning & Development Opportunities:

• Strategic Brand Leadership: Opportunity to significantly shape the brand's visual narrative and influence its strategic direction.

• Skill Enhancement: Potential to develop advanced skills in motion graphics, animation, and video production, which are listed as preferred.

• Industry Expertise: Gain deep knowledge of design challenges and best practices within the B2B SaaS and Healthcare Technology sectors.

• Process Improvement: Develop expertise in setting up and optimizing creative operations workflows.

• Cross-functional Exposure: Broaden understanding of product development, marketing strategies, and business operations through close collaboration.

📝 Enhancement Note: Tackling the challenge of "visualizing complexity" is key for this role. Candidates should be prepared to discuss specific strategies they've used to simplify technical information through design. The growth opportunities align well with a senior individual contributor role in a scaling company.

💡 Interview Preparation

Strategy Questions:

• "Walk me through your portfolio, focusing on projects that demonstrate your ability to translate complex technical concepts into clear visual narratives. How did you approach this challenge?"

• "Describe your experience in executing a brand refresh or rolling out new brand guidelines. What were the key steps and challenges?"

• "How do you ensure brand consistency across various marketing channels and product touchpoints, especially when collaborating with different teams?"

• "Tell me about a time you worked closely with Product Design or Product Marketing to translate product features into customer-facing visuals. What was the outcome?"

Company & Culture Questions:

• "Based on what you know about Parachute Health and the healthcare technology industry, how would you ensure our brand visuals convey trust and efficiency?"

• "How do you approach collaboration with cross-functional teams, particularly when working remotely?"

• "Describe your ideal work environment and how it fosters creativity and productivity."

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career and design philosophy. Then, dive into 3-5 curated case studies, dedicating 5-10 minutes per project.

• Narrative: For each project, clearly outline the objective, your specific role and contributions, the challenges faced, your design process and rationale, the final solution, and any measured results or impact.

• Visuals: Ensure your visuals are high-quality and clearly demonstrate your design skills. Use zoom-ins or annotations to highlight specific details or design decisions.

• Interactive Elements: If you have motion graphics or video examples, have them ready to play smoothly. Be prepared to discuss the technical aspects and creative intent.

• Q&A: Allocate ample time for questions. Be ready to articulate your thought process and defend your design choices with strategic reasoning.

📝 Enhancement Note: Candidates should prepare to speak extensively about their portfolio, emphasizing strategic thinking, problem-solving for complex information, and process-oriented approaches to creative operations. Understanding Parachute Health's specific industry and mission will be crucial for tailoring responses.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select 3-5 of your strongest projects that directly align with the requirements for brand system execution, product storytelling, and campaign design. Ensure your portfolio is easily accessible online (e.g., personal website, Behance, PDF).

• Tailor Your Resume: Highlight your 8-12+ years of relevant experience, emphasizing B2B SaaS or healthcare technology. Use keywords from the job description such as "Brand Design," "Visual Storytelling," "Figma," "Adobe Creative Suite," "Campaign Design," and "Creative Operations." Quantify achievements where possible.

• Prepare Your Presentation: Rehearse presenting your portfolio. Practice articulating your process, strategic rationale, and the impact of your work, especially for complex products. Be ready to discuss how you'd approach the challenges outlined in the job description.

• Research Parachute Health: Understand their product, mission, target audience, and current brand presence. Consider how you can contribute to their visual communication strategy and what initial ideas you might have to enhance their brand expression.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.