Landing Page Designer

📍 Job Overview

Job Title: Landing Page Designer (Performance Marketing & CRO)

Company: ElevenLabs

Location: Remote (Global - with optional hubs in Bangalore, Dublin, London, New York, San Francisco, Tokyo, Warsaw)

Job Type: FULL_TIME

Category: Marketing Operations / Growth Operations

Date Posted: 2025-09-18

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end lifecycle of performance marketing landing pages, from concept to launch and ongoing optimization.

• Leverage strong design and copywriting skills to create high-converting, on-brand landing pages that drive user engagement and lead generation.

• Utilize data analysis to identify performance trends, derive actionable insights, and inform iterative improvements for landing pages and the main website.

• Collaborate closely with marketing, product, and design teams to develop and execute comprehensive A/B testing strategies for enhanced user experience and conversion rates.

• Champion CRO best practices, ensuring speed, usability, and conversion-focused elements are integrated into all page designs.

📝 Enhancement Note: This role is positioned within the broader operations function, specifically supporting marketing and growth initiatives through conversion rate optimization (CRO). The emphasis on data-driven iteration, cross-functional collaboration, and ownership of the full page lifecycle indicates a strong operational focus on performance marketing efficiency and user journey refinement.

📈 Primary Responsibilities

• Ideate, design, develop, and launch high-performing landing pages for performance marketing campaigns, ensuring alignment with brand guidelines and conversion objectives.

• Write persuasive, conversion-focused copy for landing pages, optimizing headlines, calls-to-action, and body content to maximize engagement and lead capture.

• Conduct A/B tests on landing page elements (e.g., headlines, CTAs, layouts, copy, imagery) to continuously improve conversion rates and user experience.

• Analyze landing page performance data using analytics tools to identify key insights, understand user behavior, and translate findings into actionable recommendations for optimization.

• Partner with marketing and product teams to strategize, design, and implement A/B tests and optimization initiatives for the main company website, contributing to broader growth goals.

• Ensure all landing pages adhere to performance optimization best practices, including page speed, mobile responsiveness, and overall user experience (UX).

• Maintain a backlog of testing ideas and optimization opportunities based on performance data, user feedback, and market trends.

• Collaborate with engineering and design teams to implement new landing page features or website enhancements driven by optimization findings.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution (design, copy) and analytical rigor (data analysis, A/B testing), core tenets of effective Growth Operations. Ownership of the "full lifecycle" implies responsibility for technical implementation or close collaboration with development teams, common in operations roles that bridge creative and technical domains.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Design, Communications, Business, or a related field is preferred. Equivalent practical experience will also be considered.

Experience: 2-5 years of direct experience in landing page design, conversion rate optimization (CRO), or performance marketing roles.

Required Skills:

• Proven expertise in designing visually compelling and user-friendly landing pages that align with brand identity and drive conversions.

• Strong copywriting skills with a demonstrated ability to craft persuasive, benefit-driven messaging for marketing campaigns.

• Hands-on experience with landing page building tools such as Framer or Webflow.

• Proficiency in analyzing website and landing page performance data using tools like Google Analytics, Amplitude, or similar platforms.

• Experience in designing and executing A/B tests, including hypothesis generation, test setup, and results analysis.

• Excellent cross-functional collaboration and communication skills, with the ability to work effectively with marketing, product, and engineering teams.

Preferred Skills:

• Experience with marketing automation platforms and CRM systems.

• Familiarity with user research methods and tools (e.g., heatmaps, session recordings).

• Knowledge of HTML/CSS for minor adjustments or understanding of development requirements.

• Experience in a fast-paced, high-growth startup environment.

• Ability to manage multiple projects simultaneously and prioritize effectively in a remote setting.

📝 Enhancement Note: The requirement for Framer or Webflow strongly suggests a hands-on role where the designer is responsible for the actual build, not just the wireframing. The emphasis on "performance marketing" and "CRO" firmly places this within a growth operations context, requiring analytical skills beyond pure design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio showcasing a minimum of 3-5 high-impact landing page case studies, demonstrating a clear progression from problem identification to solution implementation and measurable results.

• Each case study should detail the specific conversion goal, the design and copy strategy employed, the A/B testing methodology, and the quantifiable impact on key performance indicators (KPIs) such as conversion rate, lead generation, or revenue.

• Examples of work that highlight strong visual design principles, effective copywriting, and user-centric design approaches.

• Demonstrations of experience with landing page builders (Framer, Webflow) and analytics tools, illustrating proficiency in both creation and performance analysis.

Process Documentation:

• Ability to document the process of landing page creation, testing, and optimization, including hypothesis formulation, experiment design, and analysis methodologies.

• Experience in creating clear and concise reports on landing page performance, highlighting key insights and actionable recommendations for stakeholders.

• Understanding of how to maintain version control or a system for managing multiple iterations of landing pages for testing purposes.

📝 Enhancement Note: For a role focused on performance and CRO, a portfolio is critical. It must demonstrate not just aesthetic design skills but also a data-driven approach to optimization, showing how designs directly impacted business outcomes. This is a key differentiator for operations roles.

💵 Compensation & Benefits

Salary Range: Given the company's valuation and rapid growth, and considering the mid-level experience required for a remote role in the UK/US/Poland, a competitive salary range is expected. Based on industry benchmarks for similar roles in these regions, a potential range could be between £50,000 - £75,000 per annum in the UK, or $70,000 - $100,000 per annum in the US, with adjustments based on specific location and candidate experience.

Benefits:

• Annual discretionary stipend towards professional development, supporting continuous learning in design, CRO, and marketing analytics.

• Annual discretionary stipend for social travel, fostering team cohesion and collaboration in a remote-first environment.

• Annual company offsite events for immersive team building and strategic alignment.

• Monthly coworking stipend for individuals not located near a company hub, ensuring a productive work environment.

• Opportunity to work with cutting-edge AI technology and contribute to a rapidly scaling, well-funded company.

• High-impact role with significant autonomy and direct influence on growth metrics.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. The remote-first nature offers flexibility in scheduling, though asynchronous communication and collaboration across different time zones will be key.

📝 Enhancement Note: The salary estimate is based on market research for similar remote roles in the UK and US, considering ElevenLabs' funding and industry position. The benefits provided are directly from the job description and highlight a focus on employee growth and team connection, which is attractive for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (Audio AI), Technology, SaaS. ElevenLabs is at the forefront of audio synthesis and generation, offering advanced AI solutions for voice and speech.

Company Size: Rapidly scaling, indicating a dynamic and evolving organizational structure. While specific employee numbers aren't provided, the Series C funding and global presence suggest a significant and growing team.

Founded: January 2023. This indicates a very young, agile, and innovative company culture driven by rapid product development and market penetration.

Team Structure:

• Teams are described as "lean autonomous teams" focused on "high-velocity" work.

• The role emphasizes autonomy and direct impact, suggesting a flat hierarchy where individuals are empowered to own their areas.

Methodology:

• "High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy." This points to an agile, iterative approach to product development and growth.

• "AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations." This signifies a deep integration of AI tools and thinking into all business functions, including operations.

• "Excellence everywhere: Everything we do should match the quality of our AI models." This highlights a commitment to high standards and quality across all aspects of the business.

Company Website: https://elevenlabs.io

📝 Enhancement Note: ElevenLabs' culture is characterized by speed, autonomy, and a commitment to excellence, driven by its AI-first approach. For an operations role, this means embracing rapid iteration, data-driven decision-making, and a proactive, self-sufficient work style. The emphasis on "impact not job titles" suggests a results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialist within the growth/marketing operations function. It's a mid-level position (2-5 years experience) focused on a specific, high-impact area: landing page performance and CRO. The individual will be an individual contributor responsible for a key growth lever.

Reporting Structure: While not explicitly stated, given the emphasis on autonomy and lean teams, this role likely reports into a Head of Marketing, Head of Growth, or a similar leadership position overseeing performance marketing functions. The direct collaboration with other departments suggests a matrixed or project-based reporting for specific initiatives.

Operations Impact: The Landing Page Designer has a direct and measurable impact on crucial business metrics. By optimizing landing pages for conversion, they will directly influence lead generation, customer acquisition costs (CAC), and ultimately, revenue growth. Their work is integral to the efficiency and effectiveness of marketing campaigns, making their contribution vital to the company's scaling efforts.

Growth Opportunities:

• Specialization Deepening: Opportunity to become a subject matter expert in CRO, A/B testing methodologies, and performance marketing design, potentially leading to senior or lead positions in these areas.

• Broader CRO Strategy: As the company grows, there will be opportunities to influence and expand CRO strategies beyond landing pages to the main website and other user touchpoints.

• Cross-Functional Leadership: Potential to lead cross-functional optimization projects, working with product management, engineering, and marketing to drive significant business impact.

• Mentorship: As the company scales, there may be opportunities to mentor junior designers or analysts entering the CRO and performance marketing space.

📝 Enhancement Note: The career path here is likely focused on deepening expertise within CRO and performance marketing, rather than moving into traditional management roles quickly. The "impact not job titles" ethos suggests growth will be measured by contribution and skill development rather than hierarchical advancement.

🌐 Work Environment

Office Type: The company operates on a "remote first" model, with optional in-person offices available in key global hubs (Bangalore, Dublin, London, New York, San Francisco, Tokyo, Warsaw). This provides flexibility for employees to choose their preferred working environment.

Office Location(s): Bangalore, India; Dublin, Ireland; London, United Kingdom; New York, New York, United States; San Francisco, California, United States; Tokyo, Japan; Warsaw, Poland.

Workspace Context:

• Flexibility: Employees can choose to work from home, utilize the coworking stipend, or work from one of the physical office locations. This caters to diverse working style preferences.

• Collaboration: The company facilitates connection through annual social travel stipends and company offsites, counteracting potential isolation in a remote setup. Cross-functional collaboration is integrated into the daily workflow.

• Tools & Technology: The environment is described as "AI first," implying access to and utilization of advanced AI tools and technologies to enhance productivity and results.

Work Schedule: While full-time (approx. 40 hours/week), the remote nature allows for a degree of flexibility in daily scheduling. However, effective collaboration across global time zones will require proactive communication and potentially some overlap with core business hours relevant to key markets or team members.

📝 Enhancement Note: The "remote first" approach with optional hubs is a significant factor. For operations professionals, this means a high degree of autonomy and trust, but also the need for strong self-management and proactive communication to stay connected and effective within a dispersed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a recruiter to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Discussion: A key stage where candidates present their portfolio, discussing their design process, CRO strategies, A/B testing experience, and the impact of their work. Expect detailed questions about specific projects.

• Skills Assessment/Challenge: Potentially a design or copy challenge, or a case study analysis focused on optimizing a given landing page scenario. This evaluates practical skills and problem-solving abilities.

• Cross-Functional Interviews: Meetings with team members from marketing, product, or design to assess collaboration skills, strategic thinking, and ability to integrate into the team.

• Final Interview: Likely with a senior leader to discuss overall fit, long-term vision, and alignment with company goals.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, the actions taken, and the measurable results. Use specific metrics (e.g., "increased conversion rate by 15%", "reduced bounce rate by 10%").

• Showcase Process: Walk through your thought process for each case study – how you identified the problem, brainstormed solutions, designed, tested, and iterated. Highlight your data analysis and interpretation skills.

• Highlight Collaboration: If possible, include examples of projects where you worked closely with other teams, demonstrating your ability to communicate and align on goals.

• Tailor to ElevenLabs: Research ElevenLabs' current landing pages and marketing efforts. Be prepared to discuss how your skills can specifically benefit their growth.

• Be Ready for Technical Questions: If you mention specific tools like Framer or Webflow, be prepared to discuss your proficiency and workflow within them.

Challenge Preparation:

• Understand CRO Fundamentals: Review key CRO principles, common A/B testing scenarios, and typical optimization strategies for landing pages.

• Practice Design & Copy: Be ready to sketch or outline ideas for a landing page based on a prompt, focusing on conversion drivers and brand consistency.

• Data Interpretation: Practice analyzing hypothetical performance data and formulating actionable insights and recommendations.

• Communication: Prepare to clearly articulate your reasoning, strategy, and proposed solutions in a concise and compelling manner, as if presenting to stakeholders.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio and practical application of design, copy, and CRO skills. Demonstrating a data-driven mindset and the ability to articulate the business impact of design choices will be crucial for success in this role.

🛠 Tools & Technology Stack

Primary Tools:

• Landing Page Builders: Framer, Webflow (essential for building and launching pages).

• Design Software: Figma, Sketch, Adobe Creative Suite (for visual design, wireframing, prototyping).

• Analytics & Tracking: Google Analytics, Amplitude, Mixpanel, Hotjar (for performance monitoring, user behavior analysis, heatmaps, session recordings).

• A/B Testing Platforms: Optimizely, VWO, Google Optimize (or in-built functionality within landing page builders).

Analytics & Reporting:

• Data Visualization Tools: Tableau, Looker, or similar (for creating dashboards and reports on landing page performance).

• Spreadsheet Software: Google Sheets, Microsoft Excel (for detailed data analysis and reporting).

CRM & Automation:

• CRM: HubSpot, Salesforce, or similar (understanding how landing pages feed into the CRM pipeline).

• Marketing Automation: HubSpot, Marketo, Mailchimp (for lead nurturing and email campaigns triggered by landing page submissions).

📝 Enhancement Note: Proficiency in landing page builders like Framer or Webflow is a hard requirement. Beyond design, strong analytical skills supported by tools like Google Analytics and A/B testing platforms are critical for the CRO aspect of the role, indicating a need for technically adept individuals in the operations team.

👥 Team Culture & Values

Operations Values:

• Excellence Everywhere: A commitment to high-quality output in all aspects of work, mirroring the quality of ElevenLabs' AI models. This translates to meticulous design, precise copy, and robust data analysis.

• High-Velocity & Rapid Experimentation: Embracing a fast-paced environment where quick iteration and experimentation are encouraged to drive continuous improvement. This requires adaptability and a proactive approach to testing.

• Impact Not Job Titles: Focusing on the tangible results and contributions an individual makes rather than their formal title. This fosters a results-oriented culture where initiative and output are valued.

• AI First: Leveraging AI tools and methodologies to enhance efficiency, quality, and speed across all business functions, including operations.

• Empowerment & Autonomy: Working within "lean autonomous teams" means individuals are trusted to manage their work and deliver results independently.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with marketing, product, and design teams is expected. This involves sharing insights, contributing to strategy, and aligning on optimization goals.

• Data-Driven Dialogue: Discussions and decisions are expected to be grounded in performance data and user insights, fostering a culture of objective analysis.

• Agile & Iterative: The team likely operates with agile principles, engaging in regular check-ins, feedback loops, and iterative development processes for landing pages and website enhancements.

📝 Enhancement Note: The core values emphasize a blend of high performance, rapid execution, and a data-centric approach, which are hallmarks of successful operations teams in high-growth tech companies. The "AI First" and "Impact" values are particularly relevant for operations roles aiming for strategic influence.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Iteration: The "high-velocity" environment means constantly designing, testing, and iterating, requiring efficient workflow management and the ability to adapt quickly to new data.

• Balancing Design & Performance: Effectively merging strong visual design and compelling copy with the technical demands of CRO and page speed optimization can be challenging.

• Data Interpretation Nuance: Translating raw performance data into clear, actionable insights that lead to meaningful improvements requires strong analytical skills and a deep understanding of user behavior.

• Remote Collaboration: Maintaining seamless communication and alignment with a globally distributed team requires proactive effort and strong virtual collaboration tools and practices.

Learning & Development Opportunities:

• CRO Specialization: Deep dive into advanced A/B testing techniques, multivariate testing, and conversion psychology.

• Tool Mastery: Gaining expertise in cutting-edge landing page builders and analytics platforms.

• Performance Marketing Strategy: Developing a comprehensive understanding of the broader performance marketing funnel and how landing pages contribute to overall campaign success.

• Cross-functional Exposure: Gaining insights into product development, marketing strategy, and user experience design by working closely with these teams.

• Industry Trends: Staying abreast of the latest trends in AI, web design, and conversion optimization.

📝 Enhancement Note: The primary challenges revolve around the high-speed, data-driven nature of the role. Growth opportunities are strongly tied to deepening expertise in CRO and performance marketing, areas critical for operations professionals seeking to make a significant impact.

💡 Interview Preparation

Strategy Questions:

• "How do you approach ideating and prioritizing landing page tests for a high-growth tech company?" (Focus on data-driven prioritization, understanding target audience, and alignment with business goals.)

• "Describe a time you used data analytics to significantly improve a landing page's conversion rate. What was your process, and what were the key metrics?" (Highlight your analytical process, tool usage, hypothesis formulation, and quantifiable results.)

• "How do you ensure your landing page designs are not only visually appealing but also optimized for speed and conversion?" (Discuss your understanding of UX best practices, page load optimization techniques, and the interplay between design and performance.)

Company & Culture Questions:

• "What interests you most about ElevenLabs and our mission in Audio AI?" (Show genuine interest in the company's product and vision.)

• "Given our 'AI first' and 'high-velocity' culture, how do you see yourself contributing and thriving in this environment?" (Align your working style with the company's values, highlighting autonomy, speed, and data-driven decision-making.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by case study, dedicating a slide or section to each project. Start with a brief overview, then detail the problem, your solution (design, copy, testing), the results, and key learnings.

• Quantify: For each case study, have clear metrics and KPIs ready to discuss. Show the "before" and "after" impact of your work.

• Process Focus: Be prepared to walk through your design process, from initial concept and wireframing to final implementation and analysis. Emphasize your data-driven approach.

• Tool Proficiency: Be ready to discuss your experience with Framer, Webflow, and analytics tools, and how you leveraged them to achieve results.

• Conciseness: Practice presenting your work efficiently, ensuring you cover the key aspects without exceeding time limits.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of creative talent, analytical rigor, and an understanding of business objectives. Be ready to defend your design choices with data and to articulate your process clearly.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Ashby link.

• Portfolio Preparation: Curate your portfolio to highlight 3-5 of your most impactful landing page design and CRO projects. For each, clearly outline the problem, your solution (design, copy, testing), the tools used (especially Framer/Webflow), and the quantifiable results (e.g., conversion rate lift).

• Resume Optimization: Tailor your resume to emphasize keywords relevant to landing page design, CRO, performance marketing, A/B testing, data analysis, and specific tools like Framer/Webflow. Quantify your achievements wherever possible.

• Interview Practice: Prepare to articulate your design process, your data analysis methodology, and your collaboration style. Practice presenting your portfolio and answering strategy-based questions related to conversion optimization.

• Company Research: Familiarize yourself with ElevenLabs' current product, website, and marketing efforts. Understand their mission and values to articulate your fit and interest effectively during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.