Junior Graphic Designer (Intern)

📍 Job Overview

Job Title: Junior Graphic Designer (Intern)

Company: Welcome Tomorrow

Location: Cape Town, Western Cape, South Africa

Job Type: FULL_TIME

Category: Creative & Media / Marketing Operations

Date Posted: 2026-04-16T12:38:48.37

Experience Level: 0-2 years

Remote Status: Hybrid (with Remote Work Options)

🚀 Role Summary

• This role is crucial for supporting the Creative Studio pillar, focusing on the production of high-impact creatives for paid media campaigns.

• The Junior Graphic Designer will manage the end-to-end ad creation process, ensuring timely delivery and alignment with client brand guidelines and performance marketing objectives.

• This position offers a unique opportunity to work at the intersection of creative design and data-driven performance marketing within emerging markets.

• The role involves deep dives into client industries and competitive landscapes to inform creative strategy and execution, directly contributing to client success metrics.

📝 Enhancement Note: While the title is "Junior Graphic Designer (Intern)", the responsibilities listed indicate a role that requires practical experience and a strong portfolio, suggesting it's more of an entry-level full-time position with intern-like mentorship and growth opportunities rather than a typical unpaid internship. The focus on performance marketing and client-facing responsibilities elevates this beyond a purely creative role into a hybrid marketing operations function.

📈 Primary Responsibilities

• Design and produce high-impact static, video, and User-Generated Content (UGC) creatives tailored for paid media campaigns across various platforms.

• Own and manage the project management of the entire ad creation lifecycle, from initial concept and creative research through to delivery and A/B testing.

• Conduct thorough audits of client brands and products to gain a deep understanding of their industry, target audience, and competitive positioning.

• Perform competitive research to identify market dynamics and draft creative best practices specific to each client's industry and target market.

• Collaborate closely with Performance Marketing, Mobile Growth, and Analytics teams to develop and execute creative concepts that align with brand guidelines and achieve measurable business objectives.

• Continuously research and identify new creative formats, hooks, scripts, and angles to ensure client campaigns remain innovative and effective.

• Participate in relevant tech events and customer training sessions to enhance personal skills and represent Welcome Tomorrow's expertise.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic insight, emphasizing the need for a candidate who can not only design but also understand the performance marketing context. The project management aspect suggests a need for organizational skills beyond pure design.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Digital Media, Marketing, or a related field is highly recommended.

Experience: 1-3 years of experience in a creative agency, freelance capacity, or in-house creative role, with demonstrable experience designing creatives for ad campaigns.

Required Skills:

• Mastery of design software: Figma and Adobe Photoshop.

• Strong understanding of core design principles: typography, color theory, and layout design.

• Knowledge of responsive and mobile-first design principles, critical for digital campaigns.

• Proven ability to develop and execute creative concepts aligned with brand guidelines and business objectives.

• Excellent project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.

• Strong analytical and problem-solving skills, particularly in understanding competitive landscapes and audience resonance.

• Effective communication and collaboration skills for working with cross-functional teams and clients.

• Basic proficiency in Google Suite (Sheets, Slides, Docs, Drive) for documentation and collaboration.

• Experience designing creatives specifically for paid advertising platforms such as Meta (Facebook/Instagram) Ads and Google Ads.

• A robust portfolio showcasing design and animation mindset and skills, with a focus on advertising effectiveness.

• Excellent interpersonal and relationship-building skills for maintaining strong client relationships.

• A keen sense of observation, sharp wit, and a strong feel for advertising trends and effectiveness.

• Understanding of performance-based marketing strategies and how creative impacts campaign results.

Preferred Skills:

• Experience with Notion, ideally Notion Essentials Certification.

• Prior experience working in a start-up or dynamic, fast-paced environment.

• Proficiency in Adobe After Effects or Adobe Illustrator.

• Experience in building basic motion design videos.

📝 Enhancement Note: The requirements emphasize a practical, results-oriented designer who understands the performance marketing ecosystem. The blend of design tools and marketing strategy knowledge is key. The "Bonus" skills point towards a growing need for motion graphics and project management tools like Notion.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong design and animation mindset, with a clear emphasis on creatives developed for paid media campaigns (e.g., Meta, Google Ads).

• Case studies demonstrating the ability to audit client brands and products, conduct competitive research, and translate these insights into effective communication angles.

• Examples of static, video, and UGC creatives, highlighting the impact and reasoning behind design choices.

• Demonstrations of understanding of responsive and mobile-first design principles in practice.

Process Documentation:

• The ability to document and explain the ad creation process, including creative research, design execution, and A/B testing methodologies.

• Understanding of how creative assets are integrated into broader performance marketing strategies and tracked for performance.

• Experience with or willingness to learn documentation tools like Notion for workflow management and knowledge sharing.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary tool to assess design skills, strategic thinking, and understanding of performance marketing applications. The emphasis on process documentation suggests a need for organized and systematic thinking.

💵 Compensation & Benefits

Salary Range: Based on the experience level (0-2 years), location (Cape Town, South Africa), and the nature of the role (internship-like but full-time with performance-based incentives), a competitive entry-level salary is expected. For a Junior Graphic Designer in Cape Town with 1-3 years of experience, a typical range could be ZAR 15,000 to ZAR 25,000 per month, potentially with an additional variable component based on performance.

Benefits:

• A human adventure in an ambitious and fast-growing company.

• Opportunity to join a team of top talents localizing advanced growth marketing techniques for emerging markets.

• A pleasant, stimulating, and challenging work environment.

• An attractive salary and an interesting variable component (performance-based).

• Premium Healthcare coverage.

• The possibility to work on side projects that benefit Welcome Tomorrow.

• High flexibility in work organization, including remote work options.

• Possibility of traveling overseas to meet clients and other team members.

Working Hours: The role specifies 40 hours per week, with high flexibility in the organization of work, including remote work. This suggests a focus on output and results rather than strict adherence to office hours.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for junior creative roles in South Africa and the specific benefits offered. The "attractive salary and an interesting variable" suggests a base salary plus performance-based bonuses. The flexibility in working hours is a significant perk for operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Performance Marketing / Advertising Technology, with a specific focus on emerging markets, particularly Africa. Welcome Tomorrow positions itself as a growth partner leveraging advanced techniques.

Company Size: The company was founded in 2021 and is described as "fast-growing," indicating a dynamic start-up environment. While specific numbers aren't provided, its rapid growth suggests a team that is expanding and likely composed of dedicated, skilled professionals.

Founded: Welcome Tomorrow was founded in 2021 by Maxime Calot. This recent founding date points to a modern, agile, and potentially less hierarchical organizational structure, common in tech start-ups.

Team Structure:

• The Creative Studio team works closely with Performance Marketing, Mobile Growth, and Tracking & Analytics pillars, indicating a highly integrated, cross-functional operational model.

• The role is described as working "with our team," suggesting a collaborative environment where contributions are valued.

Methodology:

• Data-driven strategies are central to Welcome Tomorrow's approach across all pillars.

• Systematic A/B testing is a core methodology for creatives and campaigns.

• A 360-degree vision of business success components is emphasized.

• Focus on localizing advanced growth marketing techniques for emerging markets.

Company Website: welcometomorrow.io

📝 Enhancement Note: The company culture is rooted in innovation, data-driven decision-making, and a mission to empower emerging markets with advanced digital marketing expertise. The start-up environment implies adaptability and a proactive approach.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level role (Junior Graphic Designer) positioned within the Creative Studio pillar of a performance marketing agency. It serves as a foundational role for individuals looking to build a career at the intersection of creative design and performance analytics.

Reporting Structure: The Junior Graphic Designer will likely report to a Creative Lead or Head of Creative within the Creative Studio. They will also collaborate extensively with teams across Performance Marketing, Mobile Growth, and Analytics, and will interact with clients directly.

Operations Impact: The role directly impacts client success by creating the visual assets that drive campaign performance (sales, leads). The ability to design impactful creatives and understand performance marketing principles is crucial for client retention and growth, contributing directly to Welcome Tomorrow's mission and revenue.

Growth Opportunities:

• Skill Specialization: Develop advanced skills in motion design, animation, and potentially UI/UX for mobile applications. Deepen expertise in performance creative best practices across various platforms.

• Career Progression: Advance from Junior Graphic Designer to Graphic Designer, Senior Graphic Designer, or Creative Lead within the Creative Studio. Opportunities may also exist to transition into related roles like Performance Marketing Specialist or Creative Strategist with further development.

• Leadership Potential: Gain experience managing creative projects, potentially leading smaller creative initiatives, and contributing to client strategy discussions, laying the groundwork for future leadership roles.

• Cross-Functional Learning: Exposure to performance marketing, mobile growth, and analytics provides a holistic understanding of digital marketing operations, enabling a broader career path.

📝 Enhancement Note: This role is designed as a growth opportunity, providing a solid foundation in performance-driven creative design within a rapidly expanding agency. The emphasis on learning and cross-functional exposure is a key differentiator for career development.

🌐 Work Environment

Office Type: The role is advertised as Hybrid, with the option for remote work. This suggests a flexible work model that combines in-office collaboration with remote flexibility. The company's mission to localize advanced techniques for emerging markets implies a potentially modern, tech-enabled workspace.

Office Location(s): Cape Town, Western Cape, South Africa. The hybrid nature allows for flexibility, but proximity to Cape Town may be beneficial for collaborative sessions or client meetings.

Workspace Context:

• Collaboration: The hybrid and remote options suggest a need for strong digital collaboration tools and practices. Expect regular virtual meetings and potential in-person team gatherings.

• Tools & Technology: Access to industry-standard design software (Figma, Photoshop) and project management tools (Notion) is expected. The company emphasizes data-driven approaches, so familiarity with analytics dashboards might be beneficial.

• Team Interaction: Opportunities for interaction will exist through virtual team meetings, project collaboration, and potentially in-person workshops or client site visits. The company culture values diversity and teamwork.

Work Schedule: While the standard is 40 hours per week, the "high flexibility in your organisation of your work, including remote work" indicates a focus on achieving objectives and delivering results rather than strict time-tracking. This autonomy is a hallmark of modern operations environments.

📝 Enhancement Note: The emphasis on hybrid and remote work, coupled with high flexibility, points to a modern, results-oriented work environment that trusts its employees to manage their time effectively while delivering high-quality creative output.

📄 Application & Portfolio Review Process

Interview Process:

• Screening Interview (15-30 minutes): An initial call to assess basic qualifications, cultural fit, and understanding of the role's core requirements. Be prepared to speak about your design background and interest in performance marketing.

• Technical Interview (with Hiring Manager): This interview will likely delve deeper into your design skills, software proficiency (Figma, Photoshop), and understanding of design principles. Expect questions about your creative process, problem-solving approaches, and experience with ad creatives.

• Leadership Interview (with CEO): A final interview to assess strategic thinking, cultural alignment with Welcome Tomorrow's mission and values, and long-term potential. This is an opportunity to demonstrate your understanding of the company's vision and how you can contribute.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your ability to create impactful creatives for paid media campaigns. Prioritize work that demonstrates understanding of brand guidelines, audience targeting, and performance objectives.

• Highlight Performance Context: For each project, clearly articulate the brief, your role, the creative strategy, the design process, and – if possible – the results or impact achieved. Even if direct metrics aren't available, explain why your design choices were made to drive specific outcomes.

• Showcase Versatility: Include examples of static ads, video creatives, and UGC if possible. Demonstrate proficiency in both Figma and Photoshop.

• Explain Your Process: Be ready to walk through your design workflow, including how you approach client audits, competitive research, and concept development.

• Animation/Motion Design: If you have bonus skills in After Effects or motion design, include relevant examples to showcase your broader capabilities.

Challenge Preparation:

• Creative Brief Exercise: You might be given a hypothetical client brief and asked to outline a creative concept or produce a sample creative. Focus on aligning your ideas with the client's objectives and target audience.

• Problem-Solving Scenarios: Be prepared to discuss how you would approach a creative challenge, such as low engagement on a campaign or a need to adapt a brand's identity for a new market. Emphasize your analytical and strategic thinking.

• Company & Industry Knowledge: Research Welcome Tomorrow's services, client portfolio, and mission. Understand the challenges and opportunities in emerging markets for digital marketing. Be ready to discuss your perspective on performance marketing and creative strategy.

📝 Enhancement Note: The interview process is structured to evaluate technical skills, strategic thinking, and cultural fit. A strong, well-articulated portfolio is critical for success, especially in demonstrating the connection between creative output and business results.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (Mastery required), Adobe Photoshop (Mastery required).

• Motion Design/Animation (Preferred): Adobe After Effects, Adobe Illustrator.

• Project Management & Collaboration: Notion (Ideally certified, strong preference), Google Suite (Sheets, Slides, Docs, Drive).

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for this role, but an understanding of how creatives integrate into marketing automation workflows and CRM systems is beneficial.

📝 Enhancement Note: Proficiency in Figma and Photoshop is non-negotiable. Notion experience is highly valued, indicating the company's reliance on this tool for internal operations and project management. Familiarity with ad platform analytics is crucial for understanding creative performance.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is driving actual business results through data-driven strategies. This means creatives must be designed with performance in mind.

• Innovation & Localization: Redefining growth partnerships in emerging markets by localizing advanced techniques. This fosters a culture of continuous learning and adaptation.

• Collaboration: Teams sit together, emphasizing integration between creative and performance marketing, suggesting a strong emphasis on cross-functional teamwork and communication.

• Curiosity & Observation: A permanent curiosity and sense of observation are valued, encouraging proactive learning and a keen eye for advertising trends and audience insights.

• Diversity & Inclusion: Welcome Tomorrow explicitly values diversity and treats all employees based on merit, qualifications, and talent.

Collaboration Style:

• Integrated Teams: Creative and performance marketing teams work in close proximity, fostering a collaborative and synergistic workflow.

• Data-Informed: Creative decisions are informed by data and analytics, requiring open communication and feedback loops between creative and analytical teams.

• Client-Centric: Strong interpersonal skills are needed to maintain customer relationships, implying a collaborative approach to client management and strategy development.

• Knowledge Sharing: The company's mission and start-up nature suggest a culture of sharing knowledge, best practices, and insights to drive collective growth.

📝 Enhancement Note: The company culture is a blend of entrepreneurial spirit, data-driven rigor, and a strong focus on client success through innovative, localized marketing strategies. Collaboration and continuous learning are key tenets.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: The primary challenge is designing visually compelling creatives that also achieve specific performance marketing objectives (e.g., conversions, engagement). This requires a nuanced understanding of both design aesthetics and data-driven marketing.

• Adapting to Diverse Client Needs: Working with various clients across different industries in emerging markets means adapting creative strategies and styles to diverse audiences and brand identities.

• Staying Ahead of Trends: The digital marketing landscape evolves rapidly. Staying current with new ad formats, platform algorithms, and creative best practices requires continuous learning.

• Project Management in a Fast-Paced Environment: Juggling multiple client projects, deadlines, and feedback loops in a start-up environment can be demanding, requiring strong organizational and time management skills.

Learning & Development Opportunities:

• Advanced Creative Techniques: Opportunities to learn and apply advanced motion design, animation, and video editing techniques.

• Performance Marketing Deep Dive: Gain in-depth knowledge of performance marketing strategies, A/B testing methodologies, and campaign optimization.

• Client Strategy Exposure: Develop skills in client communication, brand auditing, and creative strategy development by working closely with senior team members and clients.

• Tool Proficiency: Become an expert in industry-leading design and project management tools like Figma and Notion.

• Industry Exposure: Participation in tech events and customer trainings provides exposure to broader industry trends and networking opportunities.

📝 Enhancement Note: This role offers significant opportunities for growth by tackling the inherent challenges of performance-driven creative work within a dynamic agency setting. The focus on learning and development is a strong draw for ambitious junior professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-impact ad creative for a performance marketing campaign. How do you balance aesthetics with conversion goals?" (Prepare to walk through a case study, highlighting your strategic thinking.)

• "Imagine a client's campaign is underperforming. How would you, as a graphic designer, contribute to diagnosing the issue and proposing creative solutions?" (Focus on your analytical approach, understanding of A/B testing, and ability to translate data into creative actions.)

Company & Culture Questions:

• "What do you know about Welcome Tomorrow's mission to redefine growth partnerships in emerging markets? How does your design philosophy align with this?" (Research the company's website and values thoroughly.)

• "How do you approach collaboration with non-creative team members, such as performance marketers or data analysts?" (Highlight your communication skills and ability to translate creative ideas into terms understood by performance-focused colleagues.)

Portfolio Presentation Strategy:

• Storytelling: Don't just show images; tell the story behind each project. Explain the brief, your strategic approach, design decisions, and any measurable impact.

• Focus on Relevance: Highlight projects that align directly with the requirements of this role – paid media creatives, understanding of performance, and client-facing work.

• Demonstrate Tool Proficiency: Be ready to briefly discuss your workflow within Figma and Photoshop, and how you leverage their features.

• Conciseness: Be prepared to present your portfolio within a given timeframe, focusing on the most impactful pieces.

• Enthusiasm: Show passion for design and for Welcome Tomorrow's mission.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, an understanding of performance marketing, and a collaborative spirit. The portfolio is your primary tool to showcase these attributes.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to paid media campaigns (static, video, UGC). Tailor your case studies to highlight how your design decisions contributed to client objectives and performance metrics.

• Resume Optimization: Update your resume to clearly showcase your 1-3 years of experience, mastery of Figma and Photoshop, and any experience with performance marketing creatives or relevant tools like Notion. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, creative strategy, and problem-solving skills. Prepare to discuss your portfolio with confidence and enthusiasm, linking your work to business impact.

• Company Research: Thoroughly research Welcome Tomorrow's mission, values, services, and target markets. Understand how their "Creative Studio" functions within their performance marketing model and be ready to express why you are a good cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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