Junior Graphic Designer (all gender) - Print, Digital & Motion

📍 Job Overview

Job Title: Junior Graphic Designer (all gender) - Print, Digital & Motion

Company: TUI Cruises GmbH

Location: Hamburg, Germany

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: March 12, 2026

Experience Level: Junior (0-2 years)

Remote Status: Hybrid

🚀 Role Summary

• Support the creative team in the development and execution of visually compelling digital and print marketing collateral for the "Mein Schiff" brand.

• Create and edit motion graphics and video content for various digital platforms and onboard media, ensuring brand consistency and aesthetic appeal.

• Manage image post-production, including editing photos from shoots, destinations, and merchandise, adhering to defined visual standards.

• Collaborate closely with Brand Marketing and Commercial Departments to align design outputs with strategic campaign objectives and business goals.

• Maintain and evolve existing design concepts and Corporate Identity (CI) guidelines, ensuring all creative assets reflect the premium positioning of the brand.

📝 Enhancement Note: This role is positioned within a leading cruise provider, emphasizing the need for design professionals to understand and translate the premium segment's aesthetic and brand values into tangible creative assets. The "all gender" designation highlights TUI's commitment to diversity and inclusion.

📈 Primary Responsibilities

• Design and develop creative layouts for marketing campaigns, brochures, flyers, banners, and other print and digital media, ensuring strict adherence to Corporate Identity (CI) guidelines.

• Produce and edit engaging animation and video sequences for use across digital platforms, social media, and onboard cruise ship entertainment systems.

• Perform image retouching and color correction for photography from professional shoots, destination imagery, and merchandise, maintaining a consistent and high-quality visual look.

• Adapt and enhance existing design concepts, ensuring all creative output is contemporary, aesthetically sophisticated, and aligned with the premium brand image of "Mein Schiff."

• Prepare and verify print-ready PDF files, conducting technical checks to ensure optimal print quality and minimize production issues.

📝 Enhancement Note: The core responsibilities highlight a blend of traditional graphic design, digital content creation, and motion graphics, indicating a need for versatility. The emphasis on "premium brand" and "aesthetic sophistication" suggests a focus on high-quality design execution rather than just volume.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Proficiency in industry-standard design software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop.

• Competency in motion graphics and video editing software: Adobe After Effects, Adobe Premiere Pro.

• Familiarity with Microsoft 365 suite.

• Demonstrated understanding and practical application of AI-supported creative processes and tools.

• Strong aesthetic sensibility with an eye for modern, detail-oriented, and sophisticated design suitable for a premium brand.

• Excellent organizational skills with a structured and process-oriented approach to work.

Preferred Skills:

• English language proficiency.

• Experience within the travel or hospitality industry.

📝 Enhancement Note: The explicit exclusion of internships/student roles for the primary experience requirement indicates a preference for candidates who have already transitioned into a professional design capacity. The emphasis on AI tools suggests TUI is looking for forward-thinking designers who can leverage new technologies to enhance creative output and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive showreel or portfolio showcasing a range of motion graphics and video work, demonstrating technical skill, creative storytelling, and adaptability to different project types.

• Examples of digital media designs (e.g., banners, social media graphics) that highlight an understanding of online engagement and visual hierarchy.

• Print media design samples (e.g., brochures, flyers) that exhibit strong layout skills, typography, and brand consistency.

Process Documentation:

• Demonstrations of how design concepts were developed, including initial ideation, client feedback integration, and iterative refinement.

• Evidence of workflow management for design projects, including timeline adherence and task prioritization.

• Examples of technical preparation for print, including file setup, color management, and pre-press checks.

📝 Enhancement Note: The mandatory inclusion of a showreel/portfolio for motion work is a critical requirement, indicating that video and animation capabilities are a significant component of this role, beyond traditional graphic design. This suggests the company is investing in dynamic content creation.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Flexible working hours culture.

• Two mobile office days per week, offering a hybrid work arrangement.

• Generous annual leave entitlement of 30 vacation days.

• Attractive discounts on cruises with TUI fleets and other tourism offerings.

• Subsidized public transport ticket (ÖPNV-Ticket).

• Contribution towards a PLUXEE restaurant pass.

• Access to extensive social and health benefits, including:

  • JobRad (company bicycle leasing program).
  • On-site fitness studio.
  • Parent-child office facilities.
  • Corporate fitness cooperation with WELLPASS.
  • Internal yoga classes.
  • Massage services.
  • Company pension scheme (betriebliche Altersvorsorge).

Working Hours:

• Standard full-time working hours, expected to be approximately 40 hours per week, with flexibility offered through the hybrid work model and mobile office days.

📝 Enhancement Note: The comprehensive benefits package, particularly the travel discounts, on-site amenities like a fitness studio and yoga, and the emphasis on work-life balance (flexible hours, mobile days), are strong indicators of TUI's commitment to employee well-being and retention, especially for creative professionals. The salary is described as "market-competitive," suggesting it aligns with industry standards for a junior role in Hamburg.

🎯 Team & Company Context

🏢 Company Culture

Industry: Tourism & Hospitality (Cruise Line)

Company Size: Approximately 750 employees in Hamburg and Berlin, with a larger global TUI Group presence. The "Mein Schiff" fleet comprises eight ships, and TUI Cruises also manages the Hapag-Lloyd Cruises brand with five ships.

Founded: TUI Cruises GmbH was founded as a joint venture between TUI AG and Royal Caribbean Cruises Ltd. TUI AG has a long history in tourism, while Hapag-Lloyd Cruises boasts over 130 years of experience.

Team Structure:

• The Junior Graphic Designer will be part of a creative team within Brand Marketing, likely working alongside other designers, marketing specialists, and project managers.

• This role collaborates closely with various Commercial Departments, indicating a cross-functional team environment focused on driving business objectives through marketing efforts.

Methodology:

• Data-Driven Creativity: While creative in nature, the role emphasizes adherence to CI guidelines and collaboration with commercial departments, suggesting that design decisions are informed by brand strategy and business goals.

• Process Optimization: The requirement for "structured and process-oriented" work implies an emphasis on efficient workflows, clear communication, and timely delivery of creative assets.

• Guest-Centric Approach: The overarching company philosophy is "customer at every step," meaning all creative outputs should consider the guest experience and enhance their perception of the "Mein Schiff" brand.

Company Website: https://www.tuicruises.com/

📝 Enhancement Note: TUI Cruises operates in the premium segment of the cruise industry, demanding a high standard of visual communication that reflects luxury, quality, and a superior guest experience. The dual branding (Mein Schiff and Hapag-Lloyd Cruises) suggests potential exposure to different market segments and design challenges. The company's focus on sustainability is also a key cultural aspect.

📈 Career & Growth Analysis

Operations Career Level: Junior Graphic Designer. This entry-level position is designed for individuals with foundational design education and early professional experience. It offers a structured environment to hone technical skills, understand brand application, and gain exposure to diverse creative projects.

Reporting Structure: The role typically reports to a Senior Graphic Designer, Art Director, or a Marketing Manager. This provides mentorship and guidance from experienced professionals, crucial for skill development at this career stage.

Operations Impact: While this is a design role, its impact is directly tied to the effectiveness of marketing and communication efforts. High-quality, on-brand visuals are essential for attracting and retaining customers in the competitive premium cruise market. The Junior Graphic Designer contributes to brand perception, campaign success, and overall customer engagement through their creative output.

Growth Opportunities:

• Skill Specialization: Potential to deepen expertise in specific areas like motion graphics, digital design, or print production based on project involvement and personal development.

• Brand Immersion: Opportunity to become a brand guardian, developing a deep understanding of the "Mein Schiff" brand identity and its application across all touchpoints.

• Cross-functional Exposure: Collaboration with various departments allows for broader business acumen development and understanding of how design supports different commercial functions.

• Advanced Design Training: Potential for advanced training in emerging design technologies, including AI tools, and participation in industry workshops or courses.

• Progression: With demonstrated growth and expertise, potential to advance to roles like Graphic Designer, Senior Graphic Designer, or Art Director within TUI Cruises or the broader TUI Group.

📝 Enhancement Note: The "Junior" designation implies a structured learning path. The emphasis on AI tools and motion graphics suggests opportunities for acquiring cutting-edge skills that are highly valued in the modern creative industry. The dual nature of TUI Cruises and Hapag-Lloyd Cruises could offer diverse portfolio-building experiences.

🌐 Work Environment

Office Type: The role is based in Hamburg, Germany, at a modern office location described as being "a nautical mile from the main train station," suggesting excellent accessibility and a central urban setting.

Office Location(s): Hamburg, Germany (HH, 20097).

Workspace Context:

• Collaborative Hub: The office environment is designed to foster collaboration, with proximity to the main train station indicating a well-connected and accessible workspace for employees and visitors.

• Technologically Equipped: Given the nature of the role, the workspace will be equipped with modern design hardware and software, including the Adobe Creative Suite and relevant AI tools.

• Team Integration: The role involves close collaboration with Brand Marketing and Commercial Departments, ensuring ample opportunities for interaction, knowledge sharing, and team-based problem-solving within the creative function.

Work Schedule: A flexible working time culture is in place, complemented by two mobile office days per week. This hybrid model allows for a balance between in-office collaboration and remote work, catering to modern work preferences while ensuring team cohesion and project continuity.

📝 Enhancement Note: The description of the office as being "a nautical mile from the main train station" is a thematic nod to TUI's brand, indicating a workplace that is both functional and aligned with the company's identity. The hybrid work arrangement is a key feature of the work environment, catering to the needs of modern professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, with a strong emphasis on the submitted portfolio and showreel. Candidates without these will likely be disqualified.

• Skills Assessment: Potential for a practical design task or case study, focusing on a brief similar to real-world projects (e.g., designing a digital banner or a short animation sequence). This assesses technical proficiency, creative approach, and adherence to brand guidelines.

• Team/Manager Interview: Discussion about the candidate's experience, design philosophy, problem-solving skills, and cultural fit with the creative team and company values. Questions may delve into how they approach specific design challenges or collaborate with stakeholders.

• Final Interview: May involve a deeper dive into career aspirations, understanding of the TUI brand, and alignment with the company's vision.

Portfolio Review Tips:

• Showreel First: Ensure your motion graphics and video work is prominently featured and easily accessible. Highlight your best and most relevant projects.

• Brand Alignment: Select portfolio pieces that demonstrate an understanding of premium branding and C/I adherence. If possible, include work that reflects the travel or luxury sector.

• Process Clarity: For each project, briefly explain the brief, your role, the design process, and the outcome. For motion work, explain the narrative or objective.

• Technical Proficiency: Clearly list the software used for each piece. For print-ready files, ensure you can articulate your process of preparing them.

• AI Integration: If you've used AI tools, be prepared to explain how they enhanced your workflow or creative output.

Challenge Preparation:

• Design Brief Interpretation: Practice quickly understanding and interpreting design briefs, identifying key objectives and constraints.

• Time Management: Be prepared to work efficiently under time pressure if a practical exercise is given.

• Brand Guidelines: Familiarize yourself with TUI Cruises' brand guidelines and the "Mein Schiff" brand aesthetic. Understand their premium positioning and values.

• Motion Design Concepts: Refresh your understanding of storytelling through animation and video editing techniques.

📝 Enhancement Note: The explicit requirement for a motion work portfolio is the most critical aspect for applicants. Candidates must tailor their portfolio to showcase these specific skills prominently to pass the initial screening. The interview process is likely to assess not only creative talent but also a candidate's understanding of brand, process, and collaboration within a corporate, tourism-focused environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite:

  • Adobe InDesign: For layout design of print materials like brochures, flyers, and campaign collateral.
  • Adobe Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • Adobe Photoshop: For image editing, retouching, manipulation, and digital asset creation.
  • Adobe After Effects: For creating motion graphics, animations, and visual effects.
  • Adobe Premiere Pro: For video editing, sequencing, and producing video content.

• Microsoft 365: Proficiency in Word, PowerPoint, and Outlook for general business communication, documentation, and presentations.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but an awareness of how marketing automation platforms utilize creative assets might be useful.

📝 Enhancement Note: The extensive list of Adobe Creative Cloud applications, particularly After Effects and Premiere Pro, underscores the significant emphasis on motion graphics and video production for this role. Proficiency across this suite is non-negotiable. The mention of AI tools suggests potential integration with emerging creative technologies.

👥 Team Culture & Values

Operations Values:

• Guest Focus: The core value is "customer at every step," meaning all design outputs are geared towards enhancing the guest experience and perception of the "Mein Schiff" brand.

• Appreciation (Wertschätzung): F