Junior Graphic & Web Designer

📍 Job Overview

Job Title: Junior Graphic & Web Designer

Company: Genesis (PlantIn)

Location: Kyiv, Ukraine

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: April 23, 2026

Experience Level: Junior (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Develop high-converting UI designs for quiz landings and marketing funnels, directly impacting user acquisition and revenue generation.

• Collaborate cross-functionally with Product Marketing and Web Development teams to ensure seamless execution of creative assets and web initiatives.

• Contribute to the evolution of the product's UI Design System and optimize existing templates based on analytical data.

• Create compelling visual assets for various marketing channels, including email campaigns, onboarding flows, and advertising creatives, to enhance brand consistency and engagement.

📝 Enhancement Note: This role is positioned within a product IT company that leverages ML technologies, indicating a strong focus on data-driven decision-making and performance metrics. The "Junior Graphic & Web Designer" title, combined with responsibilities like "optimizing interaction with marketing" and "influencing advertising effectiveness," suggests this role is deeply integrated into the Go-To-Market (GTM) and performance marketing operations. The emphasis on conversion rate optimization (CR) for web funnels highlights the operational imperative of driving tangible business results through design.

📈 Primary Responsibilities

• Design and implement UI for quiz landing pages (funnels) with a primary focus on maximizing Conversion Rate (CR), adhering to the technical requirements of the landing page builder.

• Adapt and localize creative assets and funnel designs for diverse target audiences (ЦА) and international markets to ensure relevance and effectiveness.

• Develop visually engaging graphics and UI elements for Paid Promotion (CPP), general Landing Pages, and user Onboarding sequences.

• Analyze performance data and user behavior to iterate on and improve existing templates, ensuring continuous optimization of web assets.

• Maintain and update the product's UI Design System, ensuring consistency and scalability across all digital touchpoints.

• Collaborate closely with Product Marketing and Web Development teams to align creative vision with product strategy and technical feasibility.

• Prepare visually appealing materials for email marketing campaigns to drive engagement and conversions.

• Create impactful advertising creatives for various digital platforms to support user acquisition efforts.

📝 Enhancement Note: The responsibilities clearly indicate a strong emphasis on performance marketing operations. The need to design for "Conversion Rate (CR)" and "optimize interaction with marketing," along with "preparing materials for email-rozsyloк" and "creating advertising creatives," points to a role deeply embedded in the GTM engine, responsible for driving user acquisition and engagement through optimized creative assets.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a foundational understanding of graphic design principles is expected.

Experience: Minimum of 6 months of relevant experience in graphic or web design, with a demonstrated understanding of marketing processes.

Required Skills:

• Proficient in Figma, Adobe Photoshop, and Adobe Illustrator for design creation and manipulation.

• Demonstrated experience in designing UI graphics for web quizzes, landing pages, and onboarding flows, with an understanding of web adaptation.

• Experience utilizing AI design tools such as Midjourney, ChatGPT, and Figma AI to enhance creative output and efficiency.

• Solid understanding of fundamental design principles: composition, typography, color theory, and basic UX/UI concepts.

• Ability to adapt designs for various platforms, screen sizes, and digital formats.

Preferred Skills:

• Prior experience in performance marketing environments.

• Clear understanding of the entire marketing funnel, from initial ad click to purchase conversion.

• High level of "Надивленість" (visual acuity/taste) in landing page and quiz designs, specifically for Western markets.

📝 Enhancement Note: The requirement for 6 months of experience and a solid grasp of marketing processes, combined with preferred skills in performance marketing and funnel understanding, suggests this role is critical for driving user acquisition. The emphasis on AI tools indicates a forward-thinking approach to design operations, aiming for efficiency and innovative creative solutions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of work showcasing UI design for quiz landings and marketing funnels, with a focus on Conversion Rate Optimization (CR).

• Examples demonstrating the ability to adapt designs for different target audiences (ЦА) and localizations, highlighting versatility.

• Visual assets created for CPP (Paid Promotion), general landing pages, and user Onboarding sequences.

• Projects that illustrate the application of AI design tools (e.g., Midjourney, ChatGPT, Figma AI) in the design process, showcasing efficiency or innovative outcomes.

Process Documentation:

• Demonstrate understanding of workflow design for creating and iterating on landing pages within a constructor environment.

• Showcase ability to implement and optimize designs based on analytical data and user feedback.

• Evidence of contribution to or maintenance of a UI Design System for product consistency.

📝 Enhancement Note: The emphasis on a portfolio demonstrating UI design for "quiz landings" and "marketing funnels" with a "Conversion Rate (CR)" focus is critical. This indicates that candidates will be evaluated not just on aesthetic appeal but on their ability to drive measurable business outcomes through design, a key aspect of GTM operations. The inclusion of AI tools in the portfolio requirements signals a need for candidates to be proficient in modern design workflows.

💵 Compensation & Benefits

Salary Range: For a Junior Graphic & Web Designer in Kyiv, Ukraine, with 0-2 years of experience and specific skills in UI, Figma, Adobe Suite, and AI tools, a competitive salary range is estimated to be between 25,000 - 45,000 UAH per month.

Explanation of Estimate: This range is based on industry benchmarks for junior design roles in Kyiv, considering the demand for skills in performance marketing, UI/UX, and AI-driven design. The higher end of the range would be for candidates with a slightly stronger portfolio or more direct performance marketing experience.

Benefits:

• Comprehensive medical insurance package.

• Access to massage services and a corporate doctor for well-being.

• Flexible working hours, with the ability to start your workday between 9:00 and 11:00.

• Generous paid vacation: 20 working days per year.

• 100% paid unlimited sick leave.

• Pando recognition system: earn points for development and team involvement, exchangeable for rewards.

• Complimentary on-site meals: free breakfasts, lunches, and snacks.

• Provision of modern, high-quality equipment for work.

• Compensation for sports activities, psychotherapy sessions, and professional training.

• Access to specialized Genesis communities and internal learning programs.

Working Hours: A standard full-time work week of 40 hours, with flexible start times between 9:00 and 11:00 AM, allowing for better work-life integration.

📝 Enhancement Note: The salary estimate is based on research of junior designer roles in Kyiv, Ukraine, factoring in the specific technical skill requirements (Figma, Adobe Suite, AI tools) and the operational focus on performance marketing and conversion optimization. The benefits package is extensive and reflects a company culture that invests in employee well-being, professional development, and a positive work environment, which are attractive factors for operations professionals seeking long-term roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Product IT / Technology, specializing in ML-based applications for hobbies and collecting.

Company Size: Part of the Genesis ecosystem, suggesting a large, dynamic organization with multiple product lines and a significant employee base. PlantIn itself likely operates as a substantial product team within this ecosystem.

Founded: Genesis was founded in 2017. PlantIn's development is detailed in the provided journal link, indicating a growth trajectory focused on leveraging ML to simplify hobbies.

Team Structure:

• The creative team is being "strengthened," implying growth and the addition of new talent. This role will likely be part of a dedicated design or marketing creative team.

• The role involves close collaboration with Product Marketing and Web Development teams, indicating a cross-functional team structure common in agile tech environments.

Methodology:

• Data Analysis & Insights: Strong emphasis on using ML technologies and analytics to understand user behavior and optimize product performance, particularly conversion rates.

• Workflow Planning & Optimization: Focus on designing efficient web funnels and optimizing existing templates based on data.

• Automation & Efficiency: Utilization of AI tools for design tasks to increase production speed and creative output.

Company Website: https://gen-tech.breezy.hr (for applications), https://myplantin.com/ (product website)

📝 Enhancement Note: The company operates within the fast-paced tech industry, specifically leveraging ML in consumer applications for hobbies. This implies a culture that values innovation, data-driven insights, and rapid iteration. The "product IT company" nature means design is not just about aesthetics but about directly contributing to user acquisition and retention metrics.

📈 Career & Growth Analysis

Operations Career Level: This is a "Junior" role, suitable for individuals with 0-2 years of experience. It serves as an entry point into performance marketing design operations, offering foundational experience in creating assets that directly impact user acquisition and revenue.

Reporting Structure: The Junior Graphic & Web Designer will likely report to a Senior Designer, a Creative Lead, or a Marketing Manager, with close collaboration with Product Marketing and Web Development teams.

Operations Impact: The role has a direct impact on the company's revenue by creating high-converting marketing assets. Success is measured by the effectiveness of web funnels, landing pages, and advertising creatives in driving user acquisition and engagement for products with millions of users globally.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance marketing design, UI/UX for conversion optimization, and advanced AI design tools.

• Career Progression: Potential to advance to a Mid-Level or Senior Graphic & Web Designer, or specialize in areas like UI/UX design, performance creative development, or marketing operations management.

• Product Exposure: Gain experience working on successful, globally recognized ML-based products, enhancing your portfolio and industry reputation.

• Learning & Development: Access to Genesis communities and internal training programs provides continuous learning opportunities relevant to the tech and marketing operations space.

📝 Enhancement Note: This role is designed as a stepping stone for aspiring designers interested in the operational side of marketing and GTM. The growth path is clearly defined, moving from execution-focused tasks to more strategic contributions within performance marketing and product development. The emphasis on measurable impact (CR, user acquisition) is a key differentiator for operations-minded candidates.

🌐 Work Environment

Office Type: The description mentions a "spacious office on Podil," suggesting a modern, well-equipped physical workspace.

Office Location(s): Kyiv, Ukraine (specifically on Podil), indicating an on-site work arrangement.

Workspace Context:

• The office provides free breakfasts, lunches, and snacks, fostering a collaborative and comfortable environment.

• Access to modern equipment is provided, ensuring designers have the tools necessary for their work.

• The culture encourages openness and trust, with opportunities for interaction within like-minded teams and the broader Genesis community.

Work Schedule: Flexible working hours are offered, allowing employees to start their day between 9:00 AM and 11:00 AM, balancing personal needs with operational requirements. The role is full-time, implying approximately 40 hours per week.

📝 Enhancement Note: The on-site requirement in Kyiv with flexible start times suggests a company that values in-person collaboration and team cohesion while offering some personal flexibility. The provision of amenities like free meals and modern equipment points to an environment designed to support productivity and employee well-being, crucial for sustained performance in operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and portfolio to the application portal.

• Portfolio Review: The hiring team will assess your portfolio for relevant design work, particularly UI for funnels and marketing assets, and your understanding of CR.

• Skills Assessment: Expect a practical test or case study focused on designing a specific marketing asset (e.g., a quiz landing page section, an ad creative) using Figma or other provided tools.

• Behavioral & Cultural Fit Interview: Discussions about your experience, understanding of marketing funnels, collaboration style, and alignment with Genesis/PlantIn values.

• Final Interview: Potentially with a hiring manager or team lead to discuss the role in detail and confirm fit.

Portfolio Review Tips:

• Highlight Conversion-Focused Work: Showcase projects where your design directly contributed to improved conversion rates, user engagement, or acquisition metrics. Use quantifiable results where possible.

• Demonstrate Funnel Understanding: Include examples that illustrate your comprehension of the user journey through marketing funnels, from ad creative to landing page to conversion.

• Showcase UI for Web Assets: Feature examples of UI design for quiz landings, general landing pages, and onboarding flows.

• Include AI Tool Applications: If possible, present projects where AI tools were leveraged to enhance efficiency, generate ideas, or produce unique visual elements.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or by demonstrating your process from concept to execution. Clearly articulate your role and contributions in each project.

Challenge Preparation:

• Be ready to design a UI element or a short landing page flow for a hypothetical product or campaign, focusing on conversion.

• Prepare to explain your design choices, referencing principles of UX/UI, composition, typography, and color theory.

• Articulate how your design would contribute to the overall marketing funnel and business objectives.

• Be prepared to discuss your experience with AI design tools and how you see them fitting into a GTM operations workflow.

📝 Enhancement Note: The emphasis on a portfolio review and a potential design challenge underscores the practical, results-oriented nature of this role. Candidates must be prepared to demonstrate not just design skills but also an understanding of how their work directly impacts marketing performance and revenue generation, a core tenet of GTM operations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative design system management.

• Adobe Photoshop: For image editing, manipulation, and creating complex graphic assets.

• Adobe Illustrator: For vector graphics, logos, icons, and detailed illustrations.

• AI Design Tools: Midjourney, ChatGPT, Figma AI (or similar) for ideation, content generation, and accelerating design workflows.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, internal product analytics) to understand user behavior and inform design decisions is highly beneficial.

CRM & Automation:

• While not a direct CRM role, understanding how landing pages feed into CRM systems and marketing automation platforms is advantageous.

📝 Enhancement Note: Proficiency in Figma, Photoshop, and Illustrator is a baseline requirement. The explicit mention of AI tools indicates a need for candidates to be adaptable and embrace new technologies for design efficiency, a key aspect of modern creative operations. Understanding analytics is crucial for data-driven design optimization, linking creative output to measurable business results.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasis on using ML technologies and analytics to inform design choices and optimize performance.

• User-Centricity: Creating designs that resonate with target audiences and enhance user experience for hobbies and collecting.

• Efficiency & Speed: Leveraging AI and streamlined workflows to produce high-quality creative assets quickly.

• Innovation: Encouraging the exploration of new technologies and creative approaches to product development and marketing.

• Collaboration: Fostering an open and trusting environment where teams work together effectively to achieve common goals.

Collaboration Style:

• Cross-functional Integration: Close working relationships with Product Marketing and Web Development teams are essential for aligning creative efforts with business objectives and technical capabilities.

• Feedback Exchange: A culture that encourages open feedback loops for continuous improvement of designs and processes.

• Knowledge Sharing: Participation in Genesis communities and internal training promotes a learning environment where best practices are shared across teams.

📝 Enhancement Note: The company culture appears to be a blend of innovation, data-driven rigor, and collaborative spirit, typical of successful tech companies. For an operations-focused designer, understanding how design contributes to measurable business outcomes (data-driven) and how to effectively collaborate with marketing and development teams is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Conversion: The primary challenge will be to create visually appealing and on-brand designs that simultaneously drive high conversion rates in competitive Western markets.

• Rapid Iteration: Working in a fast-paced environment requires the ability to quickly design, test, and iterate on assets based on performance data.

• Adaptability to AI: Continuously learning and integrating new AI design tools and workflows to maintain efficiency and creative edge.

• Localization Nuances: Adapting creative strategies and designs for diverse international target audiences while maintaining brand consistency.

Learning & Development Opportunities:

• Performance Design Specialization: Deepen expertise in designing for conversion, A/B testing creatives, and understanding marketing funnel dynamics.

• UI/UX Mastery: Advance skills in user interface design, user experience principles, and design system management.

• AI in Design: Become an expert in leveraging AI tools for creative production, workflow automation, and generating innovative design concepts.

• Cross-functional Exposure: Gain valuable experience working closely with product, marketing, and development teams, understanding the broader GTM strategy.

📝 Enhancement Note: This role presents a significant opportunity for growth for designers who want to move beyond pure aesthetics and into performance-driven creative operations. The challenges are directly related to the operational demands of user acquisition and revenue generation, making it an excellent training ground for future GTM leaders.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a quiz landing page for a new plant identification app targeting users in the US, with the goal of maximizing sign-ups?" (Be prepared to discuss user journey, key conversion points, and visual hierarchy.)

• "Describe a time you used data or analytics to inform a design decision. What was the outcome?" (Focus on how you interpreted data and translated it into design improvements.)

Company & Culture Questions:

• "What interests you about Genesis and the PlantIn product specifically?" (Research their ML focus, global reach, and mission.)

• "How do you see AI tools like Midjourney or ChatGPT impacting the future of graphic design in a performance marketing context?" (Showcase your forward-thinking perspective.)

Portfolio Presentation Strategy:

• Quantify Impact: For each project, clearly state your role, the objective, the design solutions, and any measurable results (e.g., "Increased CR by X%", "Improved engagement by Y%").

• Showcase Process: Walk through your design process, from initial concept and research (including any AI tool usage) to final execution.

• Highlight Funnel Understanding: Select projects that best demonstrate your ability to design for specific stages of the marketing funnel.

• Be Ready for Live Design: Prepare for a potential live design exercise where you might be asked to sketch out ideas or build a small UI element.

📝 Enhancement Note: Interview preparation should focus on demonstrating an understanding of conversion optimization, performance marketing, and the operational impact of design. Candidates should be ready to articulate their thought process, justify their design decisions with data-informed reasoning, and showcase their ability to leverage modern tools like AI effectively within a GTM context.

📌 Application Steps

To apply for this Junior Graphic & Web Designer position:

• Submit your application through the provided Breezy HR link, ensuring all required fields are completed accurately.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best highlight your UI design skills for marketing funnels, landing pages, and conversion optimization. Ensure each project clearly demonstrates your process and, where possible, quantifiable results.

• Tailor Your Resume: Update your resume to emphasize relevant experience with Figma, Adobe Suite, AI design tools, and any exposure to marketing processes or performance metrics. Use keywords from the job description.

• Prepare Your Portfolio Walkthrough: Be ready to verbally present and discuss your portfolio during an interview, focusing on how your designs contributed to business objectives and user acquisition. Practice articulating your design strategy and process.

• Research PlantIn & Genesis: Understand the company's products, their ML-driven approach, and their position in the market. Familiarize yourself with their brand aesthetic and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.