Junior Digital kommunikatör – UX & innehåll

📍 Job Overview

Job Title: Junior Digital kommunikatör – UX & innehåll

Company: Liminity AB

Location: Stockholm, Sweden

Job Type: Full-time

Category: Digital Communications / Content Operations

Date Posted: January 19, 2026

Experience Level: Junior (1-3 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on operational digital communication, blending content creation with a strong User Experience (UX) focus to guide users effectively.

• Responsibilities include writing web content, articles, and other materials with an emphasis on clarity and UX-writing principles.

• A key aspect involves structuring content and user flows to enhance discoverability and ease of navigation.

• The position requires maintaining a consistent brand tone and digital identity across all communication channels.

• It also involves the creation and development of newsletters and campaign communications.

📝 Enhancement Note: While the title suggests "Digital kommunikatör" (Digital Communicator), the emphasis on UX, content structuring, and user flows indicates a significant operational component. This role bridges traditional content marketing with user journey optimization, a critical function within modern Go-To-Market (GTM) operations. The "Junior" level combined with "operational" and "short decision-making paths" suggests an environment where hands-on execution and process adherence are paramount, with opportunities for growth based on demonstrated impact. The target candidate will need to think systematically about how content serves user needs and business objectives concurrently.

📈 Primary Responsibilities

• Craft engaging and clear web copy, articles, and digital content, prioritizing UX writing principles and user journey mapping.

• Design and implement logical content structures and user flows to optimize information architecture and site navigation.

• Maintain and enforce a consistent brand voice, tone, and digital identity across all digital platforms and communication assets.

• Develop, execute, and optimize email marketing campaigns, including newsletters and promotional outreach.

• Plan, create, schedule, and publish content across various social media channels, aligning with overall communication strategies.

• Collaborate with cross-functional teams to ensure content accuracy, brand consistency, and alignment with business objectives.

• Analyze content performance metrics to identify areas for improvement and inform future content strategy.

• Support the development and maintenance of content calendars and editorial plans.

📝 Enhancement Note: The responsibilities highlight a blend of creative content generation and structured operational execution. The emphasis on "structuring content and flows" and ensuring users "easily find the right path" points towards a need for systematic thinking akin to UX design principles applied to content operations. This role is not just about writing, but about ensuring content is discoverable, usable, and effective in driving user actions, a core GTM operations function.

🎓 Skills & Qualifications

Education:

• While no specific degree is mentioned, a background in Communication, Marketing, Digital Media, or a related field is expected.

Experience:

• 1-3 years of experience in a digital communication, content writing, copywriting, or similar operational role.

• Proven ability to write clear, concise, and engaging web content for various digital channels.

Required Skills:

• UX Writing & Content Strategy: Ability to write with clarity, conciseness, and a user-centric approach, understanding how language impacts user experience and conversion.

• Content Structuring & Information Architecture: Skill in organizing content logically, mapping user journeys, and designing intuitive content flows.

• Brand Voice & Tone Management: Proficiency in adapting writing style to match a specific brand identity and target audience.

• Digital Content Creation: Experience in producing various forms of digital content, including web copy, articles, social media posts, and email newsletters.

• Campaign Development & Execution: Ability to contribute to and execute digital marketing campaigns and email communications.

• Self-Starter & Adaptability: Proactive, curious, and comfortable working in a fast-paced, evolving environment with short decision-making paths.

Preferred Skills:

• Experience with SEO best practices for content optimization.

• Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.

• Basic understanding of HTML/CSS for content formatting.

• Experience with social media management tools.

• Knowledge of A/B testing principles for content optimization.

📝 Enhancement Note: The "1-3 years of experience" combined with the operational focus and emphasis on UX suggests that candidates should be prepared to demonstrate a foundational understanding of how content contributes to business goals and user satisfaction. The ability to articulate why certain content structures or writing styles are effective, rather than just what they are, will be crucial. This role is positioned as an execution-focused role within a growth-stage company, meaning demonstrated initiative and a problem-solving mindset are key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Content Samples: A curated selection of digital content (web copy, articles, social media posts, email newsletters) showcasing versatility in tone and format.

• UX-Focused Examples: Demonstrations of how you've applied UX principles to content to improve clarity, usability, or user engagement (e.g., before-and-after examples of restructured content).

• Case Studies (Mini): Brief descriptions of projects where you contributed to content strategy, user flow design, or campaign execution, highlighting your role and the impact.

• Process Documentation (Optional but Recommended): Examples of how you approach content planning, creation, or optimization, perhaps a workflow diagram or content calendar template.

Process Documentation:

• Candidates should be able to articulate their process for:

  • Researching and understanding target audiences for content creation.

  • Developing content briefs that align with business objectives and UX goals.

  • Structuring content for optimal readability and user navigation.

  • Ensuring brand consistency and tonal alignment across different platforms.

  • Planning and executing digital campaigns or email outreach.

  • Measuring and reporting on content performance.

📝 Enhancement Note: Given the emphasis on UX and content structuring, candidates should prepare to showcase work that demonstrates not just writing skill, but also strategic thinking about user journeys and information architecture. A portfolio that highlights "how" and "why" behind content decisions, supported by measurable outcomes (even if qualitative, like improved user flow), will be highly valued.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Professional Development: Opportunities to grow and develop within a growing company, with potential for increased responsibility.

• Dynamic Work Environment: Exposure to a fast-paced, high-energy culture with short decision-making processes.

• Impactful Role: A chance to contribute significantly to a company's digital ambition and user experience.

• Collaborative Culture: Work in a team with a "prestigious culture" (likely meaning a positive, driven, and supportive environment) and high tempo.

• Standard Swedish Benefits: Likely includes comprehensive health insurance, pension contributions, and paid time off (semester), in line with Swedish labor laws.

Working Hours:

• Standard full-time hours, likely around 40 hours per week, with potential for some flexibility as is common in Swedish workplaces, though the role is on-site.

📝 Enhancement Note: Salary estimates are based on general market data for Stockholm for junior-level roles in digital communications and content. The benefits mentioned are inferred from the company description highlighting growth, culture, and impact. Specifics should be confirmed during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company is in a strong growth phase with a clear digital ambition, operating within a sector that requires a robust digital presence and user engagement. Specific industry is not detailed, but the focus on digital growth suggests a tech-adjacent or digitally-driven business.

Company Size: Described as having "short decision-making paths" and being a "growing company," this suggests a Small to Medium-sized Business (SMB) or a rapidly scaling startup environment. This typically means more direct interaction with leadership and a flatter organizational structure.

Founded: The founding date is not provided, but the emphasis on "strong growth" and "digital ambition" implies a relatively modern company or one that is undergoing significant digital transformation.

Team Structure:

• The role is described as "operational" and working "closely with business and users," suggesting integration within a marketing, communications, or product/UX team.

• "Short decision-making paths" implies a lean team structure where individuals have autonomy and direct access to decision-makers.

Methodology:

• The company emphasizes a "clear digital ambition" and a "strong focus on UX," indicating a data-informed and user-centric approach to digital operations.

• The "high tempo and fast decisions" suggest an agile methodology, prioritizing speed and iterative improvements.

• A "prestigelös culture" points towards a collaborative and results-oriented environment where teamwork and open communication are valued.

Company Website: https://jobb.liminity.se

📝 Enhancement Note: Liminity AB appears to be a recruitment or staffing agency, as indicated by the job board URL and the statement "This is a direct recruitment handled by Liminity AB." The actual client company is the one described as being in strong growth. This means the candidate will be employed by the client company but recruited through Liminity. The culture described is that of the client.

📈 Career & Growth Analysis

Operations Career Level: This is a Junior-level position, suitable for individuals with 1-3 years of experience. It's an entry to mid-level operational role focused on execution within digital communications and content. The role provides a foundational understanding of how content strategy, UX, and operational execution intersect to drive business outcomes.

Reporting Structure: The operational nature and short decision-making paths suggest a direct reporting line to a Marketing Manager, Communications Lead, or potentially a Head of Digital/Product. Collaboration across departments is expected, but the core reporting structure is likely within a dedicated communications or marketing function.

Operations Impact: The role directly impacts the company's digital presence, user engagement, and conversion rates through effective content and user experience design. By guiding users and ensuring clear communication, this role contributes to customer acquisition, retention, and overall brand perception. The operational execution of content strategies is key to achieving these impacts.

Growth Opportunities:

• Skill Deepening: Opportunity to become an expert in UX writing, content structuring, and digital campaign execution within a growing organization.

• Increased Responsibility: As the company grows, there will be opportunities to take on more complex projects, lead content initiatives, and potentially manage specific channels or campaigns.

• Career Progression: Potential to advance into roles such as Content Strategist, Digital Marketing Specialist, UX Writer, or Communications Manager.

• Cross-functional Exposure: Gaining experience by working closely with different departments, understanding broader business operations.

📝 Enhancement Note: The "junior" designation combined with "growth company" and "short decision paths" is a strong indicator of a role with significant learning potential and a direct line of sight to impact. Candidates should focus on demonstrating their ability to learn quickly, take ownership, and contribute to operational improvements.

🌐 Work Environment

Office Type: The role is on-site, located at Kungsholmsgatan 13A in Stockholm. This implies a traditional office environment.

Office Location(s): Stockholm, Sweden. The specific address is Kungsholmsgatan 13A, 112 27 Stockholm.

Workspace Context:

• Collaborative: The company culture emphasizes a "prestigious culture" and "high tempo," suggesting an environment where teamwork and active participation are encouraged.

• Tech-Enabled: As a digitally ambitious company, expect access to modern digital tools and technologies necessary for content creation, management, and analysis.

• Dynamic: The "fast-paced" and "evolving" environment means the workspace is likely one where processes are refined and new initiatives are frequently launched.

Work Schedule:

• Full-time employment, likely adhering to standard Swedish work hours (approximately 40 hours per week).

• While on-site, there might be some degree of flexibility typical in Swedish work culture, but the core expectation is presence in the office to facilitate collaboration and rapid decision-making.

📝 Enhancement Note: The on-site requirement in Stockholm is a key piece of information. Candidates should assess their comfort and ability to work from this location regularly. The description of a "high tempo" and "fast decisions" suggests an energetic and potentially demanding, but rewarding, work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Liminity AB): A preliminary call or assessment by Liminity AB to screen for basic qualifications and cultural fit.

• Hiring Manager Interview: An in-depth discussion with the hiring manager at the client company to assess skills, experience, and understanding of UX/content operations.

• Portfolio Review & Practical Exercise: Candidates will likely be asked to present their portfolio and may undergo a practical exercise or case study related to content writing, structuring, or UX application.

• Team/Cultural Fit Interview: An opportunity to meet potential team members or other stakeholders to evaluate cultural alignment and collaboration potential.

• Final Decision: Based on overall assessment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest pieces that best represent your skills in UX writing, content structuring, and digital communication.

• Highlight Impact: For each piece, explain the objective, your role, the process you followed, and any measurable results or qualitative improvements achieved. Quantify where possible (e.g., "improved clarity leading to fewer user queries").

• Showcase UX Thinking: Explicitly call out how your content or structuring decisions benefited the user experience. Use terms like "user journey," "information architecture," "clarity," and "discoverability."

• Demonstrate Adaptability: Include examples that show you can adapt tone and style for different audiences and platforms.

• Prepare to Discuss Process: Be ready to walk through your content creation, structuring, and optimization processes in detail.

Challenge Preparation:

• Content Creation Task: You might be asked to write a short piece of web copy, a social media post, or an email based on a prompt, focusing on clarity, tone, and UX.

• Content Structuring Exercise: You could be given existing content or a scenario and asked to restructure it for better user flow or information architecture.

• Problem-Solving Scenario: Be prepared to discuss how you would approach a specific content-related challenge, such as improving the user experience of a particular webpage or increasing engagement on a newsletter.

📝 Enhancement Note: The role's operational nature means interviewers will likely focus on practical application, process, and problem-solving. Demonstrating a systematic approach to content and UX is key. The portfolio should serve as tangible evidence of these operational capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Proficiency with platforms like WordPress, Sitecore, Contentful, or similar is highly probable for web content publishing.

• Email Marketing Platforms: Experience with tools like Mailchimp, HubSpot, Campaign Monitor, or similar for creating and sending newsletters and campaigns.

• Social Media Management Tools: Familiarity with platforms like Hootsuite, Buffer, Sprout Social, or native scheduling tools for content planning and publishing.

Analytics & Reporting:

• Web Analytics: Google Analytics or similar for tracking website traffic, user behavior, and content performance.

• Email Analytics: Built-in reporting within email marketing platforms to track open rates, click-through rates, and conversions.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (e.g., HubSpot, Salesforce) might be beneficial for understanding user data and campaign integration.

• Basic understanding of marketing automation principles could be advantageous.

📝 Enhancement Note: While specific tools are not listed, a candidate with experience in common digital marketing and content tools will be well-prepared. The emphasis on UX and content structuring suggests that tools that aid in information architecture or user flow visualization (even basic ones) could be a plus.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong emphasis on understanding and serving user needs through clear, accessible, and well-structured content.

• Clarity & Conciseness: A commitment to delivering information in an easily digestible format, avoiding jargon and ambiguity.

• Brand Consistency: Upholding a unified brand voice and identity across all digital touchpoints.

• Efficiency & Agility: Embracing a fast-paced work environment, making quick decisions, and iterating on processes and content.

• Collaboration: Working effectively with colleagues across different departments to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Expected to work closely with marketing, product, and potentially UX/design teams to ensure content aligns with overall business and user experience objectives.

• Open Communication: The "prestigious culture" and "short decision paths" suggest an environment where feedback is shared openly and collaboration is direct and proactive.

• Results-Oriented: A shared focus on achieving tangible outcomes through digital communication efforts.

📝 Enhancement Note: The company culture emphasizes speed, user focus, and collaboration. Candidates should highlight experiences where they've demonstrated these qualities, particularly in how they've improved processes or user experiences through clear communication and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Operations: Juggling the need for engaging content with the operational requirements of structure, consistency, and user flow optimization.

• Pace of Change: Adapting to a fast-paced, evolving environment with continuous new initiatives and evolving digital strategies.

• Demonstrating ROI: Clearly articulating the impact of content and UX improvements on business metrics in a growing company.

• Navigating Short Decision Paths: Quickly understanding and acting upon feedback in an environment where decisions are made rapidly.

Learning & Development Opportunities:

• Specialized Skill Development: Deepening expertise in UX writing, content strategy, and digital marketing campaign execution.

• Industry Exposure: Gaining hands-on experience in a growth-stage company within a digitally focused industry.

• Operational Process Improvement: Opportunities to refine and optimize content workflows and communication processes.

• Mentorship: Potential for guidance from experienced professionals within the company or through Liminity AB's network.

📝 Enhancement Note: This role offers a significant opportunity for a junior professional to gain practical experience in operationalizing digital communication and UX principles. The challenges are framed as opportunities for growth and skill development in a dynamic setting.

💡 Interview Preparation

Strategy Questions:

• "How would you approach writing web copy for a new product feature to ensure it's both informative and user-friendly?"

• "Describe a time you had to structure complex information for a digital audience. What was your process, and what was the outcome?"

• "How do you ensure brand consistency in your writing across different digital channels?"

Company & Culture Questions:

• "What interests you about working in a fast-paced, growing company with short decision-making paths?"

• "How do you adapt your communication style for different target audiences?"

• "Describe your ideal work environment and how you contribute to a positive team culture."

Portfolio Presentation Strategy:

• Start with Context: Briefly introduce each piece, explaining the project's goal and your specific contribution.

• Focus on Process & Rationale: Detail how you approached the task and why you made certain content or structural decisions, linking them to UX principles or business objectives.

• Highlight Impact: Quantify results where possible. If not, describe the qualitative benefits (e.g., improved clarity, better user flow, increased engagement).

• Be Ready for Questions: Anticipate questions about your choices, alternative approaches, and how you would handle similar challenges in the future.

📝 Enhancement Note: Interviewers will be looking for a blend of writing talent, operational thinking, and a user-centric mindset. Candidates should prepare to articulate their thought process clearly and provide concrete examples that demonstrate their ability to execute effectively in a dynamic environment.

📌 Application Steps

To apply for this operations position:

• Navigate to the application link provided on the Liminity AB job board.

• Tailor Your Resume: Ensure your resume highlights relevant experience in digital communication, content writing, UX principles, and any operational tasks you've performed. Use keywords from the job description.

• Prepare Your Portfolio: Select and organize your best work samples, focusing on those that demonstrate UX writing, content structuring, and campaign execution. Be ready to explain your process and impact for each piece.

• Research Liminity AB and the Client: Understand Liminity's role as a recruiter and gather any available information about the client company's industry and digital presence to demonstrate your interest and understanding.

• Practice Your Pitch: Be ready to articulate your qualifications, motivations, and how your skills align with the company's growth and digital ambition during initial screenings and interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Liminity AB or the hiring organization before making application decisions.