Jr. Content Designer

📍 Job Overview

Job Title: Jr. Content Designer Company: PepsiCo Location: Mexico City, Mexico Job Type: FULL_TIME Category: Creative & Media / Marketing Date Posted: December 22, 2025 Experience Level: Entry-Level (0-2 years) Remote Status: On-site

🚀 Role Summary

• This role is a specialist position focused on the design of print, digital, or motion content materials, requiring proficient use of design software to create and edit assets.
• The Jr. Content Designer will be responsible for developing production-ready graphics and ensuring consistency across various materials while adhering to creative processes.
• A key aspect of this role involves supporting the creative versioning of existing assets within PepsiCo's brand portfolio to meet customer and consumer needs.
• This position requires strong collaboration with creative teams, a keen eye for detail, and the ability to manage multiple requests under tight deadlines.

📝 Enhancement Note: While the title is "Jr. Content Designer," the responsibilities and qualifications suggest a strong emphasis on graphic design and visual asset creation, particularly for internal marketing purposes. This role is best categorized under Marketing and Creative Media.

📈 Primary Responsibilities

• Design low complexity projects from inception to completion, ensuring all creative and technical requirements are met.
• Create compelling and visually appealing graphic assets for internal marketing use, including digital ads, POS materials, and other touchpoints.
• Execute design adaptations and versioning of existing creative assets, meticulously following established Key Visuals and Brand Guidelines.
• Assist in the production of various design materials, encompassing graphics, digital assets, photo retouching, and mockups.
• Deliver simple print artworks as required, maintaining brand consistency and quality standards.
• Act as a brand guardian by strictly adhering to brand guidelines across all design outputs.
• Support brainstorming sessions and concept development in a supporting capacity.
• Manage multiple design requests simultaneously, prioritizing tasks effectively to meet quick turnaround times.
• Incorporate feedback from team members and stakeholders to continuously improve design quality and execution.

📝 Enhancement Note: The responsibilities highlight a need for a junior designer who can execute tasks efficiently within established brand frameworks, rather than a role focused on high-level strategy or original campaign concepting.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in a directly related field such as Advertising, Graphic Design, Visual Arts, or a comparable discipline.

Experience:

• 0-2 years of experience in graphic design or a similar creative role.
• Experience working with creative teams within an agency or in-house agency environment is considered a plus.

Required Skills:

• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating and manipulating graphics.
• Solid understanding of fundamental design principles, including typography, layout, color theory, and visual hierarchy.
• Exceptional attention to detail and strong organizational skills to manage multiple projects and deadlines.
• Ability to follow brand guidelines meticulously and act as a brand guardian for all design outputs.
• Strong problem-solving skills with a proactive approach to creative challenges.
• Excellent communication skills, both written and verbal, for effective collaboration and feedback integration.
• Self-motivation and the ability to creatively solve multiple problems concurrently under tight deadlines.
• Basic knowledge of print design principles and/or motion graphics.

Preferred Skills:

• Experience working with creative teams in agency or in-house agency settings.
• Familiarity with digital advertising best practices and asset creation for various platforms.
• Basic understanding of photo retouching and mockup creation techniques.
• Willingness to learn and develop new design skills, including advanced motion graphics or interactive design.

📝 Enhancement Note: The requirement for proficiency in both English and Spanish is critical for this role, given the location and the nature of supporting a multinational brand portfolio. This should be a primary consideration for candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, well-organized creative portfolio is mandatory for application.
• The portfolio should be readily available online (e.g., personal website, Behance, Adobe Portfolio) or as a high-quality PDF.
• Showcase a range of design projects, demonstrating proficiency in graphic design, digital asset creation, and adherence to brand guidelines.
• Include examples of projects that highlight problem-solving skills and creative adaptation of existing assets.
• Portfolio pieces should ideally reflect experience with or understanding of print and digital media.

Process Documentation:

• Demonstrate an understanding of design workflows, from concept development to final asset delivery.
• Showcase ability to follow established creative processes and brand guidelines consistently.
• Provide examples of how feedback was incorporated into design iterations to improve final output.

📝 Enhancement Note: The "Process & Systems Portfolio Requirements" section is adapted to focus on the creative portfolio necessity for this design role, emphasizing the demonstration of design process and adherence to brand standards.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Jr. Content Designer role in Mexico City with 0-2 years of experience, the estimated annual salary range is approximately $15,000 - $25,000 USD (or its peso equivalent, roughly 255,000 - 425,000 MXN annually, at a hypothetical exchange rate of 17 MXN to 1 USD). This estimate accounts for the cost of living in Mexico City and the entry-level nature of the position within a large multinational corporation like PepsiCo.

Benefits:

• Comprehensive opportunities for learning and development through a wide range of programs.
• Access to internal digital platforms designed to promote self-learning and skill enhancement.
• Tailored development programs aligned with leadership skills and career progression.
• Specialized training specific to the role and industry needs.
• Engaging learning experiences facilitated by both internal and external providers.
• Robust recognition programs celebrating seniority, behavior, leadership, and significant life events.
• Financial wellness programs to support personal financial goals.
• A flexible work program designed to promote work-life balance and adapt the working day to individual lifestyles.
• Wellness Line services and a broad network of agreements and discounts for employees.
• Scholarship programs available for employees' children.
• Aid plans to support employees during various life moments.

Working Hours:

• Standard full-time work schedule, typically 40 hours per week, with potential for flexibility as outlined in the benefits program.

📝 Enhancement Note: Salary range is an estimate based on general market data for similar roles in Mexico City and the specified experience level. Candidates should confirm the actual compensation during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage, Consumer Goods Company Size: Large (10,000+ employees) Founded: 1965 (PepsiCo formed by the merger of Frito-Lay and Pepsi-Cola)

Team Structure:

• The Jr. Content Designer will likely be part of a broader Marketing or Creative Services team within PepsiCo Mexico.
• This team will comprise various specialists, including graphic designers, content creators, brand managers, and marketing strategists.
• Reporting structure will likely involve a Creative Lead or Marketing Manager overseeing junior team members.
• Close collaboration with marketing, brand, and potentially product development teams is expected to ensure alignment on visual communication strategies.

Methodology:

• Data-driven approach to marketing and content creation, leveraging consumer insights and performance metrics.
• Emphasis on brand consistency and adherence to global brand guidelines while adapting to local market nuances.
• Collaborative environment that encourages idea sharing and constructive feedback to drive creative excellence.
• Focus on efficiency and agility in content production to meet dynamic market demands.

Company Website: https://www.pepsicojobs.com

📝 Enhancement Note: PepsiCo is a global leader in the food and beverage industry, known for its strong brand portfolio and commitment to innovation. The company culture emphasizes diversity, inclusion, and a "Dare to Do Better" ethos, encouraging employees to be curious and drive positive change.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level / Junior Specialist Reporting Structure: The Jr. Content Designer will report to a Creative Lead or Marketing Manager, who will provide guidance and oversee project assignments. This role is foundational for developing expertise in design within a large corporate structure. Operations Impact: While not directly in a "Revenue Operations" or "Sales Operations" capacity, this role significantly impacts the brand's visual presentation and internal marketing effectiveness. High-quality content design contributes to stronger brand perception, clearer communication, and more impactful marketing campaigns, indirectly supporting sales and revenue goals.

Growth Opportunities:

• Skill Specialization: Develop advanced expertise in specific design software (Photoshop, Illustrator, InDesign) and explore specialized areas like motion graphics, UI/UX design, or advanced photo retouching.
• Brand Expertise: Gain deep knowledge of PepsiCo's diverse brand portfolio and develop the ability to create compelling content tailored to distinct brand identities and target audiences.
• Creative Leadership: Progress to a Mid-Level or Senior Content Designer, potentially leading smaller projects or mentoring junior designers.
• Cross-Functional Exposure: Opportunities to collaborate with various marketing functions, potentially leading to roles in broader marketing or brand management.
• Formal Training: Access to PepsiCo's extensive learning and development programs, including specialized training and potential certifications.

📝 Enhancement Note: The "Operations Impact" is reframed to align with the role's actual contribution to marketing and brand, rather than a traditional operations function. Growth is framed around creative skill development and potential movement within the marketing domain.

🌐 Work Environment

Office Type: Corporate office environment. Office Location(s): Bosques de los Duraznos No. 67, Miguel Hidalgo, Distrito Federal, 11700, Mexico. This is a prominent business district in Mexico City.

Workspace Context:

• The workspace will likely be a modern, collaborative office setting designed to foster creativity and teamwork.
• Access to up-to-date design hardware and software (Adobe Creative Suite) will be provided.
• Opportunities for interaction with a diverse team of marketing and creative professionals.
• A dynamic environment where quick requests and project-based work are common.

Work Schedule:

• Standard Monday to Friday work schedule, typical of a full-time corporate role.
• While a 40-hour week is standard, the "flexibility program" mentioned in benefits suggests potential for some adaptive scheduling, though on-site presence is expected.

📝 Enhancement Note: The work environment is described with a focus on creative collaboration and corporate standards, aligning with a large multinational like PepsiCo.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on resume and portfolio submission. A recruiter will assess basic qualifications and experience.
• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into design skills, project experience, understanding of brand guidelines, and problem-solving abilities.
• Portfolio Review & Creative Challenge: Candidates will likely present their portfolio, discussing specific projects, their role, and design process. A practical design challenge or case study may be assigned to assess on-the-spot creative thinking and software proficiency.
• Team/Stakeholder Interview: Meeting with potential team members or key stakeholders from marketing to assess cultural fit, collaboration style, and communication skills.
• Final Offer: Based on overall assessment of skills, portfolio, and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (graphic design, digital assets, brand adherence).
• Tell a Story: For each project, clearly articulate the challenge, your role, the design process, your creative solutions, and the outcome or impact.
• Highlight Brand Guidelines: Showcase projects where you successfully applied or adapted existing brand guidelines, demonstrating your ability to maintain brand integrity.
• Showcase Software Proficiency: Include examples that implicitly or explicitly demonstrate your command of Photoshop, Illustrator, and InDesign.
• Prepare for Questions: Be ready to discuss your design choices, how you handle feedback, and how you manage tight deadlines.
• Ensure Accessibility: Make sure your online portfolio is easily navigable and loads quickly, or that your PDF is well-formatted and not excessively large.

Challenge Preparation:

• Practice Design Software: Refresh your skills in Photoshop, Illustrator, and InDesign, focusing on common tasks like creating layouts, editing images, and preparing files for print/digital.
• Understand Brand Basics: Research PepsiCo's general brand aesthetic and any specific guidelines you can find for their Mexican market presence.
• Think About Adaptations: Prepare to discuss how you would adapt existing creative assets for different platforms (e.g., social media, digital ads, point-of-sale).
• Focus on Efficiency: Be ready to explain how you would approach a task with a tight deadline, emphasizing organization and prioritization.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a junior design role, emphasizing practical skills, portfolio demonstration, and adherence to brand standards.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: For image editing, manipulation, and digital asset creation.
• Adobe Illustrator: For vector graphics, logos, illustrations, and layout design.
• Adobe InDesign: For page layout, creating print materials (brochures, flyers), and digital publications.

Analytics & Reporting:

• While not a primary focus, familiarity with how design assets perform on digital platforms might be beneficial. Understanding basic analytics related to digital ad engagement or website content views could be a plus.

CRM & Automation:

• Not directly applicable to this role, but an understanding of how marketing automation platforms might use designed assets could be helpful.

📝 Enhancement Note: The technology stack is exclusively focused on the core design software required for the role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and novel design solutions.
• Collaboration: Working effectively with diverse teams to achieve common goals.
• Integrity & Brand Stewardship: Upholding brand standards and ethical practices.
• Results Orientation: Focusing on delivering high-quality assets that meet marketing objectives.
• Continuous Learning: A commitment to staying updated with design trends and technologies.

Collaboration Style:

• Expected to be a collaborative environment where team members support each other and share knowledge.
• Open communication and constructive feedback are encouraged to foster creative growth.
• Cross-functional collaboration with marketing, brand management, and potentially other departments will be key.

📝 Enhancement Note: The values and collaboration style are inferred from PepsiCo's stated company culture and the nature of a creative team within a large corporation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Guidelines: Finding innovative design solutions while strictly adhering to established brand parameters.
• Managing Multiple Quick Requests: Effectively prioritizing and executing several design tasks under tight deadlines without sacrificing quality.
• Adapting to Diverse Brand Needs: Learning and applying the specific visual language of PepsiCo's various brands.
• Learning New Software/Techniques: Keeping pace with evolving design tools and trends.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Photoshop, Illustrator, InDesign, and potentially explore new tools like After Effects for motion graphics.
• Brand Immersion: Gaining in-depth knowledge of PepsiCo's extensive brand portfolio and consumer insights.
• Creative Workshops: Participation in internal and external workshops focused on design trends, digital marketing, and creative strategy.
• Mentorship: Potential to learn from senior designers and creative leads within the organization.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific demands and potential career path of a junior designer in a large corporate setting.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a design asset under a very tight deadline. How did you manage your time and ensure quality?"
• "How do you approach incorporating feedback on your designs, especially if you disagree with it?"
• "Walk us through a project in your portfolio that best demonstrates your understanding of brand guidelines."
• "How would you adapt an existing visual asset for a different platform (e.g., from print to social media)?"

Company & Culture Questions:

• "What interests you about working for PepsiCo and specifically in this Jr. Content Designer role?"
• "How do you stay updated on the latest design trends and software?"
• "Describe your ideal team environment and how you contribute to a collaborative culture."

Portfolio Presentation Strategy:

• Select Key Projects: Choose 3-5 projects that best showcase your skills in graphic design, digital adaptation, and brand adherence.
• Structure Your Narrative: For each project, explain the objective, your role, the creative process, the tools used, and the outcome.
• Highlight Brand Compliance: Explicitly show how you followed brand guidelines or adapted them creatively.
• Demonstrate Software Skills: Be prepared to discuss your process within the Adobe Suite.
• Be Concise and Enthusiastic: Present clearly, enthusiastically, and be ready to answer detailed questions about your work.

📝 Enhancement Note: Interview questions are designed to assess practical design skills, problem-solving abilities, adaptability, and cultural fit for a junior role at PepsiCo.

📌 Application Steps

To apply for this creative position:

• Submit your application through the PepsiCo Jobs portal.
• Ensure your resume highlights relevant design skills, software proficiency, and any experience with creative teams.
• Prepare your online portfolio link or PDF to be easily accessible and showcase your best work.
• Research PepsiCo's brand portfolio and recent marketing campaigns in Mexico to understand their visual communication style.
• Practice articulating your design process and how you approach challenges, especially regarding brand guidelines and quick turnarounds.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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