Jr. Content Designer

📍 Job Overview

Job Title: Jr. Content Designer Company: PepsiCo Location: Miguel Hidalgo, Distrito Federal, Mexico Job Type: Full-time Category: Marketing / Creative Date Posted: December 22, 2025 Experience Level: Entry-level (0-2 years) Remote Status: On-site

🚀 Role Summary

• This role is focused on the design and creation of print, digital, and motion content materials to support internal marketing efforts.
• Successful candidates will leverage proficiency in design software to create graphics from scratch and edit existing creative assets.
• The Jr. Content Designer will be responsible for developing production-ready graphics and ensuring consistency with brand guidelines.
• A key aspect of this role involves supporting the creative versioning of existing assets to meet evolving customer and consumer needs.

📝 Enhancement Note: The job title and description clearly indicate a focus on graphic design and content creation within a marketing context, rather than a traditional Revenue or Sales Operations role. Therefore, the "Category" has been adjusted to reflect this, and subsequent sections will be tailored to a design profession.

📈 Primary Responsibilities

• Participate actively in brainstorming sessions and concept development as a supportive team member.
• Design and execute low-complexity creative projects from initial concept through to final delivery.
• Utilize strong editorial and design skills to craft compelling visual presentations for internal marketing initiatives.
• Assist in the creation and manipulation of various design assets, including graphics, photo retouching, and mockups.
• Execute design adaptations of existing Key Visuals or Brand Guidelines for digital ads, Point of Sale (POS) materials, and other marketing touchpoints.
• Produce simple print artworks as required for specific campaigns or materials.
• Act as a brand guardian, meticulously adhering to established brand guidelines to maintain brand integrity.
• Demonstrate exceptional attention to detail, with the ability to prioritize tasks, multitask effectively, and remain organized while responding to urgent requests.
• Proactively learn from and apply feedback to continuously improve design quality and execution.

📝 Enhancement Note: The responsibilities are focused on creative execution and brand adherence, typical for a junior design role. There is no indication of operations-specific tasks like process optimization, data analysis, or CRM management.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in a directly related field such as Advertising, Graphic Design, Visual Arts, or equivalent.

Experience:

• 0-2 years of experience in graphic design or content creation, with a focus on digital and print media.
• Experience working with creative teams in an agency or in-house agency environment is considered a plus.

Required Skills:

• Proficiency in industry-standard design software, specifically Photoshop, Illustrator, and InDesign.
• Solid understanding of fundamental design principles, including typography, layout, color theory, and visual hierarchy.
• Strong problem-solving abilities with a creative approach to overcoming design challenges.
• Excellent communication skills, both written and verbal, to effectively collaborate with team members and stakeholders.
• High attention to detail and strong organizational skills to manage multiple projects and deadlines.
• Ability to multitask and prioritize effectively in a fast-paced environment.
• Fluency in both English and Spanish is mandatory for this role.

Preferred Skills:

• Basic knowledge of print design production processes and requirements.
• Familiarity with motion graphics principles and software.
• Experience working with established brand guidelines and maintaining brand consistency.
• Ability to receive and interpret feedback constructively for design iteration.

📝 Enhancement Note: The qualifications are centered around design skills and software proficiency, aligning with a creative role. The requirement for bilingualism (English and Spanish) is a specific and crucial qualification for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong creative portfolio is mandatory, showcasing a range of design work relevant to print, digital, and motion graphics.
• The portfolio should be readily available online (e.g., personal website, Behance, LinkedIn) or as a well-organized PDF document.
• Portfolio pieces should demonstrate proficiency in using design software such as Photoshop, Illustrator, and InDesign.
• Showcase examples of design adaptations based on existing brand guidelines or Key Visuals.
• Include projects that highlight an understanding of design principles (typography, layout, color).

Process Documentation:

• While not explicitly detailed, candidates are expected to follow established creative processes and brand guidelines.
• The ability to execute design adaptations and deliver production-ready graphics implies an understanding of workflow stages from concept to final output.
• Successful candidates will need to demonstrate how they apply feedback within a design process to achieve desired outcomes.

📝 Enhancement Note: For a design role, the "Portfolio" is the primary "process and systems" demonstration tool. The emphasis is on the output and the skills demonstrated through the work, rather than formal process documentation typically seen in operations roles.

💵 Compensation & Benefits

Salary Range:

• As the provided salary data is zero, a specific range cannot be determined. However, for a Jr. Content Designer role in Mexico City with a Bachelor's degree and 0-2 years of experience, typical salary ranges in late 2025 would likely fall between MXN 18,000 - MXN 30,000 per month, or approximately $10,000 - $18,000 USD annually, depending on specific responsibilities and benefits. This is an estimate based on general market data for similar roles in Mexico City.

Benefits:

• Opportunities to learn and develop every day through a wide range of programs.
• Access to internal digital platforms that promote self-learning.
• Development programs tailored to leadership skills.
• Specialized training specific to the role.
• Learning experiences with internal and external providers.
• Recognition programs for seniority, behavior, leadership, and life events.
• Financial wellness programs to support personal financial goals.
• A flexibility program to balance personal and work life.
• Wellness Line for employees.
• Access to thousands of Agreements and Discounts.
• Scholarship programs for children.
• Aid Plans for various life moments.

Working Hours:

• The role is listed as Full-Time, which typically implies approximately 40 hours per week. PepsiCo offers a flexibility program, suggesting potential for some adjustment in working hours or schedule to accommodate personal needs, within the framework of full-time employment.

📝 Enhancement Note: Salary estimation is based on general market data for Mexico City. The listed benefits are extensive and typical for a large multinational corporation like PepsiCo, focusing on employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage, Consumer Goods. PepsiCo is a global leader in the food and beverage industry, with a significant presence in Mexico for over 116 years, known for iconic brands like Sabritas, Gamesa, Quaker, Pepsi, Gatorade, and Sonrics. Company Size: Large enterprise. PepsiCo is a multinational corporation with a vast global workforce, indicating a structured environment with established processes and opportunities for growth. Founded: 1965 (merger of Pepsi-Cola and Frito-Lay). The company has a long history of innovation and market leadership.

Team Structure:

• The Jr. Content Designer will likely be part of a broader marketing or creative team, potentially within a regional or national marketing department.
• Reporting structure will likely involve a Creative Lead, Art Director, or Marketing Manager.
• Cross-functional collaboration is expected with marketing teams, brand managers, and potentially other creative professionals across different functions.

Methodology:

• The role emphasizes adherence to brand guidelines and creative processes for content creation and adaptation.
• A data-driven approach is implied through the need to meet customer and consumer needs and create effective marketing materials.
• Emphasis on collaboration and feedback loops to refine design work.

Company Website: https://www.pepsicojobs.com

📝 Enhancement Note: Context is derived from the provided company description and general knowledge of PepsiCo. The focus is on how this impacts a creative role within the organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level "Jr." (Junior) position, suitable for individuals with foundational design education and limited professional experience (0-2 years). It signifies a starting point within a creative career path. Reporting Structure: The Jr. Content Designer will report to a more senior member of the creative or marketing team, such as a Creative Lead, Art Director, or Marketing Manager, who will provide guidance and oversight. Operations Impact: While not a direct "operations" role, the content designed will directly impact marketing campaigns, brand perception, and consumer engagement, thereby contributing indirectly to sales and revenue objectives.

Growth Opportunities:

• Skill Advancement: Opportunities to develop advanced design skills in digital, print, and motion graphics through specialized training and on-the-job experience.
• Specialization: Potential to specialize in specific areas of design, such as digital advertising, packaging design, or motion graphics, as experience grows.
• Leadership Potential: Progression to mid-level and senior designer roles, potentially leading creative projects or managing junior designers, or transitioning into related marketing roles.
• Cross-functional Learning: Exposure to various marketing functions and brand strategies within PepsiCo's diverse portfolio.

📝 Enhancement Note: This analysis focuses on career progression within a creative field at PepsiCo, rather than traditional operations career paths.

🌐 Work Environment

Office Type: The location in Miguel Hidalgo, Distrito Federal, Mexico, is a corporate office setting, typical for a large company like PepsiCo. It is likely to be a modern, professional office environment. Office Location(s): The specific office is located at BOSQUES DE LOS DURAZNOS NO. 67, 11700, Miguel Hidalgo, Distrito Federal, Mexico. This is an on-site role.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with other creative and marketing professionals.
• Access to necessary design tools and technology (software, hardware) will be provided.
• Opportunities for hands-on learning and mentorship from experienced team members.

Work Schedule:

• Full-time employment with approximately 40 hours per week.
• PepsiCo's "flexibility program" suggests that while the core hours are standard, there may be some allowance for schedule adjustments to support work-life balance, provided that project deadlines and team collaboration needs are met.

📝 Enhancement Note: Assumptions are based on the typical environment of a multinational corporation's office in a major city.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Applications will be reviewed, with a strong emphasis on the submitted portfolio and resume.
• Skills Assessment/Portfolio Review: Candidates may be asked to present their portfolio, discussing their design process, creative choices, and how they approached specific projects. This may include a practical design exercise or case study.
• Behavioral/Situational Interviews: Questions will likely assess problem-solving skills, ability to work under pressure, teamwork, and understanding of brand guidelines.
• Cultural Fit Interview: Evaluation of how well the candidate aligns with PepsiCo's values ("Dare for Better," diversity, inclusion).
• Final Interview: May involve meeting with senior leadership or hiring managers to discuss role fit and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best showcase the skills required for this role (digital ads, print assets, brand guideline adherence).
• Tell a Story: For each project, explain the brief, your creative process, the challenges faced, your solutions, and the final outcome. Highlight your role specifically.
• Showcase Software Proficiency: Ensure your work clearly demonstrates mastery of Photoshop, Illustrator, and InDesign.
• Emphasize Brand Alignment: If possible, include examples where you worked within existing brand guidelines or adapted existing assets.
• Be Prepared for Questions: Anticipate questions about your design philosophy, how you handle feedback, and your understanding of design principles.

Challenge Preparation:

• Design Exercise: Be prepared for a timed design task, likely involving creating a simple graphic or adapting an existing asset based on a brief.
• Problem-Solving Scenarios: Practice thinking through design problems and articulating your solutions clearly and concisely.
• Brand Guideline Application: Understand how to quickly grasp and apply brand guidelines to ensure consistency.

📝 Enhancement Note: This section is tailored to a creative role, focusing on portfolio presentation and design-specific interview elements.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, photo manipulation, and digital asset creation.
• Adobe Illustrator: Crucial for vector graphics, logo design, illustration, and scalable artwork.
• Adobe InDesign: Necessary for page layout, print design, and creating multi-page documents or presentations.

Analytics & Reporting:

• Not directly applicable to this design role, but understanding how design impacts marketing campaign performance may be a plus.

CRM & Automation:

• Not directly applicable to this design role.

📝 Enhancement Note: The focus is solely on the design software mentioned in the requirements.

👥 Team Culture & Values

Operations Values:

• Dare for Better: This is PepsiCo's overarching motto, encouraging innovation, ambition, and continuous improvement. For a designer, this means pushing creative boundaries and seeking better solutions.
• Diversity and Inclusion: PepsiCo values diversity in its workforce and does not discriminate. This translates to an inclusive environment where all team members are respected and valued.
• Collaboration: The role requires working closely with marketing teams, suggesting a collaborative environment where ideas are shared and built upon.
• Brand Guardianship: A strong emphasis on following brand guidelines indicates a culture that values consistency, quality, and brand integrity.

Collaboration Style:

• Expect a collaborative workflow where designers work with marketing professionals, art directors, and potentially other creatives.
• Feedback is an integral part of the process, requiring open communication and a willingness to iterate on designs.
• Team members are encouraged to share ideas and contribute to brainstorming sessions.

📝 Enhancement Note: Values are derived from the company's stated mission and ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: The primary challenge will be to create engaging and innovative designs while strictly adhering to PepsiCo's established brand guidelines.
• Fast-Paced Environment & Quick Turnarounds: Responding to "quick requests" and meeting tight deadlines for various marketing materials will require efficient workflow management and prioritization skills.
• Adapting to Diverse Brand Needs: Working across multiple iconic PepsiCo brands will require understanding and adapting to distinct brand identities and visual styles.
• Continuous Learning in Design Trends: Staying updated with the latest design trends, software updates, and digital platform requirements.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Photoshop, Illustrator, InDesign, and potentially explore motion graphics software.
• Brand Strategy Immersion: Gaining a deeper understanding of marketing strategies and how design contributes to brand success across different consumer segments.
• Cross-Brand Project Experience: Working on diverse projects for various PepsiCo brands offers broad exposure and skill development.
• Mentorship: Learning from experienced art directors and creative leads within the organization.

📝 Enhancement Note: Challenges and growth opportunities are framed within the context of a junior design role in a large corporate environment.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through a project from your portfolio. What was the brief, your creative process, and the outcome?" (Focus on explaining your thought process, tool usage, and how you met objectives.)
• Brand Adherence: "How do you ensure your designs stay within brand guidelines while still being creative and impactful?" (Highlight your understanding of brand stewardship and creative problem-solving within constraints.)
• Problem-Solving: "Describe a time you faced a tight deadline or a challenging design request. How did you handle it?" (Focus on prioritization, organization, and communication skills.)

Company & Culture Questions:

• PepsiCo Values: "How do you embody our 'Dare for Better' ethos in your creative work?" (Connect your personal drive and creative approach to the company's mission.)
• Teamwork: "Describe your ideal collaborative environment. How do you work with others on creative projects?" (Emphasize your ability to take feedback and contribute constructively.)
• Brand Passion: "Which PepsiCo brand resonates most with you visually, and why?" (Shows genuine interest and understanding of brand aesthetics.)

Portfolio Presentation Strategy:

• Storytelling: Structure your presentation around the narrative of each project – the challenge, your solution, and the impact.
• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether online or PDF.
• Highlight Key Skills: Explicitly point out how specific pieces demonstrate your proficiency in Photoshop, Illustrator, InDesign, and your understanding of design principles.
• Conciseness: Be mindful of time and focus on the most relevant projects. Prepare a brief overview for each.
• Engagement: Be ready to answer questions about your design choices and be open to discussing alternative approaches.

📝 Enhancement Note: Interview preparation is specific to a creative role, focusing on portfolio and design-specific competencies.

📌 Application Steps

To apply for this Jr. Content Designer position:

• Submit your application through the provided link on PepsiCo Jobs.
• Portfolio Customization: Ensure your portfolio is up-to-date and tailored to highlight relevant skills such as digital ad design, print materials, and brand guideline adherence. If it's a PDF, make sure it's well-organized and professional.
• Resume Optimization: Update your resume to clearly list your proficiency in Photoshop, Illustrator, and InDesign, along with any relevant design experience or education. Quantify achievements where possible (e.g., "Designed X number of digital assets for Y campaign").
• Language Proficiency: Be prepared to demonstrate your fluency in both English and Spanish during the interview process.
• Company Research: Familiarize yourself with PepsiCo's brand portfolio, its mission ("Dare for Better"), and its commitment to diversity. Understand their current marketing campaigns if possible.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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