Hiring || Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: 2coms

Location: Kolkata, West Bengal, India

Job Type: Full-Time

Category: Creative & Media / Design Operations

Date Posted: May 05, 2026

Experience Level: Mid-Level (3-5 Years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation and maintenance of compelling visual identities across all digital platforms, ensuring a cohesive brand presence.

• Develop high-impact graphic designs, animations, and marketing assets that align with brand guidelines and drive business objectives.

• Collaborate cross-functionally with marketing, content, and technology teams to translate creative briefs into innovative design solutions.

• Enhance existing creative assets through UX best practices and performance optimization for improved user engagement and campaign effectiveness.

📝 Enhancement Note: This role is positioned within a Design Operations framework, focusing on the strategic application of visual design to support broader business goals, particularly in marketing and digital presence management.

📈 Primary Responsibilities

• Conceptualize and design visually appealing graphics, layouts, and animations for web, mobile applications, social media campaigns, and digital advertisements.

• Maintain and enforce brand consistency across all digital touchpoints, ensuring adherence to established brand guidelines.

• Translate design briefs and marketing objectives into creative and effective visual concepts and solutions.

• Produce engaging 2D and 3D animations, as well as dynamic video content for various digital channels.

• Iterate on existing creative assets by applying UX/UI principles and performance data to enhance user experience and campaign effectiveness.

• Foster strong collaborative relationships with marketing, content creators, and technical teams to ensure seamless integration of design elements.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic design thinking, crucial for roles that bridge creative output with business outcomes in a corporate setting.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3 years of dedicated experience in Graphic Designing.

Required Skills:

• Proficiency in industry-standard design software: Adobe Illustrator, Photoshop, Premiere Pro, and CorelDRAW X7.

• Expertise in UI/UX design tools: Adobe XD, Figma, and Sketch.

• Solid understanding of web design principles, including UI/UX Design and foundational knowledge of HTML/CSS.

• Proven ability to create engaging 2D/3D animations and develop compelling video content.

Preferred Skills:

• Experience with motion graphics and advanced animation techniques.

• Familiarity with A/B testing design variations for performance optimization.

• Understanding of digital marketing campaign structures and asset requirements.

📝 Enhancement Note: The requirement for specific industry experience (Manufacturing, Construction, Steel/Metals, Mining) is a critical differentiator for this role, suggesting the need for a designer who can quickly grasp and visually represent complex industrial concepts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a diverse range of graphic design projects, with a focus on digital assets for web, social media, and advertising.

• Include case studies or examples of how design solutions have directly supported business objectives or improved user engagement.

• Highlight projects that exhibit proficiency in UI/UX design principles and their application in creating intuitive interfaces.

Process Documentation:

• Be prepared to discuss your design process from brief to final delivery, emphasizing how you ensure brand consistency and meet project deadlines.

• Illustrate your approach to collaborating with cross-functional teams, including marketing and technical departments, to achieve project goals.

• Provide examples of how you have improved existing creatives based on performance data or user feedback, detailing the impact of your revisions.

📝 Enhancement Note: A portfolio that clearly articulates the "why" behind design choices, linking them to business outcomes and user experience improvements, will be highly valued. The emphasis on specific industries requires portfolio pieces that reflect an understanding of those sectors' visual language.

💵 Compensation & Benefits

Salary Range: Up to 6 LPA (Lakhs Per Annum)

Benefits:

• Competitive salary package up to 6 Lakhs per annum.

• Opportunity to work with a reputable organization in the manufacturing and industrial sector.

• Exposure to diverse design challenges across digital platforms.

• Potential for professional development within the design and creative field.

Working Hours: Standard 40-hour work week, typical for full-time on-site roles.

📝 Enhancement Note: The salary is capped at 6 LPA, which for a mid-level graphic designer in Kolkata with 3-5 years of experience and specific industry requirements, falls within a reasonable market range. The benefits are standard for a corporate environment, with emphasis on professional exposure.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within sectors that typically include Manufacturing, Construction, Steel and Metals, and Mining. This implies a focus on industrial products, B2B services, and potentially heavy machinery or materials.

Company Size: While not explicitly stated, the presence of an Applicant Tracking System (ATS) and a structured job posting suggests a medium to large-sized organization with established HR and recruitment processes.

Founded: Information on the founding date is not provided, but the company's presence and structured operations indicate a mature business entity.

Team Structure:

• The graphic designer will likely be part of a Marketing or Creative department, potentially working within a broader Go-To-Market (GTM) or Communications team.

• Reporting is likely to a Creative Lead, Marketing Manager, or Head of Design, depending on the departmental structure.

Methodology:

• Design projects will likely follow a structured workflow, involving brief interpretation, concept development, feedback rounds, and final asset delivery.

• Emphasis will be placed on data-informed design improvements, utilizing UX principles and performance metrics to guide creative iterations.

• Adherence to brand guidelines and maintaining visual consistency will be paramount, ensuring all creative output aligns with the company's established identity.

Company Website: www.2coms.com

📝 Enhancement Note: Given the industry focus, the company culture may lean towards professionalism, efficiency, and a results-oriented approach, requiring designers to be pragmatic and understand the business context of their creative work.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Graphic Designer, requiring a solid foundation of technical skills and practical experience (3-5 years). It signifies a transition from junior execution to more independent project ownership and contribution to strategic visual solutions.

Reporting Structure: Typically reports to a Creative Manager or Marketing Lead, with direct collaboration across various departments that utilize design assets.

Operations Impact: The Graphic Designer's work directly influences the company's external perception, brand recognition, and the effectiveness of marketing campaigns. High-quality visuals are crucial for engaging target audiences in industrial sectors, impacting lead generation and customer acquisition efforts.

Growth Opportunities:

• Specialization: Potential to specialize in areas like UI/UX design, 3D animation, or motion graphics, becoming a subject matter expert within the team.

• Leadership: Progression to a Senior Graphic Designer or Art Director role, involving greater creative direction, project management, and mentorship of junior designers.

• Cross-functional Exposure: Opportunities to learn about broader marketing strategies, product development, and business operations, enhancing understanding of how design contributes to overall company success.

📝 Enhancement Note: The emphasis on specific industries and digital platforms suggests a growth path that involves deepening expertise in B2B visual communication and advanced digital asset creation, rather than generalist design.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment.

Office Location(s): Kolkata, West Bengal, India. This location will be the primary work site.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities to interact with marketing, content, and technical teams.

• Access to necessary design hardware and software, including the specified Adobe Creative Suite and UI/UX tools, is presumed.

• The environment likely fosters professional communication and a focused approach to project execution.

Work Schedule: A standard 40-hour work week is typical for on-site, full-time positions, implying a consistent daily schedule.

📝 Enhancement Note: As an on-site role, the environment will facilitate direct collaboration and quick feedback loops, which can be beneficial for design projects requiring iterative development and team input.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and relevant industry exposure.

• Technical Assessment: A design challenge or skills test may be administered, focusing on core competencies in graphic design, animation, or UI/UX, potentially using the specified software.

• Interview Rounds: Typically involves interviews with the hiring manager and potential team members to evaluate creative thinking, problem-solving abilities, collaboration style, and cultural fit.

• Portfolio Presentation: Candidates will likely be asked to present and discuss their portfolio, explaining their design process, rationale, and the impact of their work.

Portfolio Review Tips:

• Curate your portfolio to prominently feature projects relevant to the manufacturing, construction, steel, or mining industries.

• For each project, clearly articulate the brief, your role, the design process, the software/tools used, and the measurable outcomes or impact.

• Include examples of digital assets (web banners, social media graphics, app interfaces) and any animation or video work.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly and delivering a solution that demonstrates your core skills and strategic thinking within the given constraints.

• Practice articulating your design decisions clearly and concisely, as if presenting to stakeholders who may not have a design background.

• Be ready to discuss how you would approach improving existing designs based on performance metrics or user feedback.

📝 Enhancement Note: The interview process will likely heavily weigh the candidate's ability to translate industrial concepts into effective visual communication, making industry-specific portfolio examples crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For vector graphics, logos, and illustrations.

• Adobe Photoshop: For image editing, manipulation, and raster graphics creation.

• Adobe Premiere Pro: For video editing and motion graphics production.

• CorelDRAW X7: Another professional vector graphics editor, demonstrating versatility.

Analytics & Reporting:

• UI/UX Tools: Adobe XD, Figma, Sketch are essential for designing and prototyping user interfaces for web and mobile applications.

CRM & Automation:

• Web Technologies: Basic understanding of UI/UX Design, Web Design, and HTML/CSS is required for creating web-ready assets and understanding web development constraints.

📝 Enhancement Note: Proficiency across the Adobe Creative Suite and key UI/UX platforms is a baseline requirement. Understanding how these tools integrate with web development workflows is also critical.

👥 Team Culture & Values

Operations Values:

• Precision & Detail: Reflecting the industrial sector, a high degree of accuracy and attention to detail in design execution is expected.

• Efficiency: A focus on delivering high-quality work within deadlines, optimizing workflows for timely asset creation.

• Collaboration: Working effectively with cross-functional teams to ensure design aligns with broader marketing and business strategies.

• Innovation: Applying creative thinking to solve design challenges and enhance the company's visual presence.

Collaboration Style:

• Expect a collaborative environment where feedback is shared openly to refine designs.

• Interaction with marketing teams will be frequent, requiring clear communication of design concepts and progress.

• The ability to integrate feedback from various stakeholders, including those outside the creative department, will be valued.

📝 Enhancement Note: The company culture likely emphasizes professionalism and a results-driven approach, aligning with the operational demands of industrial sectors. Designers are expected to be team players who understand the business context of their creative output.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating technical or industrial concepts into visually engaging and accessible designs for diverse audiences.

• Maintaining brand consistency across a wide range of digital platforms and marketing materials.

• Balancing creative vision with marketing objectives and technical constraints.

Learning & Development Opportunities:

• Deepen expertise in specific software like advanced animation or 3D modeling.

• Gain specialized knowledge in UI/UX for industrial applications or B2B platforms.

• Develop project management and client communication skills through direct involvement in campaign development.

• Potential for training in areas that complement design, such as digital marketing analytics or content strategy.

📝 Enhancement Note: The primary challenge lies in bridging the gap between the often-technical nature of industrial products and the need for compelling, user-friendly visual communication.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you had to design for a technical or industrial product. How did you approach it, and what was the outcome?" (Focus on showcasing your understanding of industry-specific visual language and problem-solving.)

• "How do you ensure brand consistency across different digital channels, especially when working with multiple stakeholders?" (Prepare to discuss your process for brand guideline adherence and collaborative feedback.)

Company & Culture Questions:

• "Based on our industry (Manufacturing, Construction, etc.), what are some visual elements you think would be effective for our brand?" (Demonstrate research and industry insight.)

• "How do you handle constructive criticism or conflicting feedback on your designs?" (Showcase your adaptability and collaborative spirit.)

Portfolio Presentation Strategy:

• Structure your portfolio presentation logically, starting with an overview of your experience and then diving into 2-3 key projects.

• For each project, clearly state the objective, your role, the creative process, the tools used, and the results achieved. Use visuals effectively.

• Be prepared to discuss any animation or video work in detail, explaining your approach to storytelling and pacing.

• Emphasize how your skills in UI/UX design can contribute to a better user experience for the company's digital platforms.

📝 Enhancement Note: Be ready to discuss your experience with the specific industries mentioned (Manufacturing, Construction, Steel, Mining) and how you would apply your design skills within that context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application via the provided link.

• Customize your resume to highlight your experience in graphic design, animation, UI/UX, and specifically any work within the manufacturing, construction, steel, or mining sectors. Use keywords from the job description.

• Prepare your portfolio to showcase relevant projects. Ensure it includes examples of digital assets, animations, and any work demonstrating UI/UX proficiency. Be ready to discuss your process and the impact of your designs.

• Research 2coms and its industry to understand their current visual presence and potential areas for design enhancement.

• Practice articulating your design rationale and how your skills align with the company's needs, especially concerning its industrial focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.